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01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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Page 1: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety
Page 2: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

!"#$%&'(&)*$&!'+,-&.+/01+231&)*$&.$4&5)*06%&'(&7'6+#&8'"93+#0%:&4+%&9$;'9)$,&+3,&490<$3&=>&?6'<&!'%$3=$91&+3,&$,0)$,&=>&@3,9$4&A$91+:&+3,&8+3&?6*+B$9C&&

D)&4+%&,$%013$,&('9&;903)&=>&!+6*$#&E#+9F&+3,&;9',"6$,&'3#03$&=>&@33+&G+"H03I&70%+&!'4+3&+3,&5:0#>&J+94'',C

?";;'9)$,&=>&+&19+3)&(9':&)*$&5)*06%&+3,&5K6$##$36$&03&8'"93+#0%:&L'"3,+2'3C

M&NOPPI&8Q7+=&R&@:$906+3&S30/$9%0)>

T0$4&'3#03$&+3,&'9,$9&*+9,&6';0$%&+)-&www.J‐Lab.org/ethics 

Page 3: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

FOREWORDWhen I commissioned “Rules of the Road,” I knew that entrepreneurial news startups were !"#$%"#&#'()#&%)*+(#),()-./!0*(1/*)22034(56%('%0#-))3()20/*)1(-."%#+(76)3&"#38("6%(90#‐)*/3-3( !.%"#/!*)1(.0%1(1)!/3/"#38(0#1(,)(,0-!.)1(03( 3/-)( $"6#1)%3(&9-")1( -.%"6'.(1/:!6*-(1)!/3/"#3(/#;"*;/#'(363-0/#0</*/-+8(9%/;0!+(0#1(90%&!/90&"#4

=.)(-%6-.(/38(3-0#10%1(>"6%#0*/3&!(?"1)3("$(@-./!3(1"#A-(01)760-)*+(011%)33(3"2)("$(-.)(!.0*‐*)#')3(#),3(3-0%-693(0%)($0!/#'(03(-.)+(,"%B(/#(!"226#/&)3(!"29%/3)1("$(%)01)%38(1"#"%38(01;)%&3)%3(0#1(!"29)&-"%34(C"6A**(3))(#"-./#'(/#(-./3(<""B*)-8($"%(/#3-0#!)8(0<"6-(9*0'/0%/328(3-0'/#'(#),3();)#-38("%(D."-"3."99/#'(/20')34

E#3-)018()-./!0*(>61'2)#-3(0%)(0%/3/#'(3)%)#1/9/-"63*+8(')#)%0**+(/#$"%2)1(<+(0#()-."3(-"(1"(*)33(.0%24(=.)3)(FG6*)3("$(-.)(G"01H(0%)(;)%+(26!.(0(,"%B(/#(9%"'%)338(3.09)1(<+(0(#),3(landscape in which: 

I( =.)(-.%)3."*1($"%(#),3(/3(*",)%4((J/31)2)0#"%38(#"-(>63-($)*"#/)38(!"#3&-6-)(#),34I( K-"%/)3(6#%0;)*(/#(%)0*(&2)4(@1/-"%3(9"3-(6910-)3(03(-.)+(!"2)(/#(%0-.)%(-.0#(,0/-(

$"%(0($6**+(<0B)1(3-"%+4I(FL""'*)(>6/!)H(20B)3(2/!%"(#),3(.0;)(0(20!%"(0M)%*/$)4I( @-./!0*(1)!/3/"#3(0%)(03("9)#(-"(!"226#/-+($))1<0!B(03(-.)(3-"%/)3(-.)23)*;)34I( NO0!.2)#-(-"(-.)(!"226#/-+(/3(;0*6)1(2"%)(-.0#(1/39033/"#0-)(1)-0!.2)#-4

=.)('""1(#),3(/3(-.0-(-.)(/#-)%#0*(!"29033)3("$(#),(3/-)($"6#1)%3(0%)(,"%B/#'(,)**4(=.)%)(/3(0(#"-0<*)(*0!B("$(0%%"'0#!)4(E#1))18(20#+(3/-)($"6#1)%3(0!-60**+(1%0,(2"%)(3-%/#')#-(%6*)3($"%(<).0;/"%(-.0#(-%01/&"#0*(#),3("%'0#/P0&"#3(1"4(J0#+8($"%(/#3-0#!)8(/#3/3-("#(2"1)%0&#'(!"22)#-3(<)$"%)(96<*/!0&"#(%0-.)%(-.0#(0**",(0#+(6#!/;/*(1/3!"6%3)(-"(9)99)%(-.)/%(3/-)34((N**(,%)3-*)(,/-.(!"29)&&;)(9%)336%)3(";)%(9"*/!)Q<*"O)%(%)9"%-38($6**+(B#",/#'(-.0-(0#(0%%)3-(1")3(#"-(0(!"#;/!&"#(20B)4

K/-)()1/-"%3(/#-)%;/),)1(.0;)(')#)%"63*+(3.0%)1()0%*+(2/3-0B)3(-.0-(/#$"%2)1(*0-)%(9"*/!/)34

K!"O(G"3)#<)%'(1/1(0#()R!)**)#-(>"<("$(1/3&**/#'(B)+(-0B)0,0+34(S6-(-.)+(0%)(#"-(.0%1(0#1($03-(%6*)34(=.)+(0%)(/#-)#1)1(-"(.)*9(3-0%-69(#),3(3/-)3(!.0%-(0(%)39"#3/<*)(!"6%3)4((T)(/#;/-)(+"6(-"(90%&!/90-)( /#(-.)(!"#;)%30&"#4(D*)03)('"(-"(,,,4UQV0<4"%'W)-./!3(-"(011(+"6%(9%"<*)2(0#1(3"*6&"#4

T)()39)!/0**+( -.0#B( -.)( @-./!3( 0#1( @R!)**)#!)( /#( U"6%#0*/32( X"6#10&"#8(,./!.(201)( -./3('6/1)(9"33/<*)4(

U0#(K!.0Y)%UQV0<(@R)!6&;)(Z/%)!-"%(

Page 4: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

“THE RISE OF A NEW WAVE OF INDEPENDENT LOCAL NEWS WEBSITES

HAS SEEDED JOURNALISM’S ETHICAL MINEFIELD

WITH A VARIETY OF NOVEL PITFALLS.”

—SCOTT ROSENBERG

Page 5: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

TABLE OF CONTENTS

=0B)0,0+3 4

E#-%"16!&"# 6

?.09-)%([\(T.0-A3(]),3^ 9

?.09-)%(_\(D"*/!)(G)9"%-3 11

?.09-)%(`\(D%/;0!+ 16

?.09-)%(a\(b3/#'(K"!/0*(J)1/0 20

?.09-)%(c\(?"226#/-+(?"#-%/<6&"#3 23

?.09-)%(d\(?"22)#-3(0#1(N#"#+2/-+ 26

?.09-)%(e\(S63/#)33(0#1(N1;)%&3/#' 31

?.09-)%(f\(L/M3(0#1(X%))</)3 36

?.09-)%(g\(N1;"!0!+ 37

?.09-)%([h\(?"%%)!&"#3(0#1(G);/3/"#3 41

?.09-)%([[\(@-./!3(D"*/!/)3 43

?"#-%/<6-"%3 45

Page 6: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

COMMENTS AND ANONYMITY

KEY TAKEAWAYS

WHAT’S NEWS

PRIVACY

POLICE REPORTS

USING SOCIAL MEDIA

I( V"!0*(#),3(3/-)3(1)i#)(#),3(2"%)(<%"01*+(-.0#(*0%')%(#),3("%'0#/P0&"#3(( (( 0#1(96<*/3.(/-)23(0#1(3-"%/)3(-.0-(-%01/&"#0*(#),3%""23(2/'.-(9033("#4

I( =.)(!*"3)%(0(#),3(3/-)(/3(-"(/-3(!"226#/-+8(-.)(2"%)(/-3(3-"%+(!."/!)3(0%)(( (( */B)*+(-"(<)(76)3&"#)14

I( K-0#10%13(;0%+(,/1)*+8(<6-(2"3-(3/-)3(1%0,(3"2)(3"%-("$(*/#)(0-(9"3&#'(( (( 20#+("$(-.)(#02)3(j0#1(9."-"3k(/#(9"*/!)(%)9"%-34

I( =.)(*/#)(/3("M)#(<03)1("#(3);)%/-+("$(-.)(/#!/1)#-("%(!.0%')4(J"3-(3/-)3(30+(((( -.)+(0*3"("2/-(-.)(#02)3("$(2/#"%34

I( K"2)(-%+(-"(%)9"%-("#*+("#(F96<*/!(i'6%)38H(<6-(-.0-A3(0(1/:!6*-(1/3&#!&"#(((( -"(1%0,4

I( K"2)(3/-)3(30+(-.)+(,"#A-(96<*/3.(0(#02)(6#*)33(-.)+(!0#(!"22/-(-"(( (( $"**",/#'(-.)(!03)A3(9%"'%)33(0#1(1/39"3/&"#4

I( N($),(3/-)3(9"3-(,.0-);)%(/#$"%20&"#(-.)(9"*/!)(9%";/1)8(/#($6**(j03(1"(( (( 3"2)(*0%')%(*"!0*(#),3("%'0#/P0&"#3k4

I( L""'*)(0#1(3)0%!.(2)0#(0#+(%)9"%-(!0#($"**",(3"2)"#)($"%);)%l("#)(( (( !"290#+A3(F36#3)-H(9"*/!+(1)*)-)3(0**(9"*/!)(/-)23(0M)%(3/R(2"#-.34

I( b3)("$(/#$"%20&"#(63)%3(9%";/1)(-"(+"6%(3/-)(/3(*/2/-)1(<"-.(<+(*0,(0#1(<+(( (( +"6%(",#(9%/;0!+(9"*/!+(0#1(-)%23("$(63)4(S)(!0%)$6*(.",(+"6(63)(/-4

I( =.)(!*"3)%(0(#),3("6-*)-(/3(-"(-.)(!"226#/-+(/-(!";)%38(0#1(-.)(320**)%(( (( -.0-(!"226#/-+(/38(-.)(2"%)(*/B)*+(/-(/3(-.0-(%)01)%3(,/**(%)!"'#/P)(0($0!)8(0(((( #02)8("%(0(*/!)#3)(9*0-)4(m))9(-.0-(/#(2/#1(/#(!";)%0')("$(!%/2)38(0!!/1)#-3((( 0#1(3/2/*0%(3-"%/)34

I( K"2)&2)3(>"6%#0*/3-3(!.""3)(-"(;/"*0-)(0(3-"%+(36<>)!-A3(9%/;0!+(/#(-.)(( (( !063)("$(3"2)('%)0-)%(!"226#/-+('""14(E$(+"6(1"8(-./#B(/-(-.%"6'.8(0#1(<)(((( 9%)90%)1($"%(0(3-"%24

I( J0#+(3/-)3(-%)0-(F$%/)#1Q"#*+H(X0!)<""B(9%"i*)(20-)%/0*(03(9%/;0-)(( (( /#$"%20&"#4(J"3-(-%)0-(-,))-3(03(96<*/!(3-0-)2)#-34

I( @1/-"%3(#))1(-"(!"#3/1)%(-.0-(%)9"%-3(/#(3"!/0*(2)1/0(0%)("M)#(6#;)%/i)14

I( =,/O)%(!0#(<)(0($"%62($"%($03-(3-"%+($))1<0!B8(/#$"%20&"#(;)n#'8(0#1(( (( )-./!0*(1)<0-)4

I( =.)(20>"%/-+("$(3/-)3(,)(-0*B)1(-"(-%+(-"()#$"%!)(0(9"*/!+(%)76/%/#'((( (( !"22)#-)%3(-"(63)(-.)/%(%)0*(#02)34

I( J0#+(3/-)3(2"1)%0-)(0**(!"22)#-38(%);/),/#'(-.)2(<)$"%)(-.)+A%)(( (( 96<*/3.)14(=./3(-0B)3(*"-3("$(&2)(0#1(/#./</-3(1/%)!-(!"#;)%30&"#8(<6-(( (( 9%"-)!-3(1/3!633/"#3($%"2(3./**38(-%"**38(39022)%3(0#18(9"-)#&0**+8(*/<)*(36/-34

I( N($),(3/-)3(<)*/);)(!"22)#-)%3(.0;)(0(%/'.-(-"(0#"#+2/-+8(6#1)%3-0#1/#'(-.0-((( 0**",/#'(0#"#+2"63(!"22)#-3(1)20#13()R-%0(;/'/*0#!)(/#(2"#/-"%/#'(-.)24

Page 7: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

ADVOCACY

CORRECTIONS AND REVISIONS

ETHICS POLICIES

GIFTS AND FREEBIES

I( o"*6#-))%(!"#-%/<6&"#3($%"2(2)2<)%3("$(0(*"!0*(!"226#/-+(0**",(320**(( (( #),3(3/-)3(-"(,/1)#(0#1(1))9)#(!";)%0')(/#(#"#Q-%01/&"#0*(,0+34

I( ?*)0%*+(*0<)*(-.)(3"6%!)("$(!"226#/-+Q!"#-%/<6-)1(!"#-)#-4

I( S)(-%0#390%)#-(0<"6-(!"#-%/<6-"%3A(<0!B'%"6#13(0#1(36%$0!)(0#+(9"-)#&0*(((( !"#p/!-("$(/#-)%)3-4

I( K)90%0-)()1/-"%/0*(0#1(<63/#)33(%"*)3(,.)%)(+"6(!0#(q(<6-(0!!)9-(-.0-(/-A3(((( 3"2)&2)3(/29"33/<*)(/#(320**)%(3."934

I( S)($"%-.%/'.-(,/-.(01;)%&3)%3(0#1($6#1)%3(0<"6-()R0!-*+(,.0-(-.)+A%)(<6+/#'4

I( E1)#&$+(01;)%&3)%3(,.)#(+"6(,%/-)(0<"6-(-.)2("%(-"9/!3(-.0-(%)*0-)(-"(( (( -.)/%(<63/#)334

I( =)**(%)01)%3(0<"6-(0#+(*/#)Q<*6%%/#'3(-.0-(20B)(+"6(-./#B(-,/!)4

I( V"!0*(#),3(3/-)3(')#)%0**+(*""B(03B0#!)(0-(0!!)9&#'(0#+-./#'(2"%)(( (( ;0*60<*)(-.0#(0(!69("$(!"Y))4

I( V/B)(20#+(*0%')%(#),3("%'0#/P0&"#38(-.)+(1"("M)#(0!!)9-($%))(&!B)-3(-"( (( )#-)%-0/#2)#-();)#-3($"%(%);/),(96%9"3)34

I( K"2)(*"!0*(#),3(3/-)3(01.)%)(-"(-.)(-%01/&"#("$(>"6%#0*/3&!(/290%&0*/-+(( (( 0#1(0;"/1(01;"!0&#'("#)(3/1)("$(96<*/!(!"#-%";)%3/)34

I( 5-.)%3(q(9%"<0<*+(-.)(20>"%/-+(q()2<%0!)(-.)(0*-)%#0&;)(-%01/&"#("$(( (((()/-.)%(%)9%)3)#&#'(0(90%&!6*0%(!"226#/-+(9"/#-("$(;/),8(9%"2"&#'(( (( 39)!/i!(/336)38();)#(!%6301/#'($"%(90%&!6*0%(!063)34

I( E#(320**)%("%'0#/P0&"#3(/-A3(26!.(.0%1)%(-"(!"290%-2)#-0*/P)(F#),3H(0#1(((( F"9/#/"#8H("%(%)9"%-)%3(0#1(!"*62#/3-3(q();)#(/$(+"6(,0#-(-"4

I( T.)#(0(3-"%+(/3()1/-)1(9"3-Q96<*/!0&"#8(2"3-(3/-)3(20B)(0#()Y"%-(-"(#"-)(( (( -.)(!.0#')4

I( K/-)()1/-"%3(9*0!)()%%"%3(/#-"(-.%))(%"6'.(!0-)'"%/)3(j-."6'.(-.)3)(( (( 1/3&#!&"#3(!0#(<)(.0%1(-"(1%0,k\

I( J0>"%(36<3-0#&;)()%%"%38(2/376"-0&"#3(0#1($0!-60*(2/3-0B)3(0%)(( (( iR)1(/#(-.)(3-"%+(0#1(#"-)1(/#(0(!"%%)!&"#(#"&!)4I( J/#"%()%%"%3(0%)("M)#(!"%%)!-)1(;/0(3-%/B)(-.%"6'.4I( =%/;/0*(-+9"3(0%)(6360**+(!"%%)!-)1(,/-."6-(#"&!)4

I( K"2)(3/-)3(0%)(<)'/##/#'(-"(9%";/1)(T/B/9)1/0Q3-+*)(F./3-"%+H("%(F%);/3/"#3H((( $)0-6%)3(-.0-(*)-(%)01)%3(-%0!B(0**(!.0#')3(201)(-"(0(3-"%+(0M)%(/-3(/#/&0*(( (( 96<*/!0&"#4

I( J"3-(3/-)3(,"#A-(-0B)(1",#(0(,."*)(3-"%+("%(9"3-(0M)%(/-A3(96<*/3.)1(( (( )R!)9-(/#(-.)(%0%)3-("$(!/%!623-0#!)38(0#1(0#+(36!.(F6#96<*/3./#'H(!0**3($"%((( 0#()R9*0#0&"#(-"(%)01)%34

I( J"3-(3/-)3(*0!B()R9*/!/-(,%/O)#(9"*/!/)3("%('6/1)*/#)38(-."6'.(0(.0#1$6*(.0;)((( /#;)3-)1(-.)(&2)(0#1(%)3"6%!)3(-"(!%)0-)(-.)24

I( J0#+()1/-"%3(%)*+("#(/#-)%#0*(!"29033)38("M)#(3.09)1(<+(-.)/%(( ( (( 9%"$)33/"#0*(>"6%#0*/32(!0%))%34

I( T/-.("%(,/-."6-(!"290#+(9"*/!/)38(-.)(<)3-(1)!/3/"#3(')-(201)(,.)#(2"%)((( 9)"9*)(90%&!/90-)(/#(-.)(1/3!633/"#4

COMMUNITY CONTRIBUTIONS

BUSINESS AND ADVERTISING

Page 8: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

d

INTRODUCTION

N( -))#0')%( /#( +"6%( -",#( !"22/-3( 36/!/1)4( C"6( )1/-(0(.+9)%*"!0*(#),3(3/-)(!";)%/#'(0(*"-("$(9"*/!)(#),34(K."6*1(+"6(%)9"%-(/-^(K."6*1(+"6(96<*/3.(-.)(#02)^(

N( >0#/-"%(0-(9"*/!)(.)01760%-)%3( ')-3(i%)1(<)!063)(+"6(76"-)1(.)%( !%/&!/P/#'( -.)(9"*/!)( !./)$4(N%)(+"6(-"(<*02)(q(0#1(.",($0%(3."6*1(+"6('"(/#(.)*9/#'(.)%(,/#(.)%(>"<(<0!B^

N(!0#1/10-)(,."(1/1#A-(<6+(013("#(+"6%(,)<3/-)(0!‐!63)3(+"6("$(</03(-",0%13(0(!0#1/10-)(,."(1/14(r",(1"(+"6(%)39"#1^(

C"6A%)(!";)%/#'(0(320**Q-",#(!"6#!/*(2))&#'(0#1(/#(-.)(2/11*)("$(0(*/;)*+(1)<0-)(-.)(39)0B)%(-6%#3(-"(+"6(0#1(30+38(FT.0-(1"(you(-./#B(,)(3."6*1(1"^H

V"!0*(#),3("%'0#/P0&"#3(.0;)($0!)1(90/#$6*(76)3&"#3(*/B)( -.)3)( 03( *"#'( 03( -.)%)( .03(<))#( 90;)2)#-( -"( 9"6#14( S6-(the  rise of a new wave of  inde‐9)#1)#-( *"!0*( #),3( ,)<3/-)3(.03( 3))1)1( >"6%#0*/32A3()-./!0*(2/#)$/)*1(,/-.(0(;0%/)-+("$(#";)*(9/-$0**3(03(,)**4

V/B)( -.)/%( 9%)1)!)33"%3( 0-( 320**(!"226#/-+(#),3909)%38(-.)(9/"‐neers of  the new  local news on‐*/#)(390!)('%099*)(,/-.(-)#3/"#3(<)-,))#(%6##/#'(0(<63/#)33(0#1(3)%;/#'(-.)(96<*/!8( -)**/#'(!"**)!‐&;)( -%6-.3( 0#1( 9%"-)!&#'( /#1/‐;/160*(9%/;0!+8(,/-#)33/#'();)#-3(0#1( 01;"!0&#'( !063)34( S6-( "#( -.)( ,)<8( -.)+A%)("9)%0&#'(,/-.($),)%(-%01/&"#3(0#1(%6*)3(0#1(2"%)(!"#$63/#'*+( <*6%%)1( <"6#10%/)34( =.)/%( !%)0-"%3( 636‐0**+()2<%0!)(2"3-("$(-.)(-%01/&"#0*(/1)0*3("$(9%"$)3‐3/"#0*( >"6%#0*/328(<6-(-.)+(0%)($0%(2"%)(9)%2)0<*)(

-"(-.)/%(%)01)%38(,."(!0#(63)(-.)(-,"Q,0+(2)1/62(-"(%)39"#18(!"#-%/<6-)(0#1(!%/&!/P)4

5M)#8( -.)3)( #),( "#*/#)( #),3( "%'0#/P0&"#3( 0%)( 03(26!.(0(90%&!/90#-(/#(-.)(!"226#/-+A3(3-"%+(03(-.)+(0%)( /-3( !.%"#/!*)%4( F=.)( 1/Y)%)#!)( <)-,))#( 0( ;)%+(*"!0*( !"226#/-+( 3/-)( */B)( -./3( 0#1( 0(2)-%"( 10/*+( /3(-.0-( ,)( 0%)( ,%/&#'( -./3( $"%( -.)( !"226#/-+8( 0#1(,)( */;)(.)%)8H( 30+3(Z0;/1(S"%0B38( $"6#1)%("$(]"%-.(?0%"*/#0A3(Z0;/13"#]),34#)-4(FK"(,)A%)(1"/#'( /-( for -.)(!"226#/-+8(/-A3(#"-(0<"6-(-.)(!"226#/-+(3"(-.0-("6-3/1)%3( !0#( B#",(,.0-A3( '"/#'( "#( .)%)4( =.0-A3( 0(36<-*)( 1/3&#!&"#8( <6-( /-( 20B)3( 0( 20>"%( 1/Y)%)#!)(,.)#(+"6A%)("6-(-.)%)('0-.)%/#'(#),34H

r",);)%( !*"3)( -"( /-3( !"226#/-+( 0( *"!0*( #),3( 3/-)(2/'.-(<)8(/-3(%)9"%-3(!0#(<)(<"%#)(<+(-.)(E#-)%#)-($0%(<)+"#1(-.)()1')("$(-",#(q(0#1(-.0#B3(-"(-.)(9",)%(

"$( 3)0%!.( )#'/#)38( /-3( ,"%B( ,"#A-(;0#/3.( /#-"( *03-( ,))BA3( %)!+!*/#'(9/*)4(=.)3)($0!-"%3(9*0!)(#),(39/#3("#( "*1( 033629&"#3( 0<"6-( >"6%#0*‐ism ethics  and  reawaken dormant 0%'62)#-3("#($%)3.(-6%$4

As  the  landscape  of  local  news "#*/#)( -"10+( !.0#')3( 6#1)%( "6%(feet, we  set  out  to  chart  how  the 96<*/3.)%38( )1/-"%3( 0#1( %)9"%-)%3(3.09/#'( /-( 0%)(i#1/#'( -.)/%( )-./!0*(<)0%/#'34( T)( !"#16!-)1( /#Q1)9-.(interviews  with  site  founders  and )-./!3( )R9)%-3( -"( -%+( -"( 6#)0%-.(3"2)(!*"3)Q-"Q'%"6#1Q*);)*(3-"%/)3(

0#1(1)%/;)(3"2)(./'.)%Q*);)*(9%/#!/9*)34(

=.)("%'0#/P0&"#3(!";)%/#'( *"!0*(!"226#/&)3("#*/#)(-"10+(%6#(0(,/1)('026-\( $%"2(#"#9%"i-(-"(!"22)%‐!/0*8( "#)Q9)%3"#( 3."93( -"( 1"P)#3Q3-%"#'( -)0238( 0#1(

The pioneers of the new local news online space grapple with tensions

between running a business and serving the public, telling collective

truths and protecting individual privacy,

witnessing events and advocating causes. But on the web, they’re operating with fewer traditions and

rules and more confusingly blurred boundaries.

Page 9: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

e

;/**0')Q3/P)1( %)01)%3./93( -"( 2)-%"9"*/-0#( 061/)#!)34(=.0-( 2)0#38( /#);/-0<*+8( -.0-( -.)%)( 0%)( $),( <)1%"!B(%6*)3("%(6#/;)%30**+(0'%))1Q69"#(9%0!&!)38(0#1(-.)%)A3(2"%)( 3)0-Q"$Q-.)Q90#-3( /29%";/30&"#( -.0#( !0%)$6**+(26**)1( 1)!/3/"#Q20B/#'4( T%/O)#( )-./!3( 9"*/!/)3( "$(0#+(B/#1(0%)(3!0%!)(q()/-.)%(<)!063)(-.)(#),3%""23(0%)(3/29*+(-""(320**8("%()1/-"%3(<)*/);)(-.0-(#"($"%20*(9"*/!+(!0#('6/1)(-.)2(,)**(-.%"6'.(-.)(,/*1)%#)33("$(9%"<*)23(-.0-(!0#(!"2)(694

We  asked  local  news  site  editors  and  entrepre‐neurs  where  they  saw  ethical  dilemmas  most "$-)#(!%"9(694(K"2)(-"9/!3(-.0-(0%)(3-09*)3(/#(-./3($/)*18( */B)(9*0'/0%/328(1/1#A-()#-)%( -.)(9/!-6%)(-.0-(26!.4( 5-.)%( 0%)03( ,.)%)( 9%0!-/!)3( /#( -%01/-/"#0*(newsrooms are well‐defined, like the editorial and 01;)%-/3/#'( 1/;/1)8( -6%#)1( "6-( -"( <)( $6**( "$( 6#!)%‐-0/#-/)3(0#1(76)3-/"#34(

T)A;)(1/;/1)1(69("6%(%)3)0%!.(<+(-"9/!8(0#1(*)-(-.)(/#-)%;/),))3( 39)0B( /#( -.)/%(",#(;"/!)3(0<"6-(,.0-()-./!0*(9%"<*)23(-%"6<*)(-.)2(0#1(.",(-.)+A;)(-%/)1(-"(.0#1*)(-.)2(%)39"#3/<*+4(E#(3"2)(!03)3(,)A;)(0*3"(-6%#)1(-"(0(.0#1$6*("$()R9)%-3("#(>"6%#0*/32()-./!3(-"("Y)%(-.)/%(9)%39)!&;)4(j56%(-%0#3!%/9-3(.0;)(<))#(*/'.-*+()1/-)1(0#1(-%/22)14k

5#)( ,)( -0*B)1( -"8( Z"#0*1( r)/1)%8( -.)( 1)0#( "$( -.)(K!.""*( "$( ?"226#/!0&"#3( 0-( V"+"*0( b#/;)%3/-+( /#(?./!0'"(0#1( $"6#1)%("$( /-3(?)#-)%( $"%(Z/'/-0*(@-./!3(0#1(D"*/!+8(1%),(0(63)$6*(1/3&#!&"#4(E#(0(_hhc(909)%(,%/O)#(,/-.( -,"(!"**)0'6)38(r)/1)%(1)3!%/<)1( >"6%‐#0*/3-3A( 3)*$Q/20')(03(0(96<*/!(,0-!.1"'(3"2)&2)3(!"#p/!&#'(,/-.( -.)(96<*/!A3( 1)3/%)( $"%( -.)(9%)33( -"(3)%;)(/#(0(1/Y)%)#-(%"*)(q(03(0(F'""1(#)/'.<"%4H(

FC"6($"6#1(-.0-(-)#3/"#(0(*"-(/#(-.)(320**Q-",#(909)%3(0#1( #)/'.<"%.""1( 36<6%<0#( 909)%38H( r)/1)%( 30+34(FS)!063)(-.)+(B#",();)%+"#)(0#1(-.)+A%)(1)9)#1)#-("#(01;)%&3/#'( $%"2();)%+"#)8(0#1(3"(-.)+(,0#-(-"(<)(0('""1(#)/'.<"%8(-.)+(,0#-(-"(<)(-.)(9*0!)(,.)%)(-.)(!"226#/-+('")3(0#1( $))*3( 30$)4(N#1(+)-(0-( -.)(302)(&2)8( 0(</'(76)3&"#( /38( 0%)( -.)+('"/#'( -"(03B(-.)(.0%1(76)3&"#3(0#1(1"(-.)(.0%1(3-"%/)3^H

=.)( -)#3/"#( <)-,))#( -.)3)( %"*)3( !0#( <)( !"#$"6#1‐/#'8(<6-( !"226#/-+(909)%3(.0;)("M)#(<))#(0<*)( -"(20#0')(/-(,)**8(0#1(*"!0*(#),3(3/-)3(!0#8(-""8(r)/1)%(30+3\(F=.)(,0+(/-(6360**+(9*0+3("6-(/38(+"6('/;)(3"2)‐<"1+(0(<*0!B()+)(0#1(-.)+A%)(201(0-(+"6($"%(0($),(10+3("%(0($),(,))B34(S6-(-.)+(')-(,.0-(+"6A%)(1"/#'(";)%0**8();)#-60**+8(/$(+"6A%)($0/%4(E$(+"6A%)(-"6'.("#();)%+<"1+4(N#1(+"6(0*,0+3('/;)(-.)2(0(!.0#!)(-"(%)39"#14H

SCOTT ROSENBERG Author of “Rules of the Road”

T%/-)%8()1/-"%8(0#1(,)<3/-)(<6/*1)%(K!"O(G"3)#<)%'(!"$"6#1)1(K0*"#4!"2(/#([ggc(0#1(3)%;)1(03( /-3(20#0'/#'()1/-"%($"%(3/R(+)0%34(="10+(.)(%6#3(J)1/0S6'34"%'8(0(96<*/!(3)%;/!)($"%(!"%%)!&#'()%%"%3(/#(#),3(!";)%0')4(G"3)#<)%'(/3(-.)(06-."%("$(FZ%)02/#'(/#(?"1)H(0#1(FK0+(@;)%+-./#'\(r",(S*"''/#'(S)'0#8(T.0-(E-A3(S)!"2/#'8(0#1(T.+(E-(J0O)%34H

— Scott Rosenberg

Page 10: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

“I THINK THAT HAVING DISCUSSIONS AND MAKING GOOD DECISIONS IS MORE

IMPORTANT THAN GIVING PEOPLE A LIST OF DOS

AND DON’TS.”—STEVE BUTTRY

Page 11: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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WHAT’S NEWS?

