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1251 0 Ponderosa Road Lake Country, BC

V4V 2G9 Phone: 250-766-1 777

Fax: 250-766-1 767 Email: jdevries@silk.net

June 28", 2007

Chris Morey, Chair Northern Rockies Regional District Town Square 5319-50" Avenue South Bag Service 399 Fort Nelson, BC VOC 1 RO

Dear Chris,

The Fresh Outlook Foundation is hosting the second annual Building SustainAble Communities conference November 20" to 22"d in Kelowna for elected officials and staff from local governments throughout BC.

Last year's conference drew 21 5 delegates, with almost a third being elected officials, another third being administrators, and a final third being planners, engineers, consultants, etc. The province as a whole was very well represented, with delegates coming from throughout the Okanagan and as far away as Dawson Creek, Fort St. John, Mackenzie, Cranbrook, Nelson, Kimberley, Kitimat, Lytton, Smithers, Prince George, the lower mainland, and Vancouver Island.

Verbal and written evaluations were overwhelmingly positive. Seventyeight percent of delegates were "very satisfied" with the topics and agenda, while 80 percent were "very satisfied" with the speakers. More than 85 percent were satisfied with networking opportunities. Probably most significantly, 97 percent of participants thought the conference should be an annual event. To that end, I've scheduled it for November 20" to 22"d, 2007, again at the Coast Capri (see enclosed agenda).

As this year's conference is a fundraiser for the foundation (see enclosed backgrounder), I'm hoping the Northern Rockies Regional District will consider stepping forward as a sponsor. As noted in the enclosed document outlining Corporate Sponsorship/Social Investment Opportunities, there are many good reasons for you to be involved.

Thank y7 r your consideration, and I look forward to hearing back from you soon.

~espec$ull~ submitted, a6 Joanne de Vries

Founder & CEO

Building SustainAble Communities - For Local Governments: From Awareness to Action

November 2dn to 2yd, 2007 Coast Capri Hotel

Kelowna, BC

HOST & FACILITATOR: Fresh Outlook Foundation

CONFIRMED SPONSORS: Built Greenm BC

Community Energy Association Royal Roads University

SrnartGrowth BC U BC-Okanagan

West Coast Environmental Law

Building SostainAble ~ommuniti& - The Climate-Change Conundrum: Decision-Makers' Roles and Responsibilities

REGISTRATION

Opening Remarks

Climate Change 101 TED

Tackling Climate Change: The Need for Solutions that Work Guy Dauncey - BC Swtalnabkr Energy AssocMm

Tuesday, November 20m, 2007 Coast Capri Hotel

Kelowna, BC

10: 15 REFRESHMENT BREAK

10:30 Exploring Legal & Policy Challenges & Solutions Susan Rutherford - West Coast Environmental Law

11:15 Building Rwilient Communitiw: Emerging Tools for Managing the Growing Exposure to Severe Weather Paul Kovacs - Executive Director, Institute for Catastrophic Loss Reduction - President, Property and Casualty Insurance Compensation Corporation

12:OO LUNCH

Breakout 1. The Carbon Challenge and Potential Solutions

Dr. James Tansey - Chair of Business Ethics, Sauder S c h d d Business, UBC

2. Climate Change Impacts and Opportunities in Quesnel Jim Savage - Executive D i W Quesnel Community & Economic Development Commission

3. Introducing the Provincial Climate Action Secretariat Invited

4. TBD TED

Action on Climate Change: Building a Roadmap for American and Canadian Ctties Mark Hdland - Holland Barrs Planning Group

REFRESHMENT BREAK

Envisioning Climate-Change Scenarios MetroQuesf's Dave Biggs will facilitate this interactive session wing computer-generated modelling software to show the potential effects of climate change on BC's future.

Closing Remarks

DINNER WlTH KEYNOTE SPEAKER

Terry Tamminen -President of Seventh Generation Advisors - will share his experiences as a climate-change policy advisor to high-level politicians such as Arnold Schwarzenegger and four Canadian premiers, including BC's Gordon Campbell.

