06081

Mr. and Mrs. Jones123 Main Street, Doylestown, PA

Prepared for:

Copyright MMV. This publication is confidential to Richard A. Weidel Corporation and its Associates. No part of this publication may be reproduced in any form, or by any means without prior written permission from the publisher.

06082

Thank YouFor This Opportunity

I would like to assure you in advance that you are working with a Real Estate professional and I will strive to meet all your objectives, including selling your home at the best possible price in the shortest amount of time. 

You will find information on my company and background that should help you appreciate that you will be represented by an Associate and organization with a rich history of knowledge and experience. We are experts in marketing Real Estate to achieve the objective of finding the best qualified buyer for your home.

I welcome the opportunity to serve your Real Estate needs and ask that you contact me with any questions, now or during the on-going home marketing/selling process.

Thank you for your time and consideration.

Sincerely,

Your NameSales Associate

Your NameSales Associate

Direct: (000) 000-0000E-mail: yourname@weidel.com

Web: weidel.com/firstname.lastname

Office AddressCity, State Zip

Office: (000) 000-0000

06083

Personal QualificationsPersonal QualificationsDedicated to Providing the Highest Level of Quality Service

Professional Credentials Licensed REALTOR® Since 1995

Member of the National Association of REALTORS®

Member of the New Jersey Association of REALTORS®

Member of the Mercer County Association of REALTORS®

Member of TREND Multiple Listing Service Certified Relocation Counselor

Professional Achievements Weidel Million Dollar Sales Club, Since 2000

NJAR Circle of Excellence, Since 2002

Personal Dedicated to providing the best possible professional and quality service

Priorities include a high degree of quality and control of successfully executed sales

Web SitePlease visit my Web site at www.Weidel.com/Agent.Name:

View over 100,000 local listings in NJ, PA and DE and over 3 million homes worldwide Find local community and school information, make appointments to preview homes, get open house

directions, title and homeowner’s insurance quotes and calculate your mortgage

My site also offers an advanced level of marketing for your home A unique URL address (ex: www.weidel.com/123456) for your property

Weidel listings appear first in property searches with a special location under “FEATURED LISTINGS”

Custom brochure (download, print or e-mail)

06084

“ One of the best in the business!”

“Joe is very professional, honest and upfront in how he conducts his business. He offers his clients experience,

knowledge and creative marketing.”

“ We're proud that Joe has been a loyal Weidel associate and continues to be a Top Producer, year after year.”

“Joe offers top notch service and always works in the best interest of the client.”

Testimonials

06085

Excellence in Client Satisfaction for Over Three Generations

A Tradition of Premier ServiceA Tradition of Premier Service

Richard A. WeidelPresident

06086

Selling Your Home With WeidelWe Manage All the Details From Start to Finish

Individual Consultation• Determine your priorities and objectives• Review Agency choices• Present a marketing proposal• Establish a pricing strategy• List with your Weidel Sales Associate

Customized Marketing Plan • Home enhancement recommendations will be suggested to make your home

more marketable and attract a better price• A schedule of comprehensive marketing activities will be implemented• Property will be introduced to Brokers and prospective Buyers• Results of marketing activities will be reviewed• Modifications of marketing plan and pricing strategy will be addressed

Offer to Purchase • Terms and conditions will be presented and reviewed• Negotiation, counter offers and/or multiple offers• Final agreement of terms and price is reached

Transaction Management• Buyer’s earnest money is collected• Buyer’s loan application is processed• Inspections are conducted• Title search• Contingencies are satisfied• Buyer’s loan approved• Buyer’s pre-closing inspection of property• Review of closing documents• Finalize and close transaction• Recording of title• Relocation of Seller• Possession of property by Buyer

After the Sale• Help you locate your new home—locally or across the country• Assist you with moving services as needed• Provide resources for other post-sale homeowner needs

06087

The Weidel Brand Offers You More

• Experience to serve as your trusted advisor

• Market Knowledge to serve you in determining the best pricing strategy

• Customized Marketing to serve you in maximizing Buyer showings

• Skilled Negotiator to serve you in meeting your objectives (ex: purchase offers, contingency results)

• Expert Facilitator to serve you in completion of all details through to closing

• Convenience of One-stop-shopping to serve your relocation, moving, mortgage loans, title insurance and homeowner’s insurance needs

Five Star Marketing Program

Full Service Seller Representation

Full Service, Enhanced By a Premier Marketing Approach

Everyone Loves to Sell Weidel!

Five Star impacts three key elements of a successful real estate transaction:

Weidel brings both sides of the transaction together. Seller’s Broker and Buyer’s Broker work in concurrence to better meet your objective—to sell your home!

