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& www.centurion-magazine.com www.departures- international.com & & & LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’ Highest-Spending Cardmembers In The Luxury Environment They Know And Trust

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Page 1: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

&www.centurion-magazine.com www.departures-

international.com

&&&

LUXURY LIFESTYLE MAGAZINES | 2015ULTIMATELY CONNECTED – EUROPE

Target AMERICAN EXPRESS’ Highest-Spending Cardmembers

In The Luxury Environment They Know And Trust

Page 2: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

GOOD REASONS TO GET TRULY CONNECTEDBENEFITS FOR ADVERTISERS

REACH American Express’ most affluent &valuable customers

TARGET a pre-qualified audience of proven high-spenders

COMMUNICATE with loyal & engaged readers

POSITION your brand within first-class independent

SHOWCASE your brand alongside leading luxury advertisers

BEST RESULTS – Maximise your return on investment

Page 3: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

CLEAR PREMIUM POSITIONINGEXCLUSIVE TARGET GROUPS

3*Source: TGI, average monthly Card spend, October 2006 - September 2007

All AMERICAN EXPRESS Cardmembers…

…are more valuable consumers than other card holders:

e.g. UK Cardmembers spend 185% times as much as Visa/MasterCard customers per month*

100% Centurion Members

100% Platinum Members

41,600

198,600copies

CU

ST

OM

ER

LIF

ES

TY

LE

AN

D B

EN

EF

ITS

SUPER PREMIUM

ENTRY LEVEL

EUROPE & MIDDLE EAST

Page 4: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

CENTURION and DEPARTURES Magazines are exclusively reserved for American Express’ most premium Cardmembers – Centurion® and Platinum Card® Members.

Sent straight to their homes, the magazines reach nearly 1.7 million affluent consumers across Europe, the Middle East, Asia-Pacific, Latin America and the Caribbean.

EUROPE // MIDDLE EASTCIRCULATION – 240,200 REACH – 888,740

ASIACIRCULATION – 129,600REACH – 466,560

PACIFICCIRCULATION – 32,000REACH – 140,800

LATIN AMERICA // CARIBBEANCIRCULATION – 62,000REACH – 217,000 TOTAL CIRCULATION – 463,800

TOTAL REACH – 1.7 million

PREMIUM MAGAZINES FROM AMERICAN EXPRESSA GLOBAL READERSHIP OF HIGHLY SUCCESSFUL CONSUMERS

Page 5: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

MEXICOARGENTINAPANAMACOLUMBIA VENEZUELAPERU BAHAMAS BERMUDA…

UNITED KINGDOMGERMANYAUSTRIASWITZERLANDFRANCEITALYCROATIA

MIDDLE EASTNETHERLANDSSPAINSWEDEN…

AUSTRALIACHINAHONG KONGINDIAJAPANMALAYSIA

AUSTRALIANEW ZEALAND

INDONESIAPHILIPPINESSINGAPORETAIWAN…

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012

INTERNATIONAL REACHLOCALIZED EDITIONS IN 8 LANGUAGES

5

TOTAL CIRCULATION – 463,800TOTAL REACH – 1.7 million

Page 6: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

DEPARTURES & CENTURIONLEADERS IN LUXURY LIFESTYLE

6

• An unparalleled GLOBAL MEDIA SOLUTION for targeting the truly affluent

• DEPARTURES and CENTURION magazines connect advertisers with only pre-qualified consumers

• ULTRA-HIGH NET WORTH INDIVIDUALS

• DISCERNING LUXURY BRAND CONSUMERS

• FREQUENT INTERNATIONAL BUSINESS & LEISURE TRAVELERS

• PLATINUM CARD® AND CENTURION® MEMBERS FROM AMERICAN EXPRESS

Page 7: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

LOYAL READERS REFER TO THEIRTRUSTED LUXURY SOURCEBOOK

7

• The AMERICAN EXPRESS Platinum Card unites a community of cosmopolitan, family-orientated men and women, who travel widely for both business and pleasure. To receive DEPARTURES, one must be a Platinum Cardmember.

• DEPARTURES readers are affluent, global citizens and life explorers, who enjoy the finer things in life. As they lead exceptionally busy lives, both in professional and personal terms, time if of the essence for them. Spending their free time as they want means enjoying a high quality of life. They use their independence – whether freedom of choice or financial – as the route to a carefree life that allows them to fulfil their dreams and aspirations.

• Annual Card Fee: around €450-600*

• The AMERICAN EXPRESS Centurion Card is an absolute personal commitment to those who choose not to compromise. A lifestyle tool designed to meet every need of the most demanding lifestyle. To receive CENTURION magazine, one must be a Centurion member.

• CENTURION readers are super-affluent UHNWIs on a continual quest for the best and most exclusive experiences. They are highly educated and experienced consumers of luxury, travel and culture. They own companies and are constantly on the move, they define success. As global players they truly value worldwide access to the inaccessible. They expect only the highest level of personal commitment: individually tailored service, unlimited financial flexibility, exclusive travel benefits and global access.

• Strictly by invitation only, joining and annual fees apply. Annual fee: €2,000-€3,000*

*CARD FEES VARY BY MARKET

Page 8: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

360° SOLUTIONINTEGRATED CAMPAIGNS

360° SOLUTION

100% INTEGRATED CAMPAIGNS

DIGITAL

PRINTOFFERS

MEDIA INFORMATION 2015 - DIGITAL 8

CENTURION-MAGAZINE.COM DEPARTURES-INTERNATIONAL.COM

PRINT – ONLINE – OFFERS

INTEGRATED CAMPAIGNS

An effective marketing campaign works best when print, digital and an offer are used. The combination of online and print increases effectiveness and readers tend to respond more positively when they are given an exclusive benefit.

Consistent messaging across all ad channels increases the likelihood that affluent consumers will interact with and recall ad content. Including a digital solution to your campaign offers your brand a:

- targeted solution - interactive ad units - flexibility with timing - 100% custom to fit your needs

Page 9: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

A WIDE VARIETY OF CARDSMATCHING INDIVIDUAL LIFESTYLES

DESCRIPTION CARD TYPE

CENTURION CARD The most exclusive, premium-level product in the industry, Centurion® from American Express is offered to a select few by invitation only. Designed for individuals who travel frequently, entertain often, and value single points of contact for service, this product provides world-class travel, lifestyle, and financial service benefits.

Charge Card with no preset spending limit and no interest charges. Members pay off their balance in full each month

Joining Fee & Membership fees: $2,500-5,000 per year*

PLATINUM CARD Connecting aspirational Cardmembers to benefits that fit their lifestyle, such as: personalised service, exclusive retail and travel benefits, access to select events, and enrolment into the Membership Rewards® program, combined with the financial control of a charge card.

Charge Card with no preset spending limit and no interest charges. Members pay off their balance in full each month

Membership fee: $600+*

PREFERRED REWARDS GOLD CARD

Offering higher quality of service for those willing to pay a premium while combining the financial control of charge with superior benefits. Includes better/faster travel rewards and preferred seating at select events.

Charge Card with no preset spending limit and no interest charges. Members pay off their balance in full each month

Membership fee: $100-200*

PLATINUM CREDIT CARD Fuelling Cardmembers’ passion for adventures with benefits and rewards designed to allow them to explore with confidence and the flexibility to pay over time or in full.