Wednesday, November 21*, 2007 Coast Capri Hotel

Kelowna, BC

790 REGISTRATION

8:30 Opening Remarks

8:45 Is Humanity Inherently Unsustainable? Dr. Blii Reas - $mfesmr, School of Community & Regkmal Planning, UBC

9:30 The Growth-Management Delusion Dr. Gabw Zovanyi - Ruhssoc Eastem W a i n g t w , University

10:15 REFRESHMENT BREAK

10:30 From Unbridled Consumerism to Zero Waste Helen Spiegeman - Preddent, Product Policy Institub

11 :15 Breakout #1 1. From Vision to Action: Strategic Sustainability Planning in Rossland

G o d Smith -Mayor, Rosshnd K e h f i n S a l d a m - - & e c u l i v e ~ , K o o t e ~ y A s s a c i a b b n ~ ~ & T e d , ~

2. Proactive Trends in Water Conservation Doug Bennett- Consenratian Managar, Southern N d Water ArrtnoMy

3. The Link Between Social Capital, Social Agency, and Sustainability Dr. C h h Ling - hsWoctmI Sck&w, Royal Roads University

4. Oreen Buildings 8 Net Zero Neighbourttoods Helen Goodlend - Executive Dinrctor, Lighthouse Sustainable BulMlng CenW

12:15 LUNCH

I Critical Infrastructure for Sustainable Development Dr. Ann Dale - Professor, Royal Rae& Univemtty

2:OO Breakout #2 1. Award-Winning Sustainability Planning in Ucluelet

Felrce M a m i - DkecOw d Planning, Dbtrict of Ucluelet

2. Encouraging Sustainable Transportation Dr. Gwd L O V ~ I P V ~ - Fswlty d m Science, U8C-Okensgan

3. Bridging the Sustainability PlanningAmplementatlon Gap Chrls Undberg - Simon Fmsw University CenW for Sustainable Community Deve/oywnent

4. Federal and Provincial Sustainability Initiatives TBD

3:00 REFRESHMENT BRHK

330 Very Long-Term Planning: Lessons from the Field Dr. Nda-Kete Seymoar - RwMW & CEO, intern8tion8l Centre fw Swdainable C i t b

4:15 Closing Remarks

6:30 DINNER WITH KEYNOTE SPEAKER

ble Communitie

8:00 REGISTRATION

8:30 Opening Remarks

What Does the Public Really Think About Sustalnabillty'? James Hoggan -James Hoggan & Associates

Thursday, November 2Znd, 2007 Coast Capri Hotel

Kelowna, BC

From Red Tape to Green Development: Removing Bureaucratic Barriers TBD

10:15 Breakout # I 1 Award-Winning Sustainability Successes in Port Moody

Gaetan Royer - City Manager, Port Moody, BC

2. Innovative Water Resources Management Dr. Hans Schreier - Rubsor, University of British Columbia

3. Built GreenTM BC Jennifer Shaw - Program Director, Canadian Homebuilders Association of BC

4. From Silos to Systems: An Integrated Approach to Addressing Climate Change Jodi Mucha - Director. BC Healthy Communities

11:15 Breakout #2 1 Energy Planning Successes in BC Communities

Michael Wilson - Community Energy Association

2. Sustainable Housing: Addresslng Imperfections in the Housing Market Dave Smith - Director of Planning, District of Peachland

3. Collective Success: The Okanagan Collaborative Conservation Program Tasha Sargent, Grasslands Conservation Council of BC

4. Green Building Pdicy in Abbotstord TBD

12:15 LUNCH with Speaker Political Realities and Potential Synergies: Past, Present, and Future Dr. Tom Siddon - Fanner federal cahinet minkter - Chair, Okanagan Wafer Stewardshi# Council

1:15 The Sectoral Approach to Sustainability: Involving the Public, Private, Civic, and Academic Sectors Presentations fdlowed by a penel discussion

The Public Sector- TBD The Private Sector- TBD The Civic Sector- Smaffimwth BC The Research & lnnovatkm Sectur- UBCOkamgan

Indicators: Tools to Measure and Advance Sustainability Steve LMe - Fraser Basin Council

3:15 REFRESHMENT BREAK

3:30 Toward Sustainability: Strategies for Change Within Your Organization Thomas Osdoba - Executive Director, Canada Carbon Trust

4:15 Closing Remarks

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Outlook '. F O U N D A T I O N .*

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CORPORATE SPONSORSHIP1 SOCIAL INVESTMENT

OPPORTUNITIES

The Fresh Outlook Foundation offers a variety of opportunities for corporate sponsorshiplsocial investment, all of which optimize tangible and intangible benefds for participating sponsors/investors. As a supporter of the foundation, you will enjoy:

Affiliation with a credible, leading-edge organization and the promotion of sustainability Opportunities to publicize your organization as a foundation partner Exposure to provocative, user-friendly, and timely information that will help build sustainability thinking into your business strategies Access to industry-specific research and information about sustainability Access to a multiisectoral network of sustainability experts

Simply check (.I) the program or service you'd like to support, along with the sponsorship package that best meets your needs. Foundation staff will then work with you to ensure maximum return on your social investment.

