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031820
About LabRoots 3-4
Demographics & Traffic 5
Target Your Audience 6
Third Party Emails 7
Social Media 8
Custom Content Campaign 9
Banner & Text Ads 10
Newsletters 11-12
Webinars 13-14
LabRoots Virtual Events 15-16
Drug Discovery 17
Neuroscience 17
Cannabis Sciences 18
BioProcessing 18
NEW Genetics Virtual Week 19
Forensic Sciences 19
Laboratory Animal Sciences 20
Laboratory Automation & Informatics 20
Immuno-Oncology 21
NEW Microbiology Virtual Week 21
Cell Biology 22
CRISPR 22
Cancer Research & Oncology 23
Analytical Chemistry & Separation Sciences 23
Opioid Crisis 24
Clinical Diagnostics & Research 24
NEW Coronavirus Virtual Webinar Series 25
Custom Virtual Events 26-27
Planning & Reporting 28
LabRoots Virtual Event Rate Card 29
Rate Card 30-31
Contact Us BACK
ContentsYour turnkey solution to scientific storytelling and branding, from online educational events to content development and social media engagement.
LabRoots is committed to ensuring the security and protection of the personal information that we process Please read our GDPR Compliance Statement on line
3 4
Team Up With LabRootsAbout LabRoots Take Advantage Of:
• 3.2 million users in our global scientific community
• Robust, interactive platform to showcase your company’s
expertise through webinars and virtual events
• A wide range of products and services to choose from to
highlight your brand
• World’s largest producer of virtual events within the Life
Sciences and Clinical Diagnostics community
• Continuing Education credits for event attendees,
including P A C E CE, CME, CEU, and more
• Engage with more than 3 million of LabRoots followers
through topic-specific social media channels
• Improved mobile-friendly design
Welcome to LabRoots,
your scientific network and
virtual education provider
LabRoots is the leading
scientific social networking
website, offering top
scientific trending news
and premier educational
virtual events and
webinars
GO TO RATE CARD GO TO RATE CARDBACK TO CONTENTS BACK TO CONTENTSDOWNLOAD LABROOTS FACT SHEET PDF
TRENDING NEWS
VIRTUAL EVENTS
LABROOTS COM
WEBINARS
CONTINUING EDUCATION
GDPR COMPLIANT
Visit Our Website:VISIT LABROOTS VIRTUAL EVENT DEMO
WATCH OUR INFORMATIVE VIDEO
5 6
Geography
North America
Europe
Asia
South America
Africa
Oceania
37%
28%
17%
8%
5%
5%
Organization
Academic Institution
Research Institution
Clinical Laboratory
Hospital / Medical Center
Biotech / Pharmaceutical
Ambulatory Care
Government
Contract Research Organization
Private Practices
Life Science Companies
Diagnostics Companies
Industrial Companies
Non-Profit Organization
Other
21%
15%
13%
12%
10%
6%
5%
4%
3%
3%
3%
3%
1%
1%
Demographics & Traffic Target Your AudienceFind Your Market with Audience Selections Choose from hundreds of specialty keywords via our online Audience Selection Form Below is a sample:
Agricultural Sciences 90,168
Analytical Chemistry 108,627
Antibodies 91,031
Assay Development 74,571
Biochemistry 127,246
Bioinformatics 63,134
Bioprocessing 48,875
Biotechnology 110,626
Cancer/Oncology 99,938
Cannabis Sciences 52,061
Cell Biology 93,443
Chromatography 77,809
Clinical Research 74,610
CRISPR 58,139
Diagnostics 77,204
DNA Sequencing 61,767
Drug Discovery 63,422
ELISA 97,365
Flow Cytometry 70,214
Forensics 44,986
Genetics/Genomics 97,830
Gene Expression 70,974
Immunology 63,627
Immuno-Oncology 50,743
Infectious Disease 66,290
Influenza 54,172
Laboratory Animal Sciences 73,257
Lab Automation 51,670
Laboratory Testing 69,965
LC/GC 72,372
Mass Spectrometry 73,696
Microbiology 90,677
Molecular Biology 125,493
Molecular Diagnostics 58,631
Neuroscience 89,945
Next-Gen Sequencing 55,129
Nucleic Acid Analysis 75,254
Pathology 48,672
PCR/RT-PCR/Real-time PCR 101,574
Pharmaceuticals 92,282
Precision Medicine 53,906
Protein Expression 69,943
Stem Cells 66,329
Toxicology 61,458
Registered Members: 3.2 MillionMonthly User Sessions: 685KMonthly Page Impressions: 7.1 Million
Average Website Session: 10+ MinutesAverage Webinar Session: 34 MinutesAverage Virtual Event Session: 2.2 Hours
Job TitleResearch Scientist
Student
Clinician / Medical Tech
Doctor / Medical Expert
Post Doc
Lab Management
Professor / Instructor
Executive
Engineer / Industrial Tech
Other
18%
17%
16%
13%
10%
9%
6%
4%
3%
4%
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7 8
Social MediaThird Party EmailsReach your desired audience by renting a targeted segment of our 3,200,000+ opt-in email list Garner larger interest in your product or service by sharing your brand message or story to a curated list of targeted users
Your message will resonate with users as you leverage our comprehensive Audience Selection form and target your email based on geography, work sector, specialty, job function, and keywords
(Sample Email Report)
250,000+ Emails / Day
1.8 Million Emails / Week
7.2 Million Emails / Month
20-25% Open Rates
68,754Reach
1,292Likes
94Comments
478Shares
Average Monthly Engagement Across Facebook, Twitter, LinkedIn, Instagram
GO TO RATE CARD GO TO RATE CARDBACK TO CONTENTS BACK TO CONTENTSDOWNLOAD SOCIAL MEDIA SELECTION PDFGO TO AUDIENCE SELECTION FORM
PAGESScience Rocks 539,086
LabRoots 246,850
Cell & Molecular Biology 210,287
Microbiology 222,586
Neuroscience 130,746
Cancer Research & Oncology 129,152
Genetics & Genomics 109,099
Space & Astronomy 113,997
Immunology 79,491
Earth & The Environment 55,417
Clinical & Molecular Diagnostics 50,892
Cardiology 57,619
Plants & Animals 41,743
Chemistry & Physics 49,431
Technology 75,796
Health & Medicine 25,728
Cannabis Sciences 17,579
Drug Discovery 3,861
over 2.2 MILLION
total followers
Reach, engage, and resonate with your ideal audience with content-driven ads that target niche demographics on category specific social media channels.
