0048480 Colour Futures 2008

COLOURFUTURESInternational Colour Trends

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The ICI roundel, Colour Palette,Master Palette,ColourFutures™and thedistinctive three-leaf colour spectrumsymbol are trademarks of ICI.©Copyright and Database right ICI 2003.

We have reproduced paint colours as faithfully as print will allow.However, the shape, size and lighting of a surface can influence the appearance of the final colour.

ICI PaintsInternational Marketing Department Wexham Road, SloughBerkshire, SL2 5DS, United Kingdom Tel +44 (0)1753550 000

This ColourFutures™reference manual is and remains the property of Imperial Chemical Industries PLC and is loaned on condition that it is used solely to specifyproducts manufactured and/or supplied by ICI and its affiliates and on condition that it shall be returned to Imperial Chemical Industries PLC on demand.

www.icipaints.com

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COLOURTHEMESThese five key lifestyle themes have been submitted by the ColourFutures™teamfor 2008:

COLOUR FAMILIESColourFutures™displays a palette of 75colours for 2008. All are from the ICI Paints Global ColourSystem with a unique notation number. These colours are divided into eight families:

COLOUROFTHEYEAR2008

WELCOME

INTERNATIONALCOLOUR TRENDS

TREND MOVEMENTS

COLOUR FAMILIES ANDTHEMES EXPLAINED

COLOUR FUTURES™ TEAM

GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

COLOUR OF THE YEAR2008

COLOUR TRANSITIONS

REDS

ORANGES

YELLOWS

WARM NEUTRALS

GREENS

BLUES

VIOLETS

COOL NEUTRALS

THE SCIENCE BEHIND COLOUR

COLOUR INDEX 2008

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OVERVIEWTheColourFutures™team introduces you to forecasted colour trends for 2008

REFERENCEAn understanding of the science behind colour and useful colour reference details for the 2008 palette

CONTENTS

02 INTERNATIONALCOLOUR TRENDS


The ColourFutures™team draws on a varietyof sources: from research groups, colourmarketing and trade and retail exhibitions, to design influences from the worlds of fashion, technology, architecture, music, nature and popular culture. This results in acontemporary colour palette which is driven by society’s changing moods and interests.

Trends can emerge out of every possible cornerof society. Some can emerge rapidly;others evolve over several years– or even decades. Some may be slow in evolving andthen a sudden major influence can either speed them up or slow them down.

INTERNATIONAL COLOURTRENDS

2004

TREND MOVEMENTS


2005 2006 2007 2008

Over the past five years we have seen a significant shift in the colours that reflect the prevailingmood of the times or essence of the year (see above).

The soothing turquoise of 2004 summed up our need for a rebalancing between mind and body as encapsulated by the theme ‘spa spirit’. In 2005 this became a more life enhancingorange symbolising vitality, optimism and mental wellbeing.

2006 featured a restorative and authentic yellow green with a strong ecological, natural bias,whereas the masculine pink of 2007 heralded a new move in the direction of contemporarydesign, architecture and urbanism.

The yellow of 2008 has elements of all the previous four years – respect for the past andoptimism for the future; the balance of mind, body and spirit; urban living and communication.

MAINSTREAM

IMPA

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TRENDFASHION

HYPETo clarify what a trend is, it is helpful to look at the difference between a hype, a fashion and a trend (see opposite). A hype is something that emerges suddenly,takes a group of people by storm – and then dissipatesrapidly. Hypes are generally born unconsciously and comefrom some inner drive to be accepted by one’s peers, tobelong. A fashion is more current and is usually followedconsciously– through clothes, toys, food and certainaspects of lifestyle. Trends, on the other hand, are drifts,inclinations and movements in a prevailing direction.

The ColourFutures™team predicts colour in two ways – Colour Families and key Lifestyle Themes.

The Colour Families are a collection of colours that fit into the same hue, for example a collection of reds. The ColourFutures™ team predicts colours for 8 hues – reds, oranges, yellows,warm neutrals, greens, blues,violets and cool neutrals.

