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2 AMWAY GRAND PLAZA & DEVOS PLACE

TRANSPORTATION

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912 W. Saint Joseph, Lansing, MI 48915

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2018 ALC SPONSORSMASB would like to thank the following companies for helping to make the 2018 Annual Leadership Conference possible:

3NOV. 1–4, 2018

Invitation ........................................................................................................................................................................4

Resource Cafés and Data Hubs ......................................................................................................................................4

Schedule At-a-Glance ...................................................................................................................................................5

Exhibit Show ..................................................................................................................................................................6

Thursday Education Opportunities ...............................................................................................................................7

Preconference Sessions ....................................................................................................................................7

Michigan Council of School Attorneys Fall Conference ....................................................................................7

Board Member Certification Classes (CBAs) ....................................................................................................8

Friday Education Opportunities ....................................................................................................................................9

Keynote Speakers ............................................................................................................................................9

Clinic Sessions ..................................................................................................................................................9

Board Member Certification Classes (CBAs) ..................................................................................................15

Saturday Education Opportunities ..............................................................................................................................16

Keynote Speakers ..........................................................................................................................................16

Clinic Sessions ................................................................................................................................................16


Sunday Education Opportunities .................................................................................................................................22


Hotel Information .........................................................................................................................................................23

About Grand Rapids........................................................................................................................................... Back Cover

Thursday MCSA—Earn 20 credits for full-day attendance.

Thursday Preconference Sessions—Earn 20 credits for full-day attendance.

Thursday Delegate Assembly—Earn 10 credits if you register and sign in.

Friday—Earn 20 credits for full-day attendance.

Saturday—Earn 20 credits for full-day attendance

Administrators and educators receive SCECHs for attending the Preconference Sessions, MCSA and for full conference attendance. Forms are available at registration.

Registration and attendance at, or participation in MASB’s conferences, CBAs and other activities constitutes an agreement by the registrant to MASB’s use and distribution of the attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events.

Continuing Education UnitsMASB Education Credits

CONTENTS

Annual Leadership Conference Edition | Vol. 1, September 2018 Michigan Association of School Boards | 1001 Centennial Way, Suite 400 | Lansing, MI 48917-8249


Dear Members,Another summer is coming to a close and as fall approaches, I am looking forward to meeting with you and other school leaders from around our state at the 2018 Annual Lead-ership Conference to be held at the Amway Grand Plaza Hotel and DeVos Place in Grand Rapids, Nov. 1 – 4. We need each of you there to contribute to Building a Better Michigan.

We’re at a critical juncture in our state’s education landscape—a number of recent stud-ies and initiatives are aiming to push Michigan into the top 10 among other states in our nation. But how do we narrow down the best way to get there?

This year’s four-day conference will focus on timely topics providing you with valuable information to answer this question and take back to your district, as well as opportunities to share your unique insights with your fellow board members and hear a few of theirs.

I am looking forward to learning how to “lead like a pirate” from award-winning teacher, principal, assistant su-perintendent and renowned author Shelley Burgess; pondering if my school district is better because I’m part of the leadership team from internationally renowned education speaker Principal Baruti Kafele; and hearing ways to make literacy “go right” for my community from award-winning student literacy author and professor Nell K. Duke Ed.D.

In addition to the Keynote Speakers, there will be 40+ Clinic Sessions presented by education leaders on school safety, ethics, advocacy, communication and more. If you’re interested in even more learning opportunities, there will be Preconference Sessions and the Michigan Council of School Attorneys Fall Conference on Thursday, and each day will offer Board Member Certification classes (CBAs).

How will you help build a better Michigan? I encourage you to join me at our Annual Leadership Conference in Grand Rapids this November to find out!

Sincerely,

Mark McKulsky, President

INVITATION

RESOURCE CAFÉS & DATA HUBSFriday, Nov. 29:15 a.m.: Compass—Charting Your Learning Course

4:45 p.m.: Anytime, Anywhere—Leveraging Webinars to Build Your School Board Know-How

Saturday, Nov. 312:45 p.m.: E-Vocate: The Ultimate Tool for Public School Advocacy

4:15 p.m.: MI SoundBoard

Saturday, Nov. 39:10 – 9:25 a.m.: Streamlining Michigan’s Educational Data

DATA HUBS

RESOURCE CAFÉS

NEW THIS YEAR!

5NOV. 1–4, 2018

Early Registration is from 5 – 7 p.m. on Wednesday, Oct. 31

Thursday, Nov. 1

7 – 8 A.M.Breakfast (registered participants only)

7 A.M. – 8 P.M.Registration

8 – 11 A.M.Board Member Certification Classes (CBAs)*

Michigan Council of School Attorneys Fall Conference*

Preconference Session: Helping Students Overcome Adverse Childhood Experiences With Alison Arnold, Ed.D. and Susan Ludlum*

8 A.M. – 3 P.M.CBA 101: Fundamentals of School Board Service*

11 A.M. – NOONLunch for All-Day Participants(registered participants only)

NOON – 3 P.M.Board Member Certification Classes (CBAs)*

Michigan Council of School Attorneys Fall Conference*

Preconference Session: Supporting a Rapid Turnaround: How School Boards Lead Systemic Reconfiguration With Grant Chandler, Ph.D.*

3:15 – 5:15 P.M.Grand Opening of Exhibit Show (DeVos Place)

5:15 – 8 P.M.Dinner on Your Own

8 – 9:30 P.M.Delegate Assembly*

9:30 P.M.(OR IMMEDIATELY FOLLOWING DELEGATE ASSEMBLY)

Welcome Reception

Friday, Nov. 2

7 – 7:45 A.M.Breakfast (registered participants only)


7:45 – 9:30 A.M.Keynote Speaker Principal Baruti Kafele on “Is Your School District Better Because You Lead it?”