PAGESScience Rocks 539,086 Link Link
LabRoots 246,850 Link Link
Cell & Molecular Biology 210,287 Link Link
Microbiology 222,586 Link Link
Neuroscience 130,746 Link Link
Cancer Research & Oncology 129,152 Link Link
Genetics & Genomics 109,099 Link Link
Space & Astronomy 113,997 Link Link
Immunology 79,491 Link Link
Earth & The Environment 55,417 Link Link
Clinical & Molecular Diagnostics 50,892 Link Link
Cardiology 57,619 Link Link
Plants & Animals 41,743 Link Link
Chemistry & Physics 49,431 Link Link
Technology 75,796 Link Link
Health & Medicine 25,728 Link Link
Cannabis Sciences 17,579 Link Link
Drug Discovery & Development 3,861 Link Link
over 2.2 MILLION
total followers
Reach, engage, and resonate with your ideal audience with content-driven ads that target niche demographics on category specific social media channels.
9 10
Custom Content CampaignSponsored Custom ContentUtilize the LabRoots audience by sharing an article, infographic or video created by you in the Trending News section of the LabRoots website This custom content is not only shared on the LabRoots website but also in the General Trending newsletter that’s sent out weekly, category-specific Trending newsletters, and on LabRoots social media pages This allows you to use your branded content to tell your story to a new audience in a place they already like to visit
Rich Custom ContentWhen you sponsor an article, infographic or video with LabRoots, you will get a dedicated writer and designer who will help coordinate the research, writings and all design elements related to the campaign They will work directly with you and your team to develop a fully customized, informative article, infographic, or video that reflects your brand and story. The content will be reviewed and approved by you before being posted to the LabRoots com website, sent out in the General Trending newsletter and appropriate category-specific Trending newsletters, and shared on relevant social media pages
Banner OptionsBanner ads deliver cost-effective and highly visible coverage for all your products and services With a wide range of online advertising options, clients can be assured that the size and diversity of our advertising network provides optimum marketing opportunities
Image: A basic image creation. Requires a GIF, JPG, or PNG file. Please make sure the file size is less than 1000000 bytes.
Third party: You can use any custom HTML and JavaScript snippets as well as tags from a third- party ad server or DoubleClick for Advertisers
HTML5: A creative built from HTML and supporting assets An animated HTML5 creative requires GIF, JPG or PNG files. Animations should rotate no more than 8 times, 20 sec animation
What We Need From You• Your creative files in the correct format and size of your
banner order
• The click-through URL your banner ad should point to
• The duration your banner should run (start date - end date) along with number of purchased impressions
Average ImpressionsTop Position: 50,000/month impressions, CTR 0 27%
MPU: 100,000/month impressions, CTR 0 15%
Text AdsFont: 14px; Open Sans or Helvetica; 600 Weight (Medium)
Colors: Title #b6bd00 (Green); Description #666666 (Gray)
Characters: 55-60 Total (Title + Description + Spaces)
Ad SizesA. Super Leaderboard: 970px X 90px, includes a 320px X 50px
Ad will default to mobile size when viewed on mobile devices.
B. Leaderboard: 728px X 90px, includes a 320px X 50px Ad will default to mobile size when viewed on mobile devices. Available for Banners and Text Ads
C. MPU: 300px X 250px
D. Mobile: 320px X 50px
Banner & Text Ads
B A
CC
C
D
SPONSORED BY: Sciences Laboratory
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11 12
Newsletters
LabRoots offers sponsorship opportunities through our weekly newsletters, allowing clients to select the most appropriate newsletter for their banner ad to garner more interest for their marketing campaign
Ad Size (all newsletters)468px X 60px, requires a GIF, JPG, or PNG file.
Webinars & Virtual Events Newsletter469,837 Subscribers
Keeps our audience aware of both upcoming webinars and virtual events as well as those recently made available for on demand viewing
General Trending Newsletter583,601 Subscribers
Delivers the latest in curated, scientific news, and information on newly published research and findings.
27.5%Average
Open Rates
14.9%Average CTR Newsletter
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Newsletters (cont.)
Genetics & Genomics Link 35,984 (T)
Cell & Molecular Biology Link 33,393 (M)
Clinical & Molecular Dx Link 31,806 (TH)
Health & Medicine Link 31,281 (M)
Neuroscience Link 30,027 (T)
Cancer Link 28,803 (W)
Immunology Link 28,032 (TH)
Microbiology Link 26,442 (W)
Technology Link 25,299 (SU)
Cardiology Link 25,218 (F)
Plants & Animals Link 23,185 (SU)
Drug Discovery & Link 21,547 (W)Development
Chemistry & Physics Link 21,159 (F)
Space & Astronomy Link 19,519 (S)
Earth & The Environment Link 19,185 (S)
Cannabis Sciences Link 18,388 (F)
Categories Subscribers
Category-Specific Trending NewslettersWith more than a dozen topics, LabRoots procures the latest news and information within a specific category.
