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A SUMMARY OF COLDWELL BANKER FACTS & FIGURES FOR 2012 QUOTABLES The Coldwell Banker ® brand has been a real estate industry champion and pioneer since it was founded on August 27, 1906. Today, the brand is the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve. COLDWELL BANKER ® Internationally Known Offices Around the World The Coldwell Banker ® brand has a global reach with offices in 50 countries and territories including the U.S. and Canada. There are 3,100 offices worldwide. There is a Coldwell Banker presence in the following countries and territories*: Aruba Australia Bahamas Belize Bermuda Bolivia Brazil Canada Cayman Islands (Grand Cayman, Cayman Brac, Little Cayman) China Colombia Costa Rica Czech Republic Dominican Republic Ecuador Egypt France Greece Guatemala Honduras India (Mumbai only) Indonesia Ireland Italy Jamaica Japan Kuwait Lebanon Malta Mexico Monaco Netherlands Netherlands Antilles (Curacao, Bonaire, Saint Eustatius, Saba and St. Maarten) Nicaragua Panama Peru Puerto Rico Romania Saudi Arabia Singapore Spain St. Kitts/Nevis St. Lucia St. Martin Turkey Turks & Caicos United Arab Emirates United States Venezuela Virgin Islands (British) Virgin Islands (U.S.) COLDWELL BANKER ® QUOTABLES 2012 Statistics Sales Associates/Representatives worldwide: .............. 82,200 Coldwell Banker offices worldwide: .......................... 3,100 Countries/Territories with Coldwell Banker presence:........ 50 Average U.S. sales price: .................................... $269,636 Total U.S. sales volume: ................................ $178 billion Number of U.S. transaction sides: ........................... 663,826 Number of $1 million+ transaction sides: ................... 16,416 Average sales price $1 million+ properties: .........$1.93 million (20% higher than the NATIONAL ASSOCIATION OF REALTORS ® 2012 average of $225,386) *(As of 12/31/12)

QUOTABLES...influencer on Klout and Kred; the coldwellbanker.com platform saw a 33% increase in year-over-year traffic with leads to affiliated companies up 51%; new apps …

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Page 1: QUOTABLES...influencer on Klout and Kred; the coldwellbanker.com platform saw a 33% increase in year-over-year traffic with leads to affiliated companies up 51%; new apps …

A SUMMARY OF COLDWELL BANKER FACTS & FIGURES FOR 2012

QUOTABLESThe Coldwell Banker® brand has been a real estate industry champion and pioneer since it was founded on August 27, 1906. Today, the brand is the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve.

COLDWELL BANKER®

Internationally Known Offices Around the WorldThe Coldwell Banker® brand has a global reach with offices in 50 countries and territories including the U.S. and Canada. There are 3,100 offices worldwide.

There is a Coldwell Banker presence in the following countries and territories*:

ArubaAustraliaBahamasBelizeBermudaBoliviaBrazilCanadaCayman Islands (Grand Cayman, Cayman Brac, Little Cayman)

ChinaColombiaCosta RicaCzech RepublicDominican RepublicEcuadorEgyptFrance

GreeceGuatemalaHondurasIndia (Mumbai only)IndonesiaIrelandItalyJamaicaJapanKuwaitLebanonMaltaMexicoMonacoNetherlandsNetherlands Antilles (Curacao, Bonaire, Saint Eustatius, Saba and St. Maarten)

NicaraguaPanamaPeruPuerto RicoRomaniaSaudi ArabiaSingaporeSpainSt. Kitts/NevisSt. LuciaSt. MartinTurkeyTurks & CaicosUnited Arab EmiratesUnited StatesVenezuelaVirgin Islands (British)Virgin Islands (U.S.)

COLDWELL BANKER® QUOTABLES 2012 Statistics

Sales Associates/Representatives worldwide: .............. 82,200

Coldwell Banker offices worldwide: .......................... 3,100

Countries/Territories with Coldwell Banker presence:........ 50

Average U.S. sales price: .................................... $269,636

Total U.S. sales volume: ................................ $178 billion

Number of U.S. transaction sides: ...........................663,826

Number of $1 million+ transaction sides: ................... 16,416

Average sales price $1 million+ properties: .........$1.93 million

(20% higher than the NATIONAL ASSOCIATION OF REALTORS® 2012 average of $225,386)

*(As of 12/31/12)

Page 2: QUOTABLES...influencer on Klout and Kred; the coldwellbanker.com platform saw a 33% increase in year-over-year traffic with leads to affiliated companies up 51%; new apps …

The name Previews® has been synonymous with luxury real estate since 1933, when founder Henderson Talbot began using cinematography to market exceptional homes to affluent buyers from around the globe. Previews was acquired in 1980 by Coldwell Banker Real Estate LLC, then aptly renamed Coldwell Banker Previews International. The exclusive group of luxury-certified Previews property specialists consists of approximately 10 percent of the 82,000 Coldwell Banker® sales professionals located in 3100 offices in 50 countries and territories* worldwide.

