Πως να Συμμετέχετε Αποτελεσματικά στις Εκθέσεις

>1<

Foreword 2

Introduction 3

Using travel exhibitions 5

Setting your objectives 8

Choosing the right show 12

Planning 15

Getting the stand right 19

Promotion 24

Stand staffing 27

Working the exhibition 30

Follow up 33

Technology 36

Calendar of Tourism and Travel Fairs 39

ITTFA Members 49

Single Members 46

Group Members 49

Partners 51

We wish to thank the UNWTO for their support in

publishing the original Guide to Exhibiting in

liaison with the ITTFA and for their endorsement

of this updated publication.

EffectiveExhibitingMade Easy

Your guide to getting the bestout of Travel and Trade Fairs

INTERNATIONAL TOURISM

TRADE FAIRS ASSOCIATION

www.ittfa.org

E F F E C T I V EE X H I B I T I N GM A D E E A S Y

C O N T E N T S

Welcome to theWorld of Exhibitions

The growth of Travel and Tourism

Exhibitions

Amere 350 exhibitors turned out for the very first World TravelMarket, staged at London’s Olympia back in 1980. At the

2009 event, the exhibition total at Excel was over 5000 exhibitors.

However, it is not only the sheer scale of the event that haschanged. World Travel Market celebrated its Silver Anniversary in2004 and 25 years on the exhibition format has changed, thecompetitive environment in which it operates has changed, and –most importantly and significantly – the commercial philosophies ofboth exhibitors and visitors have changed.

In the past two decades alone, the travel industry has developedand matured almost beyond recognition. Travel exhibitions havehad to do likewise.

Pre-1980, such travel shows as did exist tended to be, at best,national or affiliation based affairs, usually masterminded on behalfof travel agency associations like France’s SNAV, or by broader-based tourism associations like PATA. Even the mighty ITB Berlin,which at least made some pretence towards internationalism, wasan essentially German affair with comparatively few internationalvisitors.

GLOBAL FOCUS

Travel is now truly global. International airline competition drovethe technological developments that culminated in the globaldistribution system; business traveller demand spurred partnershipdeals between differing travel suppliers; the GDS in turn became anenabling mechanism not only for inter-airline alliances, but foralliances of travel industry groupings of all kinds. And now the useof the internet and on-line bookings is driving global distributioneven further.

Travel exhibitions have, of necessity, followed suit. Exhibitor listsare strewn with multinational travel corporations and alliances.Their presence encourages other global players not directly involvedin travel, such as computer software specialists, financialinstitutions, regulatory and single-issue lobby groups, the mediaand many more.

The character of the exhibitor has changed in other ways too.Public demand, primarily in the developed world, for greater fiscalaccountability, had placed unprecedented pressure on the budgetsof governmental organisations. In the case of many exhibitions,this has manifested itself in a growth of umbrella exhibitors orshared stands. Major European and US involvement is nowincreasingly dependent on the input of sub-national organisationsor local and regional tourist boards banded together with smallerprivate-sector enterprise under one collective banner.

BUSINESSLIKE APPROACH

Greater demand of a visible return on investment has also changedthe nature of the exhibit. A glamorously staffed, eye-catchingstand offering over-generous amounts of hospitality is no longerthe norm. Exhibitor presence is now seen to be not only a meetand greet opportunity, but also an increasingly imperatively sign,seal and deliver opportunity.

F O R E W O R D I N T R O D U C T I O N

>3<

There is no doubt that exhibitions are an extremelypowerful sales and marketing tool for the travel industry,whether they are exhibitions aimed at the internationaltravel trade itself or those targeted at members of thetravel-buying public.

The International Tourism Trade Fairs Association, ITTFA,was originally set up in 1992 as ETTFA, European TourismTrade Fairs Association. In 2005 the Association was readyto become global and opened its membership to trade fairsacross the globe. It now represents some of the majorshows worldwide. Along with its Secretariat in London,Officers meets three times a year to seek new ways toencourage increased participation in travel shows andprovide help and encouragement to travel organisationsnew to exhibitions.

The association’s key goals remain as follows;

● To represent the industry at national andinternational forums.

● Introduce common standards at each of themembers’ fairs.

● Guarantee minimum levels of services andconstantly improve those levels for participants.

● To act as a common voice on issues affectingparticipants.

● Establish a database of key players within theindustry and keep them regularly informed ofdevelopments.

● Support new shows in developing markets.

In this dynamic and ever challenging environment, traveltrade fairs provide the backbone to the industry and a placein which we can all meet and exchange knowledge andaspirations that will help our industry grow stronger andbecome even more valuable.

To assist exhibitors in planning and promoting themselvesat members’ events, ITTFA has produced thiscomprehensive guide which I and my colleagues at ITTFAhope you will find useful, whether you are new to travelshows or are a veteran looking to further improve thebenefits your organisation gains by taking part in theseprime travel and tourism events.

We look forward to seeing you at one of our ITTFA memberfairs in the near future and hope that you will find thisguide a benefit to you and your business.

TOM NUTLEY

CHAIRMAN, ITTFA

As a consequence, the commercial calibre of exhibitors’ standpersonnel has soared. Public relations representatives have beenjoined, if not actually replaced, by sales, marketing and commercialdirectors. Their presence has led to a more business-likeenvironment. In addition to stand space, exhibition organisers nowprovide a range of add-ons, including meeting and conferencerooms and facilities, appointments programmes, keynote speakersand seminars and often pre-show educational sessions on how toget the most out of exhibiting.

In the early years of travel fairs, many an exhibitor justified hispresence by saying: ”You’ve got to be seen to be here – if you’renot here people will ask why.” Today, the question does not oftenarise. You are there because you can make it work. If you are notthere, it is because you can not make it work and that is not thefault of the exhibition.

HIGHER STANDARDS

Perhaps the greatest change of the past few decades has been inthe character of the exhibition visitor.

Exhibitors will probably never completely eliminate the fun day outfraternity, for whom networking is just one vowel away from notworking, but participants have grown in quality as well as quantity.

In part, this is due to the same increased commercial pressuresexperienced by the exhibitors. In part, the higher standards amongexhibitors have necessitated higher standards in exhibitions; and inpart it is because relevant and potentially rewarding exhibitionshave proliferated. Instead of taking a week out to attend just oneshow, purchasers are now taking in three, four, and moreexhibitions in the same time.

The workload at any one exhibition is the same, but the timeavailable to tackle it has been greatly reduced.

Mexico Tourism Board Regional Director for Europe, Manuel DiazCebrian, speaks for both sides of the great exhibition debate whenhe says: “It is not the public relations exercise it once was. You canstill treat it as such, and of course it will work, but it’s not whatpeople want. The World Travel Market, the ITB approach – that’smuch more beneficial. If you treat it as a PR exercise, that is all itwill be.”

Any major travel fair will always present almost unrivalled public,trade and media relations opportunities, and those opportunitiesare bigger now than they have ever been. In two decades,however, the travel industry has grown up. Reflecting that newmaturity, travel shows command far greater loyalty as commercialopportunities.

I N T R O D U C T I O N

>4<

C H A P T E R 1

USING TRAVELEXHIBITIONS

TRAVEL AND TOURI SM TRADE FA I RS

Everything you need to know about

taking part

Travel and Tourism exhibitions can be a highly cost-effective salesand marketing tool combining all the best characteristics of

advertising, promotions, direct mail and selling, either through touroperators and travel agents or, in the case of public shows, directlyto consumers.

A. Like direct marketing, they deliver highly-targetedpromotions, with very little wastage.

B. Like advertising, they deliver positive messages quicklyand effectively to a large audience across widegeographical areas.

C. Like personal selling, they permit fact-to-face contact asthe most effective means of establishing and buildingclient relations in a particularly time-efficient manner.

Add to this the networking which goes on between travelprofessionals at all travel and tourism exhibitions, together with theall-enveloping travel environment created by the shows and youhave the ideal ingredients for creating extra business.

A wide range of sales and marketing objectives can, therefore, beachieved through creative use of exhibitions.

● Direct sales, in the case of consumer travel shows.

● New product/destination launches.

● Lead generation.

● Penetration of new markets.

● Building and maintaining client/customer relations.

● Market research.

● Database building.

● Recruiting new tour operators/travel agents to sellproducts.

● Networking/intelligence gathering.

Research shows that more than 80% of visitors to travel andtourism trade fairs are decision-makers who rate exhibitions as themost cost-effective information source for new products,destinations and services.

They attend travel and tourism exhibitions to:

● Gather information on a wide range of products/services in a short space of time.

● Plan strategy and generate new ideas.

● Meet new suppliers.

● Network with other travel and tourism professionals.

● Compare different products, services and destinations.

● Do all this in a neutral environment.

“Travel exhibitions form a key part of the NTV marketingstrategy. They are an excellent, cost-effective way of testing themarket, particularly internationally, of establishing a database,keeping track of your competitors, meeting with new andexisting clients and allowing them to experience a little taster ofyour destination. TTG Incontri is an operating exhibition, whereone can meet all market players, a very important appointmentin the year for our company “

Edmondo Boscoscuro, sales manager NTV

CASE STUDY 1

E F F E C T I V E E X H I B I T I N G M A D E E A S Y

>6<

As an exhibitor, it is important to promote your presence at anexhibition in advance as well as provide visitors with a reason tovisit your stand while the show is open. A good way of highlightingyour presence is to hold some type of function or event on yourstand like a drinks reception, raffle or competition where peoplecan meet, network and find out further information on yourproducts and services.It is also important that you choose the correct stand personnel andbrief them fully on what is expected. Stand personnel shouldalways look interested and approachable.