Average Time on Trending News Page: 3+ Minutes
13 14
Webinar Best Practices: There are several other factors that play a role in the final results. These include, but aren’t limited to, the following:• Scheduled on weekday mornings • Has an interesting, informative,
educational topic• Offers continuing education credits (a
larger incentive for your audience)• 2-3 months marketing by LabRoots AND
the client• A quality speaker, such as Industry
Expert, Key Opinion Leader, Customer or Client
• Has a well-written, informative abstract• Identifies clear-learning objectives
What to Expect:• Production of all aspects of the webinar• Creation of a branded registration page
and microsite• Creation of branded, customized
webinar background• Creation and deployment of automatic
reminder emails to webinar registrants• Assistance in speaker selection• Promotion of the webinar via digital
marketing• The ability to offer P.A.C.E. CE Credits to
attendees• CME Credits available at an additional cost• On-demand webinar viewing for 12 months• Hosting on the LabRoots website
indefinitely• A provided MP4 copy of the webinar for
the sponsor• Live polling and comprehensive
reporting for all metrics
Average Webinar Metrics:1-2 months of promotion:
• Total Registrants: 475
• Live 201
• On Demand 168
• Total Viewers 78%
2+ months of promotion:• Total Registrants 659• Live 288• On Demand 190• Total viewers 73%
Partner with LabRoots to produce, host, or promote scientific webinar featuring your content, product, or service NEW Webinar Library
Ask a LabRoots Sales Manager about our new Webinar Library feature where you can promote an organized collection of your webinars.
Webinars Over 700 Webinars Produced in 2019
(Video Panel Presentation)
Live Hybrid Panel Presentation
Webcam Panel Presentation
Audio Webinar
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15 16
LabRoots Virtual Events
Generate new leads in an innovative way, reaching your clients online in a virtual lab, exhibitor booth, webinar presentation, poster hall and more Start your branding in the virtual lobby where attendees enter the event, then continue your company’s message as attendees navigate throughout the online environment
Opportunities Include • Keynote presentation sponsorship: live in-studio video
presentation
• Lobby greeting
• Track presentation sponsorship live webcast presentation
• Introduction of the speakers given by the sponsor
• Virtual booth in the exhibition hall, featuring online chat, resources center, video capabilities, customized booth and more
• Pre-event newsletter sponsorship
• Strategically placed logo
• Pop-up announcementsPoster Hall
Event Lobby
Basic booth with standard features
Custom booth with hot spots Networking Lounge
Poster Hall
Basic booth with custom hot spots
Track session webinar
Showcase your company, brand, and products at one or more of LabRoots’ Educational Virtual Events
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17 18
Drug Discovery & DevelopmentFebruary 26, 2020
NeuroscienceMarch 11, 2020
2019 Registrants: 17,380 | 2019 Attendance: 11,167 2019 Registrants: 21,339 | 2019 Attendance: 13,472
Drug DiscoveryCancer Research/DiagnosticsPharmaceuticalsPharmacologyBiomarkersBiotechnologyAnimal SciencesLaboratory TestingClinical ChemistryLab AutomationMedicineAntibodiesGeneticsAnalytical ChemistryBiochemistryMolecular BiologyStem Cells
Specialty
NeuroscienceNeurologyCentral Nervous System (CNS)NeurosurgeryAlzheimer’s DiseaseDepressionAddictionBrainClinical ResearchMedicineCell BiologyBiotechnologyCancer ResearchToxicologyLaboratory TestingBiochemistryCell CulturePathologyGeneticsAnimal Sciences
Specialty Research Scientist 27%Lab Management 12%Post Doc 11%Professor/Lecturer 9%Medical Laboratory Technician 8%Student 8%Clinical Laboratory Scientist 7%Medical Doctor 7%Executive 6%Pharmacist 2%Other 3%
Job Title
Research Scientist 20%Student 16%Post Doc 13%Educator/Faculty 11%Medical Doctor/Specialist 10%Lab Management 9%Medical Laboratory Technician 6%Clinical Laboratory Scientist 5%Executive 5%Facility Manager/Director 2%Other 3%
Job Title
Academic Institution 29%Research Institute 15%Biotech Company 15%Hospital/Medical Center 11%Pharmaceutical 11%Clinical Laboratory 6%CRO 5%Life Science Company 4%Other 4%
Organization
Academic Institution 40%Research Institute 15%Hospital/Medical Center 13%Medical School 7%Government 5%Biotech Company 5%Clinical Laboratory 3%CRO 3%Life Science Company 3%Non-Profit Organization 2%Pharmaceutical 2%Other 2%
Organization
GeographyNorth America 51%Europe 23%Asia 15%South America 5%Oceania 4%Africa 2%
GeographyNorth America 52%Europe 27%Asia 10%South America 6%Oceania 3%Africa 2%
2020 Virtual Event Schedule Cannabis SciencesMarch 25, 2020
2019 Registrants: 17,863 | 2019 Attendance: 10,968
Cannabis SciencesCannabidiolCannabinoidsCannabis ResearchCannabinoid ResearchMedical MarijuanaCannabis MedicineAgricultural SciencesCancer ResearchClinical ResearchBotanyPlant SciencesPlant BreedingNeuroscienceDepressionPharmacologyAnalytical ChemistryChemistryBiochemistryToxicologyLaboratory TestingGeneticsBiotechnologyLC/MSChromatographyMass Spectrometry
