Master in Marketing and Sales Management (Full-Time)€¦ · • Company Visits – Airtel, Rainoil, IITA, Moet Hennessy, INNOSON ... • •Segmentation, Targeting, Differentiation

Better Managers for a Better World

Master in Marketing and Sales Management

(Full-Time)

March 2020 – March 2021 www.romebusinessschool.ng [email protected]

www.RomeBusinessSchool.it

http://www.romebusinessschool.ng/

mailto:[email protected]


Master in Marketing and Sales

March 2020 – March 2021

Contents

Accreditations.............................................. 3 Certification .............................................. 10

Overview ....................................................... 4 Teaching Techniques.............................. 10

Testimonials.................................................. 5 Evaluation and Monitoring ................. 10

Professional Outlets................................... 6 Feature Breakdown................................. 11

Course Contents ......................................... 7 When to apply........................................... 11

General Learning Structure..................... 8 Course language...................................... 12

Career Service .............................................. 9 Entry requirements................................. 12

World Class Teachers ................................. 9 Application process................................. 12

Tutoring ......................................................... 9 Partners, Clients and Companies

Involved ...................................................... 13

Learning Materials ..................................... 9

Registration Form.................................... 14

Registering In The Rome Business

School’s Alumni Association................ 10 Contacts...................................................... 15

2 www.RomeBusinessSchool.ng [email protected]






Accreditation

UCAM – Universidad S. Antonio de Murcia – Spain Our accreditation has been awarded by the UCAM – Universidad S. Antonio de

Murcia, Spain, which awards the students with 60 university credits (60 ECTS) and

double certificate.

Italian Ministry of Education, University and Research The Rome Business School has been recognized by the MIUR (Italian Ministry of

Education, University and Research) as a research centre, and is listed in the

National Research Registry with the code 61598.

Italian Republic and Chamber of Commerce The Rome Business School is legally recognized and authorised by the Italian Republic and Chamber of Commerce to deliver: “Management training and consultancy, marketing and communication services,

education design, editorial activities by any means, including online publishing,

except in the daily press”.

European Union The Rome Business School is officially registered as a participant organization of

the Education and Culture Directorate-General and the Education, Audiovisual and

Culture Executive Agency of the European Commission, with the Participant

Identification Code (PIC) n. 937625960.

ISO 9001:2015 The Rome Business School has obtained the ISO 9001:2015 certification, that

recognizes the top quality standards of our training activities.

The ISO 9001:2015 accreditation recognises that our organization implements the

quality systems that provide the foundation for excellent customer satisfaction, staff

motivation and continuous improvement.

ASFOR The Rome Business School is officially registered as a member of ASFOR. ASFOR

is the Italian Association for Management Training, was founded in 1971 and, since

then, its primary purpose has been to develop the Italian managerial culture and

adapt it, by improving it, to the constant global social and economic changes.

European Council of Business Education The Rome Business School is officially registered as a member of the European

Council of Business Education. ECBE is an international not-for-profit educational

organisation, committed to develop innovative programmes which will help students

to develop the skills, knowledge and experience to succeed in today’s dynamic

global economy.

European Association for Distance Learning The Rome Business School is accredited as Online Education Provider with the

European Association for Distance Learning or EADL; the European association of

schools, institutions and individuals working in correspondence and distance

education. With members from over 20 European countries.







Overview With the Rome Business School’s Master in Marketing & Sales Management, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change. The programmes’ quality teaching, its international recognition and its career and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of business.

Benefits of the 1-year Master Degree Program

• Company Visits – Airtel, Rainoil, IITA, Moet Hennessy, INNOSON • International Study Tour: Bootcamp for Innovative Leaders’ in Kigali and Bootcamp for International Business Leaders in Rome, Italy • Industry based Conference • Italian Language Courses • Professional Path Career Advice/Counselling • European Degree (Double Certificate: Rome Business School Master Certificate & Velencia

International University, Spain) • 86% Internship Placement Rate • Soft Skill Programs • Networking Opportunities • Scholarship Available (up to 10%)







Testimonials

Gulnaz Sharipova (Russia)

While studying Marketing and Communications, I had an

amazing experience with the Rome Business School. Just

being in an international environment gave me the opportunity

to learn about different cultures and different opinions and how

they apply to marketing. The small class size enabled the

students to have a one on one relationship with the lecturers.

