! Are You Walking Past a Fortune

8/2/2019 ! Are You Walking Past a Fortune

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100s of pages offree networktraining tipsat:http://www .fortunenow.com Page 1

AreYou Walking

Past A Fortune?

byTomBigAlSchreiter

1987byKAASPublishing
http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/http://www.fortunenow.com/


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100s of pages offree networktraining tipsat:

Page 2 http://www .fortunenow.com

Phase 1(Hidden income)

Doyougetlettersandcheckslikethis?

Mr.FoodSupermarketMainStreet

Anytown,USA

DearLoyal&SatisfiedCustomer,

ThankyouforshoppingatMr.Foodthismonth.

Enclosedisacheckfor$400.

Statement:

Yourpurchaserebate $40

Advertisingsavings $40Referralincome $320

Totalcheck $400

Sincerely,

StoreManager

Check#1234 1/30/90

PaytotheorderofourvaluedCustomer:

ThesumofFourHundredDollars $400.00

________________________


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Howmanytimeshasyoursupermarketissuedyouarebatecheck?Fivetimes?Tentimes?Theyhaven t?Well,theyshould.

Every time you purchase food at your local supermarket, youincrease its sales and profits.As a steady customer, don tyou thinkyou deserve apurchase rebate?Afterall,theywouldlose theextraprofitsfrom your purchasesif you didn t shopwith them. Shoppersdeserve a purchaserebate.

What about the$40 in advertisingsavingsshown in theMr. F

ood

letter

?

Since you arealready a customer,thereisnoneedforMr.Foodtospendadvertisingmoneytoconvinceyou to purchase from their store.Mr.Foodmight aswell pass thissavingsontoyou.

Andwhatisthat$320referral incomefor?YoutoldafewfriendsandneighborsyouenjoyedshoppingatMr

.

Food.

Theychangedfromacompetitorsupermarket,andnowshopatMr.Food.Youperformedword-of-mouthadvertisingforMr.Food.Noweachmonthyoushouldreceive a referral check because your friends and neighbors shop atMr.Food.

Remember, if it weren t for you, these people would still beshoppingelsewhere.Doesall thissound far-fetched?Hard tobelieve?Well, ithappens

every day.Many businesses now share their advertising dollarswithindividualsinthesearchformorecustomers.


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Let sconsider thisconcept from theviewpointofa local furniturestore.When the furniture store retails a $1,000 dining room set, itsprofitandexpensesmaylooklikethis:

Costofdiningroomsetfrommanufacturer..............$400

Overheadofrent,employees,insurance,etc. ...........$200

Advertisingbudgettobringcustomerstothestore .....$300

Total............................................................ $900

Profit................$100

Whatifthefurnitureretailergavethat30percent($300advertisingbudget) to individuals who performed word-of-mouth advertisinginsteadofspendingitonradio,TV,andnewspaperadvertising?

Ifyoureferacustomer to thefurniturestore,or if theadvertisingmediarefersacustomer to the furniturestore, theresult is thesame.One customer, buying one dining room set, produces $1,000 in

revenuetothefurnitureretailer.

Itshouldntmakeanydifferencetothe

furniturestoreretailerWHOgetshisadvertisingbudget,anindividualorthemedia.

Does business really work this way? Can an individual receivereferraloradvertising income frommanufacturersorretailers for thesimpleactofreferringanotherperson?

Yes!Ithappenseverydayinalmosteveryindustry.Ifyouhaven theardaboutitortakenadvantageofit,youcouldliterallybewalkingpastafortune!


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Long distance servicecan be free

Thesecretisthatnoteverycompanyineveryindustryiswillingtoshare its advertising budgetwith individuals.Only a few companieshaveprogramsthatallowindividualstosharetheiradvertisingbudgets.

As an example,one of my friends,

Bill, has atelephone, just likeeveryoneelse inhisneighborhood. Thedifference is thathenever pays a longdistance phone bill.Hereishowhedoesit.

Billsubscribestoa long distancecarrier that doesn tspenditsadvertisingbudget on full-page

ads.

Instead,

itgivescash bonuses toindividuals whorefer or recommend new customers to its service. Because Bill hasreferredseveralnewcustomers,hiscashbonusesnotonlypayforhisentirelongdistancephoneservice,butthereisplentyleftoverforhissavingsaccount.

This long distance telephone arrangement is a win-win situation.

First, the telephone company has a no-risk advertising campaign. Itscompetitors can spend thousandsofdollarson full-pageadsand facethepossibilitythatnonewcustomerswillsignupwiththeirservice.


