Big Data Analytics with Tableau

Ben SullinsBensullins.com

ben@bensullins.com

Outline

Introduction to Big DataMassively Parallel Processing (MPP) DatabasesCloud Big Data sourcesAccessing Big Data with TableauVisualizing your Big Data with TableauSharing your work

Why Big Data? - New Data Types

BI & Analytics

BusinessData

Web Logs

Videos

Images

Sensor Data

3rd Party Apps

Why Big Data? Massive Content

Why Big Data? Variety of DataData Volume Growth

Why Big Data? Storage is Cheap!Hard Drive Costs per GB since 1980

Why Big Data? Reduced Cycle Time

Requirements Development Testing Deployment

App Design

Data Model

App and DB Dev Deploy

RDBMS Data Store

NOSQLData Store App Design App Dev Deploy

Why Big Data?Facebook User Growth post 500M mark

Big Data

What it IS What it IS NOTUnstructured

Petabytes+

Evolution of RDBMS

Many Platforms

Difficult for Analytics

Transactional

Simple or Easy

Structured DW

One Platform

Easy or Fast for Analytics

Big Data Scalability

You can have only 2, never 3

Availability

Consistency Partitioning

Consistency &Availability

Availability &Partitioning

Consistency &Partitioning

SQL Server, MySQL

PostgreSQLOracle

Cassandra CouchDB

HbaseMongoDB

Big Data Storage Key Value Pairs

Key Value

Color Blue

Libation Beer

FavoriteAnimal

Shark

Key Value

FacebookUser12345_Color Blue

FacebookUser12345_Libation Beer

TwitterUser1234_FavoriteAnimal

Shark

FacebookUser1234_ProfilePhoto

/img/profile.jpg

Simple More Advanced

PlatformsAzure Table Storage, Redis, MemcacheDB, HamsterDB, DynamoDB

Big Data Storage Column Family Stores

Key FacebookUser1234

Data Favorite color Blue

Hometown Phoenix

Current Location San Diego

Favorite Animal Shark

PlatformsHbase, CassandraDB, Amazon SimpleDB

Big Data Storage Document Stores

Data JSON Document Data

Data

Data

original

copy

copy

PlatformsHDFS, ElasticSearch, CouchDB

Big Data Storage Graph Databases

ID: 2Name: Ben

Age: 32

ID: 1Name: Stella

Age: 28

ID: 3Type: GroupName: Geeks

Edges Node

Node

Node properties

Big Data Platforms Platform Vendors

Big Data Analytics with TableauOutlineWhy Big Data? - New Data TypesWhy Big Data? Massive ContentWhy Big Data? Variety of DataWhy Big Data? Storage is Cheap!Why Big Data? Reduced Cycle TimeWhy Big Data?Big DataBig Data ScalabilityBig Data Storage Key Value PairsBig Data Storage Column Family StoresBig Data Storage Document StoresBig Data Storage Graph DatabasesBig Data Platforms Platform Vendors