Credit Card with a variable credit limit

Membership fee: $100-200*

9* varies by market

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PREMIUM CHARGE CARD SERVICESTAILORED BENEFITS

10

CONCIERGE SERVICE Global, personal relationship management concierge service

Dedicated Platinum Care Service takes care of travel plans, tickets and dinner

reservations

TRAVEL BENEFITS Meet & GreetHotel Elite Tier Membership

Hotel PrivilegesLounge Access

Comprehensive Family Travel Insurance

Hotel Elite Tier MembershipLounge Access

Comprehensive Family Travel Insurance

LIFESTYLE BENEFITS Global “Money Can’t Buy” Experiences & Events

Premium Tier Entertainment AccessCenturion Reserved Dining Program

Exclusive Platinum EventsAccess: Music, Arts & Culture, Sports

Taste Dining Platform

MAGAZINES PRINT & ONLINE

Page 11: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

CARD FEATURESCLEAR BENEFITS TO ADVERTISERS

11

CARD FEATURES BENEFITS TO ADVERTISERS

Joining and Membership Fees Platinum and Centurion cards are luxury lifestyle products for an exclusive group of customers

Charge Cards with no preset spending limit and no interest charges Purchasing Power for impulse and large transactions

Members pay off balance in full each month Customers with full financial control

High-quality personal customer service/concierge Fits with your brand image

Exclusive Product Benefits and Rewards Encouraging brand loyalty

SELECT COMMUNITY OF 100% PRE-QUALIFIED READERS, HIGH-SPENDERS, FREQUENT TRAVELLERS AND HIGHLY RESPONSIVE SERVICE EXPERTS:LOYAL CONSUMERS AND READERS WHO TRUST AND REFER TO THEIR MAGAZINE REGULARLY

Page 12: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

&www.centurion-magazine.com www.departures-

international.com

&&&

CARDMEMBER SPENDINGAMERICAN EXPRESS

Audience Profile

Page 13: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

All AMEX Departures & Centurion

100%

500%

DEPARTURES & CENTURION READERSDISPROPORTIONATE HIGH SPENDING

13Source: American Express consumer card database, Europe. Average spend, January2014 compared to all Amex Cardholders

EUROPE:DEPARTURES & CENTURION readers spend 4 times more compared to all AMEX Cardmembers.

Page 14: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

SUPPLEMENTARY CARD SPENDINGONE HOUSEHOLD | MULTIPLE SPENDERS

14

Supplementary cards are additional cards which are billed to the main card account. These cards are most often for close family, who can make purchases with the reassurance that there is no pre-set

spendinglimit on their card.Source: American Express Cardmember database, INTERNTAIONAL, FY 2013

25%

75%

% Revenue by Supplementary Cards

% Revenue by Main Card

DEPARTURES & CENTURION

Ø 2.2 CARDS PER PLATINUM & CENTURION ACCOUNT

Page 15: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

SEASONAL SPENDEVENLY DISTRIBUTED OVER THE YEAR

15Source: American Express consumer Cardmember base, Europe 2013. Total consumer Cardmember billings per quarter (all products, all industries)

TOTAL CONSUMER CARDMEMBER BILLINGS PER QUARTER 2013

Q. 2/1325%

Q. 3/1325%

Q. 4/1327%

Q. 1/1323%

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GROWTH IN CATEGORIES ACROSS REGIONSONLINE SPENDING LEADS THE WAY

16

Online Spend

Travel Spend

Entertainment Spend

Retail Spend

15%

5%

14%

3%

EMEA

PLATINUM & CENTURION CARDMEMBERSAVERAGE CATEGORY SPEND GROWTH – FY 2012 VS. FY 2013

Source: American Express Cardmember database, Europe FY 2012 vs. FY 2013

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17&

www.centurion-magazine.com www.departures-international.com

&&&

READER PROFILE - EUROPE

Reaching the truly Affluent

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READER PROFILEWEALTH & DEMOGRAPHICS

18

PURCHASING POWERDEPARTURES

AUDIENCECENTURIONAUDIENCE

Gross Household Income € 251,000 € 960,000

Total Net Worth € 2,3 million € 6,7 million

Monthly Disposable Income for Shopping and Entertainment

€ 4,500 € 12,500

Number of Properties Owned 3.2 5.5

DEMOGRAPHICSDEPARTURES CENTURION

Age 52 years 53 years

35-44 years 24% 19%

45-54 years 28% 37%

55-64 years 24% 24%

Married or Living with Partner 84% 88%

Readership Male/Female 54%/46% 56%/44%

Total Average Number of People per Household 2.7 2.8

Total Number of Children 1.4 1.6

Total Number of Children still living at home 0.7 0.8

Primary Cardmember Male/Female 89% / 11% 91% / 9%

Supplementary Cardmember Male/Female 18% / 82% 22% / 78%

PROFESSIONAL STATUSCompany Owner 30% 52%

Chairman / President/ Non-Executive Board Member/ Managing Director/ General Manager

13% 17%

Head of Department/ Senior Vice President/ Other Senior Mgmt. Position

20% 6%

Self-Employed 14% 10%

Source: Reader Lifestyle Survey Q.2/2012, Europe

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READER PROFILELOYAL CARDMEMBERS – LOYAL READERS

19

LOYAL CARDMEMBERS – LOYAL READERSDEPARTURES

AUDIENCECENTURIONAUDIENCE

Read Every Issue 80% 88%

Read 3 or 4 of the last 4 issues 89% 94%

Save the entire issue or parts of it 56% 60%

Average Reading Time 46minutes 44 minutes

#of times each issue is picked up/looked through 2.5 times 2.5 times

Total Readers per Copy 3.7 3.5

Readership Male/Female 54%/46% 56%/44%

CARD USAGEAverage length of AMEX Membership 17 years 22 years

Primary/Main Method of Card Payment

Amercian Express 74% 83%

VISA 19% 13%

MasterCard 16% 13%

Bank Debit Card 9% 8%

% Who consider DEPARTURES/CENTURION magazine to be a valuable benefit of their Card Membership