Howard Owens, The Batavian!"#$%%&'(")#*+,-,#,*

X"%(638();)%+(3/#'*)(3-"%+('")3("#(-.)(."2)(90')8();)#(2/#"%(3-6Y4(=.0-(20B)3(0(.6')(1/Y)%)#!)4(N#1(.0;/#'();)%+-./#'("#(-.)($%"#-(90')(!%)0-)3(-./3(06%0(-.0-(,)(.0;)(2"%)(#),3(-.0#(-.)(10/*+(#),3909)%4(T./!.()2‐9/%/!0**+(/3(#"-(-%6)4(T)(.0;)(0(*"-(<)!063)(,)(!";)%("#*+( "#)( !"6#-+( 0#1( -.)+( !";)%( -.%))4(T.0-);)%(,)(96<*/3.(,)(0*2"3-(0*,0+3(.0;)(<)$"%)(-.)+(1"4(

5#)( -./#'( E( 1/1#A-( -./#B( 0<"6-( ,/-.( 96n#'( );)%+‐-./#'( "#( -.)( $%"#-( 90')( /3( -.0-8( >63-( <+( -.)( 2)%)($0!-("$(<)/#'(,.)%)(0**( -.)(-%0:!( /38( /-()*);0-)3(-.)(#"-0</*/-+8(-.)(/29"%-0#!)("$()0!.(3-"%+4(=.)(-+9/!0*(2/31)2)0#"%WZbE( 0%%)3-( 1")3#A-( ,/#1( 69( "#( -.)($%"#-(90')("$(-.)(#),3909)%4(E-A3("#(*/B)(Zd4(T)(96<‐*/3.( );)%+( ZbE( 0%%)3-8( 2/31)2)0#"%8( $)*"#+8( -%0:!(0!!/1)#-("#(-.)(."2)(90')4

K"( ,.)#( ,)( ,)%)( 3&**( s",#)1( <+t( L0-)."63)8( 0($"%2)%($""-<0**(3-0%('"-(0%%)3-)14(D)"9*)(,)%)(>629‐/#'( /#( -.)( !"22)#-38( <)0&#'( 69( "#( 63( $"%(20B/#'(0( 39)!-0!*)( "$( -./3( '6+( ,."( '"-( 0%%)3-)14( T)( .01(0( 26'3."-( 0#1( 0( ,."*)( 3-"%+4( E( "#*+( *)0%#)1( *0-)%(0<"6-(,."(-./3('6+(,03(/#(-.)(!"226#/-+(0#1(,.+(/-( -"6!.)1(0(#)%;)(,/-.(3"(20#+(9)"9*)4(=.)+(30/18(FE-A3(#"-(#),34H(N#1(E(30/18(-.)('6+('"-(0%%)3-)18(9"‐*/!)(%)*)03)(,)#-("6-8(,)(96<*/3.)1(/-4(

T)(1"#A-(')-(-."3)(B/#13("$(!"29*0/#-3(0#+(2"%)4(N($%/)#1("$(2/#)(,."A3(0#(0O"%#)+(.03(-"*1(2)(E(3."6*1(,0-!.(2+(<0!B(q(EA;)(9/33)1(0(*"-("$(9)"9*)("Y4(r)(-)**3(-.)(3-"%+("$("#)("$(./3(!*/)#-3(,."('"-(0%%)3-)1(

Key Takeways:

!" #$%&'"()*+"+,-)+".)/()"()*+"0$1)"21$&.'3"-4&("'&15)1"()*+"$15&(,6&7$(+"&(."892',+4",-)0+"&(."+-$1,)+"-4&-"-1&.,7$(&'"()*+1$$0+"0,54-"8&++"$(:

!" ;4)"%'$+)1"&"()*+"+,-)",+"-$",-+"%$009(,-3<"-4)"0$1)",-+"+-$13"%4$,%)+"&1)"',=)'3"-$"2)">9)+7$().:

"#(0(ZbE8(0#1(.)%(90%)#-3($"6#1("6-("#*+(<)!063)(/-(,03("#(-.)(S0-0;/0#4

V03-( 3622)%( -.)%)( ,03( 0#( 0!!/1)#-( 0( $),( 1""%3(1",#($%"2(634(E(i'6%)(EA**(9"9(/#8(-0B)(0(9/!-6%)4(L)-(1",#(-.)%)8( /-A3(#"-();)#(0($)#1)%Q<)#1)%4(S6-("#)("$( -.)( i%)i'.-)%3( 30+38( +"6( "6'.-( -"( 3&!B( 0%"6#1(0#1( ,0-!.( -.)( i)*1( 3"<%/)-+( -)3-( "#( -./3( '6+4( K"( E(9"3/&"#)1(2+3)*$(0'0/#3-(0(,0**(0<"6-(ec(+0%13(0,0+(0#1(-""B(0(,."*)(3)%/)3("$(9/!-6%)34(N#1(+"6(!0#(3))(-.)('6+(!*)0%*+(*"3/#'(./3(<0*0#!)4

K);)%0*(%)01)%3(>63-()R9*"1)1(/#(%0')(-.0-(E(,"6*1(96<‐*/3.(-.0-4(=.)+(30/1(/-(,03(0#(/#;03/"#("$(9%/;0!+8(E(,03(6#16*+()2<0%%033/#'(-./3('6+8(.)(.03#A-(<))#(!"#;/!-)14

T)( 1/1#A-( #02)( ./24( E( -."6'.-( /-( ,03( 0( '%)0-( */O*)(9."-"()330+("$(,.0-(0(i)*1(3"<%/)-+(-)3-(/3(*/B)4(D)"9*)(30/18(,.+(1"#A-(+"6('"("6-(0#1(')-(9/!-6%)3("$();)%+(i)*1( 3"<%/)-+( -)3-^( EA2(#"-( -.)%)( $"%();)%+( -)3-8(0#1(-.)+(1"#A-(0**(.099)#(/#(-.)(2/11*)("$(-.)(10+(%/'.-("#(J0/#(K-%))-4(K"(,./*)(E('"-(0(*"-("$(p0B($%"2(%)01)%38();)%+(*0,Q)#$"%!)2)#-(9)%3"#(EA;)(!"2)(0!%"33(*";)1(/-4(E-(3.",3(-.)2(1"/#'(-.)/%(>"<8(,.0-(0(i)*1(3"<%/)-+(-)3-(/3(0#1(-.)(10#')%3("$(1%/#B/#'(0#1(1%/;/#'4

N**(E(,0#-)1(,03('""1(9/!-6%)38(E(,03#A-(1"/#'(/-(03(0(3"9(-"(*0,()#$"%!)2)#-("%(-"(9/33("Y(%)01)%34(E-(,03("#)("$("6%(2"3-Q%)01(9"3-3( $"%(_h[h8(<6-( $"%(2)( /-(,03(0#("99"%-6#/-+(-"(')-(3"2)-./#'(%)0**+(/#-)%)3&#'(-.0-(+"6(1"#A-(3))();)%+10+4(

CHAPTER 1

Page 12: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

[h

Lance Knobel, BerkeleysideConcern over boldface names

K"2)<"1+("Y)%)1(-"(,%/-)(0(<"*1$0!)(#02)3(!"*62#($"%(638(0#1(,)(76/)-*+(1)26%%)1(q(90%-*+(<)!063)(E(-./#B(-.0-A3(#"-(%)0**+(S)%B)*)+8(<6-(/-A3(0*3"(<)!063)("$(0(B/#1("$(6#)03)(,/-.(,.)%)(-.0-(*)0134(E-(,"6*1(/#);/-0<*+(*)01(-"\(1/1(+"6(3))(,."(J0+"%(S0-)3(,03(,0*B/#'(,/-.^(T)(1"#A-(,0#-(-"(<)(-.0-4(

J0+<)( ,)A%)( 3*/'.-*+( ./'.Q2/#1)1( /#( -.0-( ,0+4( ?)%‐-0/#*+( -./#'3( */B)\( -.)(20'#"*/03(0%)(<*"33"2/#'(#",8(.)%)A3(0(#/!)(9/!-6%)4(E3(-.0-(#),3^(]"8(#"-(%)0**+4(S6-(/$(+"6(,0*B(0%"6#1("#(0(*";)*+(X)<%60%+(10+(0#1(+"6($))*8('"3.8(/3#A-(-./3(,"#1)%$6*8(/-A3(#/!)(-"(<)(0<*)(-"(%)!"%1(-.0-(/#(3"2)(,0+("#(-.)(3/-)4(

Liz George, Baristanet.,/&#*&,*0&#12'-#3,"4-#5$"-#6,7&%$)&

=.)%)A3( -./3( ;)-)%/#0%/0#( /#( -.)( -",#( ,."A3( 26!.(<)*";)14( D)"9*)( .01( <))#( -0*B/#'( 0<"6-( -./3( '6+4(=.)#( 0( 3-"%+( 9%)3)#-)1( /-3)*$8( 3"2)<"1+(,%"-)( /#4(K"(,)(,)%)('"/#'(-"('"(";)%(0#1(-0B)(0(9."-"4(S6-(.)(1/1#A-(,0#-(-"(<)(0(90%-("$(/-4(E(1"#A-(B#",(/$(.)(1/1#A-(*/B)("6%(,)<3/-)("%(,.0-4(@;)%+<"1+(.01(0*,0+3(,%/-‐-)#(0<"6-(./2(/#(!"22)#-3(/#(36!.(0('*",/#'(,0+4(S6-(,)(%)39)!-)1(./2(0#1(30/18(,)A%)(#"-('"/#'(-.)%)8(/-A3(#"-(,"%-.(/-4(T)(!"6*1(,%/-)(0<"6-("-.)%(-./#'3(-.0-(/#;"*;)(./28(<6-(,)(,)%)#A-('"/#'(-"('"(1"(0(9%"i*)("#(3"2)<"1+(-.0-(1/1#A-(,0#-(-"(.0;)(0(9%"i*)4(

Paul Bass, New Haven Independent8%$59")#-+&#09"&

T)(1)!/1)1(#"-(-"(1"(,.0-(-.)+(1"(/#(VN(q(,)A%)(#"-(/#-)%)3-)1(/#(96--/#'(-.)(%0#B/#'3("$(-)0!.)%3(<+(#02)4(E('6)33(-.)3)(0%)(/1)"*"'/!0*(1)!/3/"#34(T)A%)(/#-)#3)*+(!";)%/#'(.",(+"6(!"2)(69(,/-.(3-0#10%13(0#1(90%02)-)%3($"%(1"/#'(3!.""*(%)$"%28(0#1(,)A%)('"/#'(-"(%)9"%-("#(.",(/#1/;/160*(3!.""*3(1"(/#(-.)(</'')%(<%)0B1",#4(S6-(<)!063)(-.)(%0-/#'3(!0#(<)(3"( 0%</-%0%+8( ,)( $)*-( 6#!"2$"%-0<*)(,/-.( -.)( /1)0("$( /#!*61/#'( -.)( #02)3( "$( /#1/;/160*( -)0!.)%34( 5#(-.)("-.)%(.0#18(E(,"#(0#(X5EN(!03)(,.)%)(,)(,)%)(

0**",)1( -"(')-( -.)( >"<();0*60-/"#3("$(20#0')%3( /#(!/-+8('";)%#2)#-(0#1(,)(96<*/3.)1(-.)24

D0%-("$( /-( /38(,.0-(20B)3(0(96<*/!(i'6%)^(=.)%)(0%)(1/Y)%)#-('%010&"#3("$(-.0-(/#(-.)(*0,8(0#1(-.)%)(0%)(1/Y)%)#-('%010&"#3("$(-.0-()-./!0**+4(N(*"-("$(9)"9*)(0%)( /#( '%)+( 0%)034( K"2)(9)"9*)( 0%)( ;)%+( 1)i#/-)*+(96<*/!(i'6%)3\((96<*/!(2"#)+A3(<)/#'(39)#-8(-.)(>"<(-.)+(9)%$"%2(.03(0(96<*/!( /290!-(q(-.0-A3(0#()03+("#)8( -.)( 20#0')%( "$( 0( !/-+( 1)90%-2)#-4( K!.""*‐-)0!.)%( $))*3( 0( */O*)( 1/Y)%)#-4( @;)#( -."6'.( /-A3( 0(96<*/!( >"<8( -.)+A%)( #"-( /#( !.0%')( "$( -./#'34( EA2( #"-(30+/#'(-.0-A3(%/'.-8(<6-(-.0-A3(.",(-.)(*/#)(')-3(1%0,#4

Andrew Chavez, the109/Schieffer School of Journalism:;-%$6(")#8$-$

T)(.0;)(0(3!%09)%(-.0-(./-3(-.)(2)1/!0*()R02/#)%A3(,)<3/-)(-.0-(96**3(/#(0**("$(-.)(1)0-.38(')"!"1)3(0#1(2093(-.)28(0#1(9"3-3(-.)2("#("6%(3/-)4(T)A;)(#);)%(.01(0(</-("$(#)'0&;)($))1<0!B("#(-.0-4(E-A3(0!-60**+(0#(0%)0(-.0-(')-3(0(9%)O+(3/'#/i!0#-(02"6#-("$(-%0:!($"%(634

=.0-A3( 0( !03)( ,.)%)( ,)( 30,( 0( 10-0<03)( -.0-( ,03(#"-( %)0**+( 3)0%!.0<*)8( -.)%)(,03( #"(,0+( +"6( !"6*1()R-%0!-(10-0($%"2(/-8(/-(,03(>63-(0(p0-(90')(3/n#'("#(-.)/%(3/-)(-.0-(+"6(.01(-"(-.62<(-.%"6'.(<+(10+(-"(')-(2)0#/#'$6*(/#$"%20&"#4(T)A;)(<))#(3!%09/#'(/-(#",($"%(i;)("%(3/R(2"#-.34(

=.0-(,03#A-("6%(i%3-(!."/!)(q(-.)%)(,)%)("-.)%(10-0‐<03)3(.)%)(,)(,0#-)1(-"(3!%09)4(T)A;)(.01(3);)%0*(9%"'%022)%3(-0B)(0(!%0!B(0-(-.)28(<6-(-.)+A%)(>63-(<6/*-( /#( 36!.(0#(0%!.0/!( $03./"#( -.0-(,)(!0##"-(')-(-.)(/#$"%20&"#("6-4

Z6%/#'()*)!&"#(3)03"#(,)A;)('"#)(0#1('"O)#($%"2(-.)( 3-0-)( 0**( "$( -.)( )*)!&"#( !"#-%/<6&"#3( $%"2(9)"9*)(/#(-.)(uED(s=.)([hgA3(!";)%0')(0%)0(/3("#)(uED(!"1)t4(D%)O+(3""#8(-.%"6'.(-.)(=)R03(=%/<6#)8(,)A**(.0;)(30*0%/)3($"%(0**("$(-.)(3!.""*(1/3-%/!-3(/#(-.)(uED4(K"( ,)A%)( *""B/#'( /#-"( 1/Y)%)#-( 0%)03( -"( 06'2)#-(,.0-(,)A;)(0*%)01+('"-("#(-.)(3/-)4

Page 13: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

[[

CHAPTER 2

POLICE REPORTSKey Takeaways:

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!" ;4)"',()",+"$D)("2&+)."$("-4)"+)@)1,-3"$A"-4)",(%,.)(-"$1"%4&15):"E$+-"+,-)+"+&3"-4)3"&'+$"$0,-"-4)"(&0)+"$A"0,($1+:"

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Page 14: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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Liz George, Baristanet.&$%6+#&")9"&#>1296&4#+2%-'#$%%&'-&&'

T)( 1/1#A-( ,0#-( -"( 3-0%-( 96n#'( /#( 9)"9*)A3( #02)3(,/-.( ZbE34( T)( $"6#1( ,)( .01( 9%)O+( '""1( L""'*)(>6/!)4(N#1(0#+(&2)(3"2)<"1+('"-(0%%)3-)18(20+<)(/-(,03(3"2)-./#'(*/B)(3."9*/M/#'8(/$(,)A1(96-(-.)(#02)3(/#8( 9)"9*)(,"6*1(,%/-)( -"( 63( *0-)%( "#( 0#1( 30+8( !0#(+"6( 9*)03)( %)2";)( -./38( <)!063)( #",( );)%+( &2)(0#+<"1+(3)0%!.)3($"%(2)(-./3(/3(,.0-(!"2)3(698(0#1(EA;)(2";)1(903-(-./38(2+(*/$)(/3(1/Y)%)#-(q("%8(/-(-6%#3("6-8( E(,03#A-();)#('6/*-+4(C"6(.)0%(0**( -.)3)(3-"%/)34(N#1(/-(<)!02)(0(#/'.-20%)("$\(,.0-(1"(+"6(1"^(T)(0*3"($))*8(1"(9)"9*)(%)0**+(!0%)(0<"6-(0(*"-("$(-.)3)(320**)%( ;/"*0&"#3^( Z"( %)01)%3( %)0**+( ,0#-( -"( .)0%(0<"6-(U")(S*",(,."('"-(0%%)3-)1(<)!063)(.)(1/1#A-(.0;)(./3(.)01*/'.-^

E( -./#B(,)( -+9/!0**+( -%+( #"-( -"( 96-( -.)(2"3-( <"%/#'(3-6Y( $%"2( -.)( <*"O)%( /#( -.)%)4( K"2)&2)3( -.0-(2)0#3(,)(1"#A-( 96<*/3.(#02)38( <)!063)( -."3)( 0%)(a  lot  of  the  reports  that  end 69( .0;/#'( #02)34( N#"-.)%(,0+("$(.0#1*/#'( /-( /3( -"( */#B( -"(0(1"!62)#-(0-(-.)(<*"O)%4(C"6(./'.*/'.-("%(96**("6-(-.)(3-"%/)3(-.0-( 0%)( </'')%8( 0( <6%'*0%+( "%(3"2)-./#'( */B)( -.0-(q( -.)+A%)(*""B/#'( $"%( 0( 3639)!-8( -./3( /3(-.)(1)3!%/9&"#4(=.)#8(/$(-.)%)A3("-.)%(3-6Y8(*/#B(-"(-.)(<*"O)%4

We are a little more shared, and consumed in a dif‐$)%)#-(,0+8(-.0#(-.)(*"!0*(#),3909)%(,034(K"(/-A3(0(-"6'.("#)4( E(1"#A-( $))*()#-/%)*+( !"2$"%-0<*)(,)A%)(1"/#'()R0!-*+(-.)(%/'.-(-./#'4(E$(-.)(20+"%('"-(0(ZbE8(+"6A%)(#"-('"/#'(-"(9"3-(/-^(E3(/-()-./!0*(-"(#"-(1"(/-($"%( 3"2)(9)"9*)8( <6-( "#*+( $"%( 96<*/!( $/'6%)3^(N#1(,."A3(-.0-^

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Howard Owens, the Batavian.?/*$-+?@#.+,5#/&#-+&#3,62/&"-$(,"

@;)%+<"1+(*""B3(0-(/-($%"2(-.)(0**)')1(9)%9)-%0-"%A3(3-0#19"/#-\( +"6A%)( -0%%/#'( -./3( 9)%3"#( ,/-.( -./3( 0%‐%)3-(%)!"%14(sE336)3("$('6/*-8(/##"!)#!)("%(;)%0!/-+("$(-.)( 9"*/!)( %)9"%-( ,"#A-( <)( 1)-)%2/#)1( 6#&*( 1",#(-.)(%"014t((E(*""B(0-(/-(038(3.",(2)(,.)%)(+"6(,)%)#A-(!"#;/!-)18(0#1(-.)#(,)(!0#(-0*B(0<"6-(-0B/#'(/-(1",#4(S6-(-.)(p/9(3/1)("$(-.0-( /38( /$(+"6(,)%)(!"#;/!-)1("$(3"2)-./#'8(/3(/-(%)0**+(2+(9*0!)(-"(./1)(-.0-(/#$"%20‐&"#($%"2(0#()29*"+)%(,."(2/'.-(i#1(/-^

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J"3-( %)!)#-( "#)( ,03( 0( '6+( ,."( !0**)1( 2)( $%"2(D)##3+*;0#/08( 30/1( .)( '"-( <63-)1( $"%( -%)39033/#'8( -.)(!.0%')3(,)%)(1/32/33)18(.)(,0#-)1(2)( -"( %)2";)( /-4(J+( 3-0#10%1( %)39"#3)(,03\( 3)#1(2)(1"!62)#-0&"#(0#1( -.)#( E( !0#( 20B)( 0( 1)!/3/"#4( r)( .)22)1( 0#1(.0,)18( i#0**+( 30/1( .)( 1/1#A-( .0;)( 0#+-./#'4( E( .0;)( 0('""1(%)*0&"#3./9(,/-.(-.)(!*)%B(0-(-.0-(!"6%-8(3"(E(30/1(EA**(3))(,.0-(E(!0#(')-4(T.0-(E($"6#1(,038(-.)(!.0%')3(,)%)#A-()R0!-*+(1/32/33)1(q(-.)+(,)%)(%)16!)1($%"2(0(2/31)2)0#"%(-%)39033/#'(!.0%')(-"(0#(/#$%0!&"#("$(1/3"%1)%*+(!"#16!-4(E(,03('"/#'(-"(6910-)(-.)(9"3-(,/-.(-.0-(/#$"%20&"#(<6-(E(#);)%(.)0%1($%"2(./2(0'0/#4

David Boraks, Davidson NewsFelonies are my line

E(.0;)(0(9"*/!+("$(#"-(63/#'(#02)3(/#(2"3-(9"*/!)(!03)34(T)(96<*/3.(2/#6-)8(1)-0/*)1(3-6Y(q(0(39))1/#'(&!B)-("#(J0/#(K-%))-4(N#1(E(1)!/1)1()0%*+("#(-.0-(2+(3/-)(,03( #"-( 0<"6-( 9"/#&#'( i#')%3( 0-( 0**( "$( 63( $"%( -.)(-./#'3(-.0-(,)(1"(,%"#'8(<6-(2"%)(0<"6-(!09-6%/#'(-.)(')#)%0*( /1)0( -.0-(9)"9*)(39))1("#(J0/#(K-%))-8(and where  the  speed  traps  are,  how  the police de‐90%-2)#-(/3()#$"%!/#'(-.)(*0,4

C"6( %)0**+( .0;)( 0( %)39"#3/</*/-+( -"( $"**",( !03)3(-.%"6'.( -.)( !"6%-( 3+3-)24( N#1(,.0-( -.)( .)!B8( EA2(#"-('"/#'(-"($"**",(0**(-.)(39))1/#'(&!B)-34

We do really have a lot of Google power, and we don’t want to use it to ruin some-body’s life.

—Liz George

Page 15: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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I don’t feel like it’s necessary for me to publish names

just to publish names. There’s not really a compelling community interest

there. I think on the contrary

there’s a prurient interest.

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Barry Parr, CoastsiderA&9")#/9"3B20#,B#5+,#?,2#'*,-09)+-

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Kat Powers, Wicked Local!#'9;C/,"-+#'2"'&-#*,096?

56%(9"*/!)(*"'3(%6#(/#(9%/#-8(-.)+(0*3"(%6#("#*/#)4(E#(0<"6-(0(,))B8(-.0-(9"*/!)(*"'(/-)2(/#(9%/#-(,/**(')-(%)!+!*)1( /#( -.)( -%03.( </#4( 5#*/#)8( "6%( 9"*/!)( *"'3(36#3)-(/#(3/R(2"#-.34

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

=.)(9%"<*)2(/38(3"2)&2)3(,)A%)(0O%/<6&#'(-./#'3(-"(0(9"*/!)(%)9"%-8(,./!.(/3(#"-(0<3"*6-)*+(!"%%)!-4(N#1(EA;)(<))#(0(;/!&2("$(!%/2)(,.)%)(EA;)(%)01(-.)(3-"%+(0M)%(-.)( $0!-( 0#1( 30/18( FT.)%)A1( +"6( ')-( -.0-^H( 0#1( -.)+(30/18(FE-(,03(/#(-.)(9"*/!)(%)9"%-4H(FT.0-^(]"(,0+vH

E-( -""B( -./3( ,"20#( !0**/#'( 2)( -"( ')-( /-( -.%"6'.(2+(.)014(K"( E(<)!02)("#)("$( -.)(01;"!0-)3( /#("6%(#),3%""2( $"%( -.)( 3/RQ2"#-.( 36#3)-( 9"*/!+4( K-6Y(*/;)3("#*/#)($"%);)%8(<6-(,)A%)('"/#'(-"(.0;)(0(9"*/!+("$($"%'/;)#)334(=.0-A3(<))#(/#(9*0!)(0<"6-(-,"(+)0%34

We do have cases where people will come to us and 30+\(E(,03(0%%)3-)18(2+()RQ.63<0#1(,03(30+/#'(E(,03(0<63/#'(-.)(!./*1(<)!063)(.)(,0#-3(-"(,/#(!63-"1+8(<6-(#",(2+()29*"+)%(.03( 3))#( /-("#*/#)(q( E(#))1(+"6(-"(-0B)(/-(1",#(3"(E(1"#A-( *"3)(2+(>"<4(T)(,/**(-0B)( /-( 1",#( /$( -.)( !03)( .03( <))#( 1/32/33)18( "%(9)"9*)( !0#( 9%";)( /-( /3( 6#-%6)4( =."3)( 0%)( -.)( "#*+($"*B3(,."()3!09)(-.)(3/RQ2"#-.(%6*)4

Mike Orren, Pegasus NewsD+$")9")#6,2%'&#,"#"$/9")#'&;#,E&"3&%'

T)(#);)%('"-(1",#(-"(-.)(*);)*("$(ZbE34(=.)(9./*"3"9.+(,038( /$( /-(,03(,"%-.(9"3&#'8( /-A3(,"%-.(<)/#'(90%-("$(-.)(%)!"%14(56%(-0B)(,"6*1(.0;)(<))#8(/$(+"6A%)('"##0(-0B)(/-(1",#(/#(0(+)0%8(,.+(9"3-(/-(/#(-.)(i%3-(9*0!)^

T)(1/1(!.0#')("6%(-0!B("#("#)(-+9)("$(3-"%+\(/#(-.)()0%*+( 10+3( ,)( ,"6*1( 9"3-( 0*)%-3( "$( 3)R( "Y)#1)%3(2";/#'(/#-"(0(#)/'.<"%.""14(N#1(";)%(&2)(,)('"-(-6%#)1(0%"6#1(<+("6%(63)%(<03)("#( -.0-4(T)(.01(0(!"69*)( "$( %)0**+( 0!&;)( 63)%38( 9)"9*)( B#",#( /#( -.)(!"226#/-+8(,."(.01()/-.)%($0*3)*+(<))#(0!!63)1("$(3)R(!%/2)3(0-("#)(9"/#-( /#( -.)/%( */;)38("%( /-(,03( -.)(3"%-( "$( -./#'(,.)%)( -.)( [fQ+)0%Q"*1( '6+( 3*)9-(,/-.(-.)([eQ+)0%Q"*1('/%*(0#1(-.)%)$"%)('"-( *0<)*)1(0(3)R("Y)#1)%4(5;)%(&2)(,)(>63-('"-(!"#;/#!)1(-.0-(-.)%)(,03(#"-()#"6'.(96<*/!('""1(/#(9"3&#'(-.)3)(0*)%-3(;)%363( -.)( 9"33/<*)( 1020')(,)(,)%)( 1"/#'( <+( #"-(.0;/#'(-.)(&2)(-"(%)3)0%!.()0!.(!03)4(K"(,)(3-"99)1(-.0-(0<"6-(-.%))("%($"6%(2"#-.3(/#-"("6%(*06#!.4

Paul Bass, New Haven IndependentF,#"$/&'=#*&%9,3

T)( 1"#A-( 9%/#-( -.)( #02)3( "$( 9)"9*)( ,."( ,)%)( 0%‐%)3-)18(0#1(,)(1"#A-(96-(-.)(%0!)("$(9)"9*)(/#(/-8(3"(3"2)("$(-.)(%0!/3-3(0%)(%)0**+(693)-4

T)(1"(0(10/*+(%"6#1698(0(36220%+("$(!%/2)38(<6-(,)(1"#A-(/#!*61)(-.)(#02)34(T)A;)(0*,0+3(.01(-./3(9"*/!+4

Page 17: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

[c

Tom Warhover, Columbia Missourian/Missouri School of JournalismG"(0#5&#6$"#-%$6H#,2-6,/&'=#5&#5,"4-#2'&#"$/&'

T.)%)(E(028(EA;)('"-(-./3(,."*)(9033)*("$($0!6*-+(0#1(<%/'.-(3-61)#-3(-"(1)*/<)%0-)(-"')-.)%4(N#1(6*&20-)‐*+(,)(!02)(1",#(,/-.(<"-.(0(1)3/%)(0#1(0(9"*/!+4(=.)(1)3/%)(,03(-"(!%)0-)(0(<)O)%(-%0!B/#'(3+3-)2(3"(-.0-(+"6(!"6*1()33)#&0**+(!"#&#6)(-"(%)9"%-("6-(.",);)%(0(!03)(/3(01>61/!0-)14(=.0-(3+3-)28(-"(2+(B#",*)1')8(1")3(#"-()R/3-4(?)%-0/#*+(/-(1")3(#"-()R/3-(/#(?"*62</08(J/33"6%/4(N#1(-.)%)$"%)(6#&*(,)(')-(36!.(0(3+3-)28(

we  took  out  names  from  the  ar‐%)3-(*"'34(]",(,)A**(3&**(%6#(#02)3("$(9)"9*)(0%%)3-)1(/#($6**(3-"%/)3(q(<6-(-.)(9%)3629&"#(-.)%)(/3(-.0-8(/$(/-(%/3)3(-"(-.)(*);)*("$(3-"%+8(,)A**(!"#&#6)(-"(-%0!B(/-4

=.)(9%/#!/9*)(<)./#1(-./3(/3(3/29*)\(/-A3( $0/%#)334( X0/%#)33( 3."6*1( <)(one  of  those  core  values  of  jour‐

#0*/324(N#1(/-A3(#"-($0/%(-"(96-(69(-.0-(="2(T0%.";)%(.03( <))#( 0%%)3-)1( $"%( w8( C8( "%( u8( 0#1( -.)#( #"-( 30+8(="2(T0%.";)%(,03($"6#1(#"-('6/*-+4

=.)(0%'62)#-(/3(39)!/"63(-"(3/29*+(1/32/33(/-(0#1(30+8(,)**8(-.)(/#$"%20&"#(.03(0*,0+3(<))#(96<*/!4(=.)%)A3(96<*/!(0#1(-.)#(-.)%)A3(96<*/!4

Steve Buttry, Journal Register CompanyI+&"#*,0969&'#$"3#*%9"69*0&'#6,"J96-

This is the classic conflict in the first two of the core 9%/#!/9*)3("$(-.)(KDU(?"1)("$(@-./!3\(+"6(3))B(-%6-.(0#1(%)9"%-(/-(q(0#1(+"6(2/#/2/P)(.0%24(K"2)-/2)3(-.)+( !"2)( /#( !"#$*/!-4( S)!063)( 3))B/#'( -%6-.( 0#1(%)9"%-/#'(/-(!063)3(.0%24(K"(+"6(#))1(-"(1)!/1)8(5m8(,.0-( /$( 0#+-./#'(1"(,)(1"( -"(2/#/2/P)( -.0-( .0%28(or do we just decide that this truth is so important -.0-( /-( #))13( -"( <)("6-( -.)%)( 0#1( !063)(,.0-);)%(.0%2(/-(!063)3^

=.)( 9)%3/3-)#!)( "$( L""'*)( .03( !.0#')1( -.)( )R-)#-(0#1( 16%0&"#( "$( .0%24( =.)( 9.%03)( F2/#/2/P)( .0%2H(%)76/%)3(63(-"()-./!0**+(!"#3/1)%( -.)(extent("$(.0%24(S)!063)(F2/#/2/P)H(/3(0<"6-(-.)(760#&-+(0#1(1)'%))(

"$(.0%24(K"(-.)("*1(F*)-(-.)(!./93($0**(,.)%)(-.)+(20+H(/3(0( 3/29*/3&!(099%"0!.( -.0-A3(9%"<0<*+(#"-(,"%-.+("$(-.)('""1(>"6%#0*/3-3(,."(30+(/-(%)p)R/;)*+4(C"6(1"(#))1(-"(!"#3/1)%(-.)(1020')4(5m8(.",("*1(/3(-.)(363‐9)!-^(r",(3)%/"63(/3(-./3("$$)#3)^(r",(/29"%-0#-(/3(/-(-.0-(-.)(96<*/!(B#",(0<"6-(-.)("$$)#3)(0#1(B#",(,."(1/1(/-^

="(30+(-.0-(,)A%)(#"-('"/#'(-"(!"#3/1)%(-.)(/290!-("$( 3)0%!.( /3( -"( 30+( ,)( 1"#A-( !0%)( 0<"6-( .0%24( E$(,)A%)( >"6%#0*/3-3( ,."( $"**",( -.0-( !"1)( "$( )-./!38(,)(1"( !0%)(0<"6-(.0%24( K"( /-( #))13( -"(<)(90%-("$(-.)(1/3!633/"#4(S6-(/-(1")3#A-(30+8(F!063)(#"(.0%24H(T)A%)(#"-(9.+3/!/0#34

Donald Heider, Loyola School of Communication !'H#?,2%'&0B#-+&#%9)+-#K2&'(,"'

D)"9*)( .0;)( 0( %/'.-( -"( 03B8( /$( +"6( %)9"%-)1( -.0-( E(,03(0%%)3-)18(1/1(+"6(0*3"(%)9"%-(-.0-(-.)(!.0%')3(were  dropped,  or  I  was  released,  or  I  was  found #"-('6/*-+^(N#1( -.)#(,.)#(0( 3)0%!.( /3(1"#)8(,.0-(9"93(69( $/%3-^( E$( -.)(!.0%')3(0*,0+3(9"9(69( $/%3-8( E(-./#B(+"6(.0;)(0(;0*/1(!*0/2(-"('"(<0!B(-"(-.)(#),3("%'0#/P0-/"#(0#1(03B( -.)2(-"( %)-./#B(.",(-.)+A;)(0%!./;)1(-.)(3-"%+4

E#( 3"2)( "-.)%( !"6#-%/)3( -.)+( 1"#A-( 96-( 0( #02)( /#(6#&*( +"6A%)( /#1/!-)1( "%( !"#;/!-)14( T)( .0;)( 0( *",(-.%)3."*1(.)%)(q(0**(+"6(.0;)(-"(1"(/3(<)(0(F9)%3"#("$( /#-)%)3-H( 0#1( ,)A**( 96-( +"6%( #02)( /#8( /#( 20#+(/#3-0#!)34( K"( -.)( 76)3&"#( /-( %0/3)3( /38( 0%)( ,)( %)Q;/!&2/P/#'(3"2)<"1+(";)%(0#1(";)%^

EA;)( <))#( /#( !/&)3( ,.)%)(the  newspapers  would run  names  of  people  ar‐%)3-)1(/#(0(3&#'("9)%0&"#4(C"6(>63-(B#",("#)(#0%%",(3)-( "$( $0!-38( +"6( 1"#A-(B#",(0#+-./#'()*3)(0<"6-(-.)( 3-"%+8( 0#1( -"( 96<*/3.(those names  in  the paper /3(9%)O+(.)0;+(3-6Y4(E-(!0#(0#1( "M)#( /3( */$)Q!.0#'/#'($"%(-."3)(9)"9*)4

Stuff lives online forever, but we’re going to have a policy of forgiveness.