17 Website development and maintenance

Newsletter and magazine research, production, distribution, and archiving

Member development and support

Existing program implementation, promotion, and support

Bulldlng SwtelnAble Communities (for local governments)

Maven Mentors (for communtty leeders)

New program development, implementation, promotion, and support for:

Specific business sectors (e.g., manufacturers, ~wtallers~ sewlce providers)

Communtty gmups (e.g., nelghbourhood assocletlons, PACs* book clubs)

Service clubs (e.g., Rotary, Kinsmen)

Shoppers

Stnta counclls

R e c ~ o n a l groups (e.g., motorcycle clubs, snowmobile clubs)

Hlgh-school and university students

Chumh congregations

Eva"t sponsorship (e.g., Building SustainAble Communities conference]

Staff and volunteer training

Operating expenses

see over.. .

CI Platinum 8 $20,000+ per year

Benefits Logo In Sponsor P d l e on homepage Logoonbottomofhomepage

J Logo on wehlte sponsor page J Logo on leitedmd, bu8lneas c a d ,

brochum, and other promodlonal pieces ./ Logo on all newslettern produced by the

foundation for Its supportem Extensive axposum at all foundadon- s p o n s ~ events (e.g., Bulldlng S ~ l n A b l a Communitlw co-nce)

J F m mglstntlon for eight at the annual Bulldlng SucrtslnAble CommunItltm confemnce

Gold $1 0,000 - $1 9,999 per year

8 Benefits Logo on bottom of website homepage

J Logo on webshe sponsor page Name on leitedmd, burln8sa c a d , brochums, and other promotional pieces Logo on all newsleftem produced by the founddon f i r Its supportem

J Extensive exposum at all fwndatlon- sponsomd events fag., Bulldlng SwtrlnAble Communttius confemnce)

J F m mglstmtion for tour at the annual Buildlng SwtalnAble Communities confemnce

Silver $5,000 - $9,999 per year Benefits J Logo on wlebrite sponsor page J Name on brochures and other

pfOmadl0~l plece~

J Name on all newslettens produced by the founddon for Its supportem

J n at all^ ewnts(~, & u l M 1 1 n g ~ l ~ -- Fme mglstntlon for hvo at the annual Bulldlng SustaInAble Communitlw confemnce

Bronze* $2,500 - $4,999 per year Benefits J Logo on w h i t e sponsorpage 4 Name on all newsletter pmduced by the

touncktion for Itr supportets -ata- -(a&, wwmf - --I

J Ftw mglstmlon for one at the annual Building SustalnAble Communh conhmnce

Copper $1,000 - $2,499 per year Benefits J Name on website sponsorpage

Name on all new8Iettem pmiuced by the foundadon for Its supportem

J n at all^ ernws(8.0J m - 1 - CommuJlYee-

Donation up to $1,000 Donor Wll be mcognlred on webslte donor page

SPONSORSHIP INFORMA 77ON - Posllion:

Addrerr:

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P L E A S E K W Z W A R D T O : F l s r h ~ F a n l a b b n ~ l 2 6 1 O P a d e r r # e R o a d , L e k e C w A y , B C V 4 V ~ * ( P ) ~ l ~ - O 2 S O ? 6 8 - 1 7 8 7 - ( e ) ~ - w ~

Outlook F O U N D A T I O N

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Lt (J The F& Outlook Foundation enhions a future in hich all d P Bdish Columbians engage in sustainable behawors at home : wo& and plw To thoZ end the foundation uses sldled and

passionate faalitatotors armed nilh proven sou01 marketing

moiegi~ to enable and encourage luding behmor change hat -/

8, 1<;0 ' suppot& cornmun~esr soa;al arIturaI, environmentn[ and economic i t i s h ~ o \ u in tern and objedives.