The Colour Families form the building blocks of the key Lifestyle Themes. ATheme is a colourcollection that draws on colours from several of the Families that work together to reflect trends in style. The ColourFutures™ team predicts 5key themes for2008.

COLOUR FAMILIESANDTHEMESEXPLAINED



Helen MullettEx Retail Marketing Director,ICIStores, Canada

Background: 22years’experience in the manufacturing/retail sectors of theCanadian home decoration industry.Member of The Colour Marketing Group.

Education: College certificates in marketing, advertising and colour theory at Ryerson Polytechnical Institute.

Specialisms: Design and colour of fabrics,wallcoverings and accessories.

Nicki BartonHead of Colour and Communication,ICI Paints, International

Background: 5 years’marketing experience forDulux UK, 6 years in a global role workingacross the ICI Paints portfolio around the world.Chairperson of Colour FuturesTM since 2003.

Education: BSc from University College, Cardiff.

Specialisms: Colour trends, systems andcollateral, brand communication and media.

The ColourFutures™team is a group of international colour consultants, bothinternal and external, to ICI Paints. They are the recognised experts within ourorganisation,responsible for watching and scanning a wide range ofindustries and environments in order to plan and forecast colour trends.

The ColourFutures™team formally meets once a year to exchange colour news,experiences and views, followed by intensive discussionsregarding the direction of colour.

Work culminates in comprehensive collections and concepts illustrating their selections – it is published one year ahead in ColourFutures.™

COLOUR FUTURESTM

TEAM

Catherine FilocheConsultant to ICIPaints, France

Background: Design work forcompanies including Reed Exhibitions,Ineos Acrylics, Jacob Delafon, Sorem,Egger and Ballauff. Founded own designoffice in Montmartre, Paris, in1997.

Education: Ecole Supérieure d’ArtsAppliqués Duperré, Paris.

Specialisms: Textiles, floor andwallcoverings.

Krim DanzingerSenior Colour Consultant,ICI Paints, USA

Background:12 years in the Colour/Designof Wallcovering, 7years with ICI Paints as Colour Consultant. Member of ColourMarketing Group, and member ofAmerican Society of Interior Designers.

Education: BFA Graphics and AppliedDesign, Miami University.

Specialisms: Colour and design trends,faux finishes and mural painting.

Jenni LittleConsultant to ICI Paints, Europe

Background: MD of Jenni Little Associatesdesign consultancy with33 years’experience,including24 with ICI Paints. Partner in Little + Collins, which designs and produces hand-made rugs. Founder member andChairperson of The Colour Group in the UK.

Education: Graduate of Manchester College of Art and Design– BATextiles.

Specialisms: Furnishings, floorcoverings and bed linens.

Latika KhoslaConsultant to ICIPaints, India

Background: Design Director ofFreedomTree Design, a colour and trendstudio based in India. Chairholder withthe Colour Marketing Group and theIndia director for the PPFCC.

Education: Alumni of the NationalInstitute of Design, Ahmedabad, India.

Specialisms: Design and colourstrategies for manufactured productsand retail collections.

Barbara RichardsonDirector, Colour Marketing, ICIPaints, USA

Background: 21years as Colour Consultant, 5 years as Colour Design Studio Manager.Chairholder in The Colour Marketing Group;member of American Society of Interior Designers.

Education: Graduate in Commercial and Fine Art from Cooper School of Art; Interior Design Certificate from the New York School of Interior Design.

Specialisms: Colour and design trends,merchandising colour, colour restoration.

Fernanda FigueiredoColour Marketing Manager, ICI Paints, Brazil

Background: 5 years’experience in decorative paint in Brazil andinternational roles. Leads the colourmarketing strategy and initiatives.

Education: Graduate from CatholicUniversity in Brazil and Masterof BusinessAdministration from United BusinessInstitute in Brussels.

Specialisms: Colour communication,consumer behaviours on colour.

