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Choosing a social franchiseor Business in a Box
Keith RichardsonESFN, CoRE and Economic
Partnerships
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Social Franchising defined
• The social franchisor• A social franchisee• A common brand• Interchange of knowledge
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Why take up a social franchise?
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Why take up a social franchise
• Reduces cost• Speeds up development• May be impossible without it• Share development costs• Proven model• Established brand• Strength in Unity
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Advantages in practice
1. An established and credible brand; 2. CoRE website & Network3. ESCoRE, CoRE’s Energy Supply Company, 4. Support and expertise from existing CoREs;5. Joint purchasing and links to technology
providers;6. Shared development models7. Shared equipment eg Met Mast8. Shared documentation – eg land lease9. Technical expertise 10. Training courses
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Advantages in practice
But retain
1. Local control,
2. Local knowledge,
3. Local credibility,
4. Enthusiasm.
Other examples
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Advantages in practice1. Known brand – known buss-model
2. Acces to group and railway company-benefits1. Location 2. # bicycle racks3. Secured parking (hardware, software, orgware)4. …
3. Financial benefits1. Financial return from Holding2. Lower Renting prices3. Smart business-plan/model
4. Communication1. Website2. Railway stations3. Brochures/flyers/…
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Advantages in practice5. Extra - Services
1. Tourism: B-dagtrip2. Blue-bike 3. Only possible as network
6. Knowledge1. Learning network2. Network notes3. Example-contracts, pricing,…
7. Joint purchasing and links to hardware providers;
8. Shared development (ex. Blue-bike)9. Shared documentation 10. Technical expertise 11. Training courses12. New partnerships are possible
What to look for in a social franchise
1. Operates in a local growth area
2. A well developed model
3. Capacity of social franchisor
4. Tangible benefits at the right price
What to look for in a social franchise
5. Adds credibility
6. Successful profitable franchisees
7. Internal quality systems for monitoring franchisees
8. Growth benefits all
Resources
• ESFN - Opposite’s Attract, Case Studies, Directories
• Social Enterprise UK
• Social Innovation Exchange
Group Exercise
• Select a social franchise
• What are the advantages
• What are the disadvantages?
Key lessons learnt?
Key points from group 1
• Need strong model first • Importance of the brand• Franchisees must be allowed flexibility• Innovation also comes from franchisees• Range of working approached that is very
developmental to fixed model• Don’t need a licence
• Social franchise s happens to people
Key points from group 2
• How can we all get involved in social franchising?• How do we all get involved in starting up social
franchising – not just for social franchisors• Ensure jargon free plain English• Social franchising brings independence – it does not
increase dependence