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Bill s longdistanceservice isreallyplaying itsafe. IfBilldoesn treferanycustomers,theyhaven tspentorwastedadimeofadvertisingmoney. It only pays for results. It s like having a guaranteed

advertisingcampaign.

Billwins too.Most peoplewill say they like their long distanceservice. Theymay even encourage others to use it. They don t getpaid.ButBillhas apocket fullofbrochures abouthis longdistancecompany,andhegivesonetoanyoneinterested.IftheydecidetousethelongdistanceserviceBillrecommends,Billearnsamonthlybonusfornotonlythefirstmonth,butalsoeverymonththeyusetheservice.

AfewofBill sfriends thinkhe scrazy tobotherwithpassingoutbrochures and mentioning a particular company s name inconversation.OneofBill srecentword-of-mouthadvertisingbonuschecksforamonthwasover$2,000.Billsayshecanputupwiththebother.


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This man earnsan extra $200 a month

Another friend,Mike,knows everyonehas to eat.Mike searchedoutagrocerycompanythatdidn twanttobelimitedtoafewstoresorlocations, but wanted to market groceries nationwide. Instead ofopening and staffing supermarkets, they decided to operate a largewarehouseandshipgroceriesviaUnitedParcelServicedirectlytotheconsumer sdoor.Doesthiswork?

The grocery company doesn t have to invest capital in stores orcourtesy clerks. The savings easily pay for shipping non-perishablegroceriesdirectly to theconsumer sdoor.Thegrocerycompanyalsosavesafortunebyrefrainingfrompayingforfull-pagenewspaperads.

But how do theygettheirmessageout

to potentialcustomers across theU.S.?Word-of-mouth

advertising is theanswer. Because

people let othersknow about their

convenient,

pr

ice-competitive, to-the-front-door service,thegrocerycompanycan use itsadvertising budget toreward their word-of-mouth

advertisers.

Mike simply says, Are you tired of standing in checkout lines?Wouldyouwantyourgroceriesdelivered toyourdoor for the sameprice?Readthis.


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Hehandsthepersonabrochureexplainingtheservice.Ifthepersonbecomes another satisfied customer of the national grocery service,Mikeearnsamonthlyword-of-mouthreferralbonus.

HowdoesMikefeelaboutthisreferralornetworkingconcept?It sa lot easier togeta$200word-of-mouthmonthlybonus check for alittleconversationthantogeta$200raise.


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Why it works

The networking, or referral, concept is simple. Businesses whoparticipate love the no-risk advertising it provides. Individuals lovegettingtheirpieceoftheadvertisingpiefordoingwhattheyhavebeendoingforfree-talking.

Among the types of products and services that successfully sharetheir advertisingbudgetwith individuals are automobiles, appliances,

legalinsu

r

ance,

food,

clothing,spo

r

tsequipment

,buye

rdiscount

services, candy, health foods, travel, soda pop, water filters, autoclubs,andthelistcangoonandon.

Somewhere, almost any product or service is now being offeredthroughreferralornetworkmarketing.Remember,noteverycompanywillshareitsadvertisingbudget,butsurelyoneofitscompetitorswill.

Just two more referrals and ...


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Phase 2(The concept expanded)

Remember the Mr. Food supermarket? If you have an averagefamily,youmayspendasmuchas$250monthlyforgroceries.Inoneyear stime,yourpurchaseswouldaddupto$3,000.YoucanseethateveryfamilyaddedtoMr.Food scustomerbase isvery important toMr.Food.

Let ssayyoureferyourneighbor,Alice, to thewonderfulserviceand food selection at Mr. Food s supermarket. Alice s familypurchasesanadditional$3,000worthofgroceriesfromMr.Food.Youare now responsible for $6,000 in grocery sales for Mr. Food ssupermarket.Surely,you llbeearninganicecashbonus.

ButwhatifAlicerefersherbrother sfamilytoMr.Food?Thatisanadditional$3,000insales.Ofcourse,Alicewillreceiveaword-of-

mouthadvertisingbonusforreferringherbrother,butwhataboutyou?

Youdidn tactuallyreferAlice sbrother.However,ifitwasn tforyou referringAlice,herbrotherwouldneverhaveknown aboutMr.Food. You might consider yourself INDIRECTLY responsible forintroducingAlice sbrothertoMr.Food.

Now you are responsible (directly and indirectly) for $9,000 inannualgrocerysalesforMr.Food.

You $3,000Alice $3,000Alice sbrother $3,000

Total $9,000

What do you think you deserve fo

rreferring $9

,

000 in annualgrocerysalestoMr.Food?5percent($450)?10percent($900)?

