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FOREWORDWhen I commissioned “Rules of the Road,” I knew that entrepreneurial news startups were !"#$%"#&#'()#&%)*+(#),()-./!0*(1/*)22034(56%('%0#-))3()20/*)1(-."%#+(76)3&"#38("6%(90#‐)*/3-3( !.%"#/!*)1(.0%1(1)!/3/"#38(0#1(,)(,0-!.)1(03( 3/-)( $"6#1)%3(&9-")1( -.%"6'.(1/:!6*-(1)!/3/"#3(/#;"*;/#'(363-0/#0</*/-+8(9%/;0!+(0#1(90%&!/90&"#4
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K!"O(G"3)#<)%'(1/1(0#()R!)**)#-(>"<("$(1/3&**/#'(B)+(-0B)0,0+34(S6-(-.)+(0%)(#"-(.0%1(0#1($03-(%6*)34(=.)+(0%)(/#-)#1)1(-"(.)*9(3-0%-69(#),3(3/-)3(!.0%-(0(%)39"#3/<*)(!"6%3)4((T)(/#;/-)(+"6(-"(90%&!/90-)( /#(-.)(!"#;)%30&"#4(D*)03)('"(-"(,,,4UQV0<4"%'W)-./!3(-"(011(+"6%(9%"<*)2(0#1(3"*6&"#4
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“THE RISE OF A NEW WAVE OF INDEPENDENT LOCAL NEWS WEBSITES
HAS SEEDED JOURNALISM’S ETHICAL MINEFIELD
WITH A VARIETY OF NOVEL PITFALLS.”
—SCOTT ROSENBERG
TABLE OF CONTENTS
=0B)0,0+3 4
E#-%"16!&"# 6
?.09-)%([\(T.0-A3(]),3^ 9
?.09-)%(_\(D"*/!)(G)9"%-3 11
?.09-)%(`\(D%/;0!+ 16
?.09-)%(a\(b3/#'(K"!/0*(J)1/0 20
?.09-)%(c\(?"226#/-+(?"#-%/<6&"#3 23
?.09-)%(d\(?"22)#-3(0#1(N#"#+2/-+ 26
?.09-)%(e\(S63/#)33(0#1(N1;)%&3/#' 31
?.09-)%(f\(L/M3(0#1(X%))</)3 36
?.09-)%(g\(N1;"!0!+ 37
?.09-)%([h\(?"%%)!&"#3(0#1(G);/3/"#3 41
?.09-)%([[\(@-./!3(D"*/!/)3 43
?"#-%/<6-"%3 45
COMMENTS AND ANONYMITY
KEY TAKEAWAYS
WHAT’S NEWS
PRIVACY
POLICE REPORTS
USING SOCIAL MEDIA
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ADVOCACY
CORRECTIONS AND REVISIONS
ETHICS POLICIES
GIFTS AND FREEBIES
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COMMUNITY CONTRIBUTIONS
BUSINESS AND ADVERTISING
d
INTRODUCTION
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As the landscape of local news "#*/#)( -"10+( !.0#')3( 6#1)%( "6%(feet, we set out to chart how the 96<*/3.)%38( )1/-"%3( 0#1( %)9"%-)%3(3.09/#'( /-( 0%)(i#1/#'( -.)/%( )-./!0*(<)0%/#'34( T)( !"#16!-)1( /#Q1)9-.(interviews with site founders and )-./!3( )R9)%-3( -"( -%+( -"( 6#)0%-.(3"2)(!*"3)Q-"Q'%"6#1Q*);)*(3-"%/)3(
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The pioneers of the new local news online space grapple with tensions
between running a business and serving the public, telling collective
truths and protecting individual privacy,
witnessing events and advocating causes. But on the web, they’re operating with fewer traditions and
rules and more confusingly blurred boundaries.
e
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We asked local news site editors and entrepre‐neurs where they saw ethical dilemmas most "$-)#(!%"9(694(K"2)(-"9/!3(-.0-(0%)(3-09*)3(/#(-./3($/)*18( */B)(9*0'/0%/328(1/1#A-()#-)%( -.)(9/!-6%)(-.0-(26!.4( 5-.)%( 0%)03( ,.)%)( 9%0!-/!)3( /#( -%01/-/"#0*(newsrooms are well‐defined, like the editorial and 01;)%-/3/#'( 1/;/1)8( -6%#)1( "6-( -"( <)( $6**( "$( 6#!)%‐-0/#-/)3(0#1(76)3-/"#34(
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5#)( ,)( -0*B)1( -"8( Z"#0*1( r)/1)%8( -.)( 1)0#( "$( -.)(K!.""*( "$( ?"226#/!0&"#3( 0-( V"+"*0( b#/;)%3/-+( /#(?./!0'"(0#1( $"6#1)%("$( /-3(?)#-)%( $"%(Z/'/-0*(@-./!3(0#1(D"*/!+8(1%),(0(63)$6*(1/3&#!&"#4(E#(0(_hhc(909)%(,%/O)#(,/-.( -,"(!"**)0'6)38(r)/1)%(1)3!%/<)1( >"6%‐#0*/3-3A( 3)*$Q/20')(03(0(96<*/!(,0-!.1"'(3"2)&2)3(!"#p/!&#'(,/-.( -.)(96<*/!A3( 1)3/%)( $"%( -.)(9%)33( -"(3)%;)(/#(0(1/Y)%)#-(%"*)(q(03(0(F'""1(#)/'.<"%4H(
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=.)( -)#3/"#( <)-,))#( -.)3)( %"*)3( !0#( <)( !"#$"6#1‐/#'8(<6-( !"226#/-+(909)%3(.0;)("M)#(<))#(0<*)( -"(20#0')(/-(,)**8(0#1(*"!0*(#),3(3/-)3(!0#8(-""8(r)/1)%(30+3\(F=.)(,0+(/-(6360**+(9*0+3("6-(/38(+"6('/;)(3"2)‐<"1+(0(<*0!B()+)(0#1(-.)+A%)(201(0-(+"6($"%(0($),(10+3("%(0($),(,))B34(S6-(-.)+(')-(,.0-(+"6A%)(1"/#'(";)%0**8();)#-60**+8(/$(+"6A%)($0/%4(E$(+"6A%)(-"6'.("#();)%+<"1+4(N#1(+"6(0*,0+3('/;)(-.)2(0(!.0#!)(-"(%)39"#14H
SCOTT ROSENBERG Author of “Rules of the Road”
T%/-)%8()1/-"%8(0#1(,)<3/-)(<6/*1)%(K!"O(G"3)#<)%'(!"$"6#1)1(K0*"#4!"2(/#([ggc(0#1(3)%;)1(03( /-3(20#0'/#'()1/-"%($"%(3/R(+)0%34(="10+(.)(%6#3(J)1/0S6'34"%'8(0(96<*/!(3)%;/!)($"%(!"%%)!&#'()%%"%3(/#(#),3(!";)%0')4(G"3)#<)%'(/3(-.)(06-."%("$(FZ%)02/#'(/#(?"1)H(0#1(FK0+(@;)%+-./#'\(r",(S*"''/#'(S)'0#8(T.0-(E-A3(S)!"2/#'8(0#1(T.+(E-(J0O)%34H
— Scott Rosenberg
“I THINK THAT HAVING DISCUSSIONS AND MAKING GOOD DECISIONS IS MORE
IMPORTANT THAN GIVING PEOPLE A LIST OF DOS
AND DON’TS.”—STEVE BUTTRY
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WHAT’S NEWS?
Howard Owens, The Batavian!"#$%%&'(")#*+,-,#,*
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Key Takeways:
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CHAPTER 1
[h
Lance Knobel, BerkeleysideConcern over boldface names
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Liz George, Baristanet.,/&#*&,*0'-#3,"4-#5$"-#6,7&%$)&
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Paul Bass, New Haven Independent8%$59")#-+	"&
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CHAPTER 2
POLICE REPORTSKey Takeaways:
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Howard Owens, the Batavian.?/*$-+?@#.+,5#/&#-+,62/&"-$(,"
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David Boraks, Davidson NewsFelonies are my line
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We do really have a lot of Google power, and we don’t want to use it to ruin some-body’s life.
—Liz George
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I don’t feel like it’s necessary for me to publish names
just to publish names. There’s not really a compelling community interest
there. I think on the contrary
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We do have cases where people will come to us and 30+\(E(,03(0%%)3-)18(2+()RQ.63<0#1(,03(30+/#'(E(,03(0<63/#'(-.)(!./*1(<)!063)(.)(,0#-3(-"(,/#(!63-"1+8(<6-(#",(2+()29*"+)%(.03( 3))#( /-("#*/#)(q( E(#))1(+"6(-"(-0B)(/-(1",#(3"(E(1"#A-( *"3)(2+(>"<4(T)(,/**(-0B)( /-( 1",#( /$( -.)( !03)( .03( <))#( 1/32/33)18( "%(9)"9*)( !0#( 9%";)( /-( /3( 6#-%6)4( =."3)( 0%)( -.)( "#*+($"*B3(,."()3!09)(-.)(3/RQ2"#-.(%6*)4
Mike Orren, Pegasus NewsD+$")9")#6,2%'&#,"#"$/9")#'&;#,E&"3&%'
T)(#);)%('"-(1",#(-"(-.)(*);)*("$(ZbE34(=.)(9./*"3"9.+(,038( /$( /-(,03(,"%-.(9"3&#'8( /-A3(,"%-.(<)/#'(90%-("$(-.)(%)!"%14(56%(-0B)(,"6*1(.0;)(<))#8(/$(+"6A%)('"##0(-0B)(/-(1",#(/#(0(+)0%8(,.+(9"3-(/-(/#(-.)(i%3-(9*0!)^
T)(1/1(!.0#')("6%(-0!B("#("#)(-+9)("$(3-"%+\(/#(-.)()0%*+( 10+3( ,)( ,"6*1( 9"3-( 0*)%-3( "$( 3)R( "Y)#1)%3(2";/#'(/#-"(0(#)/'.<"%.""14(N#1(";)%(&2)(,)('"-(-6%#)1(0%"6#1(<+("6%(63)%(<03)("#( -.0-4(T)(.01(0(!"69*)( "$( %)0**+( 0!&;)( 63)%38( 9)"9*)( B#",#( /#( -.)(!"226#/-+8(,."(.01()/-.)%($0*3)*+(<))#(0!!63)1("$(3)R(!%/2)3(0-("#)(9"/#-( /#( -.)/%( */;)38("%( /-(,03( -.)(3"%-( "$( -./#'(,.)%)( -.)( [fQ+)0%Q"*1( '6+( 3*)9-(,/-.(-.)([eQ+)0%Q"*1('/%*(0#1(-.)%)$"%)('"-( *0<)*)1(0(3)R("Y)#1)%4(5;)%(&2)(,)(>63-('"-(!"#;/#!)1(-.0-(-.)%)(,03(#"-()#"6'.(96<*/!('""1(/#(9"3&#'(-.)3)(0*)%-3(;)%363( -.)( 9"33/<*)( 1020')(,)(,)%)( 1"/#'( <+( #"-(.0;/#'(-.)(&2)(-"(%)3)0%!.()0!.(!03)4(K"(,)(3-"99)1(-.0-(0<"6-(-.%))("%($"6%(2"#-.3(/#-"("6%(*06#!.4
Paul Bass, New Haven IndependentF,#"$/&'=#*&%9,3
T)( 1"#A-( 9%/#-( -.)( #02)3( "$( 9)"9*)( ,."( ,)%)( 0%‐%)3-)18(0#1(,)(1"#A-(96-(-.)(%0!)("$(9)"9*)(/#(/-8(3"(3"2)("$(-.)(%0!/3-3(0%)(%)0**+(693)-4
T)(1"(0(10/*+(%"6#1698(0(36220%+("$(!%/2)38(<6-(,)(1"#A-(/#!*61)(-.)(#02)34(T)A;)(0*,0+3(.01(-./3(9"*/!+4
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Tom Warhover, Columbia Missourian/Missouri School of JournalismG"(0#5$"#-%$6H#,2-6,/&'=#5,"4-#2'&#"$/&'
T.)%)(E(028(EA;)('"-(-./3(,."*)(9033)*("$($0!6*-+(0#1(<%/'.-(3-61)#-3(-"(1)*/<)%0-)(-"')-.)%4(N#1(6*&20-)‐*+(,)(!02)(1",#(,/-.(<"-.(0(1)3/%)(0#1(0(9"*/!+4(=.)(1)3/%)(,03(-"(!%)0-)(0(<)O)%(-%0!B/#'(3+3-)2(3"(-.0-(+"6(!"6*1()33)#&0**+(!"#)(-"(%)9"%-("6-(.",);)%(0(!03)(/3(01>61/!0-)14(=.0-(3+3-)28(-"(2+(B#",*)1')8(1")3(#"-()R/3-4(?)%-0/#*+(/-(1")3(#"-()R/3-(/#(?"*62</08(J/33"6%/4(N#1(-.)%)$"%)(6#&*(,)(')-(36!.(0(3+3-)28(
we took out names from the ar‐%)3-(*"'34(]",(,)A**(3&**(%6#(#02)3("$(9)"9*)(0%%)3-)1(/#($6**(3-"%/)3(q(<6-(-.)(9%)3629&"#(-.)%)(/3(-.0-8(/$(/-(%/3)3(-"(-.)(*);)*("$(3-"%+8(,)A**(!"#)(-"(-%0!B(/-4
=.)(9%/#!/9*)(<)./#1(-./3(/3(3/29*)\(/-A3( $0/%#)334( X0/%#)33( 3."6*1( <)(one of those core values of jour‐
#0*/324(N#1(/-A3(#"-($0/%(-"(96-(69(-.0-(="2(T0%.";)%(.03( <))#( 0%%)3-)1( $"%( w8( C8( "%( u8( 0#1( -.)#( #"-( 30+8(="2(T0%.";)%(,03($"6#1(#"-('6/*-+4
=.)(0%'62)#-(/3(39)!/"63(-"(3/29*+(1/32/33(/-(0#1(30+8(,)**8(-.)(/#$"%20&"#(.03(0*,0+3(<))#(96<*/!4(=.)%)A3(96<*/!(0#1(-.)#(-.)%)A3(96<*/!4
Steve Buttry, Journal Register CompanyI+&"#*,0969&'#$"3#*%9"69*0&'#6,"J96-
This is the classic conflict in the first two of the core 9%/#!/9*)3("$(-.)(KDU(?"1)("$(@-./!3\(+"6(3))B(-%6-.(0#1(%)9"%-(/-(q(0#1(+"6(2/#/2/P)(.0%24(K"2)-/2)3(-.)+( !"2)( /#( !"#$*/!-4( S)!063)( 3))B/#'( -%6-.( 0#1(%)9"%-/#'(/-(!063)3(.0%24(K"(+"6(#))1(-"(1)!/1)8(5m8(,.0-( /$( 0#+-./#'(1"(,)(1"( -"(2/#/2/P)( -.0-( .0%28(or do we just decide that this truth is so important -.0-( /-( #))13( -"( <)("6-( -.)%)( 0#1( !063)(,.0-);)%(.0%2(/-(!063)3^
=.)( 9)%3/3-)#!)( "$( L""'*)( .03( !.0#')1( -.)( )R-)#-(0#1( 16%0&"#( "$( .0%24( =.)( 9.%03)( F2/#/2/P)( .0%2H(%)76/%)3(63(-"()-./!0**+(!"#3/1)%( -.)(extent("$(.0%24(S)!063)(F2/#/2/P)H(/3(0<"6-(-.)(760#&-+(0#1(1)'%))(
"$(.0%24(K"(-.)("*1(F*)-(-.)(!./93($0**(,.)%)(-.)+(20+H(/3(0( 3/29*/3&!(099%"0!.( -.0-A3(9%"<0<*+(#"-(,"%-.+("$(-.)('""1(>"6%#0*/3-3(,."(30+(/-(%)p)R/;)*+4(C"6(1"(#))1(-"(!"#3/1)%(-.)(1020')4(5m8(.",("*1(/3(-.)(363‐9)!-^(r",(3)%/"63(/3(-./3("$$)#3)^(r",(/29"%-0#-(/3(/-(-.0-(-.)(96<*/!(B#",(0<"6-(-.)("$$)#3)(0#1(B#",(,."(1/1(/-^
="(30+(-.0-(,)A%)(#"-('"/#'(-"(!"#3/1)%(-.)(/290!-("$( 3)0%!.( /3( -"( 30+( ,)( 1"#A-( !0%)( 0<"6-( .0%24( E$(,)A%)( >"6%#0*/3-3( ,."( $"**",( -.0-( !"1)( "$( )-./!38(,)(1"( !0%)(0<"6-(.0%24( K"( /-( #))13( -"(<)(90%-("$(-.)(1/3!633/"#4(S6-(/-(1")3#A-(30+8(F!063)(#"(.0%24H(T)A%)(#"-(9.+3/!/0#34
Donald Heider, Loyola School of Communication !'H#?,2%'&0B#-+&#%9)+-#K2&'(,"'
D)"9*)( .0;)( 0( %/'.-( -"( 03B8( /$( +"6( %)9"%-)1( -.0-( E(,03(0%%)3-)18(1/1(+"6(0*3"(%)9"%-(-.0-(-.)(!.0%')3(were dropped, or I was released, or I was found #"-('6/*-+^(N#1( -.)#(,.)#(0( 3)0%!.( /3(1"#)8(,.0-(9"93(69( $/%3-^( E$( -.)(!.0%')3(0*,0+3(9"9(69( $/%3-8( E(-./#B(+"6(.0;)(0(;0*/1(!*0/2(-"('"(<0!B(-"(-.)(#),3("%'0#/P0-/"#(0#1(03B( -.)2(-"( %)-./#B(.",(-.)+A;)(0%!./;)1(-.)(3-"%+4
E#( 3"2)( "-.)%( !"6#-%/)3( -.)+( 1"#A-( 96-( 0( #02)( /#(6#&*( +"6A%)( /#1/!-)1( "%( !"#;/!-)14( T)( .0;)( 0( *",(-.%)3."*1(.)%)(q(0**(+"6(.0;)(-"(1"(/3(<)(0(F9)%3"#("$( /#-)%)3-H( 0#1( ,)A**( 96-( +"6%( #02)( /#8( /#( 20#+(/#3-0#!)34( K"( -.)( 76)3&"#( /-( %0/3)3( /38( 0%)( ,)( %)Q;/!&2/P/#'(3"2)<"1+(";)%(0#1(";)%^
EA;)( <))#( /#( !/&)3( ,.)%)(the newspapers would run names of people ar‐%)3-)1(/#(0(3&#'("9)%0&"#4(C"6(>63-(B#",("#)(#0%%",(3)-( "$( $0!-38( +"6( 1"#A-(B#",(0#+-./#'()*3)(0<"6-(-.)( 3-"%+8( 0#1( -"( 96<*/3.(those names in the paper /3(9%)O+(.)0;+(3-6Y4(E-(!0#(0#1( "M)#( /3( */$)Q!.0#'/#'($"%(-."3)(9)"9*)4
Stuff lives online forever, but we’re going to have a policy of forgiveness.