• Professional Representation• Multiple Listing Service• Negotiation

Two Sides to ProfessionalRepresentation

06088

06089

060810

Local Expertise, Worldwide PresenceLocal Expertise, Worldwide PresenceOffices, Affiliations and Services Around the World

• Multiple Weidel Branch Offices and Specialized Marketing Divisions Located in Central and Northern NJ, and Eastern PA

• 900 Affiliate Branch Offices from New York City to Philadelphia Metropolitan Areas

• Affiliation with Over 1 Million Sales Associates through the National Association of REALTORS®

• A National Real Estate Network of 5,500 Offices in Over 25 Countries with 160,000 Sales Associates and $414+ Billion Annual Sales Volume

• A Worldwide Luxury Real Estate Network of Over 1,000 Firms and 15,000 Sales Associates

• Local Affiliation with Over 70,000 Cooperating MLS REALTORS® and Boards of REALTORS®

• Mortgage, Insurance and Title Services

• Home Warranty Options

• Exceptional Marketing Vehicles

• Real Estate Pre-licensing School

Weidel’s membership with Leading Real Estate Companies of the World™ and Who’s Who in Luxury Real Estate™ provides strength and support, plus a worldwide network of Referral Associates

060811

Member of Leading Real Estate Companies of the WorldTM

Member of Leading Real Estate Companies of the WorldTM

We Sell More Homes Than Any National Franchise

Over 35% of all residential real estate transactions involve Corporate Relocation. Our affiliation with many Fortune 500 and other major companies from around the world translates into a constant source of incoming Buyers spanning all price ranges.

Member of:

• 5,500 Offices 160,000 Associates Worldwide 25 Countries

• Over $414 billion annual sales volume, more than any other real estate organization

• Nearly $43 billion annual sales volume in the luxury home market, 20% greater than our closest competitor

060812

Many Sources Contribute to How a Buyer Learns About a House For Sale

Source: How Homebuyers First Learned About the Home They Bought National Association of REALTORS ®

Ultimately, Nearly 90% of All Buyers Contact a REALTOR® to

Assist Them in Their Home Purchase

060813

Weidel listings have premium MLS “Shelf Positioning,” which equals more exposure

Weidel Sellers gain the greatest market share influence among other Brokers’ MLS Buyer’s Agents

Weidel listings elicit greater demand, which leads to a faster sale at a higher sales price

Buyer’s Agents work harder to procure a Buyer for your home, at your price

Weidel brings both sides together—the Seller’s Broker and Buyer’s Broker—to work in concurrence to meet the objective of selling your home!

The Multiple Listing Service is more than just a compilation of homes for sale—it is the#1 Marketing Vehicle capturing the greatest source of qualified Buyers!

“5STAR” AdvantagesOur marketing program motivates commission-driven Buyer’s Agents.Sellers gain a unique competitive advantage over other Brokers’ listings.

The Multiple Listing Service is more than just a compilation of homes for sale—it is the#1 Marketing Vehicle capturing the greatest source of qualified Buyers!

“5STAR” AdvantagesOur marketing program motivates commission-driven Buyer’s Agents.Sellers gain a unique competitive advantage over other Brokers’ listings.

Competitive DistinctionBuyer’s Agents Know

in Advance of Showing Your Home the

Brokerage Fee Offered

Real Estate commissions are negotiable and not set by law.Members of Garden State & TReND MLS.

Gain the MLS AdvantageGain the MLS AdvantageThe Weidel Five Star Program:

Target Marketing to Buyer’s Agents

Brokerage fees are earned on a contingency basis. There is no cost to

a Seller to publish a Buyer’s Agent’s fee in the MLS.

060814

Newspapers & MagazinesNewspapers & MagazinesPromoting Your Home to Thousands of Buyers

Our ads are designed to offer a sampling of all types of homes in a variety of price ranges to attract potential Buyers. When a call is received, Buyers will hear not only about the home they saw advertised, but all the homes in our inventory that fit their needs.

Weidel also participates in various national publications to reach even more potential out-of-town Buyers. Our sample of properties in these publications is designed with the same objective as our standard advertising—to get Buyers to contact us, providing the opportunity to promote all our appropriate inventory.

060815

Weidel.com/Broker ReciprocityWith Broker Reciprocity, we expose yourproperty to more potential Buyers and Buyer’s Agents through our Web site and the Web sites of local Brokers

Realtor.comRanked as the #1 homes-for-sale site with 20 million page views per day

LuxuryRealEstate.comRanked as the #1 luxury real estate site with 38 million hits per month; foremost rated worldwide site by Wall Street Journal, NY Times, Forbes

ReloHomeSearch.comOver 2 million homes for sale across the world compiled by Leading Real Estate Companiesof the WorldTM

Niche SitesIn addition to our industry-related sites, Weidel is featured and linked to various community and business Web sites throughout the region to capture local Buyers interested in our area

Worldwide Internet Exposure Worldwide Internet Exposure Over 95% of Today’s Homebuyers Look

Online to Search for Homes*

Over 95% of Today’s Homebuyers Look Online to Search for Homes*

More Buyers use the Internet over traditional print media when searching for a home. Our worldwide network of Web sites advertises your home to potential Buyers 24-hours-a-day, 7-days-a-week.