71% 74%

Source: Reader Lifestyle Survey Q.2/2012, Europe

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20&

www.centurion-magazine.com www.departures-international.com

&&&

LUXURY TRAVELLERSHABITS | PLANS

On A Continual Quest

for the most Unique Experiences and Items to Aquire

Page 21: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

READER PROFILELUXURY TRAVELLERS SEEKING UNIQUE EXPERIENCES

21Source: Reader Lifestyle Survey Q.2/2012, Europe

TRAVEL PROFILEDEPARTURES

AUDIENCECENTURIONAUDIENCE

% Readers who travelled last year 99% 99%

Ø Number of trips per yearLeisure

Business8 trips

11 trips9 trips

14 trips

Ø Spend Per Person Per Holiday € 5,200 € 9,200

Ø Spend On Holiday Shopping€ 2,500 € 5,000

ACCOMMODATIONPlan to stay at a 5-star+ Hotel 81% 97%

Plan to stay at a 4-star Hotel 87% 82%

Plan to stay at Boutique or Design Hotel 59% 74%

SEA TRAVELPlan to take a luxury Cruise 19% 25%

Plan to charter a yacht/ take a boating holiday

14% 22%

AIR TRAVELPlan to fly Business Class 69% 92%

Plan to fly First Class 30% 64%

Private Air Travel / Jet 7% 22%

Page 22: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

DESTINATIONS IN THE PAST/NEXT 12 MONTHS

THE WORLD IS THEIR OYSTER

22Source: Reader Lifestyle Survey Q.2/2012, Europe

PAST 12 MONTHS

NEXT 12 MONTHSDEPARTURES CENTURION

PAST 12 MONTHS

NEXT 12 MONTHS

Other Pacific

Australia, New Zealand

Asia

Southeast Asia

Other Americas

Central America

Mexico

South America

Canada

United States

Africa

Eastern Europe/Russia

Middle East

Western Europe

Within my own country

9%

17%

30%

34%

24%

10%

12%

20%

26%

66%

26%

31%

33%

92%

96%

2%

7%

16%

20%

10%

4%

4%

8%

9%

41%

15%

18%

23%

79%

87%

Other Pacific

Australia, New Zealand

Asia

Southeast Asia

Other Americas

Central America

Mexico

South America

Canada

United States

Africa

Eastern Europe/Russia

Middle East

Western Europe

Within my own country

12%

24%

42%

48%

32%

13%

14%

26%

28%

77%

37%

37%

51%

96%

96%

3%

12%

27%

32%

17%

5%

7%

14%

13%

62%

24%

21%

36%

87%

89%

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LUXURY ACCOMMODATION (READERS IN %)

Source: Reader Lifestyle Survey Q.2/2012, Europe

DEPARTURES CENTURION

AVERAGE TRAVEL SPEND AVERAGE TRAVEL SPEND

TRAVEL COMFORTSLUXURIOUS ACCOMMODATION

23

Stay at a Luxury Eco Hotel

Stay at a Boutique/Design Hotel

Stay at a Hotel 4-star +

Stay at a Luxury Hotel 5-star +

20%

59%

87%

81%

6%

38%

67%

67%

PAST 12 MONTHS NEXT 12 MONTHS

Stay at a Luxury Eco Hotel

Stay at a Boutique/Design Hotel

Stay at a Hotel 4-star +

Stay at a Luxury Hotel 5-star +

23%

74%

82%

97%

9%

46%

52%

93%

PAST 12 MONTHS NEXT 12 MONTHS

€5,200 PER PERSON PER TRIP

€9,200PER PERSON PER TRIP

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TRAVEL COMFORTS LUXURIOUS AIR TRAVEL

24

Private Air Travel

Fly First Class

Fly Business/Executive Class

7%

30%

69%

4%

15%

50%

PAST 12 MONTHS NEXT 12 MONTHS

Private Air Travel

Fly First Class

Fly Business/Executive Class

22%

64%

92%

13%

43%

77%

PAST 12 MONTHS NEXT 12 MONTHS

Source: Reader Lifestyle Survey Q.2/2012, Europe

LUXURY AIR TRAVEL (READERS IN %)

DEPARTURES CENTURION

# OF TRIPS PER YEAR 8 Leisure Trips11 Business Trips

# OF TRIPS PER YEAR 9 Leisure Trips14 Business Trips

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LUXURY SEA TRAVEL (READERS IN %)

Source: Reader Lifestyle Survey Q.2/2012, Europe

DEPARTURES

CENTURION

TRAVEL COMFORTS LUXURIOUS SEA TRAVEL

25

Yacht Charter/Boating

Luxury Cruise

14%

19%

5%

11%

PAST 12 MONTHS NEXT 12 MONTHS

Yacht Charter/Boating

Luxury Cruise

22%

25%

9%

15%

PAST 12 MONTHS NEXT 12 MONTHS

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&www.centurion-magazine.com www.departures-

international.com

&&&

LUXURY SHOPPERS HABITS | PLANS

Automotive | Property | Fashion

Jewellery | Watches | Beauty | Wellness

Page 27: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

Source: Reader Lifestyle Survey Q.2/2012, Europe

READER PROFILEAUTOMOTIVE COMFORTS

27

AUTOMOTIVE PROFILEDEPARTURES

AUDIENCECENTURIONAUDIENCE

Average # of cars owned 2 cars 3 cars

% who bought a car in the past 12 months 43% 58%

INVESTMENT PLANS

% planning to buy at least 1 new car in the next 12 months

45% 57%

Planned spend on a new car/s in the next 12 months

€ 63,400 € 118,000

TYPE OF CAR% planning to buy the next 12 months

4x4 SUV 20% 32%

Saloon Car/Limousine 13% 19%

Executive Car 14% 20%

Sports Car 13% 26%

Luxury Car 13% 26%

City Car/Supermini 12% 11%

Environmentally friendly Car 10% 11%

Convertible 10% 16%

Supercar 5% 9%

Other 6% 3%

HOBBY/STRONG INTERESTCars/Motoring 45% 59%

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Source: Reader Lifestyle Survey Q.2/2012, Europe

READER PROFILEHOME & PROPERTY

28

HOME & PROPERTYDEPARTURES

AUDIENCECENTURIONAUDIENCE

Ø Number of Properties Owned 3.2 5.5

% Reader who bought real estate in the last 12 months 23% 31%

BUYING PLANS% Planning to buy in the next 12 months

Property for InvestmentA New Primary Residence

Vacation Property / Second Home

19%15%12%

30%19%18%

RENOVATION PLANS% Planning to renovate/refurnish in the next 12 months

Living or Bedroom/s46%

€12,90055%

€ 33,900

Kitchen or Bathroom/s42%

€19,10052%

€41,300

AFFINITY - INTEREST & HOBBY% female readers, who enjoy reading about Interior Design & Property in their magazine

69% 74%

% readers with Interior Design/Property as a hobby 34% 40%

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INVESTMENTS PLANNED IN THE NEXT 12 MONTHS (READERS IN %)

AVERAGE PLANNEDSPEND

DESIGNER DIGSINTERIOR DESIGN & RENOVATION PLANS

29

€ 7,600€ 20,300

€ 10,700€ 34,800

€ 6,300 € 13,300

€ 12,900€ 33,900

€ 19,100€ 41,300

€ 5,100€ 12,600

Source: Reader Lifestyle Survey Q.2/2012, Europe

Refurnish/renovate kitchen or bathroom/s

Refurnish/renovate living or bedroom/s

Art/antiques/design objects

Outdoor furniture/gardening products

Audio, video and home theatre products

Furniture & home accessories

52%

55%

56%

69%

69%

78%

42%

46%

45%

57%

60%

68%

DEPARTURES CENTURION

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Source: Reader Lifestyle Survey Q.2/2012, Europe

