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Academics & Researchin Sport Management:

A U.S.A. Perspective

Eddie T.C. Lam, Ph.D.

Education BackgroundSpringfield College (Massachusetts):• Bachelor of Physical Education (1992)

Major: Physical Education• Master of Science (1995)

Majors: Sport ManagementSport Psychology

University of Houston (Texas):Major: Kinesiology (Measurement and

Research in Exercise Science)• Ed.D. (May 2000)• Ph.D. (August 2000)

Professional Experience

Cleveland State University (Ohio)• Associate Professor in Sport ManagementMeasurement in Physical Education & Exercise

Science• Editor-in-Chief

Oversee Section Editors in the following areas:Exercise SciencePhysical ActivityPsychologyPedagogyResearch Methodology/StatisticsSport Management & AdministrationTutorial/Teachers Toolbox

Sport Management Program

Overview:• Origin:

Birthplace of sport management education: University of Miami (1957)First graduate sport management program: Ohio University (1966)First undergraduate sports administration program: Biscayne College (1973) Leader in SM education: Florida (18 institutions)

Sport Management Program

Overview:• Scope (NASSM website):

In U.S., over 272 institutions offer sport management programs (SMP):

Undergraduate: 225 institutionsMaster’s level: 141 institutionsDoctoral level: 24 institutions

SMP in other countries:Canada (13), Europe (19), Australia (8), New Zealand (4), Africa (3), and Asia (3): India, Singapore, and Taiwan

Sport Management Curriculum

Sport Management Program Review Council (SMPRC) – Undergraduate:

Socio-Cultural Context of SportEthics in Sport ManagementManagement and Leadership in SportMarketing in SportCommunication in SportBudget and Finance in SportLegal Aspects of SportEconomics in SportGovernance in SportField Experience in Sport Management

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Sport Management Curriculum

Sport Management Program Review Council (SMPRC) – Master’s:

Socio-Cultural Context of SportEthics in Sport ManagementManagement and Leadership in SportMarketing in SportPublic Relations in SportFinancial Management in SportLegal Aspects of SportResearch in SportField Experience in Sport Management

Sport Management Curriculum

Accreditation Process:• Past: Sport Management Program Review

Council (SMPRC) • NASSM or NASPE

• Now: Commission on Sport Management Accreditation (COSMA)• NASSM• NASPE• IACBE (International Assembly for

Collegiate Business Education)

Sport Management Curriculum

Common Professional Component:A. Social, Psychological & International

Foundations of Sport B. Management C.Ethics in sport managementD.Sport MarketingE. Finance/Accounting/EconomicsF. Legal aspects of sportG.Integrative Experience

Sport Management Curriculum

Common Professional Component:• Management: sport management principles;

sport leadership; sport operations management/ event & venue management; sport governance

• Finance/Accounting/Economics: principles of sport finance; accounting; economics of sport

• Integrative Experience: strategic management/policy, internship, capstone experience (enables a student to demonstrate the capacity to synthesize and apply knowledge, such as a thesis, project, comprehensive examination, etc.)

Sport Management Program

• COSMA concentrates on the assessment of educational outcomes rather than on prescriptive input standards

• The following five assessment areas need to be addressed in the outcomes assessment plan: 1. Mission and Goals2. Student Learning Outcome Measures3. Basic Skills Development4. Personal Development5. Operational Outcomes Measures

American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) Presentation Areas:• Sport Medicine, Dance, Motor Behavior,

Exercise Physiology & Fitness, Pedagogy, Sociocultural, Measurement & Evaluation, Biomechanics, Special Populations, Health, Leisure & Recreation, and Sport Management & Administration

Sport Management Research

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Sport Management Research

North American Society for Sport Management (NASSM) Presentation Areas:• Communication, Diversity, Economics,

Finance, Governance, Legal Aspects, Management/Leadership, Marketing, Organizational Theory, Socio-Cultural, Professional Preparation, Sport Tourism, Research/Statistical Methodology, Ethics, and Teaching Sport Management

Sport Management Research

Sport Management Research Sport Management Research

• Sport Management is relatively new when compared to other disciplines.

• Theories are originated from the Business School.

• United States has an excellent study or research environment.

Cleveland State University

About Cleveland State University:• Established 1964• More than 150 online offerings• More than 100,000 graduates• 16,000 current students (6,000 graduate students,

10,000 undergraduates)• Student to faculty ratio: 17 to 1• 532 full-time faculty members• Athletics: NCAA Division 1 Horizon League (17

Sports)• Hosted Democratic Presidential Debate in February

2008• More than 140 student organizations• 1000 students living on campus in residence halls

Study in the USA

CSU Student CenterConstruction budget: $42 million

(Will open in 2010)

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Study in the USA

College of Education & Human Services Building Construction budget: $30 million (Will open in 2010)

Study in the USA

Cleveland State University• Spring 2010 tuition for full time students:

Tuition In State Out of State

Undergraduates $4,098 ($341.50/credit hour)

$5,512.80 - $7,635 ($459.40 - $636.25/credit hour)

Master’s Students $5,908.50

($454.50/credit hour) $11,209.25

($862.25/credit hour)

Doctoral Students $5,908.50 ($454.50/credit hour)

$8,028.80 - $11,209.25 ($617.60 - $862.25/credit hour)

Law School $8,524.75 ($655.75/credit hour)

$11,691.55 - $16,441.75 ($899.35 - $1,264.75/credit hour)

 

Study in the USA

Cleveland State University• Other expenses:

Full Time (12 - 16 credit hours) Fall Spring Academic

Year

Room (Double occupancy bedroom unit with living area and kitchenette) $3,350 $3,350 $6,700

Board (15 meals/week) $1,775 $1,775 $3,550

Books and Supplies (estimated) $400 $400 $800

Parking $160 $160 $320

Study in the USA

CSU Wolstein CenterUnder SMG Management

The City of Cleveland

Host NCAA Tournament:• 2005 NCAA Division I Men's Basketball First &

Second Rounds (CSU Wolstein Center)• 2006 NCAA Division I Women's Basketball

Regional, (Quicken Loans Arena) 2006 NCAA Division I Men's Golf Central Regional, (Sand Ridge Golf Club, Chardon, Ohio)2007 NCAA Division I Women's Final Four (Quicken Loans Arena)

• Will host 2011 men's NCAA Tournament games at Quicken Loans Arena

The City of Cleveland

• Population: 505,700• America's 14th largest city

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The City of Cleveland

• Professional Teams:Cleveland Browns (NFL)

The City of Cleveland

Cleveland Indians (MLB)

The City of Cleveland

Cleveland Cavaliers (NBA)

The City of Cleveland

Cleveland Gladiators (AFL)

The City of Cleveland

Lake Erie Monsters (AHL)

The City of Cleveland

You can see Yao Ming in Clevelandonly when he’s on a road trip.

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Conclusion

• How are we (Chinese) doing in the US?

“. . . four of the top 10 Research Consortium presenters on the basis of having the highest frequency of presentation rates between 1992 and 2006 were of Asian decent (i.e., WeimoZhu, James J. Zhang, Eddie T. C. Lam, and Ping Xiang . . .)” (Cardinal, Powell, & Lee, 2009, p. 456).

*Research Quarterly for Exercise and Sport, 80(3), 454-459.

Conclusion

Top 10 Research Consortium Presenters:1st: Weimo Zhu2nd: James J. Zhang6th: Eddie T. C. Lam (Editor-in-Chief,

Measurement in Physical Education & Exercise Science)

7th: Ping Xiang (Co-Editor, Journal of Teaching in Physical Education)