Media kit 2018

New Zealand

Prospecting for your buyers

Capitalising on its substantial purchasing executive databases and already high B2B media profile, INCLEAN NZ magazine offers New Zealand cleaning and hygiene products and services’ suppliers and distributors a cost-effective marketing vehicle.

The quarterly title has a print run of 3,500 copies, which in turn delivers a readership of more than 12,550 purchasing executives.

The core readership segments include building service contractors (BSCs) and contract cleaners; carpet cleaning technicians; and cleaning product distributor/re-sellers. This is complemented with health and aged care sites; hospitality; tertiary education facilities; and retail.

INCLEAN NZ constantly prospects for new business on behalf of its advertising clients as well as reinforcing their brand building strategies.

An integral part of a cleaning and hygiene industry communication portfolio, INCLEAN NZ magazine is complemented by the incleanmag.co.nz website; a monthly e:clean emailed newsletter; and other digital products. INCLEAN NZ is also the official publication for Clean NZ Expo, New Zealand’s only dedicated cleaning and hygiene event.

INCLEAN NZ delivers high quality, dedicated New Zealand industry content. Its New Zealand editorial team is supported by INCLEAN’S local and international resources so that a truly comprehensive cleaning and hygiene industry coverage is achieved.

Advertisers in INCLEAN NZ are supported with editorial so they maximise their media spend by building greater frequency and impact.

Increasingly, outsourcing has taken hold across all industry sectors, building service contractors (BSCs) has become a pre-eminent end-user reader segment. However, while INCLEAN continues to work hard at constantly freshening its BSC and contract cleaning databases, other segments have not been neglected.

INCLEAN NZ is proud to be aligned with a number of local and international cleaning and hygiene industry bodies.They include:

• Building Service Contractors of New Zealand (BSCNZ)• Carpet Cleaners Association of New Zealand (CCANZ)• Restoration Industry Association (RIA)• International event organisers including Pulire and ISSA

INCLEAN New Zealand is your most effective B2B marketing vehicle

Our alliances

INCLEAN N

Z is th

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officia

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atio

n for

CLEAN NZ

Expo 20

18

BONUS DIS

TRIBUTIO

N MAY IS

SUE

9-10 May 2018ASB Showgrounds, Auckland

www.cleannzexpo.co.nz

Official publication for

Site client

Property owner/ services manager

Facility managers

Procurement managers

Primary contractor

BSC (Building service contractor/

multi-service provider)

OFFICE CLEANING

GROUNDS MAINTENANCE

FACADE / GRAFFITI

TILE & GROUT

HYGIENE

EVENTS

CARPET & RESTORATION

WASHROOM CLEANING

WINDOWS

HARD FLOOR

Our cleaning world

Prime Positions Casual 2x 3x 4x

Front Cover Package1 x Front Cover, 1 x DPS advertorial, 1 x FP $4,000

Inside Front Cover – DPS $3,729 $3,665 $3,580 $3,506

Inside Front Cover – Single Page $1,915 $1,875 $1,840 $1,800

Full Page – Opposite Contents Page $1,915 $1,875 $1,840 $1,800

Full Page – Opposite Editor’s Page $1,915 $1,875 $1,840 $1,800

Inside Back Cover – Single Page $1,915 $1,875 $1,840 $1,800

Outside Back Cover $2,065 $2,025 $1,980 $1,940

DOUBLE PAGE SPREAD297D X 420W

ADD 3MM FOR BLEED

1/3

VERT

1/3 HORIZONTAL

1/2VERTICAL

1/2 HORIZONTAL

SINGLE PAGE 297D x 210W

ADD 3MM FOR BLEED

File formats: Adobe Portable Document Format (PDF) – Please prepare all PDF’s as specified by the 3DAP guideline. Visit www.3dap.com.au for details. Artwork is accepted on CD, DVD, USB Flash Drive or by email (up to 10mb). Other formats: InDesign, PhotoShop and Illustrator are accepted as long as all fonts are included and all images are in CMYK mode. Illustrator files must have all images embedded and fonts converted to outlines/paths. We do not accept adverts in QuarkXPress above version 6.5, Word, PowerPoint, Publisher or any Microsoft software. Images: Minimum of 300dpi at 100% scaling. Line Art images minimum of 1200dpi at 100% scaling. All Images must be in CMYK mode. Image file formats should be PSD, TIFF or composite EPS and should not be compressed. Maximum Ink weight of images to be no more than 300%.Fonts: We accept Postscript fonts only. We do not accept True Type Fonts. PDF files are to have fonts embedded.Bleed material: All bleed must be a minimum of 5mm with all marks offset at 5mm. Text to be a minimum of 8mm from edge of page.Proofs: A coloured proof should be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour printout is sent with the disk as a frame of reference for the printer and all files saved as specified above.

