Visual RhetoricMaKayla Glass

The Other Side of America

Background Info

Advertising Agency: Scholz and Friends, Berlin, Germany

Creative Director: Timm Weber Art Director: Sebastian Kaufmann Photographer: Clemens Ascher Illustrator: Torsten Lass Copywriter: Mathias Brueckner

Political View

What would the political view be of this picture?

What would politicians view of this picture be?

Political View

The political view would be that all politicians have another side that no one sees. and that they make a “butt” of themselves.

Many politicians would be offended by this image because of the meaning behind it, and that it shows how politicians are.

It is disrespecting our founding father.

Intention

What is the intention of the photo?

Intention

The intention of the photo is to show how much of a “butt” politicians make of themselves. It also shows the other side of them that many people of our nation will never see.

Focus

What is the focus of this image?

Focus

The focus of this image is the butts of the men’s heads form the other side of Mount Rushmore.

Irony, Metaphor, & Allusion

What is the irony of this photo?

What metaphor is being created?

What is this an allusion to?

Irony, Metaphor, & Allusion

The irony is that it is the “butt” of the four men of Mount Rushmore, and how they make themselves look like “butts” to the public eye.

The metaphor that is being created is that politicians are referred to as “butts” by the nation

The allusion is to Mount Rushmore

Logical Appeal

What is the logical appeal of this image?

Logos

It is logical because we all know there is another side to every person, even politicians, who tend to make a “butt” of themselves in front of the nation.

Emotional Appeal

What is the emotional appeal of this image?

Pathos

This image appeals to your sense of humor, and how it shows the real “Other Side” of America.

Ethical Appeal

What is the ethical appeal of this image?

Ethos

It is ethical because it was done by an advertising agency in Berlin, Germany.

Works Cited

Weber, Timm. The Other Side of America. 2009. Berlin, Germany. Ads of the World. Web. 20 Nov 2011.