9:45 – 11 A.M.Clinic Sessions

11 A.M. – 12:45 P.M. Exhibit Show (DeVos Place)

12:45 – 1:45 P.M. Lunch With Exhibitors (registered participants only)

2 – 3:15 P.M.Clinic Sessions

3:30 – 5:15 P.M.School Board Rap With MASB Staff

5:15 P.M.Dinner on Your Own

6:30 – 9:30 P.M.Board Member Certification Classes (CBAs)*

*Separate registration required.

SCHEDULE AT-A-GLANCE


Saturday, Nov. 3

7 – 7:45 A.M.Breakfast (registered participants only)


7:45 – 9:30 A.M.Keynote Speaker Nell K. Duke, Ed.D. on “Governance That Supports Student Literacy”

9:45 – 11 A.M.Clinic Sessions

11 A.M. – 1 P.M. Lunch Featuring a MASB Legislative Update With MASB Staff (registered participants only)

1:15 – 2:30 P.M.Clinic Sessions

2:45 – 4:35 P.M.Keynote Speaker Shelley Burgess on “Lead Like a Pirate: Dynamic Strategies for Transforming School Culture”

4:35 – 6:30 P.M.Dinner on Your Own

6:30 – 9:30 P.M.Board Member Certification Classes (CBAs)*

Join us at the Annual MASB Exhibit Show—the ultimate trade show for school board members and superintendents!

Exclusive hours on Thursday and Friday offer you a unique opportunity to network with businesses from across the state that assist schools in all areas from accounting and architectural firms to technology and building services.

You won’t want to miss new exhibitors and your returning favorites . . . join us as we all learn about the latest and greatest in school products and services. Ensure you keep the information you gather for your district’s next project!

Exclusive Show Hours

Thursday, Nov. 1: 3:15 – 5:15 p.m. (Grand Opening)

Friday, Nov. 2: 11 a.m. – 12:45 p.m.

Prizes and Activities

Exhibitors will be hosting fun activities and drawings in their booths. MASB will again be hosting a grand prize drawing at the end of each day. You must be present to win!

Sunday, Nov. 4

7 – 8 A.M. Breakfast (registered participants only)

7 A.M. – NOONRegistration

8 – 11 A.M.Board Member Certification Classes (CBAs)*

8 A.M. – 3 P.M. CBA 101: Fundamentals of School Board Service*

11 – 11:45 A.M.Lunch for All-Day Participants (registered participants only)

NOON – 3 P.M.Board Member Certification Classes (CBAs)*

*Separate registration required.

SCHEDULE AT-A-GLANCE, CONT.

To view the current list of exhibitors, visit www.masb.org/2018exhibits.

EXHIBIT SHOW

7NOV. 1–4, 2018

Preconference Sessions

8 – 11 A.M. Helping Students Overcome Adverse Childhood Experiences

Alison Arnold, Ed.D., Director, Interdisciplinary Center for Community Health & Wellness, Central Michigan University, College of Medicine and Susan Ludlum, Director of Special Services, Van Dyke Public Schools

Simply put, childhood experiences have a tremendous, lifelong impact on our health, ability to learn and the quality of our lives. The ACE Study showed dramatic links between adverse childhood experiences and risky behavior, psychological issues, serious illness and the leading causes of death. This session will explore how trauma related to adverse childhood experiences affects children and what communities and schools can do to foster resilience that will lead to better lifelong outcomes for our students.

NOON – 3 P.M.Supporting a Rapid Turnaround: How School Boards Lead Systemic Reconfiguration

Grant Chandler, Ph.D., Executive Director at MI Excel Statewide Field Team, Calhoun ISD

In the last several years, more than 100 school districts have been disrupting the status quo and embracing systemic reconfiguration to dramatically increase student, teacher and leader performance in a short amount of time. The Blueprint for Systemic Reconfiguration provides a road map and the tools needed for district leaders to en-hance or build district systems to better support teaching and learning. This significant work must be led by coura-geous school boards and superintendents who recognize how disrupting the way it’s always been done can lead to powerful changes in how they support leaders, teachers, students, and families. How does the board lead this work? What must they understand to successfully support their leaders in this work? How do boards assist with this level of change? This session will provide an overview of the Blueprint for Systemic Reconfiguration and will focus on the differences between a traditional and Blueprint district and, ultimately, a traditional and Blueprint board.

The 2018 edition of the Michigan Council of School Attorneys Fall Conference includes two preconference sessions for MASB’s Annual Leadership Conference that focus on trending legal issues impacting school districts.

School law attorneys from Clark Hill, Collins & Blaha, Lusk & Albertson, Varnum and Thrun Law Firm will offer information, insight and guidance on a variety of topics while delivering the following presentations:

8 – 11 A.M.• Education Records and Student Data: Confidentiality

Requirements and Best Practices

• School Safety Panel Discussion: Legal Issues and Liability

• School Board Student Discipline Hearings and Appeals

NOON – 3 P.M.• Tenure Act Update: Layoffs, Recalls and Other

Personnel Decisions

• School Law Update and Q & A Panel

• Identifying and Managing Conflicts of Interest

Whether you are an attorney, board member or school administrator, the sessions are designed for you if you are interested in cutting-edge legal issues that confront school districts.

THURSDAY EDUCATION OPPORTUNITIES

8 A.M. – 3 P.M.

Michigan Council of School Attorneys Fall Conference


8 – 11 A.M.CBA 109: Board Governance for Data-Informed Decisionmaking This introductory course provides board members with clarification about the different types of data for the strategic, tactical, administrative and operational roles of boards and districts.

CBA 252: Media RelationsLearn the how-to’s and what-to’s of media relations in this course. Understand the basics of working with the media and methods to help school board members get their message out.

CBA 276: Board/Superintendent RelationsLearn practical strategies on how to develop or improve board/superintendent relations, including tips for communication, how to “agree to disagree” appropriately and to operate together in an effective manner.

CBA 278: Dealing With Difficult PeopleLearn effective strategies and practical ideas on how to communicate with and handle even the most difficult person.