To say that we’re not going
to consider the impact of
search is to say we don’t care
about harm.
—Steve Buttry
m0-(D",)%3
[d
CHAPTER 3
PRIVACY
Key Takeaways:
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!" ;4)"%'$+)1"&"()*+"$9-')-",+"-$"-4)"%$009(,-3",-"%$@)1+<"&(."-4)"+0&'')1"-4&-"%$009(,-3",+<"-4)"0$1)"',=)'3",-",+"-4&-"1)&.)1+"*,''"1)%$5(,6)"&"A&%)<"&"(&0)<"$1"&"',%)(+)"8'&-):"Q))8"-4&-",("0,(.",("%$@)1&5)"$A"%1,0)+<"&%%,.)(-+"&(."+,0,'&1"+-$1,)+:
!" ?$0)70)+"R$91(&',+-+"%4$$+)"-$"@,$'&-)"&"+-$13"+92R)%-H+"81,@&%3",("-4)"%&9+)"$A"+$0)"51)&-)1"%$009(,-3"5$$.:"SA"3$9".$<"-4,(=",-"-41$954<"&(."2)"81)8&1)."A$1"&"+-$10:
Mike Orren, Pegasus News.(6H9")#-,#*,096?
N(!"69*)("$(+)0%3(0'"(16%/#'(0(!/-+(!"6#!/*()*)!&"#(/#(Z0**038(,)(.01(0(</'(3-"%+(-.0-(9%"<0<*+(!.0#')1(-.)(%)36*-3("$(0#()*)!&"#(q(0#1(0(*"-("$(/-(!02)($%"2(,"%B(0%"6#1(,."(.01(1"#)(,.0-("#("6%(,)<3/-)4
T)(.01(3"2)<"1+(16%/#'(-.)(!/-+(!"6#!/*(%0!)(!"2)(/#(0#1(9"3-(0(!"22)#-("#("#)("$(-.)(!0#1/10-)(90')38(,./!.(3.",)1(0**("$(-.0-(!0#1/10-)A3(!"#-%/<6-"%34(E-(30/1( -.0-( -.)+( !"6*1#A-( <)*/);)( -./3( 9)%3"#(,03( 69($"%( !/-+( !"6#!/*( <)!063)( -.)+A;)( <))#( !"#;/!-)1( "$(26*&9*)($)*"#/)3(0#1(*/)1(0<"6-(/-4(K"(,)(1/1(,.0-(/3("6%(')#)%0*(9"*/!+(,/-.(0#(0!!630&"#(*/B)(-.0-(q(,)(%)2";)( -.)( !"22)#-4( E-( 1")3#A-( >63-( 1/3099)0%8( /-(0*,0+3( 30+38( F=./3( !"22)#-( %)2";)1(<+( 3/-)( 3-0Y8H(0#1(,)(9"3-(0(!"22)#-()R9*0/#/#'(,.+(,)(%)2";)1(/-4(T)(30/18(-.)(*03-(!"22)#-(!"#-0/#3(3)%/"63(0**)'0‐&"#3(-.0-(0%)#A-(36<3-0#&0-)18(0#1(,)A;)('"-(-"(*""B(1))9)%(/#-"(/-(-"(*)-(+"6(B#",(/$(/-(/3(*)'/-("%(#"-4
N-( -.)( 302)( -/2)( -.0-( ,)#-( 1",#8( ,)( '"-( 0( 63)%(,."( .01( %)'/3-)%)1( $"%( -.)( 3/-)( ,."( )20/*)1( 63(-"( 30+8( E( #);)%( %)'/3-)%)1( $"%( -./3( 0!!"6#-8( E( 1"#A-(
B#",(,.+( E( '"-( -./3( !"#$/%20-/"#( )20/*8(,.0-( -.)(.)**^(56%(?=5(3-0%-)1(/#;)3-/'0-/#'(-.0-(q(,)(-""B(/-( 3)%/"63*+4( V"#'( 3-"%+( 3."%-8( -.)( )20/*( !*0/2/#'(-.0-( -.)+A1(#);)%( 3/'#)1(69( $"%( -.)(0!!"6#-( !02)(from the son of the opposition candidate, who */;)1( /#( K0#(N#-"#/"4( N#1( -.)( !"22)#-3(,/-.( -.)(0**)'0-/"#3(q(,./!.(,)%)( 90%-/0**+( -%6)8( /-(,"6#1(69(q(,)%)(9"3-)1($%"2(-.)(302)(ED(011%)334(K"(/#(-.)()#1(,.0-(,)(,"6#1(69(<%)0B/#'(,038(j0k("#)("$(-.)(!/-+(!"6#!/*(!0#1/10-)3(.03($)*"#/)3(3.)(.01#A-(1/3!*"3)18( 0#1( j<k( .)%( "99"3/-/"#( !0#1/10-)( /3( -.)("#)(-.%",/#'(-./3("6-(-.)%)4
=.)%)(,03(0(*"-("$(1/3!633/"#(/#("6%(63)%(!"226#/-+8(0#1();)%+<"1+(-)#1)1(-"(%)0**+(!"2)(1",#("#("6%(3/1)4(S6-(.",(1/1(-.)+($))*(0<"6-("6%(20#/96*0&#'(ED(011%)33(10-0(0#1()20/*(011%)33(10-0(-"(i'6%)(-./3(3-6Y("6-^(T)(>63-(*0/1(/-(0**("6-($"%();)%+"#)(-"(3))4
Andrew Huff, Gapers BlockL+ɡ&"-4'#$05$?'#%9)+-=#%9)+-@
T)( 96<*/3.)1( 0#( /20')( "$( 0( !*033/$/)1( 018( )R0!-*+(03( /-(.01(<))#(9%/#-)18(0#1( -.0-( /#!*61)1(0(9."#)(#62<)%4(=.)(9*0!)%("$(-.)(01(-.%)0-)#)1(63(,/-.(*)'0*(
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0!-/"#(/$(,)(1/1(#"-(%)2";)(-.)(9."#)(#62<)%4(N-(-.0-( 9"/#-8( /-( .01( <))#( 3/R( 2"#-.3( 3/#!)( -.)( 9"3-(.01( '"#)( 698( 3"( ,)( %)2";)1( /-8( ,)( >63-( "<3!6%)1(-.)(#62<)%( 3"(.)(,03#A-( ')n#'( !0**3( 0#+(2"%)4( E-(,03(B/#1("$($6##+(-"(2)(-.0-(.)(,03(693)-(0<"6-(./3(9."#)(#62<)%(<)/#'("6-(-.)%)8(3/#!)(.)(96-(/-(/#(0#(01v(S6-(E('6)33(.)(,03(')n#'(.0%033/#'(!0**34
Liz George, BaristanetTaken some items down as a courtesy
E( ,"6*1#A-( ,%/-)( 0<"6-( 0( B/1( ,/-."6-( 9)%2/33/"#4(D."-"3("$(B/138(-""8(6#*)33(/-A3(0(3/-60&"#(,.)%)(/-A3("6-3/1)8("%(-.)+A;)('/;)#(!"#3)#-("%(,.0-);)%4
o)%+( /#$%)76)#-*+8( +"6( 1"( ')-( 9)"9*)(,."( 0%)( !.0%‐0!-)%38( -.)+A%)( 96<*/!( i'6%)3( /#( -.)( -",#4(T./!.( /3(0( $6##+( -./#'( -"( 30+(q(,)A%)(#"-( -0*B/#'(0<"6-(J0‐1"##04(S6-(-.)(*"!0*(96<*/!(i'6%)A3($0/%('02)8(/#("6%(2/#14(E(1"#A-(2)0#(.6#&#'(-.)2(1",#4(S6-(/$(-.)+A%)('"/#'( -"( 30+( 3-6Y8( /-A3( "6-( -.)%)8( ,)A**( %)9"%-( "#( /-8(0#1(-.)+(B#",(-.0-4(T)A%)(#"-('"/#'(-"(20B)($6#("$(-.)24(T)A%)(0*3"(;)%+(3)#3/&;)(-"(-.)($0!-(-.0-(-.)+(0%)(96<*/!(i'6%)38("6-(/#(-.)(*/2)*/'.-4(E-A3(0(<0*0#!)4
EA2(-0*B/#'(0<"6-(0#+(!"6#!/*(2)2<)%4(N(20+"%4(K-)‐9.)#(?"*<)%-(/3(0(96<*/!(i'6%)(/#("6%(-",#8(.)(*/;)3(-.)%)4(S"<</(S%",#4(N*-."6'.(,)A%)(#"-('"##0(-0*B(0<"6-(.)%(!./*1%)#4
We had an issue with Whoopi L"*1<)%'8( ,.)%)( ,)( ,%"-)(-.0-( 3.)( 2";)1( -"( 0( #)/'.‐<"%/#'( -",#( ,)( !";)%4( T)(,%"-)( 0<"6-( -.)( 0%)08( ,)(1/1#A-( '/;)( -.)( 011%)338( <6-(,)( 2)#&"#)1( 3"2)( 1)-0/*3(q( 3-6Y( -.0-A3( 96<*/!( %)!"%14(T)A%)( #"-( -.)( "#*+( ,)<3/-)(-.0-(.01(/-4(N#1(,)('"-(0(!0**($%"2(.)%( *0,+)%(03B/#'(63( -"(
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"6-("$(/-4(N#1(3.)(,03(%)0**+(!"#!)%#)1(0<"6-(3-0*B/#'8(-.0-A3(,.0-(-.)(*0,+)%(,03(30+/#'4(N'0/#8(,)A%)(*"!0*8(0#1(,)(.0;)(-.0-(L""'*)(>6/!)4(E$(L0,B)%(,%/-)3(0<"6-(/-8(9)"9*)(0%)(%)01/#'(/-(0**(";)%(]),(C"%B8(<6-(-.)+A%)(#"-(#)!)330%/*+(/#(U)%3)+8(/#(3-62<*/#'(1/3-0#!)4
Barry Parr, CoastsiderM$"309")#'29693&
K"2)"#)(E(B#),(,."(20#0')1(0(!"69*)("$(,)<3/-)3(0<"6-( *"!0*( ./3-"%+( 1/)1( >63-( 0<"6-( 0( +)0%( 0'"( 0#1(/-( -6%#)1("6-( -.0-( 3.)( !"22/O)1( 36/!/1)4( E( 1/1(#"-(%)9"%-(-.0-(3.)(!"22/O)1(36/!/1)4(EA2(#"-(36%)(,.0-(0(20/#3-%)02(#),3("%'0#/P0&"#(,"6*1(.0;)(1"#)(/#(-.0-(3/-60&"#4(E-(,03(0(!03)(,.)%)(/-(1/1#A-($))*(*/B)(/-(,03(-.)(!"226#/-+A3(<63/#)334
David Boraks, Davidson News8,2N0&C6+&6H#,"#?,2%#*&%/9''9,"'
E(-%+(-"(')-(EZ3("#();)%+(9."-"(E(%6#4(5#)("$(-.)(*"!0*(10+!0%)( !)#-)%3( /3( 0*,0+3( /#;/&#'(2)( ";)%( -"( -0B)(9/!-6%)38(<6-(-.)+(,"#A-(9%";/1)(0#+(EZ34(=.)(%)20/#‐1)%("$(-.)(10+!0%)3(%"6#1(.)%)(0**(.0;)($"%)3))#(-.)(/336)(0#1(-.)+(')-(-.)(90%)#-3(-"(3/'#(%)*)03)34
There was one case where, with the help of a teacher 0-( -./3("#)(10+!0%)8( E(1/1(0( 3-"%+(0#1('"-(0(9/!-6%)(-.0-( %0#( "#( -.)( 3/-)4( E( '"-( /#!%)1/<*+( ."3&*)( 20/*($%"2(-.)(9)"9*)(,."(%0#(-.)(!)#-)%8(30+/#'(E(1/1#A-(.0;)(9)%2/33/"#4(N#1( E(,03(,"%B/#'(,/-.(0(-)0!.)%8(3"( E( -."6'.-( E(,03( "#( 30$)( '%"6#14( K"(2+(9"*/!+( /3(-"(20B)(36%)(,.)#(E('"(-"(-.)3)(9*0!)3(-.0-(9)"9*)(B#",(EA2(0<"6-(-"(96<*/3.(/-("#(-.)(,)<4
Howard Owens, The BatavianO96&"'&#-,#%2"#$#*+,-,#B%,/#$#B$-$0#6%$'+
=.)%)( ,03( 0( $0-0*( 0!!/1)#-4( N#1( E( .01( 0( %)0**+( '""1(#),3(3."-(-.0-(3.",)1(<"-.(!0%34(EA2(-.)("#*+("#)(,."('"-(-.)(3."-(q(E(3-6!B(0%"6#1(&**(-.)(i%)-%6!B(2";)14(S6-(-.)($%"#-(!0%8(-.)(!0%(-.0-(.01(-.)(9033)#')%(/#(/-(-.0-(,03($0-0*8(+"6(!0#(!*)0%*+(3))(-.)( */!)#3)(9*0-)4( E(96<*/3.)1(-.0-(9/!-6%)(<)$"%)(-.)(#02)(,03(%)*)03)18(,./!.(2)0#3(#"-(0**(-.)(#"&i!0&"#3(.01('"#)("6-4
The local public figure’s fair game,
in our mind. I don’t mean hunting them down. But if they’re
going to say stuff, it’s out there, we’ll
report on it, and they know that.
