W W W . C O U N S E L O R M A G . C O Mh

THEBestof the Best

TH E VOI CE OF TH E I N D U STRY

ME

DIA

KIT

2007

2007 MEDIAKIT

Counselor Readers Buy More than $11 Billion in Products!

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The leading source of information for the promotional products industry for over 50 years!

In Every Issue:Ask for your ad page to be placed next to or near these tried and true mainstays and newadditions for extra exposure.

1. Product Picks2. Marketing Management3. MarketWise 4. Sales Management5. Supplier Features6. Wearables Watch 7. Letters to the Editor8. Best Practices9. People10. Family Business Spotlight

PeopleAppointments, promotions and the BessCohn Humanitarian Award nominee

Family Business SpotlightOur panel of experts provides solutions to a family business challenge.

Best PracticesCase studies of business success – straightfrom distributor peers.

Business Forms ColumnDistributor success in this rising segment ofour industry

Wearables WatchMonthly showcases to expert insights and pictorials from the industry’s largest market

Product PicksCollection of products picked to pique your curiosity.

Counselor QuestionnaireProminent distributor executives go on the Counselor hot seat.

Promotional StrategiesCase studies of successful promotions

MarketwiseMergers & Acquisitions, Industry Issues,Industry News, Product Liability, etc.

QuotablesQuick snapshot of important sources found in each issue

Top 10 Departments

READERS’ RANKFavorite departments that helpmanage your business better.

Source: Readex Research Study, 2006

Counselor gives advertisers access to more than 10,000 top promotional products executiveswith real buying power. These are the decision makers, the ones with their hands on thecheckbook, those who understand the need for your products and services. They readCounselor first, so your ad is top of mind.

Advertising in Counselor is measurable. The reader response program provides highly qualified leads, building awareness and measuring effectiveness of advertising.

Counselor’s award-winning layout and editorial content make for an enjoyable, informativereading experience from beginning to end.

®

NEW!

NEW!

NEW!

NEW!

15 or more years10-14 years5-9 years3-4 yearsunder 2 years

Average length of Counselor Readership: 9 years 15 or more years: 23%10-14 years: 18%5-9 years: 26%3-4 years: 15%under 2 years: 18%

18%

15%

26%18%

23%

15 or more years10-14 years5-9 years3-4 yearsunder 2 years

Average length of Counselor Readership: 9 years 15 or more years: 23%10-14 years: 18%5-9 years: 26%3-4 years: 15%under 2 years: 18%

18%

15%

26%18%

23%

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Over 25,000 of the premier idea executives in the industry read Counseloreach month and pass it along to their colleagues. 2/3 of readers sayCounselor helps them think strategically about their organization’s future.

49%

10%2%3%

3%

COUNSELOR

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Proforma Inc . . . . . . . . . . . . . . . 72HALO/Lee Wayne Corporation . 58The Vernon Company . . . . . . . 44Geiger . . . . . . . . . . . . . . . . . . . . 33American Identity . . . . . . . . . . . 21Brown & Bigelow . . . . . . . . . . . 21Jack Nadel International . . . . . . 18Corporate Express Mktg . . . . . 17Kaeser & Blair Inc . . . . . . . . . . . 174 Imprint Inc. . . . . . . . . . . . . . . . 12Goldman Promotions . . . . . . . . 11Summit Marketing . . . . . . . . . . 11Promo Shop . . . . . . . . . . . . . . . . 9Creative Marketing Concepts . . . 8Ecompany Store . . . . . . . . . . . . . 8Klondike Advertising. . . . . . . . . . 8Workflow . . . . . . . . . . . . . . . . . . . 8