CBA 342: Data First: Foundations 2Builds on the Foundations 1 information by helping board members learn what decisions and actions are needed after considering data.

CBA 365: Collaborative Conversations for Effective DecisionmakingThis highly interactive session will provide you and your governance team members with practical tools for effective decisionmaking.

8 A.M. – 3 P.M. CBA 101: Fundamentals of School Board Service Whether you have just won an election or have been serving your community for some time, Fundamentals of School Board Service provides both a broad overview of a school board member’s role in district governance and explores key aspects of board work.

NOON – 3 P.M. CBA 106: Community Relations Learn the basics of building strong community support for schools and education.

CBA 227: Ethical ChallengesExplore the ethical conduct required of board members who serve local communities through an interactive session.

CBA 343: Data First: Teacher QualityParticipants will learn the difference between teacher qualifications and teacher effectiveness, what growth data says about teacher effectiveness, how boards can use data to determine equitable access to effective teachers, how boards can align their decisions to improve teacher quality/access and more.

CBA 351: Social MediaThis course explores the multiple issues involved when a board of education is considering the use of social media in its work with the overall governance of a school district.

CBA 360: ISDs/RESAs/ESAs: What Can They Do for My District?This course provides information about the role of the ISD, funding sources and services provided. Participants will explore ways ISDs help with consolidation of services and support local districts.

CBA 375: Board Leadership: A Case Study ApproachThis case study experience serves as not only an effective strategy to sharpen your problem-solving skills and enhance your judgment, it will also build school leaders skill sets on how to anticipate problems before they arise and work through them as a team.

THURSDAY EDUCATION OPPORTUNITIES, CONT.Board Member Certification Classes (CBAs)Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.

9NOV. 1–4, 2018

Board Member Certification Classes (CBAs)Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.

Keynote Speakers

7:45 – 9:30 A.M.Is Your School District Better Because You Lead it?Principal Baruti Kafele, internationally renowned education speaker

Don’t miss this self-reflective journey that will force participants to view with a critical eye who they are as leaders in their districts including the intentionality behind all aspects of their practice. Participants will be challenged to look within themselves for deeper meaning of their own personal worth and value to the schools and educators they lead.

3:30 – 5:15 P.M.School Board Rap

Facilitators:

Jay Bennett, M.Ed., Leadership Services Manager; MacKenzie Feldpausch, M.A., Learning Manager; Donna Oser, CAE, Director of Leadership Development and Executive Search Services; and Debbie Stair, M.N.M.L., Assistant Director of Leadership Development, MASB

Year after year, school board trustees report that sharing ideas and best practices with trustees from around the state is what they value most about the Annual Leadership Conference. This engaging session will deliver that and more! While modeling a protocol that is often used by educators in their communities of practice, we’ll work together in teams to explore and idea share about a few of our most vexing school board issues. Check your badge for your team assignment and join the fun!

FRIDAY EDUCATION OPPORTUNITIES

Clinic SessionsTo aid attendees interested in focusing on specific topics, Clinic Sessions are organized into the following categories:

Governance and Executive Leadership—Effective leadership skills are necessary to transform public education. Learn how to align resources to the achievement of district standards and priorities, get updates on legal decisions impacting education, understand education reform, collaborate with diverse stakeholders and make better personal use of technology.

Innovations in District Management (Including Collaboration and Resource Sharing)—Learn how to deal creatively and collaboratively with economic challenges, diminishing resources and local bond initiatives.

School Board/Superintendent/Community Partnerships—Learn the different roles and responsibilities of the board and superintendents, as well as how to collaborate and develop long-term successful relationships inside and outside the system.

Student Achievement, Accountability and Data—Understand and use data to inform strategy and board decision. Gain an understanding of the conditions that optimize teaching and learning, narrow or eliminate the achievement gap, improve accountability and foster continuous improvement within a system.

Student, Family, Community, Wellness and Environment—Support, environment and wellness profoundly affect student outcomes. Learn about factors that support and hinder these critical inputs to student learning, as well as strategies to address challenges.

Technology + Learning Solutions—Technology is transforming how students learn. Learn about emerging research and technologies, practical strategies and real-life solutions.


Clinic Sessions, cont.9:45 – 11 A.M.

All Together NowHas your January Organizational Meeting ever felt like a Disorganizational Meeting? Ever expe-rienced a battle over officer elections? Or trouble fielding officers? Lack of a smooth transition is a leading indicator that there is trouble on a board. Learn a proactive approach to leadership succes-sion planning that will avoid the scars a disorga-nizational meeting creates. By prepping as a team for the Organizational Meeting, trustees have an opportunity to build trust, confidence and compe-tence as they begin a new year together. Take-aways include keys to consensus building, norms that work, leadership quality checklist for officers, parliamentary plays and a sample script.

Deb Macon, Consultant, MASB

Ethics and Fraud Prevention at School DistrictsLearn about real fraud cases in Michigan school districts and what you can do to prevent them from happening in your district. We will also review examples of different fraud and abuse situations and discuss if examples are considered fraud or abuse. Learn the different triggers of each scenar-io that determines fraud and abuse.

Jennifer Watkins, CPA, Principal and Timothy Crosson Jr., CPA, Audit Manager, Yeo & Yeo, CPAs and Business Consultants

Is My District a Better District BECAUSE I Lead it? Q & A With Principal KafeleAs a follow up to the keynote address, Principal Kafele will engage participants in an interactive discussion about the role of school and district leadership and school board members relative to the academic progress of the children that the district serves.

Baruti K. Kafele, Award-winning former urban principal, Education Consultant and Author (Keynote Speaker)

Mentor Coaching for School Superintendents—The Key to a Successful StartResearch shows that superintendents in their first three years are more likely to be successful if they have the support of a mentor coach. Making an ini-tial investment in the development of your super-intendent will help ensure longevity in the position as well as organizational success. Participants will learn more about what coaching is and how coach-ing can support the growth of their district leader. MASA has developed a Mentor Coaching Program that will help ensure your new superintendent has a successful start, which in turn will help support your organization’s overall growth.