75 colours have been used to form what the ColourFutures™ teamconsidersto be the five main lifestyle trends for 2008. The colour ofthe year appears in more than one theme.

GROWING RESPECT

THEMES

EXPLORER

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50YR10/151

30YR 14/36540YY 77/242

40YY 64/165 43YY 81/051 90YR 25/323

10GY40/296 50GY18/178

20YY 53/423

40YY 34/446

50BG 44/09470YY 73/288 70YY 59/485

GROWING RESPECT

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NURTURINGSUSTAINABLEBOTANICALSUPPORTIVENATURALRESPONSIBLE


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Water is, and always has been, both a necessity and a fascination

for mankind. It speaks to our collective imagination in practical, spiritual

and symbolic terms. This theme is inspired by the molecular aspects of

water in terms of its movement, colour and reflectivity and its ability

to carve out organic forms of great sculptural complexity and beauty.

Fluidity, liquidity, translucency and reflection are qualities and

characteristics that fascinate designers and creators alike.

A futuristic vision of form and material can be created that resists

nostalgia – here form and function are welded together in

both reality and the imagination via an array of new synthetic

materials and computer-aided design programmes.

The ‘water cube’ of the Beijing Olympic swimming pool is

the most significant image that we will see in 2008.

A revolution from the heart of nature is taking place in the

form of environmentally conscious design, sustainable

architecture and bio-engineering – the natural harmonics

and the lush, symbiotic bio-diversity of the seabed is

being brought to urban living. Spiritually water is the great

healer, cleanser and purifier.

Innovative furniture, lighting and interior design projects

are inspired by water in order to create new concepts

of fluid form, molecular structure and functional translucence.

Likewise sea creatures such as jellyfish, sea anemones and

living corals are the inspiration for creative product

developments in glass, lighting, textiles and plastics – the

undulating, organic form is of paramount importance,as is the

idea of stretched membranes and calcinated growth.

The palette is composed of an array of aqueous pales and

mid-tones contrasted by subtle, dappled deeps and touches of

light reflecting clarity. These shades are both ultra contemporary

and timeless – a layering of tones and hues that allow

our imagination to swim free.

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50BG 12/21950BG 32/114

30YY 71/073 90YY 67/117 70GY 63/098

70BG 70/113 90BG 38/185

90GG 73/062 10BB 83/014 10BG 54/199

10BB 07/150 90BG 72/063

80YR 65/185 99YR 82/029 30BB 18/190

30YY 72/018

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fluid

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complex

contemporary

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www.koziolpsheres.com www.surfacetiles.com


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This theme is inspired by the Modernist movement of the last century andBauhaus in particular. In both design and architecture, simplicity of form wasmarried to practical but aesthetically pleasing functionality – no division existedbetween art and design. Much contemporary design overwhelmingly embracesboth the spirit and the philosophy of Modernism and its abstract architectural idiom.

Artists such as Albers, Scully and Mondrian inspire this more cerebral andstructured approach to interior design and architecture. While minimalist inconcept it is, however, a far cry from the staged Zen-like images of the recentpast. Here the subtle interplay of tone and hue allow for this minimal concept tobe softened without having to compromise on its principles of simplicity, linearityand spatial flow.

The mood is one for serious design aficionados – sleek, chic and cool. The look isvery urban in feel, whether created via contemporary architectural projects orthe reoccupation of the disused industrial zones of our cities. Residential spacesare being crafted from old industrial landscapes in order to create ever morechallenging and exciting spaces for living and for working artistic communities.

The graphic and linear character of much modern furniture is well-suited to thisslightly masculine and tailored image – this is enhanced by the use of colourblocking. Colour is used to express and define, to blur the edges of spatialdelineation and to play games with our perception.

The palette is introspective and restrained, sophisticated and expressive, butnever cold. Warm dusty greys are offset by hints of yellow – lemon, mustard andmimosa. Their use is disciplined and the overall effect is one of seamless, openand welcoming simplicity that offers a visually challenging concept of stillness.