Most Useful

91%91%

73%73%73%

of readers take action as a result ofsomething they read

in Counselor

of readers hold onto Counselor forfuture reference

91%91%91%

73%73%73%

of readers take action as a result ofsomething they read

in Counselor

of readers hold onto Counselor forfuture reference

91%

Counselor

PPB

Impressions

Corporate Logo

Promotional Marketing

74%46%46%

35%32%36%

Best Read

CounselorPPB

Promotional MarketingImpressions

Corporate LogoIdentity Marketing

TOP DISTRIBUTORSby Number of Subscriptions

Source: Readex Research Study, 2006

Source: Readex Research Study, 2006

Source: Readex Research Study, 2006

Guaranteed Circulation: 10,250 Readership: 25,625$11 billion in buying power 58% male/42% female

We recently increased our advertising budget and dedicated asubstantial portion of that to Counselor… a decision wedon’t regret. From the unique tri-fold inside cover to somefull-page ads, our company exposure in the industry has growntremendously, resulting in wonderful growth in our business.

Jim Hoffman V.P.Pro Golf Premiums Inc.

asi/79680

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Audience and Readership

Your advertisement will be seenmore frequently than any other

publication in the industry.

(74% of readers have read at least 3 of the last 4 issues.)

76%

7%7%

2%

8%

Owner/PresidentVice PresidentDirector/ManagerSales ManagerOther

76%

7%7%

2%

8%

Owner/PresidentVice PresidentDirector/ManagerSales ManagerOther

91% of Counselor Subscribersare High-Level Executives

Counselor Delivers Experience

Source: Readex Research Study, 2006

Source: Readex Research Study, 2006

Average length of Counselor Readership: 9 years

Counselor ® AwardsCounselor has received a variety of prestigious editorial and design awards.Here is a sample of recent accolades.

ASBPE (American Society of Business Publication Editors)ASBPE is widely known for its annual Awards of Excellence competition, recognizing the best in editorial, design, and online achievement.Some 2006 awards…• Design Award: Best Cover, May 2005: “Road to Riches”• Writing Award: Best Feature Series: “Family Business Spotlight”Some 2005 awards:• Graphics Excellence Gold Award, Opening Spread, October 2004:

Gen Next Article• Publication Redesign Bronze Award• National Award: Best Original Research

APEX Awards for Publication ExcellenceAn annual competition for writers, editors, publications staff and business and nonprofit communicators.Some 2006 awards….• Best Feature Article: November 2005• Best Regular Department: Family Business Spotlight• Best Cover: December 2005

TABPI (Trade, Association and Business Publications International)With almost 700 entries from across the globe, the 2005 Tabbie Awards program was perhaps the fastest growing b2b magazine competition in the world.Some 2005 awards…• Bronze in Focus/Profile category: “Dan Townes:

The Mouth of the South”, December 2004• Front Cover Honorable Mention; Illustration Category,

“Who Owns the Client?”, November 2004

Publication Management Magnum Opus AwardsMagnum Opus honors the unique skills and talents that go into creating effective corporate magazines. They are committed to raising the bar of custom publications and, in turn, their value as a strategic marketing vehicle.• Bronze – Best Interview or Profile

......................................................................................................................................................................................................................NOTABLE ISSUES

January’s Wearables IssueJuly’s Wearables IssueNo matter the season, Counselor hasyou covered with its comprehensivewearables editorial. TWO issuesdevoted exclusively to apparel withbonus distribution at ASI Show!Orlando, Dallas and Las Vegas

July’s State of the IndustrySimply the industry’s BEST printedsource for research. State of theIndustry is a must-have referencetool used year-round.

October’s WritingInstrumentsThe issue focused exclusively onone of the hottest sectors in ourindustry. In-depth articles, hot newtrends and forecasts for the coming year

December’s Outlook 2008/Power 50The 50 greatest influencers plus whatto look forward to in 2008. This is a key issue to close out the year.

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2007 Counselor ® Editorial CalendarMain

FeatureFeatureStory

ProductSpotlight

WearablesShowcase

ExclusiveWebcasts

SpecialSupplements

AdvertisingReservation

Deadline

MaterialsDeadline

MailDate

ReaderResponseProgram

JanuaryBonus

distributionat ASI Show!

