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Amadeus position towards RFID

Gilles Floyrac Systems Planning Director, Amadeus s.a.s

ETSI Sophia Antipolis May 25th, 2004

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Amadeus position towards RFID

Amadeus ? Amadeus and its customers Assessing future trends : Amadeus Lab RFID in the travel industry Amadeus prototyping activities with

MBDS

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Amadeus ? Amadeus is a Global Distribution System founded in 1987

providing IT solutions for the travel and the tourism industry Currently, 46,7% of the company is held by three founder

airline shareholders :

4,979 employees spread worldwide (1,311 in Sophia) 90 nationalities

18,3 % 23,3 % 5,1 % 53,3 %

Number 1 in terms of revenue and bookings (29,7 % of global market share)

Main locations

Sophia Antipolis

Development

ErdingData Centre

MadridHeadquarte

rs

Buenos Aires

Regional Office

MiamiRegional

Office

BangkokRegional

Office

LondonIT Services

Centre

SydneyIT Services

Centre

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Sophia’s largest employer

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Amadeus key figures

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Amadeus operates with3 Business Lines

Amadeus e-Travel

Dedicated to delivering successful travel solutions to online consumers (airlines, corporations and travel agencies) worldwide

Amadeus Travel Distribution

World’s travel distribution leader connecting providers with travel offices

Amadeus IT Services

Portfolio of integrated solutions covering airlines, hotels’ customers and revenue management

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Amadeus and its customers

Travel Service ProvidersTravel Service Providers Distribution InfrastructureDistribution Infrastructure NetworksNetworks SubscribersSubscribersEnd

UsersEnd

Users

Local providersLocal providers

International providersInternational providers

AmadeusNational

MarketingCompanies

(NMCs)

AmadeusNational

MarketingCompanies

(NMCs)

InternetInternet

AmanetAmanet

Airline sitesHotel sitesTA sitesJV sites

Airline sales officesTravel AgenciesDirect to Corporate

brick & mortar

Click & mortar

Con

sum

ers

Cor

pora

tions

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Assessing future trends : Amadeus Lab

Amadeus-MBDS partnership (services exploration) Yearly development of travel related wireless

services prototypes using Amadeus reservation system

Civic involvement as a citizen company Proof of concept implementations of best-of-

breed technologies targeting the traveler

Amadeus-MIT partnership (Global Airline Industry Program)

W3C membership (standardization)

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RFID in the travel industryCommercial phase Taxi fleets management in London’s

Heathrow airport

Trial phase Delta Air Lines Inc. starts its second test of

RFID technology to track bags Volunteer travelers have tried the RFID

based e-Tag trial service in Narita airport (Japan) allowing hands-free travel

The Transportation Security Administration (TSA) is examining the use of RFID-tagged airline boarding passes that could allow passenger tracking within airports

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RFID in the travel industry

RFID allows to offer services adapted to the actual situation of the customer

Global Core system

Booking

Check in

Baggage handling

Hotel welcoming

::

Amadeus

::

Car pick up

RFID

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Amadeus prototyping activity : Amadeus prototyping activity : W3Travel platform overviewW3Travel platform overview

Traveler devices

Data

sources

Car RentalCar Rental

CruisesCruises

RailwaysRailways

OthersOthers

Other data sources:• LBS server• airport server• news server• …

Application server

Any wireless network

This architecture relies on Internet standards: • Transport layer: HTTP, SMTP, …• Presentation layer: HTML, XHTML, WML…• Data exchange: SOAP…

eTravel PlanitGo

Server

eTravel PlanitGo

Server

Airlines Airlines

HotelsHotels

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Amadeus-MBDS prototyping Amadeus-MBDS prototyping activity : W3Travel 2004 with activity : W3Travel 2004 with RFIDRFID

Traveler devices

Data

sources

Car RentalCar Rental

CruisesCruises

RailwaysRailways

OthersOthers

Other data sources:• LBS server• airport server• news server• …

Application server

Any wireless network

eTravel PlanitGo

Server

eTravel PlanitGo

Server

Airlines Airlines

HotelsHotels

Context aware and adaptive

service delivery

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Thank You !