Embed Size (px)
DESCRIPTION
Â
Citation preview
MEDIA KITPRINT | DIGITAL | EVENT
Locale Magazine
2015
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
ABOUT USLocale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local
character, local people, local issues, and local hotspots. Locale is a premier magazine which
ensures it is prominently displayed. Locale is produced by creative locals with a passion for Los
Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.
MAGAZINE READERS
OUR DEMOGRAPHICSOUR AVERAGE FAN IS:
25-44 years old
Graduated college
Makes over $150k annually
Logs onto our website from work & stays on for over 2 min.
Has a house worth over $800k
64%70%40%62%43%
25% 40% 40%
22%
12%
23%
14%
13%
15%
14%
10%
GENDER AGE INCOME
Female (Age 25-34) 25-34 150,000+
Male (Age 25-34) 35-44 125,000-150,000
Female (Age 35-44) 18-24 100,000-125,000
Male (Age 35-44) 45-54
2
50k 20k 7k2k
MAGAZINE IMPRESSIONS
SOCIAL MEDIA
WEB TRAFFIC
EMAIL BLAST
OVER 30,000+ SOCIAL MEDIA FANS
We send out emails every week regarding events, our digital magazine and web stories.
5 Impressions per magazine or 1,200,000 per year
125,000+ Visitors Per Month 180+
Editorial Stories Per Month
15,000+ Email Addresses
2M 47S Average Stay
300 Coastal Southern California Delivery Locations
50,000+
Digital Magazine Impressions
30,000+
Facebook Likes
11,000+
Instagram Followers
2,000+
Twitter Followers
LOS ANGELES
ORANGE COUNTY
TOTAL MAGAZINES
SAN DIEGO
240,000
4
We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.
PHOTO BY: Adam Gentry
[email protected] | 949.436.8910
5
JANUARY | OC - EAT/DRINK IssueEditorial Meeting: 08.25.14Ads Due: 11.15.14Magazine Published: 01.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
FEBRUARY | LA - EAT/DRINK IssueEditorial Meeting: 09.29.14Ads Due: 12.15.14Magazine Published: 02.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
MARCH | SD - EAT/DRINK IssueEditorial Meeting: 10.27.14Ads Due: 01.15.15Magazine Published: 03.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
APRIL | OC - STYLE/BEAUTY IssueEditorial Meeting: 12.01.14Ads Due: 02.15.15Magazine Published: 04.01.15Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
MAY | LA - STYLE/BEAUTY IssueEditorial Meeting: 01.05.15Ads Due: 03.15.15Magazine Published: 05.01.15Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers
JUNE | SD - STYLE/BEAUTY IssueEditorial Meeting: 02.02.15Ads Due: 04.15.15Magazine Published: 06.01.15Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season
JULY | OC - GO/DO IssueEditorial Meeting: 03.02.15Ads Due: 05.15.15Magazine Published: 07.01.15Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
AUGUST | LA - GO/DO IssueEditorial Meeting: 03.30.15Ads Due: 06.15.15Magazine Published: 08.01.15Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
SEPTEMBER | SD - GO/DO IssueEditorial Meeting: 04.27.15Ads Due: 07.15.15Magazine Published: 09.01.15Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
OCTOBER | OC - HOME/AWAY IssueEditorial Meeting: 06.01.15Ads Due: 08.15.15Magazine Published: 10.01.15Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
NOVEMBER | LA - HOME/AWAY IssueEditorial Meeting: 06.29.15Ads Due: 09.15.15Magazine Published: 11.01.15Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
DECEMBER | SD - HOME/AWAY IssueEditorial Meeting: 07.27.15Ads Due: 10.15.15Magazine Published: 12.01.15Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
PRINT EDITORIAL CALENDARLOS ANGELES | ORANGE COUNTY | SAN DIEGO
2015
6
IN EACH ISSUE
EAT + DRINK. Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.
• Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts• VS: Our friendly food competition featuring the best of the best• Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them.• Drink Expert Profile: Mixologists, bar owners, baristas• Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios
STYLE + BEAUTY. We find the hottest looks for home, hubby, ladies and kids.
• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners
• That’s What She Said: A blogger’s view on the perfect shopping day.• Fashion Spread: Featuring local models, designers & photographers
GO + DO. From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather.
• Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts• First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more.• Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.
HOME + AWAY.Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.
• Home or Away Expert Profile: Top agents, home builders & designers and hotel experts• Setting the Table: Fantasy table settings at amazing local restaurants & homes• Su Casa: A tour of the area’s finest homes & apartments.
Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
8
eat/drink
36VS. BEST BITE
Open Your Mouth
JAKE’S DEL MAR1660 Coast BlvdDel Mar, CA 92014858.755.2002www.jakesdelmar.com
PH
OT
O B
Y: M
ich
ael
Wes
ley
28 EAT EXPERT
Restaurateur of the Year, Sami Ladeki, Tells Us About His Culinary Empire
36 VS. BEST BITE
Our Resident Foodie Seeks Out the Best Forkful of Flavor She Can Find for This Tastebud Takedown
54 MEALS DECONSTRUCTED
Fish 101 Brings New Meaning to Eating Like a Local
62 DRINK FEATURE
San Diego’s Top Cocktail Connoisseurs Spill Their Best Recipes
September2 0 1 4
SEPTEMBER 201440
76LOCALE LOOKS
Waiting
PH
OT
O B
Y: D
hru
mil
Des
ai
76 LOCALE LOOKS
Stepping Over the Tape at Three Anticipated San Diego Hotspots
91 FASHION GUIDE
Presenting Interviews With the Owners of Our Top Four SD Boutiques, an Expert Stylist Team, Makeup Artist and Fashion Blogger as Well as an Extensive List of Where to Shop in the City
102 THAT'S WHAT SHE SAID
The Nubry Girls Give Us Their Round up of the Best Boutiques, Eats, Treats and Events in San Diego
MonthY E A RSeptember2 0 1 4
FLORENT RESTAURANT & LOUNGE672 Fifth AveSan Diego, CA 92101 619.595.0123www.florentsd.com
SEPTEMBER 201480
style/beauty
82 DO EXPERT
San Diego 6 Anchor Kimi Evans Talks About Being the Local Weather Diva, Working Out and Wanting to Start a Family
88 SUMMER TO-DO
Outdoor Movies, Art Parties and Unconventional Eating Are Just a Few of the Items We’ve Included on Our Thrilling Three-City Summer To-Do List
98 FIRST TIMER'S GUIDE
Go Ahead and Jump! Our Bravest Writer Channels Chuck Norris Before Gliding Over San Diego
104 GUIDE
From an Insider’s Guide to Playlists that Will Please Everyone, Let Us Be Your Personalized “Lonely Planet” for Your Summer Road Trip
129 FEATURE
Presenting Our Wells Fargo-Sponsored Winning Entrepreneurs Picked By You
June2 0 1 4
98FIRST TIMER'S
GUIDESoar Subject
TORREY PINES GLIDERPORT2800 Torrey Pines Scenic DrLa Jolla, CA 92037858.452.9858www.flytorrey.com
Ph
oto
gra
ph
ed
by: S
ierr
a P
resc
ott
JUNE 2014102
go/do
May2 0 1 4
142 HOME EXPERT
LA’s Million Dollar Listing Bros Band Together to Become So Cal’s Most Recognized Real Estate Duo
147 SETTING THE TABLE
Historical Tam O’Shanter Presents Modern Twists on Rustic Pub Fare
150 SU CASA
Byrd Development Takes Off with a Resourcefully Designed Dwelling in Culver City
150SU CASA
Byrd is the Word
Ph
oto
gra
ph
y b
y: A
nh
Ngu
yen
BYRD DEVELOPMENT1801 Ave of the StarsLos Angeles, CA 90067
MAY 2014158
home/away
� Eat/Drink Section Opener
� Go/Do Section Opener
� Style/Beauty Section Opener
� Home/Away Section Opener
[email protected] | 949.436.8910
9
PRINT AD PRICING
BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
SPREAD
FULL PAGE
1/2 PAGE
1/3 PAGE
$15,000
$10,000
$8,000
$7,500
$5,400
$3,700
$2,500
$12,000
$8,000
$7,000
$6,000
$4,200
$3,100
$2,100
$10,000
$7,000
$6,000
$5,625
$3,800
$2,500
$1,900
$9,000
$6,000
$5,000
$5,250
$3,250
$2,150
$1,650
X1 X4 X8 X12AD SIZE
Spread Full Page1/2 PageVertical
1/3 PageVertical
10
PRINT AD SPECS
DISPLAY AD MATERIAL REQUIREMENTS
• Only CMYK• 300 DPI Resolution• Extensions: .pdf, .indd, .psd or .ai• Copy must be spell-checked and proofed.
Please email the AD to [email protected].* Templates available upon request
PRODUCTION CHARGESAlterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.
SPREAD (bleed)
SPREAD (trim size)
SPREAD (live area)
SPREAD (gutter area)
PAGE (bleed)
PAGE (trim size)
PAGE (live area)
1/2 PAGE
1/3 PAGE
20.25”
20”
19.5”
10.125”
10”
9.5”
4.625”
3”
No type should appear within .25” gutter area on either side from the center of a spread.
12.25”
12”
11.5”
12.125”
12”
11.5”
11.5”
11.5”
WIDTH HEIGHT
12
FULL PAGE SKIN
LEADERBOARD (ros)
SKYSCRAPER
SQUARE AD (ros)
LOWER BANNER (ros)
IN STORY AD (top 10)
250 WORDS (user photo)
500 WORDS (user photo)
IN PERSON INTERVIEW (user photo)
IN PERSON INTERVIEW (photographer)
LEADERBOARD
MEDIUM RECTANGLE
EDITORIAL WITH LINK
EVENT WITH LINK
POSTING ON ALL 3 NETWORKS
CONTEST
SOCIAL DAILY TAKEOVER
FB & IG HOME SCREEN TAKEOVER (daily)
FB & IG HOME SCREEN TAKEOVER (weekly)
$750 WEEK
$1,000 MONTHLY
$1,000 MONTHLY
$750 MONTHLY
$400 MONTHLY
$1,000 MONTHLY
$400
$500
$650
$750
$350
$350
$500
$250
$150 (per post)
$500 (per post)
$500 (per day)
$350
$1,000
WEB
EDITORIAL
SOCIAL MEDIA
PRICE
PRICE
PRICE
PRICE
DIGITAL AD PRICING
14
� Localemagazine.com
� Email Blast � Social Media - Instagram
� Social Media - Facebook
[email protected] | 949.436.8910
15
DIGITAL AD SPECS
DISPLAY AD MATERIAL REQUIREMENTS
• RGB• 72 - 92 dpi• Extensions: .pdf, .indd, .psd, jpeg or .ai• Copy must be spell-checked and proofed.
Please email the Digital AD to [email protected].* Templates available upon request
PRODUCTION CHARGESAlterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.
FULL PAGE SKIN (side)
LEADERBOARD (ros)
SQUARE (ros)
IN STORY AD/LOWER BANNER AD (ros)
EMAIL BLAST
352px
1200px
360px
750px
600px
1030px
100px
360px
90px
600px
WIDTH HEIGHT
16
EVENT CALENDARLOS ANGELES | ORANGE COUNTY | SAN DIEGO
JANUARYEAT/DRINK IssueMagazine Published: 01.01.15
Events:- Orange County Release Party
FEBRUARYEAT/DRINK IssueMagazine Published: 02.01.15
Events:- Los Angeles Release Party- Super Bowl Party
MARCHEAT/DRINK IssueMagazine Published: 03.01.15
Events:- San Diego Release Party
APRILSTYLE/BEAUTY IssueMagazine Published: 04.01.15
Events:- Orange County Release Party
MAYSTYLE/BEAUTY IssueMagazine Published: 05.01.15
Events:- Los Angeles Release Party
JUNESTYLE/BEAUTY IssueMagazine Published: 06.01.15
Events:- San Diego Release Party
JULYGO/DO IssueMagazine Published: 07.01.15
Events:- Orange County Release Party (LUAU)- SD Opening Day at the Races (Bus trip)
AUGUSTGO/DO IssueMagazine Published: 08.01.15
Events:- Los Angeles Release Party
SEPTEMBERGO/DO IssueMagazine Published: 09.01.15
Events:- San Diego Release Party
OCTOBERHOME/AWAY IssueMagazine Published: 10.01.15
Events:- Orange County Release Party- Halloween Masquerade Party
NOVEMBERHOME/AWAY IssueMagazine Published: 11.01.15
Events:- Los Angeles Release Party- Friendsgiving Party
DECEMBERHOME/AWAY IssueMagazine Published: 12.01.15
Events:- San Diego Release Party- Holiday Party
18
� Los Angeles November Release Party at the Sofitel Hotel
� Grand Opening at The Marke � New Year’s Eve at Newport Dunns� Fletcher Jones 2015 C & GLA Launch Event
� Fall Formal at Surf & Sand� San Diego Release Party at The Grand Del Mar
� Los Angeles Launch Party at Sportsmen’s Lodge
[email protected] | 949.436.8910
19
EVENT SPONSORSHIP PRICING
NAMED PARTNERPackage includes:
• Event presented by “your company” over LOCALE Magazine and event name• Step & repeat logo• Invite ad• Social media graphic logo• Event booth• Product display
$10,000
GOLDPackage includes:
• Media wall inclusion• Invite & soical media inclusion• Event booth & product display* Partner only
$5,000
BEVERAGE SPONSORPackage includes:
• Beverage and product donation
$2,500
MEDIA SPONSOR (PARTNER EVENT) $1,500
FOOD SPONSOR $2,500
AUTO SPONSOR $2,500
EVENT BOOTH $1,000
BRANDED PHOTO $1,000
MEDIA WALL $1,000
EVENT PHOTOGRAPHER $500
EVENT DJ $1,000
20
� Branded Photo
� Auto Display
� Food Donation � Event Booth
� Step & Repeat
� Beverage Donation
[email protected] | 949.436.8910
21
CONTACT INFORMATION
ERIK HALEPUBLISHER/[email protected]
MIKE TODD SMITHMARKET MANAGER - SAN [email protected]
ERIN PRICESALES & MARKETING [email protected]
JASON KOSKYMARKET MANAGER - ORANGE [email protected]
ANDRE MATAELEMARKET MANAGER - LOS [email protected]
SEAN STANFIELDINTERACTIVE [email protected]
ASHLEY HICKSONCOO/[email protected]
REILLY [email protected]
ALEXA ERICKSONPRINT [email protected]
MICHELLE SLIEFFWEB [email protected]
RICK RAMIREZDISTRIBUTION949.702.9074
BRIANNA ROMANOEVENT [email protected]
22
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
W W W . L O C A L E M A G A Z I N E . C O M
Locale Magazine @localemagazine @localemagazine
LOCALE is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots.
PHOTO BY: Jeff Farsai
