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Hi Folks,
Outlast is heading into the New Year with a full head of steam. Thanks to our focused and dedicated partners we believe 2012 will be a year of substantial opportunity and growth. We just wrapped up a couple of encouraging tradeshows and we are very pleased with the level of interest in our products. We expect important product launches this year that will help bring the benefits of Outlast® materials to many more consumers around the world.
A few examples in early 2012 include product launches at retail by Royal Bermuda with socks, Spenco with insoles and Airblaster with outdoor apparel. We appreciate the enthusiasm of these new partners as they launch into product categories that bring Outlast back to its roots. We look forward to long-term relationships with these new partners and bringing the benefits of Outlast® technology to their respective markets.
Outlast has also placed a critical focus on enhancing partner and sales support by expanding the options for testing, POS, and training. We have updated our marketing materials to offer a more clear and refined explanation of Outlast® technology and its benefits. The purpose of the new THG AreaView testing is to demonstrate the benefits of Outlast® materials in a novel and clear manner. Please read our Technology and Marketing News sections for more on these key efforts.
Finally, if you will be attending any of the shows listed in the Upcoming Events section, I encourage you to reach out to schedule a time to meet with some of our representatives that will be attending. As always, a special thanks to our valued partners and everyone involved in Outlast and its achievements.
Regards,
Greg Roda CEO Outlast Technologies, Inc.
Winter 2012 Newsletter
01 | Greetings
A letter from CEO Greg Roda
Outlast® Socks by Royal Bermuda Hit Shelves Around the World Outlast and Royal Bermuda have launched Outlast® casual socks for men in a partnership that will bring the Outlast® brand to consumers around the world. As a proactive moisture management solution, Outlast® technology manages heat to prevent overheating. By controlling moisture before it begins, Outlast® materials allow the environment in the foot to stay drier and reduce perspiration by up to 44 percent for increased comfort. These socks boast a full rib cuff, spandex throughout for best fit and to stay up, a reinforced heel and toe to ensure long lasting abrasion resistance, a flat toe seam and a 90° angle, fully fashioned heel for a superior fit. The Outlast® Casual 4PK socks are available at Costco Wholesale.
Product Spotlight
Vans’ Pro-tec and VonZipper Team up for Premium Snowboard Helmet with Outlast® Technology Vans’ Pro-tec and VonZipper have teamed up to produce a progressive new snowboard helmet and goggle design that combines premium fit and style with Outlast® technology. Vans Snow’s top of the line Vigilante helmet features a removable, washable one-piece interior with Outlast® materials to prevent overheating and reduce perspiration so that riders feel comfortable all day. The Vigilante helmet was re-designed around VonZipper’s Feenom goggle to deliver superior ventilation with 15 passive vents and two front goggle vents, along with adjustable and removable vent plugs to regulate airflow in and out of the helmet. The innovative Vigilante will retail for $149.99.
For more information, visit: http://pro-tec.net/vigilante-snow-helmet.php
02 | Partner News
Outlast Introduces New Partnership with Spenco Medical Corporation Outlast North America has partnered with licensee Spenco Medical Corporation for its new PolySorb® FLOW™ Warm Insole with Outlast® technology. Spenco Medical is a footcare and footwear manufacturer, and its PolySorb® FLOW™ Warm Insole features foot-warming technologies designed to provide protection against cold weather without overheating the foot. The insole uses an ultra-thin foil layer to initially capture natural body heat, while Outlast® phase change materials stabilize temperature by proactively absorbing, storing and releasing heat as needed, thus reducing moisture. They are ideal for walkers, runners and joggers seeking additional performance, comfort and support in an environment that is “just right.” The PolySorb® FLOW™ Warm retails for $34.99 and is available in both men’s and women’s sizes.
To view, purchase or learn more about the PolySorb® FLOW™ Warm Insole with Outlast® technology, visit: www.spenco.com
Base Layers Get a Facelift with Airblaster’s Flannel
Airblaster, a snowboarding and clothing producer, has partnered with Outlast to introduce a performance flannel shirt for the 2012-2013 snowboard season. The Outlast® flannel was designed by snowboarders for snowboarders, giving base layers a unique and stylish facelift for riders next season. The flannel, made of a proprietary blend of materials, will retail for $79.99 and will be available for men.