Specialty Research Scientist 16%Student 16%Lab Management 10%Lab Technician 9%Medical Laboratory Technician 9%Medical Doctor/Specialist 8%Chemist 8%Executive 6%Post Doc 4%Educator/Faculty 4%Shop Owner/Dispensary/Bud Tender 4%Clinical Laboratory Scientis 3%Other 3%
Job Title
Academic Institution 25%Research Institute 10%Hospital/Medical Center 12%Biotech Company 7%Clinical Laboratory 6%Government 5%Wholesale/Retail Trade 5%Consultant 5%Life Science Company 4%Medical School 4%Manufacturer 4%Pharmaceutical 3%Non-Profit Organization 3%CRO 2%Dispensary 2%Other 3%
Organization
GeographyNorth America 59%Europe 14%Asia 14%South America 8%Oceania 3%Africa 2%
BioProcessingApril 8, 2020
2019 Registrants: 11,286 | 2019 Attendance: 7,164
BioprocessingCell CultureCell BiologyBiopharmaceuticalBioproductionBiomanufacturingBiotechnologyChromatographyBioreactorsHigh ThroughputCell TherapyAssay DevelopmentBiotherapeuticsSpectroscopyMass SpectrometryQuality Control
Specialty Research Scientist 30%Technician 16%Lab Management 13%Student 10%Post Doc 10%Educator/Faculty 7%Executive 6%QC/QA 6%Other 3%
Job Title
Academic Institution 24%Biotech Company 16%Pharmaceutical 13%Hospital/Medical Center 10%Research Institute 10%Industrial Company 7%Clinical Laboratory 6%Life Science Company 5%Government 4%CRO 3%Other 2%
Organization
GeographyNorth America 48%Europe 21%Asia 16%South America 8%Africa 5%Oceania 2%
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DOWNLOADPDF
19 20
Forensic SciencesMay 6, 2020
2019 Registrants: 12,125 | 2019 Attendance: 7,398
ForensicsToxicologyDNAPCR/RT-PCR/Real-time PCRBiologyGeneticsGenetic EngineeringLaboratory TestingLaboratory AutomationMicroscopyMicrobiologyNext-Gen SequencingAnimal SciencesAnalytical ChemistryBiochemistryChemistryClinical Chemistry
Specialty Medical Laboratory Technician 19%Lab Technician 16%Lab Management 11%Clinical Laboratory Scientist 10%Research Scientist 7%Pathologist 6%Toxicologist 6%Medical Doctor/Specialist 6%Criminalist 4%Forensic Scientist 4%Student 3%Educator/Faculty 3%Other 5%
Job Title
Academic Institution 29%Hospital/Medical Center 25%Clinical Laboratory 21%Government 10%Biotech Company 6%Research Institute 4%Non-Profit Organization 3%Other 2%
Organization
GeographyNorth America 56%Europe 27%Asia 8%South America 4%Oceania 3%Africa 2%
Laboratory Automation & InformaticsMay 20, 2020
2019 Registrants: 13,743 | 2019 Attendance: 8,207
Lab AutomationBioinformaticsDrug DiscoveryRoboticsLaboratory TestingHigh Throughput ScreeningAssay DevelopmentHigh ThroughputChemistryBiochemistryGeneticsHematologyLIMSBiotechnologyClinical DiagnosticsCancer ResearchMolecular DiagnosticsMicrobiology
Specialty Lab Management 19%Medical Lab Technologist 18%Research Scientist 14%Laboratory Technician 11%Clinical Laboratory Scientist 9%Student 8%Executive 7%Medical Doctor/Specialist 6%Educator/Faculty 5%Other 3%
Job Title
Academic Institution 24%Hospital/Medical Center 19%Clinical Laboratory 11%Research Institute 6%Biotech Company 6%Government 6%Pharmaceutical 5%General Laboratory 5%Life Science Company 4%Medical Device Company 4%Industrial Company 3%Diagnostics Company 3%Other 4%
Organization
GeographyNorth America 46%Europe 22%Asia 15%South America 6%Africa 6%Oceania 5%
NEW Genetics Virtual WeekIncluding Genomics, Molecular Diagnostics & Precision Medicine
April 21-23, 2020
2019 Registrants: 37,859 | 2019 Attendance: 23,183
GeneticsGenomicsMolecular DiagnosticsPrecision MedicineBioinformaticsGenotypingCancer Research/DiagnosticsGene ExpressionNext-Gen & DNA SequencingClinical ChemistryClinical ResearchLaboratory TestingAgricultural SciencesMicrobiologyImmunologyOncologyHematologyPathologyBiotechnologyBiochemistryCRISPRMolecular BiologyEpigeneticsAllergyVirologyInfectious DiseasePoint of CareRare DiseaseAnalytical Chemistry
Specialty Research Scientist 18%Clinical Laboratory Scientist 14%Medical Laboratory Technologist 13%Lab Management 11%Medical Doctor/Specialist 10%Student 7%Post Doc 7%Genetic Counselor 5%Executive 5%Educator/Faculty 5%Facility Manager/Director 4%Other 1%
Job Title
Academic Institution 19%Clinical Laboratory 19%Hospital/Medical Center 19%Research Institute 15%Biotech Company 8%Government 5%Pharmaceutical 4%Life Science Company 4%CRO 2%Non-Profit Organization 2%Other 3%
Organization
GeographyNorth America 50%Europe 25%Asia 13%South America 6%Africa 3%Oceania 3%
Laboratory Animal SciencesMay 14, 2020
2019 Registrants: 19,204 | 2019 Attendance: 12,583
Lab AnimalsAnimal SciencesVeterinary SciencesAnimal BehaviorAnimal ModelsNeuroscienceAnestheticsCancer BiotechnologyZoologyDrug DiscoveryToxicologyLab Automation
Specialty Research Scientist 21%Animal Care Lab Technician 14%Veterinarian 12%Lab Management 10%Student 9%Professor/Lecturer 7%Veterinary Technician 6%Post Doc 6%Clinical Veterinarian 5%Facility/Department Manager 4%Executive 3%Other 3%
Job Title
Academic Institution 30%Research Institute 18%Hospital (Veterinary) 14%Pharmaceutical 8%Government 7%Biotech Company 5%CRO 5%Clinical Laboratory 5%Non-Profit Organization 3%Medical School 3%Other 2%
OrganizationGeographyNorth America 52%Europe 25%Asia 12%South America 7%Africa 2%Oceania 2%
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2020 Virtual Events (cont.)
