Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive is a business within Styron that is committed
to the Automotive industrys thermoplastics needs. Styron Automotive
is lead by Mr. Dagmar van Heur, VP Automotive, who has 20 years+
experience in the automotive business Styron Automotive has:
approx. 250 employees worldwide an expected turnover of 1 billion
USD by 2015 OEM and Tier customers are supported by dedicated
resources, including: an experienced R&D team, including a
specialized CAE Engineering center a global commercial team,
focusing on the global needs of our customers, but dedicated to
local implementation. Styron Automotive Fast Facts HOME
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Automotive Plastics Supply Per Region PC ABS 38% ABS 46% PP
compounds 15% Asia Pacific PC ABS 30% ABS 33 % PP compounds 37%
Americas PC ABS 24% ABS 46% PP compounds 30% Europe, Middle East,
Africa 215,000 MT in 2012 6% North America: 24% South America: 19%
51% HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Our Credo: STYRON AUTOMOTIVE delivers best in class product
quality and services to the automotive Tiers and OEMs. This will
enable consistent quality appearance and create brand value for our
customers. We take every quality message serious and welcome it as
a chance to learn and improve to rise to the expectations of our
customers. It is our commitment to respond to complaints meeting
customer and project time lines. Quality HOME
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We guarantee the same quality and same specifications worldwide
in compliance with ISO/TS 16949, offering you reliable and
consistent solutions wherever you may need them. Styron Automotive
demonstrates a continuous improvement quality vision, in line with
the needs of our customers Robust supply is not just a notion, it
is what we live. Quality HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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PULSE TM PC/ABS: Marketleader in Europe and North America >
50% market share Strenghts of the new PULSE TM GX family (launched
in 2012): Lower polycarbonate content than conventional PC/ABS
products Therefore providing lower density and lower weight
Outstanding high impact strength at low temperatures Tailor-made
heat distortion resistance MAGNUM TM ABS: Leading supplier in
Europe and North America of Mass ABS Strengths: a highly
consistent, white base color, resulting in a combination of
excellent processability and aesthetics, which make it suitable for
self coloring. Highheat ABS (> 50% market share) Low and ultra
low gloss product offering (MAGNUM TM SLG) Ultra low emissions
Product Portfolio & Market Position HOME
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INSPIRE TM Polypropylene: Customized polypropylene compounds
product offering in Brazil with >25% market share Specialised
supplier of PP compounds in Europe and North America (3% overall
market share, about 5% interior, 1% exterior) Strength: Robust
material quality and performance High to very high scratch
resistance Product simplification, several products which have been
accepted across the industry LGF PP systems, offering direct 20-40%
LGF products, but also 60% LGF concentrate with neat PP for
dilution Very innovative application development as demonstrated
during 2012 by Clio tailgate, first ever full thermoplastic
Tailgate design SPE award for a Ford Fusion safety part Product
Portfolio & Market Position HOME
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VELVEX TM Reinforced Elastomers Newly developed product
offering Strength: Offers an opportunity for premium surfaces,
supporting the impression of luxury in vehicle interiors For
unpainted interior trim applications For outstanding scratch
resistance and parts with excellent haptic qualities No whitening
after scratch and reduced scratch visibility Closes the gap between
the need to balance both technical and aesthetic performance and at
affordable cost Product Portfolio & Market Position HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Megatrends GLOBALITYQUALITY & APPEALENERGY EFFICIENCY
HOME
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The Automotive industry is influenced by several Megatrends,
such as: Quality & Appeal Studies have shown that the interior
is becoming a more and more important criteria for end-customers in
their choice of vehicle. Styron automotive strives interior quality
and appeal excellence, but also has a product offering supporting
the sustainability of that quality and appearance Megatrends
HOME
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The Automotive industry is influenced by several Megatrends,
such as: Energy Efficiency Several governments are increasingly
critical of the emissions and fuel efficiency levels of the current
fleet of vehicles. The Obama government has a target of 54.5 mpg
fleet fuel consumption by 2020, whereas the EU committee is
expected to reduce the CO 2 emission targets for the EU car fleet
to 95 g/km and below in that same time frame. Styron is helping
OEMs to reduce the weight of the vehicles and optimizing wind and
tyre drag, which has a direct positive effect on fuel consumption
and emissions Megatrends HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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We are committed to delivering consistent and reliable
solutions worldwide At Styron Automotive, it is essential to
maintain close relationship with our customers and meet the needs
of our local and global clients. OEM platforms are becoming more
and more global and will be produced in all target markets. At the
same time, the OEMs need to be competitive within these local
markets. Styron strives to have its main products locally available
in global grades by 2014. Given the continuous expansion of OEMs
and their increasing demands to ensure parts consistency for all of
their car models across their global platforms, we make sure our