—Liz George
[f
E('"-(<*03-)1(<+(0(%)01)%(,."3)(106'.-)%(1%/;)3(-.)(302)(B/#1("$(!0%(,/-.(0(*/!)#3)(9*0-)(-.0-(0*3"(<)'/#3(,/-.(-.)(-.%))(*)O)%3(/-(.014(K.)(!0**)1(.)%(106'.-)%(/#( 0( 90#/!4( S6-( 3.)( 30/1( -.)( *01+(,."(,03( #)R-( -"(.)%( ,.)%);)%( -.)+( ,)%)( 30,( -.)( 9/!-6%)( 0#1( ,03(1);03-0-)1(q( 3.)( B#),(,."3)( !0%( /-(,034( S6-( 3.)(,03(>63-(0($%/)#18(3"(3.)(,"6*1#A-(.0;)(<))#(90%-("$(-.)(#"&i!0&"#(!.0/#4
K"( 20+<)( /#( -.)( $6-6%)( E( #))1( -"( <)( 2/#1$6*( "$("<3!6%/#'( -.)( */!)#3)(9*0-)8("%( >63-(,0/&#'(0#"-.)%(!"69*)("$(."6%34(5#)("$(-.)(-./#'3(-.0-(9*0+)1( /#-"(2+(9"3/&"#(,03( -.0-( -.)(10/*+(#),3909)%(.01(96<‐*/3.)1( 0( 9/!-6%)(,/-.( -.)( */!)#3)( 9*0-)( <)$"%)( E( 1/14(5#(-.)("-.)%(.0#18(-./3(!02)(69(/#(!"22)#-38(-.0-(9."-"(0*3"(9%"<0<*+(%)0336%)1(0(*"-("$(9)"9*)\(-.0-(/3(not my(106'.-)%A3(!0%4( ( E-(!"2)3(<0!B(0'0/#(-"(,."(02(E(-"(>61')^
Kat Powers, Wicked Local.,/&(/&'#$#'-,%?#+$'#-,#N&#/,%&#-+$"#12'-#$#'-,%?
T)(.01(0(%03.("$(36/!/1)34(r)0*-.(":!/0*3(*0-)%(!02)(/#( 0#1( 30/1( /-(,03( 0#( /336)(,.)%)( B/13(,)%)( B/**/#'(-.)23)*;)3(0#1W"%(.0;/#'($0-0*(1%6'(";)%1"3)3(0#1(/-(,03(<)!"2/#'(0(!"#-0'/"#4((m/1(N(-./#B3(.)A3(3./-8(B/**3(./23)*$4(m/1(S($))*3(.)A3(3./-8(3))3(-.0-(m/1(N(.03(
<))#( !)*)<%0-)1( /#( -.)( 909)%8(,/-.( */O*)( %"013/1)( 2)2"%/‐0*38( -.0-( 3"%-( "$( -./#'8( B/**3(./23)*$(-./#B/#'(-.0-(.)A**(-.)#(<)!"2)( 3"2)<"1+( <)!063)(.)A3(B/**)1(./23)*$4(N#1(E(1/1#A-(know what it was when I was i%3-(%)9"%&#'("#(/-4(E-A3(0(1%6'(";)%1"3)4(E(.01(#);)%(.)0%1("$(-./3(!"#-0'/"63(36/!/1)4
=.)#(,)(3-0%-)1(i'6%/#'(/-("6-4(5m8(,)(.0;)(0#"-.)%([gQ+)0%Q"*1(1)01(B/18(,.0-(1"(,)(1"^((=./3(,03(-.)(3-0')(,.)%)(B/13(,)%)(<)/#'(";)%9%)3!%/<)1(5R+!"#‐&#($"%(39"%-3( /#>6%/)38(0#1(-.)#(-.)+(!.),(-.)2(-"(')-(0%"6#1(-.)(&2)(%)*)03)(q(f(."6%3(0**(0-("#!)4(r)(,03(!.),/#'(5R+!"#(.)(1/)14(E(30/18(5m8(EA2(3/!B("$(-.)(1)01(B/13(q(-./3(/3('"/#'(-"(3-"94(T)A%)('"/#'(
to cover this like his death, and the process of his 1)0-.8(,03(0(#),3();)#-4(K"(E(,)#-(/#(0#1(E('"-();)%+(1)-0/*( E(!"6*1(q(!"%"#)%A3(%)9"%-38($"*B3(&99/#'(2)("Y( /#( -.)( ."39/-0*4( E( ,"%B)1( -./3( */B)( -./3( ,03( -.)(9%)3/1)#-( .01( <))#( 3."-8( 0#1(.01(0(%)9"%-)%(,."(,03(-"-0**+('02)8(-""8(<63&#'(./3(033("#(/-4(T)(,%"-)(0(3-"%+(-.0-(<03/!0**+(said, this kid did not die this '*"%/"63(1)0-.(-.0-(+"6(0%)()#‐;/3/"#/#'\( .)( 1/)1( <)!063)( .)(!."B)1("#(./3(",#(;"2/-4(=./3(/3(#"-('*02"%"63l(-./3(,03(."%‐%/14(T)A%)( #"-( '"/#'( -"( '*"%/$+(-./3(!./*1A3(*/$)l(,)A%)('"##0(30+(.",(."%%/1(./3(1)0-.(,038(<)!063)(-./3(3-"93(#",4
T)( #02)1( -.)( B/1( ,."( 1/)14( r)( ,03( $%"2( 0( ;)%+(9%"2/#)#-($02/*+8(./3('%0#1$0-.)%(.01(<))#(0(!/-+("$‐i!/0*4(o)%+(,)**QB#",#4(K"2)-./#'(,%"#'(.099)#)1(/#(-./3(B/1A3(*/$)8(3"2)(<01(!."/!)3('"-("6-("$(!"#-%"*4
T.)#(-.)(3-"%+(!02)("6-8(E(.01(0('%"69("$(+"6#'(2)#(,."(.01(9/**3(>0#'*/#'(/#(-.)/%(9"!B)-3(0#1('*033+()+)3(!"2)(/#(0#1(9.+3/!0**+(-.%)0-)#(2)(/#(2+(":!)4(E(.01(0( ,"20#(,."( !0**)1( -.)( 96<*/3.)%( 0#1( 30/1( ,.0-( E(.01(1"#)(,03(."%%/<*)8(0#1(3.)(."9)1(-.0-(E(1/)1(<+(!."B/#'("#(2+(",#(;"2/-(q(,./!.('"-(./3(0O)#&"#4
S6-( -.)( 10+( -./3( 3-"%+( !02)( "6-8( [[( B/13( ,)#-( -"(.)0*-.(3)%;/!)3(0-(-.)(./'.(3!.""*(0#1('"-(.)*94(=.0-(,03( [[( B/13( /#(2+( !"*62#8( E( -."6'.-4( E( 1"#A-( B#",(-.0-(E(,"6*1(1"(-.0-(-,/!)4
Steve Buttry, Journal Register CompanyA*B%,"-#$"3#2'&#?,2%#123)/&"-
=.)(i%3-()-./!0*(/336)(E(.01(-"(1)0*(,/-.(03(-.)()1/-"%("$(-.)(?)10%(G09/13(L0P)O)(,03(-.)('6+(,."(!02)(/#-"(2+(":!)(,0#&#'(-"(B#",(,."(-.)(!"22)#-)%(,03("#("6%( 3/-)(,."(.01(0!!63)1(./2("$( 3)R60*( 03‐306*-4(T./!.("$(!"6%3)(%0/3)1(/336)34(K"2)<"1+(.01(0*%)01+(39"O)1(-.0-(0#1(%)2";)1( /-8(<6-(,)(1/1#A-(prescreen our comments, so someone was free to 0!!63)( 3"2)<"1+("$( 3)R60*( 03306*-("#("6%(,)<3/-)4(
Maybe in the future I need to
be mindful of obscuring the
license plate, or just waiting
another couple of hours.
—Howard Owens
The day this story came out, 11 kids went to health services at the high school and got help...I don’t know that I would do that twice.
—Kat Powers
[g
S6-( -.)#( 3)!"#1*+8( 1"( E( '/;)( -./3( 9)%3"#( ,.0-);)%(/1)#&i!0&"#(,)( .0;)8( ,./!.( ,"6*1( <)( ED( 011%)33(0#1( )20/*( 011%)33( -.0-( -.)+( 63)1( -"( %)'/3-)%^( =.)(F#);)%( %);)0*( +"6%( 3"6%!)3H( 90%-( "$( 2)( -.0-( 39)#-(3"(*"#'(03(0(%)9"%-)%8(/-3(/#/&0*(%)0!&"#(/3(F#"4H(S6-(-.)#(2+(3)!"#1(%)0!&"#(/38(,0/-(0(3)!"#1(q(,.)#(E(9%"2/3)(3"2)<"1+(!"#i1)#&0*/-+8(,)(.0;)(0(1/3!63‐
3/"#( $0!)( -"( $0!)4( E( 03B8(,.+(0%)(,)('"/#'("Y(-.)(%)!"%1^(N2( E( ,/**/#'( -"( '"( -"( >0/*( 03(#)!)330%+( -"( 9%"-)!-( -./3(9)%3"#A3( /1)#&-+^( T)( .01(no such discussion with this asshole who was comment‐/#'( q( E( 1/1#A-( );)#( B#",( /$(-.)(!"22)#-(,03(-%6)4(K"(/-A3(#"-(-.)(302)(-./#'4
So should the terms of ser‐;/!)( j"%( 3"2),.)%)( 2"%)(
96<*/!8( 3/#!)( #"<"1+( %)013( -.)( -)%23( "$( 3)%;/!)k(30+(-.0-( /$(+"6(;/"*0-)(-.)(-)%23("$(3)%;/!)8( /$(+"6(1)$02)(3"2)<"1+8(,)A**(3699*+(+"6%(!"#-0!-(/#$"%‐20-/"#^(X/%3-("$(0**8(,)A%)('"/#'(-"(#))1(-"(1)!/1)(,.)-.)%(-"();)#(0**",(0#"#+2"63(!"22)#-34(S6-(/$( ,)A%)( '"/#'( -"( 0**",( -.)28( ,)A%)( #"-( '"/#'( -"(9%"-)!-(9)"9*)(,."(1"#A-(9*0+(<+("6%(%6*)34(T.)#(E(20B)(0(1)0*(,/-.(0(3"6%!)8(E(2/'.-(-)**(-.0-(9)%3"#8(/$( +"6A%)( *+/#'( -"( 2)( -.)#( E( ,/**( '/;)( +"6( 694( K"(,.)#( +"6( -./#B( /-( -.%"6'.( 0#1(.0;)( -.)3)( 1/3!63‐3/"#38(+"6A%)(#"-('"/#'(-"()#1(69(,/-.(0(F-."6(3.0*-(#"-H(%6*)8("%(0(3/29*)(%6*)4(C"6(!0#(.0;)(3-0#10%138(<6-( -.)#( +"6( 63)( >61'2)#-( 03( +"6( 099*+( -.)2( /#(90%-/!6*0%(3/-60-/"#34
Tom Warhover, Columbia MissourianP",5#?,2%#,5"#&-+96$0#-&/*0$-&
D%/;0!+(/336)3(0%)(,.)%)(-.)(*)33"#3($%"2(!"226#/-+(#),3909)%( )1/-"%3( !"2)( -"( -.)( $"%)4( S)!063)( +"6(2/'.-(<)(*""B/#'(0-(-.0-(9)%3"#(-.)(#)R-(2"%#/#'(0-(-.)(1/#)%4(N#1( $%0#B*+( E( -./#B( -.0-A3(.)0*-.+4(C"6(03B(+"6%3)*$8(i%3-(-./#'\(5m8(,.)#(E(3))(-./3(9)%3"#(0!%"33(-.)(-0<*)(,.)-.)%(/-A3(-"2"%%",("%(-.)(#)R-(10+8(1"(E(.0;)(0('""1(%)39"#3)("-.)%(-.0#(-.)(B#))>)%B(F/-A3(96<*/!(/#$"%20&"#^H
And each person has to decide for themselves that )-./!0*( -)29*0-)4(T./!.( /38( ,.0-( 0%)( -.)( ";)%%/1/#'(#))13( /#( -)%23("$( 9%/;0!+( ;)%363( 96<*/!( /#$"%20&"#(q("%(96<*/!(B#",/#'^(K"($"%(/#3-0#!)8(,)(1"#A-(%)9"%-(36/!/1)( $"%( 9)"9*)( ";)%8( E( -./#B( /-A3( ch8( <)!063)( ,)(1"#A-(%)9"%-(!063)("$(1)0-.(";)%(ch4(=.)(9%)3629&"#(/38(3"2)<"1+(1/)3(<)$"%)(ch8(/-A3( 0#( 6##0-6%0*( -./#'( 0#1(-.)%)$"%)( -.)( 96<*/!( ,0#-3(-"(B#",(,.0-(.099)#)14(S6-(+"6('"O0(,"%B(-.%"6'.(-.0-(<)$"%)( /-( !"2)3(694(=.)#(0-(*)03-( +"6( .0;)( 0#( )R9*0#0‐&"#( -.0-A3( 2"%)( -.0#( >63-(FT)A%)( 0( #),3909)%4( T)A%)(0( #),3( 3/-)4H( =.)#( 0-( *)03-(+"6( !0#( ."*1( +"6%( .)01( 69(%)'0%1*)33( "$( ,.)-.)%( -.)(0%'62)#-3( 0M)%,0%1( 20B)(+"6(!.0#')(+"6%(2/#18(,./!.(has happened to me more -.0#("#!)4
When you think it through and have these discussions, you’re not going to end up with a “thou shalt not” rule, or a simple rule. You can have standards, but then you use judgment as you apply them in particular situations.
Each person has to decide for them-
selves that ethical template. Which is, what are the
overriding needs in terms of privacy
versus public information — or
public knowing.