What ifMr.Food could stop its full page newspaper advertisingaltogether and let you be responsible for filling Mr. Food with


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customers? Does this sound difficult? It really isn t. You see, youwouldn thavetodoallthereferringyourself.

Imagine spreading the news of the wonderful Mr. FoodSupermarkettofivefriends.Ifthefivefriendsyoutoldarenothermits,theycouldspreadthenewsofthewonderfulMr.FoodSupermarketto5, 10, or even 15 of their friends.These individuals could pass thenewsalongtotheirfriends,etc.

It is possible, by sharingthenewswithjustacoupleof

friends, that eventually,everyone in town could becontacted.That s networking.Filling the Mr. FoodSupermarket really won t bequiteashardasyouimagine.

Now, howmuch word-of-mouth advertising bonus doyoudeserve?Youdeservetheentire advertising budget. Ofcourse, you would share itwith your network of friendswho helped you spread thenews.

Can you see how receiving just two percent of an entiresupermarket ssalescouldbeexciting?

Ifyouhaven tthoughtofitalready,I msurethereismorethanonesupermarketinyourcounty.Theremayevenbeaclothingstoreoranautomobiledealership inyourcommunityalso.Thepotential ismind-boggling!


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Your words areas good as gold

Howbigaretheadvertisingbudgetsofcompaniesyoupresentlydobusinesswith?Procter&Gamblespentover$1.4billiononadvertisinglastyear.J.C.Penneyspentover$500milliononadvertising.

Theseareonlytwoofthehundredsofthousandsofcompaniesthatadvertiseeveryday.Thetotalamountspentonadvertisingismorethan

a trilliondollars eachyear.Youdon tneed to share in avery largepercentageofatrilliondollarstolivequitecomfortably.

Just lookaroundyou toseeall theadvertisingspent inyour localarea.It severywhere.Forinstance:

1. Billboards

2. Television3. CableTelevision

4. Radio

5. Newspapers

6. Magazines

7. DirectMail

Butnoneof theseadvertisingmethodsareaseffectiveasword-of-mouthadvertising.Potentialcustomerswillgivefarmorecredencetoafriend srecommendationthantoamessageona$5,000billboard.

There is power in word-of-mouth advertising that can never bebought through regular advertising channels. Smart companies are

more thanwilling toshare theiradvertisingbudgets for thispowerfulmethodofincreasingbusiness.


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The power of multiplication

Mostofus learned thatbyaddingmoreeffort,orbyaddingmoreservice,wewilladdmore toourpersonalearnings.This is true,butvery limiting.Thereareonly24hours in aday.Wecan thave anymore.

Multiplicationofoureffortsthroughnetworkingcancompoundourresults. Having 24-hour days limits the number of individuals we

personally

can

refer.H

owever,

ourr

eferr

alshave

24

diffe

r

enthou

rsin

their days to make personalreferrals. Our network cancompound our personal effort toproduce staggering, combinedresults.

The president of General

Motors receives a salary basedupon thepowerofmultiplication.Ifheearns$1,000,000peryearincompensation, it isn t because hecan paint car fenders 100 timesfaster than assembly lineemployees. No, the president iscompensated not only on his

personalefforts,butonhisabilitytomultiplyhiseffortsthroughthework of thousands of GMemployees.

Youcanhavethesamepowertomultiplyyoureffortsandincomethrough referral marketing. Your personal network will extend farbeyond the people you personally introduce. If you can imagine afamily tree,with you as the source, you can visualize the power ofmultiplication.


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Anitas method

Backin1975,ImetAnita,amotherof11children.Withadisabledhusband, Anita kept herself busy just caring for her family. Now,Anita is the perfect example of multiplication. Her family used avarietyofhouseholdproducts,cosmetics,andhealthproducts fromacompany,whichshareditsadvertisingbudgetwithindividuals.

The monthly rebate from her personal purchases was a great

additionto

the

tight

budget

.But

the

real

multiplication

powe

rcame

from Anita referring acquaintances and casual contacts to hercompany sproducts.Thepaperboy, thegrocerystorecheckoutclerk,churchmembers,andalmostanycontactreceivedabrochureshowinghow they too could buy directly fromAnita s company and receivepurchaserebatesandreferralbonuses.