To say that we’re not going

to consider the impact of

search is to say we don’t care

about harm.

—Steve Buttry

m0-(D",)%3

Page 18: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

[d

CHAPTER 3

PRIVACY

Key Takeaways:

!"N4&-"3$9".$"*4)(",(A$10&7$("-4&-"9+)1+"81$@,.)"-$"3$91"+,-)",+"',0,-)."2$-4"23"'&*"&(."23"3$91"$*("81,@&%3"8$',%3"&(."-)10+"$A"9+):"O)"%&1)A9'P

!" ;4)"%'$+)1"&"()*+"$9-')-",+"-$"-4)"%$009(,-3",-"%$@)1+<"&(."-4)"+0&'')1"-4&-"%$009(,-3",+<"-4)"0$1)"',=)'3",-",+"-4&-"1)&.)1+"*,''"1)%$5(,6)"&"A&%)<"&"(&0)<"$1"&"',%)(+)"8'&-):"Q))8"-4&-",("0,(.",("%$@)1&5)"$A"%1,0)+<"&%%,.)(-+"&(."+,0,'&1"+-$1,)+:

!" ?$0)70)+"R$91(&',+-+"%4$$+)"-$"@,$'&-)"&"+-$13"+92R)%-H+"81,@&%3",("-4)"%&9+)"$A"+$0)"51)&-)1"%$009(,-3"5$$.:"SA"3$9".$<"-4,(=",-"-41$954<"&(."2)"81)8&1)."A$1"&"+-$10:

Mike Orren, Pegasus News.(6H9")#-,#*,096?

N(!"69*)("$(+)0%3(0'"(16%/#'(0(!/-+(!"6#!/*()*)!&"#(/#(Z0**038(,)(.01(0(</'(3-"%+(-.0-(9%"<0<*+(!.0#')1(-.)(%)36*-3("$(0#()*)!&"#(q(0#1(0(*"-("$(/-(!02)($%"2(,"%B(0%"6#1(,."(.01(1"#)(,.0-("#("6%(,)<3/-)4

T)(.01(3"2)<"1+(16%/#'(-.)(!/-+(!"6#!/*(%0!)(!"2)(/#(0#1(9"3-(0(!"22)#-("#("#)("$(-.)(!0#1/10-)(90')38(,./!.(3.",)1(0**("$(-.0-(!0#1/10-)A3(!"#-%/<6-"%34(E-(30/1( -.0-( -.)+( !"6*1#A-( <)*/);)( -./3( 9)%3"#(,03( 69($"%( !/-+( !"6#!/*( <)!063)( -.)+A;)( <))#( !"#;/!-)1( "$(26*&9*)($)*"#/)3(0#1(*/)1(0<"6-(/-4(K"(,)(1/1(,.0-(/3("6%(')#)%0*(9"*/!+(,/-.(0#(0!!630&"#(*/B)(-.0-(q(,)(%)2";)( -.)( !"22)#-4( E-( 1")3#A-( >63-( 1/3099)0%8( /-(0*,0+3( 30+38( F=./3( !"22)#-( %)2";)1(<+( 3/-)( 3-0Y8H(0#1(,)(9"3-(0(!"22)#-()R9*0/#/#'(,.+(,)(%)2";)1(/-4(T)(30/18(-.)(*03-(!"22)#-(!"#-0/#3(3)%/"63(0**)'0‐&"#3(-.0-(0%)#A-(36<3-0#&0-)18(0#1(,)A;)('"-(-"(*""B(1))9)%(/#-"(/-(-"(*)-(+"6(B#",(/$(/-(/3(*)'/-("%(#"-4

N-( -.)( 302)( -/2)( -.0-( ,)#-( 1",#8( ,)( '"-( 0( 63)%(,."( .01( %)'/3-)%)1( $"%( -.)( 3/-)( ,."( )20/*)1( 63(-"( 30+8( E( #);)%( %)'/3-)%)1( $"%( -./3( 0!!"6#-8( E( 1"#A-(

B#",(,.+( E( '"-( -./3( !"#$/%20-/"#( )20/*8(,.0-( -.)(.)**^(56%(?=5(3-0%-)1(/#;)3-/'0-/#'(-.0-(q(,)(-""B(/-( 3)%/"63*+4( V"#'( 3-"%+( 3."%-8( -.)( )20/*( !*0/2/#'(-.0-( -.)+A1(#);)%( 3/'#)1(69( $"%( -.)(0!!"6#-( !02)(from  the  son  of  the  opposition  candidate,  who */;)1( /#( K0#(N#-"#/"4( N#1( -.)( !"22)#-3(,/-.( -.)(0**)'0-/"#3(q(,./!.(,)%)( 90%-/0**+( -%6)8( /-(,"6#1(69(q(,)%)(9"3-)1($%"2(-.)(302)(ED(011%)334(K"(/#(-.)()#1(,.0-(,)(,"6#1(69(<%)0B/#'(,038(j0k("#)("$(-.)(!/-+(!"6#!/*(!0#1/10-)3(.03($)*"#/)3(3.)(.01#A-(1/3!*"3)18( 0#1( j<k( .)%( "99"3/-/"#( !0#1/10-)( /3( -.)("#)(-.%",/#'(-./3("6-(-.)%)4

=.)%)(,03(0(*"-("$(1/3!633/"#(/#("6%(63)%(!"226#/-+8(0#1();)%+<"1+(-)#1)1(-"(%)0**+(!"2)(1",#("#("6%(3/1)4(S6-(.",(1/1(-.)+($))*(0<"6-("6%(20#/96*0&#'(ED(011%)33(10-0(0#1()20/*(011%)33(10-0(-"(i'6%)(-./3(3-6Y("6-^(T)(>63-(*0/1(/-(0**("6-($"%();)%+"#)(-"(3))4

Andrew Huff, Gapers BlockL+&#609&"-4'#$05$?'#%9)+-=#%9)+-@

T)( 96<*/3.)1( 0#( /20')( "$( 0( !*033/$/)1( 018( )R0!-*+(03( /-(.01(<))#(9%/#-)18(0#1( -.0-( /#!*61)1(0(9."#)(#62<)%4(=.)(9*0!)%("$(-.)(01(-.%)0-)#)1(63(,/-.(*)'0*(

Page 19: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

[e

0!-/"#(/$(,)(1/1(#"-(%)2";)(-.)(9."#)(#62<)%4(N-(-.0-( 9"/#-8( /-( .01( <))#( 3/R( 2"#-.3( 3/#!)( -.)( 9"3-(.01( '"#)( 698( 3"( ,)( %)2";)1( /-8( ,)( >63-( "<3!6%)1(-.)(#62<)%( 3"(.)(,03#A-( ')n#'( !0**3( 0#+(2"%)4( E-(,03(B/#1("$($6##+(-"(2)(-.0-(.)(,03(693)-(0<"6-(./3(9."#)(#62<)%(<)/#'("6-(-.)%)8(3/#!)(.)(96-(/-(/#(0#(01v(S6-(E('6)33(.)(,03(')n#'(.0%033/#'(!0**34

Liz George, BaristanetTaken some items down as a courtesy

E( ,"6*1#A-( ,%/-)( 0<"6-( 0( B/1( ,/-."6-( 9)%2/33/"#4(D."-"3("$(B/138(-""8(6#*)33(/-A3(0(3/-60&"#(,.)%)(/-A3("6-3/1)8("%(-.)+A;)('/;)#(!"#3)#-("%(,.0-);)%4

o)%+( /#$%)76)#-*+8( +"6( 1"( ')-( 9)"9*)(,."( 0%)( !.0%‐0!-)%38( -.)+A%)( 96<*/!( i'6%)3( /#( -.)( -",#4(T./!.( /3(0( $6##+( -./#'( -"( 30+(q(,)A%)(#"-( -0*B/#'(0<"6-(J0‐1"##04(S6-(-.)(*"!0*(96<*/!(i'6%)A3($0/%('02)8(/#("6%(2/#14(E(1"#A-(2)0#(.6#&#'(-.)2(1",#4(S6-(/$(-.)+A%)('"/#'( -"( 30+( 3-6Y8( /-A3( "6-( -.)%)8( ,)A**( %)9"%-( "#( /-8(0#1(-.)+(B#",(-.0-4(T)A%)(#"-('"/#'(-"(20B)($6#("$(-.)24(T)A%)(0*3"(;)%+(3)#3/&;)(-"(-.)($0!-(-.0-(-.)+(0%)(96<*/!(i'6%)38("6-(/#(-.)(*/2)*/'.-4(E-A3(0(<0*0#!)4

EA2(-0*B/#'(0<"6-(0#+(!"6#!/*(2)2<)%4(N(20+"%4(K-)‐9.)#(?"*<)%-(/3(0(96<*/!(i'6%)(/#("6%(-",#8(.)(*/;)3(-.)%)4(S"<</(S%",#4(N*-."6'.(,)A%)(#"-('"##0(-0*B(0<"6-(.)%(!./*1%)#4

We had an issue with Whoopi L"*1<)%'8( ,.)%)( ,)( ,%"-)(-.0-( 3.)( 2";)1( -"( 0( #)/'.‐<"%/#'( -",#( ,)( !";)%4( T)(,%"-)( 0<"6-( -.)( 0%)08( ,)(1/1#A-( '/;)( -.)( 011%)338( <6-(,)( 2)#&"#)1( 3"2)( 1)-0/*3(q( 3-6Y( -.0-A3( 96<*/!( %)!"%14(T)A%)( #"-( -.)( "#*+( ,)<3/-)(-.0-(.01(/-4(N#1(,)('"-(0(!0**($%"2(.)%( *0,+)%(03B/#'(63( -"(

-0B)(/-(1",#4(E-(.01(0*%)01+(<))#(69($"%(0(,./*)4(K"(,)(1/1( -0B)( /-( 1",#8( 03( 0( !"6%-)3+4( X/%3-( "$( 0**8(,)(1/1#A-(,0#-(-.)(.033*)8();)#(-."6'.(,)($)*-(,)(,)%)(!"29*)-)*+(/#("6%(%/'.-34(T)A1(0*%)01+('"-(-.)(2/*)0')(

"6-("$(/-4(N#1(3.)(,03(%)0**+(!"#!)%#)1(0<"6-(3-0*B/#'8(-.0-A3(,.0-(-.)(*0,+)%(,03(30+/#'4(N'0/#8(,)A%)(*"!0*8(0#1(,)(.0;)(-.0-(L""'*)(>6/!)4(E$(L0,B)%(,%/-)3(0<"6-(/-8(9)"9*)(0%)(%)01/#'(/-(0**(";)%(]),(C"%B8(<6-(-.)+A%)(#"-(#)!)330%/*+(/#(U)%3)+8(/#(3-62<*/#'(1/3-0#!)4

Barry Parr, CoastsiderM$"309")#'29693&

K"2)"#)(E(B#),(,."(20#0')1(0(!"69*)("$(,)<3/-)3(0<"6-( *"!0*( ./3-"%+( 1/)1( >63-( 0<"6-( 0( +)0%( 0'"( 0#1(/-( -6%#)1("6-( -.0-( 3.)( !"22/O)1( 36/!/1)4( E( 1/1(#"-(%)9"%-(-.0-(3.)(!"22/O)1(36/!/1)4(EA2(#"-(36%)(,.0-(0(20/#3-%)02(#),3("%'0#/P0&"#(,"6*1(.0;)(1"#)(/#(-.0-(3/-60&"#4(E-(,03(0(!03)(,.)%)(/-(1/1#A-($))*(*/B)(/-(,03(-.)(!"226#/-+A3(<63/#)334

David Boraks, Davidson News8,2N0&C6+&6H#,"#?,2%#*&%/9''9,"'

E(-%+(-"(')-(EZ3("#();)%+(9."-"(E(%6#4(5#)("$(-.)(*"!0*(10+!0%)( !)#-)%3( /3( 0*,0+3( /#;/&#'(2)( ";)%( -"( -0B)(9/!-6%)38(<6-(-.)+(,"#A-(9%";/1)(0#+(EZ34(=.)(%)20/#‐1)%("$(-.)(10+!0%)3(%"6#1(.)%)(0**(.0;)($"%)3))#(-.)(/336)(0#1(-.)+(')-(-.)(90%)#-3(-"(3/'#(%)*)03)34

There was one case where, with the help of a teacher 0-( -./3("#)(10+!0%)8( E(1/1(0( 3-"%+(0#1('"-(0(9/!-6%)(-.0-( %0#( "#( -.)( 3/-)4( E( '"-( /#!%)1/<*+( ."3&*)( 20/*($%"2(-.)(9)"9*)(,."(%0#(-.)(!)#-)%8(30+/#'(E(1/1#A-(.0;)(9)%2/33/"#4(N#1( E(,03(,"%B/#'(,/-.(0(-)0!.)%8(3"( E( -."6'.-( E(,03( "#( 30$)( '%"6#14( K"(2+(9"*/!+( /3(-"(20B)(36%)(,.)#(E('"(-"(-.)3)(9*0!)3(-.0-(9)"9*)(B#",(EA2(0<"6-(-"(96<*/3.(/-("#(-.)(,)<4

Howard Owens, The BatavianO96&"'&#-,#%2"#$#*+,-,#B%,/#$#B$-$0#6%$'+

=.)%)( ,03( 0( $0-0*( 0!!/1)#-4( N#1( E( .01( 0( %)0**+( '""1(#),3(3."-(-.0-(3.",)1(<"-.(!0%34(EA2(-.)("#*+("#)(,."('"-(-.)(3."-(q(E(3-6!B(0%"6#1(&**(-.)(i%)-%6!B(2";)14(S6-(-.)($%"#-(!0%8(-.)(!0%(-.0-(.01(-.)(9033)#')%(/#(/-(-.0-(,03($0-0*8(+"6(!0#(!*)0%*+(3))(-.)( */!)#3)(9*0-)4( E(96<*/3.)1(-.0-(9/!-6%)(<)$"%)(-.)(#02)(,03(%)*)03)18(,./!.(2)0#3(#"-(0**(-.)(#"&i!0&"#3(.01('"#)("6-4

The local public figure’s fair game,

in our mind. I don’t mean hunting them down. But if they’re

going to say stuff, it’s out there, we’ll

report on it, and they know that.

—Liz George

Page 20: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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E('"-(<*03-)1(<+(0(%)01)%(,."3)(106'.-)%(1%/;)3(-.)(302)(B/#1("$(!0%(,/-.(0(*/!)#3)(9*0-)(-.0-(0*3"(<)'/#3(,/-.(-.)(-.%))(*)O)%3(/-(.014(K.)(!0**)1(.)%(106'.-)%(/#( 0( 90#/!4( S6-( 3.)( 30/1( -.)( *01+(,."(,03( #)R-( -"(.)%( ,.)%);)%( -.)+( ,)%)( 30,( -.)( 9/!-6%)( 0#1( ,03(1);03-0-)1(q( 3.)( B#),(,."3)( !0%( /-(,034( S6-( 3.)(,03(>63-(0($%/)#18(3"(3.)(,"6*1#A-(.0;)(<))#(90%-("$(-.)(#"&i!0&"#(!.0/#4

K"( 20+<)( /#( -.)( $6-6%)( E( #))1( -"( <)( 2/#1$6*( "$("<3!6%/#'( -.)( */!)#3)(9*0-)8("%( >63-(,0/&#'(0#"-.)%(!"69*)("$(."6%34(5#)("$(-.)(-./#'3(-.0-(9*0+)1( /#-"(2+(9"3/&"#(,03( -.0-( -.)(10/*+(#),3909)%(.01(96<‐*/3.)1( 0( 9/!-6%)(,/-.( -.)( */!)#3)( 9*0-)( <)$"%)( E( 1/14(5#(-.)("-.)%(.0#18(-./3(!02)(69(/#(!"22)#-38(-.0-(9."-"(0*3"(9%"<0<*+(%)0336%)1(0(*"-("$(9)"9*)\(-.0-(/3(not my(106'.-)%A3(!0%4( ( E-(!"2)3(<0!B(0'0/#(-"(,."(02(E(-"(>61')^

Kat Powers, Wicked Local.,/&(/&'#$#'-,%?#+$'#-,#N&#/,%&#-+$"#12'-#$#'-,%?

T)(.01(0(%03.("$(36/!/1)34(r)0*-.(":!/0*3(*0-)%(!02)(/#( 0#1( 30/1( /-(,03( 0#( /336)(,.)%)( B/13(,)%)( B/**/#'(-.)23)*;)3(0#1W"%(.0;/#'($0-0*(1%6'(";)%1"3)3(0#1(/-(,03(<)!"2/#'(0(!"#-0'/"#4((m/1(N(-./#B3(.)A3(3./-8(B/**3(./23)*$4(m/1(S($))*3(.)A3(3./-8(3))3(-.0-(m/1(N(.03(

<))#( !)*)<%0-)1( /#( -.)( 909)%8(,/-.( */O*)( %"013/1)( 2)2"%/‐0*38( -.0-( 3"%-( "$( -./#'8( B/**3(./23)*$(-./#B/#'(-.0-(.)A**(-.)#(<)!"2)( 3"2)<"1+( <)!063)(.)A3(B/**)1(./23)*$4(N#1(E(1/1#A-(know what  it was when  I was i%3-(%)9"%&#'("#(/-4(E-A3(0(1%6'(";)%1"3)4(E(.01(#);)%(.)0%1("$(-./3(!"#-0'/"63(36/!/1)4

=.)#(,)(3-0%-)1(i'6%/#'(/-("6-4(5m8(,)(.0;)(0#"-.)%([gQ+)0%Q"*1(1)01(B/18(,.0-(1"(,)(1"^((=./3(,03(-.)(3-0')(,.)%)(B/13(,)%)(<)/#'(";)%9%)3!%/<)1(5R+!"#‐&#($"%(39"%-3( /#>6%/)38(0#1(-.)#(-.)+(!.),(-.)2(-"(')-(0%"6#1(-.)(&2)(%)*)03)(q(f(."6%3(0**(0-("#!)4(r)(,03(!.),/#'(5R+!"#&#8(.)(1/)14(E(30/18(5m8(EA2(3/!B("$(-.)(1)01(B/13(q(-./3(/3('"/#'(-"(3-"94(T)A%)('"/#'(

to  cover  this  like  his  death,  and  the  process  of  his 1)0-.8(,03(0(#),3();)#-4(K"(E(,)#-(/#(0#1(E('"-();)%+(1)-0/*( E(!"6*1(q(!"%"#)%A3(%)9"%-38($"*B3(&99/#'(2)("Y( /#( -.)( ."39/-0*4( E( ,"%B)1( -./3( */B)( -./3( ,03( -.)(9%)3/1)#-( .01( <))#( 3."-8( 0#1(.01(0(%)9"%-)%(,."(,03(-"-0**+('02)8(-""8(<63&#'(./3(033("#(/-4(T)(,%"-)(0(3-"%+(-.0-(<03/!0**+(said,  this  kid  did  not  die  this '*"%/"63(1)0-.(-.0-(+"6(0%)()#‐;/3/"#/#'\( .)( 1/)1( <)!063)( .)(!."B)1("#(./3(",#(;"2/-4(=./3(/3(#"-('*02"%"63l(-./3(,03(."%‐%/14(T)A%)( #"-( '"/#'( -"( '*"%/$+(-./3(!./*1A3(*/$)l(,)A%)('"##0(30+(.",(."%%/1(./3(1)0-.(,038(<)!063)(-./3(3-"93(#",4

T)( #02)1( -.)( B/1( ,."( 1/)14( r)( ,03( $%"2( 0( ;)%+(9%"2/#)#-($02/*+8(./3('%0#1$0-.)%(.01(<))#(0(!/-+("$‐i!/0*4(o)%+(,)**QB#",#4(K"2)-./#'(,%"#'(.099)#)1(/#(-./3(B/1A3(*/$)8(3"2)(<01(!."/!)3('"-("6-("$(!"#-%"*4

T.)#(-.)(3-"%+(!02)("6-8(E(.01(0('%"69("$(+"6#'(2)#(,."(.01(9/**3(>0#'*/#'(/#(-.)/%(9"!B)-3(0#1('*033+()+)3(!"2)(/#(0#1(9.+3/!0**+(-.%)0-)#(2)(/#(2+(":!)4(E(.01(0( ,"20#(,."( !0**)1( -.)( 96<*/3.)%( 0#1( 30/1( ,.0-( E(.01(1"#)(,03(."%%/<*)8(0#1(3.)(."9)1(-.0-(E(1/)1(<+(!."B/#'("#(2+(",#(;"2/-(q(,./!.('"-(./3(0O)#&"#4

S6-( -.)( 10+( -./3( 3-"%+( !02)( "6-8( [[( B/13( ,)#-( -"(.)0*-.(3)%;/!)3(0-(-.)(./'.(3!.""*(0#1('"-(.)*94(=.0-(,03( [[( B/13( /#(2+( !"*62#8( E( -."6'.-4( E( 1"#A-( B#",(-.0-(E(,"6*1(1"(-.0-(-,/!)4

Steve Buttry, Journal Register CompanyA&#2*B%,"-#$"3#2'&#?,2%#123)/&"-

=.)(i%3-()-./!0*(/336)(E(.01(-"(1)0*(,/-.(03(-.)()1/-"%("$(-.)(?)10%(G09/13(L0P)O)(,03(-.)('6+(,."(!02)(/#-"(2+(":!)(,0#&#'(-"(B#",(,."(-.)(!"22)#-)%(,03("#("6%( 3/-)(,."(.01(0!!63)1(./2("$( 3)R60*( 03‐306*-4(T./!.("$(!"6%3)(%0/3)1(/336)34(K"2)<"1+(.01(0*%)01+(39"O)1(-.0-(0#1(%)2";)1( /-8(<6-(,)(1/1#A-(prescreen  our  comments,  so  someone was  free  to 0!!63)( 3"2)<"1+("$( 3)R60*( 03306*-("#("6%(,)<3/-)4(

Maybe in the future I need to

be mindful of obscuring the

license plate, or just waiting

another couple of hours.

—Howard Owens

The day this story came out, 11 kids went to health services at the high school and got help...I don’t know that I would do that twice.

—Kat Powers

Page 21: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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S6-( -.)#( 3)!"#1*+8( 1"( E( '/;)( -./3( 9)%3"#( ,.0-);)%(/1)#&i!0&"#(,)( .0;)8( ,./!.( ,"6*1( <)( ED( 011%)33(0#1( )20/*( 011%)33( -.0-( -.)+( 63)1( -"( %)'/3-)%^( =.)(F#);)%( %);)0*( +"6%( 3"6%!)3H( 90%-( "$( 2)( -.0-( 39)#-(3"(*"#'(03(0(%)9"%-)%8(/-3(/#/&0*(%)0!&"#(/3(F#"4H(S6-(-.)#(2+(3)!"#1(%)0!&"#(/38(,0/-(0(3)!"#1(q(,.)#(E(9%"2/3)(3"2)<"1+(!"#i1)#&0*/-+8(,)(.0;)(0(1/3!63‐

3/"#( $0!)( -"( $0!)4( E( 03B8(,.+(0%)(,)('"/#'("Y(-.)(%)!"%1^(N2( E( ,/**/#'( -"( '"( -"( >0/*( 03(#)!)330%+( -"( 9%"-)!-( -./3(9)%3"#A3( /1)#&-+^( T)( .01(no  such  discussion  with  this asshole  who  was  comment‐/#'( q( E( 1/1#A-( );)#( B#",( /$(-.)(!"22)#-(,03(-%6)4(K"(/-A3(#"-(-.)(302)(-./#'4

So  should  the  terms  of  ser‐;/!)( j"%( 3"2),.)%)( 2"%)(

96<*/!8( 3/#!)( #"<"1+( %)013( -.)( -)%23( "$( 3)%;/!)k(30+(-.0-( /$(+"6(;/"*0-)(-.)(-)%23("$(3)%;/!)8( /$(+"6(1)$02)(3"2)<"1+8(,)A**(3699*+(+"6%(!"#-0!-(/#$"%‐20-/"#^(X/%3-("$(0**8(,)A%)('"/#'(-"(#))1(-"(1)!/1)(,.)-.)%(-"();)#(0**",(0#"#+2"63(!"22)#-34(S6-(/$( ,)A%)( '"/#'( -"( 0**",( -.)28( ,)A%)( #"-( '"/#'( -"(9%"-)!-(9)"9*)(,."(1"#A-(9*0+(<+("6%(%6*)34(T.)#(E(20B)(0(1)0*(,/-.(0(3"6%!)8(E(2/'.-(-)**(-.0-(9)%3"#8(/$( +"6A%)( *+/#'( -"( 2)( -.)#( E( ,/**( '/;)( +"6( 694( K"(,.)#( +"6( -./#B( /-( -.%"6'.( 0#1(.0;)( -.)3)( 1/3!63‐3/"#38(+"6A%)(#"-('"/#'(-"()#1(69(,/-.(0(F-."6(3.0*-(#"-H(%6*)8("%(0(3/29*)(%6*)4(C"6(!0#(.0;)(3-0#10%138(<6-( -.)#( +"6( 63)( >61'2)#-( 03( +"6( 099*+( -.)2( /#(90%-/!6*0%(3/-60-/"#34

Tom Warhover, Columbia MissourianP",5#?,2%#,5"#&-+96$0#-&/*0$-&

D%/;0!+(/336)3(0%)(,.)%)(-.)(*)33"#3($%"2(!"226#/-+(#),3909)%( )1/-"%3( !"2)( -"( -.)( $"%)4( S)!063)( +"6(2/'.-(<)(*""B/#'(0-(-.0-(9)%3"#(-.)(#)R-(2"%#/#'(0-(-.)(1/#)%4(N#1( $%0#B*+( E( -./#B( -.0-A3(.)0*-.+4(C"6(03B(+"6%3)*$8(i%3-(-./#'\(5m8(,.)#(E(3))(-./3(9)%3"#(0!%"33(-.)(-0<*)(,.)-.)%(/-A3(-"2"%%",("%(-.)(#)R-(10+8(1"(E(.0;)(0('""1(%)39"#3)("-.)%(-.0#(-.)(B#))>)%B(F/-A3(96<*/!(/#$"%20&"#^H

And  each  person  has  to  decide  for  themselves  that )-./!0*( -)29*0-)4(T./!.( /38( ,.0-( 0%)( -.)( ";)%%/1/#'(#))13( /#( -)%23("$( 9%/;0!+( ;)%363( 96<*/!( /#$"%20&"#(q("%(96<*/!(B#",/#'^(K"($"%(/#3-0#!)8(,)(1"#A-(%)9"%-(36/!/1)( $"%( 9)"9*)( ";)%8( E( -./#B( /-A3( ch8( <)!063)( ,)(1"#A-(%)9"%-(!063)("$(1)0-.(";)%(ch4(=.)(9%)3629&"#(/38(3"2)<"1+(1/)3(<)$"%)(ch8(/-A3( 0#( 6##0-6%0*( -./#'( 0#1(-.)%)$"%)( -.)( 96<*/!( ,0#-3(-"(B#",(,.0-(.099)#)14(S6-(+"6('"O0(,"%B(-.%"6'.(-.0-(<)$"%)( /-( !"2)3(694(=.)#(0-(*)03-( +"6( .0;)( 0#( )R9*0#0‐&"#( -.0-A3( 2"%)( -.0#( >63-(FT)A%)( 0( #),3909)%4( T)A%)(0( #),3( 3/-)4H( =.)#( 0-( *)03-(+"6( !0#( ."*1( +"6%( .)01( 69(%)'0%1*)33( "$( ,.)-.)%( -.)(0%'62)#-3( 0M)%,0%1( 20B)(+"6(!.0#')(+"6%(2/#18(,./!.(has  happened  to  me  more -.0#("#!)4

When you think it through and have these discussions, you’re not going to end up with a “thou shalt not” rule, or a simple rule. You can have standards, but then you use judgment as you apply them in particular situations.

Each person has to decide for them-

selves that ethical template. Which is, what are the

overriding needs in terms of privacy

versus public information — or

public knowing.