—Tom Warhover
K-);)(S6O%+
_h
CHAPTER 4
USING SOCIAL MEDIA
Key Takeaways:
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Scott Lewis, Voice of San DiegoL59Q&%#*2-'#&7&%?,"&#$"3#&7&%?#6,"7&%'$(,"#9"#-+&#'*,-09)+-
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How often have editors gotten complaints or
concerns about accuracy and just
sort of let it be? Now, you let it be and you’re in the
spotlight.
—Scott Lewis
_[
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Tracy Record, West Seattle BlogR$6&N,,H#6,//&"-'#$%&"4-#$05$?'#*2N096
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In our shop, we had clear rules: It was fair game if you could access their page without being their friend.
It’s also an incred-ibly effective tool,
and I think it’s actually corrected journalism here in
a way unlike any-thing
I’ve seen
before.
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Tom Warhover, Columbia MissourianTrust but verify
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Even when you verify things, you can end up getting
disinformation.
—Andrew Huff
_`
CHAPTER 5
COMMUNITY CONTRIBUTIONS
Key Takeaways:
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Scott Lewis, Voice of San DiegoD0&$%0?#39'60,',//2"9-?C)&"&%$-&3#6,"-&"-
T)(.0;)( 0( !"226#/-+( <*"'')%3( 9*0x"%28(,)( !0**( /-(-.)(D)"9*)A3(D"3-4(T)(')-(63)%Q')#)%0-)1(!"#-)#-(/#(-.0-($"%24(E(1"#A-(-./#B(,)(20B)(0#+(2"#)+("Y("$(/-(q(/-A3(2"%)("$(0(3)%;/!)(-"(*)-(-.)2(')-(-.)/%(;"/!)("6-4
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Barry Parr, CoastsiderA&9")#,H$?#59-+#/9''9")#$#)%&$-#*+,-,
=",0%1( -.)( )#1( "$( *03-( +)0%8( 3"2)<"1+( 3)#-(2)( 0(9."-"4( K"2)"#)( .01( <))#( !6n#'( -.)( )#13( "Y( "$(<))%( !0#3( 0#1( 20#0'/#'( -"( ')-( -.)2( 0%"6#1( -.)(#)!B3("$(3)0'6**34(E('"-(0(9."-"("$(-./3($%"2(3"2)"#)8(30+/#'8( E( $"6#1( -./3('6**("#( -.)(<)0!.(,/-.( -./3( !0#(0%"6#1(/-3(#)!Bv(N#1(/-(*""B)1(D."-"3."99)1(-"(2)4(E(3)#-(/-(-"(2+(,/$)8(,."A3(0(3)%/"63(020-)6%(9."-"'‐rapher, and she showed it to some folks she knew, 0#1(-.)(!"#3)#363("9/#/"#(,038(-.)(-./#'(.01(<))#(D."-"3."99)1("#(-.)%)4(K"(E(3)#-(<0!B(0(#"-)(30+/#'(E(!0#A-(%6#(-./3(6#*)33(+"6(!0#(;)%/$+(/-($"%(2)4(E(201)(0#( )#)2+( <)!063)( 3.)( <)*/);)3( E( ,03( )33)#&0**+(0!!63/#'( .)%( "$( <)/#'( 1/3."#)3-4( E-( '"-( 9%)O+( 6'*+4(K.)(<03/!0**+(,0#-)1(-.)(#02)3("$();)%+<"1+(,."A1(3))#(-.)(9."-"(q(0#1(3.)(,0#-)1(/-()%03)1($%"2(2+(!"296-)%(0#1(-.0-("$();)%+"#)()*3)(,."A1(3))#(/-4
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Andrew Chavez, the109/Schieffer School of Journalism.&%79")#-+,//2"9-?
T)(*""B(0-(0%)03(,.)%)(,)(!0#(1"(-./#'3(,/-.(Z%690*(;/),3(0#1(3"2)(76/!B(')"!"1/#'(-.0-(>63-(/29%";)3(,.0-A3("6-(-.)%)(<+(0(-."630#1(9)%!)#-4
G/'.-(#",(,)(.0;)(0('6+(,."(.03(0(<6#!.("$(./3-"%/!(9."-"3("$(-.)(0%)08(0#1(-.)+A%)(3/n#'("#(0(p0-(r=JV(90')8( <6%/)1( /#( -.)3)( */#B3( ,/-.( !09&"#3( -.0-( 0%)(30;)1(03(/20')34(E-(*""B3(*/B)(/-(2/'.-A;)(<))#(*0/1("6-(/#(y60%B8("%(3"2)-./#'(*/B)(-.0-4(T)(!0#('"(-.%"6'.8(')"!"1)(-."3)(9."-"38(0#1(20B)(0#(/#-)%0!&;)(209(,/-.(<)$"%)(0#1(0M)%3(/#(L""'*)(K-%))-(o/),(/#8(*/B)8(0(,))B4(N#1(-.0-A3(0(.6')(3)%;/!)(-"(-.)(!"226#/-+(/#("6%(2/#1(q( >63-(9%";/1/#'(0(9*0x"%2( $"%(,.0-A3(0*%)01+("6-(-.)%)4
Lance Knobel, BerkeleysideM,5#-,#N&#-%$"'*$%&"-#$N,2-#6,"J96-'
I think as we and other sites reach out more and more -"(-%+(0#1()#'0')(-.)(!"226#/-+8( $"%( /-(#"-(-"(<)(0(*/O*)( 3-0Y( -.0-( 1")3( 0**( -.)(,"%B8( +"6( 0!-60**+(,0#-(-"(2"</*/P)(1"P)#3("%(.6#1%)13("$(*"!0*(9)"9*)(-"(1"(,%/&#'4(=.)#(-.)%)A3(0(."3-("$(76)3&"#3(-.)%)(0<"6-(.",(+"6(%)20/#(-%0#390%)#-(0<"6-(9)"9*)A3(!"#p/!-38(.",( +"6( 0!-60**+( %)-0/#( !%)1/</*/-+( 0#1( 06-."%/-+4(T/-./#( -.)( #0%%",( !"#-)R-( "$( S)%B)*)+8( ,)A;)( 3))#(.",()03+( /-( /3( $"%(0(#),3909)%("%( >"6%#0*/32(3"6%!)(-"(<)(9)'')1(03(0(-"-0**+(90%&30#("%'0#4(=.)#(.0*$(-.)(9)"9*)(/#(-",#(-./#B("$(!"6%3)(/-A3(%/'.-8(0#1(.0*$(-.)(9)"9*)(-./#B8(E(,"#A-(<)*/);)(0#+-./#'(/-(30+34(E$(+"6A%)(<%/#'/#'( /#( *"-3("$(9)"9*)(q(,./!.(,)(.0;)#A-(1"#)(+)-(q(-.)%)A3(3"2)-./#'(-"(,%)3-*)(,/-.(-.)%)4
T0+(<0!B8(,)(.01(0(,"20#(,%/-)(0(9/)!)($"%(63(0<"6-(the downtown plan, and we had commenters come in 0#1(0!!63)(.)%("$(,%/&#'(-./3(<)!063)(.)%(.63<0#1(/3(0(1);)*"9)%8(3"(3.)A3(-%+/#'(-"(9%"2"-)(-.)(/1)0(-.0-(-.)(1",#-",#(#))13(-"(<)(%)3-%6!-6%)1(<)!063)(-.)#(.)A**(20B)(0(*"-("$(2"#)+("#(./3(<6/*1/#'34
If you have a one percent doubt in your mind if you
should publish an item, just skip it.
—Mike Orren
_d
CHAPTER 6
COMMENTS AND ANONYMITY
Howard Owens, the Batavian!#%&$0C(/&#*,096?#*%,793&'#6,"-&;-#$"3#60$%9-?
T)( .0;)( 0( %)0*Q#02)( 9"*/!+4( ="( 2)( -.0-A3( 0#( )-./‐!0*( /336)("#*/#)4( E$( +"6(.0;)(9)"9*)(!"22)#&#'( /#(0( 96<*/!( $"%628( )39)!/0**+( /#( 0( 320**( !"226#/-+8(%)01)%3( .0;)( 0( %/'.-( -"( B#",(,.)-.)%( -.0-A3( 0( $"%‐2)%( )*)!-)1( ":!/0*( "%( 3"2)<"1+( ,."( ,"%B3( $"%(-.)(3-0-)(3)#0-"%8("%( >63-(0(</O)%(<63/#)3320#(-.0-('"-( 3!%),)1( ";)%4( T."( 0( 9)%3"#( /3( !0#( '/;)( -.)/%(!"22)#-3( !*0%/-+8( 2)0#/#'( 0#1( !"#-)R-4( K"( -"(2)(-.0-A3(0#()-./!0*(/336)34(E-A3(2"%)(-.0#(.0;/#'(0(!/;/*(9*0!)(-"(.0;)(0(!"226#/-+(!"#;)%30&"#(q(-."6'.(0( %)0*Q#02)( 9"*/!+( .)*93( ,/-.( -.0-8( -""4( ( E-( 0*,0+3(surprises me when journalists who I consider ethical 0#1( B#",*)1')0<*)( /#( -./3( 390!)( 1/30'%))(,/-.(2)("#(-.0-(9"/#-4
56%( %)0*Q#02)( 9"*/!+( /3( )#$"%!)1( ,/-.( 0-( *)03-( gh(9)%!)#-(0!!6%0!+4(=.)%)A;)(<))#(-,"("%(-.%))(&2)3(,.)#( /-( !"2)3( -"(2+( 0O)#&"#( -.0-( *"#'&2)( !"2‐2)#-)%3(0%)#A-(63/#'(-.)/%(%)0*(#02)34(
=.)%)(0%)( 3/-)3( -.0-(0%)(0-( 0( 3!0*)(,.)%)( -.)(,0+( E()#$"%!)( 0( %)0*Q#02)3( 9"*/!+( 2/'.-( #"-( ,"%B8( <6-(!)%-0/#*+( /#( 0( 320**( -",#( E( -./#B( /-( ,"%B34( E#( 0(2)‐1/62( -",#( /-( !0#(,"%B(q( E( .)0%( S6Y0*"A3( 1"/#'( /-4(EA2( #"-( 0'0/#3-( 0#"#+2"63( "#*/#)( !"22)#-0%+( "%(<*"'3(q( E( <)*/);)( -.0-( +"6( !0#()3-0<*/3.( !%)1/</*/-+(0#"#+2"63*+4(EA2(>63-(-0*B/#'(/#(-.)(#0%%",(!"#-)R-("$(90%&!/90&#'(/#(0(#),3(3/-)(-.0-(/3(0#(0O)29-(-"(<)(0(>"6%#0*/3&!()#1)0;"%4
T)(.0;)(0(F36<2/-(#),3H(<6O"#(q(+"6(!0#(36<2/-(#),3("%(3-"%+(&93(0#"#+2"63*+8(,/-."6-(/1)#&$+/#'(+"6%3)*$4(N<"6-(.0*$("$(-.)(#),3(&93( E(')-(0%)($%"2(9)"9*)(-.0-(3)#1(2)(-.)/%(#02)8(-.)+(>63-(1"#A-(,0#-(/-(96<*/!4(E(i#1(-."3)(&93(-"(<)(0(</-(2"%)(!%)1/<*)4
David Boraks, Davidson NewsI,%%?#$N,2-#'9-&#%&*2-$(,"=#",-#*$)O&5'
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Key Takeaways:
!" ";4)"0&R$1,-3"$A"+,-)+"*)"-&'=)."-$"-13"-$")(A$1%)"&"8$',%3"1)>9,1,(5""%$00)(-)1+"-$"9+)"-4),1"1)&'"(&0)+:
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!" J"A)*"+,-)+"2)',)@)"%$00)(-)1+"4&@)"&"1,54-"-$"&($(30,-3<"9(.)1+-&(.,(5"-4&-"&''$*,(5"&($(30$9+"%$00)(-+".)0&(.+")M-1&"@,5,'&(%)",("0$(,-$1,(5"-4)0:
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=.)(%)03"#(,.+(E(1"(/-(-.)(,0+(E(1"(/-(#",(/38(,)(.01(a couple of incidents where comments were posted "#(-.)(3/-)(-.0-(!%)0-)1(9%"<*)23($"%(2)4(=./3( /3(2+(
<63/#)334(E(3-0%-)1(/-8(2+(<*""1(3,)0-(0#1(-)0%3(.0;)('"#)(/#-"(/-4( EA2( !%)0&#'( /-( $"%( -.)( !"2‐26#/-+4(E(3))(0(%)39"#3/</*/-+(-"(-.)(!"226#/-+(-"(B))9(/-('"/#'8(and if a comment is posted on -.)(3/-)(-.0-(>)"90%1/P)3(-.0-8(E(1"#A-($))*(EA2(6#1)%(0#+("<*/'0‐&"#(-"(96<*/3.(/-4
E#("#)(!03)8("#)("$(-.)(!0#1/10-)3($"%(20+"%(/#(-.)()*)!&"#("$(_hhe(9"3-)1(3"2)(/#$"%20&"#(/#(0(!"2‐2)#-(0<"6-(-.)(-",#(<"0%1(0#1(-.)("-.)%(!0#1/10-)($"%(20+"%4(S03/!0**+8( /-(,03(0!!630&"#3(,/-."6-(0#+($"6#10&"#4( E( 1/30**",)1( /-8( 0#1( 0M)%( $"6%( "%( i;)("$( -."3)( E( -"*1( ./2( .)( #))1)1( -"( 3-"94( E( )#1)1( 69(<0##/#'(./2($%"2(-.)(3/-)4(E-(,03(%)0**+(6'*+(q(E(.01(-"( <0#( ./2( $%"2( !"22)#&#'( /#( -.)( 2/13-( "$( -.)(!0290/'#4( r)( )#1)1( 69( ,%/&#'( 0( !"*62#( $"%( -.)(!"#$%&'()*+,($-($(0M)%(.)(*"3-(-.)()*)!&"#(/#(,./!.(.)(0!!63)1(Z0;/13"#]),34#)-("$(-0B/#'(3/1)3(/#(-.)()*)!&"#(0#1(<)/#'(%)39"#3/<*)($"%(./3(*"334(
=.)("-.)%(-./#'(-.0-(!063)1(2)(-"(!.0#')(2+(9"*/!+(,038( 0( 9)%3"#( .01( 9"3-)1( 3"2)-./#'( "#( -.)( 3/-)(0<"6-( 0#"-.)%( <63/#)33( 9)%3"#4( E-( ,03( 10#')%"63(3-6Y4((N#1(E(%)0*/P)18(/$(9)"9*)(0%)('"/#'(-"(9"3-(-./3(B/#1("$( -./#'("#(2+(3/-)8( E(.0;)( -"(2"1)%0-)(q(<)‐!063)(3"2)(9)"9*)(30,(/-(<)$"%)( E(.01(0(!.0#!)(-"(%)2";)(/-4
E(%)$63)(-"(9*0+(-.)('02)(3"2)("-.)%(3/-)3(1"8(,./!.(is that, all content is content, comments are content
-""8(0#1(/$(/-(')-3(90')(;/),38(-.0-A3('""14(C"6(B#",(,.0-^( D)"9*)( */B)( 2)( #))1( -"( ,"%%+( 2"%)( 0<"6-(-.)( %)96-0-/"#( "$( "6%( 3/-)( -.0#( .",( 20#+( 90')(;/),3(,)(.0;)4(
Scott Lewis, Voice of San DiegoT&)9'-&%9")#2'&%'#0&3#-,#+&$0-+9&%#6,"7&%'$(,"'
T)( /#3&-6-)1( *03-( +)0%( 0( 9"*/!+( -.0-( +"6( .0;)( -"(1/3!*"3)(+"6%($6**(#02)(-"(!"22)#-4(T)(1/1#A-(.0;)(2"3-("$("6%(!"#-)#-(0;0/*0<*)($"%(!"22)#&#'($"%(0(*"#'(&2)4(T)("9)#)1(/-(0**(69(<6-(,)(9%)Q%);/),(0#1(!"9+Q)1/-(0**( !"22)#-38(0#1(,)(1)!/1)1( -"(1"( -./3(#"Q0#"#+2/-+(-./#'4(N#1(3"(,.)#(0(9)%3"#(%)'/3-)%3(on the site to comment we send them a note to make 36%)(-.)/%(!"#-0!-(/#$"(,"%B38(0#1(/$(-.)%)A3(0#+(76)3‐&"#(,)(0*3"(!0**(-.)2(0#1(-%+(-"(1"(-.0-4(K"2)(%)01‐)%3(.0;)(0( *"-("$( -%"6<*)(,/-.(/-4( S6-( #",( ,)A%)( 3-0%&#'( -"(')-(0(*);)*("$(!"22)#&#'(-.0-(EA2(2"%)(9%"61("$4( E( -./#B( /-A3(0(.)0*-./)%8(!*)0#)%(1/3!633/"#4(T)(#",(.0;)(`8dec(%)'/3-)%)1(63)%3(-.%"6'.(-.0-(9%"!)334(
K"(-.0-A3(<))#(/#-)%)3&#'4(T)(0*3"(.0;)(0(9%)O+(.)0;+(2"1‐)%0&#'()Y"%-8(,.)%)(0#+(B/#1("$(0!!630&"#3("%(01(."2/#)2(0O0!B3(,)(-%+(-"(!6**("6-4(@;)%+("#!)(/#(0(,./*)(3"2)<"1+(<*",3(69(0#1(0!!63)3(63("$(!)#3"%‐3./94( S6-( -./3( /3( "6%( $"%628(,)A%)( -%+/#'( -"(20B)( /-(9%"16!&;)4
Tracy Record, West Seattle BlogT&$0#"$/&'#$%&#",-#-+&#*%,N0&/
T.)#( /-(3-0%-)1( /#(_hhc8("6%(,."*)(3/-)(,03(0#"#+‐2"63(<)!063)(,)(1/1#A-(B#",(,)(,"6*1(,/#1(69(1"‐/#'(,.0-(,)(1/14(T)(,)%)(!.%"#/!0**+(0#"#+2"63("#(-.)(E#-)%#)-(<)$"%)(-.0-4(T)(i%3-('"-("#*/#)(/#([gga(0#1(,)%)(!"'#/P0#-(-.0-(-.)%)(!"6*1(<)(0(-%0/*("$(,.0-(+"6(30+("%(,.0-(+"6(1"4(E-(>63-(1/1#A-(3))2(%/'.-(-.0-(/$(,)(,)#-(0%"6#1(63/#'("6%(",#(#02)3(-.0-(9)"9*)(!"6*1(i#18($"%()R029*)8(2)(1/3!633/#'(2+(9%)'#0#!+("#(2/3!4B/1349%)'#0#!+("#(b3)#)-(<0!B( /#([ggc4(K"(,)(,)%)(0*,0+3(63/#'(/#/&0*3("%(-./#'3(*/B)(-.0-4(
You know what? People like me need to worry more about the reputation of our site than how many page views we have.