FASHION & ACCESSORIESINVESTING IN PERSONAL STYLE

30

AVERAGE YEARLY SPENDWOMEN’S FASHION & ACCESSORIES

DEPARTURESAUDIENCE

CENTURIONAUDIENCE

Women’s Apparel/Fashion € 6,600 € 14,800

Women’s Accessories € 4,200 € 11,000

Women’s Shoes € 3,500 € 5,800

Handbags/Leather Goods (Women) € 4,200 € 9,000

TOTAL AVERAGE YEARLY SPEND € 18,500 € 40,600

AVERAGE YEARLY SPENDMEN’S FASHION & ACCESSORIES

DEPARTURESAUDIENCE

CENTURIONAUDIENCE

Men’s Apparel/Fashion € 5,100 € 10,100

Men’s Accessories € 3,700 € 6,900

Men’s Shoes € 3,300 € 5,100

Handbags/Leather Goods (Men) € 3,700 € 8,200

TOTAL AVERAGE YEARLY SPEND € 15,800 € 30,300

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FINE JEWELLERYDEPARTURES

AUDIENCECENTURIONAUDIENCE

% readers who have purchased in the past year 64% 70%

Average amount spent € 6,300 € 15,400

% readers with purchasing plans in the next year 54% 58%

CUSTOM-MADE/BESPOKE JEWELLERY

% readers who have purchased in the past year 56% 57%

Average amount spent € 4,500 € 9,400

% readers with purchasing plans in the next year 50% 50%

WATCHES

% readers who have purchased in the past year 66% 72%

Average amount spent € 6,700 € 16,700

% readers with purchasing plans in the next year 58% 59%

INVESTMENTS IN JEWELLERY & WATCHES (PAST/NEXT 12 MONTHS)

INVESTING IN PERSONAL STYLE JEWELLERY & WATCHES

31Source: Reader Lifestyle Survey Q.2/2012,, Europe

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INVESTMENT IN THE PAST 12 MONTHS (IN %) – FINE JEWELLERY

JEWELLERY LOVERS

32Source: Reader Lifestyle Survey Q.2/2012, Europe

TOTAL

< EUR 5,000

EUR 5,000 - 9,999

EUR 10,000 - 20,000

> EUR 20,000

0.7

0.3

0.15

0.13

0.12

0.64

0.47

0.1

0.04

0.03

DEPARTURES CENTURION

DEPARTURES:

€ 6,300

CENTURION:

€ 15,400

AVERAGE INVESTMENT

55% of DEPARTURES and 58% of CENTURION readers already have concrete plans to purchase fine jewellery in the next year.

64% of DEPARTURES and 70% of CENTURION readers have bought fine jewellery in the past year.

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INVESTMENT IN THE PAST 12 MONTHS (IN %) – CUSTOM-MADE/BESPOKE JEWELLERY

THAT SOMETHING SPECIAL

33Source: Reader Lifestyle Survey Q.2/2012, Europe

AVERAGE INVESTMENT

50% of DEPARTURES and CENTURION readers already have concrete plans to purchase custom-made jewellery in the next year.

57% of DEPARTURES and CENTURION readers have bought bespoke jewellery in the past year.

TOTAL

< EUR 5,000

EUR 5,000 - 9,999

EUR 10,000 - 20,000

> EUR 20,000

0.57

0.41

0.06

0.04

0.06

0.57

0.5

0.04

0.02

0.01

DEPARTURES CENTURION

DEPARTURES:

€ 4,500

CENTURION:

€ 9,400

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INVESTMENT IN THE PAST 12 MONTHS (IN %) – WATCHES

WATCH ENTHUSIASTS

34Source: Reader Lifestyle Survey Q.2/2012, Europe

AVERAGE INVESTMENT

58% of DEPARTURES and 59% of CENTURION readers already have concrete plans to buy a new watch in the next year.

67% of DEPARTURES and 72% of CENTURION readers have bought a new watch in the past year.

TOTAL

< EUR 5,000

EUR 5,000 - 9,999

EUR 10,000 - 20,000

> EUR 20,000

0.72

0.33

0.13

0.12

0.14

0.670000000000001

0.49

0.11

0.04

0.03

DEPARTURES CENTURION

DEPARTURES:

€ 6,700

CENTURION:

€ 16,700

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SKIN CARE/COSMETICS/FRAGRANCESDEPARTURES

AUDIENCECENTURIONAUDIENCE

% readers who have purchased in the past year 83% 89%

Average amount spent € 1,400 € 2,500

% readers with purchasing plans in the next year 69% 76%

BEAUTY TREATMENTS

% readers who have purchased in the past year 72% 77%

Average amount spent € 1,200 € 2,200

% readers with purchasing plans in the next year 61% 66%

WELLNESS TREATMENTS/MASSAGES

% readers who have purchased in the past year 76% 82%

Average amount spent € 1,200 € 2,300

% readers with purchasing plans in the next year 65% 72%

INVESTMENTS IN BEAUTY & WELLNESS(PAST/NEXT 12 MONTHS)

INVESTING IN PERSONAL WELL-BEINGBEAUTY & WELLNESS

35Source: Reader Lifestyle Survey Q.2/2012, Europe

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&www.centurion-magazine.com www.departures-

international.com

&&&

EDITORIAL EXCELLENCE

One Concept – Two Magazines

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ONE CONCEPT TWO EXCLUSIVE READERSHIPS

37

INDIVIDUAL MAGAZINES THAT MATCH OUR READERS’ INDIVIDUAL LIFESTYLES AND TASTES

• The most defining change in luxury over the last couple of years has been the move towards PERSONALISATION AND CUSTOMISATION.

• DEPARTURES and CENTURION magazines were created in response to readers’ and advertisers’ desire to have luxury products that speak to the READERSHIP’S PROVEN PURCHASING ABILITY/SPENDING POWER AND DISTINCTIVE LIFESTYLES.

• The hallmarks of DEPARTURES and CENTURION premium magazines are an award-winning editorially independent environment, first-rate production values and a superior concept CATERING TO THE MAGAZINES’ SIMILARLY EXCLUSIVE AND EXACTING READERSHIPS, Platinum Card® and Centurion® Members from American Express, by offering customised contents.

CENTURION MAGAZINEDEPARTURES MAGAZINE

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EDITORIAL DESIGNED TOEXCEED READERS’ EXPECTATIONS

DEPARTURES & CENTURION MAGAZINES ARE …

• Tailored to the interests of our readers

• Written by well-known authors

• Filled with expert recommendations and exclusive offers and services across such

lifestyle categories as travel, home/interior design, fashion, jewellery, cars, arts

and culture

• Designed to focus on the “best kept secrets” in the worlds of travel, fashion, food,

culture and design

EACH ISSUE OF DEPARTURES AND CENTURION MAGAZINE…

• serves as a reliable and TRUSTED SOURCE OF INFORMATION AND

INSPIRATION for the affluent lifestyle of those who are unwilling to compromise

• delivers exclusive and carefully investigated reports with THE HIGHEST

EDITORIAL QUALITY

• exceeds the high expectations of its premium target audience

• reflects the exclusivity and affluence of its readers

38

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Q1 MARCH/APRIL/MAYHOW TO LOOK THE PART: MEN’S FASHIONHow to dress the part with menswear previews from the catwalks of London, Paris and Milan.

SOUTH FLORIDIAN STARMiami is now undisputedly the hottest city in the U.S., attracting Americans and Internationalists in droves. A look at the players and possibilities under the sun and why the city sizzles as it does.

SPECIAL DESTINATON MAURITIUS The Pearl of the Indian Ocean sparkles with new lustre

Q2 JUNE/JULY/AUGUSTCELEBRATING THE ART OF THE CRAFTCompanies with a venerable past and a vibrant current standing still offer products with both history and artisanship baked in. Anachronistic luxury that has found solid footing in our time: a précis of purveyors present. Plus, we embark on a worldwide search for one-off pieces and their creators. SPECIAL HAUTE PROPERTIESWhether as an investment or a retreat, appraising the global market for residential gems from the main overseas hubs (such as London, Miami, and Tokyo)to lesser thought-of locales (like Mauritius, Thailand and Brazil).

