Аудитория Mail.ru Февраль 2013

Mail.ru 2013

Mail.ru 2013

0+TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 Mail.ru(31 )*, Monthly Reach 57 887.244 606.743 517.433 557.831 471.3% 54.7% 42.2% 41.1% 31.7% 29.7%Monthly Frequency 313.0 194.1 45.6 20.0 110.5Average Weekly Reach 46 824.533 913.231 195.718 013.917 192.1% 44.3% 32.1% 29.5% 17.0% 16.2%Average Weekly Frequency 96.7 63.8 15.9 9.3 50.6Average Daily Reach 27 206.118 531.216 568.84 538.66 194.2% 25.7% 17.5% 15.7% 4.3% 5.9%Average Daily Frequency 23.8 16.7 4.3 5.3 20.02 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 & -Monthly Reach 25 892.416 866.911 297.19 727.29 193.8% 24.5% 15.9% 10.7% 9.2% 8.7%Monthly Frequency 32.0 18.9 38.4 12.5 11.7Average Weekly Reach 13 995.29 468.75 178.54 624.93 982.0% 13.2% 8.9% 4.9% 4.4% 3.8%Average Weekly Frequency 14.8 8.4 21.0 6.6 6.8Average Daily Reach 4 775.83 150.31 701.31 175.5 961.3% 4.5% 3.0% 1.6% 1.1% 0.9%Average Daily Frequency 6.2 3.6 9.1 3.7 4.03 Mail.ru, >=60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 Hi-TechMonthly Reach 8 113.86 947.06 799.25 031.64 931.6% 7.7% 6.6% 6.4% 4.8% 4.7%Monthly Frequency 16.8 3.3 6.0 7.8 7.8Average Weekly Reach 3 581.12 255.22 684.92 572.01 981.9% 3.4% 2.1% 2.5% 2.4% 1.9%Average Weekly Frequency 9.5 2.6 3.8 3.8 4.8Average Daily Reach 999.4 377.1 541.8 728.4 438.7% 0.9% 0.4% 0.5% 0.7% 0.4%Average Daily Frequency 4.9 2.2 2.7 1.9 3.14 Mail.ru, >=60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 Monthly Reach 4 908.03 784.83 322.52 879.12 480.8% 4.6% 3.6% 3.1% 2.7% 2.3%Monthly Frequency 224.4 4.9 6.0 2.4 4.8Average Weekly Reach 2 440.61 293.31 082.1 835.8 753.1% 2.3% 1.2% 1.0% 0.8% 0.7%Average Weekly Frequency 112.8 3.6 4.6 2.1 4.0Average Daily Reach 1 010.6 237.0 185.9 130.7 119.6% 1.0% 0.2% 0.2% 0.1% 0.1%Average Daily Frequency 38.9 2.8 3.8 1.9 3.65 Mail.ru, >=60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 Monthly Reach 2 292.71 283.81 255.01 198.91 099.1% 2.2% 1.2% 1.2% 1.1% 1.0%Monthly Frequency 9.9 14.5 4.0 12.7 2.7Average Weekly Reach 754.0 385.0 402.3 428.4 355.6% 0.7% 0.4% 0.4% 0.4% 0.3%Average Weekly Frequency 7.5 12.1 3.1 8.9 2.1Average Daily Reach 144.2 65.6 64.6 91.4 71.2% 0.1% 0.1% 0.1% 0.1% 0.1%Average Daily Frequency 5.6 10.1 2.8 6.0 1.56 Mail.ru, >=60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 ()Games-online*Monthly Reach 994.1 742.1 675.8 472.4 414.3% 0.9% 0.7% 0.6% 0.4% 0.4%Monthly Frequency 3.2 168.8 4.4 3.3 2.3Average Weekly Reach 334.8 331.8 203.5 142.4 111.7% 0.3% 0.3% 0.2% 0.1% 0.1%Average Weekly Frequency 2.4 94.4 3.7 2.8 2.2Average Daily Reach 59.3 114.2******% 0.1% 0.1%******Average Daily Frequency 1.9 39.2******7 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.** .TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 0+, 12-64 Monthly Reach 335.0% 0.3%Monthly Frequency 13.9Average Weekly Reach 123.6% 0.1%Average Weekly Frequency 9.4Average Daily Reach **% **Average Daily Frequency **8 Mail.ru, >=60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 0+, 2013, Monthly Reach, .. % , 12-64

64 615..

61% TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 0+, 2013, Average Daily Reach, .. % , 12-64

46 608..

44% TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 11 0+, 2013, % Monthly Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 12 0+, 2013, % Average Daily Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 13 0+, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 14 0+, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 15 0+, 2013, % Monthly Reach, , 800 + TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 16 0+, 2013, % Average Daily Reach, , 800 + TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 17 0+, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 18 0+, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 19Monthly ReachAverage Weekly ReachAverage Daily Reach 12-24 25-34 35-44 45-64 12-24 25-34 35-44 0+, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach

45-64TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 20Monthly ReachAverage Weekly ReachAverage Daily Reach 0+, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013

100 k+TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 Mail.ru(31 )*, Monthly Reach 36 021.228 529.028 370.222 267.320 387.0% 67.3% 53.3% 53.0% 41.6% 38.1%Monthly Frequency 347.4 56.8 221.0 22.4 109.4Average Weekly Reach 30 433.521 951.122 700.912 211.311 376.5% 56.9% 41.0% 42.4% 22.8% 21.3%Average Weekly Frequency 102.8 18.4 69.1 10.2 49.0Average Daily Reach 18 663.712 763.113 038.13 066.44 149.8% 34.9% 23.9% 24.4% 5.7% 7.8%Average Daily Frequency 23.9 4.5 17.2 5.8 19.2Average Minutes per Day N/A152722 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 & -Monthly Reach 16 386.413 004.87 753.27 493.96 890.1% 30.6% 24.3% 14.5% 14.0% 12.9%Monthly Frequency 26.4 18.9 31.3 12.6 12.5Average Weekly Reach 8 877.87 647.33 608.83 676.73 086.9% 16.6% 14.3% 6.7% 6.9% 5.8%Average Weekly Frequency 12.2 8.1 16.8 6.4 7.0Average Daily Reach 3 078.52 597.11 177.3 957.0 759.4% 5.8% 4.9% 2.2% 1.8% 1.4%Average Daily Frequency 5.0 3.4 7.4 3.5 4.0Average Minutes per Day 23N/A3323 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 Hi-TechMonthly Reach 5 927.85 093.75 079.94 075.13 912.1% 11.1% 9.5% 9.5% 7.6% 7.3%Monthly Frequency 17.8 5.5 2.9 8.1 8.0Average Weekly Reach 2 707.82 072.91 653.32 160.41 614.9% 5.1% 3.9% 3.1% 4.0% 3.0%Average Weekly Frequency 9.7 3.4 2.3 3.8 4.9Average Daily Reach 769.8 425.9 276.1 625.5 363.2% 1.4% 0.8% 0.5% 1.2% 0.7%Average Daily Frequency 4.9 2.3 1.9 1.9 3.1Average Minutes per Day 3322324 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 Monthly Reach 3 075.82 943.92 253.31 990.11 941.3% 5.7% 5.5% 4.2% 3.7% 3.6%Monthly Frequency 5.3 167.0 5.4 2.2 4.5Average Weekly Reach 1 088.11 438.6 741.9 580.1 598.9% 2.0% 2.7% 1.4% 1.1% 1.1%Average Weekly Frequency 3.7 85.5 4.1 1.9 3.6Average Daily Reach 205.0 577.8 128.0 93.5 94.7% 0.4% 1.1% 0.2% 0.2% 0.2%Average Daily Frequency 2.8 30.4 3.4 1.7 3.3Average Minutes per Day 11021325 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 ()*()Monthly Reach 1 648.6 651.11 496.81 084.7 902.9% 3.1% 1.2% 2.8% 2.0% 1.7%Monthly Frequency 10.5 2.7 10.5 4.0 2.1Average Weekly Reach 934.6 217.8 482.7 343.7 287.6% 1.7% 0.4% 0.9% 0.6% 0.5%Average Weekly Frequency 4.6 2.0 8.1 3.1 1.6Average Daily Reach 283.3 35.8 91.5 54.6 48.9% 0.5% 0.1% 0.2% 0.1% 0.1%Average Daily Frequency 2.2 1.7 6.1 2.8 1.4Average Minutes per Day N/A133226 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 Games-online*Monthly Reach 838.2 495.0 488.6 463.8 357.5% 1.6% 0.9% 0.9% 0.9% 0.7%Monthly Frequency 16.1 2.7 5.0 71.5 3.3Average Weekly Reach 324.6 148.0 148.6 186.9 109.3% 0.6% 0.3% 0.3% 0.3% 0.2%Average Weekly Frequency 10.4 2.2 4.1 44.4 2.7Average Daily Reach 73.7 29.3** 52.6**% 0.1% 0.1%** 0.1%**Average Daily Frequency 6.6 1.6** 22.5**Average Minutes per Day 2N/A3N/A227 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 Monthly Reach 271.0 255.0% 0.5% 0.5%Monthly Frequency 2.4 12.8Average Weekly Reach 72.8 96.6% 0.1% 0.2%Average Weekly Frequency 2.2 8.5Average Daily Reach ** 34.6% ** 0.1%Average Daily Frequency ** 3.4Average Minutes per Day 2128 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, 100 000+, 12-64 ()*Monthly Reach 20 387.017 127.111 032.07 074.1% 38.1% 32.0% 20.6% 13.2%Monthly Frequency 109.4 63.6 90.9 19.5Average Weekly Reach 11 376.59 786.74 923.72 528.0% 21.3% 18.3% 9.2% 4.7%Average Weekly Frequency 49.0 27.8 50.9 13.6Average Daily Reach 4 149.83 745.81 161.4 509.7% 7.8% 7.0% 2.2% 1.0%Average Daily Frequency 19.2 10.4 30.8 9.7Average Minutes per Day 7N/AN/AN/A29 Mail.ru, >= 60 .* Mail.ru .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 100 k+, 2013, Monthly Reach, .. % , 12-64