—David Boraks
I refuse to play the game other
sites do, which is, all content is con-
tent, comments are content too,
and if it gets page views, that’s good.
—David Boraks
_f
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Now we’re starting to get a level of commenting that I’m more proud of. I think it’s a healthier, cleaner discus-sion.
We learned fairly early on that if you go
trying to explain why you deleted something, you
wind up just tying
yourself in knots.
K!"O(V),/3
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Mike Orren, Pegasus NewsG'9")#6,//,"#'&"'&
E$(3"2)<"1+(9"3-)1(0(!"22)#-(30+/#'(FU")A3(G)3-06‐%0#-(/3(-.)(<)3-(/#(-.)(,"%*1v(E(.01(-.)(<)3-()R9)%/)#!)();)%vH( 0#1( ,)( !0#( 3))( -.0-( -.)( 63)%A3( %)'/3-%0&"#()20/*(/3(*/B)(!.)z"){>")3%)3-06%0#-4!"28(,)(,"6*1(#"-( '/;)( 69( -.)/%( 9)%3"#0*( /#$"%20&"#( q( <6-( ,)(,"6*1(96<*/!*+(!0**(-.)2("6-4(T)(,"6*1(30+8(FT)A%)(#"-( 30+/#'( U")A3(G)3-06%0#-( /3#A-(0,)3"2)8(<6-( -.)(email address of that user would indicate to us that -.)+(0%)(0#(/#"%1/#0-)($0#("$(?.)$(U")4H(
There are now no anonymous post-ers on Coastsider. Everybody there
registers with their own real name.
We’re fairly loose about verifying names, we’re es-
sentially trusting people to be honest, and we haven’t had
any problems.
—Barry Parr
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Donald Heider, Loyola School of Communications: L%$"'*$%&"6?#$N,7&#$00
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In most instances, know‐/#'(,."A3(39)0B/#'(/3(0(%)0**+(.)*9$6*(-./#'4(r0;/#'(9%"9)%*+(3"6%!)1(3-"%/)38(.0;/#'(9)"9*)( /1)#&$+( -.)23)*;)3( /#( !"22)#-( 3)!‐&"#38( /3( 1)i#/-)*+( 2+( 3-%"#'( 9%)$)%)#!)4( E-( .)*93(,/-.(3/-60&"#3("$(0<63)8("$(9)"9*)(<)/#'(2/3*)01/#'4(K"(2+( 01;/!)( -"( *"!0*( #),3( 9%";/1)%3( /38( -%+( -"( <)(-%0#390%)#-8(-%+(-"(%)76/%)(63)%A3(#02)34
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Paul Bass, New Haven Independent.&009")#$3'#6%&$-&'#$#B$0',"'-%26-
T)( .)0;/*+( !)#3"%( 0#1( 2"#/-"%( !"22)#-3( <)$"%)(-.)+A%)(9%/#-)14(T)(1"#A-(-%+(-"(%6#(69(*/B)(0(2/**/"#(!"22)#-38(<)!063)(9)"9*)(1"#A-(%)01(-.0-(0#+,0+4(E-A3( 2"%)( ,)( ,0#-( );)%+"#)( -"( $))*( !"2$"%-0<*)(<)/#'(90%-("$(/-4(K"(,)(1"#A-(9%/#-(!"22)#-3(0<"6-(%0!/328(9)%3"#0*(#03&#)338($0!-60*(0**)'0&"#38( */<)*4(K"( -.)(mmm(9)"9*)(1"#A-(')-("#4(=.)(!"22)#-3("#(-.)("-.)%(=o8(9%/#-8( 909)%(,)<3/-)3( 0%)( 3"%-("$( */B)(-.)( 3),)%4( =.)+( 1"#A-( ,0#-( -"( 39)#1( -.)( 2"#)+(s-"( 2"1)%0-)t4( N*3"8( -.)+A%)(3)**/#'( 0138( )+)<0**3(q( /-A3( 0(%)0*($0*3)(!"#3-%6!-8(<)!063)(/-( 1")3#A-( .0;)( -"( 1"( ,/-.()#'0')2)#-("$(%)01)%34
Whereas on our site, if some‐"#)(')-3(B/**)1(/#(0(9""%(#)/'.<"%.""1("%(3"2)-./#'8(-.0-( $02/*+( /3("#( -.)%)4(C"6(')-( -./3( %)0*(1/;)%3/-+("$(!"#3)%;0&;)(-"(*/<)%0*8(<*0!B8(,./-)8(<%",#8(%/!.8(9""%8(9",)%8(#"-(9",)%4(T)(,%/-)(0(*"-(0<"6-(3!.""*(%)$"%28(0(*"-(0<"6-(9"*/!)8(!"#-%";)%3/)38(*0+"Y38(0#1(-.)(!"93(0%)(0**(";)%(/-(9"3&#'4((E(<)*/);)(/-A3(<)!063)8(i%3-("$(0**8(-.)%)A3('""1(%)9"%&#'(q('""1(!"22)#-3(!"2)($%"2('""1( "%/'/#0*( %)9"%&#'4( D"3/#'( /336)3( /#( -.)( 9%"9)%(,0+4( N#1( -.)#( .)0;+( 2"#/-"%/#'(q( ,)A%)( %)*/'/"63(0<"6-(-.0-4(
Andrew Huff, Gaper’s BlockO&)$0#-+%&$-'#0&3#-,#$#*%$6(6$0#6+$")&
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The comments on the other TV, print, paper websites are sort of like the sewer. They don’t want to spend the money [to moderate].
D06*(S033
Good comments come from
good original reporting.
—Paul Bass
`[
CHAPTER 7
BUSINESS AND ADVERTISING
Glenn Burkins, QcitymetroL+&#N$Q0&#,B#9"3&*&"3&"6'U#%&7&"2&
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people all the time who, in )R!.0#')( $"%( 0#( 018( ,0#-( 0(3-"%+4(N#1(,)(.0;)(-"()R9*0/#(-"( -.)2( /#( 0( ;)%+( 9"*/-)( ,0+(,/-."6-( 3!6--*/#'( -.)( 1)0*(that those are two different !"#;)%30-/"#34( T)A%)( #"-( '"‐/#'(-"($"%$)/-("6%(!%)1/</*/-+("%(our independence for a few .6#1%)1(1"**0%34
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David Boraks, Davidson NewsV4/#",#0,")&%#12'-#$#1,2%"$09'-=#V4/#$## #business owner
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Key Takeaway:
!" ?)8&1&-)").,-$1,&'"&(."29+,()++"1$')+"*4)1)"3$9"%&("\"29-"&%%)8-"-4&-",-H+"+$0)70)+",08$++,2')",("+0&'')1"+4$8+:
!" O)"A$1-41,54-"*,-4"&.@)17+)1+"&(."A9(.)1+"&2$9-")M&%-'3"*4&-"-4)3H1)"293,(5:
!" S.)(7A3"&.@)17+)1+"*4)("3$9"*1,-)"&2$9-"-4)0"$1"-$8,%+"-4&-"1)'&-)"-$"-4),1"29+,()++:
!" ;)''"1)&.)1+"&2$9-"&(3"',()T2'911,(5+"-4&-"0&=)"3$9"-4,(="-*,%):
When you are the publisher as well as the editor, it’s
a little harder. You start looking around for some-
one to blame, and you’re the
only one there.
L*)##(S6%B/#3
`_
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T)(,%/-)(0<"6-(01;)%&3)%3("#("6%(3/-)4(E-A3(/#);/-0<*)(/#(0(320**(!"226#/-+4((E(-%+(-"(20B)(36%)(-.0-(E(,%/-)(0<"6-(0**(-.)(<63/#)33)3(.)%)8(#"-(>63-(-.)("#)3(-.0-(01;)%&3)(,/-.(2)4(N#+<"1+(-.0-(,0#-3(-"(!0#(20B)(0(!*0/2(-.0-(E(,%"-)(36!.(0#1(36!.(0#(0%&!*)(<)!063)(3"2)<"1+(,03( 0#( 01;)%&3)%4( E( #))1( -"(20B)( 36%)(E(.0;)(-.)(0226#/&"#(-"(<)(0<*)(-"(30+8( -.0-A3(#"-(%)0**+($0/%8(.)%)A3(,.+4
E(,"%B(;)%+(.0%1(-"(-%0/#(-.)(01(30*)3( 9)"9*)4( T.)#( -.)+( i%3-(!"2)8( /#( E( '/;)( -.)2(2+( 39/)*8(0#1( EA2( 0( */O*)( </-( "$( 0( ]0P/(0<"6-( /-8( EA2( 0$%0/14( S6-( -.)+(need to understand that there %)0**+( !0#A-( <)( 0#+( 76/1( 9%"(76"3( "%( 6#1)%3-0#1/#'3( -.0-(<6+/#'(0#(01("#("6%(3/-)()760*3(3"2)(B/#1("$(!";)%0')4
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B#",(EA2(-.)(96<*/3.)%8(0#1(E(/#-)%0!-(%)'6*0%*+(,/-.($)**",( <63/#)33( ",#)%34( E( >63-( 20B)( 36%)( 9)"9*)(6#1)%3-0#1\(/$(-.)+(,0#-(0#(01(-.)+(#))1(-"(-0*B(-"(-.)3)(9)"9*)(";)%(-.)%)(q(E(1"#A-(.0;)(0#+-./#'(-"(1"(,/-.(/-4((
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=.)("#*+(,0+(-./3(/3('"/#'(-"(36!!))1(/3(/$(-.)(>"6%#0*‐/3-3( .0;)( 0( ;)%+( 3-%"#'( 3)#3)( "$( >"6%#0*/3&!( )-./!3(<6-( -.)+A%)( 0*3"(,/**/#'( -"("9)#( -.)/%(2/#13( 0( */O*)(</-( -"( %6##/#'(0(<63/#)334( E(1"#A-( -./#B( -.)( -,"(0%)(26-60**+()R!*63/;)4(E-(%)76/%)3(;/'/*0#!)4
I’m beginning to understand that
I’m no longer just a journalist,
I’m a business owner. I’m trying
to keep the two sides separate,
and there’s a constant tug of
war there.
—David Boraks
Howard Owens, The Batavian!37&%('&%'#$%&#$0',#6,//2"9-?#/&/N&%'
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5#)(-./#'(E(,/**(30+(/3(/$(0#(01;)%‐&3)%(,0#-3(3"2)(*/O*)(96Y(9/)!)8(E(1"#A-(.0;)(0(9%"<*)2(,/-.(-.0-4(I know some purist journalist -+9)3( ,"6*1( 3))( -./3( 03( 3"/*/#'(-.)23)*;)34( J+( 01;)%&3)%3( 0%)(90%-( "$( -.)( !"226#/-+4( E$( -.)+(1"( 3"2)-./#'( '""18( );)#( /$( /-(/3( 0( */O*)( 96Y)%+8( -.)+( 1)3)%;)(3"2)(%)!"'#/&"#4(]"#Q01;)%&3)%38($%0#B*+8( .0;)( 0( ./'.)%( <0%%/)%( -"(!%"334(EA**('"("6-("$(-.)(,0+(0(*/O*)(2"%)( $"%( 3"2)<"1+( ,."( 96-3(2"#)+(/#(2+(2"6-.(q(-.0-A3(>63-(-.)(,0+(/-(/34
Liz George, BaristanetR9"39")#,-+&%#5$?'#-,#6,""&6-#59-+#N2'9"&''&'
T.0-(,)(0%)(69(0'0/#3-(/3(.",(20#+(9)"9*)(,/**(!0**(+"6("6-("#(9)%!)/;)1(<%)0!.)3("$(-.)(*/#)(<)-,))#()1/-"%/0*( 0#1( 01;)%&3/#'4( K"2)&2)3( ,)A**( ,%/-)(0<"6-(3"2)<"1+8(0(<01(%)3-06%0#-(%);/),8(0#1(!"2‐2)#-)%3(,/**(30+8(|5.(,",8(E('6)33(-.)+(1/1#A-(01;)%‐
My advertisers are part of the community. If they do some-thing good, even if it is a little puffery, they deserve some recognition. Non-advertisers, frankly, have a higher barrier to cross.
r",0%1(5,)#3
``
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Scott Lewis, Voice of San DiegoI&4%&#-%$"'*$%&"-#$N,2-#5+&%&#,2%## #revenue comes from
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The other way to handle it, too, we’ll tweet and Facebook
things that we might not write
about editorially.
