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Agenda
• What is Visual Analytics?
• Tableau Overview and Demo
• Comparing Values: KPIs, Prior Period, Plan, Budget, etc.
• Checking Data Quality
“Visual analytics is the representation and presentation of data that exploits our visual perception abilities in order to amplify cognition”
– Andy Kirk, author of “Data Visualization: a successful design process”
• Sharing data in meaningful and insightful ways
• Using knowledge of human understanding to show the ‘best’ view for users
• Creating informative yet concise visualizations
What is Visual Analytics?
© InterWorks
Pre-Attentive Visual Attributes
Source: Stephen Few, Tapping the Power of Visual Perception https://www.perceptualedge.com/articles/ie/visual_perception.pdf
Visual Analytics in PracticeA Sample Case Study
Can you answer?
• Which Product Type has the highest Profit?
• Which State has the highest Budget Profit?
• What percent of Profit in each Region is over budget?
• What is the trend of Profit over time?
NOT REAL DATA
© InterWorks
Data Tips & Tricks?See Our Blog.• Our business intelligence blog is an expansive resource for
those digging into their data.
• Beginners and experts alike will find valuable insight from the front lines of business intelligence.
This comprehensive guide covers the core feature set for data analytics, illustrating best practices for creating and sharing specific types of dynamic data visualizations.
Available from Amazon and Barnes & Noble. www.tableauyourdata.com
Author Dan Murray:
Director of Business Intelligence Services
We Wrote the Book on Tableau!