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Calendar of Communications Activity
Suzanne WeldonDirector of Marketing and Communications
Sponsor SummitMonday, December 10th 2001
2
Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Website Launch
Week
One
GOC
Berlitz
Media One
Photocall
Press Release
3
Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Shell
Golf Announcement
Golf
Week
Two
Shell Press Event
Photocall
Press Release
4
Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
CoinCollection
Month Bank of Ireland
Shell
Toyota
TV Adv
Point of Sale
Point of Sale
5
Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes in-store
Photography
Competition
6
Activity for Jan 2002Launch of Volunteer Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Volunteer
Programme
31st Jan O’Briens Media EventPhotocall
Press Release
TV
Radio
Press adv
Website
Point of Sale
7
Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
CoinCollection
Up to
9th Feb
Bank of Ireland
Shell
Toyota
Point of Sale
Point of Sale
8
Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
Volunteer
ProgrammeMonth O’ Briens Ongoing Ongoing
9
Activity for Feb 2002Launch of School Enrichment Programme
Activity Timing Who PR Media/
Point of Sale
School
Enrichment
Programme
(Phase One)
Week
Four
GOC
An Post
Event for Education Establishment
Educational
Supplements
10
Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes in-store
Photography
Competition
11
Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Volunteer
ProgrammeMonth O’Briens Ongoing Ongoing
12
Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens World’s Tallest Sandwich
Olympia Concert (tbc)
Photography
Competition
13
Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Week
Four
Rehab
Other Sponsors
Photocall
Press Release
Launch of Games Lottery Ticket
14
Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising TBC O’Briens Gala Ball/Auction
15
Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Week
Two
GOC
An Post
Various Sponsors
Late Late Show
Prize Giveaway
(tickets to be purchased in An Post Outlets)
16
Activity for April 2002Launch of Families Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Families
Programme
Week
Four
GOC
Toyota
Press Event
Photocall
Press Release
TV and Radio adv
Website
In-dealership
17
Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Sponsors Summit
Week Four
GOC
All Sponsors
18
Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising 5th, 6th and 7th
May
Ordnance Survey
Collection Boxes
Programme Sales
Celebrity Drivers
19
Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes
20
Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Families
Programme
Month GOC
Toyota
TV and Radio adv
Website
In-dealership
21
Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Launch of National Games
SO Ire
GOC
Eircom
Press Releases
Photocall
22
Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes
23
Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Families Programme
Month GOC Toyota
Website
In-dealership
24
Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Special Olympics Ireland
19th to 23rd
SO Ire
GOC Eircom
Press Releases
TV Coverage
25
Activity for July 2002
Activity Timing Who PR Media/
Point of Sale
Head of Delegation Conference
11th – 15th July
GOC Press Releases
Photocalls
26
Activity for July 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising TBC O’Briens Golf Classic
27
Activity for August 2002Launch of School Enrichment Programme
Activity Timing Who PR Media/
Point of Sale
Launch of School Enrichment Programme
(Phase Two)
Week
Four
GOC
An Post
Press Event
Photocall
Press Releases
Website
In-branch
In-school
Promotional Material
Cross Promotions
28
Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
School Enrichment Programme
(Phase Two)
Month GOC and
An Post
Website
In-branch
In-school
Promotional Material
Cross Promotions
29
Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
30
Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes In-store
31
Activity for October 2002
Activity Timing Who PR Media/
Point of Sale
Schools Programme
Month GOC
An Post
Website
In-branch
In-school
Promotional Material
Cross Promotions
32
Activity for October 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising
Fundraising
Month
Month
GOC
Kelloggs
O’Briens
On-pack
Coin boxes
33
Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising
Launch of Special Edition
Map of Dublin
1st Nov Ordnance Survey
Late Late Show
34
Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
35
Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Calendars
Art Auction
Coin Boxes
36
Activity for December 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
37
Activity for December 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Calendars
Coin Boxes
38
Activity for January 2003
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
39
Activity for January 2003Launch of Adopt an Athlete Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Adopt an Athlete
Week
Three
GOC
RTE
Other Sponsors
Press Event
Photocall
Press Releases
TV
Radio adv
Website
Cross Promotions
