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1
E-Commerce Overview
Prepared by Terry Morris
Kappa Beta DeltaHarper College
11/03/04
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E-Commerce Overview
Agenda Describe E-Commerce Demographics and Statistics
• Who’s online?• Who’s buying online?
Benefits and Risks of E-Commerce E-Commerce Business Models E-Commerce Retail Sales Statistics E-Commerce Growth
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Take a few moments and jot down some phrases that come to mind when you think about e-commerce…
What does e-commerce mean to you?
What isE-Commerce?
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You may have thought about…
Shopping online Purchasing online Selling or bidding on eBay Paying bills online Banking online
E-Commerce provides these functions and many more.
What isE-Commerce?
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What isE-Commerce?
Here is a formal definition…
The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services.
Major functions of E-Commerce include: the buying of goods, the selling of goods, and performance of financial transactions on the Internet.
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Who is Online?
Quick Poll:
Raise your hand if you regularly use the Web.
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Who is Online?
Per Pew Internet & American Life Project, May-June 2004 Tracking Survey
Wide range of ages, ethnicity, and income 61% of Women 66% of Men 78% of age 18-29 74% of age 30-49
More statistics: http://www.pewinternet.org/trends/DemographicsofInternetUsers.htm
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Who Is Buying Online?
Quick Poll:
Raise your hand if you have shopped or purchased online in the last year.
http://www.pewinternet.org/trends/UsageOverTime.xls
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E-Commerce Benefits for Consumers
Convenience Easier Comparison Shopping Wider Selection of Goods
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E-Commerce Risksfor Consumers
Possible Security Issues Possible Privacy Issues Purchasing from photos &
descriptions Possible difficulty with returns
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E-Commerce Benefits for Businesses
Reduced Costs Increased Customer Satisfaction More Effective Data Management Potentially Higher Sales
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E-Commerce Risksfor Businesses
Need for a robust, reliable web site Fraudulent transactions Customer reluctance to purchase
online Increased competition
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E-CommerceBusiness Models
B2C – Business-to-Consumer B2B – Business-to-Business C2C – Consumer-to-Consumer (eBay!) B2G – Business-to-Government
Dept. of CommerceCensus Bureau
Retail E-Commerce Stats
http://www.census.gov/mrts/www/current.html
Estimated Quarterly U.S. Retail E-commerce Sales:4th Quarter 1999– 2nd Quarter 2004 (Billions of dollars)
E-CommerceStatistics
Source:Forrester Research as reported on http://www.nua.com/surveys/
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E-Commerce Projected Sales
What’s next?
Forrester Predicts: $230 Billion In 2008
“As online shopping attracts new consumers and entices existing shoppers to buy more, US online retail sales will reach nearly $230 billion in 2008, or 10% of total US retail sales.”
http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,17217,00.html
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Reasons for Growth
More consumers moving from dial up to broadband connections
Retailers improving their coordination between online and in-store operations
M-Commerce (mobile / wireless)
http://www.internetweek.com/showArticle.jhtml?articleID=29116903
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The End Interested in E-Commerce?
Consider enrolling in:
CIS 218 E-Commerce Development