- 1. p 801 295 9820f 801 951 5815 www.uid-studio.net 1065 South
500 West Bountiful, Utah 84010
2. How many have heard of Facebook? Twitter? LinkedIn? YouTube?
3. How many are on Facebook? Twitter? LinkedIn? YouTube? 4. Contact
me:Text dyejo to 50500John Dye cell: 801.631.4736 email:
[email protected] web: www.fluid-studio.net Twitter:
@dyejoFree service provided by http://contxts.com 5. Before we
begin . . . I am a firm believer in principlesout of the chute, you
should know there is no silver bullet 6. We all have a circle of
influence. Circle of Concern What you care about. People are
influenced by those they trustWhat you cando somethingabout.Circle
of Influence 7. People do not want to be sold tothey want to
interact and be heard 8. You cannot control the conversation, but
you can participate in it 9. The younger your customer, the less
credible the traditional hard market- ing sell is 10. The 4 Ps of
marketing (product, price, place, promotion) still exist, but the 3
Rs (relevant, real, responsive) are rising quickly in a web 2.0
world, and will result in a 4th Rrelationship 11. What is Twitter?
The answer to what are you doing in 140 characters or less 12.
Twitter Video (here) 13. Twitter is a giant cocktail party where
you can join theconversation at will and flit in and out 14. A lot
of people ask: Why would anyone want to do this? 15. Twitters
Growth RANKSiteFeb 08Feb 09 % growth 1Twitter.com475,0007,038,000
1382% 2Zimbio 809,0002,752,000240% 3Facebook20,043,000
65,704,000228% 4 Multiply821,0002,394,000192% 5Wikia 1,381,000
3,758,000172% source: Nielsen NetView, 2/09, U.S., Home and Work
16. Age GroupUnique AudienceComposition % Twitters 2-17250,0003.6
Users 18-24 **** 25-341,379,000 19.6 35-492,935,000 41.7
55+1,165,000 16.6 65+ 477,0006.8 source: Nielsen NetView, 2/09,
U.S., Home and Work**These demographics have insufficient sample
sizesIn January, 735,000 unique visitors accessed the Twitter Web
site through their mobile phones. The average unique visitor went
to Twitter.com 14 times during the month andspent an average of
seven minutes on the site. 17. Why Twitter might be the easiest
social media for your organization to break into for creating brand
interactivity1. Twitter, as a service, is free and real time
relationships with your customers 18. Why Twitter might be the
easiest social media for your organization to break into for
creating brand1. Twitter, as a service, is free interactivity2.
Getting started is easy and real time relationships with your
customers 19. Why Twitter might be the easiest social media for
your organization to break into for1. Twitter, as a service, is
free creating brand2. Getting started is easy interactivity3. It
only takes seconds (and 140 char- and real time acters or less) to
get your point across relationships with your customers 20. Why
Twitter might be the easiest social media for your organization to
break into for1. Twitter, as a service, is free creating brand 2.
Getting started is easy interactivity3. It only takes seconds (and
140 char- acters or less) to get your point across and real time4.
Multitudes of prospects and customers relationships with can get
your updates your customers 21. Why Twitter might be the easiest
social media for your organization1. Twitter, as a service, is free
to break into for2. Getting started is easy creating brand 3. It
only takes seconds (and 140 char- interactivity acters or less) to
get your point across4. Multitudes of prospects and customers and
real time can get your updates relationships with5. It doesnt have
to be a time- your customers consuming activity 22. Why Twitter
might be the easiest social media for 1. Twitter, as a service, is
free your organization2. Getting started is easy to break into
for3. It only takes seconds (and 140 char- creating brandacters or
less) to get your point across interactivity4. Multitudes of
prospects and customers and real time can get your updates
relationships with 5. It doesnt have to be a time- your
customersconsuming activity6. Google loves tweets (and you should
too!) 23. Why Twitter might be the easiest 1. Twitter, as a
service, is free social media for 2. Getting started is easy your
organization3. It only takes seconds (and 140 char- to break into
for acters or less) to get your point across creating brand 4.