Tina Kerr, Ph.D., Deputy Executive Director, Michigan Association of Superintendents and Administrators

Polishing Up Your Policies

This presentation will provide helpful guidance on revising board policies to minimize and avoid unintended legal liability in areas such as employ-ment discrimination and staff bullying.

Joseph B. Urban, Attorney, and Ann L. VanderLaan, Senior Attorney, Clark Hill

Rallying Your District for Change

Effective communication, clear messaging and transparent leadership can help unite the district. These pillars become even more important when your district has a new bond proposal on the bal-lot. Learn how one mid-Michigan school district learned from their previously failed bond, and in partnership with King Media, developed a mes-saging and communication strategy that changed the course of their students’ educational experi-ence.

Coleen King, President & Founder and Amanda VanLente, Marketing Coordinator, King Media

FRIDAY EDUCATION OPPORTUNITIES, CONT.

11NOV. 1–4, 2018

Shared Services—Not Business as UsualLearn how to deal creatively and collaboratively with economic challenges, diminishing resources and local bond initiatives. Before moving down the path of shared services, districts must be ready for the challenges this brings. Things to consider when reducing an integral part of the leadership team is who is going to pick up the work being left? What support is in place to ensure the ab-sence does not cause the district hardship? Are there benefits to this program?

Beky Silkworth, Assistant Superintendent for Finance and Fletcher Spears III, Superintendent, Clio Area Schools

Understanding Your Annual AuditLearn the different roles and responsibilities of the board and superintendents, as well as how to collaborate and develop long-term successful relationships inside and outside the system. This session will discuss and explain the important elements of a school district’s Annual Financial Report submitted by its independent auditors, con-centrating on the important financial elements that should be understood by board of education mem-bers. We will also discuss how board members can better utilize the AFR in board governance and leadership.

Adriane Schrauben, CPA, MBA, Shareholder; Carol Schachermeyer, CPA, Senior Manager; and Brett Karhoff, CPA, Shareholder, Hungerford Nichols CPAs + Advisors

Creating a Healthy/Positive School EnvironmentLearn how to build a healthy and positive school environment from an organization that has been doing it for more than 14 years. You will receive handouts and materials to start up a number of in-novative award programs for staff and community members, easy-to-implement wellness programs and many more learning opportunities to build a school culture that makes staff want to come to work each day.

Jeff Mills, Superintendent and Tom Richardson, Business Partnership Coordinator, Van Buren ISD

The Board Member and School Leader’s Guide to MISchoolDataCome for a guided tour of the NEW Parent Dash-board for School Transparency. Explore the vast resources freely available within MISchoolData that support school leaders and local boards of education in decisionmaking. See how easy it is to locate data about your district—including counts/enrollment/mobility and graduation to student assessment, school accountability or PK-20 pro-grams. Learn to navigate the MISchoolData portal through the lens of students, educators, the local community, early childhood, school leaders, cur-riculum and improvement, or colleges and univer-sities. Once you see the possibilities, you will add this to your “favorites,” tapping the graphs, tables and power of comparisons for improvement and planning at the local level. Bring your device and join us for a hands-on tour!

Jennifer Parker, Ed.D., Interactive Learning Consultant, Macomb ISD; Stan Masters, Coordinator of Instructional Data Services, Lenawee ISD; Kristina Martin, Management Technology Director, Macomb ISD; and Kelsey Heckert, Senior MISchoolData Analyst, Center for Educational Performance and Information



Space Odyssey: The Journey of Designing Schools for the FutureTake a journey with us as we explore designing dynamic schools for tomorrow! This interactive presentation will discuss the opportunities and challenges of designing multifunctional spaces that adapt to meet future needs. By examining past, present and future trends in learning, you will gain insight on how to future-proof your schools to optimize sustainability, adaptability and maximize efficiency. Join us in this forward-think-ing discussion on how to re-invent your spaces to reflect modern learning.

Nandita Mishra, LEED AP, Project Manager and Lauren Christenson, NCIDQ, Interior Designer, TMP Architecture; and Jamie Cain, Superintendent, Port Huron Area School District

2 – 3:15 P.M.

Building Effective Board/Superintendent RelationshipsDeveloping and sustaining productive relation-ships with the superintendent and among school board members is key. But what practices are most effective when time is at a premium? In this session, we’ll hear from experienced school board members about practices that have—and hav-en’t—worked for them. Participants will leave with a list of suggested communication protocols and, more importantly, hard-won wisdom from their colleagues.

Panelists: MASB Vice President Jill Fennessy, Board President, Tri County Area Schools; MASB Past President Michael Rochholz, Board Member, Schoolcraft Community Schools; MASB President-Elect Matthew Showalter, Board President, Shepherd Public Schools and Board Member, Gratiot Isabella RESD; and MASB Director Shawna Walker, Board President, Wayne-Westland Community School District; Moderator: Donna Oser, CAE, Director of Leadership Development & Executive Search Services, MASB

How do Top-Performing States and Nations Govern Public Education?In this session, we will review how the governance structures work in top-performing states and na-tions and compare/contrast that to how Michigan chooses to govern its schools. We will look at the governance structure’s roles and responsibilities from a federal, state, regional, local district and school level.

Dave Campbell, Superintendent, Kalamazoo RESA and Scott Menzel, M.A., Ph.D., Superintendent, Washtenaw ISD

Raise Your Voice—Advocate for Public SchoolsA collective voice is a strong voice. Learn how to increase the power behind your voice in advo-cating for public schools in your community and with your state and federal representatives. We’ll talk about the importance of being involved, how to get started and the best ways to communicate. You’ll gain tools to positively impact the education message in Lansing.