. . . emy o w of wpkzys an imporkmtprrrt - inf- so imprWat tbat our beb/tvion at home, work, andplay cott~titutr thep4ztrrt potmt.iaIfirpo$itiw or ncgatiw change. --

Many communities are abuzz with and lasting behaviors, and then CBSM to target specific audiences talk about "sustainabili." While to share the good news with their with customized, leading-edge some it's simply a "catchphrase" or families, friends, and colleagues. programs that enable, the "flavour of the month," other The Fresh Outlook Foundation is a encourage, and empower more insightful local government! sustainable behaviors. and citizens see sustainability as the most important issue we face today. They understand t ha~ wc

must integrate and balance o w social, cultural, endrironmental, and economic interests and objectives now, if we are to ensure health and happiness for Mure generations. And they know that every one of us plays an important part - in fad, so important that our behaviors at home, work, and play constitute the greatest potential for positive or

ion-profit organization that uses

negative change.

Successful change agents around the world also appreciate that behavior change is best inspired by

n r community-based social marketing s no secret: m&k Am g sus-kxindi~ity. ~ n d P m - d - (CBSM) - a proven, practical,

md

affordable, and measurable tool H l f i t ) d i e ~ ~ l l l l l l l d t i m

that helps people identify and navigate the roadblocks to beftmWr&gr sustainability, adopt appropriate

PASSION

PROGRESSIVE PROGRAMS The Fresh Outlook Foundation's inaugural target audience is local governments through a program called Building SustainAble Communities (BSC). TMs will be followed by programs for community leaders (Maven Mentors), and the^ business people, shoppers, diurch congregations, service dubs,Bata councils, recreational groups, etc.

Building SustainAble Communities S T A T E I M - . , focus&o~ gCuc$ng4"mgaging -- I

elected and appointed officials through ptmgrams designed specifi-

pmoke 'fresh cally for l o d governments. The first O&k MltOnE. four components.difi&de an

El annual conference @he first was

I B&kh Cohmbians held in November 2QQ5)I monthly

that -~WS newdettem, regular webimrs, and a mentorship program. -

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behavior at home,

Maven Mentors is related to BSC, but will be piloted after BSC is up and running. Community 'mavens' (e.g., political and business leaders, media personalities, and change agents) will he approached #work with *ha foundation to reach audiences

kin their spbres of influence. Ab training and teaching materials (e.g., briefing notes, statistics, quotable quotes, succe r ia) will be prepared by the foundation with input h,,, industry experts and distributed to ithe mavens frequently.

P-TE LEADERS The Fresh W o o k Foundation is the brainchild of Joanne de Vries, a communications consultant with I 5 years experience in SQUB L

If's simple.' Sustainability is a matter of choice. ~ u t it% not easy, as we are creatures of habit inundated daily with peer pressure, misinformation, and marketing manipulation. The Fresh Outlook Foundation helps British Columbians make sense of their situations and options so they can make more wstainable choices at home, work, and p l a ~

marketing, risk communication, market research, and project design, development, delivery, and evaluation. She has worked dosely with all levels of government throughout BC to help them educate and consult with their publics about sustainability issues such as strategic and community planning, water and wastewater management, transportation demand management and energy efficiency.

The Fresh Outlook Foundation is gavemed by a board of directors chosen carefully to represent the foundation's key stakeholders and potential partners:

Carol Suhan, Waste Reduction Manager for the Central Okanagan Regional District, has an MBA in public relations and communi- cations, and is certified in public c o n s u b though the International Association of Public Participation.

Don Dobson (P. Eng.), a hydrologist who specializes in watershed management as it relates to natural resource industries such as forestry and mining, has decades of experience in the public and priiate sectors. Tom Siddon (P.Eng.), a former

federal cabinet minister, is chair of the Okanagan Water Stewardship Council and a director of the Okanagan Partnership.

Daren Wride, a pastor and award-winning speaker, has decades of experience educating specific groups of people about social sustainabili issues. The board and staff are guided by industry-accepted codes of conduct, best practices, and critical success factors in all business functions.

It'k everyone's business: Sustainability is not for the few or the fainthearted. Ks a philosophy that ultimately must be embraced by all local governments, community leaders, business people, and individuals throughout BC. The Fresh Outlook Foundation helps by developing group-specific programs that promote community involvement while enabling and encouraging lasting sustainable behm'ors.

