BUDGET PROCESS UPDATE

ENROLLMENT MANAGEMENT

PUB UPDATE

OTHER (if time allows)

ALL-CAMPUS MEETING - May 12

BUDGET UPDATE

ENROLLMENT MANAGEMENT

• Definition of Enrollment Management and the Framework

• Short-term Plan for Enrollment Mgmt

• Student Demographics

Definition of Enrollment Management

The processes and policies that affect a person’s DESIRE and ABILITY to enroll in classes

Processes are continuous and work best when they work together in a coordinated manner. Get everyone “pulling in the same direction.”

Recruiting Funnel

Bring People from the Outside to the Front Door

Focus on the right people Measured in Applications and

Registrations Tools: Mass Media, Target Media, the

Website, and F2F

Retention Sieve

Get those who apply to register

Keep students in the pipeline until they’ve met their goal

Keep them through goal fulfillment

Measured in number of registrations to graduations or goal fulfillment

Tools: Every single college experience we offer

Enrollment Management Model

Campuswide discussion increases success in Enrollment Management

Processes work best when they work together in a coordinated manner- integrated

Focus on Problem Solving not blame Attach cost and benefit estimates to

every activity. Realize that it’s a balance between what we want vs. what we can afford

Connect activities with “pools” of potential students (aka targets)

Develop a Research Agenda

Research sets up the foundation for Research sets up the foundation for planning planning

Identifies new opportunities for Identifies new opportunities for enrollment and revenueenrollment and revenue

Critiques our current processes and Critiques our current processes and identifies areas for changeidentifies areas for change

Gives us confidence to go forwardGives us confidence to go forward

Enrollment Management = Herding Enrollment Management = Herding catscats

SHORT TERM ENROLLMENT MGMT PLAN

Short-Term Enrollment Mgmt Plan

Available through the College website onAvailable through the College website on

http://intranet.shoreline.edu/emtf/http://intranet.shoreline.edu/emtf/Default.htmDefault.htm

• About Us • Description of what we do • List of Members • Contact Us

  • Reports

• 2006 Final Report •  

  • Meeting Minutes

• Mar. 20 Minutes: Committee Reports • Mar. 13 Minutes: Agenda | Minutes • Oct. xx Meeting: Agenda | Minutes

 

Announcements• ENROLLMENT MANAGEMENT MATRIX

FEEDBACK REQUEST (Mar. 17) As promised at the all campus meeting on March 17 the EMTF is asking for your feedback and ideas for the matrix of suggestions that have been assembled so far.  This matrix can be downloaded for your review. Please send your ideas, suggestions, and feedback to either Robin Young at ryoung@shoreline.edu  or Terry Taylor at ttaylor@shoreline.edu  no later than 4:00pm March 24 so they can be included by the task force in our recommendations for the Enrollment Management Plan to the PLT byApril 7.  Your contributions to this process are vital if we are to make the significant changes necessary to increase our enrollment and retention at Shoreline Community College.  We look forward to your contributions and thank you for yoursupport of the College. 

 

Next Steps with enrollment management

STUDENT DEMOGRAPHICS

Considerations for Enrollment Management and Strategic Planning

Diversity Assessment Framework

Utilizes institutional research to: Understand student access and progress Guide enrollment management and strategic

planning

Data analysis in 2005-06

Student and employee demographics Area population trends and projections Patterns of academic attainment realized by

students

Looking at SCC students from 2000-2005

Increased students of color population from 32% to 39%

The percentage of female students increased from 57% to 59%

The median age of students ranged from 23.8 to 24.2 years old

Prospective Students

Population growth will be concentrated in non-Population growth will be concentrated in non-white populationswhite populations

Between 2000-2020, the expected annual Between 2000-2020, the expected annual growth rate for the population in Washingtongrowth rate for the population in Washington* 5.2% for people of color* 5.2% for people of color* 0.8% for the white populations* 0.8% for the white populations

The Latino population is the fastest growing The Latino population is the fastest growing segment.segment.

State-wide progress of students

ABE/ESL programs are the largest single entry point into ABE/ESL programs are the largest single entry point into community colleges for students of color and English language community colleges for students of color and English language learner.learner.

In ABE/ESL programs, Latino and Native American students In ABE/ESL programs, Latino and Native American students have progress rates that are lower than white studentshave progress rates that are lower than white students

In transfer programs, African American, Latino and Native In transfer programs, African American, Latino and Native American students are less likely than white students and Asian American students are less likely than white students and Asian American students to make significant progress in transfer American students to make significant progress in transfer pathwayspathways

In professional technical programs, a slightly larger percentage In professional technical programs, a slightly larger percentage of African American, Latino and Native American students of African American, Latino and Native American students leave early with fewer than 15 credits.leave early with fewer than 15 credits.

Highlights from the data

SCC students are becoming more racially diverse

Prospective students are likely to be people of color

Attainment gaps and under-served students in community colleges

Population Growth combined with Attainment Gap

Population groups with the lowest attainment levels are growing the fastest

Closing the Attainment Gap will increase Closing the Attainment Gap will increase student enrollment and progress at all education student enrollment and progress at all education levels levels

Further data analysis needed

Why are students here at SCC? What are student enrollment patterns at SCC?What are student enrollment patterns at SCC? To what degree are students making progress To what degree are students making progress

toward their educational goals? toward their educational goals?

Research-Based Enrollment Management

Focused recruitment efforts Early academic intervention activities Pedagogy and services for diverse

populations Curricular offerings that reflect multicultural

perspectives Attention to every single college experience

Research-Based Strategic Directions and Program Planning

Achieve educational equity Close the Education Attainment Gap Increase enrollment and student success Strengthen the community and the

economy

QUESTIONS

PUB UPDATE