™ Trademark Powering Ideas. Contents Styron Automotive – Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency

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  • Trademark Powering Ideas
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  • Contents
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive is a business within Styron that is committed to the Automotive industrys thermoplastics needs. Styron Automotive is lead by Mr. Dagmar van Heur, VP Automotive, who has 20 years+ experience in the automotive business Styron Automotive has: approx. 250 employees worldwide an expected turnover of 1 billion USD by 2015 OEM and Tier customers are supported by dedicated resources, including: an experienced R&D team, including a specialized CAE Engineering center a global commercial team, focusing on the global needs of our customers, but dedicated to local implementation. Styron Automotive Fast Facts HOME
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  • Automotive Plastics Supply Per Region PC ABS 38% ABS 46% PP compounds 15% Asia Pacific PC ABS 30% ABS 33 % PP compounds 37% Americas PC ABS 24% ABS 46% PP compounds 30% Europe, Middle East, Africa 215,000 MT in 2012 6% North America: 24% South America: 19% 51% HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Our Credo: STYRON AUTOMOTIVE delivers best in class product quality and services to the automotive Tiers and OEMs. This will enable consistent quality appearance and create brand value for our customers. We take every quality message serious and welcome it as a chance to learn and improve to rise to the expectations of our customers. It is our commitment to respond to complaints meeting customer and project time lines. Quality HOME
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  • We guarantee the same quality and same specifications worldwide in compliance with ISO/TS 16949, offering you reliable and consistent solutions wherever you may need them. Styron Automotive demonstrates a continuous improvement quality vision, in line with the needs of our customers Robust supply is not just a notion, it is what we live. Quality HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • PULSE TM PC/ABS: Marketleader in Europe and North America > 50% market share Strenghts of the new PULSE TM GX family (launched in 2012): Lower polycarbonate content than conventional PC/ABS products Therefore providing lower density and lower weight Outstanding high impact strength at low temperatures Tailor-made heat distortion resistance MAGNUM TM ABS: Leading supplier in Europe and North America of Mass ABS Strengths: a highly consistent, white base color, resulting in a combination of excellent processability and aesthetics, which make it suitable for self coloring. Highheat ABS (> 50% market share) Low and ultra low gloss product offering (MAGNUM TM SLG) Ultra low emissions Product Portfolio & Market Position HOME
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  • INSPIRE TM Polypropylene: Customized polypropylene compounds product offering in Brazil with >25% market share Specialised supplier of PP compounds in Europe and North America (3% overall market share, about 5% interior, 1% exterior) Strength: Robust material quality and performance High to very high scratch resistance Product simplification, several products which have been accepted across the industry LGF PP systems, offering direct 20-40% LGF products, but also 60% LGF concentrate with neat PP for dilution Very innovative application development as demonstrated during 2012 by Clio tailgate, first ever full thermoplastic Tailgate design SPE award for a Ford Fusion safety part Product Portfolio & Market Position HOME
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  • VELVEX TM Reinforced Elastomers Newly developed product offering Strength: Offers an opportunity for premium surfaces, supporting the impression of luxury in vehicle interiors For unpainted interior trim applications For outstanding scratch resistance and parts with excellent haptic qualities No whitening after scratch and reduced scratch visibility Closes the gap between the need to balance both technical and aesthetic performance and at affordable cost Product Portfolio & Market Position HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Megatrends GLOBALITYQUALITY & APPEALENERGY EFFICIENCY HOME
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  • The Automotive industry is influenced by several Megatrends, such as: Quality & Appeal Studies have shown that the interior is becoming a more and more important criteria for end-customers in their choice of vehicle. Styron automotive strives interior quality and appeal excellence, but also has a product offering supporting the sustainability of that quality and appearance Megatrends HOME
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  • The Automotive industry is influenced by several Megatrends, such as: Energy Efficiency Several governments are increasingly critical of the emissions and fuel efficiency levels of the current fleet of vehicles. The Obama government has a target of 54.5 mpg fleet fuel consumption by 2020, whereas the EU committee is expected to reduce the CO 2 emission targets for the EU car fleet to 95 g/km and below in that same time frame. Styron is helping OEMs to reduce the weight of the vehicles and optimizing wind and tyre drag, which has a direct positive effect on fuel consumption and emissions Megatrends HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • We are committed to delivering consistent and reliable solutions worldwide At Styron Automotive, it is essential to maintain close relationship with our customers and meet the needs of our local and global clients. OEM platforms are becoming more and more global and will be produced in all target markets. At the same time, the OEMs need to be competitive within these local markets. Styron strives to have its main products locally available in global grades by 2014. Given the continuous expansion of OEMs and their increasing demands to ensure parts consistency for all of their car models across their global platforms, we make sure our innovative plastic solutions are not only allowing our customers to differentiate, but are also available worldwide. Globality HOME