Ensure you follow up all leads post-show otherwise all the effortyou put in will be wasted.

Remember: The most satisfied exhibitors are those who put inthe work pre-show, onsite and during follow up to get thebest return on investment.


>7<


>9<

Taking part in a travel or tourism exhibition without first having aclear view of why you are there is an almost certain recipe for

failure. Setting your objectives is, therefore, an important startingpoint for any exhibition, giving direction to all aspects of yourparticipation.

This will make it possible to measure objectively the result of theexhibition, instead of making such judgement merely subjective. At the same time having a clear objective will help you establishbudgetary requirements, motivate your staff and justify yourparticipation next time around.

The goals you set for yourself need to be formulated as concretelyas possible. They must be realistic, open to evaluation and have atime limit in order to facilitate and provide a firm base for futurework.

Possible objectives to strive for include:

● Increase sales of products/services.

● Meet clients/contacts at a trade show or customers ata public show.

● You can meet more people at an exhibition than yoursales team could achieve in months on the road. Andtravel and tourism exhibitions provide much morescope for building and cementing relationships than aletter, phone call or sales call. They also provide anopportunity for your clients to meet other membersof your team and learn more about your operation.

● Obtain market intelligence and gauge response tovarious products/services.

● Launch a new product/service or introduce differentpricing strategies.

● Penetrate a new market.

● Exhibitions can provide a quick and dynamic way tomake an impact.

● Change/enhance your company’s/organisation’simage.

● Exhibitions provide a sure means of presenting yourorganisation to the marketplace and careful attentionto stand design and staff performance can do a lot toenhance your image as a professional company, aninnovator, a market leader or a friendly service-orientated organisation.

● Carry out market testing and research.

● Travel and tourism exhibitions provide the perfectopportunity to gain feedback from other travelprofessionals or customers on what the market isdemanding now and what will be the likely demandsfor the future. Exhibitions provide one of the bestenvironments for spotting trends early enough tocapitalise on them.

● Study the activities of your competitors.

In order to ensure that the objectives you set are appropriate andattainable you need to :

1. Know what you want to sell or communicate.

2. Know your target market.

3. Quantify your objectives in order to set a goal.

4. Ensure your targets are achievable.

C H A P T E R 2

SETTING YOUROBJECTIVES


>11<


>10<

“Exhibitions are a versatile and flexible marketing tool. Ifprepared, it will allow marketers to put in place a cost effectiveand efficient marketing strategy. However, there will be littleor no results if the company exhibiting does not do itshomework and set goals to measure their exhibition activitiesclosely. Too often, I witness exhibitors that did not plan theirexhibition agenda and consequently, would not receive thedividends that they should. Spending a little time to define thegoals, the location of the stand (in a group or individual), theclarity of your sales/marketing message can lay strongfoundations for the success to an Event. Exhibitors should notbe shy to ask the organisers about the pre-show PR ,advertising and sponsorship opportunities available. You neverget a better chance to get your message across than at anexhibition.”

Maria Badakh Head of Sales ITE GroupITE Exhibitions

CASE STUDY 25. Prioritise your objectives – don’t try to do toomuch or give too many different messages or yourresources will be stretched and your participationunfocused.

6. Communicate your objectives to your entireexhibition team.

CHOOSING YOUR TARGET MARKET

Once you have defined your main goals, the next step is to givecareful consideration to which sectors of the travel industry or thepublic at the exhibition you want to direct your sales and marketingefforts towards.

Based on your knowledge of the visitor groups attending the showincluding those you as an exhibitor might have invited, decide howyou can best attract your chosen targets to visit your stand.

In the case of travel trade shows, it may be possible to arrange pre-booked appointments, for example, or you may want to considerstaging a drinks reception on your stand for selected guests. Workand liaise with the exhibition organisers as they will be able toadvise you on ways to target visitors and can perhaps help withdatabase or special promotions.

By staying focused on your target market at all times you will standa better-than- average chance of getting your messages across andbuilding new business.

Remember that a travel exhibition, whether for the travel industryor the public, is for a limited time only and you must spend yourtime as effectively as possible. Spending time with visitors whohave little interest in your organisation is a waste of time andenergy. However, it must be remembered that a tour operatorwhich does not at present sell your destination may well bepersuaded to in the future.

COOPERATIVE PARTICIPATION

For some exhibitors at travel and tourism shows, having a stand oftheir own is the most natural way to participate, while othersmayfind it more desirable or cost effective to share stand space withothers.

If, for example, you have hotels in a particular country or yourairline flies to a certain destination, you may want to considersharing space with that country’s National Tourism Organisation.If the company, organisation or service you represent is notparticularly well known in the marketplace, joining forces withother exhibitors to share a stand might be a good way to drawattention to yourselves.

On the other hand, if your organisation is already well establishedin the market, it might be more advantageous to have your ownstand, rather than be lost in the crowd of a shared stand.

When choosing partners to share a stand with, consider thefollowing:

● What profit, if any, is to be gained by joining up withother exhibitors rather than going it alone?

● Would other exhibitors on your stand strengthen yourprofile and message to your target audience?

● Would your product/service/destination becomplemented by other exhibitors?

● Would other participants’ presence be helpful inmaking your product more accessible to your targetmarkets?


>13<

The process of selecting travel and tourism exhibitions suitablefor your purposes depends, of course, on which markets you are

most interested in reaching.

Travel and tourism shows tend to split into two groups; thoseaimed at the travel industry itself with the target audience beingtour operators and travel agents and those shows aimed primarilyat the travel-buying public.

Your decision on where to exhibit should, therefore, be made onlyafter careful examination of the event, the audience it is likely toattract, its timing and location and the cost, not only of exhibitingbut also of attending the exhibition, including transport, hotelrooms, meals etc.

The following plan can be followed to select the right event:

● Identify the likely contenders. There are numeroustravel and tourism-related exhibitions throughout theworld, some globally-known names such as WorldTravel Market, FITUR and ITB Berlin, others serving amore local market, such as those staged by certain USStates and by specific regions in Europe.

● Compile as much information on the show fromorganisers as you can, particularly attendance figuresand a breakdown of the kind of visitors it is likely toattract. Study, too, the exhibition’s terms ofreference, find out what, if any, trade body orpublications’ sponsorships it has.

● Assess the cost implications. What is included in theprice quoted by the organisers? How much is beingcharged for additional but essential services, such aspower and water? Find out, too, what it will cost youfor travel and accommodation to staff your exhibitionstand and entertain potential and existing clients.

● Talk to previous exhibitors and visitors to gain theirassessment of the show’s value.

● Visit the event to experience it from a visitor’sviewpoint.

● Look at the added value offered by the organisersand what they doing to match sellers and buyers.

● Weigh all information carefully before making adecision whether or not to exhibit. Do not bepressured by the organisers.

All the information you collect will enable you to cut out thoseexhibitions which simply do not match your marketing objectives oryour budget. Similarly, timing of the individual events, the size andimportance of their venues and their geographical catchment areawill all help you reach a decision.

If by now you have convinced yourself of the potential benefits ofbecoming an exhibitor, remember this: From now on you will betaking decisions which lead to commitments and thosecommitments will have to be paid for.

Be certain, therefore, that you conduct your preliminaryinvestigations carefully, ask the right questions and check theanswers before finally giving the go-ahead.

C H A P T E R 3

CHOOSINGTHE RIGHTSHOW

C H A P T E R 4

PLANNING


>14<

“When choosing an exhibition it is important to make sure youcan maximise the costs involved and therefore that the eventcan offer you the right customers and potential business leads.You need a show that will allow you to meet your specificmarket and provide a platform that will be interested in yournew products and features.

TTG Incontri allows us to get in touch with a great number oftravel agencies at the right time to set programmes for theyear ahead. So timing is also important. The team at TTGIncontri work hard to match buyers and sellers and it isimportant to look at what a show organiser is doing to attractthe right visitors and exhibitors to make the eventworthwhile.”

Marco D’Ilario, Vice President Sales, Italy Alitalia North West

CASE STUDY 3


>17<


>16<

investment at a travel exhibition. It is possible, however, to offersome guidelines by which realistic budgets can be drawn andexpenditure controlled.

The budget must be as detailed as possible, leaving no doubt as todisbursement of funds. This will simplify the task of checking theitems after the exhibition is over.

Exhibition costs break down into six main groupings:

1. Space RentalThere are two basic stand choices at most travel and tourismexhibitions, the shell-scheme stand which is provided by theorganiser or the space-only stand, for which you rent floor spaceand arrange your own stand design and construction. Space withshell generally costs 10-15% more than space-only.

One trap which many exhibitors taking the space-only or free-buildoption fall into is to book a stand site without any real appreciationof how much it will cost them to fill it.

For space-only stands, the cost of the space represents, on average,only 20-25% of the total stand cost. The stand design andconstruction can account for a hefty 40-50% of the exhibitionbudget and sometimes more.

2. Stand Design, Construction, Fitting and Display.This will be the biggest item in your budget and the most difficultto calculate in advance. Basically what you have to allow for hereare fees of a stand designer. To give some practical guidance, youshould plan, at the very least, to double your space costs for designand construction. Also remember to add in costs for hiringfurniture and other items necessary for display purposes, such asbrochure racks, shelving, flowers/plants etc.

3. Electrical and other Stand Services Take into account here stand lighting and power points fordisplays, computers, office machines and catering equipment.

4. Transport, Storage and Handling of Exhibits.Although at travel and tourism exhibitions you are unlikely to haveactual products on your stand, you do need to allow for the cost ofpacking, delivering, insuring and returning any promotionalmaterial or equipment you may be using, such as computers orvideo machines.