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21 22
Immuno-OncologyJune 3, 2020
2020 Projected Registrants: 10,000+ | 2020 Projected Attendance: 6,500+
Cancer ResearchCancer DiagnosticsMolecular DiagnosticsOncologyImmuno-OncologyImmunologyCancer TherapeuticsClinical ResearchBiotechnologyCell BiologyLaboratory TestingBiomarkersLiquid BiopsiesBiochemistryMutagenesisGenetics
Specialty Research Scientist 26%Medical Laboratory Technologist 13%Clinical Lab Scientist 11%Lab Management 10%Medical Doctor/Specialist 9%Student 9%Post Doc 9%Educator/Faculty 6%Executive 5%Other 2%
Job Title
Academic Institution 20%Research Institute 19%Hospital/Medical Center 18%Clinical Laboratory 11%Biotech Company 10%Pharmaceutical 6%Government 5%CRO 4%Life Science Company 4%Other 3%
Organization
GeographyNorth America 51%Europe 24%Asia 12%South America 6%Oceania 4%Africa 3%
CRISPRSeptember 30, 2020
Cell BiologySeptember 23, 2020
2019 Registrants: 16,177 | 2019 Projected Attendance: 9,000+ 2019 Registrants: 11,958 | 2019 Projected Attendance: 6,500+
CRISPRCRISPR-cas9GeneticsBioinformaticsBiomarkersDNAGenomicsMolecular BiologyLaboratory TestingGene EditingGene ExpressionGene SequencingGene TherapyNext-Gen SequencingVirology
Specialty Cell BiologyCytologyMicroscopyCancer ResearchDevelopmental BiologyClinical ResearchStem CellsCell Signaling/TransductionBiochemistryBiotechnologyAgricultural SciencesCell CultureMolecular BiologyImmunologyAnalytical ChemistryNeuroscienceGenetics
Specialty Research Scientist 28%Student 16%Post Doc 12%Lab Management 11%Educator/Faculty 9%Clinical Laboratory Scientist 7%Medical Laboratory Technologist 6%Executive 6%Medical Doctor/Specialist 2%Other 3%
Job TitleResearch Scientist 29%Post Doc 17%Student 14%Educator/Faculty 10%Lab Management 8%Clinical Laboratory Scientist 7%Medical Laboratory Technician 4%Medical Doctor/Specialist 4%Executive 4%Other 3%
Job Title
Academic Institution 30%Research Institute 23%Biotech Company 10%Government 7%Clinical Laboratory 7%Hospital/Medical Center 5%Pharmaceutical 5%Life Science Company 5%CRO 4%Other 4%
OrganizationAcademic Institution 28%Research Institute 25%Biotech Company 8%Clinical Laboratory 6%Hospital/Medical Center 6%CRO 6%Government 6%Life Science Company 5%Pharmaceutical 4%Non-Profit Organization 3%Other 3%
Organization
GeographyNorth America 50%Europe 25%Asia 11%South America 7%Oceania 4%Africa 3%
GeographyNorth America 44%Europe 25%Asia 16%South America 8%Oceania 4%Africa 3%
MicrobiologyInfectious DiseaseInfluenzaBacteriologyVirologyImmunologyMicrobiomeLaboratory TestingParasitologyAllergyAIDS/HIVSexually Transmitted DiseaseHepatitisBiotechnologyAntibodiesMolecular DiagnosticsRespiratory DiseaseClinical ChemistryClinical ResearchDiagnosticsMedicine
Specialty Medical Laboratory Technologist 16%Clinical Laboratory Scientist 14%Medical Doctor/Specialist 14%Research Scientist 10%Lab Management 9%Lab Technician 8%Student 7%Post Doc 6%Microbiologist 5%Educator/Faculty 5%Executive 4%Other 2%
Job Title
Hospital/Medical Center 24%Clinical Laboratory 19%Academic Institution 15%Research Institute 12%Government 7%Biotech Company 6%CRO 4%Non-Profit Organization 3%Diagnostics Company 3%Life Science Company 3%Pharmaceutical 2%Other 2%
Organization
GeographyNorth America 40%Europe 25%Asia 15%South America 8%Africa 8%Oceania 4%
NEW Microbiology Virtual WeekIncluding Immunology, Infectious Disease & Influenza
September 8-10 2020
2019 Registrants: 33,968 | 2019 Attendance: 18,419
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2020 Virtual Events (cont.)