Q3 SEPTEMBER/OCTOBER/NOVEMBERHAUTE-HORLOGERIE & -JOAILLERIE A review of the most exciting launches in 2015 and what makes them unique pieces for serious collectors.

Plus GEMSTONES: The latest creations in the world of gemstones and a profile of the most feted jewellery designers in the world today, Glenn Spiro.

SPECIAL MOROCCO’S MARVELSThe North African hideaway now welcomes a clutch of golf courses, hotels, boutiques and restaurants into its timeless and unique fold

Q4 DECEMBER/JANUARY/FEBRUARYFESTIVE VINOTHERAPYGLAMOUR WITH STYLE: Celebrating the season with glamour and style – the fashion, accessories and looks to covet.TIME FOR WNE: Whether ist wine storage, management, investment or consumption, a how to guide for all of the aforementioned and the people and products any self-respecting oenophile must know now! And the vintages, vineyards and winemakers that will make your holiday a de rigueur one.

SPECIAL PARISIAN TREASURE TROVE – SHOPPING GUIDEExploring the City of Light’s brightest boutiques and bountiful boulevards.

CENTURIONEDITORIAL PREVIEW 2015

39

IN EVERY ISSUECENTURION’s encyclopaedic curatorial perspective on the luxury world – from travel and lifestyle to art and architecture, motoring and yachting, fashion, watches, jewellery and accessories – will be supplemented across all four issues this year with in-depth features on a handful of discerning topics that matter now (and will do so in the future). Plus, we champion the guardians of the past who still matter and have a few authoritative surprises along the way that will inspire and intrigue.  

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IN EVERY ISSUEThe main theme of each issue will be supplemented by regular updates in the areas of travel, fashion, style and beauty, art, culture, jewellery, watches, fine dining, motoring etc. All lifestyle areas will be covered under the sections BlackBook, Style & Beauty, Art & Design, etc.

Q1 MARCH/APRIL/MAYTHE TRAVEL GUIDE AN A-Z OF WHERE TO GO AND WHAT TO KNOWA compendium of dispatches, travelogues, photo essays and in-depth guides, articles and reviews of the hottest cities, the most unspoiled destinations and transformative experiences for 2015. Plus, the technology, products and personalities changing the world of travel and why it matters NOW!

SPECIAL Mauritius: The Pearl of the Indian Ocean sparkles with new lustre.

Q2 JUNE/JULY/AUGUSTTHE PERSONAL BEST ISSUE HOW TO LOOK GOOD, FEEL GREAT AND STAY FITFrom retreats that restore and adventures that arouse, an issue that pays homage to the temple that is the body. Departures celebrates healing and health, vitality and vigour in an edition dedicated to the latest therapies, techniques, procedures and specialists that ensure you look and feel your best. 

SPECIAL Made in Germany: Mittel Europa‘s powerhouse is roaring once again

Q3 SEPTEMBER/OCTOBER/NOVEMBERINTERNATIONAL STYLEARTISTRY, GLAMOUR, PANACHE AND AWE-INSPIRING DESIGNSStyle transcends sartorial desires to become an intrinsic part of the world around us. A look at the destinations, environments and international tastemakers that possess that special ”something“ we all seek.

SPECIALSMorocco‘s Marvels: The North African hideaway shines like no otherShopping USA: New York, Los Angeles, Las Vegas, Miami – retail therapy coast-to-coast, American-style

Q4 NOVEMBER/DECEMBER/JANUARYTHE DEPARTURES 100THE REMARKABLE THINGS TO SEE, DO, EXPERIENCE, KNOW AND APPROPRIATE- as curated by the editors. This covetable issue – covering everything from travel and fashion to beauty and design, gastronomy and wines, art and architecture plus much more – will serve as the ultimate sourcebook, profiling the people, places, products and purveyors of distinction and note

SPECIAL London Shopping Guide: the art of acquisition unlike any other – in the streets, alleys and mew‘s of the British captial

DEPARTURESEDITORIAL PREVIEW 2015

40

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MAGAZINE RECOGNITIONAWARD-WINNING EDITORIAL CONCEPT

41

BCP AWARDS 2009: DEPARTURESSilver Award - FinanceSilver Award - International Communications 2008: CENTURION Hall of Fame Award 2007: CENTURIONGold Award - B2C Financial Services 2006: CENTURIONGold Award - B2C Finance 2005: CENTURIONGold Award - B2C Travel & Leisure

PEARL AWARDS 2013: DEPARTURES JAPANGOLD AWARD -  Design: Best Cover, 50,000 to 250,000 2013: CENTURION YACHTING SPECIALGOLD AWARD -  Design: Most Improved Publication

2011: CENTURIONSilver Award – Best International Publication

2010: CENTURION Bronze Award - Best Overall Design 2009: CENTURIONBronze Award - Best Overall Design 2008: CENTURIONGold Award - Best Overall EditorialBest in Custom Award - Honoring Overall Excellence

2007: CENTURIONSilver Award - Best Overall Editorial 2006: CENTURIONGold Award - Best Overall Editorial

MERCURY AWARDS

2013 CENTURION, Silver Award - Overall Presentation: Lifestyle LuxurySilver Award - Custom Publications: Financial Services

2012: CENTURIONGold Award - Magazine – Special Audience

2011: CENTURIONGold Award - Financial ServicesSilver Award - Luxury Products 2010: CENTURIONSilver Award - Financial ServicesBronze Award - Luxury Products 2008. CENTURIONBronze Award - Financial Services 2006: CENTURIONGold Award – Financial Services

ASTRID AWARDS

2013: CENTURIONHONORS Award – COVERS Custom Publications

2008: CENTURIONBronze Award - Luxury Custom Publications 2007: CENTURIONGold Award - Luxury Custom Publications

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DEPARTURES MAGAZINEEDITORIAL MIX

42

Travel38%

Fashion & Accessories20%

Gourmet12%

J ewellery & Watches9%

Real Estate, Home & Interiors

9%

Yachting & Motoring6%

Art & Culture5%

Beauty & Wellness2%

Sports & Events1%

Based on number of editorial pages 2010 & 2011

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Travel;36%

Fashion & Accessories16%Gourmet

15%

J ewellery & Watches;12%

Real Estate, Home & Interiors

8%

Art & Culture;6%

Yachting & Motoring5%

Sports & Events2%

CENTURION MAGAZINEEDITORIAL MIX

43Based on number of editorial pages 2010 & 2011

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READERS AGREE WITH THE FOLLOWING STATEMENTS (IN %):

Source: Reader Lifestyle Survey Q.2/2012, Europe

EDITORIAL QUALITYPROVIDING AN ENJOYABLE READ

44

Provides a good mixture of themes relevant to my lifestyle

Is authoritative in superior lifestyle

Contains valuable American Express benefit and offer information for CENTURION/PLATINUM

Cardmembers

Provides useful, high quality content

Provides an engaging mix of luxury coverage

Is enjoyable to read

59%

64%

81%

82%

84%

93%

65%

68%

85%

82%

86%

92%

CENTURION DEPARTURES

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READERS AGREE WITH THE FOLLOWING STATEMENTS (IN %):