All magazine advertising material to be emailed to magazine.material@intermedia.com.au

TRIM SIZE (MM) DEPTH X WIDTH Full page (maximum text area 281x194) 297 x 210

Double page spread (max text area 281x404) 297 x 420

NON BLEED MATERIAL (MM) 1/2 page vertical 270 x 90 1/2 page horizontal 135 x 1851/3 page vertical 270 x 57 1/3 page horizontal 90 x 185

BLEED MATERIAL (mm) (bleed to be a minimum of 5mm)

DPS full 297 x 420 Full page 297 x 210 1/2 page - vertical 297 x 100 1/2 page - horizontal 150 x 210

Text to be a minimum of 8mm from edge of pageAll marks to be offset by a minimum of 5mm

INCLEAN Magazine Deadlines 2018

Issue/Focus Editorial Deadline

Advertising Booking

Advertising Artwork

Magazine Printed

February 2018IT 10 Jan 2018 23 Jan 2018 29 Jan 2018 15 Feb 2018

May 2018Training 23 Mar 2018 9 Apr 2018 12 Apr 2018 2 May 2018

August 2018Healthcare 12 Jul 2018 25 Jul 2018 30 Jul 2018 16 Aug 2018

November 2018Sustainability 18 Oct 2018 31 Oct 2018 5 Nov 2018 22 Nov 2018

Rates (NZ dollars - excludes GST)*

Page Rates Casual 2x 3x 4x

Double Page Spread $3,300 $3,215 $3,135 $3,050

Full A4 Page $1,700 $1,655 $1,615 $1,570

Half Page $1,300 $1,270 $1,235 $1,205

Third Page $1,150 $1,130 $1,115 $1,105

Other Guaranteed Positions: +12.5%

ONLINE ADVERTISING RATES & SPECIFICATIONS

IMPORTANT INFORMATION • All advertisements have live links to the url supplied by the client.• Click through and other metrics reports are available to advertisers

on request.• All standard advertisements are booked as run of site. • All incleanmag.com.au advertising is booked for a minimum of 1

month• Web files jpg, gif or swf. Email files: jpg or gif.• incleanmag.com.au offers a convenient banner ad production

service.• Creative supplied by client can be changed weekly at 10% charge

each banner, or fortnightly if creative is produced for the client by incleanmag.com.au

• Prices quoted are for “basic animated gif or jpeg ads” with up to 4 frame changes.

• Please contact incleanmag.com.au for information and costings on flash animated or more complex advertisements.

• All Flash ads must be supplied with a backup GIF file. Flash format advertisements cannot be accepted for email newsletters. Please supply an animated GIF in this instance. All flash formats and GIF file animation must finish or loop in no more than 15 seconds.

• Positioning can be on a “share of voice” basis dependant on existing bookings

Banner Type Dimensions (Width X Height) Email Only Web Only Email & Web Max File Size

Leaderboard 728 x 90 pixels $450 per month $575 per month $650 per month 50kb

Half page 300 x 600 pixels $635 per month 50kb

Medium rectangle 300 x 250 pixels $285 per month $500 per month $635 per month 50kb

Half medium rectangle 300 x 125 pixels $285 per month 50kb

What’s Hot Article: Catchy Headline up to 5 words • Summary text up to 30 words • Main body text up to 300 words • Company Contact details Feature image: 200x200pixels, max 50kb, jpg or gif • Article body: 1-3 images (max of 600pixels wide, max 50kb, jpg or gif) and company logo

$415 per month

EDM HTML file, max 600px wide $1,000 per send

Online Ad Delivery, Deadlines and QueriesSend all ads by email to material@intermedia.com.au AT LEAST FIVE WORKING DAYS PRIOR TO START OF THE MONTH IN WHICH THE AD IS TO RUN. Destination/landing page url must be stated on email. For questions about online ad production call +61 2 8586 6169.