39 057..

73% 100 k+ TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 100 k+, 2013, Average Daily Reach, .. % , 12-64

30 282..

57% 100 k+ TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 32 100 k+, 2013, % Monthly Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 33 100 k+, 2013, % Average Daily Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 34 100 k+, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 35 100 k+, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 36 100 k+, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 37 100 k+, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 38Monthly ReachAverage Weekly ReachAverage Daily Reach 12-24 25-34 35-44 45-64 12-24 25-34 35-44 100 k+, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach

45-64TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 39Monthly ReachAverage Weekly ReachAverage Daily Reach 100 k+, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach


TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Mail.ru(31 )* , Monthly Reach 6 168.84 797.24 680.03 632.93 104.8% 70.4% 54.7% 53.4% 41.5% 35.4%Monthly Frequency 394.8 56.8 278.8 51.3 116.9Average Weekly Reach 5 071.03 670.93 674.21 905.81 670.4% 57.9% 41.9% 41.9% 21.7% 19.1%Average Weekly Frequency 120.1 18.6 88.8 24.5 54.3Average Daily Reach 2 960.92 080.22 109.1 456.2 591.7% 33.8% 23.7% 24.1% 5.2% 6.8%Average Daily Frequency 29.4 4.7 22.1 14.6 21.941 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 & -Monthly Reach 2 532.42 265.91 433.01 274.31 120.7% 28.9% 25.9% 16.4% 14.5% 12.8%Monthly Frequency 24.3 23.5 11.9 18.7 62.4Average Weekly Reach 1 279.01 409.1 718.5 601.1 508.4% 14.6% 16.1% 8.2% 6.9% 5.8%Average Weekly Frequency 12.0 9.4 5.9 9.9 34.4Average Daily Reach 413.8 532.9 194.9 166.6 158.0% 4.7% 6.1% 2.2% 1.9% 1.8%Average Daily Frequency 5.3 3.6 3.1 5.1 15.842 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Hi-TechMonthly Reach 1 025.2 973.2 783.9 750.3 659.1% 11.7% 11.1% 8.9% 8.6% 7.5%Monthly Frequency 11.6 5.4 8.6 2.9 6.8Average Weekly Reach 473.5 426.8 354.2 250.2 339.8% 5.4% 4.9% 4.0% 2.9% 3.9%Average Weekly Frequency 6.3 3.1 4.7 2.2 3.3Average Daily Reach 124.2 91.0 76.9 42.0 96.3% 1.4% 1.0% 0.9% 0.5% 1.1%Average Daily Frequency 3.4 2.1 3.1 1.9 1.743 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 ()*Monthly Reach 561.2 558.5 385.5 353.4 332.3% 6.4% 6.4% 4.4% 4.0% 3.8%Monthly Frequency 4.7 6.9 10.1 4.3 108.4Average Weekly Reach 196.0 201.5 227.3 101.8 137.5% 2.2% 2.3% 2.6% 1.2% 1.6%Average Weekly Frequency 3.4 4.8 4.3 3.7 65.5Average Daily Reach 38.6 35.3 70.3 16.1 44.0% 0.4% 0.4% 0.8% 0.2% 0.5%Average Daily Frequency 2.5 3.9 2.0 3.4 29.344 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Monthly Reach 317.6 302.1 296.6 203.5% 3.6% 3.4% 3.4% 2.3%Monthly Frequency 2.3 1.6 4.5 9.1Average Weekly Reach 103.4 86.9 105.3 66.3% 1.2% 1.0% 1.2% 0.8%Average Weekly Frequency 1.7 1.4 3.2 7.0Average Daily Reach 17.7 13.6 18.0 13.9% 0.2% 0.2% 0.2% 0.2%Average Daily Frequency 1.5 1.3 2.7 4.845 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 ()*Monthly Reach 3 104.82 523.21 596.91 095.4% 35.4% 28.8% 18.2% 12.5%Monthly Frequency 116.9 84.3 84.7 13.7Average Weekly Reach 1 670.41 368.7 703.3 388.7% 19.1% 15.6% 8.0% 4.4%Average Weekly Frequency 54.3 38.9 48.1 9.6Average Daily Reach 591.7 521.6 159.0 78.2% 6.8% 6.0% 1.8% 0.9%Average Daily Frequency 21.9 14.6 30.4 6.846 Mail.ru, >= 60 .* Mail.ru .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, 2013, Monthly Reach, .. % , 12-64