Source: Reader Lifestyle Survey Q.2/2012, Europe

EDITORIAL QUALITY INSPIRINGDESTINATIONS, ACTIVITIES, PURCHASES

45

Contains ads that I trust

Gives me ideas for products/items/services to buy

I consider it to ber a valuable benefit of my Centurion/Platinum Card Membership

Inspires me to try recommended restaurants

Inspires me to try recommended hotels, resorts

Gives me ideas for my next travel destination

58%

59%

71%

71%

73%

75%

51%

60%

74%

76%

83%

79%

CENTURION

DEPARTURES

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Put it in a waiting room, reception area, lounge

Pass it on to a collegue/business associate

Give it to a friend or relative

Give it to my spouse or family member

Clip and save ads of interest

Use it as a coffee table book

Save the entire issue

13%

5%

10%

21%

15%

17%

25%

11%

7%

10%

24%

15%

17%

29%

CENTURION DEPARTURES

EDITORIAL QUALITY - AN ITEM TO KEEP MAGAZINES WITH A LONG LIFE

46

SAVE THE ENTIRE OR PARTS OF THE MAGAZINE

GIVE IT TO CLOSE FAMILY OR FRIENDS

Source: Reader Lifestyle Survey Q.2/2012, Europe

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TRAVELFUELLING READERS’ PASSIONS

47

A CONTINUAL QUEST FOR INSPIRING TRAVEL EXPERIENCES

• 75% get ideas for their next travel destination from Departures and Centurion magazines

• 74% plan to fly Business/Executive Class , 37% will fly First Class next year

• 85% plan to stay at a 5-star+ hotel next year

• On average they take 11 business trips and 8 leisure trips per year

• They spend €6,000 per person per holiday on average as well as a further €3,000 on holiday shopping

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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WOMEN’S FASHION GETTING THIS SEASON’S LOOK

48

THE LATEST DESIGNER FASHION | SIGNATURE SHOES | THAT UNIQUE HANDBAG

• 70% of female readers particularly enjoy style features in Departures and Centurion

• 78% bought women’s apparel/fashion last year. They spent €10,100 on average. In the past year,

readers also spent €6,100 on women’s accessories and €4,200 on women’s shoes

• Readers plan to spend €16,200 on women’s fashion, accessories and shoes in the coming year

• 45% of the Departures and Centurion readership are women

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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MEN’S FASHIONPROVIDING SARTORIAL ELEGANCE

49

MASCULINE | A PERFECTLY TAILORED SUIT | THE RIGHT ACCESSORIES

• 82% of Departures and Centurion readers bought men’s fashion last year. They spent €6,100 on average

• Readers also spent €4,300 on men’s accessories and €3,600 on men’s shoes last year

• Departures and Centurion readers plan to spend €13,500 on men’s fashion, accessories and shoes in the coming 12 months

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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AUTOMOTIVE ENTHUSIASTSSHIFTING UP A GEAR

50

A DYNAMIC EXPRESSION OF SUCCESS AND IMPECCABLE TASTE

• 22% of Departures and Centurion readers plan to buy a new 4x4 SUV in the next 12 months,

16% will buy a new sports car

• 15% plan to buy a luxury car in the next 12 months, while 5% plan to invest in a supercar

• 48% are interested in cars, motoring and vintage cars

• 60% of Departures and Centurion readers highly enjoy reading the magazines’ motoring sections

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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YACHTINGWORKING THE WET ELEMENT

51

THE ULTIMATE FREEDOM

• 34% of readers highly enjoy reading yachting features in the magazines

• 16% of readers plan to charter a yacht or take a boating holiday in the coming year

• 2% of Departures readers and 6% of Centurion readers have plans to buy a yacht in the coming 12 months*

• 18% have an interest in boating/yachting or pursue it as a regular activity

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012; *Centurion LAB Survey Europe July 2009

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FINE JEWELLERY THE FINEST FINISHING TOUCH

HAUTE JOAILLERIE | DAZZLING DIAMONDS | PRECIOUS STONES

• 65% of readers bought fine jewellery last year, spending on average €8,200

• 56% of Departures and Centurion readers bought a piece ofcustom-made jewellery last year. They spent €5,500 on average

• 45% of the readers are female

52

DOING THE MATHS:

Our readers plan to spendover €889 million on fine

jewellery

(Circulation 245,000 x 55% who plan to buy fine jewellery x €6,600)

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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WATCHES MAKING TIME FOR READERS’ INTERESTS

53

PRICELESS WATCHES | HANDCRAFTED TIMEPIECES | VALUABLE

CHRONOGRAPHS

• 67% of Departures and Centurion readers bought a new watch

last year. They spent €8,800 on average

• 58% of our readers are planning to buy a new watch next year and

will spend €7,100 on average

DOING THE MATHS:

Our readers plan to spendover €1 billion on watches

(Circulation 245,000 x 58% who plan to buy a watch x €7,100)

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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GOURMET LIVINGTANTALISING READERS’ TASTE BUDS

54

LIVING WELL WITH REFINED TASTE

• 66% of Departures and Centurion readers see fine dining as a hobby or strong interest, 44% regularly engage in wine tasting

• 42% actively pursue gourmet cooking at home

• 44% are planning to refurnish or redesign their kitchen and/or bathrooms

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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ART, INTERIORS, DESIGN, PROPERTYREALISING ‘REAL’ ESTATE DREAMS

55

THE ONLY THING MORE COMFORTABLE THAN THE HOLIDAYS THEY TAKE ARE THE HOMES THEY LIVE IN

• 41% of Departures and Centurion readers own 3 or more properties

• 15% are planning to buy a primary residence in the coming year

• 13% are planning to buy another home/holiday property next year

• 47% are planning to refurnish or redesign their living rooms or bedrooms

• 35% have an interest in interior design/architecture

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012, Europe

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STYLISH ELECTRONICS KEEPING OUR READERS CONNECTED

56

WELL CONNECTED WITH THE ELECTRONIC WORLD

• 62% of Departures and Centurion readers are planning to buy audio, video or home cinema equipment in the next 12 months

• 42% are particularly interested in consumer electronics and gadgets

CENTURION MAGAZINEDEPARTURES MAGAZINE

Source: DEPARTURES & CENTURION Reader Lifestyle Survey Q.2/2012 , Europe

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&www.centurion-magazine.com www.departures-

international.com

&&&

REACTIONS TO ADVERTISING

Highly Responsive Readers On a Continual Quest

for the Best Experiences and Quality products

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ACTION TAKEN UPON SEEING AN ADVERTISEMENT IN DEPARTURES/CENTURION:

Source: Reader Lifestyle Survey Q.2/2012, Europe

HIGHLY RESPONSIVE READERS9 OUT OF 10 READERS REACT TO ADVERTISING

58

No action taken

Called a freephone number

Referred info to an associate

Clipped and saved advertisement

Requested further info from advertiser

Visited a retailer

Purchased a product/ service

Referred info to a friend/ relative

Called Platinum/ Centurion Service

Booked a holiday/ hotel/ flight

Visited a website

15%

5%

9%

15%

13%

20%

21%

29%

24%

32%

55%

10%

6%

13%

15%

16%

32%

37%

30%

48%

51%

60%

CENTURION DEPARTURES

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&www.centurion-magazine.com www.departures-

international.com

&&&

IN GOOD COMPANYADVERTISING CLIENTS IN 2014

EMEA

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IN GOOD COMPANYADVERTISERS 2014