5. Staffing Costs, Accommodation and Entertaining.Whether you take the costs of manning your exhibition booth intoyour exhibition budget or not may be a matter of company customand practice. For a truly realistic evaluation they should, however,be calculated.

The costs of travel, hotel accommodation, meals and entertainingcustomers by your own staff must be allowed for. If you need hiredhostesses, receptionists, interpreters and the like, you should alsobudget for them.

Give some thought, too, to whether or not you want to providecatering, refreshments and drinks on your stand and whether youwill have to buy these from the official caterers appointed by thevenue or whether you can take them with you.

Take into account, also, any entrance tickets, passes and car-parking costs for staff and any customers you may want to inviteand add the cost of office equipment, telephones, computer lines,stationary and other incidentals.

Finally, if there are going to be related conferences or seminars inwhich you may want to participate, allow for those extra costs as well.

Planning is essential to protect your investment in travel exhibitions,it is key to getting the best possible return, to ensure smooth and

stress-free exhibiting, project a cohesive, positive and memorablemessage and improve your participation the next time around.

Planning for an exhibition should be thorough enough that nosurprises crop up during the actual exhibition, the time when allyour efforts should be directed towards sales work.

THE EXHIBITION COORDINATOR

Important decisions must be made about a number of aspects. It is important that you appoint an exhibition coordinator who hascomplete responsibility for the exhibition well ahead of time.Pre-show coordination and stand preparation should be thecoordinator’s responsibility. He or she should also deal with allprogress payments and be responsible for budgetary control.

Make sure, therefore, that a person with sufficient authority isappointed to this important role, that they are appointed earlyenough and that his/her function is clearly communicated toeveryone concerned.

It is the job of the coordinator to take a complete overview of theexhibition, to ensure that the effort stems from clearly definedobjectives and that everyone is working towards common goals.

The coordinator, therefore, should be briefed and thoroughlyunderstand your organisation’s objectives as an exhibitor. It is thecoordinator’s job to ensure that things are done on time and withinbudget.

With so much to oversee, it is important that the exhibitioncoordinator takes a systematic approach to planning. Thefollowing guidelines should ensure that he/she carries out theessential tasks effectively and with the specified deadlines:

● Read the manual. The manual is your exhibitionBible. It contains all the information you need toensure a successful event.

● Consult widely and early those that may affect or beaffected by your participation, before it is too late tochange things without considerable effort or cost.

● Draw up an exhibition timetable highlighting keytasks and deadline dates, indicating who isresponsible for each individual task, the date bywhich action is required and the actual date by whichthe task should be completed.

● Establish responsibilities and clear lines ofcommunication.

● Chase up everyone relentlessly to ensure everything iscompleted on time.

THE BUDGET

With the decision made to exhibit and the choice of the eventnarrowed down, the next step is to establish a budget.You need to reassess the value of the market covered by the travelor tourism show and your forecast of the sales and marketingbenefits you can reasonably expect to achieve.

Draw up a target-orientated budget and create it based upon theactivities you plan to get engaged in. The key to cost-effectiveexhibiting is to spend as much as is required to achieve yourobjectives and no more.

Unfortunately there is no magic formula for determining exactlyhow much money is required to ensure that optimum return on


>18<

C H A P T E R 5

GETTING THESTAND RIGHT

6. Exhibition-related Promotional ActivityThis will be particularly relevant for travel and tourism shows aimedprimarily at the public rather than the trade, though at trade-onlyshows you may want to consider poster sites, advertising in officialcatalogues or trade press and other advertising within the venue toattract attention to your stand.

These six groupings are the building blocks from which you will beable to construct your exhibition budget. Working from them on agiven size of space, at a level of style and presentation appropriate toyour organisation and its products or services, you are going to comeup with a very realistic estimate of what your costs are going to be.Recent statistics from AUMA, The Association of The German TradeFair Industry, gives the following breakdown of costs, against whichit may be useful to check your own figures:

Stand design, construction/dismantling, decoration39%

Stand rental, power supply, car parking20%

Personnel costs, travel costs, hospitality outside stand21%

Stand service and communications, i.e. hostesses, hospitality for visitors, gifts, free entry, press folders12%

Other costs, i.e. preparation and follow up, training, research5%

Additional costs, i.e. transport and waste disposal3%

(Statistics as of March 2004)

Via various surveys, AUMA has estimated the average costs of tradefair participation. According to these estimates, at internationaltrade fairs in Germany, the average value of the total costs persquare metre of stand space ranges between 750 and 950 Euro.These figures do however only provide a rough guide, the actualcosts can vary considerably. On the AUMA website, www.auma.deyou will find a useful Trade Fair Benefits Check that you candownload free of charge.

”Planning is vital to our department. The event’s team ofVisitScotland organises a variety of different types of event –from exhibition trade stands around the world to productlaunches to award programmes. Clear and timely organisationis the key: we have a team of ten staff and every event has atleast one event co-ordinator managing delivery. Typically anexhibition requires co-ordination between the organiser of theshow, any contractor used to build the stand, the VisitScotlandmarketing team responsible for the market in which the eventis taking place, and Scottish suppliers with whom we offer theopportunity to exhibit under the Scotland banner. To achievethis, we have to communicate information carefully and ingood time to ensure that everyone involved in each event isfully aware of every detail. A large section of our programmeinvolves annual established events, which means that theplanning of each begins even before the previous year’s eventends. This long term planning means that we can then factor inadditional events to the programme.“

Ben MacCorquodaleVisitScotland

CASE STUDY 4


>21<


>20<

At many travel shows exhibition areas are divided eithergeographically or according to the area of trade in whichorganisations operate so check which is most appropriate for you.

A few guidelines when choosing the stand location:

● Look for those located within the busiest areas of thehall, but traffic flow is not the only consideration.

● Take into account the location of your competitors’stands, location of service and access points, therelative merits of exhibiting in the general show areaor a specific geographic or product-related area.

● A stand located opposite an entrance is obviously aprime spot but once an organisation has an entrancesite it is not likely to give it up easily.

● Sites located next to a staircase or escalators betweenhalls and levels are good, as are those on the maingangways.

● Feature areas, seminar locations and other busy partsof an exhibition venue act as a draw for visitors andthese are often in outlying halls, at the rear of a hallor on a gallery to ensure that attendees visit all partsof the exhibition.

● Visitors are likely to need refreshments at some point.One good option is to be situated on the way to barsand snack bars, but not directly opposite them.

● Depending on the exhibition, you may be given achoice of exhibiting in the general hub of the show orwithin a dedicated product or service area. Youshould try to secure a stand on the outside edge ofthe feature.

● Consider also the location of your competitors’ stands.You may want to look at taking a stand alongside acompany or organisation whose products or servicescompliment your own.

STAND DESIGN AND LAYOUT

Before you can start to consider what your stand might look like,you need to be clear in your mind exactly what you want it to dofor you.

Having considered the logistical aspects, think about the image youwant to put across. Think, too, about the specific messages youwant to communicate.

Finally, remember that the exhibition stand is there primarily topromote your organisation, products and/or services, not to reflectthe particular ideas of your designer. You know what you want tosell – he does not.

There are two aspects of stand layout you need to consider:

1. The extent to which it will attract or deter visitors.

2. Its function as a stage on which you can effectively pursueyour exhibition objectives once those visitors comeaboard.

Give careful thought to whether you want to reach a small groupor a large one. Do you want to get your organisation better knownto all visitors or just those in carefully-targeted groups ?

If it is the former, go for an open stand which is as eye-catchingand welcoming as possible. If the latter, an enclosed stand withareas for serious business meetings may be more appropriate.

The possibilities are almost endless when it comes to designingyour stand and should reflect the main purpose you have

identified for taking part in the show in the first place, whichpeople you want to meet and how work is to be carried out on thestand itself.

Your stand must make a strong visual impact and convey at a glacewho you are and what you have to offer. It must provide aneffective showcase for your product or services and an efficientplatform for sales meetings and other discussion.

TYPE OF STAND

For organisations exhibiting for the first time, or for those with alimited amount of time and money to devote to their exhibitioneffort, the shell-scheme option has a lot to recommend it. Not onlyis it a reasonable way to present your products and services but italso makes it much easier to control your costs and minimizes theamount of time you need to spend at the venue during build-upand breakdown of the exhibition.

Shell scheme is a basic stand framework or shell erected by theorganiser’s appointed contractor on your behalf. This scheme willoften include your fascia board signage and carpet. Someorganisers will also offer packages which are inclusive of furnitureand electrical requirements. It is usually of a standard formatthroughout an exhibition, although contrasting colours may beused to denote different areas of the show.

Space only is exactly what the name suggests - an empty space onthe exhibition floor which you can fill in any way you choose,subject, of course, to meeting the regulations laid down by theorganiser and the venue.

You can tailor your stand to meet your specific exhibitionobjectives, while the only limits on creativity are those of thedesigner you employ. The downside is the cost, although theincreasing quality, choice and availability of modular stand systemsare helping to bring down prices.

Consider too, whether you are likely to use the same display atanother travel exhibition or, indeed, in a modified form at the sameexhibition next year. If so, it may be worth while having your ownexhibit constructed. If you are building your own stand you shouldensure it has a minimum life expectancy of three years and isadaptable to attending other exhibitions in order to gain maximumbenefit from the investment.

STAND SIZE

The golden rule on stand size is to consider only your needs, not theneeds of your competitors. Take as much space as is necessary toachieve your objectives and no more. This way you will saveunnecessary expenditure and avoid what is, perhaps, the worsterror at an exhibition; taking a stand which is too big for you andhaving nothing to fill it with.