Coldwell Banker Previews International property specialists participated in more than 16,400 transaction sides of homes priced at $1 million or more in 2012.

On average, the Previews unit handles $86.1 million in luxury homes sales every day, with an average sales price of $1.93 million.**Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2012.USD$.

REAL TRENDS/THE WALL STREET JOURNAL Coldwell Banker® surpassed all other major real estate brands nationwide with 218 professionals on the annual REAL Trends/The Wall Street Journal “The Thousand”. Source: REAL Trends/The Wall Street Journal – June 22, 2012

FORBES.COM In 2012, Coldwell Banker Previews International was selected to represent the second most expensive home in the United States, Casa Casuarina - the home of the late Gianni Versace, one of the world’s most well-known fashion designers. Source: Forbes.com – June 13, 2012

ULTIMATE HOMES MAGAZINE The Previews® program has a track record of being selected to represent some of the world’s most exquisite properties, including consistently ranking in Ultimate Homes magazine list of the top 12 most expensive homes in the U.S. Source: Ultimate Homes Lists Most Expensive Homes in U.S., July 2012

February 2012: “Value of a Home” campaign becomes the highest rated real estate ad by Ace Metrix; Coldwell Banker® University ranks #9 overall in Training Magazine’s Top 125

March 2012: The Coldwell Banker Heroes program launches, recognizing philanthropic efforts throughout the brand and finishing the year with $4.5 million and 47,000 hours donated

April 2012: coldwellbankerpreviews.com was re-launched with functionality specifically developed for the luxury marketSeptember 2012: coldwellbankerpreviews.com won the 2012 Outstanding WebAward from the Web Marketing Association

October 2012: Coldwell Banker University receives two silver designations from the Brandon Hall Excellence in Learning Awards for best practicesDecember 2012: Ended the year as the real estate industry’s top influencer on Klout and Kred; the coldwellbanker.com platform saw a 33% increase in year-over-year traffic with leads to affiliated companies up 51%; new apps for both iPhoneTM and AndroidTM platforms were unveiled; Budge Huskey promoted to CEO and Jim Gillespie assumes Chairman Emeritus role

COLDWELL BANKER REAL ESTATE LLC 2012 Milestones

COLDWELL BANKER PREVIEWS INTERNATIONAL®

Page 3: QUOTABLES...influencer on Klout and Kred; the coldwellbanker.com platform saw a 33% increase in year-over-year traffic with leads to affiliated companies up 51%; new apps …

COLDWELL BANKER UNIVERSITY® Coldwell Banker® agents have long been known as some of the most professional and educated in the industry. With a variety of online and traditional classroom venues, Coldwell Banker University offers over 500 courses to keep agents on the leading edge, while providing them with ongoing accreditation.

Coldwell Banker University prides itself on high success rates and satisfaction as shown in the following statistics:

• 95% of Coldwell Banker sales associates reported they were very satisfied with instructor performance

• Managers reported that Coldwell Banker University increased their agent’s skill level by more than 60%

• 8 of every 10 sales associates who completed a Coldwell Banker University program said their income would increase more than 20%

• More than 91% of Coldwell Banker University participants reported that they will apply the knowledge and skills acquired at Coldwell Banker University to their real estate business

• More than 92% of Coldwell Banker University participants said their interactions with staff and administration have been positive

• More than 90% of participants said the training was a worthwhile investment in their career development

*Based on 2012 results.

COLDWELL BANKER®: The most visited brand on the webThe rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as well as by their franchisees.

Nielson Net RatingsUnique Audience (000)

Jan-Dec 2012

25,000

20,000

15,000

10,000

5,000

0

Coldwell Banker RE/MAX Weichert Century 21 Keller Williams

• A new rentals search was added to the homepage, allowing those not yet ready to purchase a home to benefit from the Coldwell Banker experience

• coldwellbanker.com began displaying Real Estate Network (REN), adding over a million listings to the site

• A revamped “Join” section was added, focusing on agent success stories and driving future Coldwell Banker agents to local offices

A Star is Born - In April, coldwellbankerpreviews.com was re-launched with functionality specifically developed for the luxury market. Previews®

properties are in the spotlight on the website with full-screen black and white images on the homepage, which turn to full color on mouse over as all site navigation fades away. Full-site language translation and currency conversion serve a highly international audience, while a notable sales section offers an indication of past sales successes.

COLDWELL BANKER ONLINE 2012 coldwellbanker.com Platform Enhancements

coldwellbanker.com Although Coldwell Banker Real Estate LLC deems this information to be reliable, it is not guaranteed. The information in this brochure is based on 2011 data for Coldwell Banker® affiliated offices throughout the world unless where noted. If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2012 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated.

Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media Metrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as well as by their franchisees.