032. FRSA Joe Goldblatt International Centre for the Study of Planned Events

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BROCHURE2012

School ofArts ,

Social Sciencesand

Management

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S P E
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International Centre for the Study of Planned Events

The work of the ICSPE was involved during the course of 2010 in assisting the CatholicChurch in Scotland to assess the impact and legacy of the historic visit of Pope BenedictXVI. Researchers made direct contact with planners and participants and undertook ananalysis of the St Ninians Day Parade which was a major component of the programmeof the Papal Visit. This research has provided sound and academically robust evidence todemonstrate the bene t of this event which was witnessed not only by the 125,000 partici -pants who were physically present but by a global television audience of something in theorder of a billion people.

Rev. Paul M. Conroy, General Secretary Bishops Conference of Scotland

LEADERSHIP

TEAM APPROACH

Professor Joe Goldblatt, FRSA is the Ex -ecutive Director of the International Centrefor the Study of Planned Events. He is theauthor and editor of 25 books in the eld ofevent management and marketing. Profes-sor Goldblatt has conducted event manage -ment consultancies in Scotland, United King -

dom, Israel, Jordan, Kazakhstan, Palestine,the Philippines and Thailand for organiza -tions such as the US Agency for InternationalDevelopment (US AID). In addition, he hasconducted assessment and evaluation pro-grammes for a wide range of governmentand commercial clients throughout the world.

Each project that the Centre is involved inis managed by a team of professional re-searchers selected from the most quali edacademic and professional experts at QueenMargaret University, Edinburgh.

The International Centre for the Study ofPlanned Events (ICSPE) at Queen MargaretUniversity in Edinburgh was founded in 2008within the School of Arts, Social Sciencesand Management (ASSaM) as part of thedivision of Business, Events and Hospitality.Since its founding it has made signi cant

strides in advancing the Schools interna-tional pro le, generating external nancialand in-kind support and securing importantresearch grants.

The Centre is dedicated to providing gov-ernment, event professionals and sponsorswith scienti c evidence of the linkages be -tween planned events and education, health,wealth, environmental sustainability and so -cial cohesion. It provides assessment andevaluation, research and development ser -vices for government of cials, policy makers,event professionals in corporations, festivals,sports and corporate sponsors.

WELCOME

Papal VisitResearch 2010

Impacts andWell-BeingResearch Study
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CENTRE RESEARCH ASSOCIATES

Dr. Rebecca Finkel

Dr. Brian Hay

Trevor Laf n

Dr. Cathy Matheson

Mike Pretious

Chris Preston

Philip Riddle

Duncan Robb

Dr. Majella Sweeney

Dr. Dessislava Boshnakova, So a (Bulgaria)

Dr. Ros Derrett, formerly of Southern CrossUniversity (Australia)

Gene Columbus, E ntertainment Casting (re-tired), Walt Disney World (USA)

Dr. Donald Getz, Senior Distinguished Fel -low, University of Calgary (Canada)

Sam deBlanc Goldblatt, Director, deBlancLtd. (UK)

Peter Irvine, President, Unique Events Ltd,producer of Edinburghs Hogmanay (UK)

Jean McFaddin, Former Producer of theMacy*s Thanksgiving Day Parade (USA)

Mary Miller, Former Director, Stavanger2008, Norway European Capital of Culture,

David Rich, Senior Vice-President, StrategicMarketing/Worldwide, George P. Johnson,Experience Marketing (USA)

Steven Wood Schmader, CFEE, Author andPresident / CEO International Festivals andEvents Association (USA)

Alexander Shumovich, Eventum, Moscow,(Russia)

Lynn Van der Wagen, TAFE Australia

Dr. Oleg Vorob, Siberian Federal Universityat Krasnoyarsk (Russia)

In addition to the highly skilled and experi -enced internal academic team, external ex -perts are engaged as required for projects.The following individuals are DistinguishedFellows of the Centre and provide research,evaluations, assessments, consultancies,training and professional development.

From left to right: Dr. Majella Sweeney, Dr.Rebecca Finkel and Pat Butcher, ExecutiveDirector of the Trinidad and Tobago Hospi-tality and Tourism Institute (TTHTI)

The Centres professional team provided an Event Management Master Class at theHyatt Regency Hotel in Trinidad and Tobago in 2009 and 2011 and delighted the 120participants who attended the workshop. It was an unforgettable WOW experience for allthe participants. We look forward to the Centre experts return to Trinidad and Tobago tocontinue to share their knowledge on this subject.

Patricia Butcher, Executive Director, T&T Hospitality & Tourism Institute

DISTINGUISHED RESEARCH ANDCONSULTANCY FELLOWS
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DISTINGUISHED INTERNATIONALCONSULTANTS

PLANNED EVENTS EVALUATIONAND RESEARCH

For over thirty years, members of ICSPEhave evaluated planned events outcomes forlocal and central governments, associations,the third sector and corporations throughoutthe world Some examples of this evaluationresearch include the following projects.