*Source: National Association of REALTORS ®

060816

Personal Web SitePersonal Web SiteState-of-the-Art Technology Provides Convenience for Buyers and Sellers

One-stop Shopping • Over 100,000 local listings in NJ, PA and Delaware • Over 3 million homes worldwide• Broker Reciprocity (all Weidel listings, as well as

other Brokers’ listings, updated daily from the MLS)• "Personal Assistance” • Local community / school information• Appointment scheduler to preview homes• Open house directions• Title and homeowner’s insurance quotes• Mortgage calculator• Pre-qualification for a mortgage loan

An Advanced Level of Marketing for Your Home • Unique URL for your property• Weidel listings appear first in property searches • Special location under “FEATURED LISTINGS”• Property brochure (download / print / e-mail)

060817

Direct Mail & Property BrochuresDirect Mail & Property BrochuresTarget Marketing to Reach Potential Buyers

• Property Profile SheetAn overview of information about your home, used for Open Houses and Broker/Buyer inquiries.

• Property Postcards“Just Listed” postcards are mailed to the immediate neighborhood and target “move-up” Buyers, etc.

• Elegant FlyersA more detailed description of your home’s pertinent information and attributes. Flyers may be displayed at Open Houses and given to interested Buyers and Brokers at showing appointments.

Once your property is listed, we begin a direct mail campaign to our database of prospective Buyers, other REALTORS® and area residents to create awareness and generate enthusiasm for your home.

060818

Open Houses and ToursOpen Houses and ToursOpening Your Door to Interested Buyers

Open HousesWe help make your Open House work for you. We assist with tips on how to best prepare your home for viewing, greet each guest, screen and pre-qualify prospects. We then follow up with potential Buyers and other Associates.

Broker’s Open HousesWe invite local Associates to Broker’s Open Houses to showcase your home and share that information with their buying clients.

Weekly Sales Meetings & TourWeidel Sales Associates will be informed and updated about the status of your home and have the opportunity to preview your property during our office caravan.

060819

Sample Marketing Activities CalendarStrategic Activity, Communication and Follow-upStrategic Activity, Communication and Follow-up

An incremental, 30-day review and analysis of marketing activities to accomplish the sale of your property

WEEK 1

• Processed and turned in listing paperwork to office processor, along with initial photograph of front of home

• Placed property on Multiple Listing Service (MLS) / reviewed to verify accuracy

• Determined sign placement / directional sign placement• Made necessary keys or install lockbox on property• Set-up photo shoot of interior and exterior of property• Prepared property profile sheet• Presented property to office and distributed property profile

sheet to other Weidel offices and local Realtors• Placed property profile sheet in home, along with Princeton

Mortgage financing information• Created Valu-vision board of the home and displayed in

local offices• Toured property through office caravan / collected feedback

• Created and mailed Just Listed postcards• Wrote copy for color brochures / reviewed with Seller• Scheduled Broker’s Open House / Sent invitations to Area

Brokers• Prepared copy and placed ads in local newspapers• Placed home on Realtor.com and Weidel.com• Followed up on inquiries from internet sites and print

publications• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update

WEEK 2

• Hosted Brokers Open House / collected feedback• Scheduled / advertised Public Open House• Replenished supply of profile sheets in home• Mailed profile sheet to area Brokers/Agents• Prepared copy and placed ads in area homes magazines• Reviewed ads online from print publications• Made changes and/or updates on internet listings

• Followed up on inquiries from internet sites and print publications

• Reviewed log of homes (Call Trax / Showing Desk)• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update

WEEK 3

• Called Realtors with listings in similar price range• Drove by home to see sign position and checked on FSBO

pricing in neighborhood• Personally visited neighbors for feedback and prospects

(5/10/5)• Hosted Public Open House / collected feedback• Prepared copy and reserved ad space for periodical

publications

• Followed up on inquiries from internet sites and print publications

• Called all showing Agents for feedback• Responded to all inquiries• Gave Sellers weekly update

WEEK 4

• Mailed brochure to Area Brokers, Metropolitan Relocation Directors, Corporate contacts

• Followed up on inquiries from internet sites• Followed up and evaluated responses

• Responded to all inquiries• Met with Seller to re-evaluate all marketing activities /

reviewed overall comments from prospects and other Agents / from this data determined adjustments that will need to be made

SAMPLE

060820

The Five Star ProgramMaximizes Your Return The Five Star Program

Maximizes Your Return

The Weidel Five Star Marketing Program works on your behalf during negotiation with the Buyer’s Broker.

• Submit a competitive offer

• Arrive at mutually acceptable price and terms

• Mitigate post-contract issues

• Work harder towards the successful sale of your home

Buyer’s Agents are More Motivated to:

Engage Both Sides of Professional Representation Engage Both Sides of Professional Representation