6 822..

78% TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, 2013, Average Daily Reach, .. % , 12-64

5 112..

58% TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 49, 2013, % Monthly Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 50, 2013, % Average Daily Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 51, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 52, 2013, % Average Daily Reach,



TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 55Monthly ReachAverage Weekly ReachAverage Daily Reach 12-24 25-34 35-44 45-64 12-24 25-34 35-44, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach

45-64TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 56Monthly ReachAverage Weekly ReachAverage Daily Reach, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach


.-TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 Mail.ru(31 )* , Monthly Reach 2 549.32 014.82 000.31 536.91 352.2% 68.5% 54.1% 53.7% 41.3% 36.3%Monthly Frequency 323.9 53.3 235.2 7.4 83.6Average Weekly Reach 2 139.21 556.61 598.4 792.3 674.9% 57.5% 41.8% 42.9% 21.3% 18.1%Average Weekly Frequency 96.5 17.2 73.6 3.6 41.8Average Daily Reach 1 270.3 888.5 904.3 190.3 231.0% 34.1% 23.9% 24.3% 5.1% 6.2%Average Daily Frequency 23.2 4.3 18.6 2.1 17.558 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 & -Monthly Reach 1 092.3 887.7 539.0 521.9 488.3% 29.3% 23.8% 14.5% 14.0% 13.1%Monthly Frequency 26.1 20.5 13.6 13.4 20.5Average Weekly Reach 608.3 558.7 280.7 257.2 224.9% 16.3% 15.0% 7.5% 6.9% 6.0%Average Weekly Frequency 11.7 8.1 6.5 6.8 11.2Average Daily Reach 203.6 193.9 75.0 63.3 72.8% 5.5% 5.2% 2.0% 1.7% 2.0%Average Daily Frequency 5.0 3.3 3.5 3.9 4.959 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 Hi-TechMonthly Reach 400.1 336.1 324.9 306.3 240.7% 10.7% 9.0% 8.7% 8.2% 6.5%Monthly Frequency 15.6 15.7 3.0 6.2 4.3Average Weekly Reach 196.9 130.3 110.9 126.4 81.8% 5.3% 3.5% 3.0% 3.4% 2.2%Average Weekly Frequency 7.9 10.1 2.2 3.8 3.2Average Daily Reach 52.4 27.6 19.3 28.1 15.1% 1.4% 0.7% 0.5% 0.8% 0.4%Average Daily Frequency 4.2 6.8 1.8 2.4 2.560 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 Monthly Reach 233.4 213.0 153.3 142.2 136.5% 6.3% 5.7% 4.1% 3.8% 3.7%Monthly Frequency 8.2 8.1 152.5 7.5 5.7Average Weekly Reach 133.0 76.6 79.5 46.1 41.3% 3.6% 2.1% 2.1% 1.2% 1.1%Average Weekly Frequency 3.6 5.6 73.5 5.8 4.7Average Daily Reach 38.6 14.2 31.1****% 1.0% 0.4% 0.8%****Average Daily Frequency 1.8 4.3 26.8****61 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 ()*Monthly Reach 124.1% 3.3%Monthly Frequency 10.2Average Weekly Reach 70.0% 1.9%Average Weekly Frequency 4.5Average Daily Reach 21.7% 0.6%Average Daily Frequency 2.162 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, -, 12-64 ()*Monthly Reach 1 352.21 113.4 726.6 434.0% 36.3% 29.9% 19.5% 11.7%Monthly Frequency 83.6 55.1 64.7 10.8Average Weekly Reach 674.9 559.1 292.6 152.6% 18.1% 15.0% 7.9% 4.1%Average Weekly Frequency 41.8 27.4 40.2 7.7Average Daily Reach 231.0 205.0 64.6 32.1% 6.2% 5.5% 1.7% 0.9%Average Daily Frequency 17.5 10.7 26.0 5.263 Mail.ru, >= 60 .* Mail.ru .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru.-, 2013, Monthly Reach, .. % , 12-64

2 773..

75% .- TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru.-, 2013, Average Daily Reach, .. % , 12-64

2 152..

58% .- TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 66.-, 2013, % Monthly Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 67.-, 2013, % Average Daily Reach, 12-24

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 68.-, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 69.-, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 70.-, 2013, % Monthly Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 71.-, 2013, % Average Daily Reach,

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. / 72Monthly ReachAverage Weekly ReachAverage Daily Reach 12-24 25-34 35-44 45-64 12-24 25-34 35-44.-, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach

45-64TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru, %. 73Monthly ReachAverage Weekly ReachAverage Daily Reach.-, 2013, % Monthly Reach, % Average Weekly Reach, % Average Daily Reach


TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Mail.ru(31 )* , Monthly Reach 714.9 540.6 532.1 446.5 394.8% 67.9% 51.3% 50.5% 42.4% 37.5%Monthly Frequency 313.4 53.0 246.4 21.8 69.2Average Weekly Reach 595.5 419.4 414.5 246.5 201.7% 56.5% 39.8% 39.3% 23.4% 19.1%Average Weekly Frequency 94.1 17.1 79.1 9.9 33.9Average Daily Reach 351.2 241.0 232.3 63.1 63.1% 33.3% 22.9% 22.1% 6.0% 6.0%Average Daily Frequency 22.8 4.2 20.2 5.5 15.575 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 & -Monthly Reach 282.1 237.8 136.4 136.0 110.0% 26.8% 22.6% 13.0% 12.9% 10.4%Monthly Frequency 24.0 14.0 10.4 37.7 5.2Average Weekly Reach 146.9 129.6 62.1 66.6 43.9% 13.9% 12.3% 5.9% 6.3% 4.2%Average Weekly Frequency 11.5 6.4 5.7 19.2 3.3Average Daily Reach 48.5 37.2 14.0 21.3**% 4.6% 3.5% 1.3% 2.0%**Average Daily Frequency 5.0 3.2 3.6 8.6**76 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Monthly Reach 109.4 98.7 97.9 69.7 68.2% 10.4% 9.4% 9.3% 6.6% 6.5%Monthly Frequency 12.4 2.5 8.1 4.7 5.4Average Weekly Reach 48.9 33.7 39.0 25.0 29.6% 4.6% 3.2% 3.7% 2.4% 2.8%Average Weekly Frequency 6.9 1.8 5.1 3.3 3.1Average Daily Reach 12.4********% 1.2%********Average Daily Frequency 3.9********77 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Hi-TechMonthly Reach 68.1 41.8 38.2% 6.5% 4.0% 3.6%Monthly Frequency 8.5 128.4 2.1Average Weekly Reach 29.9 17.6 12.0% 2.8% 1.7% 1.1%Average Weekly Frequency 4.8 76.0 1.7Average Daily Reach ******% ******Average Daily Frequency ******78 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 ()*Monthly Reach 394.8 330.2 181.1 128.2% 37.5% 31.3% 17.2% 12.2%Monthly Frequency 69.2 38.5 75.9 6.8Average Weekly Reach 201.7 164.9 76.0 45.8% 19.1% 15.7% 7.2% 4.3%Average Weekly Frequency 33.9 19.3 45.2 4.7Average Daily Reach 63.1 54.4 16.9**% 6.0% 5.2% 1.6%**Average Daily Frequency 15.5 8.3 29.1**79 Mail.ru, >= 60 .* Mail.ru .** .


