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Technology ManagementKonzeptRajesh Shankar, 12. Juli 2012

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AGENDA

1.Why India?2.Why Technology?3.Technology Adaptation Strategy4.Technology Implementation Strategy5.Technology Management

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Megatrend (1/2) : Emerging middle class 2010

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Megatrend (2/2) : Emerging middle class 2020

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Future Consumption Pattern in India

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Did you know?

• The total wealth of India has tripled in a decade to $3.5 trillion and is expected to double again in the next 5 years (Source: Credit Suisse)

• The urban-household income would top $4 trillion in next 20 years (Source: US Dept. of Commerce)

• India is expected to invest $1.2 trillion on its infrastructure over next 2 decades (Source: McKinsey)

• India is a huge and rising talent pool: 4 million graduates in 2011. By 2020, additional 800 universities and 35,000+ colleges are required to enable the targeted 46 million children to avail college education (Source: E&Y)

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Technology Adaptation Strategy

• Targeting European technology & research SME‘s, which look for a new market

• Providing a customized technology adaptation solution (lokalization tool)

• If the company goes succesfully through the localization phase decision to set up business in India

• Technology Localization

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Technology Implementation Strategy

BusinessExpertise

Technology

Expertise

BLM

• Business Logic Model (BLM):

• Bringing in European Technology

• Finetuning of technology to the local Indian concept

• Hands holding until the break-even is reached

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Technology Management

• Provisiong a long-term solution

• Hybridization concept• Innovation outlook• Upgrading manufacturing

setups to the latest technologies

• Sustainable optimization plan

Technology Expertise- Work on the component level- Pilot demostration- Manufac turing

Business Expertise- Business logic- Sales & marketing- Creation of business awareness

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Thank you for your attention!