Orlando

7th AnnualWearables Issue

BagsFitnessApparel

The Latestin Moisture

ManagementApparel

11/9/06 11/23/06 12/20/06 3

February

Distributors'Choice Awards/

Supplier ofthe Year

SalesMeetings

High-TechProducts

GolfwearCapitalizingon the TradeShow Market

12/14/06 1/5/07 1/25/07 3

MarchBonus

distributionat ASI Show!

Las Vegas

The UltimateSmall BusinessSurvival Guide

CounselorProduct Design

Awards

New Productsfrom

ASI OrlandoT-Shirts

Score! BuildSales with

Sporting Goods

AnnualApparelGlossary

1/19/07 2/2/07 2/28/07 3

April

CapitalInvestments:

Where ShouldYour Money Go?

End-UserSurvey

New Productsfrom

ASI DallasKidswear

TeamUniforms:How ToBreak In

2/16/07 3/2/07 3/28/07 3

MayBonus

distributionat ASI Show!Philadelphia

and SAAGNY

ImprovingDistributor-

SupplierPartnerships

20 HottestCities

for Selling

New Productsfrom ASI

Las VegasPolos

The Latest inPromotionalElectronics

3/16/07 4/5/07 4/25/07 3

JuneAd Readership

Study

TheGlobalization

Effect

MarketSpotlight:

Real EstateDrinkware

Ladie'sApparel

How toSucceed with

Food Gifts4/13/07 5/4/07 5/30/07 3

JulyBonus

distribution at ASI Show!Chicago

Special Mid-YearWearables Issue

New Productsfrom ASI

Philadelphia

TeamApparel

IncreasingMargins WithBrand-Name

Apparel

5/11/07 6/1/07 6/27/07 3

Mid-July State of the Industry Issue: Comprehensive Survey Plus Top 40 Distributors & Suppliers 5/18/07 6/8/07 7/6/07 3

AugustBonus

distributionat SAAC

2007Counselor

Awards

The CompleteGuide to

Business FinanceFood Gifts

Sweatshirts &Sweaters

Get a Pieceof the Corporate

Gifts Pie6/15/07 7/3/07 7/27/07 3

SeptemberAnnual Sales

CompensationSurvey

MarketSpotlight:FinancialServices

New Productsfrom ASIChicago

Jackets

JumpstartYour

IncentiveSales

AnnualSelect

Supplement7/13/07 8/3/07 8/29/07 3

October Special Writing Instruments IssueWriting

Instruments

Formal/CorporateApparel

How to WriteBig Deals with

WritingInstruments

8/17/07 8/31/07 9/27/07 3

November

High-TechHow-To: GrowYour Business

with Technology

Market Spotlight:Home Builders& Contractors

Calendars Headwear

The Skinny onApparel Sizes:

What YouNeed to Know

9/14/07 10/5/07 10/26/07 3

DecemberAd Readership

Study

CounselorPower 50

Outlook 2008Hot Product

DebutCutting

Edge Styles

Office Products:Secrets ofSuccess

10/19/07 11/2/07 11/28/07 3

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

Xtremepackageavailable

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Inserts:Supplied pages bound in publications.

Bellyband:Your ad wrapped around the entire magazine.

Gatefolds:2-sided, non-perforated extension of frontor back cover.

Cover Wrap:Additional cover bound onto original magazine cover

Ride Along:Reduce postage costs by sending in brochure,catalog or flyer along with our magazine.

Ink Jet Imaging:Customize messages on supplied inserts,printed R.O.P advertising pages and reply cards.