POWERFUL PARTNERSHIPS While the Fresh Outlook Foundation provides a needed

from the public, private, academi, and civic sectors. To that end, partnerships between and amon1

stakeholders achieve their sustainability goals while providing the foundation with strategic, tactical, operational, and financial support.

Your participation as a financial partner or a community advocate is particularly important to the foundation's future. We guarantee it will be an enriching experience that furthers your sustainability goals while helping the foundation realize its passion of "provok a h h outtaok among British Columbians that inspires sustainable behavior at home, work, and play."

~ancial partners can give nfidently, knowing the

foundation guarantees legal, ethical, and sound policies and practices that uphold foundational values. Fundraising plans - developed, implemented, and monitored by the board, CEO, and staff - ensure that:

prospective social investors a1 encouraged to donate via campaigns that are legal, ethical, professional, and target specific;

donor information is kept confidential;

donors are acknowledged promptly and appropriately; and

donors receive ongoing ~nformation about sustainabili- in genemi and the foundation in particular.

service using proven behavior- the board, staff, volunteers, It% a// about relationships: Sustainability depends on change tools, its founders recognize members, local governments, people from the public, private, academic, and civic sectors working that the organization's long-term businesses, community groups, -ether & identi@ community and to dewlop and success ultimately depends on and the media will be implement appropriate solutions. f i e Fresh Outlook Founddon innovative, supportive, and lasting caref~lly to ensure mutual benefit. enables and encourages dialogue and collaboration, and then relationships with stakeholders These partnerships will help shares the resulting successes with other British Columbians

' F O U N D A T I O

Community Sustainabili behavior change by using skilled

we beliew that su*inabilQ - a and passionate facilitators to

process during which a community derverpm,

integrates and balances its social, and durable CBSM

cultural, tnhonmental, and economic strategies that build awareness,

interests and objectives - is th transform attitudes, encourage

only way to ensure quality of IW appropriate actiong, and track

for current and future generation Mting performnce in specific target audiences;

We understand that community sustainabili is a complex issue

CEMM is

with myriad political, administrative, b p m - operational, and behavioral mmmunitia using tools as challenger, all of which are b& *mmm"encC' 'promp(il 'noms~'

addressed using proven and on,' and 'incentives' to

collaborative strategies for temal and external baniers

unities are willing and able to shaFp! their successes.

Community lwPkKment

ement - which i n c l u b and proven behavior-change @#&gic and cooperative \

contributions from the public, private, academic, and civic sectors -. pesults in resoundingly successful

Comlllunrtvrtvm sdal - Wgrams that enable, encourage,

I Marketing sustainabili, untability, and

I We believe that community-based Ilom,.,fe ageing pa~cipa

soaal marketing (CBSM) - which uses commercial marketing We b e h e that combining

I strategies to analyze, plan, execute, VO'U and membership/

I and evaluate programs that !&@I CBSM will result I , influence the voluntary behaviors in 1 growth in awareness

/ of target audiences - is key to abowt and adoption of sustainable

1 addressing the behavioral piece behaviors.

1 of the sustainabili puzzle. We believe that community

We believe that we can enable involvement, and, therefore, lasting

and encourage behavior change, will be optimized by

N A L ' V A L U E S

focusing strategically and innovatively on volunteer, member, and community resources support

Community Funding & Support

We believe that community funding and in-kind suppoi- from a broad-based blend of public, private, academic, civic, and individual sodal investors - will sustain the found* throughout the startup phase orxdl, ultimately, enable expansiae, kits new regions.

guarantee that a! contributors dil k recognized appropriately and receive ongoing hiformation about m i n a b i l i l actices affecting them

their sktainabilitv tarnets , - without duplicating efforts

We pIdg@ti hold the legal, we mn ethical, md M standards build communities that are @ non~M so-//& environ-

Community Ben& mentalb and economically healthy But first we must define

We believe the community "development" and decide how for the public, private, that look and feel in

economic performance. C3-I# &bm wharfhey

We believe the foundation's ~ ~ ~ s ~ e b e w h ~ comm'hent to innovative rrnd h w p m n strdegie c c ~ n solutions, volunteer training and jw madBdutxd applkj to support, ongoing research, and their c o m m u ~ program evolution will help communities meet their current b d . and future sustainability objectives.

We encourage teamwork among partners, volunteers, and partidpants that will help local, regional, provincial, and federal governments reach

.'Y Cbres h Outlook F O U N D A T I O N