—Tom Warhover

K-);)(S6O%+

Page 22: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

_h

CHAPTER 4

USING SOCIAL MEDIA

Key Takeaways:

!" E&(3"+,-)+"-1)&-"FA1,)(.T$('3G"U&%)2$$="81$/')"0&-)1,&'"&+"81,@&-)",(A$10&7$(:"E$+-"-1)&-"-*))-+"&+"892',%"+-&-)0)(-+:

!" V.,-$1+"())."-$"%$(+,.)1"-4&-"1)8$1-+",("+$%,&'"0).,&"&1)"$D)("9(@)1,/).:"

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Scott Lewis, Voice of San DiegoL59Q&%#*2-'#&7&%?,"&#$"3#&7&%?#6,"7&%'$(,"#9"#-+&#'*,-09)+-

r)%)( /#( K0#(Z/)'"8( );)%+"#)(q( $%"2(9"*/&!0*( *)01‐)%3(-"(*0<"%(*)01)%3(-"(<63/#)33(0#1(-.)(G)96<*/!0#(90%-+(.)018(0#1(-.)(!./)$("$(9"*/!)A3(*0,+)%8(0#1(-.)(.)01("$(-.)(-0R90+)%3(033"!/0&"#8(0#1(-.)#(0**("$(-.)(%)9"%-)%3( /#( -",#(q(9)"9*)(.0;)(0**( <))#(;)%+()#‐'0')1("#(=,/O)%4(=.)()-./!3(<%)0!.)3(/#(>"6%#0*/32(q(#"-( !/&#'( 0#( "%/'/#0*( %)9"%-( 0<"6-( 0#( /336)8( *0!B("$(1/3!*"36%)8(!"%%)!&"#3(q(0%)(0**(')n#'(;)O)1("#(=,/O)%( .)%)4( K"6%!)3( 0%)( 63/#'( /-( 03( 0(,0+( -"( ."*1(>"6%#0*/3-3(0!!"6#-0<*)(0#1(;/!)(;)%304(@;)%+<"1+(/#(-",#(.03(-.)/%($))1('"/#'(03(-.)+A%)(,0-!./#'()0!.("-.)%(0%'6)4

E-A3( 3#/9)+( 0#1( 6#9%"16!&;)(/#( 20#+( 0%)038( 0#1( /-A3( '"-‐-)#(-"(-.)(9"/#-(,.)%)(,)A;)(.01(-"(-0*B(0<"6-( -6%#/#'(-.)(!.))B( "#( 0( *"-( "$( -./#'34( 5#(-.)( "-.)%( .0#1( /-A3( 0*3"( 0#(/#!%)1/<*+( )Y)!&;)( -""*8( 0#1(E( -./#B( /-A3( 0!-60**+( !"%%)!-)1(>"6%#0*/32( .)%)( /#( 0( ,0+( 6#‐*/B)(0#+-./#'(EA;)(3))#(<)$"%)4(C"6(B#",8(+"6(1/1#A-(!/-)(63(/#(-./38();)#(-."6'.(+"6(1/1(-.0-4(

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E-A3(-./3(20%B)-9*0!)("$(;)n#'("$()0!.("-.)%A3(!"#-)#-(0#1( )-./!3( -.0-( EA;)( #);)%( /20'/#)1( <)$"%)4( N#1( /-A3(-.%"6'.(-./3(2)1/62(-.0-(0(*"-("$(-.)3)(0%'62)#-3(0#1(0!!630&"#3(.0;)(!"2)("6-(/#(-.)(*03-(-,"("%(-.%))(+)0%34

E-A3(#"-("%'0#/P)14(E-A3(;)%+(%0#1"24(N-(-.)(<)'/##/#'8(-.)%)(,03(-.)(#"&"#(-.0-(=,/O)%(,03#A-(0(;)%+(3)%/‐"63(2)1/624(S6-(+"6A%)(,%/&#'8(0#1(/-A3(96<*/!8(0#1(+"6(."*1(0(96<*/!(9"3/&"#(q( /-A3(0(</'(1)0*4( E( -./#B(,)A;)('"O)#(";)%(-.0-(#",8();)%+"#)(-0B)3( /-(;)%+(3)%/"63*+(0#1(,0-!.)3(,.0-(-.)+(30+(0(*/O*)(<)O)%4

=.)#8( >63-(-.)("-.)%(10+8( E(,03(0%'6/#'(,/-.(0( *0<"%(*)01)%(0<"6-(0(9*0#(-"(%)'6*0-)(T0*20%-(.)%)4(T)A1(%6#(013( $%"2(T0*20%-( 3);)%0*(,))B3( 0'"4(N#1( 3.)(30/18( +"6( !0#( !"#&#6)( -"( 39*/-( .0/%3( /$( +"6( ,0#-(<)!063)("$(0**(-.)(2"#)+(+"6(-""B(q(3"2)-./#'(*/B)(-.0-4(56!.v(=.0-A3(76/-)(0#(0!!630&"#4

=.)%)(,03( 0( !/-+( !"6#!/*20#( -.)( "-.)%( 10+8( 0( ;)%+(2/*1Q20##)%)1(#/!)('6+8(,."(,%"-)("#(=,/O)%(-.0-(0( mDSK( 3-"%+8( -.)( *"!0*( 96<*/!( %01/"8( ,03( *61/!%"63(0#1("Y)#3/;)*+(,%"#'8("%(3"2)-./#'(*/B)(-.0-4(=.)+(.01(/-("6-("#(=,/O)%($"%(0(,./*)4

How often have editors gotten complaints or

concerns about accuracy and just

sort of let it be? Now, you let it be and you’re in the

spotlight.

—Scott Lewis

Page 23: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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r",( "M)#( .0;)( )1/-"%3( '"O)#( !"29*0/#-3( "%( !"#‐!)%#3(0<"6-(0!!6%0!+(0#1(>63-(3"%-("$(*)-(/-(<)^(]",8(+"6(*)-(/-(<)(0#1(+"6A%)(/#(-.)(39"-*/'.-4

Tracy Record, West Seattle BlogR$6&N,,H#6,//&"-'#$%&"4-#$05$?'#*2N096

E( ,"#A-( 63)( /20')3( $%"2( X0!)<""B( 6#*)33( E( .0;)(3"2)"#)A3(39)!/i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

X"%( )R029*)8( ,)( .01( 0( !03)( ,.)%)( 0( ')#-*)20#(,03(0%%)3-)1(0M)%(0#(/#!/1)#-(,.)%)(.)(,03(0990%‐)#-*+8( 0**)')1*+( -%+/#'( -"( !"22/-( F36/!/1)( <+( !"94H(K"2)"#)(9"/#-)1(2)(-"(./3(X0!)<""B(90')(-.)(#)R-(10+8(0#1(/-(.01(3"2)(%0#&#'3(q(/-(,03(!*)0%(-.0-(.)(,03(9%"<0<*+(2)#-0**+(1/3-6%<)14(N#1( E(!"6*1(.0;)(!."3)#(-"(30+8(,)**8(.)%)A3(0#(/#-)%)3&#'(3-"%+(0<"6-(.",( -./3( '6+( -.0-( >63-( '"-( /#;"*;)1( /#( -./3( /#!/1)#-8(,03(1)i#/-)*+( 3))2/#'*+(#"-( /#(./3( %/'.-(2/#18(0#1(2)#&"#)1( -.0-4( N#1( E( -."6'.-8( +"6( B#",( ,.0-^(="(2)(-./3(/3(9)%3"#0*8( /-A3(#"-(>63-(3/n#'("6-(-.)%)(

"#( -.)("9)#(,)<8( E( %)0**+(.01(-"( <)( 9"/#-)1( <+( 3"2)"#)( -"(-.)(6#/76)(#02)(-.0-(-./3('6+(63)1( "#( ./3( X0!)<""B( 90')4(E-( >63-( 1")3#A-( 3))2( */B)( /-A3("9)#( 3)03"#( "#( 0**( -.0-( 6#&*(0#1( 6#*)33( /-A3( ,%/O)#( /#( -.)(X0!)<""B( -)%23( "$( 3)%;/!)( "%(3"2)-./#'( -.0-( );)%+-./#'(-.0-A3( 96<*/3.)1( .)%)( /3( $%))(0#1( "9)#( 6#*)33( +"6( ./1)( /-(<)./#1(0(9%/;0!+(,0**4

E$(EA2('"/#'(-"(76"-)(0(-,))-8(EA**(96**(/-3(1/3!%)-)(bGV(0#1(*/#B(-"(/-4

Barry Parr, CoastsiderS&%9B?#&7&%?-+9")

E(1"#A-( %6#(0#+-./#'( -.0-( E( !0#A-( ;)%/$+4(N( !"69*)("$(+)0%3( 0'"8( 2+( 106'.-)%( .01( .)0%1( 3"2)-./#'( ;/0(X0!)<""B( -.0-( "#)( "$( -.)( 3-61)#-3( $%"2( -.)( ./'.(3!.""*(.01('"O)#(.6%-(3"2).",4(N#1(6#*)33(E(!"6*1(')-(0(;)%/i!0&"#(E(,"6*1#A-(%6#(0#+("$(-.0-4

Mike Orren, Pegasus NewsL+&#*2N096#79&5

E#("6%(3."98(,)(.01(!*)0%(%6*)3\(E-(,03($0/%('02)(/$(+"6(!"6*1(0!!)33(-.)/%(90')(,/-."6-(<)/#'(-.)/%($%/)#14(E$(/-(,03(/#(76)3&"#8(-.)(%)9"%-)%(,"6*1(*"'("6-($%"2(X0!)<""B8( 0#1( /$( -.)( 90')( ,03( ./11)#( $%"2( -.)28(-.)#( -.)+( !"6*1#A-( 63)( /-4( N-( *)03-( ,/-."6-( 3"2)($6%-.)%(!"#i%20&"#4(N3($0%(03(9/!B/#'(69(3-6Y($%"2("-.)%(3"6%!)3(0#1(-0B/#'(/-(03(0!!6%0-)8(,)(%)0**+(63)("6%(>61'2)#-4(E$(/-(,03(0(-%63-)1(3"6%!)(0#1(,03(#"-('"/#'(-"(.0%2(0#+"#)8(,)(,"6*1(-0B)(/-(0-($0!)(;0*6)4

Paul Bass, New Haven Independent!#6,/*096$-&3#6$'&

?"*62</0(U"6%#0*/32(K!.""*(1/1( 0( ,."*)( !03)( 3-61+( "$("6%(63)("$(/#$"%20&"#($%"2(X0!)<""B( /#( !";)%/#'( -.)(N##/)( V)( 26%1)%( !03)( /#(_hhg4(G)01(/-(0-\(((.O9\WW</-4*+W#./Q!03)3-61+4

s@ZE=5GAK( ]5=@\( =.)( !03)(centers  on  the  Indepen‐1)#-A3( /#-)%#0*( 1)<0-)( "#(.",($0%(-"('"(/#(63/#'(20-)‐%/0*( $"6#1( "#( -.)( X0!)<""B(9%"i*)( "$( -.)( 26%1)%( 363‐9)!-A3()RQ'/%*$%/)#14((=.)()RQ'/%*$%/)#1(.01(0!!)9-)1(0($%/)#1(%)76)3-($%"2(J)*/330(S0/*)+8(-.)(E#1)9)#1)#-A3(%)9"%-)%("#(-.)(3-"%+4t

=.0-('0;)(S0/*)+(0!!)33(-"(-.)()RQ'/%*$%/)#1A3(3-0-63(69‐dates and she discovered the suspect was involved in a 9"*/!)(/#;)3&'0&"#(+)0%3(<)$"%)4((E-(0*3"(*)M(S0/*)+(0#1(

In our shop, we had clear rules: It was fair game if you could access their page without being their friend.

It’s also an incred-ibly effective tool,

and I think it’s actually corrected journalism here in

a way unlike any-thing

I’ve seen

before.

K!"O(V),/3

J/B)(5%%)#

Page 24: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

__

S033(/#(0#()-./!0*(!"#6#1%62(0<"6-(,.0-(/#$"%20&"#(-"(96<*/3.(0#1(.",(-"(20/#-0/#(-.)()RQ'/%*$%/)#1A3(9%/‐;0!+4(E#(-.)()#18(-.)+(,0/-)1("#(%)9"%&#'(3"2)($0!-34(

S0/*)+( ,%"-)( 69( .)%( 9)%39)!&;)( /#( K*0-)4( C"6( !0#(%)01(/-(0-\(.O9\WW3*0-)42)W#./Q<0/*)+4

Andrew Huff, Gapers Block>89'9"B,%/$(,"4#6$"#'(00#'&&*#9"

o)%/$+/#'(,.)-.)%(3"2)-./#'( /3(#),38( /3( -%6)8( /3( -+9/‐!0**+( $0/%*+( )03+8( "%( /-A3( #"-( ./'.Q3-0B)3( )#"6'.4( C"6(B#",8(,.)-.)%(-.)(?./!0'"(=%0#3/-(N6-."%/-+(-%0/#(/3(3-6!B( 3"2),.)%)( "#( -.)( -%0!B34( EA2( #"-('"/#'( -"( !0**( -.)( ?=N( -"( !.)!B( "#( -.0-4( E$(3"2)<"1+(.03(30/1(-.0-8(-.)(3-0B)3(0%)(3"(*",(/#(-.0-(<)/#'(6#-%6)8(,.+(,"6*1(3"2)‐<"1+(<"-.)%(-"(*/)^(S6-(/-A3(0*3"(3"2)-./#'(,)(20+(,0#-( -"(%)9"%-(q(0-( %63.(."6%( /-(2/'.-(<)(.)*9$6*($"%(9)"9*)4(=.)(<)06-+("$(-.)(,)<(/3(+"6(!0#(9"3-(0#(6910-)(/$(-./#'3(!.0#')4

@;)#(,.)#(+"6(;)%/$+(-./#'38(+"6(!0#()#1(69(')n#'(1/3/#$"%20&"#4( =.)%)(,03( 0( !03)( %)!)#-*+(,.)%)( 0(

,)**Q*";)1(<0%(",#)%(,03(<)*/);)1( -"(.0;)(1/)14( E-(.01(!"2)(-.%"6'.(0(%)*/0<*)(#),3(3"6%!)4(K"2)<"1+(!0**)1( -.)(<0%( -"(;)%/$+( /$( /-(,03( -%6)8(0#1( -.)(20#‐0')%("#(16-+(30/1(/-(,03#A-4(=,"(10+3(*0-)%(/-(-6%#)1("6-(3.)(,03(>63-(!";)%/#'($"%(-.)($02/*+(<)!063)(-.)+(1/1#A-(,0#-(-.)(#),3("6-(+)-4

Tom Warhover, Columbia MissourianTrust but verify

5#(20#+("!!03/"#38("6%(3"!/0*Q2)1/0(2"#/-"%/#'(.03(9%"16!)1(3-"%/)34(N#1(-.)%)(.0;)(0*3"(<))#(0-(*)03-(-.%))("%($"6%("!!03/"#3(/#(,./!.(,)(,0/-)1(-"('""1(

)Y)!-4( N( -)*);/3/"#( 3-0&"#( .)%)(-,))-)1(-.0-(-.)%)(,03(0(3.""&#'(0-( 0( #6!*)0%( %)0!-"%( "#( !029634(=.)+(-,))-)14(56%(/#3-0#-(%)0!&"#(was to put it up, to tweet it on our 3/-)8( 96-( 69( 0( #),3(<6%3-4( S6-( -.)(!/-+( )1/-"%( q( "#)( "$( "6%( )1/-"%W

9%"$)33"%(-+9)3(q(30/1(,0/-8(*)-A3(!"#i%2(/-4(=6%#)1("6-( -.)%)(,03(0( 3.""&#'( /#( -.)(#)/'.<"%.""18(<6-(/-(.01(#"-./#'(-"(1"(,/-.(-.)(#6!*)0%(3/-)4(=.0-A3("6%(-%63-Q<6-Q;)%/$+(099%"0!.4

Even when you verify things, you can end up getting

disinformation.

—Andrew Huff

Page 25: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

_`

CHAPTER 5

COMMUNITY CONTRIBUTIONS

Key Takeaways:

!" Y$'9(-))1"%$(-1,297$(+"A1$0"0)02)1+"$A"&"'$%&'"%$009(,-3"&''$*"+0&''"()*+"+,-)+"-$"*,.)("&(.".))8)("%$@)1&5)",("($(T-1&.,7$(&'"*&3+:

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Mike Orren, Pegasus News.,/&(/&'#-%$3&C,E'#$%&#"&6&''$%?#-,###cover a story

T)(-""B(-.)(-0!B(0**(0*"#'(-.0-(/-(,03(<)O)%(-"(.0;)(3"2)<"1+(,/-.(0( 3-0B)( /#(0#( /336)8();)#( /$( /-A3("#)(-.0-(2/'.-(</03( -.)28(!";)%/#'( /-8( -.0#( -"(#"-(.0;)(!";)%0')(0-(0**4(D0%&!6*0%*+(,/-.(0(320**(-)024

5#)( "$( "6%( 2"%)( )R-%)2)( )R029*)3( ,03( 0-( "#)(9"/#-(,)(.01(0(36<6%<0#(!/-+(!"6#!/*(<)/#'(!";)%)1(<+("#)("$(-.)(!"6#!/*(2)2<)%34(N#1(E(B#",(0(*"-("$(people at journalism schools hear that, I can see the .)013( 3-0%&#'( -"()R9*"1)4(S6-("6%( -0B)(,038(,)A%)(#);)%('"/#'(-"(<)(0<*)(-"(0Y"%1(-"(3)#1(3"2)<"1+(-"(m)**)%8( =)R038( -"( !";)%( -.0-(2))&#'4(N-( -.)(;)%+(*)03-( ,)( .0;)( 3"2)( !"#i1)#!)( -.0-( .)A3( '"/#'( -"(')-( %/'.-( ,.0-( ,03( ;"-)1( 69"#( 0#1( .",( /-( -6%#)1("6-4( T)A;)( '"-( "9)#( !"22)#-3( $"%( 9)"9*)( -"( -)**(63( /$(.)A3(39/##/#'(/-4(N#1(/-(,03('%)0-4(5!!03/"#0**+8("#)("$(./3($)**",(!"6#!/*2)#(,"6*1(!"2)("#(0#1(30+8(FT)**8( U/28( E(6#1)%3-""1(-.0-(,03(+"6%( -0B)("#(.",(-.0-(,)#-8(<6-(E($)*-(1/Y)%)#-*+(0<"6-( /-4H( E-(!%)0-)1(0('""1(!"#;)%30&"#4(N#1(,)(,)%)(;)%+(!*)0%(0<"6-(1/3!*"3/#'(/-4

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

David Boraks, Davidson NewsA%,$3&"9")#?,2%#7,96&'#6$"#0&$3#-,#"&5##audiences

D)"9*)( .0;)( 9%)O+( 3-%"#'( "9/#/"#3( 0<"6-( ,.0-(3."6*1( <)( /#( .)%)( 0#1( ,.0-( 3."6*1#A-8( 0#1( -.)+(3)#1(2)(-./#'34(X%"2(-.)(3-0#19"/#-("$(0(-%01/&"#0*(>"6%#0*/3-(,."A3(63)1(-"(,"%B/#'(03(3"2)<"1+(,."(!"2)3(/#($%"2(-.)("6-3/1)8('0-.)%3(/#$"%20&"#8(-.)#(,%/-)3(/-(3"(-.0-("-.)%(9)"9*)(!0#(B#",(0<"6-(/-8(/-A3(<))#(/#-)%)3&#'(-"(01>63-(-"(-.0-4

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Page 26: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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EA;)(.01(0(!"69*)("$(36!!)33(3-"%/)34(5#)("$(-.)2(/3(0#(fhQ+)0%Q"*1(,"20#(,."(0*,0+3(,0#-)1(-"(,%/-)(0#1(.01(1"#)(3"2)(,%/&#'4(E-(,03(5m8(630<*)8(0#1(/-(,03(0(1/Y)%)#-(061/)#!)(-.0#(E(!0#(')-(0-(2+3)*$(03(3"2)<"1+(/#(./3(ch34(K"(E(!02)(69(,/-.(0(#),(9*0!)("#(-.)(3/-)(-"(9"3-(.)%(!"*62#("#!)(0(,))B4(E-A3(<))#(0(2"1)%0-)(36!!)334( E-(')-3(0#"-.)%(;"/!)(0#1( $0!)("6-(-.)%)(-.0-A3(#"-(2)4

Kat Powers, Wicked LocalR9"39")#-+&#%9)+-#',2%6&'#$"3#09"H9")#$5$?

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T)(0*3"(.0;)(*)33(!"#-%";)%3/0*(!"226#/-+(!"#-)#-4(E#( K"2)%;/**)( ,)( .0;)( 0( !"226#/-+( 2)2<)%( ,."($))*3( /-A3(.)%( !/;/!(16-+( -"(20B)( 36%)( -.0-( -.)( *"!0*(paper has schools covered, so she takes photos, she /#-)%;/),3(B/13(0#1(-)0!.)%34(E-A3(0('%)0-(,0+(-"(')-(3!.""*3(!";)%0')("$(/#-)%)3&#'(-./#'38(*/B)(-.)(r/%"‐3./20(36%;/;"%(,."(!"2)3(-"(39)0B(-"(-.)(!*033%""24(

=.)%)(/3(#"(,0+(/#(0(!/-+("$(fd8hhh(-.0-(EA2('"##0(.0;)(-.)(%)3"6%!)3(-"(!";)%(-.0-8(<6-(/-A3($03!/#0&#'4

Liz George, BaristanetS&%9B?#$'#9B#9-4'#?,2%#,5"#6,"-&"-

=.)%)( ,03( 0#( /#3-0#!)( ,.)%)( 3"2)<"1+( ,%"-)( 63(0( %)0**+( 1)-0/*)1( 1)3!%/9&"#( "$( 0#( 0!!/1)#-8( 0( ./-Q0#1Q%6#8(0(B/1('"-(.6%-4( E-(,03(;)%+(1)3!%/9&;)(0#1(1)-0/*)1(0#1(/-(3"6#1)1(;)%+('""18(*/B)(0('""1(!/&P)#(%)9"%-4(N#1(E(%)2)2<)%(-.)('0*(,."(,03()1/&#'(-.0-(10+(30/18(3."6*1(E(%6#(-./3^(N#1(E(30/18(+"6(!0#A-(%6#(/-(q(E(1"#A-(B#",( /$( /-A3( -%6)v(T)A;)('"-( -"(!0**(0#1(%)0**+(!.)!B(-./3("6-4

K"2)&2)3(/$(+"6(')-(-.%))("%($"6%(%)9"%-3("$(3"2)‐-./#'8(#"-(39)!/i!(*/B)(-./38(<6-(*)-A3(30+8(-.%))("%($"6%(%)9"%-3(*/B)8(F-.)(9",)%(/3("6-("#(2+(3-%))-8H(-.%))(1/Y)%)#-( 9)"9*)( )20/*( +"68( -.)#( EA2( $6**+( !"2$"%-‐0<*)( '"/#'( 0.)01( 0#1( 30+/#'8( F-.)%)( 0%)( 9",)%("6-0')38H(96n#'(/-("6-(-.)%)(0#1(30+/#'8(F,.0-(.0;)(+"6(.)0%1^H(5%8(F,)A;)(.)0%1(-.0-(-.)%)(,03(0#(0!‐!/1)#-8(-.%))(1/Y)%)#-(9)"9*)(.0;)(&99)1(638(,)A%)(-%+/#'( -"( ')-( 2"%)( /#$"%20&"#4H( EA2( !"2$"%-0<*)(,/-.( !%",13"6%!/#'( 3-6Y4(S6-( E(,03#A-( !"2$"%-0<*)(,/-.(-./34(N#1(/-(-6%#)1("6-(.)(.01(0(*"-("$(-.)(1)-0/*3(,%"#'4( r)( -."6'.-( /-( ,03( 0( '/%*8( /-( ,03( 0( <"+l( .)(-."6'.-(/-(,03(0(./-Q0#1Q%6#8(/-(,03#A-4

=.)( <)3-( 3!)#0%/"( /38( +"6( 3)#1( 3"2)<"1+( ";)%( -"(!.)!B(/-("6-4(S6-(3"2)&2)3(/-A3(0M)%(-.)($0!-4(=.)#(+"6A%)(,)/'./#'(/#$"%20&"#(-.0-(!"2)3(/#(,/-.(,.0-(+"6(!0#(')-(":!/0**+4(K"2)&2)3(/-A3(0(9."-"8(-.0-A3('%)0-4(=."6'.(E('6)33(3"2)"#)(!"6*1(1"!-"%(0(9."-"4(K&**8( /-A3( 0( */O*)( )03/)%( -"( 63)( 0( 9."-"( 03( 0( 3-0%&#'(<*"!B(-"(3"2)-./#'4

Scott Lewis, Voice of San DiegoD0&$%0?#39'60,'&#6,//2"9-?C)&"&%$-&3#6,"-&"-

T)(.0;)( 0( !"226#/-+( <*"'')%3( 9*0x"%28(,)( !0**( /-(-.)(D)"9*)A3(D"3-4(T)(')-(63)%Q')#)%0-)1(!"#-)#-(/#(-.0-($"%24(E(1"#A-(-./#B(,)(20B)(0#+(2"#)+("Y("$(/-(q(/-A3(2"%)("$(0(3)%;/!)(-"(*)-(-.)2(')-(-.)/%(;"/!)("6-4

=.)%)A3( 0( !"9+)1/&#'( 9%"!)338( 3/2/*0%( -"( ,.0-( ,)(1"(,/-.(!"22)#-34(T)( *)-(2"3-('"( -.%"6'.(6#*)33(

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_c

-.)+A%)(0O0!B3("%(/#36*-3("%(0!!630&"#34(T.)#(-.)+(0%)8(,)(!.)!B(,/-.(-.)2(0#1()1/-( /-(.0%1)%4(S6-(,)(.0;)#A-( .01( -""( 20#+( /336)34( J"3-( "$( -.)( 9)"9*)(<*"''/#'( "#( -.0-( 9*0x"%2( 0%)( 9%)O+( 9%"$)33/"#0*4(

=.)+( */B)( /-8( -.)+( ')-( /-( /#( -.)(3-%)02( "$( "6%( 3)0%!.( )#'/#)(0#1( 36!.4( K"2)("$( -.)2(.0;)(<))#( 3"2)( "$( "6%( <)3-Q%)01(9/)!)34( T)( 0*3"( 96-( 0( 1/3!*"‐36%)( #)R-( -"( /-\( /-A3( #"-( "6%("9/#/"#8(/-A3(-.)/%34

C"6(!0#(96-(0#+-./#'(+"6(,0#-(69(3"()03/*+("#(0**(-.)3)(9*0x"%23(q(=,/O)%8(X0!)<""B8(T"%1D%)338(-.)+A%)(0**(<03/!0**+($%))(0#1()03+(-"(63)4(K"(E($))*8(/$(,)A%)('"/#'(-"(96-(0#+-./#'(69("#("6%(9*0x"%28(,)(2/'.-(03(,)**(-%+(-"(-0B)(/-(69(-"(-.)(<0%)(2/#/262("$(3-0#10%138(-"(20B)(36%)(,)A%)("Y)%/#'(3"2)-./#'(1/3&#!&;)4

Barry Parr, CoastsiderA&9")#,H$?#59-+#/9''9")#$#)%&$-#*+,-,

=",0%1( -.)( )#1( "$( *03-( +)0%8( 3"2)<"1+( 3)#-(2)( 0(9."-"4( K"2)"#)( .01( <))#( !6n#'( -.)( )#13( "Y( "$(<))%( !0#3( 0#1( 20#0'/#'( -"( ')-( -.)2( 0%"6#1( -.)(#)!B3("$(3)0'6**34(E('"-(0(9."-"("$(-./3($%"2(3"2)"#)8(30+/#'8( E( $"6#1( -./3('6**("#( -.)(<)0!.(,/-.( -./3( !0#(0%"6#1(/-3(#)!Bv(N#1(/-(*""B)1(D."-"3."99)1(-"(2)4(E(3)#-(/-(-"(2+(,/$)8(,."A3(0(3)%/"63(020-)6%(9."-"'‐rapher,  and  she  showed  it  to  some  folks  she  knew, 0#1(-.)(!"#3)#363("9/#/"#(,038(-.)(-./#'(.01(<))#(D."-"3."99)1("#(-.)%)4(K"(E(3)#-(<0!B(0(#"-)(30+/#'(E(!0#A-(%6#(-./3(6#*)33(+"6(!0#(;)%/$+(/-($"%(2)4(E(201)(0#( )#)2+( <)!063)( 3.)( <)*/);)3( E( ,03( )33)#&0**+(0!!63/#'( .)%( "$( <)/#'( 1/3."#)3-4( E-( '"-( 9%)O+( 6'*+4(K.)(<03/!0**+(,0#-)1(-.)(#02)3("$();)%+<"1+(,."A1(3))#(-.)(9."-"(q(0#1(3.)(,0#-)1(/-()%03)1($%"2(2+(!"296-)%(0#1(-.0-("$();)%+"#)()*3)(,."A1(3))#(/-4

E(2/33)1(0('%)0-(9."-"8(6#$"%-6#0-)*+8(<)!063)(E(,03(-""(!0%)$6*(0<"6-(%6##/#'(3"2)-./#'(E(!"6*1#A-(;)%/$+4(E$(+"6(L""'*)(F3)0'6**(<))%!0#8H(.)%)(/-(/3("#(JK]S?4

E( '"-( 0#( 0O"%#)+A3( *)O)%( $%"2( .)%( -)**/#'( 2)( -"(%)2";)( -.)( /20')( 0#1( 09"*"'/P)4( K.)( 0*3"(,0#-)1(2)(-"(%);)0*(-.)(#02)("$(-.)(9)%3"#(EA1('/;)#(/-(-"4(E$( /-(.01#A-(<))#(2+(,/$)(0#1(3.)(,03#A-(5m(,/-.(/-8(

E( ,"6*1#A-( .0;)( 1"#)( /-4( S6-( E( ,03#A-( /#-)%)3-)1( /#(1)0*/#'(,/-.(0( *0,36/-8(0#1( -./3(,03(#"-(0(9%/#!/9*)(,"%-.(i'.&#'(";)%(,/-.(-./3(9)%3"#4

Andrew Chavez, the109/Schieffer School of Journalism.&%79")#-+&#6,//2"9-?

T)(*""B(0-(0%)03(,.)%)(,)(!0#(1"(-./#'3(,/-.(Z%690*(;/),3(0#1(3"2)(76/!B(')"!"1/#'(-.0-(>63-(/29%";)3(,.0-A3("6-(-.)%)(<+(0(-."630#1(9)%!)#-4

G/'.-(#",(,)(.0;)(0('6+(,."(.03(0(<6#!.("$(./3-"%/!(9."-"3("$(-.)(0%)08(0#1(-.)+A%)(3/n#'("#(0(p0-(r=JV(90')8( <6%/)1( /#( -.)3)( */#B3( ,/-.( !09&"#3( -.0-( 0%)(30;)1(03(/20')34(E-(*""B3(*/B)(/-(2/'.-A;)(<))#(*0/1("6-(/#(y60%B8("%(3"2)-./#'(*/B)(-.0-4(T)(!0#('"(-.%"6'.8(')"!"1)(-."3)(9."-"38(0#1(20B)(0#(/#-)%0!&;)(209(,/-.(<)$"%)(0#1(0M)%3(/#(L""'*)(K-%))-(o/),(/#8(*/B)8(0(,))B4(N#1(-.0-A3(0(.6')(3)%;/!)(-"(-.)(!"226#/-+(/#("6%(2/#1(q( >63-(9%";/1/#'(0(9*0x"%2( $"%(,.0-A3(0*%)01+("6-(-.)%)4

Lance Knobel, BerkeleysideM,5#-,#N&#-%$"'*$%&"-#$N,2-#6,"J96-'

I think as we and other sites reach out more and more -"(-%+(0#1()#'0')(-.)(!"226#/-+8( $"%( /-(#"-(-"(<)(0(*/O*)( 3-0Y( -.0-( 1")3( 0**( -.)(,"%B8( +"6( 0!-60**+(,0#-(-"(2"</*/P)(1"P)#3("%(.6#1%)13("$(*"!0*(9)"9*)(-"(1"(,%/&#'4(=.)#(-.)%)A3(0(."3-("$(76)3&"#3(-.)%)(0<"6-(.",(+"6(%)20/#(-%0#390%)#-(0<"6-(9)"9*)A3(!"#p/!-38(.",( +"6( 0!-60**+( %)-0/#( !%)1/</*/-+( 0#1( 06-."%/-+4(T/-./#( -.)( #0%%",( !"#-)R-( "$( S)%B)*)+8( ,)A;)( 3))#(.",()03+( /-( /3( $"%(0(#),3909)%("%( >"6%#0*/32(3"6%!)(-"(<)(9)'')1(03(0(-"-0**+(90%&30#("%'0#4(=.)#(.0*$(-.)(9)"9*)(/#(-",#(-./#B("$(!"6%3)(/-A3(%/'.-8(0#1(.0*$(-.)(9)"9*)(-./#B8(E(,"#A-(<)*/);)(0#+-./#'(/-(30+34(E$(+"6A%)(<%/#'/#'( /#( *"-3("$(9)"9*)(q(,./!.(,)(.0;)#A-(1"#)(+)-(q(-.)%)A3(3"2)-./#'(-"(,%)3-*)(,/-.(-.)%)4

T0+(<0!B8(,)(.01(0(,"20#(,%/-)(0(9/)!)($"%(63(0<"6-(the downtown plan, and we had commenters come in 0#1(0!!63)(.)%("$(,%/&#'(-./3(<)!063)(.)%(.63<0#1(/3(0(1);)*"9)%8(3"(3.)A3(-%+/#'(-"(9%"2"-)(-.)(/1)0(-.0-(-.)(1",#-",#(#))13(-"(<)(%)3-%6!-6%)1(<)!063)(-.)#(.)A**(20B)(0(*"-("$(2"#)+("#(./3(<6/*1/#'34

If you have a one percent doubt in your mind if you

should publish an item, just skip it.