Multitudes of prospects and customers interactivity can get your
updates and real time5. It doesnt have to be a time- relationships
withconsuming activity your customers 6. Google loves tweets (and
you should too!)7. Easy way to share updates and links 24. Why
Twitter might1. Twitter, as a service, is free be the easiest2.
Getting started is easy social media for3. It only takes seconds
(and 140 char- your organization acters or less) to get your point
across to break into for4. Multitudes of prospects and customers
creating brandcan get your updates interactivity5. It doesnt have
to be a time- and real time consuming activity relationships with
6. Google loves tweets (and you your customersshould too!)7. Easy
way to share updates and links8. Create real time, interactive
relationships 25. How do I access Twitter? Web and mobile devices
via web and freestanding applications 26. Three types of messages
27. 1-Standard message visible to all your followers 28. 2-@
messages only visible to those followers who are also following the
recipient 29. 3-Direct Messages only available to the recipient 30.
How do I let people know I am on1. Put it on your e-mail signature
and Twitter?business card2. Put it on your website and blog3.
Follow thought leaders and comment on their tweetsInteract!4. Find
people who are talking about your company and follow them 31. How
do businesses use Twitter? 32. service-oriented businessesUse
Twitter for customer service and providing assistance
Search.twitter.com allows you to do custom searches for query
strings You can also create interfaces so your search is dropped
into a web or blog page; this allows a person to actually get in
touch with the prospect or customer in real timeRhodes Rolls
example 33. Socialmention.com allows you to searchsocial media more
extensively 34. information-based businessesUse Twitter to provide
information that is relevant,timely, and interestingYou can embed
links (can compress links through is.gd or tinyurl.com to save
characters)Your goal is to become a trusted information source an
expert--a veritable storehouse of knowledgeYou can tweet more as a
company, not as a person 35. Strategically create your plan!
1-Gather information 2-Only link to trustworthy sites 3-Follow
industry thought leaders and read what they read 4-Ask
questions/seek opinions twtapps 36. Twitter is a great LISTENING
tool 37. Top 100 Twitter Tools Tweetlaterrepetition is not a bad
thing 38. 70-20-10 Formula:Share Resources (70) - Successful
learning in the 21st Century is not what you know, but what you can
share, so 70% of total Twittertime is spentsharing information,
opinions, links, and tools.Collaboration (20) - 20% of Tweets are
directly responding, connecting, collaborating, and co-creating
with like-minded Twitter colleagues. From theseimportant tweets,
lifelong professional and personal relationships are forged.
Chit-Chat (10) - 10% of Twittertalk is chit-chat-hows-your-hat
stuff. Itis in these trivial details shared about working out,
favorite movies, politics, and life in general that we connect with
others as human beings. Angela Maiers, educator, author, blogger
39. Social Media in less than an hour a day 40. Inthisweek 41. Utah
Business Magazine 42. Utah Business Magazine Twitter: 1634
followersFacebook Page: 54 fansFacebook Group: 304 members 43.
Social media has allowed Utah Business to garner more participation
with our subscribers than ever before.Social media has created
online channels for the business community toparticipate in within
Utah... social networks are just the place where people go,
everyone knows about [them] and it provides a way for business
people tonetwork more efficiently and with more people.Jared
Preusz, Utah Business Magazine 44. Comcast 45. Comcast uses
@comcastcares to help with customer service 46. @comcastcares is a
real person, Frank Eliason, who interacts with customers on Twitter
47. Frank helps customers in real-time 48. Comcast receives a lot
of press (and a lot of happy customers) for this unique way of
interacting with their customer base 49. Zappos.com 50. CEO Tony
Hsieh uses Twitter heavily and hasa following of 287,000+ 51. 433
Zappos associates are on Twitter 52. Zappos uses Twitter for
customer contestsand customer service 53. Zappos gets a lot of
press for their unique approach to customer service and advertising
54. Skittles is now doing some fun things . . . 55. Skittles is now
doing some fun things . . . 56. Contact me:Text dyejo to 50500John
Dye cell: 801.631.4736 email: [email protected] web:
www.fluid-studio.net Twitter: @dyejoFree service provided by
http://contxts.com