Then Anita stopped. She didn t even bother to mention her

companys shared advertising program again

,

but the multiplicationfactor keptworking.The individualsAnita originally referred to hercompanycontinuedtoreferothers.Generationaftergenerationofnewindividuals continued to introduce others to the company s sharedadvertising bonus concept. All these individuals were indirectly theresultofAnitasoriginalefforts.The results?Anita smonthly referralbonusesgrew to$2,000per

month,then$2,500permonth,then$3,000permonth.WhatdidAnitado with her time? She spent it with her family. Her income keptincreasingbecauseofthepowerofmultiplication.Thecompany ssalesincreasedmonthlybecauseof the initialgroundworkAnitaperformedmonthsearlier.


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Incompetents can receivereferral bonuses too

What special talent isnecessary to receive financialbenefits fromthissharedadvertisingconcept?Doesonehavetobeoutgoing?Well-connected?Orcananyonetakeadvantageandqualifyforsharinginacompany sadvertisingbudget?

Everyone can get a monthly referral bonus check. No unique

qualificationsarenecessary.Infact,youdon tevenhavetosharethisconceptwithcompetentpeople!

About15yearsagoIbecame interested inhealth foods. I found acompany that deliveredthe products to my

door. My wife jokedthat my totalqualification was theability to use theproducts,nothingmore.

I gathered enoughcourage

to

give a

brochure to Don, arecent acquaintance ofmine. A few days later I stopped by his apartment to visit. Don sgirlfriend informedme he had been arrested for dealing drugs, andwouldbeoutofcirculationforafewyears.ItookthisasanomentogobackhomeandwatchTV.

WhatIdidntknowwasthatDonhadsharedthisconceptofshared

advertising with a few customers, friends, and acquaintances. Theycontinued to use the health foods, and I receivedmy firstmonthlyreferralbonuscheck.Mycareerwasborn!


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Quitefrankly,allmyincomewasfromthisindirectuseofproductsfromDon s efforts. Itwould be another year before I could finallygrasp thesharedadvertisingconcept.Meanwhile, themonthlychecks

grewfromafewdollarstoafewhundreddollars.

I never heard fromDon again. I ll always be inDon s debt forproving thateven incompetentpeople likemyselfcouldparticipate inthesharedadvertisingconcept.


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Its not who you know its who they know

Thankgoodness.IfmyreferralbonusesdependedonwhoIknew,Iwould need a different career.We are all limited in the number ofpeople we know, but the multiplication concept is powered by thethousands of people others know. If you really stretched the point,everyone in theworldcouldbecontacted througha longsequenceofreferrals.

Justhowpowerfulcanthismultiplicationpowerbe?

It paysto befat

Back in1983, Iwas fat.While feedingmy facewithnachosatalocalbarandgrill,Imetacoupleoffunpartyguys.Quitehonestly,

they weren t the type to have an interest in a shared advertisingconcept, even if they could remember our conversation the nextmorning.However,theymentionedtheyhadafriendwhowaslookingforanopportunitytobreakawayfromhisroutinecareer.Iwouldhavefollowedupon this,but itwouldhave interferedwithmynewnachopassion.


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AfewdayslaterIgotatelephonecallfromtheirfriend.Iagreedtomeethim(ataMexicanrestaurant,ofcourse),and tellhimabout thesharedadvertisingconcept.Theconceptwassimpleenoughthatitonly

tookoneplateofenchiladastoexplainindetail.

Theresult?First,Igotfatter.Ilookedfora company thatsupplied some dietfoodandhadasharedadvertising program.If Iwasgoing to loseweight,Iwantedtobepaid for it. Second,my new acquaintancewasn t fat, but knew

some people whowere.Hesawthisasa

perfect oppo

rtunity toearn some referral

bonuses.He went ontobuildanimpressivereferralnetwork.

Byintroducinghimto referralmarketing,

I have earned over$250,000 just fromthis one contact! I mseriously consideringeating more nachosand getting fat again.Itpays!

The point is I didn t know this man. I barely knew the partyguys. Referralmarketing can be a goldminejust around the nextcorner; youneverknow.


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Whats in it for you?

1.Asimplechangeinbuyinghabitscouldmeanamonthlyrebatefromparticipatingcompanies.2. Ifyoufindaproductorserviceyoulike,don tkeepitasecret.

Otherswillliketheproductorservicetoo,andyou llearnbonusesforreferringthem!

3.Y

oucou

ldpo

ssibly

exp

eriencea

nexciti

ngcareerc

hang

e.Many

peopleenjoy thegreat second income referralmarketingprovides.Others, like many, many friends and myself enjoy referralmarketingasafull-timecareer.

There are plenty of companies that will share their advertisingbudgetswithindividuals.Whynotlookintothepossibilitytoday?

Formoreinformation,simplyaskthepersonwhosharedthisbookletwithyou.


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! Are You Walking Past a Fortune