| [email protected] | 646 … · 2014. 8. 21. · THE BUCKET The opted in list – people who have given their name and email to attend your free training webinar *HOT

www.LisaSasevich.com | [email protected] | 646-368-8210

©2014 Extimata Inc. All Rights Reserved.

• How to fill your calls

• How to build your list



You are building

your list community

for the lifetime

value of the lead

Let’s cover some vocabulary!



THE BUCKET

The opted in list – people who

have given their name and

email to attend your free

training webinar

*HOT TIP: Avoid referring to it as a “preview call” – you don’t want

potential clients to come in with their guard up already! Give them

value first, then they will be happy to hear your invitation


THE STRING

A series of emails sent after your preview

call or webinar, marketing to those people

who did not accept your offer

*Sample emails and the

Automated Timeline Generator

coming in Module 4!


Why is the String important?

Follow-up marketing

can double or even

triple your sales

after the call!


This module is about

filling the BUCKET so you can have a

powerful result during your STRING


Why should you segment?

Because you will market

much more heavily to the

bucket – the people who

have already expressed

interest – without tiring

out your list!


This is all powered by

one thing:

This is all powered by

one thing:


1: Emails to your list


*Sample pre-launch String in Resources

Don’t forget your own list!

• Someone who didn’t buy from you last time may be ready now

• New leads on your list may not have heard your offer yet


All pre-launch emails are

reverse engineered from

the opt-in page

*See our sample opt-in pages and some

simple split test statistics in Resources


All pre-launch emails are

reverse engineered from

the opt-in page • You can pull email copy

directly from the page!

*See our sample opt-in pages and some

simple split test statistics in Resources

Consider:

• Past clients

• People in your life

• Groups

• Past work relationships

• Current vendors you use

• Your team


Many people are happy to spread

the word just to support you!

2: Affiliates There are a lot of reasons why affiliates might promote you (that you may not even realize!)


1. Reciprocation – specify details of the mailing

2. Their people need your content – complements

3. They want to monetize their list with commissions

4. They like you!

5. You have something they want – barter



Check the Resources for sample affiliate

emails and strategies for finding affiliates


Check the Resources for sample affiliate

emails and strategies for finding affiliates

Also check out the

“JV Pitch Formula”

from Rich and Milana!

• Be interviewed for their list, telesummit, podcast, radio show

• Have an easy URL with a handout or free gift


• Nobody willing to go first mailing or providing value

>>Solution: Primary needs to make initial contact

• They/You don't keep your promise to mail to the

whole list

>>To avoid this, always establish up front if you are

mailing to whole list or a segment


3: Social Networking


3: Social Networking • Promote to your own following (see our sample posts in

the Resources section)

• #1 thing you can do is provide affiliates, people in your life

and key influencers with blurbs


• Non-spam invitations to groups you're

in. Invite them to opt-in to your list and

find out about what you're up to

(including your free call coming up!).


Check out the Facebook

Advantage training

segment from Justin and

Callan in Resources!

4: Press Releases


• Repurpose your copy for free press releases

*Samples in the Resources section

5: Videos


• Post videos to your social network sites

• Find more strategies in Lisa’s 18-minute video “The 5 Ways to Add Video to Your Teleseminar Launch” in the Resources section

• Add a short, 30-second video

with your press release


*Check out Lisa’s video

for numbers 4 and 5!

5 Ways to Add Video to Your

Teleseminar Launch

1. Opt-in page to your list (not for affiliates)

2. Sales page

3. Pre-call free training series warmup

4.* _______________

5.* _______________


Don’t miss “Lisa’s Video Success Secrets” in the Resources, with a 7-step checklist of simple tips that have a BIG impact

• You don’t need to implement everything in this

Module – pick one or two things and do them

well!


• You don’t need to implement everything in this

Module – pick one or two things and do them

well!

• Go for “good enough!”


Documents

| [email protected] | 646 … · 2014. 8. 21. · THE BUCKET The opted in list – people who have given their name and email to attend your free training webinar *HOT