Special Positioning:Limited to 12x advertisers only. $175 additional charge for all requests

Counselor Rates

Covers

12x full-cover; noncancelable2nd Cover 4,7853rd Cover 4,3704th Cover 5,145Gatefold 12,895

Webcasts $3,200 each

Classified Rates

4-colorHeight 1x 3x 6x 12x

2" 290 265 245 1853" 390 375 340 2904" 490 475 440 380

Black & WhiteHeight 1x 3x 6x 12x

2" 205 180 160 1053" 305 290 255 2054" 405 390 355 295

Bellyband

4-color only 5,650

4-color 24x 12x 6x 3x 1x

full page 2,880 2,970 3,145 3,510 4,1152/3 page 2,285 2,350 2,470 2,745 3,2701/2 page 2,080 2,155 2,245 2,475 2,9851/3 page 1,940 1,995 2,080 2,285 2,8451/6 page 1,745 1,820 1,865 2,005 2,460Spread 4,260 4,395 4,610 5,095 6,165

2-color/bw 24x 12x 6x 3x 1x

full page 1,810 1,900 2,070 2,440 3,3552/3 page 1,610 1,685 1,825 2,120 2,7101/2 page 1,385 1,470 1,570 1,830 2,3951/3 page 1,230 1,290 1,385 1,610 2,2301/6 page 1,045 1,090 1,145 1,300 1,810

Inserts(up to 80# text weight) 24x 12x 6x 3x 1x

Single Sheet (2-page) 2,020 2,125 2,285 2,580 3,0004-page 3,260 3,430 3,615 4,140 4,6756-page 4,335 4,670 4,870 5,320 6,2608-page 5,370 5,725 6,070 6,465 7,76010-page 6,355 6,765 7,175 7,640 9,17512-page 7,280 7,760 8,230 8,755 10,520

Inserts(90#-110# text weight) 24x 12x 6x 3x 1x

Single Sheet (2-page) 2,130 2,235 2,395 2,690 3,1104-page 3,480 3,650 3,840 4,365 4,8956-page 4,665 5,000 5,205 5,650 6,5908-page 5,810 6,165 6,510 6,905 8,20010-page 6,905 7,320 7,730 8,190 9,73012-page 7,945 8,420 8,895 9,420 11,185

Inserts(120#-130# text weight) 24x 12x 6x 3x 1x

Single Sheet (2-page) 2,350 2,455 2,615 2,910 3,3304-page 3,810 3,980 4,170 4,695 5,2256-page 5,110 5,440 5,645 6,090 7,0308-page 6,365 6,715 7,060 7,455 8,75010-page 7.565 7,980 8,390 8,850 10,39012-page 8,715 9,195 9,665 10,190 11,955

Higher weight inserts will have additional charges of $100 per 10# per 2 pages.

(Example: 140# 4-page insert at the 12x rate would cost

4-page 120-130# 12x rate 3,980+ 200

Total = 4,180

All inserts are quoted as text weight. To convert from cover weight or points see below:

4pt = 80# text weight 60# cover weight = 110# text weight6pt = 110# text weight 70# cover weight = 128# text weight8pt = 145# text weight 80# cover weight = 146# text weight10pt = 160# text weight 90# cover weight = 165# text weight

Guaranteed Position Premium: 175

Special Opportunities*Call 800-326-7378 for more information on any of the following:

........................................................................................................................................................................................................................COUNSELOR

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Ad Sizes

Full PageLive Area

7-7/8" x 9-5/8"

Full PageBleed

8-5/8" x 10-3/4"

2/3 PageVertical4-5/8" x 9-5/8"

Mechanical Requirements

Color Reproduction:Provide a SWOP standard color proof to ensure files will printcorrectly. Reproduction of exact colors desired cannot be guaranteed. Due to differences in presses, inks and papers, what is printed in one publication cannot be duplicated in another.ROP 4-color ads printed in process inks only. Ads requiring PMScolors will be quoted on request.

Customer Supplied DisksCounselor accepts CDs and DVDs. All disks must be formatted for Mac and contain all graphic files. Files must becompatible with QuarkXpress 6.5, Photoshop CS2; IllustratorCS2; InDesign CS2; Pagemaker 7.0; Adobe Acrobat 7.0. Disksmust contain all necessary TIFF or EPS Files including all fonts – both printer and screen.