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23 24
Cancer Research & OncologyOctober 7-8, 2020
Analytical Chemistry & Separation SciencesOctober 24, 2020
2019 Registrants: 19,611 | 2019 Projected Attendance: 12,000+ 2019 Registrants: 14,936 | 2019 Projected Attendance: 7,500+
Cancer ResearchCancer DiagnosticsCancer TherapeuticsMolecular DiagnosticsOncologyImmuno-OncologyClinical Research/DiagnosticsCell BiologyLaboratory TestingBiochemistryMutagenesisImmunologyGeneticsBiotechnologyBiomarkersLiquid Biopsies
Specialty Analytical ChemistryChromatographyMass SpectroscopyLab AutomationMicroscopyParticle AnalysisBiochemistryThermal AnalysisFlow CytometrySurface AnalysisClinical ChemistryLaboratory TestingCannabis SciencesChemistry
Specialty Research Scientist 20%Medical Doctor/Specialist 14%Medical Laboratory Technologist 14%Clinical Lab Scientist 13%Lab Management 10%Student 10%Post Doc 5%Educator/Faculty 4%Executive 4%Pathologist 4%Other 2%
Job TitleChemist 19%Lab Technician 18%Research Scientist 13%Student 13%Lab Management 10%Executive 9%Engineer 9%Educator/Faculty 7%Other 2%
Job Title
Academic Institution 24%Research Institute 17%Hospital/Medical Center 15%Clinical Laboratory 12%Biotech Company 10%Government 7%Pharmaceutical 5%CRO 4%Life Science Company 3%Other 3%
Organization Industrial Company 24%Academic Institution 22%General Laboratory 14%Distribution/Sales 9%Pharmaceutical 8%Research Institute 7%Biotech Company 4%Government 4%Clinical Laboratory 3%Non-Profit Organization 2%Other 3%
Organization
GeographyNorth America 45%Europe 24%Asia 14%South America 8%Oceania 5%Africa 4%
GeographyNorth America 44%Europe 26%Asia 14%South America 8%Oceania 4%Africa 4%
Opioid CrisisNovember 3, 2020
Clinical Diagnostics & ResearchNovember 12, 2020
2020 Registrants: 10,000+ Projected | 2020 Projected Attendance: 6,500+ 2019 Registrants: 18,229 | 2019 Projected Attendance: 10,000+
OpioidsDrug DiscoveryDrug DevelopmentAddictionNeuroscienceDepressionPharmacologyPoint of CareMedicineLaboratory TestingMolecular DiagnosticsPathologyCentral Nervous System (CNS)Brain
Specialty DiagnosticsClinical ChemistryLaboratory TestingMolecular DiagnosticsOncologyAssay DevelopmentBiomarkersAllergyPoint of CareMedicinePersonalized HealthcareInfectious DiseaseBiotechnologyPathologyHematologyVitamin DPharmacologyImmunologyMicrobiology
Specialty Medical Doctor/Specialist 16%Medical Laboratory Technologist 12%Clinical Laboratory Scientist 11%Lab Management 10%Research Scientist 10%Pharmacist 7%Pathologist 6%Post Doc 6%Educator/Faculty 5%Student 5%Other 12%
Job TitleMedical Laboratory Technologist 19%Clinical Laboratory Scientist 18%Lab Management 12%Medical Doctor/Specialist 12%Research Scientist 9%Executive 7%Student 7%Educator/Faculty 6%Pathologist 4%Pharmacist 3%Other 3%
Job Title
Hospital/Medical Center 20%Academic Institution 16%Clinical Laboratory 15%Research Institute 8%Government 9%Ambulatory Care 8%Biotech Company 4%Pharmaceutical 4%Non-Profit Organization 3%CRO 3%Other 10%
OrganizationClinical Laboratory 26%Hospital/Medical Center 25%Academic Institution 14%Diagnostics Company 10%Research Institute 7%Government 6%Biotech Company 5%Life Science Company 3%Pharmaceutical 3%Other 2%
Organization
GeographyNorth America 60%Europe 15%Asia 15%Oceania 4%South America 4%Africa 2%
GeographyNorth America 50%Europe 27%Asia 10%South America 6%Oceania 4%Africa 3%
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2020 Virtual Events (cont.)
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25
SCIENCE MOVES FAST, LABROOTS DOES TOO
As the largest scientific learning community in the world, LabRoots offers up top scientific trending news and premier educational virtual events and webinars to a world wide audience The issues and challenges that are present in this day and age make our mission for amplifying current events through our global networks and communities to help contribute to the advancement of science is now more important than ever
A novel coronavirus emerged in China in late 2019; it has been officially named by the World Health Organization (WHO) as COVID-19 LabRoots will be working to educate the community about this pathogen in an ongoing series of virtual webinars that will start on April 2, 2020.
Researchers have found evidence that the virus can be transmitted by people that don't have symptoms Scientists are working to find ways to treat the fever, respiratory illness, cough, and breathing difficulties it causes.
