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malcolm-collins
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stats we are bombarded. clothing lables.
running shoes. tvs. computers. food and drink products.
the average person sees 16 000 advertisements, logos, and labels in a day
Because we take in such a vaste amount of information it has become difficult for designers to create logos that are not increasingly similar to one another
Poses a problem for companies to distinguish themselves visually
keep it simple. makes design easily identifiable,
timeless and enduring helps people commit the design to
memory more versatile and adaptable to a
variety of formats and media from business cards to billboards
make it relevant. design must be appropriate to the
business, and the audience to which you are catering
a design for a lawyer should not suggest “fun”
must set apart client from competitors
aim for distinction. Easily separated from competition Focus on a highly recognizable
design, work in black and white first, colour is secondary
commit to memory. design viewers can remember from a
quick glance want instant recognition by viewer
the second time design is seen
think small. design should work at a minimum
size of one inch without lose of detail easily adaptable to a range of media
focus on one thing. Incorporate one feature to help your
design stand out – not two, not three, not four