—Mike Orren

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CHAPTER 6

COMMENTS AND ANONYMITY

Howard Owens, the Batavian!#%&$0C(/&#*,096?#*%,793&'#6,"-&;-#$"3#60$%9-?

T)( .0;)( 0( %)0*Q#02)( 9"*/!+4( ="( 2)( -.0-A3( 0#( )-./‐!0*( /336)("#*/#)4( E$( +"6(.0;)(9)"9*)(!"22)#&#'( /#(0( 96<*/!( $"%628( )39)!/0**+( /#( 0( 320**( !"226#/-+8(%)01)%3( .0;)( 0( %/'.-( -"( B#",(,.)-.)%( -.0-A3( 0( $"%‐2)%( )*)!-)1( ":!/0*( "%( 3"2)<"1+( ,."( ,"%B3( $"%(-.)(3-0-)(3)#0-"%8("%( >63-(0(</O)%(<63/#)3320#(-.0-('"-( 3!%),)1( ";)%4( T."( 0( 9)%3"#( /3( !0#( '/;)( -.)/%(!"22)#-3( !*0%/-+8( 2)0#/#'( 0#1( !"#-)R-4( K"( -"(2)(-.0-A3(0#()-./!0*(/336)34(E-A3(2"%)(-.0#(.0;/#'(0(!/;/*(9*0!)(-"(.0;)(0(!"226#/-+(!"#;)%30&"#(q(-."6'.(0( %)0*Q#02)( 9"*/!+( .)*93( ,/-.( -.0-8( -""4( ( E-( 0*,0+3(surprises me when journalists who I consider ethical 0#1( B#",*)1')0<*)( /#( -./3( 390!)( 1/30'%))(,/-.(2)("#(-.0-(9"/#-4

56%( %)0*Q#02)( 9"*/!+( /3( )#$"%!)1( ,/-.( 0-( *)03-( gh(9)%!)#-(0!!6%0!+4(=.)%)A;)(<))#(-,"("%(-.%))(&2)3(,.)#( /-( !"2)3( -"(2+( 0O)#&"#( -.0-( *"#'&2)( !"2‐2)#-)%3(0%)#A-(63/#'(-.)/%(%)0*(#02)34(

=.)%)(0%)( 3/-)3( -.0-(0%)(0-( 0( 3!0*)(,.)%)( -.)(,0+( E()#$"%!)( 0( %)0*Q#02)3( 9"*/!+( 2/'.-( #"-( ,"%B8( <6-(!)%-0/#*+( /#( 0( 320**( -",#( E( -./#B( /-( ,"%B34( E#( 0(2)‐1/62( -",#( /-( !0#(,"%B(q( E( .)0%( S6Y0*"A3( 1"/#'( /-4(EA2( #"-( 0'0/#3-( 0#"#+2"63( "#*/#)( !"22)#-0%+( "%(<*"'3(q( E( <)*/);)( -.0-( +"6( !0#()3-0<*/3.( !%)1/</*/-+(0#"#+2"63*+4(EA2(>63-(-0*B/#'(/#(-.)(#0%%",(!"#-)R-("$(90%&!/90&#'(/#(0(#),3(3/-)(-.0-(/3(0#(0O)29-(-"(<)(0(>"6%#0*/3&!()#1)0;"%4

T)(.0;)(0(F36<2/-(#),3H(<6O"#(q(+"6(!0#(36<2/-(#),3("%(3-"%+(&93(0#"#+2"63*+8(,/-."6-(/1)#&$+/#'(+"6%3)*$4(N<"6-(.0*$("$(-.)(#),3(&93( E(')-(0%)($%"2(9)"9*)(-.0-(3)#1(2)(-.)/%(#02)8(-.)+(>63-(1"#A-(,0#-(/-(96<*/!4(E(i#1(-."3)(&93(-"(<)(0(</-(2"%)(!%)1/<*)4

David Boraks, Davidson NewsI,%%?#$N,2-#'9-&#%&*2-$(,"=#",-#*$)&#79&5'

E( 2"1)%0-)( 0**( !"22)#-3( 0#1( 20B)( );)%+<"1+(/1)#&$+(-.)23)*;)3(<+(#02)4(E(-%)0-(!"22)#-3(2"%)(*/B)(*)O)%3(-"(-.)()1/-"%4(E(1"#A-(0**",(-.)($%))Q$"%Q0**4(

Key Takeaways:

!" ";4)"0&R$1,-3"$A"+,-)+"*)"-&'=)."-$"-13"-$")(A$1%)"&"8$',%3"1)>9,1,(5""%$00)(-)1+"-$"9+)"-4),1"1)&'"(&0)+:

!" E&(3"+,-)+"0$.)1&-)"&''"%$00)(-+<"1)@,)*,(5"-4)0"2)A$1)"-4)3H1)"892',+4).:";4,+"-&=)+"'$-+"$A"70)"&(.",(4,2,-+".,1)%-"%$(@)1+&7$(<"29-"81$-)%-+".,+%9++,$(+"A1$0"+4,''+<"-1$''+<"+8&00)1+"&(.<"8$-)(7&''3<""',2)'"+9,-+:

!" J"A)*"+,-)+"2)',)@)"%$00)(-)1+"4&@)"&"1,54-"-$"&($(30,-3<"9(.)1+-&(.,(5"-4&-"&''$*,(5"&($(30$9+"%$00)(-+".)0&(.+")M-1&"@,5,'&(%)",("0$(,-$1,(5"-4)0:

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X"%(3);)%0*(%)03"#34(5#)(/3(3)*$Q9%)3)%;0&"#(q(+"6(B#",(,.0-(-.)($%))Q$"%Q0**(*""B3(*/B)\(0#+(#),3909)%(,)<3/-)4( E-A3( 0!6-)*+( "<;/"63( 0#1(90/#$6*( /#( 0( 320**(!"226#/-+(*/B)(-./3(/$(-.)($%))Q$"%Q0**(/3(0**",)1(-"('"(6#!.)!B)14(E-(-0B)3(";)%(+"6%(3/-)8(0#1(9)"9*)(<)'/#(-"(-./#B(-.0-(/3(,.0-(+"6%(3/-)(/3(0**(0<"6-8(/-A3(0(9*0!)(-"('"('%"63)(0#"#+2"63*+(0<"6-(,.0-);)%(+"6(,0#-8(-"( 20B)( 6#$"6#1)1( 0!!630&"#38( -"( 96<*/3.( $0*3)(/#$"%20&"#8(-"(*/<)*(0#1(3*0#1)%4

=.)(%)03"#(,.+(E(1"(/-(-.)(,0+(E(1"(/-(#",(/38(,)(.01(a couple of incidents  where comments were posted "#(-.)(3/-)(-.0-(!%)0-)1(9%"<*)23($"%(2)4(=./3( /3(2+(

<63/#)334(E(3-0%-)1(/-8(2+(<*""1(3,)0-(0#1(-)0%3(.0;)('"#)(/#-"(/-4( EA2( !%)0&#'( /-( $"%( -.)( !"2‐26#/-+4(E(3))(0(%)39"#3/</*/-+(-"(-.)(!"226#/-+(-"(B))9(/-('"/#'8(and if a comment is posted on -.)(3/-)(-.0-(>)"90%1/P)3(-.0-8(E(1"#A-($))*(EA2(6#1)%(0#+("<*/'0‐&"#(-"(96<*/3.(/-4

E#("#)(!03)8("#)("$(-.)(!0#1/10-)3($"%(20+"%(/#(-.)()*)!&"#("$(_hhe(9"3-)1(3"2)(/#$"%20&"#(/#(0(!"2‐2)#-(0<"6-(-.)(-",#(<"0%1(0#1(-.)("-.)%(!0#1/10-)($"%(20+"%4(S03/!0**+8( /-(,03(0!!630&"#3(,/-."6-(0#+($"6#10&"#4( E( 1/30**",)1( /-8( 0#1( 0M)%( $"6%( "%( i;)("$( -."3)( E( -"*1( ./2( .)( #))1)1( -"( 3-"94( E( )#1)1( 69(<0##/#'(./2($%"2(-.)(3/-)4(E-(,03(%)0**+(6'*+(q(E(.01(-"( <0#( ./2( $%"2( !"22)#&#'( /#( -.)( 2/13-( "$( -.)(!0290/'#4( r)( )#1)1( 69( ,%/&#'( 0( !"*62#( $"%( -.)(!"#$%&'()*+,($-($(0M)%(.)(*"3-(-.)()*)!&"#(/#(,./!.(.)(0!!63)1(Z0;/13"#]),34#)-("$(-0B/#'(3/1)3(/#(-.)()*)!&"#(0#1(<)/#'(%)39"#3/<*)($"%(./3(*"334(

=.)("-.)%(-./#'(-.0-(!063)1(2)(-"(!.0#')(2+(9"*/!+(,038( 0( 9)%3"#( .01( 9"3-)1( 3"2)-./#'( "#( -.)( 3/-)(0<"6-( 0#"-.)%( <63/#)33( 9)%3"#4( E-( ,03( 10#')%"63(3-6Y4((N#1(E(%)0*/P)18(/$(9)"9*)(0%)('"/#'(-"(9"3-(-./3(B/#1("$( -./#'("#(2+(3/-)8( E(.0;)( -"(2"1)%0-)(q(<)‐!063)(3"2)(9)"9*)(30,(/-(<)$"%)( E(.01(0(!.0#!)(-"(%)2";)(/-4

E(%)$63)(-"(9*0+(-.)('02)(3"2)("-.)%(3/-)3(1"8(,./!.(is that, all content is content, comments are content 

-""8(0#1(/$(/-(')-3(90')(;/),38(-.0-A3('""14(C"6(B#",(,.0-^( D)"9*)( */B)( 2)( #))1( -"( ,"%%+( 2"%)( 0<"6-(-.)( %)96-0-/"#( "$( "6%( 3/-)( -.0#( .",( 20#+( 90')(;/),3(,)(.0;)4(

Scott Lewis, Voice of San DiegoT&)9'-&%9")#2'&%'#0&3#-,#+&$0-+9&%#6,"7&%'$(,"'

T)( /#3&-6-)1( *03-( +)0%( 0( 9"*/!+( -.0-( +"6( .0;)( -"(1/3!*"3)(+"6%($6**(#02)(-"(!"22)#-4(T)(1/1#A-(.0;)(2"3-("$("6%(!"#-)#-(0;0/*0<*)($"%(!"22)#&#'($"%(0(*"#'(&2)4(T)("9)#)1(/-(0**(69(<6-(,)(9%)Q%);/),(0#1(!"9+Q)1/-(0**( !"22)#-38(0#1(,)(1)!/1)1( -"(1"( -./3(#"Q0#"#+2/-+(-./#'4(N#1(3"(,.)#(0(9)%3"#(%)'/3-)%3(on the site to comment we send them a note to make 36%)(-.)/%(!"#-0!-(/#$"(,"%B38(0#1(/$(-.)%)A3(0#+(76)3‐&"#(,)(0*3"(!0**(-.)2(0#1(-%+(-"(1"(-.0-4(K"2)(%)01‐)%3(.0;)(0( *"-("$( -%"6<*)(,/-.(/-4( S6-( #",( ,)A%)( 3-0%&#'( -"(')-(0(*);)*("$(!"22)#&#'(-.0-(EA2(2"%)(9%"61("$4( E( -./#B( /-A3(0(.)0*-./)%8(!*)0#)%(1/3!633/"#4(T)(#",(.0;)(`8dec(%)'/3-)%)1(63)%3(-.%"6'.(-.0-(9%"!)334(

K"(-.0-A3(<))#(/#-)%)3&#'4(T)(0*3"(.0;)(0(9%)O+(.)0;+(2"1‐)%0&#'()Y"%-8(,.)%)(0#+(B/#1("$(0!!630&"#3("%(01(."2/#)2(0O0!B3(,)(-%+(-"(!6**("6-4(@;)%+("#!)(/#(0(,./*)(3"2)<"1+(<*",3(69(0#1(0!!63)3(63("$(!)#3"%‐3./94( S6-( -./3( /3( "6%( $"%628(,)A%)( -%+/#'( -"(20B)( /-(9%"16!&;)4

Tracy Record, West Seattle BlogT&$0#"$/&'#$%&#",-#-+&#*%,N0&/

T.)#( /-(3-0%-)1( /#(_hhc8("6%(,."*)(3/-)(,03(0#"#+‐2"63(<)!063)(,)(1/1#A-(B#",(,)(,"6*1(,/#1(69(1"‐/#'(,.0-(,)(1/14(T)(,)%)(!.%"#/!0**+(0#"#+2"63("#(-.)(E#-)%#)-(<)$"%)(-.0-4(T)(i%3-('"-("#*/#)(/#([gga(0#1(,)%)(!"'#/P0#-(-.0-(-.)%)(!"6*1(<)(0(-%0/*("$(,.0-(+"6(30+("%(,.0-(+"6(1"4(E-(>63-(1/1#A-(3))2(%/'.-(-.0-(/$(,)(,)#-(0%"6#1(63/#'("6%(",#(#02)3(-.0-(9)"9*)(!"6*1(i#18($"%()R029*)8(2)(1/3!633/#'(2+(9%)'#0#!+("#(2/3!4B/1349%)'#0#!+("#(b3)#)-(<0!B( /#([ggc4(K"(,)(,)%)(0*,0+3(63/#'(/#/&0*3("%(-./#'3(*/B)(-.0-4(

You know what? People like me need to worry more about the reputation of our site than how many page views we have.

—David Boraks

I refuse to play the game other

sites do, which is, all content is con-

tent, comments are content too,

and if it gets page views, that’s good.

—David Boraks

Page 30: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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NM)%( -.)( i%3-( +)0%8( ,)( 3-0%-)1( -"( !";)%( 3"2)(#),34( ( N-( -.0-( 9"/#-8( /-( ,03( 0*2"3-( */B)( ,)( %)0**+(!"6*1(<)8(/#(-.)(<)3-(,0+($"%(0(>"6%#0*/3-8(3"2)-./#'(

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Aside from a few events we were 0<*)(-"('"(-"("%("<3)%;)8(,)(1/1();)%+-./#'(<+()20/*4( E-(,"6*1A;)(201)( 0( '%)0-( 0!01)2/!( 3-61+4(S+( -.)#("6%( 3/-)(,03( 3-0%&#'( -"(1);)*"9( 0( 320**( $"**",/#'8( 0#1(9)"9*)(0990%)#-*+(!"6*1(-)**(-.0-(

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5#( -.)( "-.)%( .0#1( -.)%)( ,03( 0*3"( 0( ,"#1)%$6*(,"20#(q( ,."( 3/#!)( -.)#( .03( <)!"2)( 3"2)<"1+(,)(,"%B(,/-.(q(,."8( -.)(i%3-(&2)(,)( 3)#-(.)%( 0(76)3&"#8( 30/18( FK"%%+8( #"-./#'( 9)%3"#0*8( <6-( EA2( 0(*"#'&2)( >"6%#0*/3-( 0#1( E(,"#A-( 39)0B(,/-.( 0#+"#)(,.)#(E(1"#A-(B#",(,."(-.)+(0%)8(,.)%)(-.)+A%)(!"2‐/#'($%"28("%(,.0-(-.)/%(-%0!B(%)!"%1(/34H

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5#("6%(3/-)8(,)(1"#A-(%)76/%)(%)0*(#02)34(J+(3-%"#'(<)*/)$(0<"6-( -.0-( /3( /-A3(0**(0<"6-( -.)(%6*)3( -.0-(+"6(3)-8(-.)(0-2"39.)%)(-.0-(+"6(3)-4(N#1(#"-("#*+(.0;‐/#'(%6*)3(<6-()#$"%!/#'(-.)24(N#1(/#;/&#'(9)"9*)(-"(-)**(+"6(/$(3"2)"#)(/3(<%)0B/#'(-.)(%6*)34(T)(.0;)(0($"%628($"%()R029*)8(-.0-(E(1"#A-(39)#1(2+(,."*)(10+(,0-!./#'4(K"(,)(30+8(9*)03)(*)-(63(B#",(/$(3"2)"#)(/3(;/"*0&#'(-.)(%6*)38(,.)-.)%(/-A3(0(!/;/*/-+(%6*)("%(0(1/Y)%)#-(B/#1("$(%6*)8(*/B)(#"($%))(01;)%&3/#'4

E$(.620#*+(9"33/<*)( /-A3(%)0**+( /29"%-0#-(-"(B))9(0#()+)( "#( !"22)#-34( K)0%!.( )#'/#)3( -)#1( -"( 9/!B( 69(!"22)#-3(03(/$(-.)+(,)%)(!"#-)#-("#(-.)/%(",#8(0#1(/$( +"6( .0;)( 3"2)-./#'( -.)%)( -.0-A3( 0#( "6-Q0#1Q"6-($0*3).""18(#"(20O)%(.",(</'("%(320**("%(10#')%"638( /-A**(<)(-.)%)(/#(-.)(%)!"%18(3"2)<"1+(will  come  across  it,  cite  it 3"2),.)%)4( K"( /$( +"6( .0;)(3"2)(,0+( -"( -%6-.376018(0#1(*6!B/*+(,)(1"8(-.)#(E(-./#B(-.0-(3."6*1(<)(90%-("$(-.)(9"*/!+4

E$( /-A3( 3"2)-./#'( +"6( .0;)( #"(,0+("$(;)%/$+/#'8(0#1(+"6(-./#B(-.0-( /$( /-( -6%#3( "6-( #"-( -"( <)(-%6)(/-(!"6*1(<)(1020'/#'8(+"6(!0#( 1)*)-)( /-4( S6-( 3"2)&2)3(+"6(!0#()03/*+(;)%/$+(/-(+"6%3)*$4(

Now we’re starting to get a level of commenting that I’m more proud of. I think it’s a healthier, cleaner discus-sion.

We learned fairly early on that if you go

trying to explain why you deleted something, you

wind up just tying

yourself in knots.

K!"O(V),/3

=%0!+(G)!"%1

Page 31: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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T)( .01( 0#( )R029*)( -./3(2"%#/#'4(T)( .01( 0( $0/%*+(*"#'(!"22)#-(-"10+(0<"6-(0('6+(,."(<"6'.-(0#("*1(i%)-%6!B8( 96-( /-( "#(./3( *0,#8( 0#1(#",( -.)( !/-+( 30+3(-.0-( /-A3( <%)0B/#'( -.)( %6*)3( 0#1( /-( .03( -"( '"4( E-( '"-(0<"6-( [ch( !"22)#-3( -.)( i%3-( !"69*)( "$( 10+3l( /-A3(0<"6-(0(,))B("*1(#",4(=./3(2"%#/#'(E(#"&!)1(0(!"2‐2)#-)%(30/18(FE(,0#-(+"6(0**(-"(B#",(-.)(i%)-%6!B(/3('"#)(#",4H(E(.01(>63-(3))#(/-(+)3-)%10+8(3"(E(9"3-)1(0( !"22)#-( 76/!B*+( -"( 30+8( FT)**8( /$( -.0-A3( -%6)8( /-A3(<))#( 3/#!)( +)3-)%10+( 0M)%#""#(,.)#(,)( 30,( /-(q(,)A**('"(";)%(0#1(!.)!B4H

J+( .63<0#1(,03( 1%"99/#'( "6%( !./*1( "$$( 0-( 3!.""*8(he went over  to check, verified  the  truck was still -.)%)4( E#( -.)( 2)0#-/2)( -.)( $/%)‐-%6!BA3( ",#)%( .01( 0*%)01+( 9"3-)1(30+/#'8( F/-A3( 3-/**( -.)%)4H( K"( E( -.)#(#"-)1( /#( 2+( %)39"#3)( -.0-( -.0#B3($"%( -.0-( !"22)#-8( EA2( 1)*)-/#'( -.)("-.)%( "#)8( ,)( 1"#A-( -0B)( B/#1*+( -"(9)"9*)(9"3-/#'($0*3).""134(

E(1"#A-(6360**+(!"22)#-("#(,.)-.)%(0(!"22)#-(.03(<))#(1)*)-)18("%(0#+‐-./#'(*/B)(-.0-4(T)(*)0%#)1($0/%*+()0%*+("#(-.0-(/$(+"6('"(-%+/#'(-"()R9*0/#(,.+(+"6( 1)*)-)1( 3"2)-./#'8( +"6( ,/#1(69( >63-( -+/#'( +"6%3)*$( /#( B#"-34( ]"(20O)%( .",(20#+( 9"*/!/)3( +"6( .0;)8(-.)%)A3(0*,0+3(3"2)-./#'( -.0-(3B/%-3(-.)(*/#)("%(1")3#A-($0**(/#-"(0(!*)0%(!0-)'"%+8(0#1(-.)#(3"2)"#)(,/**( >63-( !"2)(<0!B( 0%"6#1( 0#1( 63)( +"6%(,"%13(0'0/#3-(+"64

Barry Parr, CoastsiderL+&#$6(,"'#,B#',/&#6+$")&3#-+&#%20&'#B,%#$00

S)!063)(,)(.01(3"2)()0%*+(/#!/1)#-38(0#1(>63-(0(*"-("$(#"#3)#3)($%"2(0#"#+2"63(9"3-)%38(-.)%)(0%)(#",(#"(0#"#+2"63( 9"3-)%3( "#( ?"03-3/1)%4( @;)%+<"1+( -.)%)(%)'/3-)%3(,/-.(-.)/%(",#(%)0*(#02)4(T)A%)($0/%*+(*""3)(0<"6-(;)%/$+/#'(#02)38(,)A%)()33)#&0**+(-%63&#'(9)"‐9*)(-"(<)(."#)3-8(0#1(,)(.0;)#A-(.01(0#+(9%"<*)234

D0%-("$(-./3(/3(0<"6-(-.0-(/1)0("$(!%)0&#'(!"226#/-+8(0#1();)%+"#)(!0#(90%&!/90-)(0#1(B#",(,."(-.)+A%)(

-0*B/#'(-"4(T.)#(E('"(1",#-",#(/#(r0*$(J""#(S0+(E(2))-(9)"9*)( E( B#",4( E(,0#-(?"03-3/1)%( -"( $))*( -.0-(,0+(03(,)**4(N#1(0'0/#8(-.0-(,03("#)("$(-.)(%)03"#3(E(,)#-(0,0+($%"2(0**",/#'(0#"#+2"63(!"22)#-34

Kat Powers, Wicked Local!","?/,2'#*+,"&#6,//&"-#09"&'#0&3#-+&#5$?

T)( 1"( #"-( %)76/%)( !"%%)!-( #02)38( <6-( ,)( 1"( %)‐76/%)(0#()20/*(011%)334( E(!0#(*""B(0#1($/#1(+"6%(ED(011%)33( /#(-.)(<0!B()#1("$(2+(3+3-)24(K"(E(,/**("!‐!03/"#0**+()20/*(0(9)%3"#(0#1(30+\(+"6(B#",8(*/3-)#8(E(B#",(+"6(3/-(0-(+"6%(1)3B(/#(-.)(-",#("$(3"(0#1(3"(0#1(+"6A%)(20B/#'(-.)3)(!"22)#-38(<6-(+"6(#))1(

-"(3-"98(<)!063)(E(,/**(<0#(+"68(0#1(/$(E(<0#( +"6( -.)#( E( <0#( );)%+<"1+( 0%"6#1(+"68( 0#1( 9)"9*)( 0%)( '"/#'( -"( ,0#-( -"(B#",(,.+(-.)(-",#("$(3"Q0#1Q3"(!0#A-(*"'(/#(-"(2+(3/-)(0#+(2"%)8(0#1(-.)#(EA2('"/#'(-"(.0;)(-"(-)**( -.)24(K"2)-/2)3(-.0-A3()#"6'.(-"(20B)(9)"9*)(<).0;)4(

56%( !"226#/-+( .03( .01( 0#"#+2"63(9."#)(39)0B"6-(!0**3( $"%(2"%)( -.0#(_h(+)0%38( 0#1( -.)%)A3( 0( 90')( /#( "6%( 909)%(,.)%)(,)A%)(*/-)%0**+(-%0#3!%/</#'(9."#)(!0**3("$(9)"9*)(-0*B/#'(0<"6-();)%+-./#'($%"2( B/13A( .0/%!6-3( -"( -.)( 9*",/#'( >"<(-.0-( -.)( 20+"%( 369)%;/3)14( T)( )1/-(/-4( C"6( !0#A-( '"( /#( -.)%)( 0#1( 3-0%-( -0*B‐

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Mike Orren, Pegasus NewsG'9")#6,//,"#'&"'&

E$(3"2)<"1+(9"3-)1(0(!"22)#-(30+/#'(FU")A3(G)3-06‐%0#-(/3(-.)(<)3-(/#(-.)(,"%*1v(E(.01(-.)(<)3-()R9)%/)#!)();)%vH( 0#1( ,)( !0#( 3))( -.0-( -.)( 63)%A3( %)'/3-%0&"#()20/*(/3(*/B)(!.)z"){>")3%)3-06%0#-4!"28(,)(,"6*1(#"-( '/;)( 69( -.)/%( 9)%3"#0*( /#$"%20&"#( q( <6-( ,)(,"6*1(96<*/!*+(!0**(-.)2("6-4(T)(,"6*1(30+8(FT)A%)(#"-( 30+/#'( U")A3(G)3-06%0#-( /3#A-(0,)3"2)8(<6-( -.)(email address of that user would indicate to us that -.)+(0%)(0#(/#"%1/#0-)($0#("$(?.)$(U")4H(

There are now no anonymous post-ers on Coastsider. Everybody there

registers with their own real name.

We’re fairly loose about verifying names, we’re es-

sentially trusting people to be honest, and we haven’t had

any problems.

—Barry Parr

Page 32: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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E#( 0#"-.)%( 3/-60&"#8( ,.)%)( ,)( $0!)1( 0( */<)*Q36/-(-.%)0-8( -.)%)( ,)%)( !"22)#-3( -.0-( ,)%)( /#p0220‐-"%+8(-.0-(90/#-)1(0#(/#0!!6%0-)(9/!-6%)("$("#)("$(-.)(9)"9*)(/#;"*;)1(/#(-.)(3-"%+4(G0-.)%(-.0#(-0B)(1",#(-.)("%/'/#0*(!"22)#-38(,)(0**",)1(-.)(9)%3"#(,."(,03(<)/#'(1)$02)1(-"(20B)(0(3-0-)2)#-8(0#1(011)1(-.0-( -"( -.)(3-"%+8( >63-( -"( -%+( -"(iR( -.0-4(=.0-(,03(0(!03)("$(L""'*)(!063/#'("6%(3-"%+(-"(%/3)(-"(-.)(-"9($"%(3)0%!.)3("#(-.)(#02)4(

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Donald Heider, Loyola School of Communications: L%$"'*$%&"6?#$N,7&#$00

EA2(#"-(0(</'($0#("$(0#"#+2/-+4(5#)("$(-.)(9%/#!/9*)3(,)( "6-*/#)( /#( "6%( F@-./!3( $"%( S*"'')%3H( 1"!62)#-(/3( -%0#390%)#!+4(T.0-(!"2)3(0*"#'(,/-.(63/#'(+"6%(name is the sense that +"6A%)( %)39"#3/<*)( $"%(,.0-( +"6( 30+4( =.)%)(0%)(!)%-0/#*+(2"2)#-3(0-(,./!.(0#"#+2/-+( /3(#)!)330%+( /#( >"6%#0*‐/328(,/-.(3"6%!)34(S6-(-."3)( 0%)( %)0**+( %0%)4(C"6(!0#(3)-(69(!%/-)%/0("#( ,./!.( +"6( ,"6*1(cross  that  threshold, <6-(E(-./#B(+"6(.0;)(-"(3)-(-.0-(<0%(;)%+(./'.4(

In most instances, know‐/#'(,."A3(39)0B/#'(/3(0(%)0**+(.)*9$6*(-./#'4(r0;/#'(9%"9)%*+(3"6%!)1(3-"%/)38(.0;/#'(9)"9*)( /1)#&$+( -.)23)*;)3( /#( !"22)#-( 3)!‐&"#38( /3( 1)i#/-)*+( 2+( 3-%"#'( 9%)$)%)#!)4( E-( .)*93(,/-.(3/-60&"#3("$(0<63)8("$(9)"9*)(<)/#'(2/3*)01/#'4(K"(2+( 01;/!)( -"( *"!0*( #),3( 9%";/1)%3( /38( -%+( -"( <)(-%0#390%)#-8(-%+(-"(%)76/%)(63)%A3(#02)34

5%( /$( 0( <6#!.( "$( !"22)#-)%3( 3611)#*+( 9"9( 69( "#(0(!)%-0/#( /336)("%(3-"%+(0#1(-.)+(0**(.0;)(-.)(302)(ED(011%)338(,)(,"6*1(#);)%('/;)(69(-.)/%(ED(011%)338(<6-(,)(,"6*1(30+8(F=.)+(!"6*1(0**(<)(1/Y)%)#-(9)"9*)(*"''/#'(/#(0-(-.)(*/<%0%+8(<6-(+"6(#))1(-"(B#",(-.0-(-.)(*03-(3);)#(!"22)#-3(0**(!02)($%"2(-.)(302)(ED(011%)338(,./!.(2)0#3(/-A3(*/B)*+8(-."6'.(#"-(!)%-0/#8(-.0-(-.)+A%)(0**(%)*0-)14H

Paul Bass, New Haven Independent.&009")#$3'#6%&$-&'#$#B$0'&#6,"'-%26-

T)( .)0;/*+( !)#3"%( 0#1( 2"#/-"%( !"22)#-3( <)$"%)(-.)+A%)(9%/#-)14(T)(1"#A-(-%+(-"(%6#(69(*/B)(0(2/**/"#(!"22)#-38(<)!063)(9)"9*)(1"#A-(%)01(-.0-(0#+,0+4(E-A3( 2"%)( ,)( ,0#-( );)%+"#)( -"( $))*( !"2$"%-0<*)(<)/#'(90%-("$(/-4(K"(,)(1"#A-(9%/#-(!"22)#-3(0<"6-(%0!/328(9)%3"#0*(#03&#)338($0!-60*(0**)'0&"#38( */<)*4(K"( -.)(mmm(9)"9*)(1"#A-(')-("#4(=.)(!"22)#-3("#(-.)("-.)%(=o8(9%/#-8( 909)%(,)<3/-)3( 0%)( 3"%-("$( */B)(-.)( 3),)%4( =.)+( 1"#A-( ,0#-( -"( 39)#1( -.)( 2"#)+(s-"( 2"1)%0-)t4( N*3"8( -.)+A%)(3)**/#'( 0138( )+)<0**3(q( /-A3( 0(%)0*($0*3)(!"#3-%6!-8(<)!063)(/-( 1")3#A-( .0;)( -"( 1"( ,/-.()#'0')2)#-("$(%)01)%34

Whereas on our site,  if some‐"#)(')-3(B/**)1(/#(0(9""%(#)/'.<"%.""1("%(3"2)-./#'8(-.0-( $02/*+( /3("#( -.)%)4(C"6(')-( -./3( %)0*(1/;)%3/-+("$(!"#3)%;0&;)(-"(*/<)%0*8(<*0!B8(,./-)8(<%",#8(%/!.8(9""%8(9",)%8(#"-(9",)%4(T)(,%/-)(0(*"-(0<"6-(3!.""*(%)$"%28(0(*"-(0<"6-(9"*/!)8(!"#-%";)%3/)38(*0+"Y38(0#1(-.)(!"93(0%)(0**(";)%(/-(9"3&#'4((E(<)*/);)(/-A3(<)!063)8(i%3-("$(0**8(-.)%)A3('""1(%)9"%&#'(q('""1(!"22)#-3(!"2)($%"2('""1( "%/'/#0*( %)9"%&#'4( D"3/#'( /336)3( /#( -.)( 9%"9)%(,0+4( N#1( -.)#( .)0;+( 2"#/-"%/#'(q( ,)A%)( %)*/'/"63(0<"6-(-.0-4(

Andrew Huff, Gaper’s BlockO&)$0#-+%&$-'#0&3#-,#$#*%$6(6$0#6+$")&

T)( -0B)( 0( 9%)O+( */'.-( 099%"0!.( -"( 2"1)%0&"#4( E$(3"2)<"1+A3(<)/#'()'%)'/"63*+(0<63/;)8(,)A**(6#96<‐*/3.(-.)/%(!"22)#-4(S6-(+"6(%)0**+(.0;)(-"(1"(0(*"-(-"(')-(+"6%(!"22)#-(-0B)#(1",#("#(L09)%A3(S*"!B4( E-(

The comments on the other TV, print, paper websites are sort of like the sewer. They don’t want to spend the money [to moderate].

