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© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
CIO Community Microsoft
Facilitating Growth
c Peter Friedli June, 28 2005
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Definition of growth
Selling a growing number of products for a very long period of time in the market
Definition of success
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Growth
ROI
Right allocation of resources, i.e.people, money, time
Management
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Entrepreneurship
We are all entrepreneurs of our lives
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
What defines entrepreneurship?Integrity
Vision
Leadership WillCharacteristics
Discipline
Competence Timing
Needs
Responsibility
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Understanding a company
It is about people
It has a life cycle of its own
Value and success is the result of common sense decisions and disciplined implementations
It is a strive for common goals among dedicated people led by a serving spirit
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Weighting
before the after theinvestment investment
Entrepreneur 80% 50%
Product 5% 5%
Market 15% 45%
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Innovation
What innovation?
Drives productivity
Is not the market
Is part of any successful company
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Productivity
Is key for survival
Is the result of innovation and leadership
Is where the money goes
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Product
Product is what we do – can you sell it with a profit?
Is what links you to customers and consumers
Pay back in money, value or emotions
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Market
A difficult place to predict
Overcrowded
Niche players can do very well
Costly to capture
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Where is growth?
What’s the obstacle?
You
Where the money goes
Where passion is lived
Where customer is king
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Risks
Are everywhere
Is a healthy thing
What’s key is the right attitude and judgment
Mastering risks is very rewarding
Don’t be scared of risks – just respect
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Costs / value
Companies spend too much money on everything
No ownership thinking
Money is a great tool – few people understand
Key to growth
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Why formulas and recipes - if any - don’t work One invests in people
One invests in a plan and the future
Assumptions remain assumptions
Puts the focus in the wrong direction
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
People and Management
Integrity
Knowledge and competence
Execution and leadership
Hard work pays off
Commitments
What drives an entrepreneur
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
continued
Motivation and interest
Don‘t believe what others say
Don‘t compromise
Follow your gut instinct
Board a constant risk
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Business model and market
99% miss plan and forecast
Hiring and build up too fast
Money you have you‘ll spend it
Costs not under control
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
continued
Technology not as fast in the market
Competition far less an issue
Big names: No real impact on long term success
Large corporation as partner: Mixed results
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
continued
What may be logic to you may absolutely
not be logic to corporations or the market
Takes much longer to build and penetrate any market
The market is unforgiving
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Trends
Established companies want to control the market
Young companies want to conquer the market
Life science, IT and space
I don’t like trends
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
What the future holds
A great world to live in
Plenty of opportunities – more than ever
The destiny is in your hands and – brain
© Peter Friedli, 2005
NEW VENTURETEC
June 28, 2005
Thank you