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30YY 68/024 00NN 37/000 30YY 20/19340YY 63/47360YY 71/409

00NN 62/000

70YY 55/299

30YY 10/038

71YY 87/078 70YY 66/265

10YY 35/094 72BG 75/023

40YY 67/087 40YY 49/408

20YY 53/124

90BG 16/060

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Our fascination with sexual ambiguity is being reflected in a design language that mixes opposites and creates a natural balance between masculine and feminine. A subtle and discreet marriage of masculine materials and feminine forms creates a

sensual design ethos that is both ornamental and contemporary.

The expression of this theme is refined and restrained, respecting natural forms andmaterials but always imbued with an allure of feminine beauty. This creates a look that issensual and intriguing – a far cry from much of today’s brutal design and architecture.

Designers Karim Raschid and Arik Levy and architects Zaha Hadid and Hasan Fathy have a good understanding of this marriage of sensuality and innovation.

Naturally inspired formations,such as sculpted sand dunes and desert landscapes,influence furniture and fabrics alike; the hidden beauty of the inside of an agate

or gemstone reflects a mood of sensual surprise.Hard edges and strident colour arebanned in favour of more fluid forms in cosmetic tones.

The palette combines the rich and sensuous desert reds, brick and corals with the delicate shades of sand, pearl, chiffon and shell.Overwhelmingly warm these

colours nevertheless retain a sense of refinement and sophistication – used inlayers or in subtle combination, they create a look of soft exoticism.

Skin tones, nude pinks and rich browns give a new take on the neutralpalette that can be enlivened and enriched by the use of beading,

braiding and embossing.Animal skins and leathers take on a luxurious pearlescent shimmer while wood comes

alive in sinuous sculptural shapes.A feminine feast for all the senses.

Veiled, half hidden,slightly mysterious, layered,

glimpsed are all very influential design concepts.A ‘now you see me, now you don’t’

approach topatterning is apparent– sheer fabrics whose design only comes into focus as they catch the light,ceramics with embossed decoration that comes and goes,

cut-outs and fretwork that come to life as light penetrates them,objects that are wrapped in stretch, gauze-like fabrics or membranes.

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50RR11/286 90YR 36/203 50YR18/223 00YY 76/088

90YR67/085 80YR44/101 10YY 72/172 60YR 40/297

10YR 27/323 10YR13/437 96RR 08/311 43YY 78/053

30YR 49/097

90RR16/095

70RR07/100

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29YY 84/067

14YR 10/434

80RR 07/260

70BB 65/066

90GG 30/195

90RR 28/245

10RB 21/218

90RR 08/129

56RB 09/302

50BB 11/321

90YY 48/500

80YR 34/468

30YR 40/061

10YY 46/515

40YY 63/473

30YY 64/149

EXPLORER

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40YY63/473

COLOUR OF THE YEAR

40YY63/473

CREATIVEOPTIMISTIC

SOCIABLE

INSPIRATIONALEXPANSIVE

Yellow is a colour long associated with opposing concepts– oriental and occidental, contemporary and traditional, spiritual and intellectual. It transcends national cultures and preferences in its ability tocommunicate optimism, respect, radiance and wellbeing. It is this duality that makes it so relevant for2008 as we try to balance seemingly conflicting aspects of life, art, culture and innovation.

In a historic context it alludes to the timeless patina of gold and qualities of preciousness, whilefor the young its vibrancy is attention-grabbing, challenging and eccentric. This advancing colour has a physical effect on the nervous system caused by its pulsating and radiating quality.

Colour psychologists associate yellow with forward thought and communication and for this reason it is often chosen, in paler tones, for schools, libraries and other institutions of learning and study. People who favour yellow tend to be creative, expansive, inspirational and intellectual; it is very much seen as the balanced colour that sits between the realms of the mind, the spirit and the body.