For more information on Airblaster, visit: www.myairblaster.com
Technology
Outlast Europe Proves the Outlast® Difference Lies in the Microclimate Outlast Europe is using a new test method to visualize a balanced microclimate, further demonstrating the functionality and performance of Outlast® materials in bedding. For the first time, a new measuring system, THG AreaView, makes it possible to see how the Outlast® difference relates to heat and moisture. THG AreaView shows the development of temperature and humidity between a human and an object, such as a duvet cover.
The new test method is another way of demonstrating the key benefits Outlast® phase change materials offer in bedding: managing temperature and humidity for optimal sleep. Studies show that optimizing the temperature in a sleep environment leads to deeper, longer sleep. Tests using THG AreaView prove that Outlast® materials can reduce moisture significantly during the phase when you fall asleep. Furthermore, this new measuring system now makes it possible for Outlast to build minute data sensors directly inside the microclimate to measure the air between the skin and the bedding.
To read more about THA AreaView, visit: http://www.outlast.com/en/media-center/press-releases/
For additional data regarding findings from this testing method, please contact Barbara Fendt at: [email protected]
03 | Marketing News
New Outlast Marketing MaterialsOutlast North America has revamped its marketing materials. New and current licensees will receive the updated marketing kits to help them better promote their products with Outlast® technology. The updated marketing materials include the “Official Partner Program” booklet, which showcases all of the Outlast® collateral available, from jump drives, demo mitts and mint cards, to lip balm, display cubes and the astronaut suit; the “Committed to Comfort” marketing kit explains the benefits of Outlast® technology and provides information on commonly asked questions; and the “Hangtags and Labels” booklet displays the various Outlast® tags available for products.
For additional details, partners can visit: http://www.outlast.com/en/partner-support/
Outlast Awards 2011 Top 25 Outlast® Quiz Takers Outlast has rewarded 25 recipients from around the world for their participation in the Outlast® training quiz at www.outlast.com/training during 2011. Simona S. of Germany received the grand prize of a body flying experience in a modern, freefall simulator. The second place winner was Judie H. of Wisconsin/North America who received Outlast® bedding; third place winner was Ian F. from the UK who received a lunar deed for an acre of property on the moon. The additional winners were sent Outlast® vests or an engraved mug. Congrats to all of our winners.
Visit: http://www.outlast.com/en/training/online-training/ for your chance to win prizes in 2012!
Get on Board with Social MediaThe Outlast Facebook and Twitter pages are growing and you can be a part of it. To cross-promote our partners we showcase different products, features and benefits each month on our social media channels. Current and upcoming campaigns focus on bedding (February) and motorcycle riding (March). Check us out, like us, follow us and engage with us at facebook.com/OutlastTech and twitter.com/OutlastTech. If you’d like your brand or product to be a part of one of our upcoming social media campaigns throughout the year, please reach out to Heather Manuel at [email protected]
NE Materials ShowMarch 7-8, 2012Danvers, MAFor more information, please visit www.americanevents.com/
NW Materials ShowMarch 14-15, 2012Portland, OregonFor more information, please visit www.americanevents.com/
MedtradeApril 10-12, 2012Las Vegas, NV, United States
For more information, please visit www.medtrade.com/medtrade-spring/
04 | Upcoming Exhibits and Trade Shows
Follow us on Twitter, Facebook and YouTube!
Twitter.com/OutlastTech
Facebook.com/OutlastTech
YouTube.com/OutlastTech
Or contact us anytime:
The Americas: [email protected]
Europe: [email protected]
Asia: [email protected]
outlast.com
© Outlast Technologies. All rights reserved and other disclaimer information. Certified Space TechnologyTM is a trademark of the Space Foundation, an initiative of the aerospace industry and NASA. Patented Outlast® Phase Change Technology is recognized by NASA as Certified Space TechnologyTM.
