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Search Marketing is not new!
Online Search Drove Nearly 10 Million UK Travel Purchases between December 2005 and February 2006 (LONDON, July 25, 2006 – comScore Media Metrix)
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Why Search?
For the users• Carry out an active search on name, products or
category• Get an overview over a ”market”• Information
For the companies• Sale• A need for qualified traffic• Not always being ”top of mind” on the web• Visibility on the web.
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Search Engine timeline
• 1994 Excite (Meta Text)
• 1994 WebCrawler (Full Text)
• 1994 Yahoo (Directory)
• 1995 AltaVista (Full Text)
• 1997 Google (Page Rank)
• 2005 MSN Search
• 2006 Live Search (by Microsoft)
• 2009 Bing (Microsoft)
• 2009 Bing makes a deal with Yahoo
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July 2009 U.S. Core Search Rankings
Source: August 18, 2009 – comScore, Inc.
Google Sites64,7
Yahoo! Sites19,3
Ask Network3,9
AOL LLC Network
3,1Microsoft
Sites8,4
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Search Engine Optimization
Off-site SEO
Structure/Code
Content
Link Building
Structure/Code
Content
Link Building
On-site SEO
Work load
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Where’s your website from?
• Local domain - .pe & .com.pe• Meta tags
– <META Name="Language" Content=”es">• Local hosting
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Content is Important!
• You can’t rank for words you don’t have!
• Unique content
• The right keywords
• Use the keywords!
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Right keywords?
dvd• 151.000.000 searches
dvd rental• 673.000 searches
dvd rental london• 1.000 searches
hotel• 506.000.000 searches
hotel peru• 165.000 searches
hotel miraflores• 33.100 searches
Google global searches August 2009Google Keyword Tool(adwords.google.com/select/KeywordToolExternal)
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Link Building
• Very important for ranking!• Link Strategy is key• You link build primarily for pages
Directories
Online magazines
Specialized websites
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Never stop testing, and your advertising will never stop improving.
Never stop testing, and your advertising will never stop improving.
99 percent of advertising doesn't sell much of anything.
99 percent of advertising doesn't sell much of anything.
(David Ogilvy 1911-1999)
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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Contact:Av. República de Chile 295 I Of. 805Teléf. 715 3080 – 715 3081www.addconsulta.pe
Niels KlintøSerial Entrepreneur & Co-founder [email protected]