Jennifer Smith, Director of Government Relations, MASB

Clinic Sessions, cont.9:45 – 11 A.M., cont.

13NOV. 1–4, 2018

A Win/Win/Win Approach for District Tech SupportEquip students with essential job skills? Check. Provide timely tech support for staff? Check. Contribute cost savings for the district? Check. Technology is an essential administrative and in-structional tool for our schools but keeping every-thing effectively up and running can sometimes seem like a juggling act. This session provides a student-centered approach to district technology support. From getting the program started by main-taining effective oversight, this presentation offers a blueprint for how to empower our students to be-come essential members of the district tech team.

Derek Baad, Instructional Technology Coordinator and John Tavernier, Assistant Superintendent of Teaching, Learning & Technology, Huron Valley Schools

What Every Board Member Should Know About Your Business OfficialYou see the business official at board meetings, but what do they really do? Don’t they just do “the books?” Learn what YOU need to know about the position and how many business officials create savings opportunities that far exceed their cost.

Robert Dwan, Associate Executive Director, Michigan School Business Officials

Marketing and Communication Strategies: Controlling Your District’s NarrativeThis session will focus on two parts: 1) communi-cation between the administration to the board, and 2) communicating from the board/district to the community. We will share practical ideas and strategies for both these areas with a little market-ing dust sprinkled in.

Randall Fleenor, Superintendent and Jay Larner, High School Principal, Lakewood Public Schools

The School District’s Role: Booster Clubs and Student GroupsStudent activity groups, including booster clubs and PTOs, play an important role in the education-al system. This session will provide an outline of best practices for developing a positive working relationship that does not unnecessarily expose the school district to liability for another organi-zation. Recommended board policies and proce-dures related to such groups and the importance of addressing support groups that are overstep-ping their bounds will also be discussed.

Roy Henley and Kari Shay, Attorneys, Thrun Law Firm

Literacy for All: The Macomb ISD PreK-12 Literacy FrameworkIn order to increase literacy skills, teachers must have a clear understanding of research-based instructional practices in reading and writing. Macomb ISD recognized the need for a compre-hensive and holistic approach to teaching literacy. As a result, the PreK-12 Literacy Framework and Indicators of high-quality instruction were devel-oped to guide districts, schools and teachers in the teaching of literacy. We’ll share the tools, resourc-es and practices used to translate this framework to your district.

Alesia Flye, Ed.D., Chief Academic Officer; JoAnne Elkin, Early Childhood Coordinator; Elizabeth Lietz, Secondary ELA Consultant; and May Manna, ELA K-3 Coach, Macomb ISD



Active Shooter/Intruder Response: Giving Your Schools the Tools to PrevailSadly, no explanation is necessary as to the importance of this topic. In our world today, we cannot do enough to keep our students and staff safe from people who wish to do them harm. This session will not be a training, but a presentation of how active shooter/intruder response training can prepare school staff to mitigate harm and prevail in the deadliest of situations, which we hope they will never face. Participants will be encouraged to work with their local emergency management and law enforcement authorities to get the appropriate training for their schools.

Rich Franklin, M.A., Superintendent, Barry ISD; Marti Horrmann, School Liaison Officer, Barry County Sheriff’s Office; and Jim Yarger, Coordinator, Barry County Emergency Management

Using a Learner Profile to Drive Instructional OutcomesTo prepare students for college and the workforce, we must create innovative learning environments that support the success of each student. Join us as we explore how using a Learner Profile/Portrait of a Graduate can help sharpen the focus on the skills and student attributes you want your stu-dents to exhibit. We will discuss strategies build-ing teacher capacity and personalizing student learning.

Heidi Pfannes, Board Member and Scot Graden, Superintendent, Saline Area Schools

School Board Guide to Online Learning: A Practical ResourceTechnology is transforming how students learn. Learn about emerging research and technolo-gies, practical strategies and real-life solutions. Come learn about the School Board Guide to Online Learning. Prepared by Michigan Virtual Learning Research Institute®, with review and support from the Michigan Association of School Boards, this free guide helps acquaint school board members with K-12 online learning. The guide includes general information about K-12 online learning, successful attributes of online learners and pro-grams, and Michigan-specific requirements that all districts need to abide by. It also references many practical resources for deeper study.

Joe Freidhoff, Vice President, Michigan Virtual and Jay Bennett, M.Ed., Leadership Services Manager, MASB

Clinic Sessions, cont.2 – 3:15 P.M., cont.

15NOV. 1–4, 2018

6:30 – 9:30 P.M.

CBA 103: Basic School Finance The first portion of this course deals with the current State School Aid Act and its importance to local boards of education. The second portion explores development and monitoring phases of a local district’s budget.

CBA 108: Navigating the Legislative ProcessParticipants will get a detailed account of the legislative process, learn lobbying techniques and get an overview of current legislative issues.

CBA 214: Open Meetings ActExplore aspects of the Michigan Open Meetings Act, whether your board is in full compliance and how the latest Attorney General opinions affect your governance roles and more.

CBA 224: Succession PlanningThis highly interactive course will provide board members with the tools to plan and prepare for a change in superin-tendents and specifically address three different situations: the unexpected emergency, the transitional situation and the anticipation of a change.

CBA 263: Focusing on FeedbackAfter this course, board members will have a better un-derstanding of and appreciation for the important part of communication we term “feedback.” The course focuses on both formal and informal feedback.

CBA 344: Data First: High School and BeyondThis course takes board members on a data journey to help achieve their goals of preparing all students for the real world. There’s vast data to navigate through and this course highlights what data is needed to serve as early indicators that students are on track for graduation or in danger of dropping out, and more.

SE2: Instrument-Specific Training: MASB Superintendent EvaluationParticipants will delve into how to use the instrument effectively and will be lead through the process of the compilation and presentation of the evaluation. Note: This Tool-Specific Training session fulfills state training require-ments.