HOTELS & RESORTSAccor HotelsBaha MarBelmondCarlton HotelCoco CollectionDesign HotelsFour Seasons Goodwood Park HotelHard RockHiltonHotel Café RoyalHyattJumeirahKatara HospitalityKempinski HotelLeading Hotels of the WorldLes OttomansLux Island ResortMandarin OrientalMarriott InternationalMelia HotelsNH HotelsOne & OnlyPark HyattPeninsulaPera Palace Relais ChateauxRosewood HotelsRoyal MansourShangri-La

St. GeorgeSt. James HotelSt. RegisStarwoodTaj Hotel The Address HotelsThe BreakersThe ChediThe Istanbul EditionThe May FairThe MuliaThe SetaiWynn Las Vegas…

AIR TRAVELAer LingusAir PartnerAmerican AirlinesBritish AirwaysCathay PacificEmiratesEtihadLufthansaRoyal Brunei AirSingapore AirSouth African AirwaysSwiss AirTurkish Airlines

TOURISMAstasBarbados TourismHapag-LloydMalaga TourismPassepartoutPure LeisureThailand Tourism…

WATCHES & JEWELLERYAdlerAudemars PiguetBackes & StraussBoodlesBreguetBreitlingBucherer Calleija Cartier Chopard Cindy ChaoDamianiFennell LondonFochtmannFope GioielleGemfieldsGlasshütte OriginalGraffHarrodsHarry WinstonHirsh

HublotJaeger Le CoultrePaneraiPatek PhilippeRichard MilleRichemontRolexSankara NairobiTiffanyUlysse NardinVan Cleef & ArpelsVhemier

FASHIONBurberryBurlington ArcadeCanada GooseChanelFerragamoFranck NamaniGP PelliHarry of LondonLoro PianaMoncriefMulberryNet-A-PorterRalph LaurenSmythsonThe Saville RowTrois Pmmes…

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IN GOOD COMPANYADVERTISERS 2014

REAL ESTATEBarratt HomesKensington RowKSW FreischützMartrade ImmobilienMattheußerPSP PropertiesResidenz GustavSignaThe EagleThe Heron…

INTERIORSBaufritzColombostileDuxianaLigne RosetLinleySavoir BedsVi SpringWilkens...

FINANCEBNP ParibasCadogan/SloaneHamburger SparkasseImmofinanz Friesenq...

CONSUMER ELECTRONICS & TECHNOLOGYPriavoLGRiversideSamsungVertu...

BEER, WINES & SPIRITS

Justerini & Brooks...

YACHTING & CRUISINGCannes YachtingCunard CruisesFincantieriHapag-LloydMonaco Yacht ShowP&O CruisesRossinaviSuper Yacht…

AUTOMOBILEAvisBentley BMWDaimlerHertzMaseratiMcLaren…

OTHER

AKABiennale des AntiquaEyestormGray & FarrarHartmann SamsoniteWembley Stadium…

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IN GOOD COMPANYJEWELLERY ADVERTISERS 2014

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IN GOOD COMPANYWATCH ADVERTISING 2014

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IN GOOD COMPANYFASHION ADVERTISERS 2014

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IN GOOD COMPANYMOTORING ADVERTISERS 2014

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IN GOOD COMPANYTRAVEL ADVERTISING 2014

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IN GOOD COMPANYADVERTISING 2014

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&www.centurion-magazine.com www.departures-

international.com

&&&

CIRCULATIONS & RATES

EMEA

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CIRCULATIONS & RATES 2015EMEA (EUROPE, MIDDLE EAST)

PUBLICATION MARKET LANGUAGECIRCULATION

1

1/1 PAGE RATE € 1/1 RATE US$

CENTURION

United Kingdom English 13,000 € 14,700 $ 19,900

Germany/Austria German 9,100 €

10,900 $ 14,800

Switzerland English 3,200 € 4,600 $ 6,300Europe Edition 2

English4,500 € 5,100 $ 7,000

ICC Edition 3 6,800 € 7,900 $ 10,700Middle East 4 5,000 € 6,900 $ 9,400

France 5French

Supplement (1,700) (€ 2,000) ($ 2,700)

CENTURION EMEA 41,600 € 37,000 $ 50,000

DEPARTURES

United Kingdom English 61,000 € 15,000 $ 20,300Germany/Austria German 41,800 € 11,900 $ 16,000Switzerland 6 German & French 6,800 € 4,900 $ 6,600Italy Italian 24,000 € 9,500 $ 12,800France 5 French 11,700 € 8,200 $ 11,100Spain Spanish 7,500 € 5,400 $ 7,400Netherlands

English

5,500 € 4,000 $ 5,400Sweden 12,000 € 8,000 $ 10,800Finland 5,500 € 3,500 $ 4,800Norway 1,000 € 1,000 $ 1,400ICC Edition 3

English7,800 € 7,900 $ 10,700

Croatia 4,500 € 3,200 $ 4,400Middle East 4 9,500 € 7,200 $ 9,800DEPARTURES EMEA 198,600 € 57,200 $ 77,300

COMBINEDCENTURION & DEPARTURES EMEA 240,200 € 71,000 $ 95,900

1 Circulation refers to printed circulation. / 2 Europe Edition distributed in Italy (1,650 copies), the Netherlands (1,200), Spain (900), Sweden (500) and Turkey (250). / 3 Combined circulation of DEPARTURES/CENTURION readers with an international currency card account (ICC) - settled in US$ or € - located in more than 170 markets e.g. Switzerland, Turkey, Monaco, Greece, Cyprus, UK, Middle East, etc. / 4 DEPARTURES Middle East: Saudi Arabia (3,000 copies), Rest of Middle East (6,500). CENTURION Middle East: Saudi Arabia 2,750 copies; Rest of Middle East 2,250 copies (e.g. UAE, Oman, Bahrain, etc.). 5 In France, Centurion Members receive DEPARTURES Magazine and an additional CENTURION supplement which can be booked separately and is not automatically included in a Pan-Europe booking of CENTURION magazine. DEPARTURES France Edition is sent to both Platinum (10,000 copies) and Centurion Members (1,700 copies). / 6 Language split: 4,200 German copies, 2,600 French copies / 7 Combined circulation of readers with an international Dollar card account (IDC) settled in US$ located in more than 16 countries across Central and South America, Caribbean and Bermuda. 8 Hong Kong and Taiwan editions published in traditional Chinese, Mainland China edition in simplified Chinese.

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DATES & DEADLINES 2015EMEA (EUROPE, MIDDLE EAST)

EUROPETRAVEL/OFFER

ADS BRAND ADVERTISING

ISSUE MAGAZINEBOOKING & MATERIAL* BOOKING PRINT MATERIAL PUBLICATION

01/2015CENTURION 23.01. 30.01. 06.02. 16.03.DEPARTURES 30.01. 06.02. 13.02. 23.03.

02/2015CENTURION 02.04. 14.04. 21.04. 01.06.DEPARTURES 13.04. 20.04. 27.04. 09.06.

03/2015CENTURION 14.07. 21.07. 28.07. 01.09.DEPARTURES 20.07. 27.07. 03.08. 09.09.

04/2015CENTURION 21.09. 28.09. 05.10. 13.11.DEPARTURES 28.09. 05.10. 12.10. 20.11.