More than any other hue, it has the ability to convey a mood of warmth, sociability and welcome. This soft and sunny shade is neither too strident nor too understated– a happy, forward-looking colour that speaks of optimism for the future but also represents a serious respect for history and the past– a warming reminder of the need for balance in all our thoughts and actions.

COLOUR OF THE YEAR 2008

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The key colour, 14YR 10/434, is a soft, rich and maturecrimson – subtle, sensual and easy to live with.

Reds transitionA move towards more mature and womanlyreds – the paler pinks have strengthened intodeeper tones but have retained their softness.

RIPETHOUGHTFUL

SOFT

SECRET

ALLURING MATURE

2005 2006 2007 2008

redsThoughtful and contemplative – the newest shades are deep, rich and soft, adding a touch of luxury and sensuality.

In contrast the palest skin tones add a new dimension to thenatural palette – secret, delicate and womanly.Mid-tone brick and desert shades have a mature warming effect owing

to the influence of yellow– enveloping shades to excite the senses.

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30RR 08/044

50RR11/286

80RR 07/260

90BG 17/090

96RR 08/311

30RR 08/044

14YR10/434

10YR13/437

90BG 17/090

90YR 67/085

99YR 82/029

90RR 08/129 90RR 28/245 10YR 27/323

KEY COLOUR 2008

30YR 49/097

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The key colour, 80YR 34/468, is an upliftingshade that captures the warm glow of the settingsun or desert landscapes.

Oranges transitionA move towards the tones of earth and sand –organic oranges provide comfort and warmthwhile still being spiritually uplifting.

SANDY

SUN-DRIEDEARTHY

ORGANIC

BAKED ROBUST

2005 2006 2007 2008

orangesThe strength and beauty of the earth gives us robust colours of great character – copper, brick and rust.

Gone are strident and zingy shades in favour of those connectedto ecology and the environment– sand, coral and shell.Palest peaches and apricots have the look of expensive soaps and

cosmetics – feminine, delicate and refined.

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30RR 08/044

60YR 40/297

90BG 17/090

80YR 65/185

80YR 34/468

30RR 08/044

00YY76/088

10YY 72/172

90BG 17/090

30YR14/365

KEY COLOUR 2008

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The key colour, 40YY 63/473, is a clear andoptimistic shade with relevance and roots in bothoccidental and oriental cultures.

Yellows transitionA move towards the true heartland of yellow –radiant and enlightening shades with a sense of optimism and artistic expression.

ETERNALENLIGHTENED

CLEAR

LUMINOUS

GILDED RADIANT

2005 2006 2007 2008

yellowsSoft golds give a warm optimistic radiance to the palette – symbolically and physically precious and illuminating.

Acidic and mustard yellows add an intellectual and artistic accent– modern, urban and expressive.Ultra pale cream and ivory impart an uplifting classical note –

shades of timeless beauty, stillness and enlightenment.

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30RR 08/044

20YY 53/423

90BG 17/090

40YY77/242

40YY 63/473

30RR 08/044

43YY78/053

60YY 71/409

90BG 17/090

71YY 87/078

70YY 73/288

10YY46/515 40YY 49/408

KEY COLOUR 2008

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The key colour, 30YY64/149, is reminiscent oftimber and tusk – a true deep ivory that combinesbeautifully with other warm and cool neutrals.

Warm Neutrals transitionThe warming of the palette continues owing to theinfluence of yellow – the new pales look balanced andbeautiful when used alone or with cool neutrals.

WELCOMINGSYMBOLIC

REASSURING

HOPEFUL

BALANCED SECURE

2005 2006 2007 2008

warmneutrals

These hopeful and balanced neutrals reflect the concerns for the environment and its woodlands– bark, twig and nut.

Deeper shades have a soft strength that remains warm and welcoming– reassuring, secure and sheltering.The ultra pale neutrals reflect balance and beauty–

symbolic shades that represent the building blocks of life.