Topics to be covered:
• The Origins and Symptoms of the Virus• Testing and Research• Prevention, Containment and Treatment of Cases
Coronavirus Virtual Webinar SeriesApril 2, 2020
2020 Projected Registrants: 6,000
Genetics 42%Molecular Biology 38%Medicine 38%Infectious Disease 36%Microbiology 35%Immunology 35%Life Sciences 35%Molecular Diagnostics 32%Clinical Diagnostics 28%Cell Biology 26%Biochemistry 25%Clinical Research 23%Virology 23%Animal Models 12%Antibodies 11%Genetic Engineering 10%
Specialty Research Scientist 26%MLT/CLS 20%Grad Student 14%Lab Management 14%Professor 7%Doctor 6%Post Doc 6%Executive 5%Other 2%
Job Title
Academic Institution 30%Research Institution 17%Hospital 15%Clinical Laboratory 9%Biotech Company 7%Government 6%Pharmaceutical 4%Non-Profit 3%Life Science Company 3%Diagnostics Company 3%Other 3%
Organization
GeographyNorth America 51%Asia 16%South America 15%Europe 13%Africa 2%Oceania 3%
NEW 2020 Virtual Event
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Custom Virtual Events
Choose Between:Scheduled Virtual Event - produce an event on a specific date(s), then have them archived in your content library and available on demand for 12 months
Persistent Virtual Event - host multiple webinars or mini-events throughout a 12-month period
Each option offers:• Customized rooms (various templates available)• Virtual laboratories• Poster halls• Education/learning center• Leaderboard/Gamification• Continuing education credits• Courses• Job fairs• Entitlement• Black and White listing• Surveys/polls• Live chats• Networking and social media channels• Customized and automated reporting• Welcome videos• Multiple languages
Custom Lobby Virtual Lab
Certification
Poster Hall
Lobby with Welcome Video
Custom Booth
Presentation Hall
Showcase your products and technologies while promoting your brand and highlighting your company’s expertise Your event will be hosted on a powerful virtual platform in HTML5 and fully supported on all mobile devices
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Virtual Event SponsorshipsTraditional Virtual Booth1-2 Booths $5,000 each3-4 Booths $4,000 each5-6 Booths $3,500 each7-9 Booths $3,250 eachAll Shows $3,000 each
Custom Virtual Booth + Hotspots1-2 Booths $6,000 each3-4 Booths $5,000 each5-6 Booths $4,500 each7-9 Booths $4,250 eachAll Shows $4,000 eachEntitlements $1,000
Sponsored Webinar*1-2 Tracks $9,000 each3+ Tracks $8,000 eachKeynote** $12,500 each *Sponsored webinars include a booth**No concurrent sessions
BannersLobby (4-5 spots) $1,350Poster Hall (2 spots) $1,100Lounge (4 spots) $750
PostersHosted Posters $250 each
Announcements1-4 Announcements $250 each
LabRoots Virtual Event Rate CardPlanning & Reporting
Lobby Greeter
Traditional Virtual Booth
Custom Virtual Booth
Virtual Host Lobby Greeting $1,250 Example: https://youtu be/G_enaNIngTQExclusive branding opportunity to welcome every user into the virtual event. They will all hear your message!
Virtual Week Sponsorships Gold Sponsorship $15,000• Sponsored Webinar• Moderator Introduction of the sponsor
and speaker• Virtual Booth (Custom or Traditional)• Virtual Booth Gold Badge• Virtual Booth within first eight positions
in the expo hall (above the fold)• Logo on overview registration page• Logo branding in all virtual locations (eg
Lobby, Lounge, Poster Hall)• Pre-Event Newsletter Sponsorship
(Choose WAVE or Category Specific Newsletter)
• 2 Announcements per day
Sponsored Webinar $10,000• Sponsor Speaker• Virtual Booth (custom included)• An announcement per day
Custom Virtual Booth $6,000• Virtual Booth w/ Hot Spots• An announcement per day
Traditional Virtual Booth $5,000(1st Timer Intro Booth Pricing $4,000)• Virtual Booth w/ Hot Spots• An announcement per day
Editorial Schedule The order and material deadlines are suggested dates that are flexible on a case-by-case basis Reach out to a LabRoots Sales Manager to discuss further
What do you get out of a Virtual Event? • Generate hundreds of targeted leads of
the people who enter your virtual booth, with detailed complete contact information including Name, Job Title, Degree Institution, Phone Number, Email Address, Street Address, and much more
• Qualify the booth leads by understanding their interests Every asset click is tracked and noted in the report
• Grow your e-marketing lists by taking home the entire registration report which can be as high as 20,000 contacts
Event Name Event Date Order Deadline Material DeadlineDrug Discovery & Development February 26, 2020 December 20, 2019 January 29, 2020
Neuroscience March 11, 2020 January 15, 2020 February 12, 2020
Cannabis Sciences March 25, 2020 January 24, 2020 February 26, 2020
Coronavirus Virtual Webinar Series April 2, 2020 January 31, 2020 March 5, 2020
BioProcessing April 8, 2020 February 7, 2020 March 11, 2020
Genetics Virtual Week April 21-23, 2020 February 21, 2020 March 25, 2020
Forensic Sciences May 6, 2020 March 6, 2020 April 8, 2020
Laboratory Animal Sciences May 14, 2020 March 13, 2019 April 15, 2020
Laboratory Automation & Informatics May 20, 2020 March 20, 2020 April 22, 2020
Immuno-Oncology June 3, 2020 April 3, 2020 May 6, 2020
Microbiology Virtual Week September 8-10, 2020 July 10, 2020 August 12, 2020
Cell Biology September 23, 2020 July 24, 2020 August 26, 2020
CRISPR September 30, 2020 July 31, 2020 September 2, 2020
Cancer Research & Oncology October 7, 2020 August 7, 2020 September 9, 2020
Analytical Chemistry & Separation Sciences October 21, 2020 August 21, 2020 September 23, 2020
Opiod Crisis November 3, 2020 September 4, 2020 October 6, 2020
Clinical Diagnostics November 12, 2020 September 11, 2020 October 15, 2020
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Rate CardBanner & Text AdsSuper Leaderboard 970x90 (50K imp) $3,500/moLeaderboard 728x90 (50K imp) $3,000/mo
(Available for Banners and Text Ads)
MPU 300x250 (100K imp) $2,500/moText Ads $2,000/mo
Emails $550 CPMHTML Edits $50/hr Email HTML Creation* $200 (*Assets provided by you)
Email Buckets25,000 Counts: $280 CPM $7,00050,000 Counts: $250 CPM $12,500100,000 Counts: $195 CPM $19,500200,000 Counts: $135 CPM $27,000300,000 Counts: $111 67 CPM $33,500400,000 Counts: $100 CPM $40,000500,000 Counts: $95 CPM $47,500750,000 Counts: $90 CPM $67,5001,000,000 Counts: $85 CPM $85,000
NewslettersAd Size: 468x60 banner
Webinars & Virtual Events Newsletter $500Per Newsletter (4 positions)
General Trending Newsletter $1,000Per Newsletter (1 exclusive position)
Category Specific Trending Newsletters $500Per Newsletter (1 exclusive position)
(See available categories on page 12)
Custom Content CampaignsSponsored Article Campaign Client written content is reviewed, approved, and posted on the LabRoots Trending sec tion. Content is shared on relevant social media pages and sent out in the General Trending Newsletter and relevant Category-Specific Newsletters.
