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Edward Jacobs Design

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• Establishing the Online presence of the brand Eddie/Mishkenot

• The Website as a channel for generating new leads and potential customers initially within the Jewish community specifically

• Coordination with The Berenbaum Group

• Coordination with ongoing Blog to drive traffic

• Coordination with Wiki, Linkdin, Facebook?

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Issues

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• Project Overview

• Team composition

• Costs

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CONCEPTS

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• Unified Vision & Message

• Unified UX look and feel- friendly interface

• Latest Technology - security

• Modular & Scalable Platform

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Project Overview

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•Concept- Identity/Focus/Target Audience•Tech Development•Prototyping Iterations•On-Going Management•Budget•Next Phase:–Social Networks–E-Commerce

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DETAILED DESIGN

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• Deep Creative and Branding

• Logo, Themes, Titles, Etc.

• Producing Mockups

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ON GOING MANAGEMENT

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• Single POC –– Content Updates– New Features & Bugs– Maintenance– New Purchases– Backups– Billing (3rd Parties)

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NEXT PHASE

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•E-Commerce – Implementing E-Commerce platform and on-line catalogue.

•Social Networks ––Defining our social networks marketing strategy (Following our online marketing strategy)–Creating the releavant pages (Facebook, Wikipedia, Linkedin, etc.)–Implementing social plug-ins into the website–On going content management

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• Web Development – Hosting Services (3rd Party)– Pages Construction– SEO– Administration & DB. Management– Approx. Project Management – 1-Year end-to-end management and responsibility– Continuous updates and maintenance– Team Coordination and Timing– Approx.• Design (?)– Branding– Conceptual Design– Detailed Design– Approx.

Tasks/Costs