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1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Page 1: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Chrysler Latin AmericaOrlando, FloridaJuly, 2013

Chrysler LATAM2012 The Year in Review

Eduardo MayoralDirectorFIAT Chrysler LATAM

Page 2: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Latin America posted strong results in 2012

Chrysler Latina Key Achievements:

•Retail sales came in at 49,055 vehicles, up 2% from a year earlier.

•Chrysler in Latin America posted the best selling year since 1998.

•In 2012 the Jeep Brand set the all time in Latin America 32K units.

•Chrysler Latina finished as the number two region for Chrysler International.

•6 Latin American markets ended up within the top 15 countries by sales.

•8 markets posted all time retail records.

Page 3: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Retail sales 2004 – 2012Retail sales 2004 – 2012

Chrysler Sales Development & ForecastChrysler Sales Development & Forecast

Chrysler posted the 2nd best selling year ever exceeding 49k units.

Page 4: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Latin America remains as an important of part Chrysler’s International sales.

• Chrysler Latina

• All other International Markets

2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales.2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales.

Chrysler International Sales DevelopmentChrysler International Sales Development

* Does not include FIAT branded cars in Europe

Page 5: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Latin America finished 2012 being the second most important region for Chrysler International

Region’s Share of Chrysler International SalesRegion’s Share of Chrysler International Sales

Africa, Middle East, Eastern Europe & Russia

23%23%LatinaLatina

23%23%AMEERAMEER

14%14%EuropeEuropeWestern Europe

Asia Pacific Operations

39%39%APOAPO

Latin America & the Caribbean

2012 retail sales2012 retail salesSales by RegionSales by Region

* 2012 Does not include FIAT branded cars in Europe

Page 6: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Six Latin America countries finished within the top 15 sales volume markets for Chrysler International in 2016

1. China

2. RC Middle East

3. Australia

4. South Africa

5. Puerto Rico

6. Venezuela

7. Chile

8. Brazil

9. Italy

10. Germany

11. Russia

12. Japan

13. Argentina

14. South Korea

15. Colombia

2012 Chrysler International retail sales2012 Chrysler International retail sales

Top Volume MarketsTop Volume Markets

Page 7: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Puerto Rico9,743 units

20%20%

19%19%

17%17%14%14%

10%10%

12%12%

8%8%

Venezuela9,423 units

Chile8,121 units

Argentina5,040 units

Brazil6,923 units

Colombia3,872 units

Rest of Latin America5,933 units

Chrysler Latina’s key markets (6) account for 90% of total sales in the region

Page 8: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Jeep accounts for two thirds of total Chrysler Sales in Latin America

7%7%

65%65%

3%3%

24%24%

2012 Retail Sales – 49,055 Units2012 Retail Sales – 49,055 Units

Brand Share of Total SalesBrand Share of Total Sales

31,943 units

11,593 units

3,428 units

1,377 units

Page 9: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Chrysler sales in Latin America are dominated by SUV’s accounting for 68% of its total sales

7%7%

68%68%

7%7%

18%18%

2012 Retail Sales 2012 Retail Sales

Share by type of VehicleShare by type of Vehicle

Note: Figures related to the segment.Photo related to the best seller vehicle.

SUV’sSUV’sMPV’sMPV’s

TruckTruck

CarsCars

Page 10: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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6 of the top selling vehicles are SUV’s

24%24%

16%16%

13%13%12%12%

10%10%

7%7%

6%6%3%3%

Others10%

Others10%

Grand Cherokee

Durango

Ram Pick Up

Compass

Wrangler

Journey

Cherokee

Patriot

2012 Retail Sales2012 Retail Sales

Best Selling VehiclesBest Selling Vehicles

7,712 units7,712 units

11,722 units11,722 units

6,088 units6,088 units

5,023 units5,023 units

6,299 units6,299 units

2,811 units2,811 units

3,279 units3,279 units

1,407 units1,407 units

Page 11: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Sales % Change from 2011

Puerto Rico * 9,743

Venezuela 9,423

Chile 8,121

Brazil 6,923

Argentina 5,040

Colombia 3,872

Rest Latin America 5,933

Total 49,055

Chrysler in Latin America posted the best selling year since 1998.