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  • Globality ProductionResearch & DevelopmentCommercial Office Styron Automotive Locations Worldwide Schwalbach Germany Shanghai China Tokyo Japan Hsinchu Taiwan Stade Germany Horgen Switzerland Limo Brazil So Paulo Brazil Barcelona Spain Paris France Terheuzen Netherlands Clinton, TN USA Mexico City Mexico Dyersburg, TN USA Midland, MI USA Auburn Hills, MI USA Berwyn, IL USA HOME Global Operating Center
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  • Globality Schwalbach,Germany Automotive Commercial Office Customer Service Shanghai Asia Pacific Automotive Center Core Automotive Locations Auburn Hills, USA Automotive Commercial Office Midland, USA Automotive Technical Service Customer Service Limo, Brazil Automotive Technical, Commercial & Customer Service Mexico City, Mexico Automotive Technical & Commercial Office Terheuzen, Netherlands Automotive R&D Application Development & Engineering Center Automotive Technical Service HOME
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  • Globality Styron Automotive Team Worldwide ProductionResearch & DevelopmentCommercial Office Schwalbach Germany Shanghai China Tokyo Japan Hsinchu Taiwan Stade Germany Horgen Switzerland Limo Brazil So Paulo Brazil Barcelona Spain Paris France Terheuzen Netherlands Clinton, TN USA Mexico City Mexico Dyersburg, TN USA Midland, MI USA Auburn Hills, MI USA Berwyn, IL USA HOME
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  • Globality Product families Plastics *) Partner Qualification Midland, MI USA Allyns Point, CT USA Limo Brazil Terheuzen Netherlands Tessenderlo Belgium Stade Germany Merak Indonesia Tsing Yi Hong Kong Zhangjiagang China Hsinchu Taiwan Boehlen Germany Schkopau Germany ABS PCABS PPcomp LGF ABS PCABS PPcomp LGF Coloring PCABS PPcomp Coloring LGF*) PCABS PPcomp Factory Coloring We aim to have all materials locally produced during the next 2 years HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Supporting lighter, more fuel-efficient vehicles. Although the focus on reducing emissions and fuel consumption is through improving the efficiency of the engine, light-weighting can add to this quest: 100 kg car weight reduction leads to a further 5-7% fuel reduction Styron Automotive supports the OEMs by introducing innovative applications. An example is this 3 part lift-gate assembly of the New Renault Clio, which was developed by Styron Automotive together with Renault and offers more than 10% weight reduction vs. its steel alternative Energy Efficiency HOME
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  • Increased interest for reinforced plastics in Structural applications Interior Applications Part wall thickness reduction Through materials with improved flow Supporting new processing methods Density reduction materials New PULSE TM PC/ABS products Use of physical or chemical blowing agents Elektro-Vehicles Materials with improved Ignition Resistance Energy Efficiency GX50 Thickness [mm]GX50 Displacement GX50 1.8/2.5 mm Thickness [mm] GX50 1.8/2.5 mm Displacement Contour Plot Thickness (Scalar value) Contour Plot Displacement (Mag) Analysis System Contour Plot Thickness (Scalar value) 2.50 2.32 2.13 1.95 1.77 1.58 1.40 1.22 1.03 0.85 Y Z X 100% 89% 78% 67% 55% 44% 33% 22% 11% 0% Y Z X 2.50 2.32 2.13 1.95 1.77 1.58 1.40 1.22 1.03 0.85 116% 103% 90% 77% 64% 51% 39% 25% 13% 0% Y Z X Y Z X HOME
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • Styron Automotive Fast Facts Quality Product Portfolio & Market Position Megatrends Globality Energy Efficiency Contents Quality & Appeal
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  • We continue to enhance the look and feel for automotive parts Not only the new car quality and appearance are important, most cars are re-sold at least once during their car life. A sustainable quality of the interior will lead to higher re-sale values and is therewith in the interest of the OEM for their branding and the end-customers alike Styron supports this trend with VELVEX TM, MAGNUM TM SLG, PULSE TM GX 50 for unpainted application, INSPIRE TM PP compounds (and BRANCOM PP in Brazil) Styron Automotive is able to offer cost- effective solutions that fulfill customers expectations in quality and appeal. Quality and Appeal HOME
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  • Improved quality and appearance for the interior Reinforced by an increasing amount of small car model produced by premium OEMs Leads to higher quality requirements: Fit and finish During and after use: Scratch and mar resistance Anti-Static Lower gloss for materials with higher heat resistance Fits the trend towards less painted parts Specific products in ABS and PC/ABS available, also featuring: High UV resistance High hydrolitic stability Higher gloss for interior trim parts Piano black ABS and PC/ABS reinforced optical foils Quality and Appeal HOME
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  • VELVEX TM Reinforced Elastomers Quality and Appeal glossy dL Performance comparison after 18N scratch testScratch Test Results VELVEX TM TF-TPO VELVEX TM Talc Filled TPO HOME
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  • This information is considered accurate and reliable as of the date of this communication and is presented in good faith. Because use conditions and applicable laws may differ from one location to another and may change with time, the Customer is responsible for determining whether the information in this document is appropriate for the Customers use. Since Styron has no control over how this information may ultimately be used, all liability is expressly disclaimed and Styron assumes no obligation or liability therefore. No warranty, express or implied, is given nor is freedom from any patent owned by The Styron Corporation or others to be inferred.