Keynote Speakers

7:45 – 9:30 A.M.Governance That Supports Student Literacy Nell K. Duke, Ed.D., Professor, Literacy, Language and Culture, Department of Education, University of Michigan

There are so many ways that literacy development can go wrong—or right—for young children. In this presentation, Duke discusses specific actions that school boards can take, from supporting professional development to fostering support in the community, to make literacy “go right” for more of Michigan’s children.

11 A.M. – 1 P.M.MASB Legislative UpdateJennifer Smith, Director of Government Relations and Mitch Albers, Assistant Director of Government Relations, MASB

Get the latest scoop about legislative activities, proposed bills, and what’s happening in Lansing and Washington, D.C. from the MASB Government Relations staff.

2:45 – 4:35 P.M.Lead Like a Pirate: Dynamic Strategies for Transforming School CultureShelley Burgess, award-winning teacher, principal, assistant superintendent and renowned author

Pirate leaders seek the greatest of all treasures—amazing schools, engaged students and em-powered educators who know they’re making a difference. In this thought-provoking session, educator and author Shelly Burgess will help us explore what it takes to be a pirate leader and dramatically transform culture. Join us as we chart the course to create schools where students and staff are knocking down the doors to get in rather than out.

9:45 – 11 A.M.

After It’s Official: Onboarding Your New Board Members

A well-thought out onboarding process for newly elected/appointed trustees helps to prepare new trustees for success and enables the board to focus on forward progress for your students. Join your colleagues in this session for lively sharing of best practices as well as pointers from a few of MASB’s veteran governance consultants!

Debbie Stair, M.N.M.L., Assistant Director of Leadership Services and Scott Morrell, Senior Consultant, MASB

SATURDAY EDUCATION OPPORTUNITIES

Clinic Sessions

17NOV. 1–4, 2018

Potential Construction Project: Where do we Begin?

Doing a construction project takes considerable planning. This presentation will focus on the process used when a district might be considering a construction project. Discussion will include: what is involved in a facility study, how to gather input from the community, kinds of funding that could be used for the project, ideas for a bond campaign, and procedures for selecting an architect, construction manager and financial advisor.

Dave Moore, Retired Superintendent, Corunna Public Schools

Getting Ahead of the Curve: A Proactive Approach to Building School Community Support for Gender-Inclusive Schools

Schools can sometimes have their backs against the wall when they choose to adopt gender-inclusive pol-icies and practices without proactively and effectively engaging with their community. This session will help prepare boards to develop an effective process to stay ahead of the game and out of the headlines. We’ll examine case studies of Michigan districts that have been successful and those that have faced significant challenges. You’ll leave with lessons learned that can be applied to your own district.

Kim Phillips-Knope, MSW, Safe and Supportive Schools Consultant, Michigan Department of Education and Joel Gerring, J.D., Assistant Legal Counsel, MASB

Engaging With Young Leaders

Come hear from some of Michigan’s youngest board members about the future of education, attracting/retaining young talent and what it’s like to be a digital native in the realm of public educa-tion. Then have the opportunity to ask your ques-tions and get answers relevant to you from the perspective of the younger generation.

Daniel Colling and Joshua Denzler, School Board Members, Lake Shore Public Schools; Tobias Hutchins, Vice President, Fennville Public Schools; Nichole Kangas, School Board Member, South Redford School District; Eric-John Szczepaniak, School Board Member, Kenowa Hills Public Schools; and Jack Temsey, President, Eaton RESA and Secretary, Potterville Public Schools

CTE in Macomb County—Leveraging Industry Partnerships

This session will share how Macomb County leverag-es industry partnerships to advance career aware-ness for students and educators. The CTE team at the Macomb ISD focuses on three pillars of support for our local districts—Program Improvement & Expan-sion, Career Awareness and Business Engagement. This session will look at strategies used under each of these categories and how they can be used in any community.

Shannon Williams, Career & Technical Education Consultant, Macomb Intermediate School District

Social Media Policies: Key Elements and Enforcement

Has your school board adopted a social media policy? Attorneys will discuss the key elements of a social media policy and the legal issues related to enforcing it in regard to employees using social media for work purposes and personal use.

Brad Banasik, J.D., Legal Counsel, MASB; Charyn Hain, J.D., Attorney/Partner, Varnum LLP; and Richard Clapp, Ph.D., President, NEOLA

Beyond Black & White: Identifying and Remedying Potentially Discriminatory Student Discipline Policies

“We don’t discriminate; we just deal with bad behavior. . .” Yet, a disproportionate number of suspensions/expulsions fall on young black boys. This presentation explains the USDCR/USDE’s mandate to identify, avoid and remedy discrimi-natory discipline policies/practices. It delves into strategies for balancing positive school culture, which is essential to educational success, with fair and equitable student discipline that doesn’t give up on students, regardless of their race. Partici-pants will be encouraged to share best practices.

Candace Sorensen, J.D., Legal Counsel and Nicole Sorensen, J.D., Legal Counsel, CS3 Law PLLC


The WORST Part of Your Job: Restorative Justice Can Help You Avoid It

Restorative justice could be your ticket out of the worst part of your job—suspending and expel-ling students. Effective August 2017, Michigan’s Revised School Code replaced zero tolerance’s exclusion requirements with restorative justice. Join this dynamic, interactive session to learn about the law and how the restorative philosophy, principles and informal practices can empow-er your district to keep kids in school and build stronger learning communities.

Nancy Schertzing, President, Schertzing Communications, LLC and Kara Rozin, J.D., Attorney, Clark Hill, PLC

Leveraging OERs to Level the Playing Field—Michigan #GoOpen District Stories

Any district can #GoOpen! Hear the journey and ask questions of two Michigan school districts that decided to join the national and state #GoOpen initiatives, making the commitment to use and develop Open Educational Resources for instruc-tion. Learn about the impact on teachers, students, administrators and board of education policies.