Jean Chrysostome (Rwanda)

The programme was what I really needed in today’s market, in

which we have to go abroad in terms of our socio-economic

development. I got what I wanted; all I have to do now is to put it

into practice and make sure that my dreams become a reality.







Professional Outlets

On completion of this Master, you will be able to work as:

• Marketing & Sales Executive • Marketing Strategist • Marketing Operations Specialist • Web Marketing Manager • Social Media Manager • Sales Manager • Brand Strategist • Market Intelligence Executive • PR Manager







Course Contents Mind Opening and

Knowledge Management

Setting • Human Resource

Management • Project Management • Managerial Economics • Supply Chain

Management • Entrepreneurship and

Business Planning • Business Strategy

Marketing Strategy

Marketing Intelligence &

Customer Insight • Segmentation,

Targeting, Differentiation

and Positioning • Product, Services and

Brands • New-Product Development

and Life-Cycle Strategies • Pricing: Understanding

and Capturing Customer Value

• Pricing Strategies

• Marketing Channels

• Integrated Marketing Communication Strategy

Big Data for

Marketing

Decision Making Marketing Management

Digital Marketing • Website creation • Search Engine

Optimization (SEO) • Search Engine

Marketing (SEM) • Social Media Marketing • Email Marketing • Online Advertising • Web Analytics

International Marketing

• International Marketing and the Global Marketplace

• Marketing Ethics and Social Responsibility

• Trade Marketing

Branding and

Communication

Marketing Innovation

– New Product

Development Go-To-

Market Strategies

Distribution Channels Sales

Key Account Management

Trade and Shopper

E- Commerce, Retailing

Market and Sales Metrics

B2B Marketing & Sales

Being an Innovative and

Responsible Leader

• Future Trends & Future Challenges of Marketing & Sales

• Experience Innovation • Frontiers of Leadership

StARt-Up

EntrePRENEURship

«Start-up Entrepreneurship»

is the Rome Business

School’s exclusive

programme aimed at

learning and doing business

through personal innovation

management.

Rome Business School MBA students at Lagos Campus.







General Learning Structure Lectures are held on Monday to Thursday from 9am – 11.30 am (Nigerian Time)

500 learning hours, made up of:

200 LECTURE HOURS 150+ ASSISTED STUDY HOUR 150+ PROJECT WORK

SOFT SKILLS PROGRAMME

CULTURAL PROGRAMS

CAREER SERVICES

DIDACTIC MODEL Mind Opening & Knowledge Management Setting

The first part of our Master in Marketing & Sales provides you with comprehensive preparation for the Marketing sector and crucial aspects of other related fields, initially giving a wide overview of the broader management world

Focusing and Specializing

Lead the implementation of new operational management systems-oriented at the market and the consumer analyzing all the specific subjects and aspects of Marketing and Sales.

Company Visit & Internship

Throughout your course, you will be asked to attend relevant visits that will add some interesting knowledge to your study.

Rome Business School students also have the amazing opportunity to take part in guaranteed internship programmes.

Capstone Project

A team project aimed to develop a Marketing & Sales plan designed to accomplish a business goal in the area of Marketing & Sales, of an existing or fictitious company in the Marketing & Sales Industry. All teams are guided from the very initial phase of the project.


Lectures Lectures

Seminars

Project Work

Individual /Tests

Assignments

Company visits Boot camp to Kigali

Boot Camp to Rome, Italy Second Semester Examination/

Project Presentation First Semester Examination

1ST

SEMESTER 2ND

SEMESTER

March May August 2020 2020 2020

March 2021

Internship

STUDY TOUR AND COMPANY VISITS






Career Services

Attending this Master entitles to:

This program is designed to help you find internships or positions in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students:

Individual Career Counselling Meeting Rome Business School’s Official Career Portal Professional Workshops Rome Business School’s Talent Focus

World Class Teachers

• The Master faculty is made up of highly selected

international professors, trainers and business

managers, drawn from a variety of operational and

professional fields and thus able to bring to the

table a rich array of up-to-date experiences and

competencies. The teaching approach is aimed at

the acquisition of know-how, thus at transferring

competencies truly useful for the attendees’

professional development.