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30RR 08/044

29YY 84/067

50YR18/223

90BG 17/090

80YR 44/101

90YR 36/203

30RR 08/044

20YY 53/124

30YY 71/073

90BG 17/090

40YY 64/165

43YY 81/051

50YR10/151 90YR 25/323 30YY 64/149

KEY COLOUR 2008

40YY 67/087

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The key colour,10GY40/296, is a true leaf andgrass green that is both energising and comforting.

Greens transitionA move towards true botanical greens reflectsour concern with the environment– mid-tonedleaf green retains both softness and clarity.

SPIRITUALREGENERATIVE

SOOTHING

VERDANT

ECOLOGICALCRAFTED

2005 2006 2007 2008

greensA full range of botanical and vegetable shades that is respectful of the cycles of nature – bud, shoot and leaf.

Healing greens are reminiscent of aloe, cactus and herbs, soothingboth the mind and the eyes – spiritual refreshment for all the senses.Sharper modern shades are very fashion influenced – they give a creative

and cultural edge to this sustainable and regenerative palette.

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10YY 35/094

30YY20/193

70YY 66/265

70YY 59/485

70YY55/299

90YY 48/500

90YY 67/117

10GY40/296

90GG 30/195

70GY 63/098

40YY 34/446 50GY18/178

KEY COLOUR 2008

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The key colour, 50BG 12/219, is a deep and very rich teal that conveys a mood of luxury and opulence.

Blues transitionA move towards deeper teals that are influencedby green – these shades have both an aquatic andluxurious image that is very sophisticated.

LIQUIDCONTEMPLATIVE

LUXURIOUS

REFLECTIVE

AQUATICLUMINESCENT

2005 2006 2007 2008

bluesA wide range of aquatic tones are influenced by ocean depths and sparkling streams – reflective, contemplative and fluid.

Delicate luminescent pales reflect the translucent beauty of jellyfish and living corals – they exhibit a timeless, ethereal beauty.Deeper,darker shades have a high-fashion influence – cobalt,

aqua and teal create sumptuous and luxurious interiors.

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90GG 73/062

50BG 44/094

50BG 32/114

50BG 12/219

10BG 54/199

70BG 70/113

10BB 07/150

90BG 38/185

90BG 72/063

90BG 17/090

30RR 08/044

30BB18/190

90BG16/060 72BG 75/023

KEY COLOUR 2008

50BB 11/321

RE

DS

OR

AN

GE

SY

EL

LO

WS

WA

RM

NE

UT

RA

LS

GR

EE

NS

BLU

ES

VIO

LE

TS

CO

OL

NE

UT

RA

LS

The key colour, 56RB 09/302, is a fully saturated purplethat is reminiscent of ceremonial robes and rituals.

Violets transitionA move towards truer purples that are slightly bluerthan last year – deeper shades inspired by rich andopulent fabrics.

OPULENTATMOSPHERIC

GENTLE

NOCTURNAL

REGAL ORIENTAL

2005 2006 2007 2008

violetsRobust deep purples reminiscent of rich ethnic fabrics and the robes of royalty – regal shades for opulent living.

Nocturnal tones of great subtlety bridge the gap between this colourfamily and warm neutrals– warm shadows and deep ombre.Ethereal pales link back to the natural world via flora and fungi –

atmospheric, gentle tones that touch on neutrality.

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30RR 08/044

70BB 65/066

90BG 17/090

10RB 21/218

30RR 08/044

90RR16/095

90BG 17/090

30YR 40/061

56RB 09/302 70RR 07/100

KEY COLOUR 2008

10BB 07/150

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DS

OR

AN

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SY

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UE

SV

IOL

ET

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EU

TR

AL

S

The key colour, 30YY68/024, is a dusty paleneutral that can be played off against cooler greysto great effect for a very modern look.

Cool Neutrals transitionTrue neutrals continue but with more emphasis onmodernist shades– paler graphic and constructiongreys are used alone or combined with yellows.