D06*(S033

Good comments come from

good original reporting.

—Paul Bass

Page 33: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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CHAPTER 7

BUSINESS AND ADVERTISING

Glenn Burkins, QcitymetroL+&#N$Q0&#,B#9"3&*&"3&"6&#7'U#%&7&"2&

J"3-("$(2+(1/3!"2$"%-(.03(<))#(0%"6#1(2"#)+4(=.)(0%-3(0#1(3!/)#!)(!"6#!/*(.)%)(/3(2+(</'')3-(01;)%&3)%4(T.)#(-.)+(!0**(2)(698(>63-(*/B)(-.)+(1"();)%+("-.)%(%)9"%-)%(0#1(30+8(Fr)+8(,)A%)('"/#'(-"(.0;)(0(9%)33(!"#$)%)#!)8(!0#(+"6(!"2)("6-^H(EA2($6**+(0,0%)(-.0-(EA;)( '"-( 0( +)0%*"#'( !"#-%0!-(,/-.( -.)2( -.0-( '")3( 0(*"#'(,0+(-",0%1(6#1)%9/##/#'(2+(3/-)4

T.)#(+"6(0%)(-.)(>"6%#0*/3-(03(,)**(03(-.)(01(30*)3(9)%3"#8( /-( 0113( 0( *0+)%( "$( 1/3!"2$"%-4( E-A3( -"6'.(,.)#( +"6A%)( 3"( !*"3)( -"( -.)( 9)"9*)(,."( 0%)( 0*3"(96--/#'(-.)(2"#)+(/#(+"6%(9"!B)-4(5$(!"6%3)(E(.0;)(

people  all  the  time  who,  in )R!.0#')( $"%( 0#( 018( ,0#-( 0(3-"%+4(N#1(,)(.0;)(-"()R9*0/#(-"( -.)2( /#( 0( ;)%+( 9"*/-)( ,0+(,/-."6-( 3!6--*/#'( -.)( 1)0*(that  those  are  two  different !"#;)%30-/"#34( T)A%)( #"-( '"‐/#'(-"($"%$)/-("6%(!%)1/</*/-+("%(our  independence  for  a  few .6#1%)1(1"**0%34

=.)( 1/Y)%)#!)( /3( -.0-( ,/-.( 0(</'')%( "%'0#/P0&"#8( +"6( !0#(

0*,0+3(<*02)(-.)("-.)%('6+\(F=."3)(<03-0%13(/#(-.)(#),3%""2(q( E( !0#A-( -)**( -.)2(,.0-( -"(1"vH( (T.)#(+"6(0%)(-.)(96<*/3.)%(03(,)**(03(-.)()1/-"%8(/-A3(0(*/O*)(.0%1)%4( C"6( 3-0%-( *""B/#'( 0%"6#1( $"%( 3"2)"#)( -"(<*02)8(0#1(+"6A%)(-.)("#*+("#)(3-0#1/#'(-.)%)4

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‐/#'(,/-.( -.)( Z)2"!%0-( -.0-( -.)/%( !0#1/10-)(,03#A-(')n#'(0($0/%(3.0B)(<)!063)(-.)+(1/1#A-(.0;)(013("#(2+(3/-)4

David Boraks, Davidson NewsV4/#",#0,")&%#12'-#$#1,2%"$09'-=#V4/#$## #business owner

E(1"(#"-(<)*/);)( /#(,.0-(,)(3"2)&2)3(!0**(90+( $"%(9*0+4(5#)("$( -.)( %)03"#3( E(1"#A-(,"%B(0-(</'(10/*/)3(0#+(2"%)(/3(-.0-(E(.01(<))#(03B)1(<+(0(909)%A3()1/-"%(

Key Takeaway:

!" ?)8&1&-)").,-$1,&'"&(."29+,()++"1$')+"*4)1)"3$9"%&("\"29-"&%%)8-"-4&-",-H+"+$0)70)+",08$++,2')",("+0&'')1"+4$8+:

!" O)"A$1-41,54-"*,-4"&.@)17+)1+"&(."A9(.)1+"&2$9-")M&%-'3"*4&-"-4)3H1)"293,(5:

!" S.)(7A3"&.@)17+)1+"*4)("3$9"*1,-)"&2$9-"-4)0"$1"-$8,%+"-4&-"1)'&-)"-$"-4),1"29+,()++:

!" ;)''"1)&.)1+"&2$9-"&(3"',()T2'911,(5+"-4&-"0&=)"3$9"-4,(="-*,%):

When you are the publisher as well as the editor, it’s

a little harder. You start looking around for some-

one to blame, and you’re the

only one there.

L*)##(S6%B/#3

Page 34: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

`_

-"(,%/-)(0<"6-(01;)%&3)%38(0#1(E(>63-('"-(&%)1("$(-.0-4(K"(/-(!0#(.099)#(0-(-."3)(*);)*34

T)(,%/-)(0<"6-(01;)%&3)%3("#("6%(3/-)4(E-A3(/#);/-0<*)(/#(0(320**(!"226#/-+4((E(-%+(-"(20B)(36%)(-.0-(E(,%/-)(0<"6-(0**(-.)(<63/#)33)3(.)%)8(#"-(>63-(-.)("#)3(-.0-(01;)%&3)(,/-.(2)4(N#+<"1+(-.0-(,0#-3(-"(!0#(20B)(0(!*0/2(-.0-(E(,%"-)(36!.(0#1(36!.(0#(0%&!*)(<)!063)(3"2)<"1+(,03( 0#( 01;)%&3)%4( E( #))1( -"(20B)( 36%)(E(.0;)(-.)(0226#/&"#(-"(<)(0<*)(-"(30+8( -.0-A3(#"-(%)0**+($0/%8(.)%)A3(,.+4

E(,"%B(;)%+(.0%1(-"(-%0/#(-.)(01(30*)3( 9)"9*)4( T.)#( -.)+( i%3-(!"2)8( /#( E( '/;)( -.)2(2+( 39/)*8(0#1( EA2( 0( */O*)( </-( "$( 0( ]0P/(0<"6-( /-8( EA2( 0$%0/14( S6-( -.)+(need to understand that there %)0**+( !0#A-( <)( 0#+( 76/1( 9%"(76"3( "%( 6#1)%3-0#1/#'3( -.0-(<6+/#'(0#(01("#("6%(3/-)()760*3(3"2)(B/#1("$(!";)%0')4

D%0!&!0**+(39)0B/#'8(,.)#(E('"("6-( /#( -.)( !"226#/-+8( 9)"9*)(

B#",(EA2(-.)(96<*/3.)%8(0#1(E(/#-)%0!-(%)'6*0%*+(,/-.($)**",( <63/#)33( ",#)%34( E( >63-( 20B)( 36%)( 9)"9*)(6#1)%3-0#1\(/$(-.)+(,0#-(0#(01(-.)+(#))1(-"(-0*B(-"(-.)3)(9)"9*)(";)%(-.)%)(q(E(1"#A-(.0;)(0#+-./#'(-"(1"(,/-.(/-4((

N-(-.)(sS*"!B(<+(S*"!Bt(!"#$)%)#!)( /#(?./!0'"8(r",‐0%1(5,)#3(30/1( -.0-(+"6(.0;)(-"( -./#B("$( -.)(320**(<63/#)33)3(/#(-",#(03(+"6%(!*/)#-38(+"6%(!"#3&-6)#!+8(03( ,)**( 03( +"6%( %)01)%34( r)0%/#'( ./2( )R9*0/#( -.0-(201)( 0( .6')( 1/Y)%)#!)( -"( 2)4( ( EA2( <)'/##/#'( -"(6#1)%3-0#1( -.0-( EA2(#"( *"#')%( >63-(0( >"6%#0*/3-8( EA2(0(<63/#)33(",#)%4( EA2( -%+/#'( -"( B))9( -.)( -,"( 3/1)3(3)90%0-)8(0#1(-.)%)A3(0(!"#3-0#-(-6'("$(,0%(-.)%)4

=.)("#*+(,0+(-./3(/3('"/#'(-"(36!!))1(/3(/$(-.)(>"6%#0*‐/3-3( .0;)( 0( ;)%+( 3-%"#'( 3)#3)( "$( >"6%#0*/3&!( )-./!3(<6-( -.)+A%)( 0*3"(,/**/#'( -"("9)#( -.)/%(2/#13( 0( */O*)(</-( -"( %6##/#'(0(<63/#)334( E(1"#A-( -./#B( -.)( -,"(0%)(26-60**+()R!*63/;)4(E-(%)76/%)3(;/'/*0#!)4

I’m beginning to understand that

I’m no longer just a journalist,

I’m a business owner. I’m trying

to keep the two sides separate,

and there’s a constant tug of

war there.

—David Boraks

Howard Owens, The Batavian!37&%('&%'#$%&#$0',#6,//2"9-?#/&/N&%'

="( 2)8( -.)( 20/#( -./#'( /38( 9%"-)!-( +"6%( 061/)#!)( q(-.0-A3(,.)%)(-.)(2"#)+(/34(=0B)(!0%)("$(+"6%(061/)#!)(0#1(-.)(01;)%&3/#'((,/**($"**",4(N#1(/#(0(320**(!"226‐#/-+(*/B)(-./38(0(*"-("$(2+(%)01)%3(0%)(0*3"(01;)%&3)%34

=.)%)A3( "#)( <63/#)33( /#( -",#( ,)A;)( 1"#)( 0( *"-( "$(/#;)3&'0&;)( 3-6Y( "#8( 0#1( -.)+A**( #);)%( 01;)%&3)(,/-.(2)4( ( S6-( -.)( 3-"%/)3( .01( -"( <)( -"*14( =.)( "6-Q"$Q-",#( ",#)%( );)#-60**+( .01( -.)/%( 01( 0')#!+( !0**(2)(69(0#1(/#76/%)(0<"6-(01;)%&3/#'4(=.)/%(-./#B/#'(,038( /$( "6%( !"29)&-"%3( 0%)( 01;)%&3/#'( "#( -.)( 3/-)8(,)( 3."6*1(<)( -""4( E( 30/18( FV""B8( E(,0#-( -"( <)( !*)0%8(>63-(<)!063)(+"6A%)(<6+/#'(0#(018(-./3(3-"%+(/3#A-(";)%(q(EA2(#"-(1%"99/#'(/-4H(K.)(3&**(,)#-(0.)01(0#1(3)-(69(-.)(099"/#-2)#-8(0#1(-.)#(1/1#A-(B))9(/-4(E(#);)%(.)0%1($%"2(.)%(0'0/#4(K"(20+<)(E(3!0%)1(|)2("Y4

5#)(-./#'(E(,/**(30+(/3(/$(0#(01;)%‐&3)%(,0#-3(3"2)(*/O*)(96Y(9/)!)8(E(1"#A-(.0;)(0(9%"<*)2(,/-.(-.0-4(I  know  some  purist  journalist -+9)3( ,"6*1( 3))( -./3( 03( 3"/*/#'(-.)23)*;)34( J+( 01;)%&3)%3( 0%)(90%-( "$( -.)( !"226#/-+4( E$( -.)+(1"( 3"2)-./#'( '""18( );)#( /$( /-(/3( 0( */O*)( 96Y)%+8( -.)+( 1)3)%;)(3"2)(%)!"'#/&"#4(]"#Q01;)%&3)%38($%0#B*+8( .0;)( 0( ./'.)%( <0%%/)%( -"(!%"334(EA**('"("6-("$(-.)(,0+(0(*/O*)(2"%)( $"%( 3"2)<"1+( ,."( 96-3(2"#)+(/#(2+(2"6-.(q(-.0-A3(>63-(-.)(,0+(/-(/34

Liz George, BaristanetR9"39")#,-+&%#5$?'#-,#6,""&6-#59-+#N2'9"&''&'

T.0-(,)(0%)(69(0'0/#3-(/3(.",(20#+(9)"9*)(,/**(!0**(+"6("6-("#(9)%!)/;)1(<%)0!.)3("$(-.)(*/#)(<)-,))#()1/-"%/0*( 0#1( 01;)%&3/#'4( K"2)&2)3( ,)A**( ,%/-)(0<"6-(3"2)<"1+8(0(<01(%)3-06%0#-(%);/),8(0#1(!"2‐2)#-)%3(,/**(30+8(|5.(,",8(E('6)33(-.)+(1/1#A-(01;)%‐

My advertisers are part of the community. If they do some-thing good, even if it is a little puffery, they deserve some recognition. Non-advertisers, frankly, have a higher barrier to cross.

r",0%1(5,)#3

Page 35: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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&3)(,/-.(+"6vA(N#1(-.)($6##+(-./#'(/38(-.)(9)%3"#(1/1(01;)%&3)(,/-.(634(S6-(#"<"1+A3(3/n#'(-.)%)(B))9/#'(-%0!B4( =.)( 013(2";)( 0%"6#14( C"6( %)$%)3.( -.)( 90')(0#1(1/Y)%)#-(013(099)0%4(N#1(+"6(!0#A-(,/#4( E$(+"6('/;)(0('""1(%);/),8(-.)+A**(30+8(|5.8(0%)(-.)+('"/#'(-"(<6+(0#(01(#)R-(,))B^A

C"6A%)(#"-( '"/#'( -"( /'#"%)( -.)( 3-"%+(<)!063)( -.)( 9)%3"#A3( +"6%( 01;)%‐&3)%8(/$(/-A3(3"2)-./#'(-.)(!"226#/-+(3."6*1(B#",(0<"6-8("%( /3("$( /#-)%)3-4(S6-(+"6A%)(#"-('"/#'(-"(3./**($"%(+"6%(01;)%&3)%4( =.0-A3( -.)( 1)!/3/"#( +"6(20B)(0**(-.)(&2)()1/-"%/0**+\(T.)#(/3(/-( 3-"%+Q,"%-.+(0#1(,.)#( /3( /-( !%"33‐/#'(-.)(*/#)^

T)( 1"( 0( 9"3-8( 9)%/"1/!0**+8( *)33( $%)76)#-*+( -.0#(2"#-.*+(0-(-./3(9"/#-8(-.0-(,)(!0**(FN#1(]",(0(T"%1($%"2("6%( K9"#3"%34H( E$( -.)%)( 0%)( -./#'3( 0<"6-( <63/‐nesses that have supported us that we think are of /#-)%)3-( -"("6%( %)01)%38(<6-(,)(,0#-( -"( 30+( !*)0%*+(-.0-( -.)3)( 0%)( 9)"9*)(,."( 01;)%&3)(,/-.( 638(,)A**(!"2</#)(-.)2(/#(0(9"3-4(T)(.0;)(0(39)!/0*(*"'"($"%(/-4

=.)("-.)%(,0+(-"(.0#1*)(/-8(-""8(/3(/$(9)"9*)(03B(63($"%(0(*"-("$($0;"%38();)#(9)"9*)(,."(1"#A-(01;)%&3)(,/-.(638(,)A**( -,))-( 0#1( X0!)<""B( -./#'3( -.0-(,)(2/'.-(#"-( ,%/-)( 0<"6-( )1/-"%/0**+4( T)A**( <)!"2)( $%/)#13(,/-.(-.)2("#(X0!)<""B8(,)(1"("-.)%(-./#'3(-"(!"#‐#)!-(0#1(3699"%-(-.)(<63/#)33)34(S6-(-.)(2"%)(36!‐!)33$6*(,)(')-8(-.)(2"%)(/-(3))23();)%+<"1+(,0#-3(3"2)-./#'4(T)( .0;)( 0( 3)*$Q3)%;)( !0*)#10%8( 0#1( "!‐!03/"#0**+(,)A**(30+(-"(3"2)"#)8(*""B8(+"6(!0#A-(9"3-(0(+"'0(!*033(-.0-(+"6A%)(!.0%'/#'($"%(-.0-A3(%)9)0-)1();)%+(,))B(q(-.0-A3(#"-(-.)(302)(03(0#();)#-v

Scott Lewis, Voice of San DiegoI&4%&#-%$"'*$%&"-#$N,2-#5+&%&#,2%## #revenue comes from

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E-A3( #);)%( 03( )03+( 03( 3"2)( 1"#"%( !0**‐/#'(69(0#1(30+/#'8(FS0!B("Y(-./3(3-"%+vH(V)-A3(30+(0( $6#1)%( /3(693)-(,/-.(0(3-"%+(q(0(20>"%(1"#"%4(5M)#8(-.)(!"29*0/#-(/3(#"-( 0<"6-( -.)(</03("$( -.)( 3-"%+8( "%( -.)(0#'*)4(E-(.03(-"(1"(,/-.(0!!6%0!+4(=.0-A3(0(;)%+(9",)%$6*( -)!.#/76)( -"(')-(0-(638(0#1( "#)( -.0-( E( .01#A-( /20'/#)1( .0;/#'(-"( 90%%+( $%"2( 3"2)"#)( ,."( $6#1)1(

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=.)(!./)$("$(9"*/!)(/#(K0#(Z/)'"(.03(0(*0,+)%8(0#1(.)("<>)!-)1(-"(90%-("$(0(X0!-(?.)!B($)0-6%)(-.0-(,)( %0#4( =.)( 9"*/!)( !./)$( .01(

The other way to handle it, too, we’ll tweet and Facebook

things that we might not write

about editorially.

—Liz George

You’re not going to ignore the story because the person’s your advertiser, if it’s something the community should know about, or is of interest. But you’re not going to shill for your advertiser.

V/P(L)"%')

Page 36: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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K"( "6%( !"226#/-+( 20#0')%8($"%( )R029*)8( '")3( "6-( 0#1( ;/3‐/-3( #)/'.<"%.""1( 033"!/0&"#(2))&#'3(-"(-0*B(0<"6-(-.)(3/-)(0#1(-"(3))(,.0-A3('"/#'("#("6-(/#( -.)( #)/'.<"%.""14( S6-( 0-(3"2)(9"/#-(3.)(2/'.-(<)(/#(0(9"3/&"#(-"(,%/-)(0(#),3(

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Mike Orren, Pegasus NewsI&#',/&(/&'#6%,''#-+&#09"&#N2-#$%&## #$05$?'#-%$"'*$%&"-

=.)%)A3(0(3/#'*)(9.%03)(,)(63)1("#(0(*"-("$(20-)%/0*(-.0-(,)($)*-(!6%)1(0( *"-\(,)A1(30+8(F56%($%/)#13(0#1(01;)%&3)%3( 0-( +%#./( ,0#-( +"6( -"( B#",( -./34H( X"%(/#3-0#!)8( ,)( ,"6*1( "#*+( 0**",( 01;)%&3)%3( -"( %6#(!"#-)3-3( "#( "6%( 3/-)( <*"'4( N#1( );)%+( "#)( "$( -."3)()#-%/)3(3-0%-3(,/-.(F"6%($%/)#13(0#1(01;)%&3)%3(0-(-.)(L%0#010(=.)0-)%(0%)("Y)%/#'(-,"($%))(&!B)-3(-"(36!.(0#1(36!.(0(3.",4H

E-(,03();)#(2"%)("$(0(3-%011*)(/#()0%*+(10+3(<)$"%)(,)( .01( 0( $6**Q&2)( 30*)3( 3-0Y4( =.)%)(,03( "#)( !03)(,.)%)( E( ,)#-( -"( ;/3/-( 0( #),( %)-0/*)%( /#( -",#4( =.)+(,)%)( 1"/#'( 3"2)-./#'( ;)%+( /#-)%)3&#'( 0#1( /##";0‐&;)8( <6-( ,)( ,)%)( -.)%)( -"( -0*B( 0<"6-( 01;)%&3/#'4(

!*0/2)1(-.0-(/$(0(-0R(./B)($0/*)18(-.)#(-.)(9"*/!)(,"6*1(<)( %)76/%)1( -"( 3-0%-( %)39"#1/#'( -"( !0**3( <+( 9."#)(%0-.)%( -.0#(,/-.( 0( !0%4(T)( 9"/#-)1( "6-( -.0-( -.0-A3(0!-60**+(,.0-A3( .099)#)1( 0*%)01+( $"%( -."630#13( "$(!03)38( 0#1( -.0-(./3( 3-0-)2)#-(,03( $0*3)4(N2"#'(0**(-.)($0!-(!.)!B3(,)A;)(1"#)(/-(,03("#)("$(-.)(!*)0#)%("#)3v( S6-( -./3( *0,+)%(,03( 9%)O+( 693)-4(r)( i'6%)1(out  we  had  a  sponsor  for  the  fact  check,  and  this 39"#3"%(.01(3/'#)1("#(-"(0(!0290/'#(0'0/#3-(-.)(-0R(./B)(-.0-(-.)(9"*/!)(!./)$(,03(-0*B/#'(0<"6-8(0#1(.)(!.0%')1(-.0-A3(-.)(%)03"#(,)(1/1(-.)($0!-(!.)!B4

Tracy Record, West Seattle Blog<&"(,"#$37&%('&%'#9"#&7&%?#9"'-$"6&

T.)#( E( ,"%B)1( /#( =o8( E( 9%"<0<*+( ,%"-)( 0<"6-( 01‐;)%&3)%3( "%( 1/1( 3-"%/)3( 0<"6-( -.)2( ";)%( -.)( +)0%3(0#1(.01(#"(,0+("$(B#",/#'(,.)-.)%(-.0-( !"290#+( ,03( 0#( 01;)%&3)%4( N-(T)3-(K)0O*)(S*"'(,)(1)!/1)18(,.)#(,)( 3-0%-)1( 3)**/#'( 013( -.%))( +)0%3(0'"8( );)%+( &2)( ,)( 2)#&"#( 0#( 01‐;)%&3)%(/#(0#+(!"#-)R-(q(,.)-.)%(/-(,03('""18(<018();)#-(!0*)#10%8(#),3(3-"%+8(,.0-);)%(q(,)(,"6*1(/1)#&$+(-.)2(,/-.(0(*/O*)(90%)#-.)&!0*(9.%03)( -.0-( 30+3( FTKS( 39"#3"%4H( N#1( /$( +"6( );)%(,0#-( -"( B#",(,."("6%( 39"#3"%3( 0%)8( +"6( !0#( *""B(0-("#)(90')("#( -.)(3/-)8( /1)#&i)1( /#( -.)( -0<38( -.0-(0*,0+3(.03(-.)(!6%%)#-(*/3-("$(39"#3"%34

E#(</'(2)1/0(-.)%)(2/'.-(<)(3"2)(9%)336%)(<)!063)8(/$(+"6(96-(0#(01;)%&3)%(/#(0(<01(*/'.-8(0#1(-.)+(20B)(0(3&#B(0<"6-(/-8(+"6(2/'.-(<)(-0*B/#'(0<"6-(0(i;)("%();)#(0(3/RQi'6%)(01;)%&3/#'(!"#-%0!-4(E#("6%(!03)8(,)(1"#A-( .0;)( 0#( 01( -.0-( %6#3(2"%)( -.0#( 3);)%0*( .6#‐1%)1(1"**0%34(N#1($%0#B*+8(/$(E(.01(-"(,%/-)(3"2)-./#'(-.0-( ,03#A-( $0;"%0<*)( 0<"6-( 39"#3"%( w8( 0#1( -.)+(!."3)(-"(96**(-.)/%(0138(,",8(5mv(E(1"#A-(%)0**+(,0#-(-.)2(/#(-.)($"*1(0#+,0+4

Andrew Chavez, the109/Schieffer School of Journalism:D,7&%9")#'-,%9&'#$"3#+$"39")#,2-#N2'9"&''#6$%3'

K/#!)( ,)A%)( #"-( 0( *)'0!+( 9%"16!-8( ,)A%)( -%+/#'( -"('%",(061/)#!)(,./*)(3/26*-0#)"63*+(-%+/#'(-"(!";)%(

So is it OK for a grant maker to help you come up with a new focus of your content? When does it cross the line? When it comes down to an actual story? We’ve had to wrestle with that.

—Scott Lewis

True and false, and correct and incorrect, isn’t always that clear.

—Scott Lewis

Page 37: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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N#1( -.)+(,"6#1(69( %6##/#'(0(320**( !0290/'#(,/-.(634(E((!02)(<0!B(-"(-.)(3/-)(0#1(,%"-)(0<"6-(,.0-(-.)+(,)%)(1"/#'4(S6-(E(/#!*61)1(/#(-.)(9"3-(3-"%+(#"-)8(FE(*)0%#)1(0<"6-(-./3(,./*)(,)(,)%)(-.)%)(-"(-0*B(,/-.(-.)2(0<"6-(01;)%&3/#'4(E(,"6*1(.0;)(30/1(-.)(302)(-./#'( ,.)-.)%( -.)+( 01;)%&3)1( "%( #"-4( N#1( /$( +"6(1/30'%))(,/-.(0#+-./#'(-.0-(EA;)(30/18(-.)(!"22)#-3(0%)("9)#(<)*",4H

K"( ,)( ,"6*1( !)%-0/#*+( 3"2)&2)3( !%"33( */#)38( <6-(0*,0+3( <)/#'( 369)%Q-%0#390%)#-( 0<"6-( /-4( =.)( ,0+(,)( 0*,0+3( !"0!.)1( "6%( $"*B3( ,038( 1"#A-( ,"%%+(0<"6-(.",( /-( *""B3l( >63-(<)( $0/%4(K"( /-(20+( *""B(<01(-.0-(E(,03("#(0(30*)3(!0**(0#1(*)0%#)1(3"2)-./#'(0#1(1)!/1)1(-"(,%/-)(0<"6-(-.)24(S6-(EA1(%0-.)%(1"(-.0-(-.)#(#"-(!";)%(/-(0#1(3"2).",(9)#0*/P)(<"-.(63(0#1(0(9%"39)!&;)(!63-"2)%4

Lance Knobel, BerkeleysideOut in the community but conscious of   

the division

=.)( "-.)%( 10+( -.)( #),3( <%"B)( -.0-( -.)( ?*0%)2"#-(9%"9)%-+(s0('%0#1("*1(S)%B)*)+(%)3"%-t(,03(<)/#'(96-(/#-"(<0#B%69-!+4(T)(,%"-)(-.0-(6#.)3/-0&#'*+();)#(-."6'.( E( B#",( s"6%( 30*)39)%3"#t( /3( -0*B/#'( -"( -.)(?*0%)2"#-8(-%+/#'(-"(')-(-.)2(-"(01;)%&3)4

T)A%)(!"#3!/"63("$(-.)(3-0-)Q0#1Q!.6%!.(/336)4(=.)( "#*+( 9)%3"#( ,."A3( !6%%)#-*+( <)/#'( 90/1(<+( S)%B)*)+3/1)( "-.)%( -.0#( &#+( 02"6#-3( /3("6%(01;)%&3/#'(9)%3"#4(56%(-.%))()1/-"%3(0%)(#"-('"/#'("6-(0#1(30+/#'8(03(90%-("$("6%(,"%B8(+"6(263-(01;)%&3)("#(S)%B)*)+3/1)4(5$(!"6%3)8(,.)#(,)(1"( 3))(9)"9*)8( E( 1"#A-( -./#B( 0#+("$(63( $))*(0#+(!"296#!&"#(q(90%&!6*0%*+( /$( /-A3(#"-(16%/#'(0#( /#-)%;/),(q(-"(30+8( F'"3.8(+"6(3."6*1(-./#B(0<"6-(01;)%&3/#'("#(S)%B)*)+3/1)4H

K"( /-A3( 0( 26%B+( */#)8( 6#76)3&"#0<*+4( E( 1"#A-( B#",(-.0-(-./3(/3(#),4(E$(+"6(,)%)(%6##/#'(3"2)-./#'(*/B)8(30+8(-.)(=%6!B))(]),38(E(,"6*1(3639)!-(`h(+)0%3(0'"(-.)( )1/-"%( -.)%)( B#),( );)%+( 3/#'*)( 3-"%)( ",#)%( /#(-",#(0#1(30,(-.)2(0-(-.)(G"-0%+(?*6<4

Paul Bass, New Haven Independent

T)(.0;)#A-(.01(0#+(%)0*(9%"<*)23(,/-.( -.)(2"#)+4(NM)%( `h( +)0%3( .)%)( /#( ]),(r0;)#8( E( .0;)( 0( 9%)O+('""1(/1)0(,."(#"-(-"(03B4(T)(-)#1(-"(#"-(03B(9)"9*)(,."(,0#-(-"(!"#-%"*(,.0-(+"6(,%/-)4

Steve Buttry, Journal Register Company !**&$%$"6&'#/$Q&%

=%0#390%)#!+(/3(#"-(0#(/#"!6*0&"#8(#"-(<+(0#+(3-%)-!.4(S6-($0/*6%)(-"(1/3!*"3)(0*,0+3(96-3(+"6(/#(0(<01(9"3/‐&"#(,.)#(3"2)-./#'(!"2)3("6-4

5#)("$(-.)(<)3-(-./#'3(E();)%(.)0%1("#(-./3(-"9/!(!02)($%"2( J/!.0)*( L0%-#)%( ,.)#( E( ,"%B)1( 0-( -.)( Z)3(J"/#)3(G)'/3-)%(/#(-.)([gfh34(J/!.0)*(,03(!"290#+(9%)3/1)#-(0-(-.0-(9"/#-8(/#(!.0%')("$(-.)(<63/#)338(<6-(.)A3('"-(*"#'(#),3Q3/1)(%""-34(N-(0#()29*"+))(2))-‐/#'8(3"2)<"1+(/#(01(30*)3(,0#-)1();)%+"#)(-"(B#",(.",(26!.(0(90%&!6*0%( 3-"%+(.01(.6%-( 30*)3()Y"%-34(EA**(0*,0+3(%)2)2<)%(J/!.0)*A3(%)39"#3)(-"(-./34(r)(30/18( FV)-A3(<)(!*)0%\(N**(+"6(0%)(3)**/#'( /3(0!!)33( -"(0#(061/)#!)(-.0-(-%63-3(634(N#1(/$(-.)+(1"#A-(-%63-(638(+"6A;)('"-(#"-./#'(-"(3)**4H(=.0-A3(-%6)(,.0-);)%(-.)(3/P)("$(-.)("%'0#/P0&"#4

K"( +"6( #))1( -"( -./#B8( 5m8( 0%)(,)(1"/#'( 3"2)-./#'( .)%)( -.0-( /#(0!-60*/-+("%(099)0%0#!)(/3('"/#'(-"(1020')(-.0-(-%63-^(N#1(/$(3"8(,.0-(1"(,)(#))1( -"(1"^(K"2)&2)3( /-A3('"/#'( -"( <)( 0#( )Y"%-( 0-( -%0#390%‐)#!+4( K"2)&2)3( /-A3( '"/#'( -"( <)(<)/#'( )R9*/!/-( ,/-.( -.)( 01;)%&3)%(0<"6-(,.0-(-.)+A%)(<6+/#'(0#1(,.0-(-.)+A%)(#"-(<6+/#'4

T.)#( /-A3( 0( "#)Q9)%3"#( 3."98( +"6( .0;)( -"( .0#1*)(-.0-(!"#;)%30&"#(q(-"(30+8(5m8( EA2(>63-(3)**/#'(+"6(0#(018(-.0-A3(0**(+"6(')-4(T.)#(E(1"(-.)(3-"%+(/-A3('"-(-"(<)(/#1)9)#1)#-("$(-.)(018(<)!063)(EA2("6-("$(<63/‐#)33( /$( 9)"9*)(1"#A-( -%63-(2)4(N#1( /#(0( 320**( -",#8(-.)+(B#",(-.0-A3(-%6)4

I try to make sure that I write

about all the businesses here, not just the ones

that advertise with me.

