Colour Futures 2015

8/10/2019 Colour Futures 2015

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COLOUR FUTURESTM

INTERNATIONAL

COLOUR TRENDS2015


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erything you can imagine is real.lo Picasso

The driving influ

Colour of the ye

New colour tren

Big naturesmall me

Layer + lay

+Unseenspaces

Him+her

Friendlybarter+

Resources

Colour palette 2

CONTENTS

The largest paints andcoatings manufacturern the world+a selectpanel of trend experts +one overriding trend+five stories aboutfinding the wonderfuln the normal +the

colour of the year+ 65colours +a detachablecolour palette +the magic in everyday.


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Every year, ColourFutures presents five colourtrends,inspired by one larger idea: the drivinginfluence that holds all of the trends together andinfluences what our colour of the year will be.

For 2015,the overriding mood is one of bothsearching for and finding that extra whichmakes the difference to our lives. After yearsof pro-actively looking for, connecting and un-locking our potential, 2015 is about that addedrefinement: putting the + into the everyday. Byexploring under-utilised spaces,as well as ourrelationships both with each other and with our

environment as a whole, we are lelook at the world around us in new anways.We are finding new, subtle wacolour to our lives, with a renewed emdeveloping a more caring, sharing envfor all. Sustainability is now a requiremthan a preference; and it needs to be bby genuine commitment. Its a reactioconsumerism; a celebration of differenwisdom to be found in unique, individuIts about finding the wonderful in the nomagic in the everyday.

DRIVING INFLUENCEFOR 2 015

Finding thewonderfuin the norma


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As witnessed at global events from Stockholm andMilan to Shanghai, metallic colour tones are playingan increasingly important role in modern design.

Replacing the cool blues and greens of recent years,a warmer spectrum of pinks, reds and oranges isemerging, reflecting a more positive global outlook.As a paint translation of this trend, our researchall points to this orangey copper tone. Great on itsown, the colour also combines perfectly with pinks,neutrals, whites and other orange hues, as well asmetallic colours such as gold.

It reflects and complements all of the major trendsthat we have identified for 2015: a warmth in attitudeand a renewed emphasis on sharing; the naturalpalette of the earth, from clay tones to sunlit highlightsof yellow; the skin tones that reflect human interactionand the sepia hues of the past.

It is a colour of depth and currency that combineswonderfully with the everyday.

COPPER

COLOUR OF THE YEAR 201550YR 36/263

ORANGE


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Fivewonderful stories about normal things...


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PUTTING THINGSINTO PERSPECTIVE

Wrapped up in a modern world that is often rigidand constraining, we long for a simpler waythat is natural, free and crucially offline. Naturerepresents all that is unpredictable and un-tameable; it can be still and gentle or wild andsavage. Its increasing volatility is commandingnew respect and awe; and with this we see atrend for individuals that want to pit themselvesagainst the elements to find out what they aretruly made of. This is a new definition of freedom,where the only possessions you need are a van anda backpack (or, in the case of Tom Dixons Adidascollection for Milan2013, a single garment that can

double as your personal camping gear). Whetherit is training for an Ironman or hiking the PacificCrest Trail which Cheryl Strayed vividly depictsin her autobiography Wild this is about findingstrength and clarity through physical hardshipand the dwarfing scale of nature.

While we might not all want to challenge ourselvesto this degree, the idea of a more authentic andmindful existence appeals to most, and is inspiringa new minimalism, stripping away all that is un-necessary and purely cosmetic. Although we areimpressed by vast architectural spaces with high

ceilings and endless corridors, we search for asense of security through the human scale ofsmaller environments, which shield and embraceus. This trend mimics the beautiful flow of naturescolours and materials to create spaces that arewarming and comforting.

The big nature, small me colour palette capturesthe sun-scorched feel of the Arizona desert; vastand intimidating yet strikingly beautiful. Richearth tones of sepia, ochre, sienna and baked claycreate a tonal palette which is natural and strong,much like the environment that inspires it.

BIG

NATURE+SMALLME


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10YR 50/101

30YR 16/162

70YR 09/08694

70YR 27/404

80YR 76/086 10BB 55/065


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idea of a more authentic and mindful existenceinspiring a new minimalism,ping away all that is unnecessary and purely cosmetic.


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40YY 67/08704RB 71/09263

60YY 55/504

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30BG 64/072

62 70YY 55/299

50GY 83/040


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With space increasingly at a premium in ourmodern lives, we are learning to value and make

use of previously neglected, unseen or unlovedareas of our environment. Turning the famousWilliam Morris quote inside out have nothingin your home that you do not know to be usefulor believe to be beautiful we are now lookingat the unuseful and the ugly from a new perspec-tive. We are making a virtue out of negative spaceand creating beauty and use where previouslythere was none.