Dav

id W

ynn

Mill

war

d

TIMELESSSIMPLE

DELICATE

MINIMAL

RESTRAINEDPURE

2005 2006 2007 2008

coolneutrals

A return to a total purity of tone – timeless, pure but warm greys influenced by yellow with no hint of coldness.

This complete range of modernist shades, from near black to almost white, allows for very graphic interpretationswhen used alone or with other hues.The heartland of grey is in keeping with the latest

fashion looks – sleek, simple and chic.

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30RR 08/044 90BG 17/090

30YY72/018

30YY68/024

30RR 08/044

10BB 83/014

00NN 62/000

90BG 17/090

30YY10/038 00NN 37/000

KEY COLOUR 2008

10BB 07/150

RE

DS

OR

AN

GE

SY

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WA

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UE

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99

00

WHITE

BLACK

CHROMALRVHUE

A

C

D

E

B

At ICI Paints we understand both the ‘art’ and ‘science’ of colour. The ‘art’ part of our work relates to the aesthetics of colour, while the ‘science’ is about its technology. The purpose of ColourFutures™ is to marry the art and science in one reference manual.

THE SCIENCE BEHIND COLOUR

30BB 08 /263HUE LRV CHROMA

What is colour?Colour is a sensation that we experience through our eyes with our brain.

Colour is all around us, used on a variety of forms and shapes and we all interact

with it. It adds spice to our lives and can affect the way we behave, feel, perceive

or orientate ourselves in a given space. Research has shown that colour can

compensate vision deficiency– visually impaired people can navigate with more

confidence in strong colour-contrasted environments as their sense of space

and orientation is recreated by contrasting colours.

The colour we perceive is influenced by the context in which we see that colour.

Lighting affects the appearance of a coloured wall, for example; a small patch

of colour in a given wallpaper will look different from an entire room painted in

that colour.

At ICI Paints, we use our understanding of colour to describe it in a more

user-friendly way. Colour, as perceived by the human brain through the eye, is

tri-dimensional. One way of describing these three components is in terms of

hue, Light Reflectance Value (LRV) and chroma (see 'A' opposite).

How we use colourAt ICI Paints,we have developed a unique proprietary colour notation system.

It is the result of extensive research and consultation with an international team

of experts.

The role of our notation system is to make every colour we produce precisely

identifiable across the world. Each has a unique reference number made up of

three distinct parts: a hue reference, a Light Reflectance Value (LRV) and a

chroma value.

Our objective is to offer the most comprehensive range of colours in the widest

range of high-quality interior and exterior finishes.

Hue (see ‘B’ opposite)

It is this aspect of colour that we see in a rainbow. Most colours have a clear

hue associated with them – for example, pink has a red hue. The only colours

that have no hue are white, black and the pure greys that lie in between.

In the ICI Paints notation system, the first part describes this aspect of colour by

using two digits and two letters. Illustrated opposite in ‘B’, the colour spectrum

has been divided into eight groups as follows:

YY yellow YR orange to red

RR red to magenta RB magenta to violet

BB violet to blue BG blue to turquoise

GG turquoise to green GY green to lime

In order to give a more precise indication, there is a scale from 00 to 99 that will

locate a specific hue within a colour group. The numbers run anti-clockwise,

as shown opposite. For example, 50YY is a pure yellow and is found in the middle

of YY; 90GY is more green than10GY.

LRV (see ‘C’opposite)

Another aspect that we are all familiar with is how dark or light a colour is.

In the ICI Paints notation system, this is described as the Light Reflectance

Value (LRV). It is a measure of how much light is reflected by a surface of that

colour. It is represented in the second part of the notation and consists of

a two-digit number between 00 and 99.

Although we are all familiar with darkness and lightness, the actual amount

of light we perceive is affected by lighting, shadows and sheen level within

a room. This is why the ICI Paints notation system describes this component as

the proportion of light reflected by the surface.

LRV works on a black to white axis – the higher the LRV, the lighter the colour –

hence the lower the number, the darker the colour. In a room painted with

colours of a low LRV (darker colours), more light will be required than in a room

painted with high LRV colours (lighter colours).

