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INTRODUCING AVANTGARDE

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Avantgarde

“(the work of) painters, writers, musicians and

other artists whose ideas, styles and methods

are highly original or modern in comparison to

the period in which they live”

- Cambridge International Dictionary of English

© Avantgarde Group

The vanguard of business communications

> Avantgarde is the leading independent business communications, public affairs and personnel management consultancy in Hungary

> Providing specialist strategic business communications services to companies who aim to compete on the European level

Business communications and Public Relations services from Avantgarde Business Communications

Political communications, CSR and crisis management services from Avantgarde Public Affairs

Executive selection services from Avantgarde Search Detailed media analyses and communications management

reports from our partner, Newzeus® Investor relations, financial and corporate communications

services from our international partner, the London-based FD Working closely with independent legal advisor Esztari Law Firm

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Avantgarde fast facts

> Headquarters: Ráday u. 51., Bakáts Center> Contact: 003614763521 and www.avantgarde.hu> Managing Director: Attila Schillinger > Founding Partners: Császi Dóra, Pöltl Ákos, Kurdy-Fehér

János, Schillinger Attila> International partnerships:

Financial Dynamics, the number one FC/IR, corporate communications consultancy worldwide (2006 International Consultancy of the Year, PR WEEK)

Sholtz&Friends Agenda> Current team: 22> Avantgarde companies:

Avantgarde Business Communication Avantgarde Public Affairs Avantgarde Search

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Mr. Attila Schillinger – Managing Director

> 1992 – Degree in Law, Eötvös Loránd University, Faculty of Law, Budapest

> 1995 – Master of Arts in Public Relations, Ball State University, USA

> 1995-1997 – Hill & Knowlton, senior consultant, later deputy CEO

> 1997-1999 – The Rowland Company, managing director, later director of business development (London), ranked among the Top 40 young international PR professionals by PR Week, New York

> 2000 - AUGUST.ONE Communication London, member of the Board with responsibility for technology issues

> 2001 – Novacom, consultant to the CEO

> 2001-2003 Waggener Edstrom GmbH Heidelberg, Munich, managing director; recipient of the ‘Young Alumnus’ award of the Faculty of Journalism of Ball State University

> April 2003– Avantgarde Group, founding partner

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Mr. László Kanyó – Director, Avantgarde Public Affairs

> 1977 – Master of Arts, Humboldt Universität, Berlin> 1977 – Neue Zeitung, journalist> 1980 – Qualification in journalism, Association of Hungarian

Journalists> 1984 – Hungarian Radio, news editor, radio presenter> 1992 – Porsche Hungaria, PR manger> 1996 – Pharmavit (Bristol-Myers Squibb), PR manager> 1998 – Electrolux CEE, communications manager> 2002 – MÁV (Hungarian State Railway), public relations

director> 2003 – Pricomm Hungary, managing director> 2004 – Duna-Drava Cement, communications manager> November 2007– Avantgarde Public Affairs, director

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Ms Daniella Redei – Director, Avantgarde Business Communications

> 2001 – Degree in Communications and English at Kodolányi János College, Hungary

> 2001 - 2003 – Octogon architecture&design, marketing and PR executive

> 2003 - Avantgarde, first as consultant than from early 2008 director of Avantgarde Business Communications

> Acquired communications skills in finance, M&A, technology, health, aviation, food industry and culture

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Business Communications - Bread & Butter services

SERVICE DESCRIPTION

Press office 24/7 preparedness for answering enquires & providing material for media

News & theme factory A system of generating news & filtering themes in the media with the help of proactive PR tools. It’s also a content mining activity aimed at finding newsworthy stories.

Communication pipeline Up-to-date list of newsworthy stories & themes with potential approach of communicating them & suggested media interface.

Editorial tour A series of editorial visits in order to assess top tier journalist’s perceptions, needs & interest

Editorial calendar Database of media supplements, surveys, special appearances, broadcast programs where participation is suggested.

Netroots Proactively generating online coverage and tracking down non-edited online appearances, plus website content management

Speaker’s bureau Listing upcoming conferences where appearance is suggested (sponsor/speaker). Preparing presentation, training speaker

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Business Communications – other services

> Issues management (media related) also providing: audit, handbook, training

> Media trainings Highly experienced in training spokespeople and C-level executives to

deal with contentious issues in media References: McDonald’s, Novartis, Nestlé Waters, Budapest Airport

> Brand communications Communication support for product and service launch

> Industry and expert relations Third-party endorsement

> Event management Focus on relationship building and media outcome

> Corporate communications External Internal

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Public Affairs services

> Government relations Decision maker mapping Political and legal monitoring and consultancy Contact programs Identification and creation of media capital Lobby documentation

> Corporate Social Responsibility (CSR) CSR audit CSR strategy building CSR publicity

> Conflict management Audit Scenarios and prevention strategies Conflict management Crisis communication: briefing and preparation, strategy, tool kit,

manual, training

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Vertical industry expertise (words in italics refer to former clients of our advisors)

TechnologyTechnology Health Health

CareCareFood &Food &

BeverageBeverageFinanceFinance AviationAviation HeavyHeavy

IndustryIndustryEnergyEnergy CultureCulture

IFS

Onlinet

GTS Datanet/ATSZE

Symantec

Ericsson

Vodafone (DCS 1800)

SAP (EU)

Microsoft (EU)

Siebel Systems

(DAS)

GSK

Lilly

Novartis

TESZFoundation

Medico Uno

Roche

Béres

Pfizer

BMS

Merck

Coca-Cola

Nestlé

Nestlé Waters

McDonald’s

Carlsberg

Ceylon TeaBoard

Milupa

K&H Bank

Erste Bank

Advent International

Hungarian Factoring

Association

Macguarie Bank

Macquarie Infrastructure

Fund/NTL Broadcast

GE Capital Services

Citibank

Budapest Airport

MALÉV

Delta Airlines

AirUnion

Macquarie Airport

Industrial Union of Donbass

Alstom

CEZ

Callis

RWE/Mátrai Power Plant

OMV

Ráday „Kultucca”

Goethe InstituteBudapest

Hungarian Design Council

HungarianCultural

Center NY

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Measurable PR -

> Measurement on new foundations Software based Figures presented in

management language> Market vision> ROI> Trend analysis> Measurement tools

Coverage PR value OTS Attitude

> References: BAT, Michelin, MKB, Coca-Cola, MOL, Nestlé Waters

Avantgarde launches evaluation tool  Budapest: Business communications firm Avantgarde Group, has joined forces with software development company Mirai Interactive to launch media coverage analysis and reporting software, newzeus.

According to Attila Schillinger, managing director of Avantgarde, the software measures the effectiveness of an organisation's communications efforts by monitoring key messages, issues, frequency of publication and attitudes by media and stakeholder groups.

- PR Week UK

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Avantgarde Advantages

> Avantgarde is an attitude You choose: lead or follow?

> Best of both worlds - International standards combined with local clout International technology communications experience Local knowledge and relationships

> Business communications: result, bottom-line, ROI orientation> Combination of service areas ↔ synergies

PA, PR, newzeus

> Dedicated team tailor-made to client need> Advanced media relations > Public affairs targeted to media capital> Demonstrated „ownership”