ELECTRIC VEHICLES

Electricity is the new black gold

Focus

Pollution

Concept

Anti Campaign

Target Group

Singles

Belyse emnet

Informere

Skabe debat

Goal

Research Interviews

Probes – Hard Talk in pictures and questions

Focus – Electric vehicles vs. Petrol Cars, environment, single life

Responces from random people in the street

Reseach

Dating Profiles on dating.dk

Vibe Lindhart, 23 years Old, Århus

Patrick Nielsen, 23 years old, Copenhagen

Observations of our profiles

-Mind

- Thoughts

- Everyday life

- Hobbies and interests

- Behavior

- Etc.

24 hours on dating.dk resulted in:

Vibe: 36 views 35 men 1 woman

Patrick: 5 views from 5 women 0 responses

Brainstorm Electric Vehicles vs. Petrol Cars

Goals and Product

Ekspression – Impression

Through photoshoot and movie

Product: Physical media

Ekspression – Impression

To create feelings, understanding and debate

Final product: Change peoples state of mind

Methods

-  Observation -  Conversation -  Thoughts -  Philosophy -  Reflection -  Less structure -  Humour

- Words -  Drawings -  Pictures -  Fight -  Song

- Coffee -  Cigarettes -  Sugar -  Alcohol -  Junk

Through death – Bobkat rest in peace Through life – Congrats on your new born son Jacob Keiniche

Mind Map

”Map?”

”Where is my mind?” -Pixies

NO WHERE!!! ”Come on think of something”

”Come on, come on, come on”

”Something brillant”

”Can´t think of anything”

”I suck!!!”

…and all over! I am the best!

…back to reality

Tuting from Toke and Re

-Kiss – Keep it simple stupid -Kill your darlings -Less is more -Organize -Cut down -Doesn´t make any sense -Meet on time -FOCUS -Get some sleep!

Time to kill

FUCK…deadline!!!

Things are not always turning out as expected…sometimes better!

----?

Source of inspiration

Movies Commercials Short films Music Websites Personal feelings Memories Experience Mood Frustrations

Idea

Praxis Storyboard

Location

Actors

Probs

Light

Sound

Equipment

And action…

Patrick G. Nielsen Interactive Media 26283849 palle280@hotmail.com

Kristina Mielec Industrial Design 22289439 kristinamielec@homail.com

Katrine Y. S. Aaes Interactive Media 61104520 katrineaaes@hotmail.com

Friday 2nd of april 2009 08:56

The word is on your lips