Articles• 1 Article $500• 3 Article $1,200• 5 Articles $2,000• 10 Articles $3,750
Videos• 1 Video $250• 3 Videos $700• 5 Videos $1,000• 10 Videos $1,850
Custom Article Campaign $7,500 • 1,500 word article written by a LabRoots author• PDF of article and a full-bleed printable version• 468x60 banner ad in 3 trending newsletters• 5 posts on relevant LabRoots social media profiles• Article housed on LabRoots com website
Custom Infographic Campaign $9,950 • Using client content & written by a LabRoots author• 468x60 banner ad in 3 trending newsletters• 5 posts on relevant LabRoots social media profiles• Infographic housed on LabRoots com website
Combined Campaign $15,000• Custom Article & Infographic
Half-Day Virtual Symposium $25,0004 Hour Event Maximum (Smaller ½ day event)1 Virtual Booth (additional booths available)Additional Webinars *Studio costs covered by sponsor 1-2 webinars $2,500 each Marketing• Email Blasts x 4• Social Media x 4 (Facebook, Twitter & Linkedin)• Banner Ad x 1 month• Blog Post or Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2
Trending Newsletters)
Scheduled Virtual Event $30,0001-2 Day Event & 12 Months On-Demand (Typical)Exhibit Hall (Up to 5 virtual booths)Additional Webinars *Studio costs covered by sponsor 1-5 webinars $4,000 each6-10 webinars $3,000 each10+ webinars $2,000 each Marketing• Email Blasts x 5• Social Media x 5 (Facebook, Twitter & Linkedin)• Banner Ad x 1 month• Blog Post • Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2
Trending Newsletters)
Persistent Virtual Event $35,000An ongoing event that runs for 12 months.
This option is recommended if you plan to add additional Webinar Presentations or Product Launches throughout 2020-21.
Exhibit Hall (Up to 5 virtual booths)Additional Webinars *Studio costs covered by sponsor 1-5 webinars $5,000 each6-10 webinars $4,000 each10+ webinars $3,000 each Marketing - PRIOR TO MAIN EVENT LAUNCH• Email Blasts x 3• Social Media x 6 (Facebook, Twitter & LinkedIn)• Banner Ad x 1 month• Blog Post • Press Release• Newsletter Posting & Banner Ad (2 WAVE + 2
Trending Newsletters)Marketing - FOR EACH WEBINAR SERIES AFTER MAIN EVENT LAUNCH• Email Blasts x 3• Social Media x 3 (Facebook, Twitter & LinkedIn)• Banner Ad x 2 Weeks• Blog Post • Newsletter Posting & Banner Ad (1 WAVE + 1
Trending Newsletter)
Additional OptionsCustom Virtual Lab $5,000 eachAdditional Virtual Booths $1,500 each P A C E Continuing Education $2,500CME Continuing Education $5,000 - $10,000Virtual Learning Courses $2,000 per coursePoster Hall $2,500Job Fair $5,000 - $10,000Gamification $5,000Blacklisting/Whitelisting/Entitlements $1,000
Additional MarketingEmails (bucket discounts) $550 CPMBanner Ads $2,500/monthSocial Media Posting (bulk discounts) $450/PostPress Release $100 each
Webinars1 Webinar $15,500Contact your LabRoots sales rep to learn about First Timer webinar rates
Webinar Packages3-pack Series ($10,000 ea) $30,0005-pack Series ($8,200 ea) $41,00010-pack Series ($6,150 ea) $61,500Please contact your sales rep to learn about additional webinar package options
Webinar ExtrasAdditional Reporting $100/hrExtra Prep, Training, Dry Runs $250/hrBlacklisting/Whitelisting $1,000CME Credits $5,000/webinar
Webinar LibraryPricing includes customizing of microsite tabs (i e Overview; Resources, etc )New Business:New webinar pack/client $2,000Renewal next year $1,500Create Library for Existing Webinars:Initial, plus per webinar $2,000
For webinars produced AFTER Jan 1, 2018: $100 per webinarFor webinars produced BEFORE Dec 31, 2017: $250 per webinar
Renewal next year $1,500
Translation Services(Per Language Per Webinar)
Audio $3,000 - $5,000Text Closed Caption $1,000 - $1,500
Custom Virtual Events
Build Out Venue• Microsite/Reg Page• Lobby/Entry Point• Auditorium• Resource Center• Lounge
Webinars (1-3 Max)ProductionSupportLicenseHosting
All Custom Virtual Events Include:
• 1 Banner Ad for 1 Month• 3 Newsletter Sponsorships• 1 Email Blast to 10K Recipients• 5 Social Media Posts• 5x Sponsored Article
or Video Campaign
Contact LabRoots for a Custom Package Built to Meet Your Needs
$9,500 TRIAL
Social Media• Per post $450• 10 posts ($400 ea) $4,000• 25 posts ($350 ea) $8,750• 50 posts ($300 ea) $15,000• 100 posts ($250 ea) $25,000
Note: Video is better than text for higher ROI and engagement
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LabRoots provides next generation digital
marketing opportunities which allow you to target
your message to specific groups of scientists and
medical experts. For pricing, custom proposals or
general information please contact us at:
Advertise: [email protected]
For Press Inquiries: [email protected]
Marketing Questions: [email protected]
Production Questions: [email protected]
Feedback for us: [email protected]
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For other information: [email protected]
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Suite 107 PMB 427
Yorba Linda, CA 92886
Tel: +1.714.463.4673
www.labroots.com