ICSPE may provide your organisationwith the following evaluation and re-search services:

Economic impact studies Social well-being studies Media impact studies

To achieve the best outcomes for yourevent, ICSPE uses the following methods:

Surveys of participants and organisers Focus panels with participants and

organisers Observation of participants

Photographic documentation andanalysis of participants Media scanning

Each evaluation study is customised toachieve the individual outcomes desires bythe sponsoring organisation.

The cost for these services varies basedupon the scope, resources and time re -quired. In some cases, external grant fund -ing may be available to support your project.

Philadelphia Welcome AmericaCelebration StudyThis is the largest Fourth of July event in

America. Professor Goldblatt and associatesconducted survey research to identify theeconomic, social and environmental impactsof this annual event that is attended by overone million persons.

Fife Council Celebrating Fife 2010 StudyThe Fife Council contracted with the Centreto evaluate the well being outcomes expe -rienced by the rounds of participants andhundreds of organisers associated with thisevent. The study included focus panels, sur -vey research and observation (ethnography).

As a result of this research, the Fife Counciladopted the methodology developed by theCentre for future evaluation of all events heldin the county.

The Papal Visit of His Holiness

Pope Benedict XVIHis eminence, Cardinal OBrien appointedthe centre as the of cial evaluation partnerfor the state visit of The Pope to Edinburgh.The centre conducted interviews with par-ticipants, observation and a media scan todetermine the well being and media imageoutcomes of this visit.

The Centre gives our industry the insights and data that are so critical to proving the valueand impact of live experiences. Particularly in our era of seismic change, new opportuni -ties and new challenges, the rigor and thoughtful analysis are essential to the industry,clients and agencies.

Josh McCall Chairman & CEO Jack Morton WorldwideProducer, Olympic Games Opening and Closing Ceremonies, Athens 2004

FLAGSHIP STUDIES


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RECENT RESEARCHAND TRAINING PROJECTS

Celebrating Fife2010 Well-BeingResearch Study(2011)

Over the past year I have worked with Joe and Majella on the wellbeing evaluation ofour year of culture and on the development of our Wellbeing Toolkit which will be the rstof its type in Scotland. I knew from the outset - as anyone who meets them immediatelyknows - that I would be working with someone who is far more than just an expert in their

eld. Their passion, ability to inspire and take people with them, coupled with their acces -sibility, attention to customer satisfaction and commitment to delivering excellence, instill

con dence and ensure a customer focused outcome. I could not recommend working withthem highly enough.

Michelle Sweeney, Team Leader, Cultural Partnerships, Fife Council

Moscow, Russia, Event ManagementTrends training programme (2009, 2011)

Homecoming Scotland 2009 The GatheringWell-Being Study (2009)

Homecoming Scotland 2009 East LothianTourism Impacts Study (2009)

Homecoming Scotland 2009 East LothianSaltire Finale Study (2009)

Homecoming Scotland 2009 Digital ArchivesDevelopment and Management (2010)

East Lothian Saltire Celebration ImpactsStudy (2010)

Manila, The Philippines Event ManagementTrends training programme (2010)

Trinidad, Event Management Trends trainingprogramme (2010)

The Papal Visit to Edinburgh, His Holiness,Pope Benedict XVI, Well-being and Media

Analysis Study (2010)

Trinidad, Cultural Event Tourism and Hospi -tality training programme (2011)

Celebrating Fife 2010 Well-being Study andEvaluation Tool Kit (2011)


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PUBLICATIONS AND PRESENTATIONS

Centre Research associates have pub-lished books and refereed articles in in-ternational academic journals in 2011.

Goldblatt, J.J. (2011) Special Events: A NewGeneration and the Next Frontier. 6th ed.,Hoboken, NJ: John Wiley & Sons.

Goldblatt, S. (2011) The Complete Guide toGreener Meetings and Events, New York,NY: John Wiley & Sons.

Lee, S., Goldblatt, J.J. (2010) The Current and Future Economic Impact of the Econom -ic Crises Upon Festivals and Events, Inter -national Events, 21(4).

Lin, K.W., Stein, P. and Goldblatt, J.J. (2011)New Investment: An Explanatory CaseStudy of Three Mature Edinburgh Festivalsand Their Future Funding Opportunities,Event Management, 15(2), 179-195.

Preston, C.A. (2012) Event Marketing: Howto Successfully Promote Events, Festivals,Conventions and Expositions. 2nd ed., NewYork, NY: John Wiley & Sons.

The following presentations were held atinternational conferences:

Finkel, R. and Matheson, C.M. (2011) When Event Spaces and Commercialised SexSpaces Overlap: Gendered discourses ofsex and the Olympic Games. European Ge -ographies of Sexualities Conference Brus -sels, September 2011.

Centre director, Professor JoeGoldblatt, FRSA signing his newbook Special Events in Moscow,May 2011

Goldblatt, J.J. (2012) Twenty-First CenturyTrends and Forces That Will Produce Great -er Outcomes for Your Meetings and Events,University of San Diego, USA.

Goldblatt, J.J. (2012) Meeting and EventTechnology: Pedagogical Development inHigher Education, Professional ConventionManagement Association, San Diego, USA

Hay, B. (2012) Political Intervention in a Na-tional Tourism Event: The Politics of Home -coming Scotland, 2012 CAUTHE confer -ence, La Trobe University, Melbourne.

