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E-Busines & E-Commerce

Williams, B.K, Stacy C. Sawyer (2007). Using Information Technology: A Practical Introduction to Computers & Communications. Seventh Edition, McGraw-Hill, New York. ISBN-13: 978-0-07-110768-6

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Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Menjelaskan: pengertian e-business dan e-commerce, jenis-jenis e-commerce (C2)

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Outline Materi

• Databases & The Digital Economy: E-Business & E-Commerce

• Using Databases to Help Make Decisions

E-Business

“The use of electronic network and assosiateed technologies to enable, improve, enhance, transform, or invent a business prosess or business system to create superior value for current or potential customer”

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Databases & The Digital Economy

• E-Commerce– The buying and selling of products and

services through computer networks– Examples of some e-tailers (electronic

retailers): • www.amazon.com sells books and music online• www.sees.com sells candy online• www.ebay.com connects buyers with sellers online

using online auctions

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Databases & The Digital Economy

• Innovative e-tailer technologies make online shopping easier– One-click option

• Allows you to click on an item and immediately go to the check-out process

– 360-degree images• Allow you to see all sides of an item

– Order tracking• Bar codes are assigned to items being shipped that allow

customers to check shipping progress via the internet

– Shop bots• Are programs that help users search for a particular product

of service

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Databases & The Digital Economy

• Types of E-Commerce– Business-to-business (B2B)

• A business sells to other businesses using the internet or a private network to cut transaction costs and increase efficiencies

– Business-to-consumer (B2C)• A business sells goods or services to consumers

– Consumer-to-consumer (C2C)• Consumers sell goods or services directly to other

consumers with the help of a third party, such as eBay.

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Using Databases to Help Make Decisions

• What are the qualities of good information?– Correct and verifiable– Complete yet concise– Cost effective– Current– Accessible

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Using Databases to Help Make Decisions

• Most organizations have 6 departments to which information must flow– Research and development– Production (or operations)– Marketing and sales– Accounting and finance– Human resources (personnel)– Information systems (IS)

• Information flows horizontally between departments

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Using Databases to Help Make Decisions

• Besides the 6 departments, many organizations also have 3 levels of management– Strategic-level management

• Top managers concerned with strategic or long-term planning and decisions

– Tactical-level management• Middle level managers who make decisions to implement the

strategic goals set for the organization

– Operational-level management• Low-level supervisors make daily operational decisions

• Information flows vertically between management levels

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Using Databases to Help Make Decisions

• Decentralized Organizations – a new structure– Employees increasingly telecommute – some staff

have no desk or office at work– Employees communicate with each other more via

email than in person– Companies use Groupware CSCW (computer-

supported cooperative work) systems to enable cooperative work by groups of people

– The management structure is flattened as employees are given more authority to make day-to-day decisions

e-Business is Interdisciplinary

Marketing Computer sciences Consumer behavior and

psychology Finance Economics

Management information systems

Accounting and auditing

Management Business law and

ethics Others

Spectrum Value e-Busines

– Efficiency

Spectrum Value e-Busines

– Effectiveness

Spectrum Value e-Busines

• Reach

Spectrum Value e-Busines

– StructureKonsep brick-and-morter menjelma menjadi click-and-morter telah

mengubah prilaku perusahaan dalam pendekatan bisnis

– OpportunityTerbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya teknologi baru dari masa kemasa