E-mail or FTP Files:We accept files via e-mail and our FTP site. We request that anyfiles sent digitally have the company name/ASI number and publication information for our reference, and be compressedbefore transmission. Files up to 10 MB may be sent tocounselorart@email.asicentral.com.

To access our FTP site, you need the following information:

Host: art.asicentral.comUsername: artworkPassword: images

If digitized art, retouching or color correction is required on supplied files, the client will be billed at the rate of $250 per hour.

Full Page

Half Page

Trim Size: 8-3/8" x 10-1/2"

Insert Size: 8-5/8" x 10-3/4"(1/8" trimmed on all four sides)

Width Depth

FullPage – Live area 7-7/8" 9-5/8"2/3 Page – Vertical 4-5/8" 9-5/8"1/2 Page – Horizontal 7-3/8" 4-1/2"1/2 Page – Vertical 4-5/8" 7-1/8"1/3 Page – Vertical 2-1/4" 9-5/8"1/3 Page – Square 4-5/8" 4-1/2"1/6 Page – Vertical 2-1/8" 4-1/2"1/6 Page – Horizontal 4-5/8" 2"

1/3 Page

Vertical2-1/4"x 9-5/8"

1/6 PageHorizontal4-5/8" x 2"

1/2 PageVertical4-5/8" x 7-1/8"

1/3 PageSquare4-5/8" x 4-1/2"

1/2 Page Horizontal

7-3/8" x 4-1/2"

1/6 Page

Vertical2-1/8"x 4-1/2"

Some of our advertisers include:3M/PromoAcme GiftsAd Products BazaarAdimage PromotionAdmancoAdmatch Corp.Advantage LineAdvantage SpecialtyBusinessAffinity ExpressAga BalloonsAll In One LineAlstyle ApparelAmerican IdentityAmericannaAmerican ApparelAnvil KnitwearAprons Etc.Ariel PremiumArnold PalmerAsh CityAshworth Inc.Astor ChocolateAtlas FlagsAtmecAtteff Intl., Inc.Aureus SportswearAvaline Gila GroupAwardcraftAwesome EyeBadgerland ProductsBalloon HouseBanaka Baw EnterprisesBel Inc.Bella Inc.Bic USABill BlassBlake & HollisterBlue GenerationBodek & RhodesBullet Line Inc.Bulova CorpBurks BayCalifornia BasicsCanyon OutbackCapital MercuryCarlson CraftCaro LineCastelli DiariesCC Marketing CFS PromotionsCharles RiverClassic BalloonClassic Sports Clava American/njCNIJ Inc.CoachColortone CompanyContinental MarketingCorplogowareCorporate KeyCorporate Vintage Inc.Cotton Fruit Inc.Countdown ClocksCounterpointCross Creek ApparelCrown ProductsCustom CreationsCustom HBC Corp.Custom PrintingDantrade SalesDevon Logo DexterDigispecDirect ConnectionsDri Mark Products Inc.DunbrookeEmbossed Graphics

Embroidery Concept& Design

Endura PackEndurafitEpilog CorpErkieEvans Mfg., Inc.Excaliber T ShirtFairdeal ImportsFast Lane ClothingFootprints USAFRS IndustriesGame SportswearGap Business DirectGarment CorporationGarrity IndustriesGlass AmericaGold Bond Inc.Golf Tee PrintersGoodhope BagsGP Mktg Intl.Greater China Ind.Hanes ApparelHartwell ClassicHazel Promo ProductsHigh Caliber LineHit PromotionalProductsHMB Sales Inc.Hohner Inc.Hospitality MintsHults ConsultantsIClickICM United VisualIlliniImpresslineIpromoteu.comJerzeesJhatsJoe RappJomar Industries Inc.JournalbooksJust Big SportswearK&R PrecisionCorporationKaeser & BlairKaida World Co.Keystone LineKing Louie Intl.Kolder Inc.Kwik KlikLabel ArtLarlu Mfg.Leatherman ToolLeeman DesignsLee WayneLewtan IndustriesLightspeedLioncircleLiqui MarkLittle RapidLogomark Inc.Lumatec IndustriesM2 EnterprisesMaggio Data FormsMagnet GroupMagnum MagneticsMajaqMarathon PrestigeMarty Gilman Inc.Mega Cap Inc.Minya Intl. MMI LineMolenaar Inc.MV SportNational Banner New Jersey HeadwearNorwoodNoteworthy Numo Mfg.

