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of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics of typhoid, smallpox, cholera and diphtheria were a constant threat. 1914 During WWI, the brand encouraged those not fighting to send Lifebuoy soap to soldiers to help keep them healthy, hygienic and best able to serve. 2019 World #1 Germ Protection soap, furthering its global movement to teach good handwashing habits. 2000 Lifebuoy’s ‘Clean Hands’ campaign helped to reduce deaths among children under the age of five.

0306 Lifebuoy Brand Stories · 2019. 5. 9. · of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics

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Page 1: 0306 Lifebuoy Brand Stories · 2019. 5. 9. · of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics

of Germ Protection ExpertiseYEARS

1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics of typhoid, smallpox, cholera and diphtheria were a constant threat.

1914 During WWI, the brand encouraged those not fighting to send Lifebuoy soap to soldiers to help keep them healthy, hygienic and best able to serve.

2019 World #1 Germ Protection soap, furthering its global movement to teach good handwashing habits.

2000 Lifebuoy’s ‘Clean Hands’ campaign helped to reduce deaths among children under the age of five.

Page 2: 0306 Lifebuoy Brand Stories · 2019. 5. 9. · of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics

LOWERING CHILD MORTALITY RATESLOWERING CHILD MORTALITY RATESLifebuoy's mission is to ensure that every child reaches five and to impact one billion lives globally. Lifebuoy currently runs the world's largest handwashing programme, having reached 257 million people in 24 countries.

Germ Protectionfrom 10 infection-causing germs

Creamy Latherleaves skin feeling refreshed

Gentle on Skinfor all skin types

SOLD IN60 COUNTRIES

GERM PROTECTION SOAP

WORLD’S

Page 3: 0306 Lifebuoy Brand Stories · 2019. 5. 9. · of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics

OF GERM PROTECTION EXPERTISEOF GERM PROTECTION EXPERTISEYEARS

Page 4: 0306 Lifebuoy Brand Stories · 2019. 5. 9. · of Germ Protection Expertise YEARS 1894 Lifebuoy was introduced to bring affordable hygiene to Victorian England at a time where epidemics

WE'VE GOT LIFEBUOY PROFESSIONALHAND WASH LIQUID.

Contains our patented ingredient, Activ Naturol Shield to give

DEEPLY CLEANSES HANDSwith richy creamy lather

GENTLE ON SKINwith advanced formulation

SANITIZESwhile cleaning hands

EASILY REMOVES

Grease Oil Tumeric Ketchup

99.9% GERM PROTECTION IN JUST 10 SECONDS

You've got hygienechecks to pass.