STAND LOCATION

The location of the stand within the exhibition complex isimportant, though with many well-established travel and tourismshows you may not have much option.

Ensure above all that you have a stand of the right size, properlyequipped, containing the right exhibits and staffed byknowledgeable and well-prepared personnel empowered tonegotiate on behalf of your organisation.


>23<


>22<

The following points should be covered in the brief:

● Exhibition objectives. Size and position of yourselected site.

● Materials, products or services to be exhibited.

● Specific stand facilities needed.

● Visual and graphic requirements.

● Exhibition rules and regulations.

● Schedule of critical dates/deadlines.

● Background information.

● Budget.

● Design requirements.

“Planning the design of your stand is vital to ensure that itworks for your organisation and incorporates all your needsand requirements, take into consideration whether you wantan open plan stand that people may wander on to, or a closedunit almost by invitation only. We assign one person as standmanager to oversee the daily operations and ensure thesmooth running throughout the duration of the show.”

Best Western International

CASE STUDY 5

A number of organisations exhibiting at the bigger travel showssuccessfully combine both with, perhaps, an open area at the frontof the stand and an enclosed area at the back or on the top deck ofa two-level stand.

STAND GRAPHICSStand graphics have a crucial role to play in both attracting andretaining visitor attention. To be effective they must make a strongvisual impact.

Simplicity is the key to success, combined with the followingguidelines:

1. Say what you do.

2. Keep the messages brief.

3. Promote benefits not features.

4. Ensure the messages can be read easily.

5. If you are showing something new, say so.

CHOOSING, BRIEFING AND APPOINTING A STANDDESIGNER/CONTRACTOR

When you and your colleagues have agreed on final stand designsyou will need to obtain price quotations for stand construction.If you are exhibiting on a space-only site, there are two routes youcan take to get your stand professionally designed and built:

1. Go to an independent designer.

2. Approach a stand contractor directly – these are thecompanies responsible for building and fitting exhibitionstands and for erecting and dismantling them at the show.

Going straight to a stand contractor is likely to be a more economicsolution for exhibitors on limited budgets as many contractorsinclude free design consultancy as part of the overall standpackage.

If you are exhibiting on a shell-scheme stand you do not have toworry about the construction of your stand, as this will be handledby the official shell-scheme contractor. However, you areresponsible for organising the interior layout and will needprofessional help with the design and production of graphics anddisplay panels.

Whether you work through a designer or directly, always getquotations from more than one contractor. The contractors fromwhom you obtain these quotations will be pricing the main standconstruction and fitting. If your stand plans and specifications aresufficiently advanced, they will also include display and graphics,floor covering and furniture, etc.

Briefing the designer/contractor is very important to ensure thatyou get the best solution for your exhibition needs and the bestvalue for money. It is important to put your stand out to tender,ideally to three or four companies.

For all projects, regardless of size or cost, you should draw up adetailed design brief. A written design brief is important for threereasons:

1. It forces you to give detailed thought to your standrequirements before any money is committed.

2. It gives the designer/contractor clear guidelines fromwhich to work.

3. It provides a benchmark against which the design can beevaluated.


>25<

The reasons exhibitors offer for not promoting themselves arenumerous but the one heard most often is: “It’s the organiser’s

job to attract visitors.” That is true up to a point.

If an exhibition organiser does its job properly, it will deliverthousands of potential customers to the exhibition halls. What itwill not, and can not, do is persuade those buyers to visit yourstand, rather than those of your competitors.

That is your job and your organisation is the only one that standsto lose out if you do not do it.

It is important to inform your target audience that you areexhibiting and about your profile at the show. You will also invitethem to your stand, even set up specific appointments with them.The key to effective promotion is to match your promotionalstrategy to your exhibition objectives; to coordinate your activitiescarefully; to explore all available avenues for promotion before,during and after the event and to heed all deadlines.

The opportunities open to promote your organisation are:

Press RelationsEditorial coverage in trade publications is one of the best freeendorsements your organisation can achieve.

Direct MailThis has a vital role to play both before and after the exhibition,particularly for public shows. Exhibition organisers will often supplyyou with free tickets to distribute to your chosen visitors.

AdvertisingThe more your organisation’s name is seen by buyers before, duringand after the show, the more it will register with them. Advertisingin the trade press, show previews, show daily newspapers andcatalogue will help you stand out from the crowd – and need notbe expensive.

SponsorshipThe question of what to sponsor is once again directly linked withyour objectives in taking part in the show. A variety of options arenormally available, including the press centre, VIP lounge oroverseas visitors’ lounge, carrier bags, posters and banners,courtesy coaches and airport welcome services, etc.

IncentivesThese are an extremely useful weapon in the exhibitor’s armouryand can take a wide variety of forms from giveaways andcompetitions to special prices for travel products/services sold atpublic shows. If you decide to offer a gift of some kind, thefollowing guidelines will help you make the most of the exercise:

1. Ensure the gift is appropriate to your organisation’s image.

2. Ensure the gift is appropriate to your target market.

3. The more useful the gift, the more it will be used.

4. If possible, make the gift relevant – that way it will workharder for you.

5. Think ahead.

Special PromotingDon’t forget to work with the organisers directly; they may beundertaking a special promotion and ask to involve you, or if youhave an idea or objective yourself, then by working together newinitiatives can be developed that could help you stand out from thecrowd.

C H A P T E R 6

PROMOTION

C H A P T E R 7

STANDSTAFFING


>26<

CatalogueExhibition catalogues are produced for all exhibitions to providevisitors with a complete list of who is present, what they areshowing and where they can be found.

As long as you are aware of what opportunities are available, nowoften online, and how to make the most of them, you can pickthose that will best enable you to meet your set objectives.

If your time and/or resources are limited, concentrate on these coreactivities:

1. Preparing your press releases and submitting them ingood time to the show organiser and the trade press.

2. Preparing your catalogue entry and submitting it in goodtime.

3. Contacting your customer in advance to notify them ofyour attendance. Include a complimentary ticket, ifneeded, and if possible offer them some kind of incentiveto visit your stand.

As with any kind of promotional activity, it is not what you do thatis important so much as how well you do it.

“Our most successful customers are the ones that have beenable to combine the marketing strategy of their company(brochures, posters, press releases, special events) with theavailable tools offered by the organisers. For our exhibitors,booking signals the start of a major promotional drive,combining a number of marketing activities and culminating ina high-profile presence at the exhibition. In a competitivemarket, exhibitions offer a huge variety of options forparticipants to stand out and build awareness; be it anexceptionally well-designed stand, seminars that push keymessages or sponsored banners and advertisements that drawthe visitor’s eye and increase traffic. And the effects last formuch longer than the exhibition itself - press comment, postshow reports and reviews for example, which can helpgenerate business for years to come. Exhibitors can be hesitantwhen it comes to asking for advice, but our most savvy clientswork with us to achieve their goals.”

Zeljka TomljenovicITE Travel Division

CASE STUDY 6


>29<


>28<

The stand must be manned at all times and must be kept tidy. If apotential customer appears while you are occupied, fix a time for ameeting. Research shows that 60% of prospects move away, if thestand staff do not make contact within one minute !

“Staff at the stand must represent the company’s profile andbe well informed on all aspects of the business. This can only beachieved if they are fully informed about the company’s aimsat the exhibition.

The staff should be chosen from the main company’semployees and should be trained on exhibition marketing,social rules and cultural values. Especially at internationalexhibitions they must be able to deal with all types of visitorsto the stand, being aware of their nationality and culturalvalues.

The staff that welcome and inform the visitors must be smartlydressed, wearing a badge with their name and position clearlyvisible.

Visitors should be attracted by the staff and be well informedwith specific data about the company. It may be best to have amixture of staff with different expertise to cover all enquiries.

The number of the staff depends on the size of the stand”.

Chryssa Krassa – Philoxenia

CASE STUDY 7

It is the ability of the staff on your stand to identify, communicatewith and sell to your target audience that will ultimatelydetermine how many genuine sales leads you record, howsuccessfully your message is put across, how many contracts younegotiate or how much travel you sell. As time is short, it isimportant that everyone manning a stand has a clear objective andconcentrates on your target group.

The number of staff required to man the stand depends upon thesize of the stand, the number of leads anticipated and the facilitiesand activities on the stand.

One salesperson can usually deal with about 30 visitors a day. Ifvisitors stay on the stand between five and ten minutes, it isestimated a sales person can mange six to twelve visitors per hour.

As a rule you should allow one staff member per 4-5 square metresof floor space, this being the space required to allow two people toconduct a conversation comfortably. Some travel exhibitions,however, limit the number of staff allowed on stands at any onetime.

One person should be in charge and in attendance at the show allthe time. Pre-show coordination and stand preparation should alsobe his/her responsibility. The stand manager should also deal withprogress payments and be responsible for budgetary control. Makesure, therefore, that he/she is a person with enough authority, isappointed and briefed early enough and his/her function is madeknown to all concerned.

Amongst the most important qualities required by stand managersare tact and diplomacy. These will be necessary to get the full andcontinuing cooperation of the stand team in an environment thatcan place unusual demands on their strength and patience.

When choosing the precise makeup of the exhibition team youneed to make sure that all activities on your stand are adequatelycatered for and that staff with the appropriate skills are appointedto tasks of sales, promotion, administration and hospitality.

The basic requirement for exhibition stand staff is that they arefriendly, approachable and well informed on your organisation, itsproducts and services.

Think in terms of front line and rearguard stand staff whenchoosing the team. In the front line, doing the job of greeting andqualifying customers, you should place those able to openconversations, put visitors at ease and establish their needs. Havingqualified the visitors, they can pass them on to the rearguard ofsales people specialising in specific areas or subjects.

