Upload
wilfrid-oliver
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
06081
Mr. and Mrs. Jones123 Main Street, Doylestown, PA
Prepared for:
Copyright MMV. This publication is confidential to Richard A. Weidel Corporation and its Associates. No part of this publication may be reproduced in any form, or by any means without prior written permission from the publisher.
06082
Thank YouFor This Opportunity
I would like to assure you in advance that you are working with a Real Estate professional and I will strive to meet all your objectives, including selling your home at the best possible price in the shortest amount of time.
You will find information on my company and background that should help you appreciate that you will be represented by an Associate and organization with a rich history of knowledge and experience. We are experts in marketing Real Estate to achieve the objective of finding the best qualified buyer for your home.
I welcome the opportunity to serve your Real Estate needs and ask that you contact me with any questions, now or during the on-going home marketing/selling process.
Thank you for your time and consideration.
Sincerely,
Your NameSales Associate
Your NameSales Associate
Direct: (000) 000-0000E-mail: [email protected]
Web: weidel.com/firstname.lastname
Office AddressCity, State Zip
Office: (000) 000-0000
06083
Personal QualificationsPersonal QualificationsDedicated to Providing the Highest Level of Quality Service
Professional Credentials Licensed REALTOR® Since 1995
Member of the National Association of REALTORS®
Member of the New Jersey Association of REALTORS®
Member of the Mercer County Association of REALTORS®
Member of TREND Multiple Listing Service Certified Relocation Counselor
Professional Achievements Weidel Million Dollar Sales Club, Since 2000
NJAR Circle of Excellence, Since 2002
Personal Dedicated to providing the best possible professional and quality service
Priorities include a high degree of quality and control of successfully executed sales
Web SitePlease visit my Web site at www.Weidel.com/Agent.Name:
View over 100,000 local listings in NJ, PA and DE and over 3 million homes worldwide Find local community and school information, make appointments to preview homes, get open house
directions, title and homeowner’s insurance quotes and calculate your mortgage
My site also offers an advanced level of marketing for your home A unique URL address (ex: www.weidel.com/123456) for your property
Weidel listings appear first in property searches with a special location under “FEATURED LISTINGS”
Custom brochure (download, print or e-mail)
06084
“ One of the best in the business!”
“Joe is very professional, honest and upfront in how he conducts his business. He offers his clients experience,
knowledge and creative marketing.”
“ We're proud that Joe has been a loyal Weidel associate and continues to be a Top Producer, year after year.”
“Joe offers top notch service and always works in the best interest of the client.”
Testimonials
06085
Excellence in Client Satisfaction for Over Three Generations
A Tradition of Premier ServiceA Tradition of Premier Service
Richard A. WeidelPresident
06086
Selling Your Home With WeidelWe Manage All the Details From Start to Finish
Individual Consultation• Determine your priorities and objectives• Review Agency choices• Present a marketing proposal• Establish a pricing strategy• List with your Weidel Sales Associate
Customized Marketing Plan • Home enhancement recommendations will be suggested to make your home
more marketable and attract a better price• A schedule of comprehensive marketing activities will be implemented• Property will be introduced to Brokers and prospective Buyers• Results of marketing activities will be reviewed• Modifications of marketing plan and pricing strategy will be addressed
Offer to Purchase • Terms and conditions will be presented and reviewed• Negotiation, counter offers and/or multiple offers• Final agreement of terms and price is reached
Transaction Management• Buyer’s earnest money is collected• Buyer’s loan application is processed• Inspections are conducted• Title search• Contingencies are satisfied• Buyer’s loan approved• Buyer’s pre-closing inspection of property• Review of closing documents• Finalize and close transaction• Recording of title• Relocation of Seller• Possession of property by Buyer
After the Sale• Help you locate your new home—locally or across the country• Assist you with moving services as needed• Provide resources for other post-sale homeowner needs
06087
The Weidel Brand Offers You More
• Experience to serve as your trusted advisor
• Market Knowledge to serve you in determining the best pricing strategy
• Customized Marketing to serve you in maximizing Buyer showings
• Skilled Negotiator to serve you in meeting your objectives (ex: purchase offers, contingency results)
• Expert Facilitator to serve you in completion of all details through to closing
• Convenience of One-stop-shopping to serve your relocation, moving, mortgage loans, title insurance and homeowner’s insurance needs
Five Star Marketing Program
Full Service Seller Representation
Full Service, Enhanced By a Premier Marketing Approach
Everyone Loves to Sell Weidel!
Five Star impacts three key elements of a successful real estate transaction:
Weidel brings both sides of the transaction together. Seller’s Broker and Buyer’s Broker work in concurrence to better meet your objective—to sell your home!