Matheson, C.M. and Finkel, R. (2011) The relationship between human rights and megasporting events: a case study of the Vancou -ver Winter Olympics and the spectre of hu -man traf cking. International Conferenceon Tourism and Management Studies, Faro,October 2011.

Matheson, C.M., Rimmer, R, and Tinsley,

R. (2011) An understanding of audienceinvolvement at the Beltane Fire Festival. In -ternational Hospitality and Tourism ResearchConference. Sorenberg, HTMi, Nov 2011.

Matheson, C.M., Rimmer, R., and Tinsley, R. (2011) What brings people to an uncon -ventional festival on a cold night?: An under -standing of audience involvement at the Bel-tane Fire Festival. International Conferenceon Tourism and Management Studies, Faro,October 2011.

Professor Joe Goldblatt, FRSA has been at the heart of the Events industry for over 30years and has educated, trained, inspired and provided the insight that has made theevent business the professionally recognised industry it is today.

Richard Foulkes, Director Imagination, London


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Professor Donald Getz (left)

The Centres research is vital to the development and design of our Event Managementeducational programme. The training programmes have high impact and are very inspi-rational.

Cynthia Reantaso-Bernabe, Programmme Director and Faculty for Higher Education, PostGraduate and Post Bachelor Programs, Manila, Philippines

CONFERENCES

The Getz ColloquiaIn October 2011, the Centre produced asuccessful programme honouring the lifetimeachievements of Dr. Donald Getz. The pro -gramme featured speakers from theGlasgowCommonwealth Games 2014, Walt DisneyWorld retired executive and author GeneColumbus, Microsoft vice president RobertMcDowell, and EventScotland Chief Op -erating Of cer, Mr. Paul Bush, OBE. The at -tendance was over 400 persons with themajority of participants coming from six dif -ferent further education colleges in Scotland.

All programmes were web streamed andtaped for delayed broadcast on YouTube.

Ivan Artolli, General Manager, The BalmoralHotel, Edinburgh

David Benton, General Manager, The Ritten-house Hotel, Philadelphia

Father Paul Conroy, Coordinator, The PapalVisit to Edinburgh 2010

Michael Foreman, DIrector, Kenes International

Sir Thomas Ingilby, Owner, Ripley Castle

JMichaele Keller, President, MeetingMatrixInternational

Faith Liddell, Head, Festivals Edinburgh

Mary Miller, Director, Stavanger, Norway, Eu -ropean Capital of Culture

William Morton, Chairman (retired) Jack Mor -ton Worldwide (Producer, Athens, OlympicGames Opening and Closing Ceremonies)

Frank Supovitz, Senior Vice President,Events, (American) National Football League

Michelle Sweeney, Team Leader, CreativeLinks Programme, CommunityServices, Fife Council

GUEST SPEAKERS

Sir Thomas Ingilby, Chairman of Ripley Castle,Professor Joe Goldblatt and Sir Francis Ogilvy,Chairman of Winton House (from left to right.)


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8 I C S P E B R O C H U R E 2 0 1 2 -

V A S I L I I P E N N Y

Visit us!

CONTACT

MEETING MATRIX INTERNATIONAL

STRATEGIC INDUSTRY PARTNERS

Meeting and Event Technology Laboratory

The International Centre for the Study ofPlanned Events coordinates the worlds rstlaboratory solely dedicated to advancingknowledge in meeting and event technology.

Association for Events ManagementEducation (AEME) (www.aeme.org)

International Festivals and Events Association (IFEA) (www.ifea.com)

International Special Events Society(ISES) (www.ises.com)

Professional Convention Management Association (PCMA) (www.pcma.org)

Assessment and evaluation of planned eventwell-being outcomes.

Consulting in government planned eventpolicy development.

Executive consulting and training.

Feasibility, viability and sustainability studies.

Event programme and product development.

MEMBERSHIPS

CONSULTING, SERVICES ANDPRODUCTS

The Centre is an important promoter of planned event management issues in the world.The publications, research and teaching by the Centre to help professionals from differentcountries feel like participants in a common information environment.

Alexander Shumovich, Eventum Premo, Russia

Professor Joe Goldblatt, FRSATel: +44 (0)131 474 0000Email: [email protected]

International Centrefor the Study of Planned EventsQueen Margaret UniversityEdinburgh, EH21 6UDUnited Kingdom
http://www.qmu.ac.uk/be/research/ICSPEmailto:jgoldblatt%40qmu.ac.uk?subject=http://www.meetingmatrix.com/http://eventology.org/mailto:jgoldblatt%40qmu.ac.uk?subject=http://meetingmetrics.com/http://uk.linkedin.com/in/icspehttp://twitter.com/icspeshttps://www.facebook.com/ICSPEshttp://www.qmu.ac.uk/be/research/ICSPEhttp://www.qmu.ac.uk/be/research/ICSPE

Documents

032. FRSA Joe Goldblatt International Centre for the Study of Planned Events