MIDDLE EASTTRAVEL/OFFER

ADS BRAND ADVERTISING

ISSUE MAGAZINEBOOKING & MATERIAL* BOOKING PRINT MATERIAL PUBLICATION

01/2015DEPARTURES 05.02. 12.02. 19.02. 23.03.CENTURION 05.02. 12.02. 19.02. 24.03.

02/2015 DEPARTURES 16.04. 23.04. 30.04. 15.06.CENTURION 30.04. 07.05. 13.05. 19.06.

03/2015DEPARTURES 23.07. 30.07. 06.08. 10.09.CENTURION 06.08. 13.08. 20.08. 23.09.

04/2015DEPARTURES 05.10. 12.10. 19.10. 18.11.CENTURION 13.10. 20.10. 27.10. 26.11.

Cancellation for brand advertisements: two weeks prior to booking deadline. Cancellation for premium positions and travel/offer advertisements: four weeks prior to booking deadline*Booking & material deadlines for ads with AMEX Core Card benefits (e.g. FHR offers), advertorials/inserts (produced by JI) and Pan bookings:four weeks prior to brand material deadline

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GEOGRAPHICAL DISTRIBUTION ICC & MIDDLE EAST

71

Saudi Arabia31%

UAE19%

Bahrain11%

Egypt9%

Kuwait9%

Lebanon 7%

Jordan5%

Qatar 4%

Oman3%

Other ME2%

The ICC edition is sent to combined circulation of Departures magazine readers with an international currency card account (ICC) settled in US$ or € distributed in more than 170 markets e.g. UK, Switzerland, Turkey, Monaco, Greece, Cyprus, Middle East etc.

MIDDLE EAST EDITION9,500 copies

UK/Ireland34%

Switzerland15%

Turkey13%

Greece10%

Russia9%

Middle East8%

Israel3%

Rest of the World9%

ICC EDITION7,800 copies

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Saudi Arabia55%

Rest of Middle East45%

Italy 36%

Spain 21%Sweden 11%

Netherlands 34%

Turkey 5%

GEOGRAPHICAL DISTRIBUTIONICC, EUROPE & ME EDITION

72

UK/Ireland33%

Switzerland20%

Turkey12%

Greece10%

Russia9%

Middle East5%

Rest of the World11%

EUROPE EDITION4,500 copies

ICC EDITION6,800 copies

The ICC Edition is the combined circulation of CENTURION magazine readers with an international currency card account (ICC) settled in US$ or € distributed in more than 170 markets e.g. Switzerland, Turkey, Greece, Cyprus, Russia, UK, Middle East, Monaco, etc.

MIDDLE EAST EDITION5,000 copies

The Rest of Middle East includes Bahrain, Kuwait, UAE, Oman, Qatar, Lebanon, Jordan and Egypt

Europe Edition distributed in Italy (1,650), the Netherlands (1,200), Spain (950), Sweden (500) and Turkey (250).

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Saudi Arabia55%

Rest of Middle East45%

GEOGRAPHICAL DISTRIBUTION 2014MIDDLE EAST EDITIONS

73

Saudi Arabia31%

UAE19%

Bahrain11%

Egypt9%

Kuwait9%

Lebanon 7%

Jordan5%

Qatar 4%

Oman3%

Other ME2%

DEPARTURES MIDDLE EAST 9,500 copies

CENTURION MIDDLE EAST5,000 copies

The Rest of Middle East includes UAE, Bahrain, Kuwait, Oman, Qatar, Lebanon,

Jordan and Egypt

Page 74: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

&www.centurion-magazine.com www.departures-

international.com

&&&

ONLINE OPPORTUNITIES

centurion-magazine.com & departures-international.com

Page 75: &   & && LUXURY LIFESTYLE MAGAZINES | 2015 ULTIMATELY CONNECTED – EUROPE Target AMERICAN EXPRESS’

ADVERTISING OPPORTUNITIESSTANDARD FORMATS

75

STANDARD FORMATS

Leaderboard970 x 90 px

Half Page/Super MPU300 x 600 px

STANDARD IAB. FORMATS – EXAMPLES- Leaderboard- Half Page / Super MPU- Medium Rectangle / MPU

ONLINE ADVERTISINGwww.centurion-magazine.com and departures-international.com offers the ideal environment for luxury advertisers who wish to extend their campaigns online. The new websites provide a variety of advertising opportunities to reinforce your message online to Platinum and Centurion members:

• Standard Formats• Rich Media Options (Filmstrips, etc.)• Creative Customized Solutions including Advertorials,

Slideshows, Video Integration, Exclusive Sponsorships, Skins etc.

For advertisers who want to extend their campaigns online across continents or geo-targeted, we offer standard as well as rich media IAB ad units and also customized creative solutions.

Leaderboard960 x 90 px

Medium Rectangle300 x250 px

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Portrait Unit300 x 1050 px

Filmstrip300 x 600

(300 x 3000px)

INTERACTIVE FORMATSIn addition to the standard IAB formats, advertisers can also choose from other high impact formats such as the IAB Rising Star formats. The Filmstrip and the Portrait are the perfect solution if you wish to integrate slideshows, videos and more. Also a great solution if you would like to promote multiple products within one creative. These formats usually generate higher engagements rates.

FilmstripUsers can interact directly with the advertisement, by scrolling to the subsequent frames. With space for up to 5 separate 300 x 600 px creatives or interactive elements, there is room to integrate slideshows, 360° views, quizzes, videos and much more.

PortraitIntegrate vital information and interactive elements into your portrait unit to increase interaction. This ad unit is multi-functional and visually engaging because of it’s size and plug & play functionality.

Wallpaper/Skin & FireplaceTwo innovative and effective options available for departures-international.com - these ad formats contain one or more images that are displayed on the outside of the website’s main frame. Advertisers are able to utilize premium screen space, which leads to increase brand awareness and click-through rates.

NB: Apps and downloads not permissible

ADVERTISING OPPORTUNITIESINTERACTIVE FORMATS

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ADVERTISING OPPORTUNITIES CUSTOM CONTENT SOLUTIONS

CUSTOM CONTENT SOLUTIONS

Custom content allows brands to not only display alongside relevant content for their brand, but also within special website sections created just for them.

These solutions stand out amongst standard advertising formats as it is offering more editorial value to the reader. They know and trust the content seen on depatures-international.com and centurion-magazine.com and are able to make more of a connection to a brand after seeing an advertisement and also reading a related article. ➜ Content Alignment through ownership of

custom content page➜ Custom articles➜ Relevant articles housed within special

section➜ Much more

Example: Virgin Atlantic Airlines Full sponsorship of the Travel section and

Destination Guides 3 custom advertorials produced Custom section created – Around the

World with Virgin Sponsorship of the homepage Customized geo-targeting for banner

motifs In-book promotion with Departures

Winter 2013

Example: Van Cleef & Arpels Content alignment through ownership

of the L’ECOLE page (2013) Custom articles produced within the Style

section Aligned with relevant content Promotion on the Homepage Continued 2 year partnership Sponsorship of the Gift Guides over the

past 2 years Exclusive industry ownership through

sponsorship of the Style section

Van Cleef & Arpels – appearing on centurion-magazine.com in 2013

Virgin Atlantic Airlines – appearing on departures-international.com in 2013