—David Boraks

Page 38: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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CHAPTER CHAPTER 8

GIFTS AND FREEBIESKey Takeaways:

!" #$%&'"()*+"+,-)+"5)()1&''3"'$$="&+=&(%)"&-"&%%)87(5"&(3-4,(5"0$1)"@&'9&2')"-4&("&"%98"$A"%$])):"

!" #,=)"0&(3"'&15)1"()*+"$15&(,6&7$(+<"-4)3".$"$D)("&%%)8-"A1))"7%=)-+"-$")(-)1-&,(0)(-")@)(-+"A$1"1)@,)*"8918$+)+:"

Tracy Record, West Seattle Blog

A&#*%&*$%&3#-,#&;*0$9"#9-

T)(,"#A-( -0B)( $%))</)34(T)(.0;)( -"(B))9( %)2/#1/#'(9)"9*)( "$( -.)( */#)34( S)!063)( EA2( 0( -%01/&"#0*/3-8( /-A3(#"-( .0%1( $"%( 2)8( <6-( /-A3( .0%1( 3"2)&2)3( -"( 20B)(-.)2(6#1)%3-0#14(D)"9*)(3"2)&2)3(<%/3-*)(0<"6-(/-(0(</-(/$(,)(!"2)(-"(!";)%(-.)(0,0%13(<0#76)-("%(-.)(0#‐#60*($6#1%0/3)%4(T.+(,"#A-(+"6()0-(*6#!.(,/-.(63^(N#1(E(.0;)(-"()R9*0/#8(6#*)33(E(90/1($"%(-./3(q(0#1(E(1"#A-($))*( */B)(90+/#'(ch(<6!B3( %/'.-(#",8( */B)(+"6('6+3(0**(1/1(q(EA2(#"-('"/#'(-"(>63-(-0B)(+"6%($%))($""14(EA2(0(>"6%#0*/3-8(0#1(,)A%)(#"-('"/#'(-"(!%"33(-.0-()-./!3(*/#)4(S6-(-.0#B(+"6(;)%+(26!.8(20+<)(,)A**(1%/#B(0('*033("$(,0-)%("%(0(!69("$(-)0(q(3"2)-./#'(-.0-A3(#"-('"/#'(-"(*""B(*/B)(0(!"#p/!-4

Kat Powers, Wicked LocalV-#',/&(/&'#/&$"'#&$(")#&0'&5+&%&

EA;)( <))#( 1)0*/#'( ,/-.( -.0-(2+( ,."*)( !0%))%( -"( -.)(9"/#-(,.)%)(E(.01(-"(3-"9('"/#'(-"("#)("$(2+($0;"%/-)(%)3-06%0#-34(T.)#(-.)+(30,(2)8(/-(,03(*""B8(-./3(/3(-.)('/%*(,."(,%"-)(0<"6-("6%(*/76"%(*/!)#3)8(,)(3."6*1(<)(#/!)(-"(.)%v(r)%)8(.0;)("6%(*"<3-)%(%0;/"*/v(N#1(E(.0;)(-"(30+8(+"6(1"#A-(6#1)%3-0#1(q(E(B#",(+"6%(!6*-6%)(/38(FE($))1(9)"9*)8(*)-A3(<)($%/)#1*+8H(<6-(EA2(!"2/#'($%"2(0(!6*-6%)("$(FZ"#A-('/;)(2)(3-6Y8(<)!063)(/-(*""B3(*/B)(EA2('"/#'(-"(-%)0-(+"6(1/Y)%)#-*+H(q(0#18($%0#B*+8(EA2(#"-('"/#'(-"(-%)0-(+"6(1/Y)%)#-*+4

J+( 9)%3"#0*( */#)( .03( 0*,0+3( <))#8( "$( !"6%3)( EA**( 0!‐!)9-( 0( !69( "$( !"Y))8( <)!063)( ,.)#( +"6( !"2)( /#-"(2+(#),3%""2(EA**('/;)(+"6(0(!69("$(!"Y))8(<6-(-.0-A3(0<"6-(-.)()#1("$(/-4(N#1();)%+(&2)(E(.0;)(0(#),(/#-)%#8();)#(/$(/-A3(0(20%B)&#'(/#-)%#8(+"6(0%)(#",(<)/#'(.)*1(

69(-"(-.)(302)(3-0#10%1(-.0-(E(024(E$(+"6('"(,%/-)(0(3-"%+(0<"6-(-.)(#),('+28(+"6(0%)(#"-(0**",)1(-"(0!!)9-(0(3/RQ2"#-.(2)2<)%3./94

Andrew Huff, Gaper’s BlockL+&#$**&$0'#6$"#N&#N0$-$"-

T)A%)( <"2<0%1)1( ,/-.( DG( 0#1( 20%B)&#'( 9/-!.)38(0#1("M)#(-.)+(/#!*61)($%))(9%"16!-3("%($%))(2)0*38(0#1( -.0-( ')-3( /#-"( 3"2),.0-( 1/!)+( '%"6#14( E( '"-(3"2)-./#'(>63-(-./3(,))B($%"2(0(3.")(20#6$0!-6%)%4(E-(,03( <*0-0#-\(,)(,/**( 3)#1( +"6( $%))( 3.")3( /$( +"6(,%/-)( 0<"6-( 634(T)( !0#( 96-( +"6( /#( 03( 90%-( "$( "6%(<*"'(20%B)&#'(9%"'%024(=.)+(,)%)(<03/!0**+(-%+/#'(-"(<%/<)(63( /#-"( ,%/&#'( 0<"6-( /-4( EA;)(<))#( -%0/#)1( 03( 0( >"6%#0*/3-8(<6-(#"-();)%+<"1+(/#(-.)(i)*1(.03( -.0-( <0!B'%"6#14( E( /20'‐/#)(-.0-(9*)#-+("$(9)"9*)(-""B(-.)2(69("#(-.0-("Y)%4

T/-.( 263/!( 0#1( 0%-38( !";)%/#'( -.)0-)%8( !"#!)%-38(/-A3( 9%)O+(26!.()R9)!-)18( 03(9%)338( /$(,)A%)( '"/#'(-"(%);/),(/-8(!.0#!)3(0%)(,)A%)(')n#'(0(9%)33(90334(S6-(/#(-.)(!03)("$(0(%)3-06%0#-8("!!03/"#0**+(-.)+A**(3)-(69(3"2)-./#'(,.)%)(-.)%)A3(0#(/#;/-)(-"(1/#)8(0(2)1/0(1/##)%("$( 3"2)( 3"%-4( E#( !03)3(,.)%)(,)(1"(-0B)(-.0-("Y)%(698("6%(9"*/!+(/3(-"(2)#&"#(-.0-4

T)(9%"<0<*+(1"#A-(1"(03(20#+( %)3-06%0#-( %);/),3(03( ,)( ,"6*1( */B)( 3/29*+( <)!063)( ,)( !0#A-( 0Y"%1(-"( 90+( $"%( );)%+<"1+A3(2)0*34( E-( /3( 0( -%01)"Y8( <6-(-.)%)A3(9*)#-+("$(#),3(,)(!0#(!";)%(,/-."6-(-0B/#'(-.0-(3-6Y4

If you go write a story about the new gym, you are not allowed to accept a six-month membership.

—Kat Powers

Page 39: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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CHAPTER 9

ADVOCACY

Key Takeaways:

!" ?$0)"'$%&'"()*+"+,-)+"&.4)1)"-$"-4)"-1&.,7$("$A"R$91(&',+7%"",08&17&',-3"&(."&@$,."&.@$%&7(5"$()"+,.)"$A"892',%"%$(-1$@)1+,)+:

!" ^-4)1+"\"81$2&2'3"-4)"0&R$1,-3"\")021&%)"-4)"&'-)1(&7@)"-1&.,7$("$A"),-4)1"1)81)+)(7(5"&"8&17%9'&1"%$009(,-3"8$,(-"$A"@,)*<"81$0$-T,(5"+8)%,/%",++9)+<")@)("%19+&.,(5"A$1"8&17%9'&1"%&9+)+:

!" S("+0&'')1"$15&(,6&7$(+",-H+"09%4"4&1.)1"-$"%$08&1-0)(-&',6)"F()*+G"&(."F$8,(,$(<G"$1"1)8$1-)1+"&(."%$'90(,+-+"\")@)(",A"3$9"*&(-"-$:

Paul Bass, New Haven IndependentO&-#-+&#*&,*0&#'*&$H

56%(%)01)%3(1"(,)/'.(/#("#(-.)()-./!0*( /336)3(%)0**+(76/!B4(T)( 1/1( 0( 3-"%+( 0<"6-( -.)( 9"*/!)( !./)$8(,)#-(1",#(-"(-.)(9"*/!)(.)01760%-)%34(=.)(!63-"1/0#(.01(;)%+(3-%"#'("9/#/"#38(0#1(,)(96-(-.)2(/#4(T)(.01#A-(%)0*/P)1( -.)+(,)%)( "6-3"6%!/#'( -.)( !63-"1/0*(,"%B4(K.)('"-(i%)14

T)( /22)1/0-)*+( ,%"-)( 0<"6-( /-8( 9%)33)1( -.)( !/-+(0<"6-( /-4( E('"-( -.)(9."#)(#62<)%( $"%( -.)(<"33(,."(i%)1(.)%8(0#1(E(6%')1();)%+"#)(-"(!0**(./24(K.)('"-(.)%(>"<(<0!B(<+(-.)()#1("$(-.)(10+4

S6-( 9)"9*)( .01( -./3( '%)0-( 1)<0-)( "#( "6%( 3/-)4( Z0#(m)##)1+(,%"-)(0<"6-( /-( j</-4*+W/LZ5#2k8( 30+/#'(,)(,)%)(,%"#'4(E(-./#B(E(,03(9%"<0<*+(,%"#'4(

Tracy Record, West Seattle BlogWhat to do when asked for advice

T)(')-(03B)1( $"%(01;/!)4(J+(.63<0#1(2/'.-(<)(3/-‐&#'(/#(-.)(!"%#)%(!";)%/#'(0(!"226#/-+("%'0#/P0&"#(2))&#'(0#1(0(9)%3"#(03B/#'(0(76)3&"#(-6%#3(-"(./2(0#1(30+38(FT.0-(,"6*1(+"6('6+3(01;/3)(63(-"(1"^H

E-A3("#)(-./#'(/$(-.)+(03B(0(76)3&"#(-.0-A3(0($0!-4(S6-(/$(-.)+(,0#-(01;/!)(0<"6-(3"2)-./#'8(,)A**(1"("6%(<)3-(-"(%)!63)("6%3)*;)3(q(Fr)+8(/-A3(%)0**+(+"6%(1)!/3/"#(-"(20B)4H( E-A3(!*)0%( -.)+( $))*( -.0-(+"6A%)(3"2)-./#'(1/Y)%)#-( $%"2( -.0-( "<>)!&;)( 9)%3"#( 3/n#'( /#( -.)(!"%#)%(,."(90%0!.6-)1(/#(,/-.(0(#"-)<""B4(=.)+($))*(2"%)( */B)( +"6A%)( -.)%)(,/-.( -.)24( E-A3( ;)%+( $"%)/'#(-"(2)(<)!063)( E(,03(0*,0+3(3/n#'( /#(0#(":!)( /#(0(#),3%""2(1",#-",#(3"2),.)%)4

E-(%)76/%)3(0(*"-("$()R9*0/#/#'(-"(9)"9*)(q(,.)%)(+"6(!.""3)(-"(1%0,(-.)(*/#)38(,.+(+"6(!.""3)(-"(1%0,(-.)2(-.)%)4

EA2( %)0**+( "*1( 3!.""*4( EA;)( -%/)1(-"( <)( 0( */O*)( 2"%)( %)2";)1(<)!063)( E( $))*( /-A3( %/'.-4( T)(1"#A-( -0B)( )1/-"%/0*( 9"3/&"#38($"%( )R029*)8( ,./!.( E( 02( *)1(-"( <)*/);)( /3( %)0**+( %0%)( /#( -./3(#)/'.<"%.""1(2)1/0(,"%*14

C"6(!0#(30+(-.0-(3"2)(1)'%))("$(!";)%/#'( 3"2)-./#'( 0( *"-( /3( 01‐;"!0!+4( S6-(,)( #);)%( 30+8( F5m8(

We get asked for advice. My husband might be sitting in the corner covering a community or-ganization meet-ing and a person asking a ques-tion turns to him and says, “What would you guys ad-vise us to do?”

=%0!+(G)!"%1

Page 40: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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,)A%)()#1"%3/#'(9)%3"#(w(/#(%0!)(C8("%(-./3(90%&!6*0%(9"3/&"#4H( 5%8( F,)(,0#-( +"6( 0**( -"( '"( 1",#( -"( -.)(<63/#)33(1/3-%/!-(-"2"%%",(0#1(9%"-)3-(<)!063)(/-A3("6-%0')"63( -.0-( 3"( 0#1( 3"( /3( !*"3/#'4H( E( 1"#A-( -./#B(-.0-A3("6%(9*0!)4

E(i#1(/-($03!/#0&#'(-.0-(0(*"-("$(9)"9*)(*""B(0-(2)(*/B)(EA2(0(390!)(0*/)#(,.)#( E( 30+( -.0-4(F5$(!"6%3)(,)A%)('"##0( -0B)( 0( 9"3/&"#( 0#1( -)**( +"6( ,.0-( ,)( -./#B(3."6*1( <)( 1"#)( /#( "6%( #)/'.<"%.""1v( =./3( /3( "6%(#)/'.<"%.""18(1022/-vH

Lance Knobel, BerkeleysideW0$?#$"#9/*,%-$"-#69796#%,0&

J"3-( "$(2+( !0%))%(,03( /#( @6%"9)4( E( 39)#-( +)0%3( /#(V"#1"#8(3"(EA2(;)%+(!"2$"%-0<*)(,/-.(-.)(#"&"#(-.0-(0#(06-."%/-0&;)(909)%(!0#(.0;)(0(!*)0%(9"/#-("$(;/),4(

=.)(L60%1/0#(#),3(90')3(,/**(099%"0!.(0(3-"%+(0<"6-(-.)( ="%+( <61')-( 0##"6#!)2)#-( /#( 0( 1/Y)%)#-( ,0+($%"2( -.)( =)*)'%09.4( =.)%)A3( 0#( /#.)%)#-( </03( -.)%)(that the editors and reporters and I think -.)( %)01)%3( 0%)( !"2$"%-0<*)( ,/-.4( U0+(G"3)#A3(,"%B("#(F-.)(;/),($%"2(#",.)%)H(%)3"#0-)3( ;)%+( 3-%"#'*+( $"%( 2)4( EA2( ;)%+(.099+(-"(<)(-.)(;/),($%"2(3"2),.)%)4

T)(,"%B(;)%+(.0%1(-"(<)($0/%(0#1(-"(9%)3)#-(0**(9"/#-3("$( ;/),4( S6-( E( -./#B( -.)%)( /3( 0( %""-( 9%)3629&"#( 0-(S)%B)*)+3/1)( -.0-(!.0#')( /3#A-(#)!)330%/*+(<018( -.0-()!"#"2/!( 0!&;/-+( /3( 9%"<0<*+( #)!)330%+( 0#1( '""14(=.)3)(20+(3"6#1(*/B)(2"-.)%.""1(0#1(099*)(9/)(q(<6-(/#(S)%B)*)+8(-./3(96-3(63(;)%+(!*)0%*+(/#("#)(!029v(

N#1(-.0-A3(i#)4

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Barry Parr, CoastsiderL$H9")#'-%,")#*,'9(,"'

EA;)(-0B)#(3"2)(;)%+(3-%"#'(9"3/&"#3("#(3"2)(9%)O+(9"*0%/P/#'( -"9/!34(T)( 1/1( 0( *"-( "$( %)9"%&#'( 0%"6#1(0(</**( !0**)1(NS([gg[4( E-A3( ;)%+( !"29*/!0-)18(<6-()3‐

3)#&0**+( /-( ,03( 0( 39)!/0*( </**( -.0-(,"6*1( 0**",( -.)( !/-+( "$( r0*$(J""#(S0+( -"( 3639)#1( 0**( )#;/%"#2)#-0*(%)'6*0&"#3("#(0(90%&!6*0%(90%!)*("$(*0#1( -.)+A1( <))#( 36)1( ";)%4( E-( ,03(."%%/<*)8(0#1(E(,03(9%)O+(,/-.)%/#'(

0<"6-(/-4(=.)%)(.0;)(<))#(0(!"69*)("$(/336)3(*/B)(-.0-4(V0#1(63)(/336)3(-)#1(-"(<)(9%)O+(9"*0%/P/#'(0#+,0+("6-( .)%)4( @;)#( >63-( %)9"%&#'( "#( -.)2( ')#)%0**+(,/-."6-(-0B/#'(0(9"3/&"#8(/-A3(0(2/#)i)*14

Mike Orren, Pegasus NewsI+&"#*96H9")#2*#$X&%#$#3,)#N&6,/&'#"&5'

=./3( <0%(,03( /#( 0( B/#1("$( 1",#-%"11)#( 0%)08( 0#1( /-(.01(0!-60**+(1"#)(0(*"-(-"(/29%";)(-.)(#)/'.<"%.""14(K"( /20'/#)(-./3(<0%( -.0-A3(<))#(-.)%)( $"%(i;)(+)0%38(0#1(0('6+(2";)3(/#-"(-.)(#)/'.<"%.""1(0#1(1)!/1)3(-.0-(.)(1")3#A-(*/B)(-.0-(-.)+(20B)(#"/3)4(r)(3-0%-)1('"/#'(0M)%(-.)28(!0**/#'(-.)(9"*/!)8("M)#(,/-.(#"/3)Q"%1/#0#!)(!*0/234(@;)%+("99"%-6#/-+(.)('"-(.)(,"6*1(3/-("6-("#(./3(9"%!.(,/-.(0(*/O*)(3"6#1(2)-)%(0#1(,0/-($"%(-.)(1)!/<)*(-"('"(";)%8(-.)#(%)!"%1(/-(0#1(')-(-.)(!"934(E-(,03(0(</'(!"#-%";)%3+(,/-.("6%(63)%34

It’s clear they feel that you’re

something different from that objective

person sitting in the corner who

parachuted in with a notebook. They

feel more like you’re there with them.

—Tracy Record

I’m very happy to be the view from

somewhere.

—Lance Knobel

Page 41: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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r)(,"6*1(9"3-("#("6%(3/-)($%)76)#-*+8(30+/#'(/-(1")3#A-(20O)%(-.0-( E(!02)(0M)%,0%13("%(-.0-(-.)+A;)(1"#)('""1(-./#'3($"%(-.)(#)/'.<"%.""18(-.)(*0,A3(-.)(*0,4(]"(20O)%(,.0-8(+"6(.0;)(-"($"**",(-.)(*0,4

T)('"-(,/#1("$(-.)($0!-(-.0-(-./3('6+(1/1(#"-(3!""9(0M)%( ./3( 1"'4( K"( ,)( 3)#-( 0( 3-0Y)%( "6-( 0#1( 3-0B)1("6-(./3(."63)(6#&*(,)('"-(;/1)"("$(./2(#"-(3!""9/#'(0M)%(./3(1"'4

=./3(,03("#)(,.)%)("6%(!"226#/-+(,03(";)%,.)*2‐/#'*+( <)./#1( 63( <6-( -.)%)( ,)%)( 0( $),( 9)"9*)( -.0-(1/1#A-( */B)(63(-0B/#'(36!.(0#(01;"!0!+(%"*)4(J"3-("$("6%(63)%3(,)%)(>63-(-.%/**)14

r)(*)M(-.)(#)/'.<"%.""1(3."%-*+(0M)%(-.0-4

Andrew Huff, Gaper’s BlockL$H9")#,2%#62&'#B%,/#-+&#5&&H0?

T)($"**",(2"%)(/#(-.)(*/#)("$(-.)(0*-)%#0&;)(,))B*+4(There  are  a  ton  of  causes  that  we  picked  up,  like 01;"!0&#'( $"%( $0%2)%A3( 20%B)-3( 0#1( 0'0/#3-( $""1(1)3)%-34( 56%( 9"*/&!0*( )1/-"%A3( %)*0&;)*+( 9%"Q*0<"%8(0#1(.)A3(201)( /-(0('"0*(-"(<)(03(3699"%&;)(03(9"3‐3/<*)("$(?./!0'"(96<*/!(3!.""*(-)0!.)%34(=./#'3(0*"#'(-."3)(*/#)34(5#(-.)("-.)%(.0#18(,)('"("6-("$("6%(,0+(-"(0;"/1()#1"%3/#'(9"*/&!0*(!0#1/10-)34

Glenn Burkins, Qcitymetro.,/&(/&'#%&*,%(")#$"3#,*9"9")#6$"#/9;

56%( 3!.""*( <"0%1( %)!)#-*+(;"-)1(-"(20B)(J0%&#(V6-.)%(m/#'(Z0+(0(3#",(20B)69(10+4(N#1( -.)( *"!0*( ]NN?D( !0**)1($"%(0(3-61)#-(<"+!"O(0#1(0#()!"#"2/!(<"+!"O(0'0/#3-(-.)(!/-+4( =.)+( !0**)1( ?.0%*"O)(0( %0!/3-( <03&"#4( E( !";)%)1(those  stories,  and  then  I  did 0(!"*62#(30+/#'(-.)(?.0%*"O)(E(B#",(/3(#"-(0(%0!/3-(<03&"#4

It  occurred  to  me  as  I  sat down  to  write  that  column, 

-.0-(-.0-(,"6*1(#"-(.099)#(/#(0(#),3909)%4(E$(E(,)%)(0( %)9"%-)%( ,%/-/#'( -.0-( 3-"%+8( E( ,"6*1( #"-( !"2)(<0!B(0#1("9/#)4(E$(E(!"6*1(0$$"%1(-"(.0;)(0(%)9"%-)%('"("6-(0#1(!";)%(-.0-(3-"%+(0#1(-.)#(2)(03(-.)()1/‐-"%( 1"( 0( !"22)#-0%+( "%(,.0-);)%8( -.0-(,"6*1(<)(9)%$)!-4(=.0-A3(2+(1%)028(<6-(6#-/*(E(')-(-.)%)8(EA2(#"-('"##0(<)0-(2+3)*$(69()R!)33/;)*+(";)%(#)!)3‐3/-+4(E(#))1)1(-"(!";)%(-.0-(3-"%+8(0#1(E($)*-(E(#))1)1(-"(,%/-)(-.0-(!"22)#-0%+4

K"( /#( -./3( ,0+( ,)( 0%)( 1/Y)%)#-( s$%"2( 0( -%01/&"#0*(#),3("%'0#/P0&"#t4(S+(#)!)33/-+4(T)(1"#A-(.0;)(-.)(i#0#!)3( 0#1( %)3"6%!)3( -"( !"#3-%6!-( 0**( -.)( *0+)%3(#)!)330%+(-"(0;"/1(-.0-(B/#1("$(!"#p/!-4

Steve Buttry, Journal Register Company V''2&'#,B#,N1&6(79-?#%&/$9"#2"'&Q0&3

F59/#/"#H( 0#1( F"<>)!&;/-+H(#);)%(099)0%(/#(-.)(KDU(?"1)("$( @-./!34( E-A3( 0*,0+3( <))#(5m( $"%( 3"2)( >"6%#0*/3-3( -"(.0;)("9/#/"#3(0#1(-"()R9%)33(-.)24( C"6( B#",8( ,)( .0;)(!"*62#34( N#1( -.)%)( 0%)( 0*‐-)%#0-/;)( 96<*/!0-/"#3( -.0-(0%)(1"/#'(>"6%#0*/32(/#(-.)/%(",#( %/'.-( -.0-( $"**",( 0( 1/$‐$)%)#-(%)9"%&#'(3-0#10%1(/#(terms of voice and perspec‐&;)4(N#1(<*"''/#'(!"#&#6)3(/#(-.0-(;)/#4

X/%3-("$(0**8( -.)(#"-/"#(-.0-(3"2)<"1+(#))13( -"(<)("<>)!-/;)( 0#1( !"29*)-)*+( 1)-0!.)1( /3( 3"2)-./#'(-.0-(.03(#);)%(<))#(3)--*)14(=.0-A3(0#( /336)( -.0-A3(0*,0+3( <))#( ,/-.( 634(T)A%)( >63-( 3))/#'( -.)( *0-)3-(,%/#B*)3("$(/-8(0#1(>"6%#0*/3-3(0%)('"/#'(-"(1/30'%))(0<"6-(/-4

E(-./#B(90%-("$(-./3(1/3!633/"#(#))13(-"(<)\(0%)(-.)%)(!"##)!-/"#3(-.0-('"($6%-.)%(-.0#("9/#/"#3^(S)!063)("#)("$(-."3)(B)+(9"/#-3(/#(-.)(KDU(!"1)(/3(-"(0!-(/#‐1)9)#1)#-*+4(J"3-("$(-.)()*0<"%0-/"#("#(-.0-(/#(-.)(KDU(!"1)(/3(0<"6-(/#1)9)#1)#!)(,/-.(01;)%-/3)%34(E(-./#B(-.0-("#)("$(-.)(</'(1)<0-)3(,)(#))1(-"(.0;)(

If we can do anything to make

Telegraph Avenue less crappy, I

don’t see that as abandoning our

position above the fray. I see that as we’ve done some-

thing great for the city we live and

work in.

—Lance Knobel

I’m not gonna beat myself up exces-sively over neces-sity. I needed to cover that story, and I felt I needed to write that com-mentary.

L*)##(S6%B/#3

Page 42: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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=.0-( 96-3(2)( /#( -.)( ;)%+(,)/%1(9"3/&"#( "$( <)/#'( /#( 2))&#'3(,.)%)( E( 3"6#1( */B)( -.)( "*1( $0%-4((K"8(#"8( E( !0#A-(.0;)(0(96<*/!( */$)(%)9"%-)%8(,."(!";)%3(!/-+('";)%#‐2)#-8( 01;"!0&#'( $"%( !"**)!&;)(<0%'0/#/#'(/#(T/3!"#3/#4(N(+"6#'(man wrote a column I spiked that 1/1( >63-( -.0-4( T)( -0*B)1( 0<"6-(/-\(,.0-( /3( +"6%(<)3-( %"*)( /#( -./3(!"226#/-+8( 0#1( /3( /-( 03( <)/#'(0#( 01;"!0-)( $"%( !"**)!&;)( <0%‐'0/#/#'( /#(T/3!"#3/#8( ,.)%)( ./3(90%)#-3(0%)(96<*/!()29*"+))3^

/3( 0<"6-( -./3(76)3-/"#("$( /#1)9)#1)#!)4(N%)( -.)%)(lines we need to watch and not cross while still al‐*",/#'(q(0#1(/#(2+(;/),()#!"6%0'/#'(q(9)"9*)(1"(%)!"'#/P)(-.0-(,)(0%)(.620#8(,)(1"(.0;)(>61'2)#-(and  perspective,  and  that  can  add  value  to  our >"6%#0*/32(/$(,)(63)(/-(!"%%)!-*+4

Tom Warhover, Columbia MissourianT&B%$/9")#-+&#K2&'(,"'

N(#),3909)%(.03(0*,0+3(<))#8();)#(,.)#(/-(1")3#A-(012/-(/-8(0(90%-/!/90#-(/#(-.)(*/$)("$(-.)(!"226#/-+(/-(3)%;)34(K"(-.)()R-)#-(-"(,./!.(+"6(#"-("#*+(012/-(-.0-( <6-( )2<%0!)( /-( 20B)3( +"6%( #),3909)%( <)-‐-)%8( 9)%/"14( =.)( 76)3-/"#( /3( #"-(,.)-.)%8( <6-( .",(q(.",(1"(,)( <)!"2)( 0( <)--)%( 90%-/!/90#-( /#( "6%(!"226#/-+^

N#1( 3"( EA;)( *"#'( 0'"( 9033)1( -.0-( G6</!"#4( K"( -.)(76)3&"#3( 0%)( 2"%)( */B)8( ,.0-( 1")3( )#'0')2)#-(2)0#^( N#1( .",( 1"( ,)( */3-)#( <)O)%^( N3( "99"3)1(-"(01;"!0!+4(J+(%"*)(03(0#(01;"!0-)( /3(-"(01;"!0-)(

My role as an advocate is to advocate forbetter democracy in my community. It is not to advocate for this or that or the other thing.

