+

Social Media and The Live Music Experience

Sarah Greenberguwsmc Treatment

Nov 9 2011

ldquoConcert-goers want to be engaged and now with social technology they expect higher levels of engagement

than everrdquo -Russell Wallach President of LiveNation Network

bull 65 of consumers share live music experiences via social networks

bull 56 upload related photos

bull 31 write reviews of their overall experience

+5 Ways Social Media has Changed Live Music

1 Discovering events

2 Connecting at events

3 Experiencing the events

4 Sharing the experiences

5 Archiving your personal live music history

+Discovering Events

Social Tools for Live Music Discovery

Forums discussion boards blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)

IE httpwwwphantasytourcom httpthelowdownorg

Artistsrsquo Facebook Pages

Artistsrsquo MySpace Pages

Live Music Applications

Finding live music near you has never been easier

ldquoConcert-goers want to be engaged and now with social technology they expect higher levels of engagement

than everrdquo -Russell Wallach President of LiveNation Network

bull 65 of consumers share live music experiences via social networks

bull 56 upload related photos

bull 31 write reviews of their overall experience

+5 Ways Social Media has Changed Live Music

1 Discovering events

2 Connecting at events

3 Experiencing the events

4 Sharing the experiences

5 Archiving your personal live music history

+Discovering Events

Social Tools for Live Music Discovery

Forums discussion boards blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)

IE httpwwwphantasytourcom httpthelowdownorg

Artistsrsquo Facebook Pages

Artistsrsquo MySpace Pages

Live Music Applications

Finding live music near you has never been easier

+5 Ways Social Media has Changed Live Music

1 Discovering events

2 Connecting at events

3 Experiencing the events

4 Sharing the experiences

5 Archiving your personal live music history

+Discovering Events

Social Tools for Live Music Discovery

Forums discussion boards blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)

IE httpwwwphantasytourcom httpthelowdownorg

Artistsrsquo Facebook Pages

Artistsrsquo MySpace Pages

Live Music Applications

Finding live music near you has never been easier

+Discovering Events

Social Tools for Live Music Discovery

Forums discussion boards blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)

IE httpwwwphantasytourcom httpthelowdownorg

Artistsrsquo Facebook Pages

Artistsrsquo MySpace Pages

Live Music Applications

Finding live music near you has never been easier

+Live Music Applications

BandsInTown (2700000 Monthly Facebook Users) Web Application Mobile App Facebook App Facebook integration Twitter

broadcasting Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar

Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick

recommends shows for you ldquoI was thererdquo

Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature

Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark

Zuckerberg Hersquos probably right but the statistics for Facebook Events not public

+

BandsInTown Dashboard

+

Songkick - ldquoI Was Thererdquo

+Experiencing the Events

Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat

capabilities Loudie Geared towards people at the actual show GPS feature checks you

in at certain venuesmdashcommentshare in real-time while at show

Live Concert Streaming iClips

$999show Real-Time chat with other viewers

Live Stream Spotify YouTube Live

For those of us that couldnrsquot make it to the showhellip

+

Songkick - ldquoI Was Thererdquo

+Experiencing the Events

Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat

capabilities Loudie Geared towards people at the actual show GPS feature checks you

in at certain venuesmdashcommentshare in real-time while at show

Live Concert Streaming iClips

$999show Real-Time chat with other viewers

Live Stream Spotify YouTube Live

For those of us that couldnrsquot make it to the showhellip

+Experiencing the Events

Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat

capabilities Loudie Geared towards people at the actual show GPS feature checks you

in at certain venuesmdashcommentshare in real-time while at show

Live Concert Streaming iClips

$999show Real-Time chat with other viewers

Live Stream Spotify YouTube Live

For those of us that couldnrsquot make it to the showhellip

+Sharing the Experience

Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection

Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales

During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing

After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$

+Sharing the Experience Before

+Sharing the Experience During

The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after

Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite

tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration

+Sharing the Experience (After)

+Archiving Your Personal Live Music History

Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)

Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the

shows Social community around events lasts

even after the show 10 years from now you will be able to

re-live the concerts you went to

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

+Sharing the Experience Before

+Sharing the Experience During

The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after

Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite

tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration

+Sharing the Experience (After)

+Archiving Your Personal Live Music History

Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)

Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the

shows Social community around events lasts

even after the show 10 years from now you will be able to

re-live the concerts you went to

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

+Sharing the Experience During

The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after

Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite

tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration

+Sharing the Experience (After)

+Archiving Your Personal Live Music History

Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)

Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the

shows Social community around events lasts

even after the show 10 years from now you will be able to

re-live the concerts you went to

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

+Sharing the Experience (After)

+Archiving Your Personal Live Music History

Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)

Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the

shows Social community around events lasts

even after the show 10 years from now you will be able to

re-live the concerts you went to

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

+Archiving Your Personal Live Music History

Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)

Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the

shows Social community around events lasts

even after the show 10 years from now you will be able to

re-live the concerts you went to

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

+Summary Social Media is enhancing the overall Live Music Experience

For people at the show or people who wish they were at the show For both new and established musicians

Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows

Final Thoughts Quality of music in general and live performances will be held to a higher

standard than ever before

New ability for music discovery higher demand for live events live downloads live streaming

I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter

References

-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events

-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands

-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning

-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts

-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts

-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts

-SongKick Info httpwwwsongkickcominfotour

-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web

-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians

-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter