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Adobe Flash Platform

Bryant Macy

Matthias Zeller

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Copyright 2008 Adobe Systems Incorporated. All rights reserved.

Agenda

Enterprise trends

The Adobe Flash Platform

The Adobe Flash Platform Ecosystem

Ecosystem considerations in building Genesis

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Enterprise Application Trends

Consumerization Productivity Mash-upsUsers expect more from their enterprise

li i

IT departments expect shorter development times and lower

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Break through experiences come from breaking d il i happlications maintenance

requirementsdown silos with horizontal process integrations

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ConsumerizationUsers expect more from their enterprise

li iapplications

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The consumerization of enterprise applications

“Consumer technologies bring a rich, interactive user experience, which is a powerful draw for workplace adoption. Businesses are also finding compelling use of consumer technologies to foster innovative and new B2Ctechnologies to foster innovative and new B2C and B2B markets.

Th i ti f th t i iThe consumerization of the enterprise is happening.”

– Dr. Chenxi Wang, principal analyst, Forrester

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Consumerization ProductivityUsers expect more from their enterprise

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iapplications maintenance requirements

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Productivity

Our current economic situation escalates the importance of productivityproductivity

Shortened time to production = getting more projects done

Design-development workflow = reduced development time

Expert tooling =Expert tooling = developer productivity

Reduced maintenance costs

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Consumerization Productivity Mash-upsUsers expect more from their enterprise

li i


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Break-through experiences come from breaking d il i happlications maintenance

requirementsdown silos with horizontal process integrations

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Mash-ups – (Horizontal Integration)

Business agility

Break down organizational silos

Gain new business insights spanning silos

Key enabler to cross silo innovationKey enabler to cross-silo innovation

Generate new revenue by bringing new customer centric services online

Reduce cost by automating new business processes that cross silos

St th ll b ti bStrengthen collaboration by integrating social networks into application context

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Agenda

Enterprise trends




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Adobe Flash Platform

Applications, Content and Videopp

ServersFramework ClientsTools to Design and Develop

Adobe Flash Adobe Flex Adobe Flex Adobe Flash Adobe Adobe Flash BlazeDS Data Adobe FlashAdobe Flash CS4 Professional

Adobe FlexBuilder

Adobe Flex Adobe Flash Player

AdobeAIR Media Server

FamilyServices

Adobe FlashCatalyst

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The Adobe Flash Platform is Everywhere

98% reach on the desktop

Over 800M devices

Update 82% of desktops on

the Web in 6 months

Over 85% of Alexa 100

Over 80% of video on the web

Video streaming through

CDN partners has grown

over 650% in last 9 months

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Copyright 2008 Adobe Systems Incorporated. All rights reserved. 12

Adobe uses the Adobe Flash Platform to Build Products

Buzzword Premiere Express

Acrobat.comPhotoshop Express

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Agenda

Enterprise trends




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Adobe Flash Platform Ecosystem

Partners Programs

Communities Technology

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Adobe Flash Platform Ecosystem

Technology Partners

ProgramsPartnersAdobe Labs

Open

Partners

Solutions Partners

Adobe Labs

Developer Connection

Open Formats

CommunicationSpecifications

StandardsSource R ti

Communities E t Source

Servers

T l

Framework

Runtimes

Designers

Developers

T h lC iti U G

Experts

Tools TechnologyCommunities User Groups

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2007 Deployments

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Open Screen Project – a ecosystem project ground up

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AIR Application for Small Screen

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Same AIR Application on Desktop

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Expanded for Larger Screen

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Web Client Adoption on PC’s

80%

90%

100%

Chrome 0.2Netscape 6-7

60%

70%

80% Opera 7-9Safari 1.2Safari 1.3Safari 2.0

40%

50%

60%Safari 3.xFirefox 1.0 Firefox 1.5 Firefox 2 0

20%

30%

Firefox 2.0 Firefox 3.0 IE 5.5IE 5.0IE 0

0%

10%IE 6.0 IE 7.0

03 06 0903 06 0903 06 0909 03 06

Flash Player 6Flash Player 6




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2004 2005 2006 2007 200803 06 0903 06 0903 06 0909 03 06

Flash Deployment – 1B in 2009

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Open Screen Project Partners

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Agenda

Enterprise trends




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Mash-ups and personal portals

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Genesis Zen – The Persistent Personal Portal

Today’s Desktop

Tomorrow: Genesis

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Persisted, Shared Context, Shareable

How Does it Work

1. Launch AIR-based client

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How Does it Work


2. Drag and drop files and documents

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How Does it Work



3. Access the catalog

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Screenshot: Catalog in Organizer

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How Does it Work




4. Drag and drop tiles and templatesand templates

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Enterprise

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Enterprise Server

How Does it Work




4. Drag and drop tiles and templatesand templates

5. Collaborate

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Documents

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