In the case of travel trade shows, of course, it is likely that individualsales people will have made prior arrangements to meet theircontacts at the show.

Staff training and briefing are essential to exhibition success,experience is invaluable at exhibitions and many organisations havea team of staff they draw on regularly.

Effective sales training on how to encourage visitors onto yourstand, how to open and close a conversation, how to qualify visitorsand the impact of body language can have a dramatic effect on theperformance of your staff.

In addition to general exhibition sales training, it is vitally importantthat all stand staff are fully briefed before each event on whatexactly they will be required to sell or communicate and to whom.


>31<

It is advisable to make time for extra pre-exhibition training.Selling and conducting yourself appropriately on the stand are notthe same as in normal sales work. Working at an exhibitionrequires a different kind of discipline and a different way of acting.It also requires the ability to bring each aspect of business activity toa successful and proper close, be it a sale, quotation or renewedpersonal contact.

Knowledge and purposeful use of sales techniques are beneficialboth for sales personnel and for those providing information. Theessence of sales technique is firstly to arouse the interest of theprospects and discover his/her needs or problems. Then steer theconversation towards the way your products or services can solvethese. Every person with whom you come in contact then receivesindividual attention depending on need.

The following sales techniques are important:

1. Concentrate on people in your target markets.

2. Present briefly yourself and your product.

3. Chart the customer’s needs and desires.

4. Steer the conversation towards the customer’s needs andhow your product/service satisfies these.

5. If you engage in direct sales at the exhibition, close thedeal on the spot if possible.

6. In all cases, make a note of the person’s name etc. andfollow up after the exhibition, giving additionalinformation and/or making your offer.

RECORDING VISITOR INFORMATION

The visitor information you capture at exhibitions and the way it isrecorded, will have a direct effect on the speed and efficiency withwhich you follow up your leads. Collecting business cards alone isnot an efficient way to compile visitor information. Even if you doscribble action points on the back, there will not be room toremember the contact in sufficient detail.

Thus, everyone calling at the stand who is interested in yourproduct should be recorded, with full name, company name,address, telephone number, email and web address, includingdetails about the visitor’s fields of interest.

To increase the speed with which visitor information can becaptured, some organisers offer their exhibitors the use ofelectronic lead recording systems at selected events. The light penand bar code is the best-known electronic lead recording system.

The exhibitor simply runs the light pen across the bar code on thevisitor’s badge to capture his or her details.

A more advanced system combines the advantages of automaticinformation capture with the ability to custom-qualify leads andproduce an immediate print-out of each enquiry on the stand,instead of having to wait until the end of each day.

C H A P T E R 8

WORKING THEEXHIBITION

C H A P T E R 9

FOLLOW UP


>32<

It is important to find an efficient way to promote yourproducts in the 3 or 4 days during an exhibition. First of all, atleast three weeks before the exhibition, do not forget to visitthe web page of the exhibition to find the contact details forthe other exhibitors who would like to meet. Try to get anappointment beforehand. This is the best way to meet theright people during the exhibition. Otherwise everybody willbe too busy to meet and make efficient meetings. If it ispossible and your stand is big enough, it would be a good ideato set a closed meeting room in order to provide a peacefulenvironment within the exhibition centre.

At least two or three representatives should remain on yourstand, one could follow up the schedule that you fixed beforethe exhibition; others can meet the visitors at your stand. It is agood idea to ensure you have a notebook and stapler with youin order to staple the business cards you collect. You can useone page for each business card and put notes at the bottom inorder to remember what you talked about after the exhibition.It is very important to keep in touch with them regarding yournotes as soon as you can after the exhibition.

It is best to provide two kinds of promotional materials. Onetype for the tourism professionals which is better if you make itsmart and include all the information about your products, andone for the public visitors including only the informationneeded for the public visitors. This way you can save your mainmaterials for tourism professionals.

If you put a basket or similar on the front desk of your standand announce a prize draw related to your products you willbe able to collect many business cards.

You could also produce some traditional items with your logo,telephone, e-mail address and website printed on, such aspens, notebooks, useful items for the show and give these tothe tourism professionals to remind them of the contact theymade with you.

Hacer AydınEMITT Exhibition Director

CASE STUDY 8


>35<


>34<

Measuring results is one thing, analyzing those results and pin-pointing the causes of success or failure with the aim of improvingthings next time around is quite another.

EXHIBITION REPORT

If your organisation is to profit by the experiences gained fromtaking part in a travel and tourism exhibition, all data from yourparticipation must be gathered and recorded in an exhibitionreport.This report can also be used to explain the exhibition medium toothers in the organisation and to make known the objectives andresults of your exhibition participation. In addition the report is anexcellent aid to new employees participating in an exhibition for thefirst time.

“An immediate post-exhibition meeting is vital to discuss thegood and bad parts, what worked, what didn't work and moreimportantly note down changes or plans for next time – youwill not remember everything. A full report should be puttogether with a list of action points. When assessing thesuccess of the event, do not forget to look at any presscoverage generated at home and in the country of the event,as well as information gathered and not just sales leads. TheVakantiebeurs PR team are supportive with show coverage andpost-show reports.

It is important to contact all those you met at the show as soonas possible, noting what further action needs to be taken witheach contact. As organisers, we also look at what can be doneto improve for the following year.”

Dagmar Ypenberg-Moonen, Project Manager,Vakantiebeurs

CASE STUDY 9

The period after the exhibition is harvest time – the mostimportant phase of the whole exhibition project. In order to

achieve maximum results in connection with the exhibition, youhave to be quick to follow up contacts made during the show. Atthe same time you have to be consistent and methodical in yourapproach.

Four steps to an effective follow-up:

1. Prioritise leads according to urgency.

2. Follow up leads immediately.

3. Pursue leads on an ongoing basis.

4. Track leads to provide some measure of return oninvestment.

BUDGET CONTROL

Control of the budget is essential to the general control of theorganisation’s cash flow but it is also important for planning. Theexhibition budget should be studied in isolation in order to allowcritical examination of all the items.

MEASURING EXHIBITION EFFECTIVENESS

When measuring the effectiveness of exhibition participation thereare two areas you need to look at. Firstly, the extent to which youachieved your specific objectives and secondly, the extent to whichthe exercise proved cost-effective.

The following methods of measuring results are possible:

1. Calculate the Value of Sales Achieved.This is a straightforward process, although it is less simple if you areexhibiting to generate sales leads. Even with the mostsophisticated tracking systems it is, unfortunately, difficult to get aprecise figure on the return on your investment, as some sales arealways going to be difficult to attribute.

Therefore, you should not rely solely on sales achieved as a meansof measuring the effectiveness of a particular travel exhibition, butcombine it with other methods and build up a more roundedpicture.

2. Count the Number of Qualified LeadsThe total number of leads taken will give you importantinformation on the comparative efficiency of exhibitions and theeffectiveness of your own efforts.

3. Establish the Cost-per-useful-ContactTo do this divide the total cost of exhibiting ( including indirectcosts) by the number of leads generated. The average cost-per-useful-contact in the UK, for example, is about £48.

4. Count the Number of New Contacts Made

5. Survey Levels of Awareness Before and/or After the ShowMeasure visitor awareness on a pre and post show basis.

6. Count the Number of Brochures/Leaflets/OtherPromotional Material Distributed

7. Measure and Evaluate Media Coverage Generated.

8. Record and Assess the Value of Information/MarketIntelligence Received.

9. Consider any other Benefits that may have accrued.


>37<

When we look back at the history of communications today,we find the fax machine is now looking out-dated and the

telex merely a vague memory. But whatever new advances mightbe on the horizon, we can be fairly certain that the Internet is hereto stay and that it will continue to have more and more influenceon how we do business.

Exhibitions are no exception, and you can harness websites, e-mailand related technology such as webcasting to make yourparticipation more effective. Some people believe that the age ofthe “virtual exhibition” is getting closer, but even if this happens itwill never take away the need for people to meet face-to-face.

Event organisers have made life easier by registering visitors on-line,with World Travel Market in London one of those leading the way.In 2010, there were 74,901 on-line registrations, an amazing 93%of the total registrations for WTM, compared to 72% in 2003 andhardly any online registration in 2002. Other benefits include on-line appointment setting, ordering exhibitor badges, enteringcatalogue data and submitting press releases, to name just a few.

Webcasting – filming something and then broadcasting it over theInternet – could motivate people living reasonably near the exhibitionto visit. But it could also allow non-visitors to keep in touch.

While events organisers are now very focused on e-mail for instantcommunications with exhibitors and visitors either around theworld or around the corner, there are also many ways for exhibitorsto use e-mail to their advantage. The most obvious is to e-mailvisitors advising them of your participation and inviting them to visitthe stand or make an appointment. Reminders can then be sent asthe dates draw near, but with so many thousands of e-mailsflooding in-boxes, it would be a mistake to overlook voice contactor not to also send an invitation by post.

Exhibitors can promote themselves on-line and organise mostaspects of their participation including catalogue entry, badges andregistering companies sharing their stand. Some exhibitionorganisers have different views, but in general it would be a goodidea to hyper-link your own website to that of the organiser so thatpotential customers can find out more about you before visiting ashow.

Exhibition organisers now send virtual stand layouts by email andthis will allow you to make any changes immediately and to planfor the decoration of the stand more easily.

Everyone, exhibitors as well as organisers, need to update theirwebsites on a regular basis rather than release information only afew days before an event. Nothing is more annoying than findingobsolete information on a so-called “instant” electronic medium,and this may discourage people from visiting your website again.Operating a successful and up-to-date website demands significantinvestment in technology and people, but the benefits are many.

