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living lab for SMEs!
! Active user involvement to detect unintended or unforeseen problems or opportunities
! Multi-method research with a commitment to academic enrichment
living lab?
Technologies are !not consumed, !but domesticated !by users.
These apps !were created in collaboration with citizens and industry,
back in 2007...
iCity, Hasselt & Leuven, living lab with HP and Microsoft
the trouble with users
! Who are they? ! How will they use your product? ! How (high) do they value !
your product?
iLab.o living lab services
Media & ICT Adoption in Flanders - Wave 1 to 5
we offer a three-step process !of user research !
! explore ! evaluate ! test
environmental scanning user analysis
user behavior community of practice (direct user feedback)
market roadmap business simulation
launch, listen, learn !in a user-centric setting
market potential estimation feature and service prioritization user experience optimization business model simulation { fast track
demo living lab market basic research
time-to-market 5 years
corporate driven ICT innovation
... 1 year
co-create with mix of lead users !based on innovation related !
characteristics!
new needs dissatisfaction user experience product related knowledge innovator
ordinary user
extreme user
expert user
classic lead user
user innovator
defector
fast track from ideation !to demo
! ideation ! co-creation ! demo
extra support for SMEs
SME funding opportunities
50%
75% 10K!
25K! 35% < 60%
project complexity