Tom Warhover

Page 43: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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CHAPTER 10

CORRECTIONS AND REVISIONS

Liz George, BaristanetD,//&"-&%'#Y"3#6,%%&6(,"'

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=+9/!0**+(-.)(9)"9*)(,."(i#1(-.)(!"%%)!&"#3(0%)(-.)(!"22)#-)%34( =.)+A%)( ;)%+( '""1( -.0-( ,0+8( -.)+A%)(-.)( <)3-( !"9+( )1/-"%3( 0%"6#14( K"( ,/-.( 3-69/1( 3-6Y(*/B)(0(-+9"(,)A**(>63-(!"%%)!-(/-8(0#1(/#(!"22)#-3(,)(2/'.-(30+8(-.0#B38(/-A3(<))#(!"%%)!-)14

E$(,)(96<*/3.)1(0(3-"%+(0#1( /-( -6%#3("6-(,)('"-( -.)(3-%))-(,%"#'8(,)A**(>63-(1"(0(3-%/B)Q-.%"6'.8(0#1(96-(-.)(!"%%)!-(3-%))-(%/'.-(0M)%(/-4(K"(/-A3(-%0#390%)#-(,)(201)(0(2/3-0B)4(E$(/-A3(3"2)-./#'(-.0-A3(<))#(69($"%(0(,./*)(0#1(/-A3(2"%)(/#;"*;)18(,)A**(96-(3"2)-./#'(-.0-( 30+38( +"6( B#",8( F6910-)1H( q( ,)A;)( *)0%#)1(-.0-( -./3( .03(.099)#)14( ( S6-( /$(,)( >63-(201)(0(</'(

)%%"%8(,)A**(<)(0(*/O*)(2"%)(!"#-%/-)(0<"6-(/-(0#1(96-(/-(/#(-.)%)(03(0($6**(!"%%)!&"#4

Kat Powers, Wicked LocalA&#2*B%,"-#$N,2-#6+$")&'

J+( -./#'( .03( 0*,0+3( <))#( -%0#390%)#!+4( E$( 0( 9"3-(.03( <))#( !.0#')18( #"-)( -.0-( /-( .03( <))#( !.0#')14(EA2(9)%3"#0**+(0($0#("$(-.)(3-%/B)Q-.%"6'.(099%"0!.(q(3-%/B)( -.%"6'.( -.)( /#$"%20&"#(0#1(96-( 0(#"-)( /#(-.0-(/#$"%20&"#(.03(<))#(!.0#')14(=0!B/#'(/-(1",#(0-(-.)(<"O"2(3))23(-"(<)(099%"9%/0-)4

E$( +"6( -0B)( 3-6Y( 1",#8( +"6( -)**( 9)"9*)( +"6( -""B( /-(1",#4(E("#!)(9"3-)1(3"2)-./#'(2)0#(-.0-(E(-."6'.-(,03( 20B/#'( $6#( "$( 0#"-.)%( 96<*/!0&"#4( T.)#( E(%)%)01( /-( E(,038( */B)8(,.0-(,03( E(-./#B/#'^( E(,03( >63-(/#(0(<01(2""1(0#1(-0B/#'(/-("6-("#(-.)(,"%*14(N#1(E(-""B(-.)(9"3-(1",#4(S6-(E(9"3-)1(0#"-.)%(#"-)(0#1(

Key Takeaways:

!"N4)("&"+-$13",+").,-)."8$+-T892',%&7$(<"0$+-"+,-)+"0&=)"&(")]$1-"-$"($-)"-4)"%4&(5):

!" ?,-)").,-$1+"8'&%)")11$1+",(-$"-41))"1$954"%&-)5$1,)+"B-4$954"-4)+)".,+7(%7$(+"%&("2)"4&1."-$".1&*C_

!" E&R$1"+92+-&(7@)")11$1+<"0,+>9$-&7$(+"&(."A&%-9&'"0,+-&=)+"&1)"/M).",("-4)"+-$13"&(."($-).",("&"%$11)%7$("($7%):

!" E,($1")11$1+"&1)"$D)("%$11)%-)."@,&"+-1,=)-41$954:

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!" E$+-"+,-)+"*$(H-"-&=)".$*("&"*4$')"+-$13"$1"8$+-"&D)1",-H+"892',+4).")M%)8-",("-4)"1&1)+-"$A"%,1%90+-&(%)+<"&(."&(3"+9%4"F9(892',+4,(5G"%&''+"A$1"&(")M8'&(&7$("-$"1)&.)1+:

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E( 30/18( FE( 9"3-)1( 0( %0#-( -.0-(,03( %)0**+( /220-6%)8( E(3."6*1#A-(.0;)(1"#)(/-(<)!063)(E(,03(20B/#'($6#("$(0(%)9"%-)%(0#1(/-(!"6*1(<)(!"#3-%6)1(03(20B/#'($6#("$(0(!"226#/-+8(0#1(E(,"6*1(#);)%(1"(-.0-4H

Mike Orren, Pegasus News<$H&#6+$")&'=#N2-#3,"4-#*200#'-,%9&'#3,5"

=.)(2"3-( $%)76)#-( -./#'( -.0-( '"-( <%"6'.-( -"(2)( 03(0#()-./!0*(76)3&"#("%(760#10%+( $%"2(3-0Y(,038(.)+8(,)A;)('"-(-./3(9)%3"#(-.0-(,0#-3(-./3(-./#'(-"('"(0,0+4

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T.)#(,)(.01(-.0-(3/-60&"#(,)(')#)%0**+(,"6*1(#"-(9"3-(0(#),(3-"%+(30+/#'(K!"O(,03(0!76/O)14(E#3-)018(,)( ,"6*1( 1"( 0#( 6910-)( -"( -.)( "%/'/#0*( 3-"%+4( S6-();)#(-.0-(,03#A-()#"6'.(/#(3"2)(!03)38(0#1(,)(,)%)(!"#3-0#-*+( ')n#'( %)76)3-3( -"( -0B)( 1",#( 3-"%/)34(T)A**(6910-)(/-4(S6-8(+"6(B#",8(+"6(1"#A-(!.0#')(-.)(#),38(+"6(1"#A-(-0B)(1",#(3"2)-./#'4(E-(.099)#)1v

Andrew Chavez, the109/Schieffer School of Journalism!2-,/$(6#%&79'9,"#-%$6H9")

s@;)%+( 3-"%+( 0-( -.)[hg( .03( 0( -0<( $"%( %);)0*/#'( 0#+(0#1(0**(!.0#')3("%(%);/3/"#3(201)(-"(-.)(3-"%+(3/#!)(/-(,03(i%3-(96<*/3.)14t

T)(.01(0(3-"%+(0<"6-(0(*0<+%/#-.(.)%)4(E-(.03(0(;)%+(spiritual  component, one of  the students had  inter‐;/),)1(0(,"20#(,."(.01(0(D.Z(/#(-.)(i)*18(,."($)*-(3.)(,03(2/376"-)14(K"(,)(201)(-.0-(!"%%)!&"#8(0#1(in  that  case we  linked  to  the  revision  that  showed ,.0-(,03(!"%%)!-)14

5#)("$(-.)(-./#'3(,)A%)(-0*B/#'(0<"6-(/3(.",(,)(!0#(20B)( <)O)%( 63)( "$( -.0-( 3+3-)24( E-A3( -""( "<3!6%)(

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S6-(,)A%)(#"-("6-(0#+(*0<"%(/#(/#!*61/#'(-./3("#(-.)(3/-)( %/'.-( #",(q( /-A3( 06-"20&!8( /-( %6#3( 3)02*)33*+(/#3/1)(Z%690*(#",4

Tom Warhover, Columbia Missourian<$H&#9-#$#6,/*&((,"

T)('0;)(0(!*033(0#(033/'#2)#-(,/-.(;0'6)(1/%)!&"#3(-"( !%)0-)( 3"2)-./#'( -.0-( <6/*13( )R!/-)2)#-8( ')-3(!/&P)#3( /#;"*;)1(,/-.(20B/#'( "6%( #),3( 3/-)( <)O)%4(N#1(-.)+(1);)*"9)1(-./3(9%"9"30*($"%(-.)(HK.",(J)(-.)( @%%"%3H( !"#-)3-( s,.)%)( %)01)%3( ,/#( 9%/P)3( $"%(36<2/n#'(-.)(2"3-()%%"%(%)9"%-3()0!.(2"#-.t4(

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=.)%)(,03(0(3*),("$(i;)("#("#)(3-"%+(/#(,./!.(,)(>63-(<*),();)%+(#02)8(&2)8(,/##/#'(&2)8(/-(,03(0(-%0!B(2))-("%(3"2)-./#'(q(>63-(0,$6*4(T./!.( /3(0*3"(-.)(</O)%3,))-( 9/**( .)%)4( E-A3( '%)0-( -.0-(,)A%)( !0-!./#'(0**( -.)3)(-./#'38(0#1( /-(36!B3(-.0-(,)A%)(!0-!./#'(0**(-.)3)(-./#'3v

=.)%)A3(0(;)%+(320**(02"6#-("$(";)%*09(<)-,))#(-."3)(,."(!"22)#-("#(3-"%/)3(0#1(-."3)(,."(0%)(3)#1/#'(/#(!"%%)!&"#34(K"(,)(!0#(-%0!B(0(#),(#/!.)("$(/#-)%0!&;/-+4

Page 45: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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CHAPTER 11

ETHICS POLICIES

Scott Lewis, Voice of San DiegoI%9Q&"#*,096?#6$"#H&&*#9-#60&$%

T)(i#/3.)1( "6%(,%/O)#( 9"*/!+( *03-( +)0%(q( /-A3( 3&**(-""(./11)#("#("6%(3/-)4(T)(1)!/1)1(,)(%)0**+(,0#-)1(0( $"%20*( 9"*/!+( "#( /-4( K"( ,)( .01( 0( $%))*0#!)%( *""B(-.%"6'.(,.0-(]DG(1")3(0#1("-.)%3(0#1(-%/)1(-"(!"2)(69(,/-.(3"2)-./#'(-.0-(201)(3)#3)($"%(0**("$(634(T)(.01(-.)(<"0%1(3/'#("Y("#(/-8(-.)+(*/B)1(/-4(K"(,)(96-(/-( /#( 0( #/!)( $"%20-( /#( DZX( 0#1( 9"3-)1( /-4( jC"6( !0#(1",#*"01(-.0-(0-(,,,4UQV0<4"%'W)-./!3k4((

T)( ,)%)( 9%"61( "$( -.0-4( N3( 0( #"#9%"i-8( ch[j!kj`k8(,)A%)( #"-( %)76/%)1( -"( 1/3!*"3)( 0**( "$( "6%( /#1/;/160*(1"#"%38(<6-(,)(0*3"(,0#-(-"4(E(03B)1(9)"9*)(0-(J/##)‐3"-0(D6<*/!(G01/"(,.0-(-.)/%(9"*/!+(,03("#(-./#'3(*/B)(0#"#+2"63(1"#"%3(q(-.0-A3(0(-"6'.("#)4(E-A3()760**+(-"6'.($"%(?.6!B(V),/3(0-(-.)(E#;)3&'0&;)(G)9"%&#'(T"%B3."9(-"(#0/*(1",#4((r)(9%)$)%3(-%0#390%)#!+4(5#(-.)("-.)%(.0#18(3"2)(</'(1"#"%3(1"#A-(,0#-(-"(')-(3"*/!/-)1(q(-.)+(1"#A-(,0#-(-"(<)(<"-.)%)14(N#1(EA2(#"-(,/**/#'(-"(-6%#(1",#(_h('%0#1($"%(3"2)-./#'(*/B)(-.0-4(K"(/-A3(0(-"6'.(76)3&"#4

David Boraks, Davidson NewsG'9")#*&%',"$0#123)/&"-

E( 1"#A-( .0;)( 0(,%/O)#( 9"*/!+4( E( 02( !0%%+/#'( 0%"6#1(,/-.(2)(2+(9)%3"#0*(!"1)("$()-./!3(-.0-(EA;)(1);)*‐"9)1(/#(_c(+)0%3(/#(-.)(<63/#)338(0#1(/-A3(9%)O+(26!.(,.0-(+"6A1()R9)!-4

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Tracy Record, West Seattle Blog:;*0$9"#3&69'9,"'#$'#/26+#$'#*,''9N0&

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Howard Owens, the BatavianF,#"&&3#B,%#$#5%9Q&"#)293&09"&

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-.)()-./!0*(!."/!)4(=.0-A3(%)0**+()33)#&0*($"%(1"/#'(0(>"<( */B)( -./3(,.)%)( +"6(1"#A-(.0;)( -.0-( )1/-"%(";)%(+"64( C"6( 1"#A-( .0;)( 0( #),3%""2( "$( 9)"9*)( ,.)%)(3"2)<"1+( 2/'.-( 9*0+( 1);/*A3( 01;"!0-)( 0#1( 30+\(3."6*1(,)(%)0**+(1"(-.0-^(T.)#(+"6A%)(p+/#'("#(+"6%(",#( /#(0( !"29)&&;)(<63/#)33()#;/%"#2)#-8( -%+/#'(-"(')-(3-6Y("6-(-.)%)8(/-A3(.0%1(0-(&2)38(;)%+(#)%;)Q,%0!B/#'8(;)%+(3-%)33$6*4

Steve Buttry, Journal Register Company:"6,2%$)&#9"-&%"$0#39'62''9,"

T)(*/B)(-.)()03+(%6*)3(-.0-(30+(5m8(,)(1"#A-(%6#(-."3)(#02)38("%(,)(%6#(-."3)(#02)3(0#1(*)-A3(*)-(-.)(!./93($0**( ,.)%)( -.)+( 20+4( S6-( 1"#A-( ,)(20B)( >61'2)#-(!0**3( );)%+( 10+( /#( 1)!/1/#'(,.0-( '")3( "#( -.)( ."2)(90')( "%( -.)( $%"#-( 90')^( T)( .0;)( -"( ,)/'.( -./#'38(,)A%)(;)%+(9%"61("$("6%(#),3(>61'2)#-4(K."6*1#A-(,)(.0;)(-.)(39/#)(-"(-0B)("#(3"2)()-./!0*(>61'2)#-3^

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"#( =,/O)%( +"6A**( <)( i%)1v(=.0-A3(0(!0%/!0-6%)("$(3"2)(of  the  ethics  policies  out -.)%)4( S6-( E( -./#B( -.0-( .0;‐/#'( 1/3!633/"#3( 0#1(20B/#'('""1(1)!/3/"#3( /3(2"%)( /2‐9"%-0#-( -.0#( '/;/#'( 9)"9*)(0(*/3-("$(1"3Q0#1Q1"#A-34

Donald Heider, Loyola School of Communications :-+96'#9'#$#*%,6&''

T)(1)i#/-)*+( !"2)( -"( /-( $%"2( -.)( ;/),( -.0-( )-./!3(/3( 0( 9%"!)33( q( /-A3( 2"%)( 76)3&"#3( -.0#( 0#3,)%34(J+()R9)%/)#!)(/#(#),3%""23(,038()-./!0*(1)!/3/"#3(were made when  lots of people were  involved and -.)%)( ,03( %"<63-( 1/3!633/"#4( @;)%+( 1)!/3/"#( /#( 0(-"6'.(3/-60&"#8(-.)%)A3(0*,0+3(0#"-.)%(3/1)8(0#"-.)%(9)%39)!&;)4(C"6A%)(-%+/#'(-"(20B)(-.)(<)3-(1)!/3/"#(+"6(!0#('/;)#(-.)(/#$"%20‐&"#( +"6( .0;)4( E#( 2+( ",#()R9)%/)#!)8( EA;)($"6#1(-.0-(decisions  were  made  that were  less  than  ethical,  or 9""%( 1)!/3/"#38( 0%)( "M)#(201)(<+("#)("%(-,"(9)"9*)(/#( /3"*0&"#4( 5M)#( 6#1)%(1)01*/#)(9%)336%)4(=.0-(%)0**+(!"#;/#!)1(2)8(,.)#(E('"-(/#(-.)(0!01)2+8(-.0-()-./!3( /3(2"%)("$(0(9%"!)334(E-A3(0*2"3-(0(3B/**(3)-(+"6(1);)*"94(N#1( /-(!"2)3($%"2(03B/#'('""1(76)3&"#38(-%+/#'(-"(i#1("6-(/#$"%20&"#8(0#1(-.)#(63/#'(3"2)('6/1)*/#)3(-"(.)*9(+"6(03(+"6(03B(-."3)(76)3&"#34

U"6%#0*/3-3( 0%)( '""1( 0-( 03B/#'( 76)3&"#38( <6-(,.)#(+"6A%)( /#( -.)( 2/11*)( "$( 0( 2)338( /-A3( $6##+( ,.0-()3!09)3( +"64( E#( #),3%""23( -.)%)( 0%)( 0**( 3"%-3( "$(9%)336%)34( T.)#( ,)( i#1( ,.0-( ,)( ,"6*1( !"#3/1)%(*)33(320%-(1)!/3/"#38(.)01Q3!%0-!./#'(1)!/3/"#38(<)‐/#'(201)8(/-A3(6360**+(,.)#(3"2)-./#'(-%6293('""1(3)#3)("%(-.)(0</*/-+(-"(-0*B(-.%"6'.(0(3/-60&"#4

As a nonprofit, 501(c)(3), we’re not

required to disclose all of our individual donors, but we also

want to. On the other hand, some big donors don’t want to get solicited — they

don’t want to be bothered. And I’m not willing to turn down 20 grand for

something like that.

—Scott Lewis

When you’re flying on your own in a competitive business environment, trying to get stuff out there, it’s hard at times, very nerve-wracking, very stressful.

—Howard Owens

You don’t change the news, you

don’t take down something. It

happened!

—Mike Orren

Page 47: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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GLENN BURKINS Z69-?/&-%,U6,/L*)##(S6%B/#3(/3(-.)()1/-"%(0#1(96<*/3.)%("$(y!/-+2)-%"4!"2(0#1(y!/-+S%/1)4!"28(-.)("#‐*/#)(#),3(3/-)(0#1(!"290#/"#(<%/10*(3/-)(1)3/'#)1($"%(N$%/!0#QN2)%/!0#3(/#(?.0%*"O)8(]4?4(r)(3)**3(0138(39"#3"%3./93(0#1(<63/#)33(*/3&#'3(-"(3699"%-(-.)(3/-)38()29.03/P/#'(0(3-%"#'(!"##)!&"#(-"(-.)(!"226#/-+4(S)$"%)(*06#!./#'(y!/-+2)-%"4!"2(/#(_hhf8(S6%B/#3(,03(-.)(1)96-+(20#0'/#'()1/-"%(0-(=.)(?.0%*"O)(5<3)%;)%4(r)(0*3"(,"%B)1(03(0(%)9"%-)%($"%(=.)(T0**(K-%))-(U"6%#0*8(=.)(D./*01)*9./0(E#76/%)%(0#1(K-4(D)-)%3<6%'(=/2)34((r)(.03(3)%;)1(03(0#(N$%/!0(!"%%)39"#1)#-8(<63/#)33(%)9"%-)%(0#1(T./-)(r"63)(!"%%)39"#1)#-4(

DAVID BORAKS Davidson News

Z0;/1(S"%0B3(/3($"6#1)%(0#1()1/-"%("$(Z0;/13"#]),34#)-(/#(Z0;/13"#8(]4?48(,./!.(*06#!.)1(/#(_hhd8(0#1(%)!)#-*+()R90#1)1(-"(/#!*61)(?"%#)*/63]),34#)-(!";)%/#'(0(#)0%<+(-",#4(r)(0*3"(/3(0(90%-Q&2)(0##"6#!)%(0#1(%)9"%-)%($"%(96<*/!(%01/"(3-0&"#(TXN@QXJ(/#(?.0%*"O)4(X%"2(_hh[(-"(_hhc8(.)(!";)%)1(-.)(-"9(b4K4(<0#B3($"%(-.)(10/*+(N2)%/!0#(S0#B)%(/#(]),(C"%B4( E#(_hhh8(.)(,03(0(3)#/"%(!"%%)39"#1)#-($"%(-.)("#*/#)(#),3(3)%;/!)(V"!0*S63/#)334!"24(N-( =.)(?.0%*"O)(5<3)%;)%( $%"2([gg`( -"( _hhh8( ./3( 16&)3( /#!*61)1( -)!.( !"*62#/3-8(<63/#)33(,%/-)%(0#1(033/3-0#-($)0-6%)3()1/-"%4(r)(.03(0*3"(,"%B)1(0-(=.)(r0%x"%1(j?"##4k(?"6%0#-(0#1(=.)(?./#0(]),3(/#(=0/9)/l(@1/-"%Q/#Q!./)$("$(=.)(?02<%/1')(jJ0334k(?.%"#/!*)8(0#1(=.)(T0-)%<6%+(j?"##4k(G)96<*/!0#4(

CONTRIBUTORS

PAUL BASS F&5#M$7&"#V"3&*&"3&"-#D06*(S033( /3(-.)()1/-"%("$(]),(r0;)#(E#1)9)#1)#-8(0(!"226#/-+Q1%/;)#("#*/#)(#),3909)%(-.0-(96<*/3.)3(i;)(10+3(0(,))B( $"%(]),(r0;)#8(?"##48( -.0-(.)( *06#!.)1( /#(_hhc4(r)(0*3"(3)%;)3(03(-.)()R)!6&;)(1/%)!-"%("$(-.)(5#*/#)(U"6%#0*/32(D%">)!-8(,./!.(9%"2"-)3(<63/#)33(2"1)*3($"%(#"-Q$"%Q9%"i-(.+9)%*"!0*(>"6%#0*/324((5UD(0*3"(3)%;)3(03(i3!0*(0')#-($"%(0(#62<)%("$( #"#9%"i-( #),3( 3-0%-693( 0#1( .03( *06#!.)1( -.)( o0**)+( E#1)9)#1)#-( K)#&#)*( -"( !";)%( 0(#)0%<+(3)%/)3("$(-",#34((D%/"%(-"(*06#!./#'(]),(r0;)#(E#1)9)#1)#-8(S033(,03(0#(/#;)3&'0&;)(%)9"%-)%(0#1()1/-"%($"%(-.)(]),(r0;)#(N1;"!0-)($"%([c(+)0%34

STEVE BUTTRY [,2%"$0#T&)9'-&%#D,/*$"?K-);)(S6O%+( *)013( !"226#/-+()#'0')2)#-( $"%( -.)( U"6%#0*(G)'/3-)%(?"290#+(0#1( /3( -.)($"%2)%( 1/%)!-"%( "$( !"226#/-+( )#'0')2)#-( 0-( =SZ4!"28( 0( .+9)%*"!0*( #),3( 3/-)( $"%( -.)(T03./#'-"#8(Z4?4(0%)08(,./!.(*06#!.)1(/#(_h[h4(r/3()R9)%/)#!)(/#(#),3(390#3(2"%)(-.0#(ah(+)0%38(,/-.(9"3/&"#3(0-(-.)(Z)3(J"/#)3(G)'/3-)%8(m0#303(?/-+(K-0%(0#1(=/2)3(0#1(J/#"-(Z0/*+( ]),34( S)$"%)(2";/#'( -"(T03./#'-"#8( S6O%+( ,"%B)1( $"%( L0P)O)( ?"226#/!0&"#3(03( -.)( )1/-"%( "$( =.)(L0P)O)( /#( ?)10%( G09/138( E",04( r)( .03( 0*3"( -%0/#)1( >"6%#0*/3-3( 0#1(#),3909)%( )R)!6&;)3( 0%"6#1( -.)(,"%*1( 0#1( %)3)0%!.)1( >"6%#0*/3&!( /##";0&"#3( $"%( -.)(N2)%/!0#(D%)33(E#3&-6-)4

ANDREW CHAVEZ -+&\]^#$"3#.6+9&E&%#.6+,,0#,B#[,2%"$09'/N#1%),(?.0;)P( /3( -.)(1/%)!-"%("$(1/'/-0*(2)1/0( $"%( -.)(K!./)Y)%( K!.""*("$( U"6%#0*/32(0-(=)R03(?.%/3&0#(b#/;)%3/-+(/#(X"%-(T"%-.4((r)(";)%3))3(-.)[hg8(0(*"!0*(#),3(3/-)(-.0-(!";)%3(-.)(ed[hg(uED(!"1)8(0#1(01;/3)3(-.)(3!.""*A3(1/'/-0*("9)%0&"#34(r)(0*3"(01;/3)3(=?b(`dh8(0( 3-61)#-( #),3( ,)<3/-)( "9)%0-)1( <+( K!./)Y)%( K!.""*( 3-61)#-34( S)$"%)( !"2/#'( -"( =?b8(?.0;)P(,"%B)1(0-(-.)(X"%-(T"%-.(K-0%Q=)*)'%02(03(0(90%-Q&2)(#/'.-(9"*/!)(%)9"%-)%4(

Page 48: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

ad

SCOTT LEWIS S,96&#,B#.$"#89&),K!"O(V),/3(/3(?@5("$(;"/!)"$30#1/)'"4"%'8("#)("$(-.)()0%*/)3-(#"#Q9%"i-(/#;)3&'0&;)(#),3(3/-)38(,./!.( *06#!.)1( /#( _hhc4( ( E#( 011/&"#( -"(.)01/#'( -.)(,)<3/-)A3( <63/#)338( $6#1%0/3/#'(0#1(20%B)&#'(3-%0-)'/)38(V),/3(0*3"(<*"'3("#(*"!0*(9"*/&!3(/#(-.)(K0#(Z/)'"(0%)04(r)(3-0%-)1(!";)%/#'(-.)(9"*/&!0*(<)0-($"%(;"/!)"$30#1/)'"4"%'(/#(_hhc(0#1(,03(0,0%1)1(<)3-(!"*62#(/#(K0#(Z/)'"(<+(<"-.(-.)(K0#(Z/)'"(D%)33(?*6<(0#1(K0#(Z/)'"(K"!/)-+("$(D%"$)33/"#0*(U"6%#0*/3-3(/#(_hhe4(r/3(9%);/"63*+(,"%B)1(0-(-.)(K0*-(V0B)(?/-+(T))B*+(0#1(K0#(Z/)'"(Z0/*+(=%0#3!%/9-4

HOWARD OWENS The Batavianr",0%1(5,)#3(/3(96<*/3.)%("$(=.)(S0-0;/0#8(0(*"!0*("#*/#)Q"#*+(#),3(3/-)($"%(S0-0;/0(0#1(L)#)3))(?"6#-+(/#(]),(C"%B4(r)(.03(,"%B)1(03(-.)(1/%)!-"%("$(1/'/-0*(96<*/3./#'($"%(L0-)‐r"63)(J)1/0(0#1(3)%;)1(03(-.)(oD("$(E#-)%0!&;)($"%(-.)(S0B)%3i)*1(?0*/$"%#/0#4(5,)#3(.03(<))#(/#(-.)(#),3(/#163-%+($"%(2"%)(-.0#(_h(+)0%34( (T.)#(.)(,03(1/%)!-"%("$(#),(2)1/0($"%(=.)(o)#-6%0(?"6#-+(K-0%8(-.)("%'0#/P0&"#(,"#(-.)(5#*/#)(]),3(N33"!/0&"#A3(L)#)%0*(@R!)**)#!)(N,0%1(/#(_hha4

MIKE ORREN W&)$'2'#F&5'#J/B)(5%%)#( $"6#1)1( D)'0363( ]),38( 0#( "#*/#)( !"226#/-+( #),3( 3/-)( $"%( -.)( Z0**03QX"%-(T"%-.(0%)08(/#(_hhc4((r)(0*3"()3-0<*/3.)1(D0#V"!0*(J)1/08(,./!.(3)%;)3(03(96<*/3.)%("$(0(#62<)%("$(0:*/0-)(3/-)34( (=.)3)(3/-)3(,"#(-.)(m0&)(N,0%1($"%(<)3-(#),3(,)<3/-)(0#1(0#(@D9+(0,0%1($"%(<)3-()#-)%-0/#2)#-(,)<3/-)( /#(_hhf4(5%%)#(.03(,"%B)1(03(0(96<*/3.)%("$(N2)%/!0#( V0,+)%(J)1/0A3( =)R03( V0,+)%( 0#1( N33"!/0-)( D6<*/3.)%( "$( Z(J0'0P/#)4( r)( *)M(D)'0363(]),3(3."%-*+(0M)%(<)/#'(/#-)%;/),)1($"%(-./3(9%">)!-(-"(!"#36*-($"%(3)*)!-(2)1/0(!"290#/)38(%)-0/*)%3(0#1(#"#9%"i-34

LANCE KNOBEL BerkeleysideV0#!)(m#"<)*(/3(!"Q$"6#1)%("$(S)%B)*)+3/1)4!"28(0(*"!0*(#),3(3/-)($"%(S)%B)*)+8(?0*/$4(r)(0*3"(,"%B3(03(0(3-%0-)'+(01;/3"%8(,.)%)(26!.("$(./3(,"%B(!"#!)#-%0-)3("#(-.)(/#-)%3)!&"#("$(<63/#)338(')"9"*/&!3(0#1(-)!.#"*"'+4(

ANDREW HUFF _$*&%'#A0,6HN#1%),(r6Y(/3(-.)()1/-"%(0#1(96<*/3.)%("$(L09)%3(S*"!B8(0#(0,0%1Q,/##/#'(?./!0'"Q!)#-%/!(#),3(0#1();)#-3(,)<P/#)(.)(!"Q$"6#1)1( /#(_hh`4(r)(."*13(0( >"6%#0*/32(1)'%))( $%"2(5./"(K-0-)(b#/;)%3/-+(0#1(0(!)%&i!0-)(/#(2)1/!0*(,%/&#'(0#1()1/&#'($%"2(-.)(b#/;)%3/-+("$(?./!0'"8(0#1(/3(0#(01>6#!-(/#3-%6!-"%(/#(-.)(>"6%#0*/32(1)90%-2)#-(0-(V"+"*0(b#/;)%3/-+(?./!0'"4

DONALD HEIDER #O,?,0$#.6+,,0#,B#D,//2"96$(,"Z"#(r)/1)%(/3(-.)(X"6#1/#'(Z)0#(0#1(D%"$)33"%(0-(-.)(K!.""*("$(?"226#/!0&"#(0-(V"+"*0(b#/;)%3/-+(?./!0'"4((r)(9%);/"63*+(3)%;)1(03(N33"!/0-)(Z)0#(0-(-.)(b#/;)%3/-+("$(J0%+*0#1(0#1( 3)%;)1(03(L%0160-)(N1;/3"%( 0#1(r)01("$(S%"01!03-( U"6%#0*/32(,./*)("#( -.)( $0!6*-+(0-( -.)(b#/;)%3/-+( "$( =)R03( 0-(N63&#4( (r)( 0*3"( 3)%;)1("#( -.)( $0!6*-+( 0-( -.)(b#/;)%3/-+( "$(?"*"%01"(0-(S"6*1)%(0#1(-.)(b#/;)%3/-+("$(J/33/33/99/4( (S)$"%)(-.0-(r)/1)%(,"%B)1($"%([h(+)0%3(03(0(9."-"'%09.)%8(%)9"%-)%8(9%"16!)%(0#1(20#0')%(/#(-)*);/3/"#(#),34((r)/1)%(.03(06-."%)1(0#1()1/-)1($"6%(<""B3(0#1(%)!)/;)1(i;)(@22+(0,0%138(0(%)'/"#0*(@1,0%1(G4(J6%‐%",8(0#1(0(=)##)33))(N33"!/0-)1(D%)33(N,0%14(

LIZ GEORGE BaristanetV/P( L)"%')( /3( !"Q",#)%( "$( S0%/3-0#)-4!"28( 0( .+9)%*"!0*( <*"''/#'( 0#1( !/&P)#( >"6%#0*/32(,)<3/-)(<03)1(/#(J"#-!*0/%8(]4U4(K.)(,"%B3(03(0(,%/-)%(0#1()1/-"%(0#1(.)*93(<%"01)#(S0%/3-0‐#)-A3(%)01)%(<03)8(,./!.(!6%%)#-*+(%)0!.)3(011/&"#0*(-",#3(/#(@33)R(?"6#-+4(L)"%')(0*3"(!"#-%/<6-)3(-"(39)!/0*-+(20'0P/#)3(0#1(-.)(]),(C"%B(Z0/*+(]),34(K.)(39)#-(-.)(<)'/##/#'("$(.)%(>"6%#0*/32(!0%))%(03(0#()1/-"%(0-(T)/'.-(T0-!.)%3(J0'0P/#)(0#1(.03(,%/O)#(0<"6-(.+9)%*"!0*(>"6%#0*/32($"%(]/)20#(G)9"%-3(0#1(D%)33=./#B4(

Page 49: 01+231&)*$&.$4&5)*06%&’(&7’6+#&8’93+#0%:&4+%&9$;’9)$, · “the rise of a new wave of independent local news websites has seeded journalism’s ethical minefield with a variety

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KAT POWERS  Wicked Local

r0;/#'( $0/*)1( 0-( ,0/-%)33/#'8( 9"*/&!3( 0#1( .)01.6#&#'8( m0-( D",)%3( $"6#1( .)%( !0**/#'( /#(>"6%#0*/328( 6*&20-)*+( <)!"2/#'( -.)( 3"2),.0-( !0#-0#B)%"63( )1/-"%( "$( -.)( K"2)%;/**)(U"6%#0*($"%(0*2"3-(0(1)!01)4(]",(3.)A3("#)("$(-.)(20#0'/#'()1/-"%3(0-(T/!B)1V"!0*4!"28(0(36<3/1/0%+("$(L0-)r"63)(J)1/04

ANDREW PERGAM  J‐Lab

N#1%),(D)%'028(0($"%2)%(<%"01!03-(>"6%#0*/3-(0#1(20#0'/#'()1/-"%8(/3(-.)(@1/-"%/0*(Z/%)!‐-"%("$(UQV0<4( E#(-./3(%"*)8(.)(,"%B3(,/-.(UQV0<('%0#-))3(0#1(";)%3))3(-.)(!%)0&"#("$(#),(*)0%#/#'(-""*3($"%(9%"$)33/"#0*(0#1(!/&P)#(>"6%#0*/3-34((J"3-(%)!)#-*+8(.)(*)1(-.)(3-%0-)'/!('%",-.(0#1()1/-"%/0*("9)%0&"#3("$(]S??"##)!&!6-4!"24((N#1+()0%#)1(0(203-)%A3(1)'%))($%"2( ?"*62</0( b#/;)%3/-+A3( L%0160-)( K!.""*( "$( U"6%#0*/32( 0#1( 3)%;)3( "#( -.)( 3!.""*A3(0*62#/(<"0%14

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TOM WARHOVER Columbia Missourian/Missouri School of Journalism 

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View online and order hard copies at: www.J-Lab.org/ethics

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