Here are a few things to remember, to get the best out of theInternet when planning your participation at an exhibition:

● Encourage clients attending the show to register on-line, saving them time and possibly entrance fees.

● Send a standard message to business partners aboutwhere to find your stand and what they will achieveby visiting you. Follow-up, as necessary, with e-mailsthat are more personalised. Make the content of youre-mail absolutely clear in the subject line, and themessage brief. Do not send unsolicited e-mails butonly to people on your contacts list.

C H A P T E R 1 0

TECHNOLOGY


>38<

● Mention the exhibition on your own website, andinclude a link to the exhibition’s website from yourpage.

● After the show, use e-mail to keep in touch with newcontacts but make sure all such communications areas personal as possible. A more personal approach isnecessary if you want to do business with buyers aftera show. Don’t forget to update your email contactslist as addresses can change, so check all the businesscard details against your database.

● If there is nothing specific to discuss with a newcontact, then the follow-up e-mail can simply thankthem for visiting your stand and invite them to lookat your website.

The “virtual exhibition” would supplement – but never replace –the real or “on-ground” event. Software may be developedallowing a “virtual visitor” to speak to someone on an exhibitionstand via a webcast, through a secure and private link. That wouldvastly increase the number of visitors you might expect, but as withall new technology there is a down-side. You may need moretechnical people to make it possible and will certainly need morepeople to talk to these visitors, but advances in communicationswill never cease.

Don’t forget that when you are planning your attendance at anITTFA exhibition the first place you should look for information isthe exhibition’s own web site. Links to all ITTFA members can befound on our site – www.ittfa.org

“Switzerland Tourism aims to offer a high calibre of technicalassistance for both its partners and customers. Our use of themost up-to-date technology helps to co-ordinate our presenceat all major travel exhibitions. From specified online calendarsoftware to aid in forward planning, to online information(public and trade), as well as online invoicing and registration.This enables all partners participating in our public/trade fairsto immediately view timescales, complete registrations on timeand follow any transactions and directions through to the finalstages. Along with the latest visual digital stills and movingimage facilities on our stands, our Internet presence is a majormarketing focus and our view is such that we strive to makethe most of our technical capabilities to simplify previousprocedures and enhance customer experience of our country.”

Switzerland Tourism www.MySwitzerland.com

CASE STUDY 10

Calendar ofTravel andTourism Fairs

International Tourist FairHoliday and SpaSofia, Bulgariawww.holidayfair-sofia.com

Daily Telegraph Holiday &Travel Show Glasgow, Scotlandwww.holidayshows.com

Ferie i BellaCopenhagen, Denmarkwww.ferieibella.dk

Ferie for alle Herning, Denmark www.ferieforalle.dk

BTL Feira Internacional deLisboaLisbon, Portugal www.fil.pt

4th Routes RegionalAmericasSanto Domingo, DominicanRepublicwww..routesonline.com/events

AIMEMelbourne, Australia, www.aime.com.au

BALTTOUR Riga, Latvia www.alta.net.lv

Basel Holiday Fair Basel, Switzerlandwww.baslerferienmesse.ch

BIT – Milan Milan, Italywww.expocts.it/bit

TOUREST Tallinn, Estoniawww.etfl.ee

Salon BedoukParis, Francewww.salonbedouk.com

Salon Des VacancesBrussels, Belgiumwww.vosvacances.be

The New York Times TravelShowNew York, USAwww.nyttravelshow.com

Business Travel & MeetingsShowLondon, Englandwww.businesstravelshow.com

Ideas Vacances Charleroi, Belgiumwww.charleroiexpo.be

Reisen – Hamburg Hamburg, Germanywww.hamburg-messe.de/reisen

FERIENmesse Saint Gallen, Switzerlandwww.olma-messen.ch

EMITT – Istanbul Istanbul, Turkey www.emittistanbul.com

MahanaLyon, Francewww.salonmahana.com

TTF & OTM New Delhi andMumbaiNew Delhi and Mumbaiwww.ttfpotm.com

TVC Feria InternacionalTurismo ComunidadValencianaValencai, Spainwww.tvc.fericavalencia.com

VIVATTURVilnius, Lithuaniawww. visusplenus.lt/en/vivattur

F.RE.E Fair for Leisure &Travel Munich, Germanywww. free-muenchen.de

IMTM Tel Aviv, Israelwww.ortra.com/imtm

TUR – Goteborg Gothenburg, Sweden www.tur.se

MITT – Moscow Moscow, Russia www.mitt-moscow.com

UITT Kiev, Ukraine www.uitt-kiev.com

UTAZAS Budapest, Hungary www.utazas.hungexpo.hu

CONFEX London, England www.international-confex.com

ITM Intour MarketMoscow, Russiawww.itmexpo.ru

MARCH


>41<

SATTE South Asia Travel &Tourism ExchangeNew Delhi, Indiawww.satte.org

TIP Alpe-Adria Tourism &Leisure ShowLjubljana, Sloveniawww.alpeadria-tip.si

GO Brno, Czech Republic www.bvv.cz/go

REISELIV Lillestrom, Norway www.messe.no/reiseliv

Vakantiebeurs – UtrechtUtrecht, Netherlandswww.vakantiebeurs.nl

TTF Chennai Chennai, Indiawww.ttfotm.com

TTF BangaloreBangalore, Indiawww.ttfotm.com

EcorismoNantes, Francewww.ecorismo.com

Le Salon des Vacances,Sports & LoisirsGeneva, Switzerlandwww.vacances.ch

Salon International desVacancesAntwerp, Belgiumwww.vakantiesalon-antwerpen.be

FERIENmesse Vienna, Austriawww.messe.at

MATKA – Helsinki Helsinki, Finland www.finnexpo.fi

ITF SlovakiaTour Bratislava, Slovakia www.incheba.sk

FERIEN Berne, Switzerlandwww.ferienmesse.ch

Vakanz Luxembourgwww.fil.lu

Boot Dusseldorf, Germanywww.boot-online.de

CMTStuttgart, Germany www.messe-stuttgart.de/cmt

FESPO – Holidays, Sports &Leisure Zurich, Switzerlandwww.fespo.ch

Ferie Copenhagen Copenhagen, Denmarkwww.ferie09.dk

Holiday & Travel Show Manchester, England www.holidayshows.com

Holiday World Dublin, Irelandwww.holidayworldshow.com

Holiday World Belfast, Irelandwww.holidayworldshow.com

Salon du Tourisme &Vacances Rennes, Francewww.safym.com

Salon du TourismeLille & Marseille, Francewww.salonmahana.com

FITUR Madrid, Spain www.fitur.ifema.es

Tourist Linz, Austriawww.messe-tourist.at

The Daily Telegraph Holiday& Travel Show Manchester, Englandwww. holidayshows.com/visit-manchester

Holiday World Prague, Czech Republicwww.holidayworld.cz

Times Destinations Holiday& Travel ShowLondon, Englandwww.destinationshow.comFERIENmesse Graz, Austriawww.messe-graz.at

JANUARY

FEBRUARY


>40<

IMEX Frankfurt, Germany www.imex-frankfurt.com

World Tourism FairShanghai, Chinawww.worldtravelfair.com.cn

RendezvousQuebec City, Canadawww.rvc.travel

MITFMoscow, Russiawww.mitf.ru

ATM - Arabian Travel MarketDubai, United Arab Emirateswww.arabiantravelmarket.co.uk

6th Routes Regional EuropeCagliari, Italywww.routesonline.com

FITHavana, Cubawww.fitcuba.com

Marche MediterraneanInternational du TourismTunis, Tunisiawww.mit-med.com.tn

Fiera Campionaria Cagliari, Italywww.fieradellasardegna.it/ly

Pow Wow San Francisco, USAwww.ustravel.org

Korea World Travel FairSeoul, Koreawww.kotfa.com

ITE Hong Kong & ITE MICEHong Kong, Chinawww.itehk.com

International Luxury TravelMart AsiaShanghai, Chinawww.iltm.net

FI EXPOPunta Del Este, Uruguaywww.fiexp-latam.com

EuroalTorremolinos, Spainwww.euroal.net

BTC InternationalRimini, Italywww.btc.it

TTF HyderabadHyderabad, Indiawww.ttfotm.com

TTF CalcuttaCalcutta, Indiawww.ttfotm.com

TTF SuratSurat, Indiawww.ttfotm.com

IFTM Top Resa Paris, France www.iftm.fr

FITAMexico City, Mexicowww.fita.mx

No Frills Travel & TechnologyShowBergamo, Italywww.nofrillsexpo.com

TT Warsaw, Polandwww.ttwarsaw.pl

Astana LeisureMoscow, Russiawww.tourismexpo.ru

PATA Travel MartNew Delhi, Indiawww.pata.org

JATA World Travel FairTokyo, Japanwww.jata-wtf.com

CIBTM China IncentiveBusiness Travel & MeetingExpoBeijing, Chinawww.reedexhibitions.com

AWTTE – Arab World Travel &Tourism ExchangeBeirut, Lebanonwww.awtte.com

La Cumbre Las Vegas, USAwww.reedtravelexhibitions.com

TTG Incontri Rimini, Italywww.ttgitalia.com

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

MAY


>43<

Los Angeles Times TravelShowNew York, USAwww.events.latimes.com/travelshow

MAP –Le Monde a ParisParis, Francewww.lemondeaparis.com

Times Destinations Holiday& Travel ShowBirmingham, Englandwww.destinationsshow.com/birmingham

