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© Copyright IBM Corporation 2008
Blogging In Government Agencies
Spring 2008 Government Leadership SummitWilliamsburg, VAJune 2008
2 © Copyright IBM Corporation 2008
Overview: Blogging in Government
The Workforce Is Changing
Government Is Playing Catch Up to Join the Web 2.0 World
Overcoming Institutional Barriers to Blogging
Ten Tips for Blogging by Government Executives
3 © Copyright IBM Corporation 2008
The Workforce – And How it Works -- Is Changing
Traditionalists The Baby Boomers
Generation X The Millennials
Born 1922 – 1945 1946 – 1964 1965 – 1980 1980-2000
Description Greatest Generation
Me Generation Latchkey Generation
Net Generation
Attributes Command and Control
Self-sacrifice
Optimistic Workaholic
Independent Skeptical
Hopeful Determined
Likes Respect for Authority
Family Community
Involvement
Responsibility Work ethic Can-do attitude
Freedom Multitasking Work-life balance
Public Activism Latest technology Parents
Dislikes Waste Technology
LazinessTurning 50
Red tape Hype
Anything slow Negativity
Adapted from The New Workforce by Harriet Hankin and Educating the Net Generation by Diana and James Oblinger
4 © Copyright IBM Corporation 2008
5 © Copyright IBM Corporation 2008
Author: David Wyld, Maurin Professor of ManagementSoutheastern Louisiana University
First Survey of Blog Activity at all Levels of Government
Federal State Local
- More than 400 links
The Blogging Revolution: Government in the Age of Web 2.0
6 © Copyright IBM Corporation 2008
Playing Catch Up: Blogging in Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
7 © Copyright IBM Corporation 2008
Overcoming Institutional Barriers to Blogging
Have a Boss That Wants To Do It
Working with the Lawyers
Working with Public Affairs
Working with the Chief Information Officers
Starting Internally Rather Than Externally
8 © Copyright IBM Corporation 2008
10 Tips for Blogging by Government Executives
1. Define yourself and your purpose
2. Do it yourself
3. Make a time commitment
4. Be regular
5. Be generous
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10 Tips for Blogging by Government Executives
Have a “hard hide”
Spell check
Don’t give too much information
Consider multimedia
Be a student of blogging
Web 2.0 tools such as blogging, can “increase civic engagement and serve to strengthen our democracy for the 21st century.”
10 © Copyright IBM Corporation 2008
Resources
IBM Center for The Business of Government- “The Blogging Revolution: Government in the Age of Web 2.0,” by David
Wyld- www.businessofgovernment.org
Federal Community of Practice – “Collaborative Expeditions”- Susan Turnbull, GSA, [email protected] , (202) 501-6214- http://colab.cim3.net/cgi-bin/wiki.pl?ExpeditionWorkshop
John Kamensky, Senior Fellow, IBM Center- [email protected], (202) 515-4102