Tutoring

• For both the on-campus and the distance-learning

courses, attendees can always count on the

assistance of a tutor for any clarifications they may

require, for the completion of the tests and

exercises required by each module and for the final

project

Learning Materials

• Students registered for the Master will be issued

with a wealth of learning materials, including:

slides, text books, case studies, articles, videos

and useful internet links.







Registering in the Rome Business School’s Alumni Association

• Attendance in the Master entitles to become part of the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects. Many facilitations are also available for attending further training courses.

Certification

• At the end of the course, attendees will be issued with the official Master Degree Certificate.

Teaching Techniques

The Rome Business School employs

a wide array of teaching methods.

• Lectures • Case study analysis • Exercises • Additional study materials • Guest speakers • Videos • Company visits, Study Tours,

Boot Camps • Complementary cultural initiatives

Evaluation and Monitoring Learning quality is guaranteed through a

thorough monitoring and evaluation system:

1. Written tests for each course module

2. Individual project work

3. Project work presentation







Feature Breakdown

Professional

Lectures Monday- Thursday 9:00am – 11:30am

Personal Tutoring V

Supervision for final project work V

CV Revision/Editing V

Cover Letter Revision/Editing V

International Student Identity Card V

Final Degree Certificate V

Didactic Materials V

Company visits V

Seminars/Italian Language Course V

Workshops V

International Study Tours (Optional) V

Individual Career Coaching V

Boot Camps V

In Company Projects V

When to apply

Deadline: 45 days before start

Admission decisions will be made on an ongoing

basis as applications are received.

Tuition fee The participation fee

for the 1-Year Master Degree Program is

NGN1,200,000.00

Scholarships For each learning option, partial scholarships

are available - to partly cover the attendance

fee - these will be assigned based upon the

candidates’ personal, previous experience and

Technical - motivational profiles..

Instalment payments The attendance fee may be paid off in

Instalments.

Automatic 10% Scholarship is reserved for

participants of the March 2020 Intake enrolling on or

before January the 30th.







Course language

The Rome Business School’s Master

Program is taught in English.

Entry requirements

All applicants must:

• At least hold a four-year degree (Bachelor’s Degree or HND)

Application process

Email your application to: [email protected]

This should include:

• Your curriculum vitae • A motivational letter indicating why

you wish to enrol, your expectations and your professional objectives (no more than 200 words)

• Your university certificate/transcripts, • A copy of your Passport/ID

Application considered by Rome Business School The Rome Business School Admission Team will

assess your application and will contact you if any

additional documents are required. Complete

applications will then be considered by the Academic

Selection Committee.

Interview (either in person or online) All candidates selected by the academic selection

committee must interview with a member of the

Admission team, either in person or online via

Skype/Webex.

Application outcome

We will notify you informally by email of your application

outcome, and you will receive either an official offer

notification with information on any outstanding

conditions to complete, or an official rejection

notification within one week.






Master in Marketing and Communications


Partners, Clients and Companies Involved





CONTACTS

Rome Business School Nigeria, Lagos Centre 10B, Abimbola Okunnuga CL, Off Harold Sodipo Cr, Off Joel Ogunnaike Street, Ikeja GRA, Lagos State Email: For general inquiry: [email protected]

For admissions: [email protected] Tel.: +234 9067556524; +234 8105084635 Website: www.RomeBusinessSchool.it Facebook Page: Rome Business School Nigeria Instagram: romebusinessschool_nigeria Twitter: nigeriaRBS1

www.RomeBusinessSchool.ng [email protected]



http://www.romebusinessschool.it/



Documents

Master in Marketing and Sales Management (Full-Time)€¦ · • Company Visits – Airtel, Rainoil, IITA, Moet Hennessy, INNOSON ... • •Segmentation, Targeting, Differentiation