Chroma (see ‘D’ opposite)

The remaining component of colour is chroma. It is this that makes a colour

either intense or subtle. The higher the number, the more intense the

colour will be. The scale runs from 000 to 999.

Examples (see ‘E’ opposite)

The colour reference 30BB 08/263 is a strong blue. This can be attributed to

its position in the left of the violet to blue group (30BB), combined with a low

LRV(08) and a medium chroma value (263).

However, 30BB72/034 is a really pale blue. It is still positioned in the left

side of the violet to blue group (30BB) but is combined with a high LRV (72)

and a low chroma value (034).

67

COLOUR INDEX 2008

GROWING RESPECTP14

50BG 44/09430YR14/36540YY 77/24220YY53/42370YY73/28870YY59/48540YY 34/44643YY 81/05140YY64/16590YR 25/32350YR10/15110GY 40/29650GY18/178

EBB & FLOWP20

80YR 65/18599YR 82/02910BB 83/01430BB18/19010BB 07/15030YY72/01890BG 72/06390GG 73/06210BG 54/19970BG 70/11390BG 38/18530YY 71/07390YY 67/11770GY 63/09850BG 32/11450BG12/219

ART FORMP26

70YY 55/29971YY 87/07860YY 71/40940YY49/40840YY 63/47310YY 35/09420YY 53/12440YY 67/08770YY 66/26572BG 75/02390BG16/06030YY 20/19330YY10/03800NN 37/00030YY 68/02400NN 62/000

HIDDEN BEAUTYP32

43YY78/05330YR 49/09790RR16/09570RR 07/10050RR11/28690YR 36/20350YR18/22300YY 76/08890YR 67/08580YR 44/10110YY 72/17260YR 40/29710YR 27/32310YR13/43796RR 08/311

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REDS P50

99YR 82/02990YR 67/08530YR 49/09750RR11/28690RR 28/24596RR 08/31180RR 07/26010YR 27/32310YR13/43714YR10/43490RR 08/129

ORANGES P52

30YR14/36560YR 40/29780YR 65/18500YY76/08880YR 34/46810YY72/172

YELLOWSP54

10YY 46/51520YY 53/42343YY78/05340YY 77/24240YY 49/40840YY 63/47360YY 71/40971YY 87/07870YY73/288

WARM NEUTRALSP56

50YR10/15150YR18/22380YR 44/10130YY 71/07329YY 84/06790YR 25/32390YR 36/20330YY 64/14940YY 64/16520YY 53/12440YY 67/08743YY 81/051

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FAMILIES

Cross-reference the ColourFutures™2008 palette colours with the ICI Paints Global Colour system★ = RICH AND VIBRANT ■ = FRESH ● = WARM ▲ = CALM N = NEUTRALS OW = OFF WHITE

EXPLORERP38

90GG 30/19590YY 48/50040YY 63/47310YY 46/51580YR 34/46890RR 28/24580RR 07/26014YR10/43450BB11/32130YY 64/14929YY 84/06770BB 65/06630YR 40/06110RB 21/21856RB 09/30290RR 08/129

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GREENS P58

90GG 30/19570GY 63/09890YY 67/11790YY48/50010GY40/29670YY 66/26570YY 55/29970YY 59/48540YY 34/44610YY 35/09430YY 20/19350GY18/178

BLUES P60

90BG16/06050BG 32/11450BG 44/09450BG12/21910BG 54/19990GG 73/06210BB 07/15030BB18/19090BG 38/18570BG 70/11350BB11/32190BG 72/06372BG 75/023

VIOLETS P62

30YR 40/06190RR16/09570RR 07/10070BB 65/06610RB 21/21856RB 09/302

COOL NEUTRALS P64

10BB 83/01430YY 72/01830YY 68/02400NN 62/00000NN 37/00030YY10/038

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Documents

0048480 Colour Futures 2008