9th Routes Regional AsiaIncheon, Koreawww.routesonline.com/events/132

Adventures in Travel ExpoWashington, USAwww.adventureexpo.com

GIBTMAbu Dhabi, UAEwww.gibtm.com

ITB Berlin, Germany www.fair.itb-berlin.de

FREIZEIT Garten undTouristik Nuernberg, Germanywww.freizeitmesse-nuernberg.de

Reise & Camping Essen, Germanywww.reise-camping.de

Salon Des Vacances Brussels, Belgium www.vosvacances.be

Holiday & Travel ExpoSydney, Australiawww.travelexpo.com.au

Holiday & Travel Expo Melbourne, Australiawww.travelexpo.com.au

India Travel MartPune, Indiawww.indiatravelmart.com

Holiday & Travel ExpoBrisbane, Australiawww.travelexpo.com.au

GTT Gdansk Tourism FairGdansk, Polandwww. gtt.pl/

MITM Meetings & IncentiveTravel MarketVigo, Spainwww.mitmeuromed.com

ASTA InternationalDestination ExpoSan Juan, Puerto Ricowww.Asta.org

AITFBaku, Azerbaijanwww.aitf.az

SITC Barcelona, Spainwww.saloturisme.com

Tourism, Leisure, HotelsChisinau, Moldovawww. en.tourism.moldexpo.md

TOURSIB The Siberian Fair Novosibirsk, Russiawww.sibfair.ru

KITF KazakhstanInternational Tourism &TravelAlmaty, Kazakhstanwww.ite.exhibitions.com

COTTM – China OutboundTravel & Tourism MarketBeijing, Chinawww.cottm.com

Borsa Mediterranea delTurismo Naples, Italy www.bmtnapoli.com

CROTOURZagreb, Croatiawww.biztradeshows.com

Expolevante – Bari Bari, Italy www.fieradellevante.it

Glob Katowice, Polandwww.mtk.katowice.pl

International Tourism Fair Bucharest, Romaniawww.romexpo.org

CTF Caucasus Tourism Fair Tbilisi, Georgiawww.expogeorgia.ge

TWE Travel World Expo Kuwait City, Kuwaitwww.kif.net/events

Business Travel ShowDusseldorf, Germanywww.businesstravelshow.de

APRIL


>42<

TTR Romanian Tourism FairBucharest, Romaniawww. targuldeturism.ro

CIS Travel Market Saint Petersburg, Russiawww.reedtravelexhibitions.com

Ukraine International TravelMarketKiev, Ukrainewww.autoexpo.com.ua

AkwaabaLagos, Nigeriawww.africantravelquarterly.com

Tour SalonPoznan, Polandwww.tour-salon.pl

MADI Travel Market Prague, Czech Republicwww.madi.cz

Philoxenia Thessaloniki, Greecewww.helexpo.gr

World Travel Market London, Englandwww.wtmlondon.com

EIBTM Barcelona, Spainwww.eibtm.com

Ferien Messe Salzburg, Austriawww.ferien-salzburg.at

RegiontourBrno, Czech Republicwww.bw.cz

Touristik & Caravaning Leipzig, Germanywww.tmsmessen.de

Hó-Show (Snow Show)Rendez-vous for Winter SportsFansBudapest, Hungarywww.hoshow.hu

TTW Travel Trade Workshop Montreux, Switzerlandwww.ttw.ch

Xenia Athens, Greecewww.xenia.gr

CITM Shanghai, Chinawww.citm.com.cn

INTURValladolid, Spainwww.feriavalladolid.com

Viva Touristika & CampingFrankfurt, Germanywww.expotecgmbh.de

Senioren MesseVienna, Austriawww.wiener-seniorenmesse.at

PTM Peru Travel MartLima, Peruwww.perutravelmart.com

Zenith SalonBrussels, Belgiumwww.salonzenith.be

International Luxury TravelMarket Cannes, Francewww.iltm.net

Travel Turkey Izmir, Turkeywww.travelturkey-expo.com

BTEXpoBrussels, Belgiumwww. Btexpo.com

Luxury Travel ExpoLas Vegas, USAwww.luxurytravelexpowest.com

NOVEMBER

DECEMBER


>44<

ITTFAMembersSingle Members

Group Members

Partners

PHILOXENIA

Philoxenia is the International Tourism Exhibition of Greece,running for over 26 years and held each November in Thessaloniki,Greece. The exhibitors are Hotels, Travel agents, Rent-a-carcompanies, State Participations, Shipping companies, SpecialisedPress etc.

Contact: Chryssa Krassa

Helexpo SA154 Egnatia Street546 36 ThessalonikiGreeceTel: 30 2310 291 293Fax: 30 2310 291 656Email: [email protected]

SATTE South Asia Travel & Tourism Exchange

With 30 years experience in the communications business in thearea of travel and tourism, we have been an active player not onlyin India but also in South Asia.SATTE enjoys the support of thegovernment as well as the travel and tourism industry. Eventmanagement in the travel and tourism industry has been our corestrength.

Now in its 18th year, SATTE is the only event in South Asia that hasan ongoing hospitality programme. 3,500 international touroperators have been hosted over the years, with the support ofleading airlines and hospitality majors in the country.

SATTE OPENWORLD, the biggest trade show in the South Asianregion, sells Outbound, Inbound and Domestic, apart from nichesegments like adventure, MICE and regional tourism. The eventreflects the emergence of India as a growing travel and tourismplayer and recently joined in partnership with ITB Berlin.

Contact: Navin Berry,

Cross Section Publications Pvt LtdRajendra Bhawan, 3rd Floor,210, Deen Dayal Upadhyay Marg, New Delhi – 110 002. INDIATel: 91-11-4378 4444Fax: 91-11-4100 1627 / 41001628Email: [email protected] Website: www.satte.org

TIP Alpe-Adria Tourism & Leisure Show

The Tourism and Leisure Show, which takes place annually at theend of January at the Ljubljana Exhibition and Convention Centre,hopes to achieve greater visibility of all it has to offer, segmented byindividual product sectors as well as visitor expectations. This year ithas expanded to include the whole Alpe-Adria region with the goalof becoming the central tourist event for the region.

Contact: Martin Sabec

GR, Ljubljana Exhibition and Convention Centre18, Dunajska StreetSI-1000 LjubljanaSloveniaTel: +386 (0)1 300 26 20Fax: +386 (0)1 300 26 59E-mail: martin.sabec@gr-sejem.siwww.alpeadria-tip.siwww.alpeadria-tourismshow.com


>47<

ITTFA Single Members

AKWAABA

AKWAABA; African Travel Market is the only international TravelFair in West Africa, a population of 270 million people with 15countries, numerous airports and the largest number of travellers inAfrica. The event takes place every October in Lagos, Nigeria,running its 6th edition in 2010. Over the last 5 years Aftm hasbecome the most important travel marketing platform in the regiondrawing attendance from over 20 countries, including 12 foreignAirlines and leading African hotel chains. Akwaaba has beendesignated by the Nigerian Tourism Development Corporation(NTDC) as the official travel exhibition in Nigeria.

Contact: Ikechi Uko

31b, Olufemi PetersIre Akari EstateIsolo, LagosNigeriaTel: 00234 803 305 6095Email: [email protected] www.africantravelquarterly.com

IFT BELGRADE

International Fair of Tourism (IFT) takes place together with theSailing Fair each April in three Belgrade Fair exhibiting halls,comprising a total area of 10,000 sq. m.

The event is 60% oriented toward travel abroad, 20% local orientedtoward sales in foreign markets and 20% local tourism offered tolocal buyers. 50 countries have their programs presented at theevent.

Recent special topics focused on at IFT are IT technology in tourism,software applications, booking systems, and Short Stay Holidaypresentations – European cities.

There is also a special chapter intended for the promotion of hotelchains, since only Hyatt Regency, Intercontinental and Best Western,among international hotel chains, are present in Serbia andMontenegro.

Contact: Nikola Andric

IFT International Fair of TourismBelgrade Fair, Bul. vojvode Misica 1411000 Beograd,Serbia and MontenegroTel: 381 11 2655 377Fax: 381 11 2655 722 E-mail: [email protected]

MATKA

The Finnish International Travel Fair Matka is the largest travel fairin the Nordic countries when it comes to the amount of visitors.Matka is the place were travel industry professionals update theirknow-how and make contacts. It is also the place where activeFinnish travellers get new ideas and make purchasing decisions. Theexhibition currently covers approx. 12,000sq.m.

Contact: Rilla Engblom

The Finnish Fair CorporationPO Box 21FIN 00521 HelsinkiFinlandTel: 358 9150 91Fax: 358 9142 358Email: [email protected]


>46<

ITTFA Group Members

ITE TRAVEL EXHIBITIONS

MITT, UITT, EMITT, AITF, KITF, Toursib, AstanaLeisure

Contact:Ms Maria Badakh

ITE Exhibitions105 Salusbury RoadLondon, NW6 6RGTel: 44 207 596 5000Fax: 44 207 596 5102Email:[email protected]

MITT

MITT is Russia’s largest and most important travel industry eventand is held annually in March at the best exhibition venue in thecentre of Moscow - Expocentr. The event is ranked amongst the top5 world’s travel and tourism exhibitions. More than 3,000 exhibitorsof which 1,700 are international are promoting their products andservices to an attendance that exceeds 80,000 visitors. In 2010, MITToccupied 48,000 square meters of exhibition space, with 157countries and regions participating and over 70 national/regionaltourism boards .

UITT

Ukraine’s largest and most important travel industry event, UITT, theUkraine International Travel and Tourism Exhibition takes place atthe International Exhibition Centre, Kiev every March. It attracts keyinternational travel industry players looking to promote theirproducts and increase their presence in the Ukrainian market.Outbound tourism in Ukraine has been boosted by a recent growthin the economy. More and more Ukrainian travellers are getting achance to discover new destinations and in 2009, almost 18 mpeople from Ukraine travelled abroad.

