882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 120

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 1

Copyrightcopy 2010 Samsung Electronics Co Ltd All rights reserved

Introduction to

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 220

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 2

What is bada

New smartphone platform

ndash An execution environment for feature-rich apps and services

Server

Framework

Service

Device

Kernel

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 320

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 3

Full support of smartphone ecosystem

What is bada [Ecosystem]

ApplicationStore

Mobile PlatformDeveloperSupport

Customer

Developing applications on bada

Developer

Server

An execution

environment

Full technical

support

An online

marketplace

bada Developersdeveloperbadacom

bada SDK

Framework

Service

Device

Kernel

Samsung Kies

sellersamsungappscom

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 420

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 4

bada Features [User Interactive]

Common UI Controls

Map Control

Web Control

Flash Control

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 520

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 5

bada Features [User Interactive]

Multi-Touch

Vibration Control

Motion and Sensors

Face Tracking amp

Recognition

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 220

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 2

What is bada

New smartphone platform

ndash An execution environment for feature-rich apps and services

Server

Framework

Service

Device

Kernel

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 320

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 3

Full support of smartphone ecosystem

What is bada [Ecosystem]

ApplicationStore

Mobile PlatformDeveloperSupport

Customer

Developing applications on bada

Developer

Server

An execution

environment

Full technical

support

An online

marketplace

bada Developersdeveloperbadacom

bada SDK

Framework

Service

Device

Kernel

Samsung Kies

sellersamsungappscom

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 420

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 4

bada Features [User Interactive]

Common UI Controls

Map Control

Web Control

Flash Control

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 520

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 5

bada Features [User Interactive]

Multi-Touch

Vibration Control

Motion and Sensors

Face Tracking amp

Recognition

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 320

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 3

Full support of smartphone ecosystem

What is bada [Ecosystem]

ApplicationStore

Mobile PlatformDeveloperSupport

Customer

Developing applications on bada

Developer

Server

An execution

environment

Full technical

support

An online

marketplace

bada Developersdeveloperbadacom

bada SDK

Framework

Service

Device

Kernel

Samsung Kies

sellersamsungappscom

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 420

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 4

bada Features [User Interactive]

Common UI Controls

Map Control

Web Control

Flash Control

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 520

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 5

bada Features [User Interactive]

Multi-Touch

Vibration Control

Motion and Sensors

Face Tracking amp

Recognition

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 420

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 4

bada Features [User Interactive]

Common UI Controls

Map Control

Web Control

Flash Control

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 520

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 5

bada Features [User Interactive]

Multi-Touch

Vibration Control

Motion and Sensors

Face Tracking amp

Recognition

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 520

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 5

bada Features [User Interactive]

Multi-Touch

Vibration Control

Motion and Sensors

Face Tracking amp

Recognition

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 620

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 6

bada Features [Service Oriented]

Social Networking ndash Mash-up with external SNS

ndash Managing user profile and buddy

[SNS Mash-up]

Location Based Service ndash Map POI

ndash Routing Geo-coding

ndash Zone Events

[My Landmark] [Location Sharing] [Zone Services]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 720Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 7

bada Features [Service Oriented]

Content Management ndash Remote amp Local Storing

ndash Browsing and Searching

Select

[Video Player][Content List]

Commerce Services ndash Global Payment

ndash In-Application Purchasing

$2 $3

[Item Sales] [Ticket Sales]

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 820Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 8

bada Features [SDK]

Eclipse RCP and CDT-based (CC++ Development Tools)

GNU tool-chain for building and debugging

UI Builder helping intuitive UI design

Popular open tools and easy testing environment

e c l i p s e UI Builder

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 920Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 9

Dive into bada [Developer Site]

Development tools including SDK

Information and reference materials for development

GOhttp developerbadacom

IDE

UI Builder

Sample Code

Simulator

Tools Information

VideoTutorials

Blog

APIReference

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1020Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 10

Dive into bada [Developer Site]