Teresa Fulk, Director of Instruction, Wayland Union Schools and Jennifer Johnson, Supervisor of Assessment & Instructional Technology, Marysville Public Schools

Are Your District’s SAT Scores Where They Need to Be?

The state assessments in Michigan give schools the opportunity to track student progress toward college readiness starting in eighth grade. The College Board has partnered with Khan Academy to develop free, personalized remediation avail-able for all Michigan students. Initial research shows six to eight hours of Khan Academy prac-tice = 90-point score gains. This presentation will explain how students access Khan Academy, how the personalized remediation works as well as how teachers and parents can monitor student

progress. The College Board also offers access to My Big Future & Road Trip Nation for college and career exploration. All Michigan students, teachers and parents need to be familiar with these tools.

Wendy Zdeb, Executive Director, Michigan Association of Secondary School Principals

Workforce Development in Partnership With Business

The Alpena Area Chamber of Commerce has developed and implemented a unique workforce development training series hosted in conjunction with Alpena High School. The AACC schedules volunteers from the business community to teach students in grades 9-12 a developed curriculum for a combined total of 17 days. The volunteers bring real-world experience into the classrooms to: teach soft skills, career expectations, resume and interview skills, host mock interview oppor-tunities, offer resume critiquing and more. The program has been very well received by faculty, businesses and students and is completely repli-cable.

Jackie Krawczak, Board Member, Alpena Public Schools and President/CEO, Alpena Area Chamber of Commerce

SATURDAY EDUCATION OPPORTUNITIES, CONT.Clinic Sessions, cont.9:45 – 11 A.M., cont.

19NOV. 1–4, 2018

1:15 – 2:30 P.M.Bond Construction Oversight—Making Sure Promises Made Are Promises Kept

School board members are faced with the daunt-ing task of the oversight of spending tens of millions of bond dollars on construction. One of the challenges in doing so is making sure that the commitments made during the promotion of the bond to the community are kept. The goal of this session is to give board members an easy-to-un-derstand framework to set up in their districts to control bond spending and to assure it is being spent on the items on which the public voted.

Ahmed Ismail, Board Member, Grosse Pointe Public School System and Dennis O’Connor, Board Member, Novi Community School District and Oakland County School Boards Association

Employer Legal Liability and Third-Party Contracts Matter

Join experts from Michigan’s largest school in-surance pool to discuss concerns that stem from third-party contracts. This presentation will dis-cuss trends and learn from real lawsuits at Mich-igan public school districts, while helping school board members understand contract language that could negatively impact your district.

Steve Privasky, Property/Casualty and Workers’ Compensation Program Manager and Janet Sluiter, PC, Claim Manager, SET SEG School Insurance Specialists

Charting a New Course: How to Lead Change Without Capsizing Your Ship

Change in our systems is inevitable. It can be ex-citing, but no matter how big or how small, change can also be overwhelming and stressful, so how do we lead it? Change isn’t something we can just announce from the podium and then expect things will be different. It is a process, that when imple-mented well, builds the commitment rather than the compliance of your entire crew. In this session, we will dive deep into the strategies, processes and mindsets that will help YOU expertly navigate the seas of change so it permeates powerfully and positively throughout your system.

Shelley Burgess, award-winning teacher, principal, assistant superintendent and renowned author (Keynote Speaker)

Using Design Thinking and the Whole Child Approach to Create Your Next Strategic Plan

This presentation by the Genesee ISD will assist participants in their understanding of the design thinking methodology and its application to the field of education, specifically as it can relate to strategic planning. GISD will guide participants through their strategic planning process focused on the whole child concept and discuss how dis-tricts can utilize this beneficial methodology for strategic planning, school improvement planning, goal setting, action planning, etc., to move a dis-trict forward in meeting its vision.

Melody Strang, Ed.D., Superintendent; Bethany Zito, Principal; and Fred Hinz, Board Member, Genesee School District


Using Best Business Practices to Promote District Financial Sustainability

This session will focus on board fiduciary respon-sibility of monitoring and maintaining district financial health through the use of best business practices. Current national research on district sustainability as well as recent Michigan case studies will provide participants with a road map on how to recognize and support best practices for district sustainability. This presentation will be made by a CPA who is a 40-year veteran of school business leadership.

Don Sovey, CPA, Chief Financial Officer, School and Municipal Advisory Services, PC

Chain of Command for Communications

The most effective way to handle communications is to have a universal chain-of-command between your board members, board president and su-perintendent. But what happens when things don’t go according to plan? Attend this session to take away best practices to get the communications train back on the tracks when unexpected events derail your processes.

Greg Rokisky, Marketing Manager, MASB

Choosing Your Successor

What resources should board members use when deciding when to leave—from using board self-evaluation tools and/or including the super-intendent’s honest feedback? What skills do you seek in prospective new board members? Once those skills have been defined, with the superin-tendent’s assistance, how do you go about actively recruit community members who can best serve the district’s children by leading (and possibly enhancing) the board/superintendent’s goals for success? These questions and more will be an-swered in this session.

Susan Baskett, Board Member and Jeanice Swift, Ph.D., Superintendent, Ann Arbor Public Schools

The Board President-Superintendent Relationship—A Foundation for Organizational and Community Success

Developing a productive partnership between the board president and superintendent sets the foun-dation for a collaborative climate within the school district. Learning organizations must draw upon, and respect, the backgrounds, abilities and views of stakeholders—both young and old. Join an opportu-nity for sharing and conversation about how district and board leadership can unite to engage stake-holder passions and voices, thus promoting student learning and community engagement in our schools.

Julie Everly, Superintendent and Lawrence VanWasshenova, Board President, Monroe Public Schools

Using Academic Data to Drive Your Budget Planning

What story is being told about your district’s instructional spending and proficiency results? More importantly, are you paying attention and adjusting according to the data? Learn how a dis-trict can analyze data to find what is working and what is not working to inform budgeting, staffing and programming decisions. Using data analytics can help a district make more informed decisions.