Many established exhibitors are stepping up their marketingactivities in Ukraine. In particular, UITT is attracting increasedattention from long haul destinations, which reflects the growingnumber of Ukrainians travelling to exotic destinations. Manycountries come to UITT in order to open up new internationalchannels to increase the volume of tourism and investment. UITTcan help to develop trade and tourism, and is an opportunity toexploit the presence of 750 exhibitors and exchange ideas andexperiences. This is an opportunity to become part of a new nichemarket in a region that is demonstrating an increased interest andtendency to travel and discover new destinations.


>49<

TUR

The annual TUR fairs are the leading travel and tourism fairs inScandinavia. TUR is where the Scandinavian travel trade meetssuppliers from some 100 countries, makes useful contacts and doesimportant business. In addition, TUR is seen by the travel-interestedpeople of western Sweden as a valuable source of information ontravel, designation and related subjects. TUR is held in March everyyear.

Contact: Mr Per Magnusson

Swedish Exhibition CenterS 41294 GöteborgSwedenTel: 46 31 708 8000Fax: 46 31 160 330Email: [email protected]

UKRAINE INTERNATIONAL TRAVEL MARKET

The major Ukrainian exhibition for tourism, held by Minister ofTourism and Culture of Ukraine, State Service for Tourism andResorts jointly with AUTOEXPO company, devoted to all kinds oftourism including business, incentive, outbound and inboundtourism, focusing on the promotion of different tourist destinationsfor Ukrainian customers and Ukrainian regions tourist potentialpopularisation among visitors to the country.

The main participants are: state establishments for tourism andnational tourism promotional boards of different countries, tourismorganisations and associations, tour & travel companies, agencies,operators, hotels and resorts, tourism oriented mass media. The keyevent for Ukrainian tourism life, UKRAINE Travel Markettraditionally serves as a meeting place for thousands of industryprofessionals all over the world.

Contact: Alexandr Garashchenko

Autoexpo,29-A Elektrykiv Str.Kiev 04176Tel: 38 044 351 7700Fax: 38 044 351 7715Email: [email protected]

VAKANTIEBEURS

The Vakantiebeurs is the leading event in the Benelux travelmarket. The 39th edition of the Vakantiebeurs brought together18.000 tourism professionals and 1.600 exhibitors from over 160countries

Vakantiebeurs is the travel fair where your senses will bestimulated. You will hear, see, smell and experience a completeoffer from more than 160 countries! Visiting the Vakantiebeurs is acolourful experience because of all the local people who will bepresent to give you personal advice and you will be able to tastecolourful dishes, wines and beers from all over the world. Also,there will be colourful shows on all the stages during the entiretrade day.

Contact: Dagmar Ypenberg-Moonen

Jaarbeursplein 63521 AL UtrechtThe NetherlandsTel: 0031 30 295 2735Fax: 0031 30 295 2708E-mail: [email protected]: www.vakantiebeurs-online (exhibitors, trade visitors)


>48<

Partners

ITTFA media partnerships include some of the leading travel tradepublications across Europe and America. As Official Media Partnerseach of these publications actively supports the association and itsgoals by dedicating sections of their news pages to includeexhibition industry comment and schedule special feature articles tocoincide with our exhibitions.

Whatever your strategy to promote your presence at ITTFA memberevents – be it advertising, PR, promotions, incentives - theserespected publications can play a vital role in meeting your businessrequirements in local, regional and global markets.

Canadian Travel Press Editorial Contact: Bob Mowat310 Dupont StToronto, OntarioCanada M5R IV9++1 416 968 [email protected]

Travel Daily NewsInternationalGreece & CyprusEditorial Contact: Theodore Koumelis50 Sfigos Str, GR-117 45 AthensGreece++30 210 9374050Theodore@traveldailynews.comwww.traveldailynews.grwww.traveldailynews.com

TravelMoleEditorial Contact: Bev FearisViscount HouseThe StreetCowfold, West SussexTel: 44 (0) 7977 504746Email: [email protected]

TravelTalk MediaEditorial Contact:Patrick Peartree2890 Hacienda StSan Mateo, CA 9403USATel: 001 650 315 2406Email:[email protected]

TTG Czech RepublicEditorial Contact: Naďa RybárováTTG CZECH1. Distribuční společnost s.r.o.Šafaříkova 5120 00 Praha 2+420 222 515 [email protected]

TTG HungaryEditorial Contact: Beata Somszegi1066 BudapestZichy J.u.4.Phone/fax: [email protected]

TTG NordicEditorial Contact: Bjorn StenforsPostfack 216S-11674 StockholmSweden+46 0704 91 74 [email protected]

TTG RussiaEditorial Contact: Maria Shankina/Polina Nazarkina57 Profsouznaya St, Office 721Moscow, 117420RussiaTel: +7 495 979 [email protected]

TTG Italia SpaEditorial Contact:Guido GroppiVia A .Nota, 61012 TorinoItalyTel: +39 [email protected]

Travel Magazine Serbia Editorial Contact: Zoran Djukanovic Gospodar Jovanova 9,11000 BelgradeSerbia Tel/Fax: +381 (0)11 32 83 227 Tel/Fax: +381 (0)11 26 38 [email protected]


>51<

INCHEBA PLC

ITF Slovakiatour, Holiday World

Contact: Ernest Nagy

Incheba PlcViedenska cesta 3-7851 01 Bratislava 5Slovak RepublicTel: 421 2 67 27 2588Fax: 421 2 67 27 2201Email: [email protected]@incheba.skwww.incheba.sk

HOLIDAY WORLD

Holiday World is held each year in February in Prague and is CentralEurope’s Premier Tourism Industry Event. The exhibition targets theleading economies in the region: the Czech Republic, Slovakia,Slovenia, Hungary and Poland.

Exhibitors include tourism boards, travel agents, tour operators,hoteliers, airlines and other transport companies, spas, business andcongress tourism, trade fairs, reservations and information systems,educational bodies, publishers and insurance services.

SLOVAKIATOUR

ITF Slovakiatour is held every January at Incheba Expo Bratislava,Slovak Republic. It is a unique and already traditional event inSlovakia, during which at the beginning of each year, tourismindustry professionals meet the key players in the area of tourismfrom Slovakia and abroad. The fair, organised by Incheba Plc, takesplace under the auspices of the Ministry of Transport, Constructionand Regional Development of the Slovak Republic, in closecooperation with professional partners – Slovak Tourist Board,Slovak Association of Travel Agents, Association of Hotels andRestaurants of the Slovak Republic and Association of Slovak Townsand Municipalities.

TTG ITALIA SPA EVENTS DIVISION

TTG INCONTRI, BTC, TTI

Contact:Antonio Dell’Aquilano

TTG Italia SPA- Events DivisionForo Buonaparte,7420121 MilanoItaliaTel: 39 02 8699 8471Fax: 39 02 8699 8479Email: [email protected] ; www.ttiworkshop.it ; www.btc.it .

TTG INCONTRI

TTG Incontri is the most important business-2-business travel tradefair in Italy: a forum for Italian and international professionals (touroperators, airlines, shipping lines, tourist boards, hotel chains etc.)as well as Italy’s leading travel agents. The formula, which has beenhoned down the years, gives travel professionals the opportunity tooptimise encounters with their suppliers and clients, using the fewdays of the event to define future strategies ahead of time and topresent the latest trends and novelties.

During TTG Incontri, which is held in Rimini Fiera, many topicalissues are debated during the numerous forums, conventions andconferences organised during the event. The event currently coversa total exhibition area of approx. 25,000 sqm.


>50<

ITTFA and World Tourism Organization

ITTFA has been an affiliate member of the World TourismOrganisation since 1999 and as such has a special workingrelationship with it and its members.

World Tourism Organization (UNWTO) is a specialised agency of theUnited Nations with a central and decisive role in promoting thedevelopment of responsible, sustainable and universally accessibletourism. UNWTO is the leading international organization in thefield of tourism and serves as a global forum for tourism policyissues. Its Members include 142 countries, seven territories and morethan 300 Affiliate Members representing the private sector,educational institutions, tourism associations and local tourismauthorities.

Headquarters:

World Tourism Organization Capitán Haya, 4228020 Madrid – SpainTel: +34 91 567 81 00Fax: +34 91 571 37 33e-mail: [email protected]: www.unwto.org

For further details on ITTFA’s media partners, please visit the ITTFAwebsite at www.ittfa.org and view the ‘Media Partners’ area.

TTN Middle EastEditorial Contact: Liz O’ReillyPO Box 224, Exhibitions Ave,ManamaBahrainTel: +973 17293131Fax: +973 17293400 Email: [email protected]

Travel World NewsEditorial Contact: Charlie Gatt28 Knight StreetNorwalk, CT 06851-4707Tel: + 1 (203) 286-6679Fax: + 1 (203) [email protected]

Turizmus TrendEditorial Contact: Zoltan Szanto1037 Montevideo u. 3/b,Budapest, HungaryTel: + 36 1 430 4561Fax: + 36 1 430 4569Email: [email protected]

Xenios Travel WorldXenios magazine &Xeniosworld.comEditorial Contact : Vassilis Bogris22, ious str.GR-16671 VouliagmeniGreece+30 210 [email protected]


>52<

1 Old Forge Cottage,

Carrington Road

Richmond

Surrey

TW10 5AA

[email protected]

Documents

Πως να Συμμετέχετε Αποτελεσματικά στις Εκθέσεις