innovative plastic solutions are not only allowing our customers to
differentiate, but are also available worldwide. Globality
HOME
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Globality ProductionResearch & DevelopmentCommercial Office
Styron Automotive Locations Worldwide Schwalbach Germany Shanghai
China Tokyo Japan Hsinchu Taiwan Stade Germany Horgen Switzerland
Limo Brazil So Paulo Brazil Barcelona Spain Paris France Terheuzen
Netherlands Clinton, TN USA Mexico City Mexico Dyersburg, TN USA
Midland, MI USA Auburn Hills, MI USA Berwyn, IL USA HOME Global
Operating Center
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Globality Schwalbach,Germany Automotive Commercial Office
Customer Service Shanghai Asia Pacific Automotive Center Core
Automotive Locations Auburn Hills, USA Automotive Commercial Office
Midland, USA Automotive Technical Service Customer Service Limo,
Brazil Automotive Technical, Commercial & Customer Service
Mexico City, Mexico Automotive Technical & Commercial Office
Terheuzen, Netherlands Automotive R&D Application Development
& Engineering Center Automotive Technical Service HOME
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Globality Styron Automotive Team Worldwide ProductionResearch
& DevelopmentCommercial Office Schwalbach Germany Shanghai
China Tokyo Japan Hsinchu Taiwan Stade Germany Horgen Switzerland
Limo Brazil So Paulo Brazil Barcelona Spain Paris France Terheuzen
Netherlands Clinton, TN USA Mexico City Mexico Dyersburg, TN USA
Midland, MI USA Auburn Hills, MI USA Berwyn, IL USA HOME
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Globality Product families Plastics *) Partner Qualification
Midland, MI USA Allyns Point, CT USA Limo Brazil Terheuzen
Netherlands Tessenderlo Belgium Stade Germany Merak Indonesia Tsing
Yi Hong Kong Zhangjiagang China Hsinchu Taiwan Boehlen Germany
Schkopau Germany ABS PCABS PPcomp LGF ABS PCABS PPcomp LGF Coloring
PCABS PPcomp Coloring LGF*) PCABS PPcomp Factory Coloring We aim to
have all materials locally produced during the next 2 years
HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Supporting lighter, more fuel-efficient vehicles. Although the
focus on reducing emissions and fuel consumption is through
improving the efficiency of the engine, light-weighting can add to
this quest: 100 kg car weight reduction leads to a further 5-7%
fuel reduction Styron Automotive supports the OEMs by introducing
innovative applications. An example is this 3 part lift-gate
assembly of the New Renault Clio, which was developed by Styron
Automotive together with Renault and offers more than 10% weight
reduction vs. its steel alternative Energy Efficiency HOME
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Increased interest for reinforced plastics in Structural
applications Interior Applications Part wall thickness reduction
Through materials with improved flow Supporting new processing
methods Density reduction materials New PULSE TM PC/ABS products
Use of physical or chemical blowing agents Elektro-Vehicles
Materials with improved Ignition Resistance Energy Efficiency GX50
Thickness [mm]GX50 Displacement GX50 1.8/2.5 mm Thickness [mm] GX50
1.8/2.5 mm Displacement Contour Plot Thickness (Scalar value)
Contour Plot Displacement (Mag) Analysis System Contour Plot
Thickness (Scalar value) 2.50 2.32 2.13 1.95 1.77 1.58 1.40 1.22
1.03 0.85 Y Z X 100% 89% 78% 67% 55% 44% 33% 22% 11% 0% Y Z X 2.50
2.32 2.13 1.95 1.77 1.58 1.40 1.22 1.03 0.85 116% 103% 90% 77% 64%
51% 39% 25% 13% 0% Y Z X Y Z X HOME
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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Styron Automotive Fast Facts Quality Product Portfolio &
Market Position Megatrends Globality Energy Efficiency Contents
Quality & Appeal
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We continue to enhance the look and feel for automotive parts
Not only the new car quality and appearance are important, most
cars are re-sold at least once during their car life. A sustainable
quality of the interior will lead to higher re-sale values and is
therewith in the interest of the OEM for their branding and the
end-customers alike Styron supports this trend with VELVEX TM,
MAGNUM TM SLG, PULSE TM GX 50 for unpainted application, INSPIRE TM
PP compounds (and BRANCOM PP in Brazil) Styron Automotive is able
to offer cost- effective solutions that fulfill customers
expectations in quality and appeal. Quality and Appeal HOME
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Improved quality and appearance for the interior Reinforced by
an increasing amount of small car model produced by premium OEMs
Leads to higher quality requirements: Fit and finish During and
after use: Scratch and mar resistance Anti-Static Lower gloss for
materials with higher heat resistance Fits the trend towards less
painted parts Specific products in ABS and PC/ABS available, also
featuring: High UV resistance High hydrolitic stability Higher
gloss for interior trim parts Piano black ABS and PC/ABS reinforced
optical foils Quality and Appeal HOME
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VELVEX TM Reinforced Elastomers Quality and Appeal glossy dL
Performance comparison after 18N scratch testScratch Test Results
VELVEX TM TF-TPO VELVEX TM Talc Filled TPO HOME
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This information is considered accurate and reliable as of the
date of this communication and is presented in good faith. Because
use conditions and applicable laws may differ from one location to
another and may change with time, the Customer is responsible for
determining whether the information in this document is appropriate
for the Customers use. Since Styron has no control over how this
information may ultimately be used, all liability is expressly
disclaimed and Styron assumes no obligation or liability therefore.
No warranty, express or implied, is given nor is freedom from any
patent owned by The Styron Corporation or others to be
inferred.