This idea of leftover space is brilliantly exploredby the Non-Fiction Design Collective, who havebreathed new life into the alleyways and court-

yards of Amsterdams canal district in their projectbetween-space, creating new areas to explore.

Interior design is teaching us to maximize thepotential of under-utilised space: be it a mezza-nine, a hallway or the corner under the stairs.Similarly, decorative techniques can draw ourattention to previously overlooked areas oraccessories,while the use of trompe loeil andoptical illusion can define new space by drawingour eye to it.

This effect can be exaggerated through thesubtle use of colour: for instance by using darkand light shades together to give the illusion of

three-dimensional depth where there A very sophisticated collection of colo

palette takes three different directions in hgrey, khaki and neutral pink. With four teach to choose from, plus white, different stof the same hue can be combined for a tonor different hues across a single strengmore varied but harmonized look.

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30BB 31/02256

40YY 41/054

90RR 35/060

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031 50YR 47/057

30YY 56/060

30BB 45/015

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CELEBRATING THE BEAUTYOF BEING DIFFERENT

As we seek and attain greater gender equalityboth in the workplace and at home, so we areearning to celebrate our uniqueness. Confidentn our own skin, there is a growing trend towards

celebrating the best of each sex; in the importanceof difference as well as equality.

Men and women are both flourishing in this ex-ploration of the distinctiveness of their gender while also acknowledging how the masculineand the feminine can complement each other.After the trend for androgyny in fashion,men andwomen are increasingly being encouraged to playon the traditions of masculinity and femininity.

Men are growing Ned Kelly beards and wearingumberjack shirts, all-weather clothing and work-

wear boots while they re-engage with traditionalcrafts and skills. They no longer feel emasculatedin their domestic roles; the hunter-gathererimpulse sees them challenging themselves

against the extremes of nature or catching theirown fish, smoking their own meat and makingcraft beer.

In turn, women are revelling in a return to boththe feminine and the feminist (and seeing nocontradiction in combining the two). They nolonger feel they have to mimic male traits inorder to succeed in the office,because theyare no longer operating in a patriarchal world.A soft, subtle, female influence often provesequally effective and strong if not more so incomparison with the masculine approach.

In terms of colour palette,we see the traditionalfeminine hues of damson, powder pink and creamcombined with masculine khaki, slate grey andteal: but they also combine and complement

themselves wonderfully when used together.The look here is classic, understated and very sureof itself. Rich dark wood and confident furnitureor accessories make a statement with no com-promise. Equally dynamic on a front door orthe walls of a bar, restaurant, or home, this isthe trend for people who are proud to be them-selves and want stylish surroundings to match.Colour combinations here should be simpleand tone-on-tone,embracing the atmosphericquality of a single colour or the perfect partnershipof similar shades.


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80YR 67/08509

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80YR 57/17970

40YY 67/087

50YR 13/032

40YY 38/107


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A NEW SOCIAL ECONOMY

FRIENDLYBARTER+

One of the most significant social trends of recentyears has been our rethinking and redefining ofthe concept of ownership. Inspired by the increas-ing influence the digital world has over our livesand the social media revolution, a new, collabor-ative economy of friendly barter has establisheditself.

Websites such as Peerby, Airbnb,Car2go andTaskRabbit have extended the idea of connec-tivity to the world of commerce. Eschewing bigbrands, consumers now seek out goods andservices via a collaborative model based on

sharing and borrowing via a community oflikeminded individuals.

It is a system built almost entirely on trust; and theunderstanding that we can help others while wehelp ourselves. It is betterment through a simpleand cost-effective use of our existing networks,with new and unexpected combinations helpingthe exchange of supply and demand.Thegreed isgood mentality of crass consumerism is thusreplaced by a sense of collective resourcefulness.This same sense of new combinations and an

eclectic approach to problem solving is rein the family of warm colour palettes fowhich are often used in unpredictable For instance, berry-toned pinks and redsoftness when used in conjunction with limorange, but can create an added richness torich brown and warm grey.

For both interiors and exteriors, large bloharmonizing colour can be utilized to surpeffect: using colour combinations theminstead of patterns to add more power overall design.


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90RR 27/440 4

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00YY 23/557

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00YY 83/034

00YY 21/321

60YY 39/654 80YR 13/325

90RR 69/101


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FRIENDLY

BARTER+


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P13-23

P24-35

P36-47

CF15-COY-8

CF15-COY-9

CF15-COY-10

CF15-COY-11

CF15-COY-12

CF15-COY-13

CF15-COY-14

CF15-COY-15

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CF15-BN-1

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CF15-US-1

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CF15-US-11

CF15-US-12

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CF15-US-17

CF15-BN-2 P49-59

P60-71

CF15-US-18

CF15-US-19

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CF15-HH-1

CF15-HH-3

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CF15-HH-5

CF15-FB-7

esources


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Colour Futures 2015