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TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Mail.ru(31 )*, Monthly Reach 775.8 583.8 581.6 475.3 426.8% 68.0% 51.2% 51.0% 41.7% 37.4%Monthly Frequency 324.7 203.9 47.9 10.7 130.2Average Weekly Reach 643.1 464.1 444.0 252.3 239.5% 56.4% 40.7% 38.9% 22.1% 21.0%Average Weekly Frequency 97.9 64.1 15.7 5.0 58.0Average Daily Reach 383.2 265.6 252.8 63.0 87.8% 33.6% 23.3% 22.1% 5.5% 7.7%Average Daily Frequency 23.5 16.0 3.9 2.9 22.691 Mail.ru, >= 60 .* (), Games-online Mail.ru Mail.ru.

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Monthly Reach 320.6 294.5 165.6 138.8 122.6% 28.1% 25.8% 14.5% 12.2% 10.7%Monthly Frequency 24.5 13.5 27.0 10.3 14.3Average Weekly Reach 174.4 163.7 77.9 62.1 57.6% 15.3% 14.3% 6.8% 5.4% 5.0%Average Weekly Frequency 11.3 6.1 14.3 5.8 7.6Average Daily Reach 60.6 47.0 23.8 14.4 14.6% 5.3% 4.1% 2.1% 1.3% 1.3%Average Daily Frequency 4.6 3.0 6.7 3.5 4.392 Mail.ru, >= 60 .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 & -Monthly Reach 104.9 96.4 94.6 81.2 70.8% 9.2% 8.5% 8.3% 7.1% 6.2%Monthly Frequency 9.5 6.3 3.4 2.8 3.7Average Weekly Reach 44.4 52.4 31.6 32.3 23.0% 3.9% 4.6% 2.8% 2.8% 2.0%Average Weekly Frequency 5.6 2.9 2.6 1.8 2.8Average Daily Reach ** 13.6******% ** 1.2%******Average Daily Frequency ** 1.6******93 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 Hi-TechMonthly Reach 65.1 55.3 39.8% 5.7% 4.8% 3.5%Monthly Frequency 9.0 378.6 6.9Average Weekly Reach 28.3 26.6 14.0% 2.5% 2.3% 1.2%Average Weekly Frequency 5.2 196.6 4.9Average Daily Reach ** 12.2**% ** 1.1%**Average Daily Frequency ** 61.5**94 Mail.ru, >= 60 .** .

TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT Mail.ru 2013, , 12-64 ()*Monthly Reach 426.8 349.4 209.8 166.0% 37.4% 30.6% 18.4% 14.5%Monthly Frequency 130.2 83.8 108.9 20.6Average Weekly Reach 239.5 201.5 94.7 64.6% 21.0% 17.7% 8.3% 5.7%Average Weekly Frequency 58.0 36.3 60.3 13.3Average Daily Reach 87.8 78.0 22.9 13.7% 7.7% 6.8% 2.0% 1.2%Average Daily Frequency 22.6 13.4 35.6 8.995 Mail.ru, >= 60 .* Mail.ru .


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TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT 0+ . 100 k+ 100 .. ( 100+)

Monthly Reach , (, ) 1 Average Weekly Reach , (, ) 1 . 7 ( ), . , . , .. , , .Average Daily Reach , (, ) 1 Average Weekly Frequency Average Daily Frequency Average Minutes per Day , Affinity Index - ( %) 12-64 . = 100Affinity Internet - ( %) 12-64 . = 100

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106TNS 2013X AXISLOWER LIMITUPPER LIMITCHART TOPY AXISY AXISLIMIT106106

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Аудитория Mail.ru Февраль 2013