Oralabs Inc.Otto Intl.Outdoor CapOuter Banks SportPacific FleecePacific Handy CutPage SeedPar OneParagon Patagonia Pepco PomsPerry EllisPicnic TimePioneer LinePlanner StorePlay PensPosh XessoriesPremier Pack Prime LinePrime ResourcesPro Am GolfPro Golf PremiumsProforma PrintPromoshowsPromovision/PalominoRaging River Rapid ProductsRocky Mtn SportsRoyal ApparelRS Owen & Co.Russell Mfg.S&S ActivewearSabinaSacs & BoxesSanmar CorpSenator USASharper ImageShepenco/ShelbyvilleShowdown DisplaysSierra Pacific ApparelSimply SmashingSky Signs BalloonSnugz USASorgs Paper PlaceSourcerySpector ImageSportexStatonStone EnterprisesSuperexSwedaTagmasterTarget GraphicsTasco IndustriesTechnologo.comTension RelieversTervis Tumbler Tess CorporationThanks A DozenThermosTime Products Intl.Toy & Sport TrendsTravel Chair Tri MountainTroika USATropar Mfg.Tyler TapeTYZ All PlasticsVantage ApparelVeltex Corp.VF ImagewearVitronic FourSeasonsWaldor ProductsWC Bunting Co.Wickid LLC.Williamson DicWoodrowWorld Wide LinesZorrel

For a full list of commissions & terms, please refer to our website atwww.asicentral.com/counselor/commissions&termsFor more information about advertising in Counselor or to reserve space, contact your ASI Supplier Account Manager.Phone: 800-326-7378 • Fax: 800-839-3969 • Email: Counselor@asicentral.com

I love Counselor. I think it embodies the industry so well. Our presence to distributors was being missed and you have spoken for us!

Jill AbersVision Awards, asi/93986

From one Counselor advertisement, we generated over 200 leadsper month for the 3 months leading up to the 2006 ASI Show! Orlando!

Susan HarperCourage USA Inc., asi/46805

Xtreme Magazine PackageWant to save 38% off regular rates?Choose any or all of our 9 Xtreme packages and increase your exposure. Advertise in one two or all three of our magazines, giving you the maximum exposure for the best price!

• Counselor® reaches 10,250 distributor executives• Successful Promotions® reaches 50,000 end-buyers• Advantages™ reaches 40,000 distributor salespeople

That’s a total audience of 100,250! * See 2007 Editorial Calendar for Available Months.

Counselor® Promogram®

Weekly news and information e-newsletter going to 40,000industry professionals.

1x 3x 6x 12x

Sponsorship $419 $475 $419 $319(top banner)Product of the Week $419 $475 $419 $319(links to ASICentral.com)Banners $365 $319 $275 $209

Counselor®’s Wearables StyleTwice-monthly e-newsletter focusing exclusively on apparelgoing to over 30,000 apparel distributors.

1x 6x

Sponsorship $399 $399(top banner)Product of the Week $399 $399(links to ASICentral.com)Small SkyScraper $249 $299Apparel Solutions $100 —

Counselor® Webcast SponsorshipsA monthly editorial event. Sponsors participate in the discussion, receive the participant list, and the transcript is published in Counselor. All for only $3,200.

Additional Opportunities

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