INCLEAN NZ ONLINE www.incleanmag.co.nz is an invaluable source of quality news and information, connecting manufacturers with distributors and resellers, and in turn with the ultimate decision makers and buyers of cleaning and hygiene products. The website is complemented with the following products:

E:CLEANINCLEAN NZ’s digital newsletter e:clean is sent to INCLEAN’s online database. Banner advertising across www.incleanmag.co.nz and e:clean will serve to build awareness of your brand in the minds of INCLEAN’s audience.

WHAT’S HOT SECTIONAn advertorial that appears on the homepage of incleanmag.co.nz and e:clean. It will link to a dedicated page which allows you to offer expanded information.

ELECTRONIC DIRECT MAILAn eDM affords you the opportunity to distribute a personalised email marketing message to INCLEAN NZ’s online database. (eDMs are limited to two per month)

Flash (swf) Instructions

1. Create new layer on top

2. Create white box covering entire banner - convert to button symbol

3. Set alpha to zero4. Hardcode the URL into the FLA fileSimple script:on(release){getUrl(url,”_blank”);}

Please note: not all email programs support animated files.Please provide static gifs or jpgs for HTML email campaigns.

BEHIND THE SCENESINCLEAN NZ magazine invests in locally-sourced editorial content from Auckland, Wellington and Christchurch-based writers, and is managed by a professional team with extentsive experience in the field of print and digital media and sales.

ADVERTISING ENQUIRIESAdvertising (New Zealand): Samantha Mackey-Woodswood@intermedianz.co.nz; 021 2566 351

Advertising (Australia): Samantha Ewartsewart@intermedia.com.au; +61 2 8586 6106

EDITORIAL ENQUIRIESEditor: Claire Hibbitchibbit@intermedia.com.au; +61 8586 6140

Assistant editor: Lizzie Hunterlhunter@intermedia.com.au; +61 8586 6102

Media kit 2018

PLUS CHARDONNAY • BREWERS GUILD AWARDS • CHRISTMAS GIFT GUIDE

N E W Z E A L A N D ’ S L A R G E S T L I Q U O R AU D I E N C E

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Your partner in paper solutions

Exclusive to Livi from cottonsoftb2b.co.nz

DELIVERING SUSTAINABLE HYGIENE INFORMATION

August 2017

Take care of it all online.hospo.co.nz

Prospectus_v8.indd 1 26/10/2017 2:55 pm

www.hospitalitybusiness.co.nzNOVEMBER 2017 Vol.4 No.10

NEW ZEALAND’S LARGEST HOSPITALITY AND LIQUOR AUDIENCE

DESIGNER FLAIR • HOSPITALITY WINNERS! • TRAINING FOR SUCCESS

PLUS ROSÉ n SMOKED BEER n CHRISTMAS GIFT GUIDE

N E W Z E A L A N D ’ S L A R G E S T L I Q U O R A U D I E N C E

www.theshout.co.nzNovember 2017

N E W Z E A L A N D ’ S L A R G E S T F M C G A N D L I Q U O R A U D I E N C E

PLUS! EVENTS n SAVOURY SNACKS n MILK PRODUCTS n

L E A D I N G I N D U S T R Y N E W Sfmcgbusiness.co.nzNovember 2017 – Volume 4 – No 10

Certified disinfection Kills 99.99%*

bacteria without chemicals

PROFESSIONAL STEAM CLEANER SG 4/4

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www.incleanmag.com.au Volume 30 Issue 6 November/December 2017

About The Intermedia GroupThe Intermedia Group is one of Australia’s leading independent business-to-business publishing companies employing expert editors and sales staff across a broad range of business sectors, united by their passion for authoritative mastheads and engaging content.

The Intermedia Group and its sister businesses have a portfolio that comprises more than 70 media properties across Australia and New Zealand. These include market-leading magazines, websites and related digital assets, as well as more than 20 events and conferences held across the Asia Pacific region.

The Intermedia Group holds an active and majority shareholding in Interpoint Events, one of the region’s leading conference and exhibition organisers and the preferred event management partner for many industry bodies and associations.

www.intermedia.com.auwww.intermedianz.co.nz

New Zealand