• Professional Representation• Multiple Listing Service• Negotiation
Two Sides to ProfessionalRepresentation
06088
06089
060810
Local Expertise, Worldwide PresenceLocal Expertise, Worldwide PresenceOffices, Affiliations and Services Around the World
• Multiple Weidel Branch Offices and Specialized Marketing Divisions Located in Central and Northern NJ, and Eastern PA
• 900 Affiliate Branch Offices from New York City to Philadelphia Metropolitan Areas
• Affiliation with Over 1 Million Sales Associates through the National Association of REALTORS®
• A National Real Estate Network of 5,500 Offices in Over 25 Countries with 160,000 Sales Associates and $414+ Billion Annual Sales Volume
• A Worldwide Luxury Real Estate Network of Over 1,000 Firms and 15,000 Sales Associates
• Local Affiliation with Over 70,000 Cooperating MLS REALTORS® and Boards of REALTORS®
• Mortgage, Insurance and Title Services
• Home Warranty Options
• Exceptional Marketing Vehicles
• Real Estate Pre-licensing School
Weidel’s membership with Leading Real Estate Companies of the World™ and Who’s Who in Luxury Real Estate™ provides strength and support, plus a worldwide network of Referral Associates
060811
Member of Leading Real Estate Companies of the WorldTM
Member of Leading Real Estate Companies of the WorldTM
We Sell More Homes Than Any National Franchise
Over 35% of all residential real estate transactions involve Corporate Relocation. Our affiliation with many Fortune 500 and other major companies from around the world translates into a constant source of incoming Buyers spanning all price ranges.
Member of:
• 5,500 Offices 160,000 Associates Worldwide 25 Countries
• Over $414 billion annual sales volume, more than any other real estate organization
• Nearly $43 billion annual sales volume in the luxury home market, 20% greater than our closest competitor
060812
Many Sources Contribute to How a Buyer Learns About a House For Sale
Source: How Homebuyers First Learned About the Home They Bought National Association of REALTORS ®
Ultimately, Nearly 90% of All Buyers Contact a REALTOR® to
Assist Them in Their Home Purchase
060813
Weidel listings have premium MLS “Shelf Positioning,” which equals more exposure
Weidel Sellers gain the greatest market share influence among other Brokers’ MLS Buyer’s Agents
Weidel listings elicit greater demand, which leads to a faster sale at a higher sales price
Buyer’s Agents work harder to procure a Buyer for your home, at your price
Weidel brings both sides together—the Seller’s Broker and Buyer’s Broker—to work in concurrence to meet the objective of selling your home!
The Multiple Listing Service is more than just a compilation of homes for sale—it is the#1 Marketing Vehicle capturing the greatest source of qualified Buyers!
“5STAR” AdvantagesOur marketing program motivates commission-driven Buyer’s Agents.Sellers gain a unique competitive advantage over other Brokers’ listings.
The Multiple Listing Service is more than just a compilation of homes for sale—it is the#1 Marketing Vehicle capturing the greatest source of qualified Buyers!
“5STAR” AdvantagesOur marketing program motivates commission-driven Buyer’s Agents.Sellers gain a unique competitive advantage over other Brokers’ listings.
Competitive DistinctionBuyer’s Agents Know
in Advance of Showing Your Home the
Brokerage Fee Offered
Real Estate commissions are negotiable and not set by law.Members of Garden State & TReND MLS.
Gain the MLS AdvantageGain the MLS AdvantageThe Weidel Five Star Program:
Target Marketing to Buyer’s Agents
Brokerage fees are earned on a contingency basis. There is no cost to
a Seller to publish a Buyer’s Agent’s fee in the MLS.
060814
Newspapers & MagazinesNewspapers & MagazinesPromoting Your Home to Thousands of Buyers
Our ads are designed to offer a sampling of all types of homes in a variety of price ranges to attract potential Buyers. When a call is received, Buyers will hear not only about the home they saw advertised, but all the homes in our inventory that fit their needs.
Weidel also participates in various national publications to reach even more potential out-of-town Buyers. Our sample of properties in these publications is designed with the same objective as our standard advertising—to get Buyers to contact us, providing the opportunity to promote all our appropriate inventory.
060815
Weidel.com/Broker ReciprocityWith Broker Reciprocity, we expose yourproperty to more potential Buyers and Buyer’s Agents through our Web site and the Web sites of local Brokers
Realtor.comRanked as the #1 homes-for-sale site with 20 million page views per day
LuxuryRealEstate.comRanked as the #1 luxury real estate site with 38 million hits per month; foremost rated worldwide site by Wall Street Journal, NY Times, Forbes
ReloHomeSearch.comOver 2 million homes for sale across the world compiled by Leading Real Estate Companiesof the WorldTM
Niche SitesIn addition to our industry-related sites, Weidel is featured and linked to various community and business Web sites throughout the region to capture local Buyers interested in our area
Worldwide Internet Exposure Worldwide Internet Exposure Over 95% of Today’s Homebuyers Look
Online to Search for Homes*
Over 95% of Today’s Homebuyers Look Online to Search for Homes*
More Buyers use the Internet over traditional print media when searching for a home. Our worldwide network of Web sites advertises your home to potential Buyers 24-hours-a-day, 7-days-a-week.
