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06/10/2012 1 1 Marketing Management Prepared by: Arman Harijanto Differentiation Positioning Differentiation in Business Strategies Generic Competitive Strategies Lower Cost Differentiat ion Broad Target Cost Leadership Strategy Differentiation Strategy Narrow Target Focus Strategy Focus Strategy (Differentiation Based) Competitive Advantage Competitive Scope Source: Adapted from Michael Porter, Competiti ve Advantage,New York: The Free Press, 1985, p. 12.

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