+ Product Lifecycle Closely linked with Category Management How
product should be marketed depends on the products stage in
lifecycle Related to how consumer perceives products value Requires
sales data and research
Slide 7
+ Why Shelf Logic? Necessary software for Category Management
Easy to usefocus solely on Planogramming Free Lifetime Technical
Support Good value ($479-$1000 software)
Slide 8
+ Trial Verson
Slide 9
+ Shelf Logic Software Features Software allows drag and drop
of products on display Image POGCan view aesthetic appeal Schematic
POG-Helps stock clerks implement design Analysis POG-Map
performance metrics and assess results Standard ReportsAnalyze and
look at sales results
Slide 10
+ Pro vs. Master Edition Shelf Logic Pro Price: $750 Space and
Financial Analysis reports Shelf Logic Master Edition Price: $1,000
Training videos and custom report writer RIP Proccessor allows plan
building with one click Scan gun interface to copy existing
physical plans Overall planogram automation