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Healthcare & Social Media

Kristan Binczewski@kbinczewski#UWSMC

+Healthcare is Social

In May of 2011, the PEW Research Center released information from a national telephone survey on how Americans use the Internet for healthcare.

Key Findings 74% of all adults use the internet 59% of all adults have looked online for information about

variety of health topics, including specific diseases and treatments

13% have gone online to find others who have the same health concerns as theirs.

62% of all Internet users and 46% of all adults use social network sites.

+Healthcare is Social cont.…

23% of social network site users have followed their friends’ personal health experiences or updates on the site.

15% of social network site users have received health information on social networking sites.

11% of social network site users have posted comments, queries, or information about health or medical matters.

9% of social network site users have started or joined a health-related group on a social networking site.

+How are Hospitals Using Social Media?

+Healthcare Organizations?

+What are the Risks?

Healthcare & Twitter

+Healthcare Twitter Chats

There are currently 54 healthcare chats on twitter

Most Popular 1. #BCSM-Breast Cancer Social Media 2. #hcsmeu-Healthcare Social Media Europe 3. #HITsm- Health IT Social Media 4. #hcsmca-Healthcare Social Media Canada 5. #s4pm- Society for Participatory Medicine 6. #mhsm- Mental Health and Social Media 7. #BrainTumorThursday- 8. #hcsm- Healthcare Social Media 9. #MedEd- Medical Education 10. #hcsmanz- Healthcare Social Media Australia & New Zealand

+Healthcare Hashtags

There are 1,088 Healthcare Hashtags

Most Popular 1. #salu20

2. #BTSM

3. #POTF

4. #hcsmin

5. #phealth

6. #SegPac

7. #healthdisparities

8. #socialQI

9. #mccfi

10. #hcr

+Example of Twitter Chat Topics

#hcsm Sunday April 29th, 2012

Topics: An app a day keeps the doctor away – so what is the ROI for

those who create health care apps? Health literacy is a challenge – and so is digital literacy. As

we encourage HCSM, how can we improve literacy (and understanding of privacy and sharing of health info)?

Can SM help increase understanding and ‘compliance’ of discharge instructions (or other HCP orders)? How?

+Want to Participate in a Twitter Chat?

+Can’t make it to the chat?

www.symplur.com keeps transcripts of most the twitter chats.

Many Moderators also run tweet chat websites #hcsm- http://healthsocmed.com/ #bcsm- http://www.bcsm.info/ #mhsm- http://mentalhealthsocialmedia.wordpress.com

+Sources

http://www.powerdms.com/resources/compliance-management-blog/12-01-16/Social_Media_in_Healthcare_Infographic.aspx

http://healthysocialmedia.wordpress.com/

http://healthsocmed.com/

http://www.symplur.com/