—Liz George
You’re not going to ignore the story because the person’s your advertiser, if it’s something the community should know about, or is of interest. But you’re not going to shill for your advertiser.
V/P(L)"%')
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Mike Orren, Pegasus NewsI&#',/&(/&'#6%,''#-+	"&#N2-#$%&## #$05$?'#-%$"'*$%&"-
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Tracy Record, West Seattle Blog<&"(,"#$37&%('&%'#9"#&7&%?#9"'-$"6&
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Andrew Chavez, the109/Schieffer School of Journalism:D,7&%9")#'-,%9&'#$"3#+$"39")#,2-#N2'9"&''#6$%3'
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So is it OK for a grant maker to help you come up with a new focus of your content? When does it cross the line? When it comes down to an actual story? We’ve had to wrestle with that.
—Scott Lewis
True and false, and correct and incorrect, isn’t always that clear.
—Scott Lewis
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Lance Knobel, BerkeleysideOut in the community but conscious of
the division
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K"( /-A3( 0( 26%B+( */#)8( 6#76)3&"#0<*+4( E( 1"#A-( B#",(-.0-(-./3(/3(#),4(E$(+"6(,)%)(%6##/#'(3"2)-./#'(*/B)8(30+8(-.)(=%6!B))(]),38(E(,"6*1(3639)!-(`h(+)0%3(0'"(-.)( )1/-"%( -.)%)( B#),( );)%+( 3/#'*)( 3-"%)( ",#)%( /#(-",#(0#1(30,(-.)2(0-(-.)(G"-0%+(?*6<4
Paul Bass, New Haven Independent
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Steve Buttry, Journal Register Company !**&$%$"6&'#/$Q&%
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5#)("$(-.)(<)3-(-./#'3(E();)%(.)0%1("#(-./3(-"9/!(!02)($%"2( J/!.0)*( L0%-#)%( ,.)#( E( ,"%B)1( 0-( -.)( Z)3(J"/#)3(G)'/3-)%(/#(-.)([gfh34(J/!.0)*(,03(!"290#+(9%)3/1)#-(0-(-.0-(9"/#-8(/#(!.0%')("$(-.)(<63/#)338(<6-(.)A3('"-(*"#'(#),3Q3/1)(%""-34(N-(0#()29*"+))(2))-‐/#'8(3"2)<"1+(/#(01(30*)3(,0#-)1();)%+"#)(-"(B#",(.",(26!.(0(90%&!6*0%( 3-"%+(.01(.6%-( 30*)3()Y"%-34(EA**(0*,0+3(%)2)2<)%(J/!.0)*A3(%)39"#3)(-"(-./34(r)(30/18( FV)-A3(<)(!*)0%\(N**(+"6(0%)(3)**/#'( /3(0!!)33( -"(0#(061/)#!)(-.0-(-%63-3(634(N#1(/$(-.)+(1"#A-(-%63-(638(+"6A;)('"-(#"-./#'(-"(3)**4H(=.0-A3(-%6)(,.0-);)%(-.)(3/P)("$(-.)("%'0#/P0&"#4
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T.)#( /-A3( 0( "#)Q9)%3"#( 3."98( +"6( .0;)( -"( .0#1*)(-.0-(!"#;)%30&"#(q(-"(30+8(5m8( EA2(>63-(3)**/#'(+"6(0#(018(-.0-A3(0**(+"6(')-4(T.)#(E(1"(-.)(3-"%+(/-A3('"-(-"(<)(/#1)9)#1)#-("$(-.)(018(<)!063)(EA2("6-("$(<63/‐#)33( /$( 9)"9*)(1"#A-( -%63-(2)4(N#1( /#(0( 320**( -",#8(-.)+(B#",(-.0-A3(-%6)4
I try to make sure that I write
about all the businesses here, not just the ones
that advertise with me.
—David Boraks
`d
CHAPTER CHAPTER 8
GIFTS AND FREEBIESKey Takeaways:
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Tracy Record, West Seattle Blog
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Kat Powers, Wicked LocalV-#',/&(/&'#/&$"'#&$(")#&0'&5+&%&
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If you go write a story about the new gym, you are not allowed to accept a six-month membership.
—Kat Powers
`e
CHAPTER 9
ADVOCACY
Key Takeaways:
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Paul Bass, New Haven IndependentO&-#-+&#*&,*0&#'*&$H
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Tracy Record, West Seattle BlogWhat to do when asked for advice
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We get asked for advice. My husband might be sitting in the corner covering a community or-ganization meet-ing and a person asking a ques-tion turns to him and says, “What would you guys ad-vise us to do?”
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E(i#1(/-($03!/#0&#'(-.0-(0(*"-("$(9)"9*)(*""B(0-(2)(*/B)(EA2(0(390!)(0*/)#(,.)#( E( 30+( -.0-4(F5$(!"6%3)(,)A%)('"##0( -0B)( 0( 9"3/&"#( 0#1( -)**( +"6( ,.0-( ,)( -./#B(3."6*1( <)( 1"#)( /#( "6%( #)/'.<"%.""1v( =./3( /3( "6%(#)/'.<"%.""18(1022/-vH
Lance Knobel, BerkeleysideW0$?#$"#9/*,%-$"-#69796#%,0&
J"3-( "$(2+( !0%))%(,03( /#( @6%"9)4( E( 39)#-( +)0%3( /#(V"#1"#8(3"(EA2(;)%+(!"2$"%-0<*)(,/-.(-.)(#"&"#(-.0-(0#(06-."%/-0&;)(909)%(!0#(.0;)(0(!*)0%(9"/#-("$(;/),4(
=.)(L60%1/0#(#),3(90')3(,/**(099%"0!.(0(3-"%+(0<"6-(-.)( ="%+( <61')-( 0##"6#!)2)#-( /#( 0( 1/Y)%)#-( ,0+($%"2( -.)( =)*)'%09.4( =.)%)A3( 0#( /#.)%)#-( </03( -.)%)(that the editors and reporters and I think -.)( %)01)%3( 0%)( !"2$"%-0<*)( ,/-.4( U0+(G"3)#A3(,"%B("#(F-.)(;/),($%"2(#",.)%)H(%)3"#0-)3( ;)%+( 3-%"#'*+( $"%( 2)4( EA2( ;)%+(.099+(-"(<)(-.)(;/),($%"2(3"2),.)%)4
T)(,"%B(;)%+(.0%1(-"(<)($0/%(0#1(-"(9%)3)#-(0**(9"/#-3("$( ;/),4( S6-( E( -./#B( -.)%)( /3( 0( %""-( 9%)3629&"#( 0-(S)%B)*)+3/1)( -.0-(!.0#')( /3#A-(#)!)330%/*+(<018( -.0-()!"#"2/!( 0!&;/-+( /3( 9%"<0<*+( #)!)330%+( 0#1( '""14(=.)3)(20+(3"6#1(*/B)(2"-.)%.""1(0#1(099*)(9/)(q(<6-(/#(S)%B)*)+8(-./3(96-3(63(;)%+(!*)0%*+(/#("#)(!029v(
N#1(-.0-A3(i#)4
E#(-.)(%6#69(-"(-.)(]";)2‐<)%()*)!-/"#8(,)(1/1(9/)!)3(on each of the local propo‐3/-/"#38(0#1(,)(1/1#A-(-0B)(0( ;/),( q( -.)%)( ,03#A-( 0(S)%B)*)+3/1)( )1/-"%/0*4(T)(%0#(9/)!)3(9%)3)#-/#'(<"-.(3/1)3("$(-.)(0%'62)#-8(0#1(9)"9*)( "#( <"-.( 3/1)3( 30/1(-.0-( ,03( ;)%+( .)*9$6*( 0#1(
63)$6*4( S6-( -.)%)A3( #"( 1"6<-( /#( 2+( 2/#1( -.0-( /$(+"6(%)01(S)%B)*)+3/1)(%)'6*0%*+(+"6A**($/#1(-.0-(,)(1"#A-(-./#B(1);)*"9)%3(0%)(#)!)330%/*+();/*4( E(1"#A-(-./#B(,)(#))1(-"()#'0')(/#(0(3-%6''*)(0'0/#3-(.0;‐/#'( 0( </03( -",0%13( 0( .)0*-.+( <63/#)33( !"226#/-+(/#(S)%B)*)+4
E( -./#B( -.)%)A3( 0( '""1( -%01/&"#( /#( >"6%#0*/32( "$(#),3909)%3( <)/#'( !/;/!( /#3&-6&"#3( 0#1( 9*0+/#'( 0#(/29"%-0#-(!/;/!(%"*)4(N#1(/#("6%(",#(&#+8(&#+(,0+(,)(,"6*1(*/B)(-"(9*0+(-.0-(B/#1("$(9"3/&;)(%"*)(03(,)**4(E$(,)(!0#(1"(0#+-./#'(-"(20B)(=)*)'%09.(N;)#6)( *)33(!%099+8( E(1"#A-(3))(-.0-(03(0<0#1"#/#'("6%(9"3/&"#(0<";)(-.)($%0+4( E(3))(-.0-(03(,)A;)(1"#)(3"2)-./#'('%)0-($"%(-.)(!/-+(,)(*/;)(0#1(,"%B(/#4
Barry Parr, CoastsiderL$H9")#'-%,")#*,'9(,"'
EA;)(-0B)#(3"2)(;)%+(3-%"#'(9"3/&"#3("#(3"2)(9%)O+(9"*0%/P/#'( -"9/!34(T)( 1/1( 0( *"-( "$( %)9"%&#'( 0%"6#1(0(</**( !0**)1(NS([gg[4( E-A3( ;)%+( !"29*/!0-)18(<6-()3‐
3)#&0**+( /-( ,03( 0( 39)!/0*( </**( -.0-(,"6*1( 0**",( -.)( !/-+( "$( r0*$(J""#(S0+( -"( 3639)#1( 0**( )#;/%"#2)#-0*(%)'6*0&"#3("#(0(90%&!6*0%(90%!)*("$(*0#1( -.)+A1( <))#( 36)1( ";)%4( E-( ,03(."%%/<*)8(0#1(E(,03(9%)O+(,/-.)%/#'(
0<"6-(/-4(=.)%)(.0;)(<))#(0(!"69*)("$(/336)3(*/B)(-.0-4(V0#1(63)(/336)3(-)#1(-"(<)(9%)O+(9"*0%/P/#'(0#+,0+("6-( .)%)4( @;)#( >63-( %)9"%&#'( "#( -.)2( ')#)%0**+(,/-."6-(-0B/#'(0(9"3/&"#8(/-A3(0(2/#)i)*14
Mike Orren, Pegasus NewsI+&"#*96H9")#2*#$X&%#$#3,)#N&6,/&'#"&5'
=./3( <0%(,03( /#( 0( B/#1("$( 1",#-%"11)#( 0%)08( 0#1( /-(.01(0!-60**+(1"#)(0(*"-(-"(/29%";)(-.)(#)/'.<"%.""14(K"( /20'/#)(-./3(<0%( -.0-A3(<))#(-.)%)( $"%(i;)(+)0%38(0#1(0('6+(2";)3(/#-"(-.)(#)/'.<"%.""1(0#1(1)!/1)3(-.0-(.)(1")3#A-(*/B)(-.0-(-.)+(20B)(#"/3)4(r)(3-0%-)1('"/#'(0M)%(-.)28(!0**/#'(-.)(9"*/!)8("M)#(,/-.(#"/3)Q"%1/#0#!)(!*0/234(@;)%+("99"%-6#/-+(.)('"-(.)(,"6*1(3/-("6-("#(./3(9"%!.(,/-.(0(*/O*)(3"6#1(2)-)%(0#1(,0/-($"%(-.)(1)!/<)*(-"('"(";)%8(-.)#(%)!"%1(/-(0#1(')-(-.)(!"934(E-(,03(0(</'(!"#-%";)%3+(,/-.("6%(63)%34
It’s clear they feel that you’re
something different from that objective
person sitting in the corner who
parachuted in with a notebook. They
feel more like you’re there with them.
—Tracy Record
I’m very happy to be the view from
somewhere.
—Lance Knobel
`g
r)(,"6*1(9"3-("#("6%(3/-)($%)76)#-*+8(30+/#'(/-(1")3#A-(20O)%(-.0-( E(!02)(0M)%,0%13("%(-.0-(-.)+A;)(1"#)('""1(-./#'3($"%(-.)(#)/'.<"%.""18(-.)(*0,A3(-.)(*0,4(]"(20O)%(,.0-8(+"6(.0;)(-"($"**",(-.)(*0,4
T)('"-(,/#1("$(-.)($0!-(-.0-(-./3('6+(1/1(#"-(3!""9(0M)%( ./3( 1"'4( K"( ,)( 3)#-( 0( 3-0Y)%( "6-( 0#1( 3-0B)1("6-(./3(."63)(6#&*(,)('"-(;/1)"("$(./2(#"-(3!""9/#'(0M)%(./3(1"'4
=./3(,03("#)(,.)%)("6%(!"226#/-+(,03(";)%,.)*2‐/#'*+( <)./#1( 63( <6-( -.)%)( ,)%)( 0( $),( 9)"9*)( -.0-(1/1#A-( */B)(63(-0B/#'(36!.(0#(01;"!0!+(%"*)4(J"3-("$("6%(63)%3(,)%)(>63-(-.%/**)14
r)(*)M(-.)(#)/'.<"%.""1(3."%-*+(0M)%(-.0-4
Andrew Huff, Gaper’s BlockL$H9")#,2%#62&'#B%,/#-+&&H0?
