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 ©CoreRFID 2012 All rights reserved. Trademarks are the property of their respective owners. 004 Engaging with children is a key part of the institute’s aim to carry cultural heritage forward to future generations. The Instituut voor Beeld en Geluid is bringing new experiences to visitors. “With this ring…” Nederlands Institute for Sound & Vision RFID provides an innovative way to engage visitors. Our culture is, in part, defined by the images and sounds we share. To understand that culture better we need to understand those images and sounds and the impact that they have on us. Already there have been great cultural losses. For example less than 50% of the movies made in the USA before 1950 still survive. Museums preserve and present the archives of our culture. The challenge in collecting and communicating the cultural heritage of sound and vision is the sheer volume of material, and the multiplicity of channels through which we experience sounds and vision today. The Institute for Sound & Vision (Instituut voor Beeld en Geluid) in Hilversum, is committed to meeting this challenge for the Netherlands. As part of their exhibition programme they are using radio frequency identification (RFID) technology to provide visitors to their new exhib ition with an interactive experience. CoreRFID is helping them to deliver this new experience for visitors. A Museum Of Communications The Institute for Sound & Vision keeps the largest collection of television and radio recordings, music, professional and amateur films, photographs and objects from the media history of the Netherlands. It holds material from the collections of the government, social and political organizations, businesses and individuals with some dating back to the end of the nineteenth century. Today, all streams broadcast by the Dutch public broadcasting radio and television programs are automatically included in the collections. The list of programs held includes the national news, current affairs programs, games programs, documentaries, movies, talk shows, consumer programs, children's programs and music recordings. To play the Institute’s collection would take 80  years of continuous viewing and listening. The Institute also has a very large collection of radio equipment and countless portraits of writers and artists, providing unique insights into the history of broadcast and pre-recorded media in the Netherlands.

004 Institute of Sound and Vision Fact Sheet

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Engaging with children is a key part of theinstitute’s aim to carry cultural heritageforward to future generations.

The Instituut voor Beeld en Geluid isbringing new experiences to visitors.

“With this ring…” Nederlands Institute for Sound & VisionRFID provides an innovative way to engage visitors.

Our culture is, in part, defined by the images and sounds we share. To understand that culture better we need tounderstand those images and sounds and the impact that they have on us.Already there have been great cultural losses. For example less than 50% of the movies made in the USA before 1950 still survive.

Museums preserve and present the archives of our culture. The challenge incollecting and communicating the cultural heritage of sound and vision is thesheer volume of material, and the multiplicity of channels through which weexperience sounds and vision today.

The Institute for Sound & Vision (Instituut voor Beeld en Geluid) inHilversum, is committed to meeting this challenge for the Netherlands. Aspart of their exhibition programme they are using radio frequencyidentification (RFID) technology to provide visitors to their new exhibition

with an interactive experience. CoreRFID is helping them to deliver this new experience for visitors.

A Museum Of Communications

The Institute for Sound & Vision keeps the largest collection of television and

radio recordings, music, professional and amateur films, photographs andobjects from the media history of the Netherlands. It holds material from thecollections of the government, social and political organizations, businesses andindividuals with some dating back to the end of the nineteenth century.

Today, all streams broadcast by the Dutch public broadcasting radio andtelevision programs are automatically included in the collections. The list of programs held includes the national news, current affairs programs, gamesprograms, documentaries, movies, talk shows, consumer programs, children'sprograms and music recordings. To play the Institute’s collection would take 80

 years of continuous viewing and listening. The Institute also has a very largecollection of radio equipment and countless portraits of writers and artists, providing unique insights into the history of broadcast and pre-recorded media in the Netherlands.

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The benefits are better interaction and a more personalised visit. 

An Interactive Exhibition Experience

The Institute has created fifteen themed “pavilions” in a comprehensive media experience that encourages visitors to wander through without any fixed route. Exploring the media experience takes visitors through such subjects as “The Lost Life” which

uses archive material to show the everyday activities of Dutch people in thepast or “The Enchantment” which confronts the challenges of reality andillusion. Other themed areas include exploring the ways in which messages arecommunicated in television programmes, the chance to step back tochildhood through children’s programmes of the past and experiencing theoverwhelming sensation of being right in the middle of the maelstrom of information flows that go to make up the news.

The Institute’s concept for helping visitors to get the most from the MediaExperience depends on promoting interaction. The Institute for Sound andVision worked with RFID technology specialists CoreRFID who supply thereaders that provide the electronic link between the visitors and the exhibitionand interactive media designers, Kiss The Frog.

Visitors to the Media Experience register details such as their email address,age and name. In return they are given an RFID tag embedded in a ring to use

as their key to the various exhibits. As visitors tour the Media Experience they showtheir ring to reader points. This can trigger the presentation of relevant materialincluding age-selected content appropriate for children.

As the RFID ring identifies visitors at each point, the museum is able to record thevarious exhibits that have been visited, in what sequence and so on. The visitor’semail address is used to send the results of interaction with the exhibits,photographs and video material, providing the visitor with a reminder of the thingslearned. It also provides the museum with details about which exhibits appeal mostto which age groups, whether exhibits are viewed in the order that the presentersof the exhibition expected and so on.

The results of the Institute’s use of RFID have been positive. Visitors enjoy theopportunity to interact with exhibits and young people particularly find it easy touse the system. Older people have needed assistance to get used to the idea of interacting with exhibits but they too have found the improved interactivityvaluable. With a subjects as wide ranging as those covered by the Media Experienceand with the many different audience expectations and interests, the use of aninteractive approach makes the work of the Institute more relevant and moreuseful to those that visit.

Based on their experiences to date the Institute intends to continue with the use of RFID as a way to make the Media Experience memorable and to explore wider useof technology to keep exhibits up to date and interactive.

About CoreRFID

Contact us at:

CoreRFID Ltd. Dallam Court, Dallam Lane, Warrington, U.K. WA2 7LT

T: +44 (0) 845 071 0985 F: +44 (0) 845 071 0989 W: www.corerfid.com E: [email protected]

The Benefits

RFID exhibition systems can provide:

•  Interaction between visitorsand exhibits

•  A personalised experience inwhich the exhibition is morerelevant to the visitor.

•  Information to communicatewith visitors after their visitabout future events; “Youobviously enjoyed this so youmight enjoy ….”

•  Data to help improve futureexhibitions

•  Data on the collectiveviews, experience or responses of groups.

•  Information on the behaviour of visitors to help plan futureexhibitions.  

Making exhibits relevant to individuals is madepossible by RFID tags embedded in finger rings.