*Source: National Association of REALTORS ®
060816
Personal Web SitePersonal Web SiteState-of-the-Art Technology Provides Convenience for Buyers and Sellers
One-stop Shopping • Over 100,000 local listings in NJ, PA and Delaware • Over 3 million homes worldwide• Broker Reciprocity (all Weidel listings, as well as
other Brokers’ listings, updated daily from the MLS)• "Personal Assistance” • Local community / school information• Appointment scheduler to preview homes• Open house directions• Title and homeowner’s insurance quotes• Mortgage calculator• Pre-qualification for a mortgage loan
An Advanced Level of Marketing for Your Home • Unique URL for your property• Weidel listings appear first in property searches • Special location under “FEATURED LISTINGS”• Property brochure (download / print / e-mail)
060817
Direct Mail & Property BrochuresDirect Mail & Property BrochuresTarget Marketing to Reach Potential Buyers
• Property Profile SheetAn overview of information about your home, used for Open Houses and Broker/Buyer inquiries.
• Property Postcards“Just Listed” postcards are mailed to the immediate neighborhood and target “move-up” Buyers, etc.
• Elegant FlyersA more detailed description of your home’s pertinent information and attributes. Flyers may be displayed at Open Houses and given to interested Buyers and Brokers at showing appointments.
Once your property is listed, we begin a direct mail campaign to our database of prospective Buyers, other REALTORS® and area residents to create awareness and generate enthusiasm for your home.
060818
Open Houses and ToursOpen Houses and ToursOpening Your Door to Interested Buyers
Open HousesWe help make your Open House work for you. We assist with tips on how to best prepare your home for viewing, greet each guest, screen and pre-qualify prospects. We then follow up with potential Buyers and other Associates.
Broker’s Open HousesWe invite local Associates to Broker’s Open Houses to showcase your home and share that information with their buying clients.
Weekly Sales Meetings & TourWeidel Sales Associates will be informed and updated about the status of your home and have the opportunity to preview your property during our office caravan.
060819
Sample Marketing Activities CalendarStrategic Activity, Communication and Follow-upStrategic Activity, Communication and Follow-up
An incremental, 30-day review and analysis of marketing activities to accomplish the sale of your property
WEEK 1
• Processed and turned in listing paperwork to office processor, along with initial photograph of front of home
• Placed property on Multiple Listing Service (MLS) / reviewed to verify accuracy
• Determined sign placement / directional sign placement• Made necessary keys or install lockbox on property• Set-up photo shoot of interior and exterior of property• Prepared property profile sheet• Presented property to office and distributed property profile
sheet to other Weidel offices and local Realtors• Placed property profile sheet in home, along with Princeton
Mortgage financing information• Created Valu-vision board of the home and displayed in
local offices• Toured property through office caravan / collected feedback
• Created and mailed Just Listed postcards• Wrote copy for color brochures / reviewed with Seller• Scheduled Broker’s Open House / Sent invitations to Area
Brokers• Prepared copy and placed ads in local newspapers• Placed home on Realtor.com and Weidel.com• Followed up on inquiries from internet sites and print
publications• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update
WEEK 2
• Hosted Brokers Open House / collected feedback• Scheduled / advertised Public Open House• Replenished supply of profile sheets in home• Mailed profile sheet to area Brokers/Agents• Prepared copy and placed ads in area homes magazines• Reviewed ads online from print publications• Made changes and/or updates on internet listings
• Followed up on inquiries from internet sites and print publications
• Reviewed log of homes (Call Trax / Showing Desk)• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update
WEEK 3
• Called Realtors with listings in similar price range• Drove by home to see sign position and checked on FSBO
pricing in neighborhood• Personally visited neighbors for feedback and prospects
(5/10/5)• Hosted Public Open House / collected feedback• Prepared copy and reserved ad space for periodical
publications
• Followed up on inquiries from internet sites and print publications
• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update
WEEK 4
• Mailed brochure to Area Brokers, Metropolitan Relocation Directors, Corporate contacts
• Followed up on inquiries from internet sites• Followed up and evaluated responses
• Responded to all inquiries• Met with Seller to re-evaluate all marketing activities /
reviewed overall comments from prospects and other Agents / from this data determined adjustments that will need to be made
SAMPLE
060820
The Five Star ProgramMaximizes Your Return The Five Star Program
Maximizes Your Return
The Weidel Five Star Marketing Program works on your behalf during negotiation with the Buyer’s Broker.
• Submit a competitive offer
• Arrive at mutually acceptable price and terms
• Mitigate post-contract issues
• Work harder towards the successful sale of your home
Buyer’s Agents are More Motivated to:
Engage Both Sides of Professional Representation Engage Both Sides of Professional Representation