T)($"**",(2"%)(/#(-.)(*/#)("$(-.)(0*-)%#0&;)(,))B*+4(There are a ton of causes that we picked up, like 01;"!0&#'( $"%( $0%2)%A3( 20%B)-3( 0#1( 0'0/#3-( $""1(1)3)%-34( 56%( 9"*/&!0*( )1/-"%A3( %)*0&;)*+( 9%"Q*0<"%8(0#1(.)A3(201)( /-(0('"0*(-"(<)(03(3699"%&;)(03(9"3‐3/<*)("$(?./!0'"(96<*/!(3!.""*(-)0!.)%34(=./#'3(0*"#'(-."3)(*/#)34(5#(-.)("-.)%(.0#18(,)('"("6-("$("6%(,0+(-"(0;"/1()#1"%3/#'(9"*/&!0*(!0#1/10-)34
Glenn Burkins, Qcitymetro.,/&(/&'#%&*,%(")#$"3#,*9"9")#6$"#/9;
56%( 3!.""*( <"0%1( %)!)#-*+(;"-)1(-"(20B)(J0%&#(V6-.)%(m/#'(Z0+(0(3#",(20B)69(10+4(N#1( -.)( *"!0*( ]NN?D( !0**)1($"%(0(3-61)#-(<"+!"O(0#1(0#()!"#"2/!(<"+!"O(0'0/#3-(-.)(!/-+4( =.)+( !0**)1( ?.0%*"O)(0( %0!/3-( <03&"#4( E( !";)%)1(those stories, and then I did 0(!"*62#(30+/#'(-.)(?.0%*"O)(E(B#",(/3(#"-(0(%0!/3-(<03&"#4
It occurred to me as I sat down to write that column,
-.0-(-.0-(,"6*1(#"-(.099)#(/#(0(#),3909)%4(E$(E(,)%)(0( %)9"%-)%( ,%/-/#'( -.0-( 3-"%+8( E( ,"6*1( #"-( !"2)(<0!B(0#1("9/#)4(E$(E(!"6*1(0$$"%1(-"(.0;)(0(%)9"%-)%('"("6-(0#1(!";)%(-.0-(3-"%+(0#1(-.)#(2)(03(-.)()1/‐-"%( 1"( 0( !"22)#-0%+( "%(,.0-);)%8( -.0-(,"6*1(<)(9)%$)!-4(=.0-A3(2+(1%)028(<6-(6#-/*(E(')-(-.)%)8(EA2(#"-('"##0(<)0-(2+3)*$(69()R!)33/;)*+(";)%(#)!)3‐3/-+4(E(#))1)1(-"(!";)%(-.0-(3-"%+8(0#1(E($)*-(E(#))1)1(-"(,%/-)(-.0-(!"22)#-0%+4
K"( /#( -./3( ,0+( ,)( 0%)( 1/Y)%)#-( s$%"2( 0( -%01/&"#0*(#),3("%'0#/P0&"#t4(S+(#)!)33/-+4(T)(1"#A-(.0;)(-.)(i#0#!)3( 0#1( %)3"6%!)3( -"( !"#3-%6!-( 0**( -.)( *0+)%3(#)!)330%+(-"(0;"/1(-.0-(B/#1("$(!"#p/!-4
Steve Buttry, Journal Register Company V''2&'#,B#,N1&6(79-?#%&/$9"#2"'&Q0&3
F59/#/"#H( 0#1( F"<>)!&;/-+H(#);)%(099)0%(/#(-.)(KDU(?"1)("$( @-./!34( E-A3( 0*,0+3( <))#(5m( $"%( 3"2)( >"6%#0*/3-3( -"(.0;)("9/#/"#3(0#1(-"()R9%)33(-.)24( C"6( B#",8( ,)( .0;)(!"*62#34( N#1( -.)%)( 0%)( 0*‐-)%#0-/;)( 96<*/!0-/"#3( -.0-(0%)(1"/#'(>"6%#0*/32(/#(-.)/%(",#( %/'.-( -.0-( $"**",( 0( 1/$‐$)%)#-(%)9"%&#'(3-0#10%1(/#(terms of voice and perspec‐&;)4(N#1(<*"''/#'(!"#)3(/#(-.0-(;)/#4
X/%3-("$(0**8( -.)(#"-/"#(-.0-(3"2)<"1+(#))13( -"(<)("<>)!-/;)( 0#1( !"29*)-)*+( 1)-0!.)1( /3( 3"2)-./#'(-.0-(.03(#);)%(<))#(3)--*)14(=.0-A3(0#( /336)( -.0-A3(0*,0+3( <))#( ,/-.( 634(T)A%)( >63-( 3))/#'( -.)( *0-)3-(,%/#B*)3("$(/-8(0#1(>"6%#0*/3-3(0%)('"/#'(-"(1/30'%))(0<"6-(/-4
E(-./#B(90%-("$(-./3(1/3!633/"#(#))13(-"(<)\(0%)(-.)%)(!"##)!-/"#3(-.0-('"($6%-.)%(-.0#("9/#/"#3^(S)!063)("#)("$(-."3)(B)+(9"/#-3(/#(-.)(KDU(!"1)(/3(-"(0!-(/#‐1)9)#1)#-*+4(J"3-("$(-.)()*0<"%0-/"#("#(-.0-(/#(-.)(KDU(!"1)(/3(0<"6-(/#1)9)#1)#!)(,/-.(01;)%-/3)%34(E(-./#B(-.0-("#)("$(-.)(</'(1)<0-)3(,)(#))1(-"(.0;)(
If we can do anything to make
Telegraph Avenue less crappy, I
don’t see that as abandoning our
position above the fray. I see that as we’ve done some-
thing great for the city we live and
work in.
—Lance Knobel
I’m not gonna beat myself up exces-sively over neces-sity. I needed to cover that story, and I felt I needed to write that com-mentary.
L*)##(S6%B/#3
ah
$"%(<)O)%(1)2"!%0!+( /#(2+(!"226#/-+4( E-( /3(#"-( -"(01;"!0-)($"%(-./3("%(-.0-("%(-.)("-.)%(-./#'4
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=.0-( 96-3(2)( /#( -.)( ;)%+(,)/%1(9"3/&"#( "$( <)/#'( /#( 2))&#'3(,.)%)( E( 3"6#1( */B)( -.)( "*1( $0%-4((K"8(#"8( E( !0#A-(.0;)(0(96<*/!( */$)(%)9"%-)%8(,."(!";)%3(!/-+('";)%#‐2)#-8( 01;"!0&#'( $"%( !"**)!&;)(<0%'0/#/#'(/#(T/3!"#3/#4(N(+"6#'(man wrote a column I spiked that 1/1( >63-( -.0-4( T)( -0*B)1( 0<"6-(/-\(,.0-( /3( +"6%(<)3-( %"*)( /#( -./3(!"226#/-+8( 0#1( /3( /-( 03( <)/#'(0#( 01;"!0-)( $"%( !"**)!&;)( <0%‐'0/#/#'( /#(T/3!"#3/#8( ,.)%)( ./3(90%)#-3(0%)(96<*/!()29*"+))3^
/3( 0<"6-( -./3(76)3-/"#("$( /#1)9)#1)#!)4(N%)( -.)%)(lines we need to watch and not cross while still al‐*",/#'(q(0#1(/#(2+(;/),()#!"6%0'/#'(q(9)"9*)(1"(%)!"'#/P)(-.0-(,)(0%)(.620#8(,)(1"(.0;)(>61'2)#-(and perspective, and that can add value to our >"6%#0*/32(/$(,)(63)(/-(!"%%)!-*+4
Tom Warhover, Columbia MissourianT&B%$/9")#-+&#K2&'(,"'
N(#),3909)%(.03(0*,0+3(<))#8();)#(,.)#(/-(1")3#A-(012/-(/-8(0(90%-/!/90#-(/#(-.)(*/$)("$(-.)(!"226#/-+(/-(3)%;)34(K"(-.)()R-)#-(-"(,./!.(+"6(#"-("#*+(012/-(-.0-( <6-( )2<%0!)( /-( 20B)3( +"6%( #),3909)%( <)-‐-)%8( 9)%/"14( =.)( 76)3-/"#( /3( #"-(,.)-.)%8( <6-( .",(q(.",(1"(,)( <)!"2)( 0( <)--)%( 90%-/!/90#-( /#( "6%(!"226#/-+^
N#1( 3"( EA;)( *"#'( 0'"( 9033)1( -.0-( G6</!"#4( K"( -.)(76)3&"#3( 0%)( 2"%)( */B)8( ,.0-( 1")3( )#'0')2)#-(2)0#^( N#1( .",( 1"( ,)( */3-)#( <)O)%^( N3( "99"3)1(-"(01;"!0!+4(J+(%"*)(03(0#(01;"!0-)( /3(-"(01;"!0-)(
My role as an advocate is to advocate forbetter democracy in my community. It is not to advocate for this or that or the other thing.
Tom Warhover
a[
CHAPTER 10
CORRECTIONS AND REVISIONS
Liz George, BaristanetD,//&"-&%'#Y"3#6,%%&6(,"'
=.)%)A3(0#(6#1)%3-0#1/#'(-.0-(,)A%)(')n#'(-.)2(-.)(3-"%+(03(/-(.099)#3(/#(3"2)(!03)38(0#1(/-(20+(!.0#')4
=+9/!0**+(-.)(9)"9*)(,."(i#1(-.)(!"%%)!&"#3(0%)(-.)(!"22)#-)%34( =.)+A%)( ;)%+( '""1( -.0-( ,0+8( -.)+A%)(-.)( <)3-( !"9+( )1/-"%3( 0%"6#14( K"( ,/-.( 3-69/1( 3-6Y(*/B)(0(-+9"(,)A**(>63-(!"%%)!-(/-8(0#1(/#(!"22)#-3(,)(2/'.-(30+8(-.0#B38(/-A3(<))#(!"%%)!-)14
E$(,)(96<*/3.)1(0(3-"%+(0#1( /-( -6%#3("6-(,)('"-( -.)(3-%))-(,%"#'8(,)A**(>63-(1"(0(3-%/B)Q-.%"6'.8(0#1(96-(-.)(!"%%)!-(3-%))-(%/'.-(0M)%(/-4(K"(/-A3(-%0#390%)#-(,)(201)(0(2/3-0B)4(E$(/-A3(3"2)-./#'(-.0-A3(<))#(69($"%(0(,./*)(0#1(/-A3(2"%)(/#;"*;)18(,)A**(96-(3"2)-./#'(-.0-( 30+38( +"6( B#",8( F6910-)1H( q( ,)A;)( *)0%#)1(-.0-( -./3( .03(.099)#)14( ( S6-( /$(,)( >63-(201)(0(</'(
)%%"%8(,)A**(<)(0(*/O*)(2"%)(!"#-%/-)(0<"6-(/-(0#1(96-(/-(/#(-.)%)(03(0($6**(!"%%)!&"#4
Kat Powers, Wicked LocalA*B%,"-#$N,2-#6+$")&'
J+( -./#'( .03( 0*,0+3( <))#( -%0#390%)#!+4( E$( 0( 9"3-(.03( <))#( !.0#')18( #"-)( -.0-( /-( .03( <))#( !.0#')14(EA2(9)%3"#0**+(0($0#("$(-.)(3-%/B)Q-.%"6'.(099%"0!.(q(3-%/B)( -.%"6'.( -.)( /#$"%20&"#(0#1(96-( 0(#"-)( /#(-.0-(/#$"%20&"#(.03(<))#(!.0#')14(=0!B/#'(/-(1",#(0-(-.)(<"O"2(3))23(-"(<)(099%"9%/0-)4
E$( +"6( -0B)( 3-6Y( 1",#8( +"6( -)**( 9)"9*)( +"6( -""B( /-(1",#4(E("#!)(9"3-)1(3"2)-./#'(2)0#(-.0-(E(-."6'.-(,03( 20B/#'( $6#( "$( 0#"-.)%( 96<*/!0&"#4( T.)#( E(%)%)01( /-( E(,038( */B)8(,.0-(,03( E(-./#B/#'^( E(,03( >63-(/#(0(<01(2""1(0#1(-0B/#'(/-("6-("#(-.)(,"%*14(N#1(E(-""B(-.)(9"3-(1",#4(S6-(E(9"3-)1(0#"-.)%(#"-)(0#1(
Key Takeaways:
!"N4)("&"+-$13",+").,-)."8$+-T892',%&7$(<"0$+-"+,-)+"0&=)"&(")]$1-"-$"($-)"-4)"%4&(5):
!" ?,-)").,-$1+"8'&%)")11$1+",(-$"-41))"1$954"%&-)5$1,)+"B-4$954"-4)+)".,+7(%7$(+"%&("2)"4&1."-$".1&*C_
!" E&R$1"+92+-&(7@)")11$1+<"0,+>9$-&7$(+"&(."A&%-9&'"0,+-&=)+"&1)"/M).",("-4)"+-$13"&(."($-).",("&"%$11)%7$("($7%):
!" E,($1")11$1+"&1)"$D)("%$11)%-)."@,&"+-1,=)-41$954:
!" ;1,@,&'"-38$+"&1)"9+9&''3"%$11)%-)."*,-4$9-"($7%):
!" "?$0)"+,-)+"&1)"2)5,((,(5"-$"81$@,.)"N,=,8).,&T+-3')"F4,+-$13G"$1"F1)@,+,$(+G"A)&-91)+"-4&-"')-"1)&.)1+"-1&%="&''"%4&(5)+"0&.)"-$"&"+-$13"&D)1",-+",(,7&'"892',%&7$(:
!" E$+-"+,-)+"*$(H-"-&=)".$*("&"*4$')"+-$13"$1"8$+-"&D)1",-H+"892',+4).")M%)8-",("-4)"1&1)+-"$A"%,1%90+-&(%)+<"&(."&(3"+9%4"F9(892',+4,(5G"%&''+"A$1"&(")M8'&(&7$("-$"1)&.)1+:
a_
E( 30/18( FE( 9"3-)1( 0( %0#-( -.0-(,03( %)0**+( /220-6%)8( E(3."6*1#A-(.0;)(1"#)(/-(<)!063)(E(,03(20B/#'($6#("$(0(%)9"%-)%(0#1(/-(!"6*1(<)(!"#3-%6)1(03(20B/#'($6#("$(0(!"226#/-+8(0#1(E(,"6*1(#);)%(1"(-.0-4H
Mike Orren, Pegasus News<$H+$")&'=#N2-#3,"4-#*200#'-,%9&'#3,5"
=.)(2"3-( $%)76)#-( -./#'( -.0-( '"-( <%"6'.-( -"(2)( 03(0#()-./!0*(76)3&"#("%(760#10%+( $%"2(3-0Y(,038(.)+8(,)A;)('"-(-./3(9)%3"#(-.0-(,0#-3(-./3(-./#'(-"('"(0,0+4
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Andrew Chavez, the109/Schieffer School of Journalism!2-,/$(6#%&79'9,"#-%$6H9")
s@;)%+( 3-"%+( 0-( -.)[hg( .03( 0( -0<( $"%( %);)0*/#'( 0#+(0#1(0**(!.0#')3("%(%);/3/"#3(201)(-"(-.)(3-"%+(3/#!)(/-(,03(i%3-(96<*/3.)14t
T)(.01(0(3-"%+(0<"6-(0(*0<+%/#-.(.)%)4(E-(.03(0(;)%+(spiritual component, one of the students had inter‐;/),)1(0(,"20#(,."(.01(0(D.Z(/#(-.)(i)*18(,."($)*-(3.)(,03(2/376"-)14(K"(,)(201)(-.0-(!"%%)!&"#8(0#1(in that case we linked to the revision that showed ,.0-(,03(!"%%)!-)14
5#)("$(-.)(-./#'3(,)A%)(-0*B/#'(0<"6-(/3(.",(,)(!0#(20B)( <)O)%( 63)( "$( -.0-( 3+3-)24( E-A3( -""( "<3!6%)(
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Tom Warhover, Columbia Missourian<$H	-#$#6,/*&((,"
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a`
CHAPTER 11
ETHICS POLICIES