Chrysler Latina 2012 Retail Sales Chrysler Latina 2012 Retail Sales

*) 2012 posted the best selling year ever

Page 12: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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2012 Chrysler Latina Retail Sales2012 Chrysler Latina Retail Sales

New distributor appointedNew distributor appointed

Independent distributors totaled 5,933 vehicles and a solid growth (28% average) from a year ago

Sales % Change from 2011

Peru * 2,012

Dominican Rep. * 708

Barbados 470

Paraguay * 450

Costa Rica 429

USVI 407

Uruguay * 313

Bolivia * 233

Guatemala 215

Panama 208

EcuadorEcuador 190

Honduras * 130

El Salvador * 102

Nicaragua 66

Others 0

Total 5,933

*) 2012 posted the best selling year ever

Page 13: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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• Recently Replaced

• Chrysler Facility• Common distributor with Fiat• General Distributor• 3rd Party Dealer

Argentina• Chrysler Argentina

Chile• Comercial Chrysler

Uruguay (1)

• Sevel

Paraguay• Grupo Garden

Brazil• CJD Comercio de Veiculos

Peru• Diveimport

Ecuador• Corporacion MARESA

Colombia• Chrysler Colombia

Bolivia• Ovando & Cia

Guatemala• Grupo Q Guatemala El Salvador• Grupo Q El Salvador

Honduras• Grupo Q Honduras

Nicaragua• AutoStar NicaraguaCosta Rica• AutoStar

Panama• Automotora AutoStar

Dominican Republic• Reid & Cia.

Barbados & Caribbean• Interamericana Trading Corp

Puerto Rico• Chrysler International Sevices

Venezuela• Chrysler de Venezuela

US Virgin Islands• Caribbean Auto Mart & CDJ of St. Croix

3rd. Party Dealers (ITC)• Aruba• Antigua• Bahamas• Belize• Bermuda• St. Marteen• Curacao• Tucks & Caicos• Cayman Islands• Trinidad & Tobago• Haiti• Jamaica• St. Kitts• Suriname• Tortola

• Grupo Kauffman• Grupo Q• SKBerge

Groups

Chrysler Distribution Network•Presence in 35 countries•16 Independent distributors•4 owned companies•Manufacturing facilities in Venezuela

NicaraguaNicaragua

Costa RicaCosta Rica

PanamaPanamaColombiaColombia

Ecuador (1)Ecuador (1)

UruguayUruguay

ParaguayParaguay

(1) Effective November 1st, 2012 MARESA became the New Chrysler distributor in Ecuador.

Key

Notes

Network Development

Page 14: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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• Very Satisfied

• Satisfied

Key

93% 93%100%

93%93%

14%14%

79%79% 79%79%

21%21%

Distributor Satisfaction SurveyOverall satisfaction with the service provided by the Regional Office

Source: Annual distributor satisfaction survey

Independent distributors are highly satisfied with the support received from the Regional Office

100%

87%87%

13%13%94%

63%63%

31%31%

100%

80%80%

20%20%

Page 15: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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2013 Update

Page 16: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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*Retail sales forecast based on Plan P06-13

Retail sales 2004 – 2013 forecast based on Plan 06-13Retail sales 2004 – 2013 forecast based on Plan 06-13

Chrysler Sales Development & ForecastChrysler Sales Development & Forecast

Chrysler will be posting in 2013 best selling year ever, exceeding 50k units for the 1st time in Latin America.

Page 17: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Sales % Change from 2012

Puerto Rico * 10,000

Brazil 9,704

Chile * 9,130

Venezuela 7,000

Argentina 5,000

Colombia 4,050

Rest Latin America 6,741

Total 51,625

In 2013 Chrysler in Latin America will be growing faster than the industry.

Chrysler Latina 2013e Retail Sales Chrysler Latina 2013e Retail Sales

*) 2013 posted the best selling year ever

Page 18: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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2013e Chrysler Latina Retail Sales2013e Chrysler Latina Retail Sales

New distributor appointedNew distributor appointed

... as well several Countries will be posting their best selling year ever in 2013.

Sales % Change from 2012

Peru * 2,120

Ecuador *Ecuador * 620

Barbados 578

Dominican Republic 500

Paraguay * 475

USVI 430

Costa Rica 425

Uruguay 309

Panama * 280

Bolivia 241

Guatemala * 240

Honduras 110

El Salvador 97

Nicaragua 70

Others 246

Total 6,741

*) 2013 posted the best selling year ever

Page 19: 1 Chrysler Latin America Orlando, Florida July, 2013 Chrysler LATAM 2012 The Year in Review Eduardo Mayoral Director FIAT Chrysler LATAM

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Chrysler Latin AmericaOrlando, FloridaJuly, 2013

Chrysler LATAM2012 The Year in Review

Eduardo MayoralDirectorFIAT Chrysler LATAM