Ronald Kraft, Superintendent and Joseph LaPointe, Board President, Stephenson Area Public Schools

Information Overload, How to Keep Track of it All

In a climate of “fake news” how do you determine what news is and isn’t important to your work as a board member? The task of organizing and finding relevant information can be an incredibly daunting task for board members who already get “too much” information. Join our discussion for a variety of tips and specific tools that members can use to highlight the news and information that they need to remain informed and engaged.

Jay Bennett, M.Ed., Leadership Services Manager, MASB

SATURDAY EDUCATION OPPORTUNITIES, CONT.Clinic Sessions, cont.1:15 – 2:30 P.M., cont.

21NOV. 1–4, 2018

Two Organizations, One Incredible Library

This presentation will tell the story of how two organizations partnered to turn the new state-of-the-art media center in the Kelloggsville High School into a true community library. This unique partnership not only provided the community with the wealth of resources and information that come with having a public library in the neighbor-hood, it also greatly enhanced library services to students. We’ll share how the board of education was instrumental in this nontraditional approach to providing a critical service—library materials, programs and services to a community.

Tammy Savage, Assistant Superintendent, Jane Ward, Board Member and Jim Ward, Media Consultant, Kelloggsville Public Schools; and Lindsey Dorfman, Director of Branch Services and Operations, Kent District Library


6:30 – 9:30 P.M.

CBA 102: Policy Explore the necessary skills and knowledge for estab-lishing policy.

CBA 107: Labor RelationsBoard members will become acquainted with the nature and language of labor relations and public schools.

CBA 215: Advanced School FinanceFind out about the standards and benchmarks used in both the private and public sectors for fiscal soundness.

CBA 226: Exercising Political JudgmentWhat options exist for making difficult decisions when there is no easy answer? What strategies are effective for navigating today’s political environment? Explore these questions in an interactive session.

CBA 246: Advanced Community RelationsLearn how new approaches and media options will help you connect with and engage your target audiences while building trust.

CBA 251: Strategic Planning and Goal SettingLearn the board’s role in goal setting, the best approach for planning, how to identify key issues, trends and forces impacting school districts, how to develop goals and key indicators to assess progress, and why they are essential for accountability.

CBA 297: Effective Board MeetingsThis course introduces attendees to practical strategies and techniques that will lead to effective and productive meetings.


8 – 11 A.M.

CBA 104: Basic School Law Provides board members an overview of the school code governing Michigan school districts.

CBA 255: Culturally Competent LeadersThis course will help school board members with concrete strategies to connect cultural competence to the mission of schools, to provide high-quality education for all students and close achievement gaps.

CBA 257: School District Safety and SecurityThe completion of this course helps board members better understand their roles and responsibilities before, during and after any critical incident occurring within their district.

CBA 262: Spokesperson TrainingPreparing for successful media interviews and learning how to state your message effectively will be covered.

CBA 295: Advanced Leadership 1Part one of this activity-based program is designed to en-hance board members’ understanding and practice of the principles of effective governance.

CBA 330: Legal Issues in Interscholastic AthleticsThis course acquaints school board members with the various legal issues a school district must carefully handle in order to operate its athletics program with minimal risk of liability.

8 A.M. – 3 P.M.

CBA 101: Fundamentals of School Board Service Whether having just won an election or having been serv-ing one’s community for some time, Fundamentals of School Board Service provides both a broad overview of a school board member’s role in school district governance and explores key aspects of school board work.

NOON – 3 P.M.

CBA 105: Curriculum and Instruction This introductory course provides board members with an understanding of the changing world, components of an effective curriculum delivery system and the board’s role in curriculum, instruction and assessment to enable student achievement.

CBA 264: Shaping Opinions about Public Education

This “advocacy skills” course gives you tools to build com-munity involvement and lasting support for your school programs and reforms.

CBA 274: Board Self-Evaluation for Continuous ImprovementLearn about various assessment tools, the benefits of board self-assessment, when to conduct a board self-assessment and the mistakes to avoid when doing self-assessments.

CBA 290: Advanced School LawThis course offers board members the opportunity to review specific laws and legal issues relating to school districts.

CBA 296: Advanced Leadership, Part 2A continuation of CBA 295, participants leave with tips, techniques and tools to immediately apply in their dis-tricts. This is a course that would be equally valuable to superintendents. Come as a team!

CBA 309: Current Trends in K-12 TechnologyThis course is designed to help attendees understand new trends and evaluate their own district’s use of technology.

SUNDAY EDUCATION OPPORTUNITIESBoard Member Certification Classes (CBAs)Descriptions abbreviated. For full CBA descriptions, visit masb.org/cbas.

The Exhibit Show is at DeVos Place, which is connected to the Amway Grand Plaza Hotel. Parking is available at DeVos Place and nearby lots. For more information and directions,

visit www.devosplace.org/maps-and-parking.

PARKING RATES:$29/day for self-park

$34/day for valet

RESERVATION DEADLINE:

Oct. 7, 2018

CHECK-IN:4 p.m.

CHECK-OUT:Noon

Nov. 1 – 4, 2018

Amway Grand Plaza & DeVos Place, Grand Rapids, MI

REGISTRATION FORM ENCLOSED

Did you know that, according to the New York Times, of the 52 top places to

visit in the world, they voted Grand Rapids #20?

There’s never a shortage of things to do, no matter the season. Food, art, music,

history—you name it, Grand Rapids has it.

Visit www.experiencegr.com to see all of the beautiful things Grand Rapids

has to offer to enhance your conference experience!

Frederik Meijer Gardens John Ball Zoo Grand Rapids Art Museum Downtown Market

Family Farms Endless Restaurants

Attractions… just to name a few!

Documents

0 unding .0 ron: esuts 11 ective 1:1 min arc .01 e ... - MASB · 4 AMWAY GRAND PLAZA & DEVOS PLACE Dear Members, Another summer is coming to a close and as fall approaches, I am