Scott Lewis, Voice of San DiegoI%9Q&"#*,096?#6$"#H&&*#9-#60&$%
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T)( ,)%)( 9%"61( "$( -.0-4( N3( 0( #"#9%"i-8( ch[j!kj`k8(,)A%)( #"-( %)76/%)1( -"( 1/3!*"3)( 0**( "$( "6%( /#1/;/160*(1"#"%38(<6-(,)(0*3"(,0#-(-"4(E(03B)1(9)"9*)(0-(J/##)‐3"-0(D6<*/!(G01/"(,.0-(-.)/%(9"*/!+(,03("#(-./#'3(*/B)(0#"#+2"63(1"#"%3(q(-.0-A3(0(-"6'.("#)4(E-A3()760**+(-"6'.($"%(?.6!B(V),/3(0-(-.)(E#;)3&'0&;)(G)9"%&#'(T"%B3."9(-"(#0/*(1",#4((r)(9%)$)%3(-%0#390%)#!+4(5#(-.)("-.)%(.0#18(3"2)(</'(1"#"%3(1"#A-(,0#-(-"(')-(3"*/!/-)1(q(-.)+(1"#A-(,0#-(-"(<)(<"-.)%)14(N#1(EA2(#"-(,/**/#'(-"(-6%#(1",#(_h('%0#1($"%(3"2)-./#'(*/B)(-.0-4(K"(/-A3(0(-"6'.(76)3&"#4
David Boraks, Davidson NewsG'9")#*&%',"$0#123)/&"-
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Tracy Record, West Seattle Blog:;*0$9"#3&69'9,"'#$'#/26+#$'#*,''9N0&
E(B))9(30+/#'(E(,"6*1(3"(*";)(-"(,%/-)(1",#(0(*"-("$(-.)(-./#'3(-.0-(E(,/#1(69()R9*0/#/#'(-"(9)"9*)(q(*/B)8(,)(,/**(!"2)(-"(+"6%(<0#76)-8(<6-(,)(!0#A-()0-(0#1(,)( !0#A-( 1%/#B8( <6-( -.0#B( +"6( ;)%+( 26!.4( 5%8( ,)(,"#A-( 3.",( 3639)!-3A( $0!)34( S6-( -.)%)A3( <))#( #"(&2)4(=.)%)A3(<0%)*+()#"6'.(&2)(-"(<%)0-.)8(-"()0-8(-"(')-(/#!"2)(-0R)3(1"#)4
E( -./#B( -.0-( /$( +"6( !"2<)1( -.%"6'.( "6%( !"22)#-3(";)%( -.)(+)0%38(+"6(,"6*1(9%"<0<*+(i#1(2)(.0;/#'()R9*0/#)1(2"3-( "$( "6%( 9"*/!/)3( 0-( "#)( 9"/#-( "%( 0#‐"-.)%4(S6-(-.)%)(#);)%(3))23(-"(<)(&2)(-"(<)(0<*)(-"(3/-(1",#(0#1(,%/-)(/-(0**(1",#4(E(!0#(90+($%))*0#!)%3(-"( !";)%( 3-"%/)3( 0#1( -0B)(9/!-6%)38( E( !0#A-( %)0**+( 1"(-.0-(-"(%6#(-.)(3/-)($"%(-,"(10+3(3"(E(!0#(3/-(1",#(0#1(,%/-)(1",#(0**("6%(9"*/!/)34
Howard Owens, the BatavianF,#"&&3#B,%#$#5%9Q&"#)293&09"&
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Steve Buttry, Journal Register Company:"6,2%$)	"-&%"$0#39'62''9,"
T)(*/B)(-.)()03+(%6*)3(-.0-(30+(5m8(,)(1"#A-(%6#(-."3)(#02)38("%(,)(%6#(-."3)(#02)3(0#1(*)-A3(*)-(-.)(!./93($0**( ,.)%)( -.)+( 20+4( S6-( 1"#A-( ,)(20B)( >61'2)#-(!0**3( );)%+( 10+( /#( 1)!/1/#'(,.0-( '")3( "#( -.)( ."2)(90')( "%( -.)( $%"#-( 90')^( T)( .0;)( -"( ,)/'.( -./#'38(,)A%)(;)%+(9%"61("$("6%(#),3(>61'2)#-4(K."6*1#A-(,)(.0;)(-.)(39/#)(-"(-0B)("#(3"2)()-./!0*(>61'2)#-3^
E( */B)( .0;/#'( 3"6%!)3( */B)( KDU( "%( D"+#-)%( "%( UQV0<(-.0-( 0%)( /#163-%+( ;"/!)3( 9%";/1/#'( )-./!0*( '6/10#!)($"%( >"6%#0*/3-3( 0#1( $"%( #),3( "%'0#/P0&"#34( S6-( 2+(9)%3"#0*( ;/),( /3( -.0-( "%'0#/P0&"#0*( )-./!3( 9"*/!/)3()R/3-(2"3-*+( -"( >63&$+(i%/#'(9)"9*)4(=.)+A%)(B/#1("$(-.)3)( */3-3( "$( F-."6( 3.0*-( #"-H( 0#1( F20B)( 36%)( +"6(
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!";)%)1(<+( -.)(";)%0**(!"290#+(9"*/!+8(,)(#))1(-"()#!"6%0')(9)"9*)(-"(-0*B(0(*"-(0<"6-(-./#'34(J0#1+(U)#B/#38("6%(3"!/0*(2)1/0(9%"16!)%(0-(=SZ8(.01(3"2)(3"!/0*( 2)1/0( '6/1)*/#)3( -.0-( ,)%)( 69( "#( .)%( <*"'4(
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"#( =,/O)%( +"6A**( <)( i%)1v(=.0-A3(0(!0%/!0-6%)("$(3"2)(of the ethics policies out -.)%)4( S6-( E( -./#B( -.0-( .0;‐/#'( 1/3!633/"#3( 0#1(20B/#'('""1(1)!/3/"#3( /3(2"%)( /2‐9"%-0#-( -.0#( '/;/#'( 9)"9*)(0(*/3-("$(1"3Q0#1Q1"#A-34
Donald Heider, Loyola School of Communications :-+96'#9'#$#*%,6&''
T)(1)i#/-)*+( !"2)( -"( /-( $%"2( -.)( ;/),( -.0-( )-./!3(/3( 0( 9%"!)33( q( /-A3( 2"%)( 76)3&"#3( -.0#( 0#3,)%34(J+()R9)%/)#!)(/#(#),3%""23(,038()-./!0*(1)!/3/"#3(were made when lots of people were involved and -.)%)( ,03( %"<63-( 1/3!633/"#4( @;)%+( 1)!/3/"#( /#( 0(-"6'.(3/-60&"#8(-.)%)A3(0*,0+3(0#"-.)%(3/1)8(0#"-.)%(9)%39)!&;)4(C"6A%)(-%+/#'(-"(20B)(-.)(<)3-(1)!/3/"#(+"6(!0#('/;)#(-.)(/#$"%20‐&"#( +"6( .0;)4( E#( 2+( ",#()R9)%/)#!)8( EA;)($"6#1(-.0-(decisions were made that were less than ethical, or 9""%( 1)!/3/"#38( 0%)( "M)#(201)(<+("#)("%(-,"(9)"9*)(/#( /3"*0&"#4( 5M)#( 6#1)%(1)01*/#)(9%)336%)4(=.0-(%)0**+(!"#;/#!)1(2)8(,.)#(E('"-(/#(-.)(0!01)2+8(-.0-()-./!3( /3(2"%)("$(0(9%"!)334(E-A3(0*2"3-(0(3B/**(3)-(+"6(1);)*"94(N#1( /-(!"2)3($%"2(03B/#'('""1(76)3&"#38(-%+/#'(-"(i#1("6-(/#$"%20&"#8(0#1(-.)#(63/#'(3"2)('6/1)*/#)3(-"(.)*9(+"6(03(+"6(03B(-."3)(76)3&"#34
U"6%#0*/3-3( 0%)( '""1( 0-( 03B/#'( 76)3&"#38( <6-(,.)#(+"6A%)( /#( -.)( 2/11*)( "$( 0( 2)338( /-A3( $6##+( ,.0-()3!09)3( +"64( E#( #),3%""23( -.)%)( 0%)( 0**( 3"%-3( "$(9%)336%)34( T.)#( ,)( i#1( ,.0-( ,)( ,"6*1( !"#3/1)%(*)33(320%-(1)!/3/"#38(.)01Q3!%0-!./#'(1)!/3/"#38(<)‐/#'(201)8(/-A3(6360**+(,.)#(3"2)-./#'(-%6293('""1(3)#3)("%(-.)(0</*/-+(-"(-0*B(-.%"6'.(0(3/-60&"#4
As a nonprofit, 501(c)(3), we’re not
required to disclose all of our individual donors, but we also
want to. On the other hand, some big donors don’t want to get solicited — they
don’t want to be bothered. And I’m not willing to turn down 20 grand for
something like that.
—Scott Lewis
When you’re flying on your own in a competitive business environment, trying to get stuff out there, it’s hard at times, very nerve-wracking, very stressful.
—Howard Owens
You don’t change the news, you
don’t take down something. It
happened!
—Mike Orren
ac
GLENN BURKINS Z69-?/&-%,U6,/L*)##(S6%B/#3(/3(-.)()1/-"%(0#1(96<*/3.)%("$(y!/-+2)-%"4!"2(0#1(y!/-+S%/1)4!"28(-.)("#‐*/#)(#),3(3/-)(0#1(!"290#/"#(<%/10*(3/-)(1)3/'#)1($"%(N$%/!0#QN2)%/!0#3(/#(?.0%*"O)8(]4?4(r)(3)**3(0138(39"#3"%3./93(0#1(<63/#)33(*/3&#'3(-"(3699"%-(-.)(3/-)38()29.03/P/#'(0(3-%"#'(!"##)!&"#(-"(-.)(!"226#/-+4(S)$"%)(*06#!./#'(y!/-+2)-%"4!"2(/#(_hhf8(S6%B/#3(,03(-.)(1)96-+(20#0'/#'()1/-"%(0-(=.)(?.0%*"O)(5<3)%;)%4(r)(0*3"(,"%B)1(03(0(%)9"%-)%($"%(=.)(T0**(K-%))-(U"6%#0*8(=.)(D./*01)*9./0(E#76/%)%(0#1(K-4(D)-)%3<6%'(=/2)34((r)(.03(3)%;)1(03(0#(N$%/!0(!"%%)39"#1)#-8(<63/#)33(%)9"%-)%(0#1(T./-)(r"63)(!"%%)39"#1)#-4(
DAVID BORAKS Davidson News
Z0;/1(S"%0B3(/3($"6#1)%(0#1()1/-"%("$(Z0;/13"#]),34#)-(/#(Z0;/13"#8(]4?48(,./!.(*06#!.)1(/#(_hhd8(0#1(%)!)#-*+()R90#1)1(-"(/#!*61)(?"%#)*/63]),34#)-(!";)%/#'(0(#)0%<+(-",#4(r)(0*3"(/3(0(90%-Q&2)(0##"6#!)%(0#1(%)9"%-)%($"%(96<*/!(%01/"(3-0&"#(TXN@QXJ(/#(?.0%*"O)4(X%"2(_hh[(-"(_hhc8(.)(!";)%)1(-.)(-"9(b4K4(<0#B3($"%(-.)(10/*+(N2)%/!0#(S0#B)%(/#(]),(C"%B4( E#(_hhh8(.)(,03(0(3)#/"%(!"%%)39"#1)#-($"%(-.)("#*/#)(#),3(3)%;/!)(V"!0*S63/#)334!"24(N-( =.)(?.0%*"O)(5<3)%;)%( $%"2([gg`( -"( _hhh8( ./3( 16&)3( /#!*61)1( -)!.( !"*62#/3-8(<63/#)33(,%/-)%(0#1(033/3-0#-($)0-6%)3()1/-"%4(r)(.03(0*3"(,"%B)1(0-(=.)(r0%x"%1(j?"##4k(?"6%0#-(0#1(=.)(?./#0(]),3(/#(=0/9)/l(@1/-"%Q/#Q!./)$("$(=.)(?02<%/1')(jJ0334k(?.%"#/!*)8(0#1(=.)(T0-)%<6%+(j?"##4k(G)96<*/!0#4(
CONTRIBUTORS
PAUL BASS F&5#M$7&"#V"3&*&"3&"-#D06*(S033( /3(-.)()1/-"%("$(]),(r0;)#(E#1)9)#1)#-8(0(!"226#/-+Q1%/;)#("#*/#)(#),3909)%(-.0-(96<*/3.)3(i;)(10+3(0(,))B( $"%(]),(r0;)#8(?"##48( -.0-(.)( *06#!.)1( /#(_hhc4(r)(0*3"(3)%;)3(03(-.)()R)!6&;)(1/%)!-"%("$(-.)(5#*/#)(U"6%#0*/32(D%">)!-8(,./!.(9%"2"-)3(<63/#)33(2"1)*3($"%(#"-Q$"%Q9%"i-(.+9)%*"!0*(>"6%#0*/324((5UD(0*3"(3)%;)3(03(i3!0*(0')#-($"%(0(#62<)%("$( #"#9%"i-( #),3( 3-0%-693( 0#1( .03( *06#!.)1( -.)( o0**)+( E#1)9)#1)#-( K)#&#)*( -"( !";)%( 0(#)0%<+(3)%/)3("$(-",#34((D%/"%(-"(*06#!./#'(]),(r0;)#(E#1)9)#1)#-8(S033(,03(0#(/#;)3&'0&;)(%)9"%-)%(0#1()1/-"%($"%(-.)(]),(r0;)#(N1;"!0-)($"%([c(+)0%34
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SCOTT LEWIS S,96&#,B#.$"#89&),K!"O(V),/3(/3(?@5("$(;"/!)"$30#1/)'"4"%'8("#)("$(-.)()0%*/)3-(#"#Q9%"i-(/#;)3&'0&;)(#),3(3/-)38(,./!.( *06#!.)1( /#( _hhc4( ( E#( 011/&"#( -"(.)01/#'( -.)(,)<3/-)A3( <63/#)338( $6#1%0/3/#'(0#1(20%B)&#'(3-%0-)'/)38(V),/3(0*3"(<*"'3("#(*"!0*(9"*/&!3(/#(-.)(K0#(Z/)'"(0%)04(r)(3-0%-)1(!";)%/#'(-.)(9"*/&!0*(<)0-($"%(;"/!)"$30#1/)'"4"%'(/#(_hhc(0#1(,03(0,0%1)1(<)3-(!"*62#(/#(K0#(Z/)'"(<+(<"-.(-.)(K0#(Z/)'"(D%)33(?*6<(0#1(K0#(Z/)'"(K"!/)-+("$(D%"$)33/"#0*(U"6%#0*/3-3(/#(_hhe4(r/3(9%);/"63*+(,"%B)1(0-(-.)(K0*-(V0B)(?/-+(T))B*+(0#1(K0#(Z/)'"(Z0/*+(=%0#3!%/9-4
HOWARD OWENS The Batavianr",0%1(5,)#3(/3(96<*/3.)%("$(=.)(S0-0;/0#8(0(*"!0*("#*/#)Q"#*+(#),3(3/-)($"%(S0-0;/0(0#1(L)#)3))(?"6#-+(/#(]),(C"%B4(r)(.03(,"%B)1(03(-.)(1/%)!-"%("$(1/'/-0*(96<*/3./#'($"%(L0-)‐r"63)(J)1/0(0#1(3)%;)1(03(-.)(oD("$(E#-)%0!&;)($"%(-.)(S0B)%3i)*1(?0*/$"%#/0#4(5,)#3(.03(<))#(/#(-.)(#),3(/#163-%+($"%(2"%)(-.0#(_h(+)0%34( (T.)#(.)(,03(1/%)!-"%("$(#),(2)1/0($"%(=.)(o)#-6%0(?"6#-+(K-0%8(-.)("%'0#/P0&"#(,"#(-.)(5#*/#)(]),3(N33"!/0&"#A3(L)#)%0*(@R!)**)#!)(N,0%1(/#(_hha4
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TOM WARHOVER Columbia Missourian/Missouri School of Journalism
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