Continuous support through the 『Forums』 amp『Premium

Support』

ndash Communities for developers ndash Discussion boards

Free discussion between you

and Samsung developers

Forum

ndash One-to-One QampA support is

provided to partners

Premium Support

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1120Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 11

Why bada [Market Strategy]

Smartphones for everyone

Feature phone

S8300 S8000(Jet)

S5230

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1220Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 12

Why bada [Market Strategy]

Smartphones for everyone

bada phone

Othersmartphones

Feature phone

Smartphone

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1320Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 13

Events [Developer Day]

Started in Milan followed by more than 30 countriesworld-wide

SouthAfrica

MexicoBrazil

ArgentinaChile

SingaporeVietnam

Australia

NetherlandFrancePoland

HungaryUkraine

UKSpain

SwedenRussia

ChinaHong Kong

ThailandTaiwan

Philippines

IndiaTurkeyIsrael

UK

KoreaItaly

USACanada

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1420Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 14

Events [Global Developer Challenge]

Participant Open to anyone around the globe

Language English only

8 categories with $2700000 in cash prizes

Challenge Registration May 17th ~ Aug 31st 2010

Simulator Phase Submission June 1st ~ Aug 31st 2010

developerbadacomchallenge

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1520Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 15

Events [Global Developer Challenge]

Encouragement for developers to dive into bada

Prize Pool Cash

The Samsung bada Champion $300000

Category Winners (for each category)

- First place $100000

- Second place $60000

- Third place $40000

Special Winners (10) $30000

The Device phase winners (56) $8000

2010May June July Aug Sep Oct Nov

DeviceJudging

Registration and SubmissionSimulator Phase of Development

Device Phase ofDevelopment

SimulatorJudging

Simulator Phase WinnerAnnouncement (Sep 16th)

Final WinnerAnnouncement (Nov 16th )

Start(517)

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1620Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 16

Wave the first bada phone

World-wide deployment100+ operators in 80+ countries will have

bada phones and Samsung Apps

Category Specifications

Network 25G (GSM GPRS EDGE)

3G (WCDMA HSPA)

Processor 1GHz

Display 33rdquo WVGA (800times480) Super AMOLED

Camera 50 Megapixel camera with LED Flash

Video HD(720p) video playback amp recording

Connectivity

Bluetooth v30

USB v20 (Full Speed)

Wi-Fi 80211 bgn

Memory 2GB + microSD expansion (Up to 32GB)

Size 118 x 56 x 109mm

Battery (Standard) Li-Ion 1500 mAh

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1720

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 17

Meet the Teamhellip

Bada evangelists(Technical Support Education Incubation)

-- Manfred Bortenschlager-- Cheng Luo-- Keith Bauwise

Business Development(SamsungApps Incubation PR)

-- Phil Northam-- Anwar Ahmed-- Ju Young Ahn

-- Ben Davolls

Where to find ushellip

Samsung Electronics

Research Institute (SERI)

Communications HouseLondonTW18 4QE

Realise your ideas Develop your business

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1820

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 18

London(SERI)

Beijing(BST)

Seoul(HQ)

Bangalore(SISO)

San Jose(STA)

Global Sourcingwith

Local Ecosystems

Poland(SPRC)

Developer Support WorldwideWorldwide developer support network since 2009

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1920

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 19

[Americas]

Brazil Mexico

[Asia Pacific]

Australia

TaiwanSingapore

Korea

[Europe]

Poland

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Russia

Argentina

South Africa

US CanadaTurkey

Hongkong

Content for low-end and high-enddevices for different users

Content by region(mainly localised services like location)

Developer Support andProviding regional developer innovation support

Delivering marketing and support to developers to grow our App Store

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1620Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 16

Wave the first bada phone

World-wide deployment100+ operators in 80+ countries will have

bada phones and Samsung Apps

Category Specifications

Network 25G (GSM GPRS EDGE)

3G (WCDMA HSPA)

Processor 1GHz

Display 33rdquo WVGA (800times480) Super AMOLED

Camera 50 Megapixel camera with LED Flash

Video HD(720p) video playback amp recording

Connectivity

Bluetooth v30

USB v20 (Full Speed)

