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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. Læs mere: http://www.elance.com/ http://halfdantimm.dk/
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Elance Expert Evening
Hahaha.. They think I’m an expert.
Halfdan Timm
Nå, hvad skal vi så i dag?
So, what is this all about?
My background● Law student @ Aarhus University
● Advokaterne Sankt Knuds Torv P/S
● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS
● Founder of Affiliate DM 2011 + 2012 + 2013
● Love online marketing – SEO, SEA, CRO etc.
RFQ-service for lawyers and accountants.
Launched medio august 2013.
www.juf.dk
There is not just one solution
Lets start with one of the most important traffic sources…
Find competitors keywordsUse Searchmetrics.com.
FAQ from your Analytics
Analytics -> Sources – Organic – Advanced:
Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår
Matching RegExp
FAQ – Awesome content
1.Content, content, content
2.Internal linking – boost the important pages
3.Creating a bigger domain – big is good in SEO anno 2013
4.Most important: Helping out your users!
UberSuggest
Find keywords easily.
UberSuggest
Find keywords easily.
Ahrefs
Track (and copy) your competitors links
OpenSiteExplorer
Track (and copy) your competitors links
Zip codes / Postnummer
Google Plus & SEO
Video
Massively underrated.
Video
• Links from YouTube (and other platforms)
• Increasing time spend on page =awesome SEO
• Awesome content
• Can help convert visitors
Video + Conversion
Duglemmerdetaldrig.dk
Get press – and links
• Conduct simple research
• Present data well
• Call relevant journalists
• ??????
• Profit
JUF.dk/danskernes-boligkob-2013
JUF.dk/danskernes-boligkob-2013
• Facebook (JUF’s page, estate-pages, other pages)
• Boligdebatten.dk
• Bolius.dk
• Google Plus
• Sponsored FB-ads
Copy
Make your buttons relevant
Use ”Get”
Font size – 16 pixels. Minimum.
Split testing
Test with your users
Facebook ads
Facebook ad recipe
★ Always use the Power Editor (in Chrome)
★ Only ads in News Feed
★ Normally mobile performs really good - but depends
★ Make ad from status update
★ Picture should look like a normal picture - not ad
Retargeting on Facebook
Use
Adroll.comor
Perfectaudience.com
Google Plus
Adsensemobileapps.com
Usually horrible conversion rate.
Look where to conversion rate is low –
and dismiss.
USP in sitelinks
Special negative words
Use your PS
Most read part of your newsletter – people scroll.
Use it wisely.
Use a pop up to gather e-mails
Follow up
Thank you!