Wi-Fi 80211 bgn

Memory 2GB + microSD expansion (Up to 32GB)

Size 118 x 56 x 109mm

Battery (Standard) Li-Ion 1500 mAh

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1720

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 17

Meet the Teamhellip

Bada evangelists(Technical Support Education Incubation)

-- Manfred Bortenschlager-- Cheng Luo-- Keith Bauwise

Business Development(SamsungApps Incubation PR)

-- Phil Northam-- Anwar Ahmed-- Ju Young Ahn

-- Ben Davolls

Where to find ushellip

Samsung Electronics

Research Institute (SERI)

Communications HouseLondonTW18 4QE

Realise your ideas Develop your business

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1820

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 18

London(SERI)

Beijing(BST)

Seoul(HQ)

Bangalore(SISO)

San Jose(STA)

Global Sourcingwith

Local Ecosystems

Poland(SPRC)

Developer Support WorldwideWorldwide developer support network since 2009

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1920

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 19

[Americas]

Brazil Mexico

[Asia Pacific]

Australia

TaiwanSingapore

Korea

[Europe]

Poland

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Russia

Argentina

South Africa

US CanadaTurkey

Hongkong

Content for low-end and high-enddevices for different users

Content by region(mainly localised services like location)

Developer Support andProviding regional developer innovation support

Delivering marketing and support to developers to grow our App Store

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1720

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 17

Meet the Teamhellip

Bada evangelists(Technical Support Education Incubation)

-- Manfred Bortenschlager-- Cheng Luo-- Keith Bauwise

Business Development(SamsungApps Incubation PR)

-- Phil Northam-- Anwar Ahmed-- Ju Young Ahn

-- Ben Davolls

Where to find ushellip

Samsung Electronics

Research Institute (SERI)

Communications HouseLondonTW18 4QE

Realise your ideas Develop your business

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1820

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 18

London(SERI)

Beijing(BST)

Seoul(HQ)

Bangalore(SISO)

San Jose(STA)

Global Sourcingwith

Local Ecosystems

Poland(SPRC)

Developer Support WorldwideWorldwide developer support network since 2009

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1920

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 19

[Americas]

Brazil Mexico

[Asia Pacific]

Australia

TaiwanSingapore

Korea

[Europe]

Poland

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Russia

Argentina

South Africa

US CanadaTurkey

Hongkong

Content for low-end and high-enddevices for different users

Content by region(mainly localised services like location)

Developer Support andProviding regional developer innovation support

Delivering marketing and support to developers to grow our App Store

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1820

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 18

London(SERI)

Beijing(BST)

Seoul(HQ)

Bangalore(SISO)

San Jose(STA)

Global Sourcingwith

Local Ecosystems

Poland(SPRC)

Developer Support WorldwideWorldwide developer support network since 2009

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1920

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 19

[Americas]

Brazil Mexico

[Asia Pacific]

Australia

TaiwanSingapore

Korea

[Europe]

Poland

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Russia

Argentina

South Africa

US CanadaTurkey

Hongkong

Content for low-end and high-enddevices for different users

Content by region(mainly localised services like location)

Developer Support andProviding regional developer innovation support

Delivering marketing and support to developers to grow our App Store

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 1920

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 19

[Americas]

Brazil Mexico

[Asia Pacific]

Australia

TaiwanSingapore

Korea

[Europe]

Poland

UK

Germany

France

Spain

Italy

Netherlands

Sweden

Russia

Argentina

South Africa

US CanadaTurkey

Hongkong

Content for low-end and high-enddevices for different users

Content by region(mainly localised services like location)

Developer Support andProviding regional developer innovation support

Delivering marketing and support to developers to grow our App Store

882019 003 Introduction to Bada

httpslidepdfcomreaderfull003-introduction-to-bada 2020

Copyright copy 2010 Samsung Electronics Co Ltd All rights reserved 20